Best Headless CMS Software for Small Business

How Many Headless CMS Software Products Does G2 Track?

Total Products under this Category: 139

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Amplience (+2.22%) - Among all products in this category, Amplience recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Headless CMS Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,500+ Authentic Reviews
  • 139+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Headless CMS Software

G2 Grid® for Headless CMS Software plotting products by satisfaction and market presence

Highlighted products: Sanity, Storyblok, Umbraco, Hygraph, Contentful, Prismic, Prepr CMS, and Contentstack.

Underlying data: [Grid® JSON](https://www.g2.com/categories/headless-cms/grids.json?focus%5B%5D=sanity&focus%5B%5D=storyblok&focus%5B%5D=umbraco&focus%5B%5D=hygraph&focus%5B%5D=contentful&focus%5B%5D=prismic&focus%5B%5D=prepr-cms&focus%5B%5D=contentstack&segment=small-business)

Sanity

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io

Average Rating: 4.7/5.0

Total Reviews: 951

How Do G2 Users Rate Sanity?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Content Performance: 8.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.7/10 (Category avg: 6.8/10)
  • Form Builder: 7.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Sanity?

  • Seller: Sanity.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    331 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 72% Small, 19% Medium

What Do G2 Reviewers Say About Sanity?

AI-generated summary from verified user reviews

Pros
  • Users value the customizability of Sanity, appreciating its flexibility and structured content model for modern development needs.
  • Users appreciate the powerful and simple UI of Sanity, enhancing their content management experience significantly.
  • Users praise the flexibility of Sanity, allowing precise configurations and streamlined workflows for modern web projects.
  • Users love the ease of use of Sanity, appreciating its simplicity and powerful configuration options.
  • Users love the customization options in Sanity, enabling precise configuration and tailored workflows for diverse needs.
Cons
  • Users note a steep learning curve with Sanity, particularly for those unfamiliar with GROQ or GraphQL.
  • Users find the learning difficulty challenging initially, especially if unfamiliar with schemas or APIs.
  • Users find the poor documentation challenging, making setup and feature usage more difficult than necessary.
  • Users struggle with the lack of tutorials, hindering their initial experience and understanding of the platform.
  • Users note the missing features like internationalization support and poor tutorials that hinder the overall Sanity experience.

What Are Recent G2 Reviews of Sanity?

What Are G2 Users Discussing About Sanity?

Storyblok

Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.

Average Rating: 4.5/5.0

Total Reviews: 623

How Do G2 Users Rate Storyblok?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Content Performance: 8.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.0/10 (Category avg: 6.8/10)
  • Form Builder: 7.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Storyblok?

  • Seller: Storyblok
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Linz, Oberösterreich
  • LinkedIn® Page: www.linkedin.com
    319 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Frontend Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 53% Small, 31% Medium

What Do G2 Reviewers Say About Storyblok?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Storyblok, enabling seamless content management without constant developer input.
  • Users appreciate the intuitive design of Storyblok, simplifying content management and fostering seamless collaboration between teams.
  • Users value the visual editor and component-based structure of Storyblok, enhancing collaboration and consistency across projects.
  • Users love the flexibility and robustness of Storyblok, empowering content creators without developer dependency.
  • Users admire the easy setup of Storyblok, enabling effortless website creation without needing extensive technical skills.
Cons
  • Users find the learning curve challenging, particularly for those unfamiliar with headless CMS concepts and component modeling.
  • Users find Storyblok expensive, especially with increasing prices and costly plans for smaller businesses needing fewer features.
  • Users feel there are missing features in Storyblok, hindering efficiency and design flexibility.
  • Users feel there is a lack of features, limiting design options and complicating user management.
  • Users find the pricing structure challenging, especially smaller companies facing frequent increases and high costs for additional users.

What Are Recent G2 Reviews of Storyblok?

What Are G2 Users Discussing About Storyblok?

Umbraco

Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements.

Average Rating: 4.5/5.0

Total Reviews: 1,061

How Do G2 Users Rate Umbraco?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Content Performance: 8.0/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.5/10 (Category avg: 6.8/10)
  • Form Builder: 8.1/10 (Category avg: 7.9/10)

Who Is the Company Behind Umbraco?

