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Contentstack Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Contentstack, finding it user-friendly for all roles within their teams. (52 mentions)
Users appreciate the seamless management of global sites with Contentstack, enhancing workflow and campaign efficiency. (42 mentions)
Users love the intuitive interface, making it easy to navigate and manage content for first-time users. (31 mentions)
Users value the flexibility of Contentstack for managing diverse content types and streamlining global site management. (27 mentions)
Users value the powerful search and localization features of Contentstack, enhancing efficiency in managing global sites. (26 mentions)
Users find the lack of bulk upload options and formatting retention inconvenient in Contentstack. (28 mentions)
Users experience a steep learning curve and find the new UI challenging, complicating their overall workflow. (17 mentions)
Users find limited customization in Contentstack, facing challenges with template updates and inconsistent features across elements. (17 mentions)
Users find missing features in Contentstack, like bulk uploads and essential controls, limiting their overall experience. (17 mentions)
Users note the platform's limited features, especially for advanced personalization and analytics, hindering overall functionality. (15 mentions)

5 Pros or Advantages of Contentstack

1. Ease of Use
Users praise the ease of use of Contentstack, finding it user-friendly for all roles within their teams.
See 52 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"More Than Just A CMS"

What do you like about Contentstack?

I have used many CMSs as a website editor, and Contentstack does a great job of offering flexibility without being overly complicated to learn. I use

GG

George G.

Mid-Market (51-1000 emp.)

4.0/5

"Enhances Content Management and Publishing Efficiency"

What do you like about Contentstack?

I appreciate Contentstack's ability to accelerate delivery while maintaining governance with its flexible, modular content modeling. The use of standa

2. Content Management
Users appreciate the seamless management of global sites with Contentstack, enhancing workflow and campaign efficiency.
See 42 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"More Than Just A CMS"

What do you like about Contentstack?

I have used many CMSs as a website editor, and Contentstack does a great job of offering flexibility without being overly complicated to learn. I use

GG

George G.

Mid-Market (51-1000 emp.)

4.0/5

"Enhances Content Management and Publishing Efficiency"

What do you like about Contentstack?

I appreciate Contentstack's ability to accelerate delivery while maintaining governance with its flexible, modular content modeling. The use of standa

3. Intuitive
Users love the intuitive interface, making it easy to navigate and manage content for first-time users.
See 31 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"More Than Just A CMS"

What do you like about Contentstack?

I have used many CMSs as a website editor, and Contentstack does a great job of offering flexibility without being overly complicated to learn. I use

GG

George G.

Mid-Market (51-1000 emp.)

4.0/5

"Enhances Content Management and Publishing Efficiency"

What do you like about Contentstack?

I appreciate Contentstack's ability to accelerate delivery while maintaining governance with its flexible, modular content modeling. The use of standa

4. Flexibility
Users value the flexibility of Contentstack for managing diverse content types and streamlining global site management.
See 27 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"More Than Just A CMS"

What do you like about Contentstack?

I have used many CMSs as a website editor, and Contentstack does a great job of offering flexibility without being overly complicated to learn. I use

YS

yvan s.

3.5/5

"Empowers Content Flexibility, Needs Better Entity Management"

What do you like about Contentstack?

I like the ability to create and manage the content types in Contentstack and the flexibility this offers with the use of references and global fields

5. Features
Users value the powerful search and localization features of Contentstack, enhancing efficiency in managing global sites.
See 26 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Efficient Enhancements but Component Management Needs Improvement"

What do you like about Contentstack?

I love how a lot of enhancements require minimal development work for website components; experimenting and approving new development features on test

YS

yvan s.

3.5/5

"Empowers Content Flexibility, Needs Better Entity Management"

What do you like about Contentstack?

I like the ability to create and manage the content types in Contentstack and the flexibility this offers with the use of references and global fields

5 Cons or Disadvantages of Contentstack

1. Content Management
Users find the lack of bulk upload options and formatting retention inconvenient in Contentstack.
See 28 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"More Than Just A CMS"

What do you dislike about Contentstack?

More recently, I have been diving into Contentstack's Personalize tool to run A/B split tests and audience segmentation. It is great that the CMS offe

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Efficient Enhancements but Component Management Needs Improvement"

What do you dislike about Contentstack?

