Best Headless CMS Software with AR/VR Capability Capabilities

How Many Headless CMS Software Products Does G2 Track?

Total Products under this Category: 123

Category Stats (Sep 2026)

  • Average Rating: 4.42/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Craft CMS (+0.41%) - Among all products in this category, Craft CMS recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Headless CMS Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 9,300+ Authentic Reviews
  • 123+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Headless CMS Software

G2 Grid® for Headless CMS Software plotting products by satisfaction and market presence

Highlighted products: Storyblok, Sanity, Contentstack, Hygraph, Umbraco, Prismic, Contentful, and Prepr CMS.

Underlying data: [Grid® JSON](https://www.g2.com/categories/headless-cms/grids.json?focus%5B%5D=storyblok&focus%5B%5D=sanity&focus%5B%5D=contentstack&focus%5B%5D=hygraph&focus%5B%5D=umbraco&focus%5B%5D=prismic&focus%5B%5D=contentful&focus%5B%5D=prepr-cms)

Contentstack

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com.

Average Rating: 4.3/5.0

Total Reviews: 335

How Do G2 Users Rate Contentstack?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Content Performance: 7.7/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.8/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Contentstack?

  • Seller: Contentstack
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Austin, TX
  • Twitter: @Contentstack
    2,395 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    646 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Retail, Computer Software
  • Company Size: 43% Medium, 38% Large

What Do G2 Reviewers Say About Contentstack?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Contentstack, enabling efficient onboarding and streamlined content management for non-technical teams.
  • Users find the intuitive and flexible management system of Contentstack enhances their content operations smoothly and efficiently.
  • Users find Contentstack intuitive and user-friendly, allowing easy navigation and efficient management without disrupting previous work.
  • Users value the flexibility of Contentstack, enhancing content management and empowering seamless omnichannel experiences.
  • Users value Contentstack's flexible content modeling, facilitating fast delivery and consistent governance across platforms.
Cons
  • Users find the content management system cumbersome, with issues like a tricky setup and unreliable publishing features.
  • Users find Contentstack's limited features hinder usability, particularly in A/B testing and preview functionalities.
  • Users find limited customization options in Contentstack, restricting advanced layout changes and conditional input field settings.
  • Users face editing difficulties due to manual processes and limitations, which hinder a smooth content management experience.
  • Users face editing issues due to cumbersome URL insertion and loss of formatting when copying content.

What Are Recent G2 Reviews of Contentstack?

What Are G2 Users Discussing About Contentstack?

Hygraph

Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences.

Average Rating: 4.4/5.0

Total Reviews: 729

How Do G2 Users Rate Hygraph?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.3/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.3/10 (Category avg: 6.8/10)
  • Form Builder: 7.5/10 (Category avg: 7.9/10)

Who Is the Company Behind Hygraph?

  • Seller: Hygraph
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Berlin
  • Twitter: @hygraph
    5,094 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Web Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 64% Small, 29% Medium

What Do G2 Reviewers Say About Hygraph?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Hygraph's intuitive UI and flexible content organization highly beneficial.
  • Users value the flexible and intuitive content management system of Hygraph, enhancing their overall experience.
  • Users praise the fast and flexible API integration of Hygraph, enhancing workflow and simplifying onboarding for teams.
  • Users value the seamless integrations of Hygraph with GraphQL, enhancing flexibility and improving development workflows.
  • Users value the flexible content management system of Hygraph, enhancing development and performance for web applications.
Cons
  • Users note a steep learning curve in Hygraph, especially for those unfamiliar with CMS platforms or technical details.
  • Users find Hygraph's learning difficulty challenging, especially for non-technical users navigating its complex features.
  • Users find Hygraph to be expensive, particularly at higher tiers, which may burden smaller teams financially.
  • Users find difficult usability in Hygraph, especially non-technical teams needing extensive guidance and developer support.
  • Users find pricing issues burdensome due to costly higher tiers and limitations in the free plan's asset file size.

What Are Recent G2 Reviews of Hygraph?

Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

Average Rating: 4.4/5.0

Total Reviews: 196

How Do G2 Users Rate Agility CMS?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.5/10 (Category avg: 8.5/10)
  • AR/VR Capability: 8.0/10 (Category avg: 6.8/10)
  • Form Builder: 7.8/10 (Category avg: 7.9/10)

Who Is the Company Behind Agility CMS?