  • Seller: Umbraco
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Odense
  • LinkedIn® Page: www.linkedin.com
    187 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Small, 35% Medium

What Do G2 Reviewers Say About Umbraco?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Umbraco, making it incredibly easy for content editors to work efficiently.
  • Users value Umbraco's flexibility and user-friendly interface, facilitating an enjoyable content management experience for all skill levels.
  • Users find Umbraco’s intuitive interface makes managing content simple, enhancing training for new team members.
  • Users appreciate the clean and structured CMS of Umbraco, enhancing usability and streamlining daily tasks effortlessly.
  • Users value the customizability of Umbraco, allowing tailored solutions while maintaining ease of use for all.
Cons
  • Users find the learning curve steep for Umbraco, particularly for those new to .NET or CMSs.
  • Users note limited features compared to competitors, leading to reliance on third-party packages for common functionality.
  • Users find poor usability design in Umbraco frustrating, particularly with limited options for bulk uploads and page management.
  • Users experience difficult usability with Umbraco, as moving elements and page reordering can be challenging.
  • Users find the editor limitations frustrating, particularly for bulk uploads and clear formatting options.

What Are Recent G2 Reviews of Umbraco?

What Are G2 Users Discussing About Umbraco?

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Hygraph

Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences.

Average Rating: 4.4/5.0

Total Reviews: 728

How Do G2 Users Rate Hygraph?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.3/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.3/10 (Category avg: 6.8/10)
  • Form Builder: 7.5/10 (Category avg: 7.9/10)

Who Is the Company Behind Hygraph?

  • Seller: Hygraph
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Berlin
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Web Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 64% Small, 29% Medium

What Do G2 Reviewers Say About Hygraph?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Hygraph, finding it simple to navigate and configure for various needs.
  • Users value the intuitive content management of Hygraph, facilitating easy setup and seamless integration into workflows.
  • Users value the efficient API integration of Hygraph, ensuring seamless data management and improved performance across frontend stacks.
  • Users value the easy integrations of Hygraph, enhancing both implementation and operational scaling within their environments.
  • Users value the remarkable flexibility of Hygraph, enabling easy content management and adaptation to various needs.
Cons
  • Users find the learning curve challenging, particularly for non-technical individuals needing better guidance and documentation.
  • Users find learning Hygraph challenging, as it can be complex for non-technical or entry-level users to navigate.
  • Users find the pricing structure of Hygraph to be steep, making it challenging to justify for growing projects.
  • Users find the difficult usability of Hygraph frustrating, especially navigating the admin panel and mobile features.
  • Users find the pricing structure steep, especially when scaling projects, making it less competitive with other options.

What Are Recent G2 Reviews of Hygraph?

Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

Average Rating: 4.3/5.0

Total Reviews: 387

How Do G2 Users Rate Contentful?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Content Performance: 7.9/10 (Category avg: 8.5/10)
  • AR/VR Capability: 7.6/10 (Category avg: 6.8/10)
  • Form Builder: 7.8/10 (Category avg: 7.9/10)

Who Is the Company Behind Contentful?

  • Seller: Contentful
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Berlin
  • LinkedIn® Page: www.linkedin.com
    1,032 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 37% Medium, 33% Large

What Do G2 Reviewers Say About Contentful?

AI-generated summary from verified user reviews

Pros
  • Users find Contentful's ease of use intuitive, enabling efficient content creation and management across platforms.
  • Users appreciate the flexibility and powerful API of Contentful, simplifying content management across platforms effectively.
  • Users love the flexible headless CMS architecture of Contentful, which simplifies multi-platform content management and delivery.
  • Users value the ease of creation in Contentful, allowing for rapid module replication across multiple pages effortlessly.
  • Users appreciate the easy creation of modules in Contentful, simplifying content management and reducing repetitive work.
Cons
  • Users find that complexity can be challenging, particularly for beginners navigating features and setup time.
  • Users find Contentful's pricing expensive, especially for small teams, leading to concerns about affordability and setup complexity.
  • Users find the learning curve steep, with complex features challenging for beginners and time-consuming to master.
  • Users find the limited features of Contentful hinder their editing experience and integration capabilities.
  • Users find a steep learning curve in Contentful, especially for non-technical users and beginners getting started.

