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Contentful Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Contentful, simplifying content creation and management for diverse projects. (10 mentions)
Users value the ease of managing multilingual content in Contentful, making it a favorite for developers and marketers alike. (8 mentions)
Users value the ease of content creation with Contentful, enabling seamless updates and robust management across channels. (7 mentions)
Users value the seamless integrations of Contentful, enhancing flexibility and interoperability across various systems. (7 mentions)
Users value the robust feature set of Contentful, appreciating its ease of use and customization for diverse content delivery. (6 mentions)
Users find easy integrations with Contentful, allowing seamless implementation and flexibility across platforms and projects. (5 mentions)
Users value the reliability of Contentful, ensuring smooth and efficient experiences for both creators and end-users. (4 mentions)
Users value the custom content modeling of Contentful, enabling seamless management of complex data structures. (3 mentions)
Users find the easy setup of Contentful enhances their onboarding experience, allowing for flexibility and functionality. (3 mentions)
Users face significant complexity issues with Contentful's data modeling and GraphQL API, slowing project progress. (5 mentions)
Users find Contentful's pricing to be a significant barrier to adoption, especially for smaller teams with limited budgets. (5 mentions)
Users struggle with expensive modules and lack of visual authoring, which hampers content management and increases costs. (3 mentions)
Users find the steep learning curve of Contentful challenging, particularly with data modeling and the GraphQL API. (3 mentions)
Users find limited features in Contentful, especially the inability to replicate between environments and lack of visual editing tools. (3 mentions)
Users find pricing issues with Contentful as costs escalate, making it challenging for smaller teams to adopt. (3 mentions)
Users find the learning difficulty of Contentful challenging, especially with circular references and initial setup complexities. (2 mentions)
Users find limited flexibility frustrating, especially with the lack of environment replication and a visual page builder. (2 mentions)
Users face customization difficulties with Contentful, often requiring extensive development for even simple modifications. (1 mentions)

Top Pros or Advantages of Contentful

1. Ease of Use
Users love the ease of use of Contentful, simplifying content creation and management for diverse projects.
See 10 mentions

See Related User Reviews

Alzbeta K.
AK

Alzbeta K.

Mid-Market (51-1000 emp.)

4.0/5

"A well-structured CMS suited for complex websites"

What do you like about Contentful?

As a Localization Manager, I appreciate how easily different language versions can be added to each Contentful entry.

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

2. Content Management
Users value the ease of managing multilingual content in Contentful, making it a favorite for developers and marketers alike.
See 8 mentions

See Related User Reviews

Alzbeta K.
AK

Alzbeta K.

Mid-Market (51-1000 emp.)

4.0/5

"A well-structured CMS suited for complex websites"

What do you like about Contentful?

As a Localization Manager, I appreciate how easily different language versions can be added to each Contentful entry.

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

3. Content Creation
Users value the ease of content creation with Contentful, enabling seamless updates and robust management across channels.
See 7 mentions

See Related User Reviews

Alzbeta K.
AK

Alzbeta K.

Mid-Market (51-1000 emp.)

4.0/5

"A well-structured CMS suited for complex websites"

What do you like about Contentful?

As a Localization Manager, I appreciate how easily different language versions can be added to each Contentful entry.

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

4. Integrations
Users value the seamless integrations of Contentful, enhancing flexibility and interoperability across various systems.
See 7 mentions

See Related User Reviews

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

Doug C.
DC

Doug C.

Mid-Market (51-1000 emp.)

4.5/5

"Contentful: A Reliable and Versatile CMS Powering Multiple Projects Across Companies"

What do you like about Contentful?

Contentful is incredibly easy to use, making it a go-to CMS for both developers and content managers. Its API-first approach ensures seamless integrat

5. Features
Users value the robust feature set of Contentful, appreciating its ease of use and customization for diverse content delivery.
See 6 mentions

See Related User Reviews

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

Vincent L.
VL

Vincent L.

Mid-Market (51-1000 emp.)

4.0/5

"The intro to headless cms we needed"

What do you like about Contentful?

Getting custom content on our front-end. Pretty robust feature set.

6. Easy Integrations
Users find easy integrations with Contentful, allowing seamless implementation and flexibility across platforms and projects.
See 5 mentions

See Related User Reviews

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

Doug C.
DC

Doug C.

Mid-Market (51-1000 emp.)