  • Seller: Agility Inc
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Toronto
  • Twitter: @AgilityCMS
    2,601 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 49% Small, 45% Medium

What Do G2 Reviewers Say About Agility CMS?

AI-generated summary from verified user reviews

Pros
  • Users highlight the user-friendly interface of Agility CMS, making it accessible and adaptable even for non-technical users.
  • Users value the powerful content management features of Agility CMS, enabling seamless updates without disrupting site design.
  • Users value the flexibility of Agility CMS, enabling seamless integrations and adaptable website development without limitations.
  • Users appreciate Agility CMS for its impressive array of features, making website editing and creation seamless and efficient.
  • Users commend the excellent customer support of Agility CMS, enhancing their experience and resolving issues effectively.
Cons
  • Users find the learning curve steep with Agility CMS, especially when adjusting to its extensive features and setup requirements.
  • Users find the initial setup complex, requiring substantial time and effort to understand the system effectively.
  • Users note that technical expertise required limits their ability to fully utilize Agility CMS's features effectively.
  • Users find customization difficult with Agility CMS, especially novices who struggle with the platform's complexity.
  • Users face challenges due to limited flexibility with legacy technology and a need for more detailed documentation.

What Are Recent G2 Reviews of Agility CMS?

What Are G2 Users Discussing About Agility CMS?

CrafterCMS

CrafterCMS is the AI-native, Java-based headless CMS built for modern enterprise digital experiences such as global websites, e-commerce experiences, employee intranets, customer portals, mobile apps, OTT video apps, conversational AI experiences, and more. It replaces the limitations of traditional, monolithic content management with a developer-first, API-driven architecture designed for speed, scale, and long-term platform evolution. Built on Java and Spring, CrafterCMS integrates natively with modern AI technologies—including Spring AI, OpenSearch vector database, and CrafterQ AI agents—to power intelligent, governed, and brand-safe content experiences. Its true headless design delivers clean APIs for React, Next.js, Vue, Angular, mobile apps, and conversational AI interfaces, without locking teams into proprietary front-end stacks. CrafterCMS treats content as code. With a Git-based content repository, XML content models, Groovy scripting, and FreeMarker templating, it enables modern DevContentOps workflows and makes content, configuration, and UI artifacts fully accessible to AI coding tools such as Github Copilot, Cursor and Claude Code. Developers gain full control and extensibility, while content teams benefit from visual authoring, omnichannel delivery, and AI-assisted productivity without sacrificing governance or accuracy. Enterprises can deploy CrafterCMS to match their operational and security requirements, with options including self-hosted/self-managed with enterprise support, fully managed private SaaS, and community-supported open source. Learn more at craftercms.com.

Average Rating: 4.5/5.0

Total Reviews: 17

How Do G2 Users Rate CrafterCMS?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Content Performance: 9.6/10 (Category avg: 8.5/10)
  • AR/VR Capability: 9.2/10 (Category avg: 6.8/10)
  • Form Builder: 9.2/10 (Category avg: 7.9/10)

Who Is the Company Behind CrafterCMS?

  • Seller: Crafter Software
  • Year Founded: 2013
  • HQ Location: Reston, VA
  • Twitter: @crafter_cms
    3,795 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 44% Large, 28% Medium

What Are Recent G2 Reviews of CrafterCMS?

What Are G2 Users Discussing About CrafterCMS?

Content.One

Content.one is an enterprise-grade composable content and digital experience platform designed to empower organizations to scale content with confidence. It brings together automation, structured workflows, governance, visual editing, AI-driven capabilities and security — so content teams, IT, marketing and enterprise functions can collaborate seamlessly. With Content.one, you can publish across channels, maintain strong governance, accelerate production, and ensure your content infrastructure supports both global scale and mission-driven agility. Key Features & Benefits: Visual editing tools plus generative AI for faster authoring Structured workflows and governance to manage teams, languages, versions Enterprise-grade security, encryption, hosting, and compliance readiness Scalable architecture for growing content volumes and multi-channel needs

Average Rating: 4.6/5.0

Total Reviews: 37

How Do G2 Users Rate Content.One?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Content Performance: 9.0/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.7/10 (Category avg: 6.8/10)
  • Form Builder: 8.7/10 (Category avg: 7.9/10)

Who Is the Company Behind Content.One?

  • Seller: Content.One
  • Company Website:
  • Year Founded: 2010
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 50% Medium, 34% Small

What Are Recent G2 Reviews of Content.One?

What Are G2 Users Discussing About Content.One?