What Are Recent G2 Reviews of Contentful?

What Are G2 Users Discussing About Contentful?

Prismic

Prismic is the agentic web platform where teams and AI agents turn strategy into quality on-brand pages, from a single campaign to a whole website. Its agents run specialized ABM, SEO, and GEO playbooks, producing hundreds of distinct pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. Marketers can start with landing pages, and developers can bring a whole site over with their AI coding tools, all on one headless foundation the team owns. It's made for digital businesses where pages drive revenue and pipeline, and marketing can never ship them fast enough.

Average Rating: 4.3/5.0

Total Reviews: 361

How Do G2 Users Rate Prismic?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Content Performance: 7.9/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.2/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Prismic?

  • Seller: Prismic
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    90 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Web Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Small, 29% Medium

What Do G2 Reviewers Say About Prismic?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Prismic highly beneficial for managing content effortlessly and intuitively.
  • Users value the intuitive interface of Prismic, making content management seamless for both technical and non-technical users.
  • Users find the easy setup of Prismic a major advantage, making integration and customization seamless and user-friendly.
  • Users find the intuitive interface of Prismic makes managing and updating content seamless for both technical and non-technical users.
  • Users value the intuitive interface of Prismic, making content management quick and user-friendly for all.
Cons
  • Users note a steep learning curve initially, primarily due to the complexity of slices and limited documentation.
  • Users express frustration with limited features, feeling restricted in customization and template options for their projects.
  • Users find the missing features of Prismic limiting, affecting automation and content organization capabilities.
  • Users find significant design limitations in Prismic, hindering functionality and increasing time spent on tasks.
  • Users experience software bugs in Prismic, leading to frustrating issues like preview failures and unreliable auto-save functionality.

What Are Recent G2 Reviews of Prismic?

What Are G2 Users Discussing About Prismic?

Prepr CMS

Prepr CMS: The headless CMS for lead-gen and commerce. Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works. Most teams run into the same problems: - Websites show the same content to everyone and underperform. - Simple changes require developer time and slow release cycles. - Web and CRM data live in different systems, making personalization hard. Prepr CMS solves these by connecting content, data, and delivery in one place: - Personalization built in — tailor content by behavior, campaign source, or segment. - Visual editing — build and adjust pages without developer handoffs. - A/B testing — validate headlines, layouts, and offers with clear results. - Integrated data layer — track content performance and tie it to leads and pipeline. - Default CRM integrations — use CRM fields for targeting, send buying signals back. Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume. Primary use cases: - Improve conversion rates — test key pages and personalize for different visitor groups and audiences. - Generate better leads — capture behavior signals and sync qualified interest to the CRM. - Personalize buyer journeys — continue campaign context beyond the landing page. - Future-proof the marketing stack — flexible and scalable headless content model with clean APIs. - Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled. What this looks like in practice: - Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage. - A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments. - Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM. - Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support. Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools.

Average Rating: 4.4/5.0

Total Reviews: 139

How Do G2 Users Rate Prepr CMS?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Content Performance: 8.4/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.1/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Prepr CMS?

  • Seller: Prepr
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Utrecht, NL
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 66% Small, 27% Medium

What Do G2 Reviewers Say About Prepr CMS?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Prepr CMS, highlighting its intuitive design and straightforward workflow for seamless experiences.
  • Users appreciate the responsive customer support of Prepr CMS, noting prompt and helpful answers to inquiries.
  • Users commend the intuitive interface of Prepr CMS, allowing easy navigation and content creation for both developers and editors.
  • Users praise the intuitive and efficient user interface of Prepr CMS, facilitating seamless navigation and setup.
  • Users value the flexibility of Prepr CMS, benefiting from its ease of use and robust features for various needs.
Cons
  • Users experience limited features in Prepr CMS, making certain tasks cumbersome and impacting overall user satisfaction.
  • Users find the UI lacking with issues like size, inefficiency, and small glitches affecting their experience.
  • Users find the learning curve challenging, particularly with advanced features and adapting to the modern interface.
  • Users experience preview issues in Prepr CMS, including UI glitches and unreliable updates in preview mode.
  • Users find the poor documentation of Prepr CMS can hinder problem-solving and exploration of advanced features.