4.5/5

"Contentful: A Reliable and Versatile CMS Powering Multiple Projects Across Companies"

What do you like about Contentful?

Contentful is incredibly easy to use, making it a go-to CMS for both developers and content managers. Its API-first approach ensures seamless integrat

7. Reliability
Users value the reliability of Contentful, ensuring smooth and efficient experiences for both creators and end-users.
See 4 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"

What do you like about Contentful?

Flexibility and extensibility: Contentful's App Framework allows for seamless creativity. Scalability: With a robust infrastructure, Contentful can

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Balancing Power and Simplicity"

What do you like about Contentful?

It was very easy for our team to create, manage and publish content mainly because of the user friendliness of the interface, and the management capab

8. Content Modeling
Users value the custom content modeling of Contentful, enabling seamless management of complex data structures.
See 3 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"

What do you like about Contentful?

Flexibility and extensibility: Contentful's App Framework allows for seamless creativity. Scalability: With a robust infrastructure, Contentful can

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Balancing Power and Simplicity"

What do you like about Contentful?

It was very easy for our team to create, manage and publish content mainly because of the user friendliness of the interface, and the management capab

9. Easy Setup
Users find the easy setup of Contentful enhances their onboarding experience, allowing for flexibility and functionality.
See 3 mentions

See Related User Reviews

SG

Scansioni G.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Content Management and Seamless Integration for Teams"

What do you like about Contentful?

I like that Contentful makes content delivery easy and it works across channels. With this tool, creating content, managing, and updating content on

Rushikesh P.
RP

Rushikesh P.

Small-Business (50 or fewer emp.)

4.0/5

"good alternative to stripe"

What do you like about Contentful?

it beacone easy for uploading your content

Top Cons or Disadvantages of Contentful

1. Complexity
Users face significant complexity issues with Contentful's data modeling and GraphQL API, slowing project progress.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"

What do you dislike about Contentful?

Steep learning curve: Contentful's data modeling approach and the use of the GraphQL API can be challenging for teams without prior experience in thes

Dan D.
DD

Dan D.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful, if you need the power"

What do you dislike about Contentful?

Because how models are used and rendered depends on the quality of the data modeling work, and the quality of the client implementations, this can lea

2. Expensive
Users find Contentful's pricing to be a significant barrier to adoption, especially for smaller teams with limited budgets.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"

What do you dislike about Contentful?

Steep learning curve: Contentful's data modeling approach and the use of the GraphQL API can be challenging for teams without prior experience in thes

Doug C.
DC

Doug C.

Mid-Market (51-1000 emp.)

4.5/5

"Contentful: A Reliable and Versatile CMS Powering Multiple Projects Across Companies"

What do you dislike about Contentful?

While Contentful excels in many areas, the pricing structure can become a consideration as you scale. As your content and API usage grow, costs can qu

3. Content Management
Users struggle with expensive modules and lack of visual authoring, which hampers content management and increases costs.
See 3 mentions

See Related User Reviews

Alzbeta K.
AK

Alzbeta K.

Mid-Market (51-1000 emp.)

4.0/5

"A well-structured CMS suited for complex websites"

What do you dislike about Contentful?

Having to publish the entries for all languages at once.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Contentful; Powerful And Scalable CMS that Manages Content, but Price is Escalated"

What do you dislike about Contentful?

Contentful has expensive modules that reduces affordability for growing enterprises The platform lacks efficient visual authoring, and this limits t

4. Learning Curve
Users find the steep learning curve of Contentful challenging, particularly with data modeling and the GraphQL API.
See 3 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"

What do you dislike about Contentful?

Steep learning curve: Contentful's data modeling approach and the use of the GraphQL API can be challenging for teams without prior experience in thes

Vincent L.
VL

Vincent L.

Mid-Market (51-1000 emp.)

4.0/5

"The intro to headless cms we needed"

What do you dislike about Contentful?

Developer required. Extensive knowledge needed to build out initially.

5. Limited Features
Users find limited features in Contentful, especially the inability to replicate between environments and lack of visual editing tools.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Contentful; Powerful And Scalable CMS that Manages Content, but Price is Escalated"

What do you dislike about Contentful?

Contentful has expensive modules that reduces affordability for growing enterprises The platform lacks efficient visual authoring, and this limits t

Arbi A.
AA

Arbi A.

Mid-Market (51-1000 emp.)

3.5/5

"Satisfied"

What do you dislike about Contentful?