Components can sometimes be difficult to track, especially on lengthy pages. If lengthy pages need to be restructured, individual components need to b

2. Learning Curve
Users experience a steep learning curve and find the new UI challenging, complicating their overall workflow.
See 17 mentions

See Related User Reviews

GG

George G.

Mid-Market (51-1000 emp.)

4.0/5

"Enhances Content Management and Publishing Efficiency"

What do you dislike about Contentstack?

Although localization is a core feature, there is complexity in managing localized content, with workflows that can be unintuitive. Localization for d

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Customizable Features and Powerful SEO Integrations"

What do you dislike about Contentstack?

Difficult UX that takes some time to learn and get acclimated with

3. Limited Customization
Users find limited customization in Contentstack, facing challenges with template updates and inconsistent features across elements.
See 17 mentions

See Related User Reviews

GG

George G.

Mid-Market (51-1000 emp.)

4.0/5

"Enhances Content Management and Publishing Efficiency"

What do you dislike about Contentstack?

Although localization is a core feature, there is complexity in managing localized content, with workflows that can be unintuitive. Localization for d

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Efficient Enhancements but Component Management Needs Improvement"

What do you dislike about Contentstack?

Components can sometimes be difficult to track, especially on lengthy pages. If lengthy pages need to be restructured, individual components need to b

4. Missing Features
Users find missing features in Contentstack, like bulk uploads and essential controls, limiting their overall experience.
See 17 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Efficient Enhancements but Component Management Needs Improvement"

What do you dislike about Contentstack?

Components can sometimes be difficult to track, especially on lengthy pages. If lengthy pages need to be restructured, individual components need to b

Karli S.
KS

Karli S.

Enterprise (> 1000 emp.)

3.5/5

"Way easier to make your own and learn to use than other CMS products"

What do you dislike about Contentstack?

There are a few things that seem standard for a CMS that we have had to ask our dev team to work with Contentstack to deploy.

5. Limited Features
Users note the platform's limited features, especially for advanced personalization and analytics, hindering overall functionality.
See 15 mentions

See Related User Reviews

GG

George G.

Mid-Market (51-1000 emp.)

4.0/5

"Enhances Content Management and Publishing Efficiency"

What do you dislike about Contentstack?

Although localization is a core feature, there is complexity in managing localized content, with workflows that can be unintuitive. Localization for d

YS

yvan s.

3.5/5

"Empowers Content Flexibility, Needs Better Entity Management"

What do you dislike about Contentstack?

I struggled with a few things: 1) The amount of entities grows quickly and it's hard to manage and search for them. A visual tool or naming convention

Contentstack Reviews (284)

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Reviews

Contentstack Reviews (284)

View 1 Video Reviews
4.4
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GG
Digital Product Manager
Mid-Market (51-1000 emp.)
"Enhances Content Management and Publishing Efficiency"
What do you like best about Contentstack?

I appreciate Contentstack's ability to accelerate delivery while maintaining governance with its flexible, modular content modeling. The use of standardized reusable components ensures consistency without compromising speed. The operational advantage of scheduled publishing offers precise, low-risk releases. I find the headless, API-first architecture beneficial for true omnichannel reuse, which is crucial when planning multi-surface rollouts with one source of truth for web, app, and beyond. I also like how Contentstack adheres to MACH principles, making it easier to integrate with tools like analytics platforms, personalization engines, and commerce systems. The modular components' versatility is a big plus, allowing us to build pages and experiences efficiently. Scheduling publishes has streamlined our workflow, letting us plan releases ahead of time for precise content launches. The efficient cache invalidation ensures updated content reflects instantly, keeping our consultants informed with the most current information. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Although localization is a core feature, there is complexity in managing localized content, with workflows that can be unintuitive. Localization for different markets is hidden under a dropdown, which complicates the process. Improving visibility into localization status would be beneficial. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for your thoughtful feedback and for sharing your experience migrating to Contentstack! It’s great to know your migration from Contentful went smoothly , that’s exactly the kind of agility we aim to deliver. We appreciate your feedback on documentation and onboarding. Our team is actively enhancing our documentation with deeper examples and best practices, and we also encourage you to explore Contentstack Academy , our free, on-demand learning hub with guided courses to help teams build confidence and master new capabilities at their own pace.