What Are Recent G2 Reviews of Prepr CMS?

What Are G2 Users Discussing About Prepr CMS?

Contentstack

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com.

Average Rating: 4.3/5.0

Total Reviews: 337

How Do G2 Users Rate Contentstack?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Content Performance: 7.7/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.8/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Contentstack?

  • Seller: Contentstack
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    602 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Retail, Computer Software
  • Company Size: 42% Medium, 38% Large

What Do G2 Reviewers Say About Contentstack?

AI-generated summary from verified user reviews

Pros
  • Users find Contentstack to be easy to use, enjoying its simplicity and reliability for fast implementation and enhancements.
  • Users value the ease of content management in Contentstack, enhancing workflow efficiency and content organization.
  • Users praise Contentstack for its intuitive design, making it easy and efficient for both beginners and experienced users.
  • Users value the flexibility of Contentstack, enjoying its seamless navigation and consistent improvements over time.
  • Users value the top-notch API documentation and seamless integration, enhancing modern developer workflows and user experience.
Cons
  • Users find the UI/UX cumbersome, affecting efficiency and overall experience in content management tasks.
  • Users find the limited features of Contentstack restrict their ability to make custom updates without developer help.
  • Users find the missing features frustrating, especially in UI/UX, content updates, and component management.
  • Users find limited customization on Contentstack, hindering adjustments and requiring developer support for advanced changes.
  • Users find the learning curve steep, as the interface can be difficult to navigate initially and overwhelming.

What Are Recent G2 Reviews of Contentstack?

What Are G2 Users Discussing About Contentstack?

Kontent.ai

Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai. 

Average Rating: 4.3/5.0

Total Reviews: 209

How Do G2 Users Rate Kontent.ai?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Content Performance: 8.6/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.6/10 (Category avg: 6.8/10)
  • Form Builder: 7.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Kontent.ai?

  • Seller: Kontent.ai
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Brno
  • LinkedIn® Page: www.linkedin.com
    134 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 42% Medium, 36% Small

What Do G2 Reviewers Say About Kontent.ai?

AI-generated summary from verified user reviews

Pros
  • Users find Kontent.ai to be highly easy to use, enhancing their daily workflow and overall job satisfaction.
  • Users appreciate the user-friendly content management in Kontent.ai, making it easy to create and publish across channels.
  • Users praise the responsive customer support of Kontent.ai, which is helpful and quick to resolve issues.
  • Users appreciate the easy integrations of Kontent.ai, enhancing organization and accessibility across their platforms smoothly.
  • Users value the intuitive design of Kontent.ai, finding it enhances usability and simplifies content management tasks.
Cons
  • Users find the learning curve steep for Kontent.ai, especially for navigating large websites and new layouts.
  • Users note the limited features of Kontent.ai, leading to challenges in formatting and positioning content effectively.
  • Users find a lack of e-commerce functionality and limited role profiles challenging for their experience with Kontent.ai.
  • Users find significant CMS limitations in Kontent.ai, particularly regarding out-of-the-box tools and multi-language support.
  • Users find a steep learning curve for new employees adapting to the headless CMS system of Kontent.ai.

What Are Recent G2 Reviews of Kontent.ai?

What Are G2 Users Discussing About Kontent.ai?

Magnolia

Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali.

Average Rating: 4.3/5.0

Total Reviews: 61

How Do G2 Users Rate Magnolia?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Content Performance: 8.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 7.5/10 (Category avg: 6.8/10)
  • Form Builder: 7.4/10 (Category avg: 7.9/10)

Who Is the Company Behind Magnolia?