Limited as free, no visual page bulider

6. Pricing Issues
Users find pricing issues with Contentful as costs escalate, making it challenging for smaller teams to adopt.
See 3 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"

What do you dislike about Contentful?

Steep learning curve: Contentful's data modeling approach and the use of the GraphQL API can be challenging for teams without prior experience in thes

Doug C.
DC

Doug C.

Mid-Market (51-1000 emp.)

4.5/5

"Contentful: A Reliable and Versatile CMS Powering Multiple Projects Across Companies"

What do you dislike about Contentful?

While Contentful excels in many areas, the pricing structure can become a consideration as you scale. As your content and API usage grow, costs can qu

7. Learning Difficulty
Users find the learning difficulty of Contentful challenging, especially with circular references and initial setup complexities.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Balancing Power and Simplicity"

What do you dislike about Contentful?

A challenge we faced was related to circular references on the data that was returned from the Contentful API. This was a major hurdle as we couldn't

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Easy tool for content managment"

What do you dislike about Contentful?

Uploading pciture bigger than the recommended size gives ane error after the uploading. It would be better to avoid to upload it from the start. So

8. Limited Flexibility
Users find limited flexibility frustrating, especially with the lack of environment replication and a visual page builder.
See 2 mentions

See Related User Reviews

Arbi A.
AA

Arbi A.

Mid-Market (51-1000 emp.)

3.5/5

"Satisfied"

What do you dislike about Contentful?

Limited as free, no visual page bulider

Ali S.
AS

Ali S.

Small-Business (50 or fewer emp.)

4.5/5

"The best and easiest CMS Tool!"

What do you dislike about Contentful?

What I hate about contentful is they don't have the option to replicate from one environment to another, For example I have 2 env, staging and pro

9. Customization Difficulty
Users face customization difficulties with Contentful, often requiring extensive development for even simple modifications.
See 1 mentions

See Related User Reviews

Dan D.
DD

Dan D.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful, if you need the power"

What do you dislike about Contentful?

Because how models are used and rendered depends on the quality of the data modeling work, and the quality of the client implementations, this can lea

Contentful Reviews (318)

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Contentful Reviews (318)

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JF
Senior IT Project Manager
Enterprise (> 1000 emp.)
"Contentful is flexible, easy to use, allows quick dynamic updates, and leverages our custom UI"
What do you like best about Contentful?

We have been using Contentful as our CMS for the past year and a half. It allows us to dynamically update our website's home page, keeping it current, as well as manage our resource pages that include training materials, guides, and general user assets. Additionally, we rely on Contentful to manage our announcement banners, enabling us to deliver real-time user alerts. The experience has been excellent, as we were able to design the frontend to match the seamless look and feel of the rest of our application's UI/UX, while retaining the flexibility to update text, images, and assets through the CMS without needing development releases. Contentful has proven to be cost-effective, straightforward to learn, and has fully met our requirements.

The product is highly flexible, handling our peak traffic periods without any issues. Update statuses are clearly indicated, whether content is published or in draft mode, and the ability to schedule updates for a later time has been especially useful for timed announcements. Overall, it has been relatively easy to learn and has enabled us to become productive quickly. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

There is no support for search integration on the frontend, this requires a third-party integration with potential additional costs. Additionally, this may not be an issue with Contentful, it may be how we set it up, but I wish there was a way to support multiple environments of a site without pushing to all at the same time. When we publish in Contentful, we publish to all environments at once which makes testing tough after we went live. Review collected by and hosted on G2.com.

Anshu K.
AK
Product specialist
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Contentful"
What do you like best about Contentful?

Contentful is tool which is mainly used for create , mange, and delivery ofdigital contents by using API.it is working as content store where we can store different type of contents like photo , vedios, images,data etc and after that we can use this content in mobile applications,smart watch and mobile.it is esy to use in any organization. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

sometime it require technical skill to handle it and its advance feature require subscriptions either monthly or annually which make costly to use everyone . Review collected by and hosted on G2.com.

GS
Digital Marketer
Mid-Market (51-1000 emp.)
"Contentful Makes Content Management Effortless and Scalable"
What do you like best about Contentful?

We have used Contentful for content management and I must say, it is awesome.

It is a headless CMS and it centralizes content for easy access across any digital platform.

With this tool, content marketing is easy and we're able to push custom content which ensures better customer experience.

With the tool, handling content workflow as well as improving teamwork/productivity is easy.