Thank you again for trusting Contentstack to power your digital content operations.

See how Contentstack improved
Paul S.
PS
Professional Triathlete
Mid-Market (51-1000 emp.)
"Modular Content That Keeps Complex Sites Moving Fast"
What do you like best about Contentstack?

Contentstack makes it easy to manage and update a large, complex website without creating bottlenecks. The modular content approach is the biggest win for our team, we can make frequent changes, reuse components across pages, and launch updates quickly without heavy developer involvement. It’s flexible enough for custom needs but still approachable for non-technical users, which has made collaboration between marketing, content, and digital teams much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Some modules feel limited in flexibility, especially when more custom layouts or edge cases come up. There’s also no built-in ability to make direct HTML updates, which means more advanced changes still require developer support instead of being handled directly within the CMS. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Hi Paul, thank you for the thoughtful review. We’re glad to hear Contentstack is supporting high-volume, time-sensitive initiatives so effectively.

We also appreciate the candid feedback on module flexibility and advanced customization. Expanding component management and flexibility is an area of active investment for us, with enhancements rolling out this year to better support custom layouts.

Thanks again for sharing your experience!

"Efficient Multi-Site Management with Instant Updates"
What do you like best about Contentstack?

I used Contentstack as a headless CMS tool for a project. With ContentStack, it is quite easy to manage three different sites from a single stack, which is very helpful. I appreciate how quick and simple it is to see changes in ContentStack reflected in the UI without needing to publish the page. The different content type options are great, helping to create content types that can be used across different pages. I also found the initial setup straightforward, especially when using the Settings option to get different keys and values. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Sometimes the Live Preview is a bit slow to respond to the changes. If it could be improved to load a bit earlier, that would be great. Review collected by and hosted on G2.com.

Bart R.
BR
Lead Product Manager
Mid-Market (51-1000 emp.)
"Solid Support, Steep Learning Curve"
What do you like best about Contentstack?

I use Contentstack as a CMS for our website and especially appreciate the good support. When we had an issue with easily copying content including translations, Contentstack added a feature within a few months that makes this possible. We also received help to work together on a workaround. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

I find the learning curve for Contentstack high for both developers and content editors. Editors are used to WYSIWYG experiences. Contentstack doesn't really help with this because it is a headless CMS. Previews and visual builder are configurable, but they don't work seamlessly. The lack of good direct feedback in the editor means that you often have to publish and check how the content behaves on the site. The initial setup was fine, but unfortunately, Google Cloud Platform was not available in Europe at the time of installation. Review collected by and hosted on G2.com.

Mohammed R.
MR
Senior Software Analyst
Enterprise (> 1000 emp.)
"Efficient Content Management with Room for Improved Bulk Editing"
What do you like best about Contentstack?

I use Contentstack for my daily project activities, including managing homepage and category pages, which makes my tasks significantly more manageable. The platform excels in scheduling, allowing me to plan content deployments in advance, making the process smooth and stress-free. Its scheduling feature is particularly valuable as it ensures timely and reliable publication of updates without needing constant supervision. The user-friendly interface and structured workflows of Contentstack enhance my ability to perform quick content updates and manage multiple entries efficiently, reducing the dependency on developers and minimizing the risk of errors. I appreciate how it centralizes content management, eliminating manual intervention and promoting a streamlined workflow. The version control and scheduling features contribute to maintaining content consistency and alignment with brand guidelines. Furthermore, Contentstack smoothly integrates with tools like Jira, Figma, and Google Analytics, augmenting its efficiency in managing content from creation to publication. The overall setup was intuitive and quickly understood, backed by clear documentation and responsive support. Switching from Salesforce CMS to Contentstack for its flexibility and faster management has been a positive change, substantially enhancing our agility in content management. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

While Contentstack is a powerful and user-friendly platform, I feel that some areas could be improved to enhance the overall experience. For instance, the bulk editing feature needs to be more intuitive. Currently, managing a large number of entries or components necessitates opening each one individually, which can be time-consuming, especially for projects involving frequent content updates like seasonal homepage banners or campaign pages. A more robust bulk editing capability, such as the ability to modify fields and publish multiple entries at once, would save a significant amount of time and reduce manual effort. Additionally, navigating large sets of entries could be streamlined. When handling multiple content types or entries across environments, finding specific items sometimes requires several clicks. Enhancements like advanced filtering, custom views, or advanced searches with saved queries could make locating and updating content more efficient. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for your positive feedback! We're thrilled to hear that Contentstack has streamlined your workflows and improved your content delivery. Our support team is dedicated to providing responsive and helpful assistance, and we're glad to hear they've made a positive impact.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"More Than Just A CMS"
What do you like best about Contentstack?