I also like the content unification and easy of scaling when need be. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Having handled our content management really well, I have no complaints. Review collected by and hosted on G2.com.

SG
IT Specialist
Mid-Market (51-1000 emp.)
"Effortless Content Management and Seamless Integration for Teams"
What do you like best about Contentful?

I like that Contentful makes content delivery easy and it works across channels.

With this tool, creating content, managing, and updating content on sites and apps is easy.

The tool is ideal for marketers and developers and there are great features for each users and together we're able to have great content for business.

I like the seamless integration with other API and it also supports customization and scaling. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

It has been helpful and I have no issues. Review collected by and hosted on G2.com.

Anthony C.
AC
Senior Product Manager
Small-Business (50 or fewer emp.)
"Contentful has been a welcome and needed change to our organisation"
What do you like best about Contentful?

It has been easy to use and as a result of that, easy to train our content team. While it took a little adjustment in mental models, the benefits were immediately felt by everyone in the team. It's amazing being able to edit everything about a page without going to multiple places, everything opens as a nested window in the primary content model.

The development team have enjoyed working with Contentful and found it relatively easy to implement our 3 sites. Maintenance and iteration have also become far simpler since the move to Contentful, we are releasing at least once a sprint now.

We haven't had much need for customer support but they have been responsive when we have needed implementation questions answered. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Due to the size of our organisation we are on a relatively low tier subscription, the number of content models included is a little limiting and definitely the bottleneck. There is currently no way to increase the number of content models without upgrading the entire subscription but we don't need any of the other parts of the upgrade. Review collected by and hosted on G2.com.

Andrés E.
AE
Principal Director, Platform Architecture
Mid-Market (51-1000 emp.)
"The most robust CMS"
What do you like best about Contentful?

I choose to go with Contentful when I'm building a project that has content at the core. Contentful offers a robust, battle-tested solution alongside a rich, optimized out-of-the-box UX, a great Dev experience, and a performant API layer. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Prices tend to be higher than the competitors, which means that if the content is not that relevant to your project in relation to other features, you probably will find it too expensive. Review collected by and hosted on G2.com.

Joseph P.
JP
Content Editor
Mid-Market (51-1000 emp.)
"Not the most intuitive platform, but one of the most in-depth"
What do you like best about Contentful?

I like that when you create a module for a page, it is very easy to then use it across various pages. This is great if, like me, you write a lot of blogs/articles. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

It is not particularly intuitive. The learning curve is steep. Review collected by and hosted on G2.com.

201951040 B.
2B
Full Stack developer
Mid-Market (51-1000 emp.)
"Excellent Platform with Versatile Templates for Content Writing"
What do you like best about Contentful?

Contentful is a very good platform for content writing, and it offers many templates that we can use. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

I can't think of anything I dislike about Contentful. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Enterprise (> 1000 emp.)
"Flexible and Developer-Friendly Headless CMS"
What do you like best about Contentful?

Contentful offers a highly structured and API-first approach to content management, making it easy to create and manage modular content. Its intuitive UI allows content editors to work independently, while developers enjoy the flexibility of integrating with any front-end framework. The role-based access controls and versioning features are especially helpful in collaborative environments. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

The learning curve can be steep for non-technical users initially. The pricing can also become expensive for growing teams or enterprise-level usage. Some basic features like advanced localization or asset organization require premium tiers or workarounds. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Enterprise (> 1000 emp.)
"Balancing Power and Simplicity"
What do you like best about Contentful?

It was very easy for our team to create, manage and publish content mainly because of the user friendliness of the interface, and the management capabilities Contentful offers. The modular content allowed us to tailor our content according to specific project requirements. Contentful's features made sure our digital experiences remains both dynamic and engaging.

Also, the delivery infrastructure on Contentful is very reliable which ensured a smooth and efficient experience for both content creators and end-users. In addition, the support for different content types such as including text, images, and videos enabled us to deliver content that’s high quality and diverse across multiple channels. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

A challenge we faced was related to circular references on the data that was returned from the Contentful API. This was a major hurdle as we couldn't find a simple solution for this problem which happened to be a common problem amongst others. Because we had to handle circular references and implementing work arounds, it led us to developing a less than ideal development process. This aspect was time consuming and made it more complex.

While we experienced this setback, we appreciate the efforts made by Contentful to implement continuous improvements and we hope to see enhancements in handling circular references in future. Review collected by and hosted on G2.com.

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