I have used many CMSs as a website editor, and Contentstack does a great job of offering flexibility without being overly complicated to learn. I use Contentstack every day for multiple websites and have had to train employees to use it. Overall, it is pretty intuitive. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

More recently, I have been diving into Contentstack's Personalize tool to run A/B split tests and audience segmentation. It is great that the CMS offers these features, but since they are relatively new, they could use significant improvements in usability, metrics, and the process for ending experiments. Review collected by and hosted on G2.com.

Carlos L.
CL
E-commerce manager
Mid-Market (51-1000 emp.)
"User-Friendly and Intuitive, Best for Website Management"
What do you like best about Contentstack?

I find Contentstack to be an invaluable tool for my day-to-day work, primarily due to its user-friendly nature. Although it may not seem intuitive at first, it becomes quite easy to navigate over time, making it a reliable asset in managing our website's build and operations. I had some experience with other similar tools, but Contentstack stands out as the best, offering significant advantages compared to the alternatives I've tried. Moreover, the initial setup process was straightforward and intuitive, even without prior experience, enhancing my overall efficiency. It's also worth noting that despite its sophisticated capabilities, Contentstack integrates well with other software like Talon One and Yotpo, which further streamlines my workflow. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

I find the notification of changes in Contentstack could be improved. A couple of weeks back, the interface changed slightly, which wasn't a huge issue, but it would be better if they could send notifications or emails discussing these changes before they happen, rather than after. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

We understand your concern about the constant changes and we are continuously working to ensure that all updates are improvements for our users. Thank you for your feedback.

Karli S.
KS
Digital Community Engagement Manager
Enterprise (> 1000 emp.)
"Way easier to make your own and learn to use than other CMS products"
What do you like best about Contentstack?

Contentstack offers a LOT of the capabilities I used to have to research, implement, test and continuously update and manage through plug-ins when my site ran on Wordpress. It's nice having everything available just from Contentstack's product line. It's much easier for my small team to manage the backend as admins and set up workflows. We brought in a new hire right after we moved to Constentack and asked him to become our subject matter expert on it. There were tons of courses and resources available directly from Contenstack to quickly get him up to speed and rock and rolling. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

There are a few things that seem standard for a CMS that we have had to ask our dev team to work with Contentstack to deploy. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

We're thrilled to hear that Contentstack has made managing your site easier and more efficient for your team! We appreciate your feedback on areas for improvement and will work closely with our dev team to address any standard CMS features that may be missing. Our goal is to provide a seamless experience for our users, and we value your input in helping us achieve that. If you have any specific requests or suggestions, please feel free to reach out to our support team. Thank you for choosing Contentstack, and we look forward to continuing to support your digital needs.

KS
EcommerceTeam Lead
Small-Business (50 or fewer emp.)
"Love the Scheduled Content Changes, Still Room to Grow"
What do you like best about Contentstack?

The platform has given us the ability to schedule content changes to our website. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

I do not like that when I am making changes I cannot see what the layout looks like until I publish the changes. I would prefer to see the page rendered as it would be on the site to get an idea for the look and feel as I am working. Review collected by and hosted on G2.com.

"Scalable CMS with Intuitive Customization"
What do you like best about Contentstack?

I like that Contentstack scales easily as we grow and allows our teams to create, structure, and update content independently across multiple digital channels and platforms. Its simple and intuitive user experience makes it easy for editors to use, while also providing the flexibility to customize it to our specific workflows and integrations. The way it helps power scalable, multilingual, and multi-brand experiences is also valuable. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

I would like to have a better way to migrate branches to another branch, such as copying the whole main, including assets, to the develop branch. The bulk import and export, including assets, could be improved. Review collected by and hosted on G2.com.

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