  • Seller: Magnolia
  • Year Founded: 1997
  • HQ Location: Münchenstein (Basel), CH
  • LinkedIn® Page: www.linkedin.com
    257 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 38% Large, 33% Medium

What Are Recent G2 Reviews of Magnolia?

What Are G2 Users Discussing About Magnolia?

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 836

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Content Performance: 8.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 7.1/10 (Category avg: 6.8/10)
  • Form Builder: 7.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users value Bloomreach's easy-to-use interface, which streamlines workflows and enhances customer targeting efficiency.
  • Users love Bloomreach's advanced marketing automation features, which enhance customer targeting and improve conversion rates significantly.
  • Users value Bloomreach's user-friendly interface and responsive support that enhance workflow and customer engagement effectively.
  • Users commend Bloomreach for its excellent customer support, noting prompt assistance that enhances their daily operations.
  • Users praise Bloomreach for its advanced customer engagement capabilities, enhancing personalized marketing and improving conversion rates effectively.
Cons
  • Users find the learning curve steep due to a complex UI and challenging integration process with outdated features.
  • Users find Bloomreach has a learning difficulty, with a complicated UI and lengthy integration process hindering usability.
  • Users often encounter missing features, leading to complicated implementations and challenges in receiving timely notifications.
  • Users find the limited features of Bloomreach complicate simple tasks, making implementation and management more difficult.
  • Users find Bloomreach to have difficult learning curves, with complex solutions needed for basic tasks and integration challenges.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

Strapi

Strapi is the leading open-source headless CMS: 100% JavaScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel be it websites, mobile apps, or connected devices. Loved by developers and supported by a global community of members and partners, Strapi brings together an ecosystem of 150 000+ enthusiasts, 700+ contributors, and innovative companies like IBM, NASA, Walmart, eBay, Rakuten, Toyota.

Average Rating: 4.5/5.0

Total Reviews: 203

How Do G2 Users Rate Strapi?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Content Performance: 7.9/10 (Category avg: 8.5/10)
  • AR/VR Capability: 4.3/10 (Category avg: 6.8/10)
  • Form Builder: 7.4/10 (Category avg: 7.9/10)

Who Is the Company Behind Strapi?

  • Seller: Strapi
  • Year Founded: 2016
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    83 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Student
  • Top Industries: Non-Profit Organization Management, Computer Software
  • Company Size: 77% Small, 16% Medium

What Do G2 Reviewers Say About Strapi?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Strapi, allowing seamless content management for both technical and non-technical team members.
  • Users value the flexibility of Strapi, enabling effortless content management and integration with various tools and APIs.
  • Users value the API-first approach of Strapi, allowing for flexible and efficient content management across platforms.
  • Users love the flexibility and user-friendliness of Strapi, making content management accessible and efficient for all team members.
  • Users value Strapi's API integration for its flexibility and ease of use across various platforms and content types.
Cons
  • Users face developer challenges with Strapi due to complex configurations and cumbersome deployment processes affecting workflow efficiency.
  • Users find the learning curve steep, with configurations and deployments often being challenging for non-technical teams.
  • Users note that documentation can be fragmented, making it challenging to find specific answers during complex configurations.
  • Users often face plugin compatibility issues that can slow workflow and complicate the overall experience with Strapi.
  • Users face upgrade issues with Strapi, experiencing breaking changes that hinder stability and complicate ongoing projects.

What Are Recent G2 Reviews of Strapi?

What Are G2 Users Discussing About Strapi?

OneEntry

OneEntry was built to eliminate the typical pain points of Headless CMS, Headless e-commerce, and backend platforms: complexity, plugin reliance, and hidden costs. Unlike tools that require separate services for logic, integration, and infrastructure, OneEntry provides an all-in-one backend for content, commerce, and business logic from day one. • Out-of-the-box modules for user management, authentication, headless e-commerce, forms, image optimization, notifications, events, and more • Built-in calendar for scheduling, bookings, and internal event management • Email marketing tools for campaigns, automations, and transactional messages • No plugin dependencies — all features are native and maintained by the platform • Custom Module support — extend logic with NodeJS, Python, or PHP • API-first and frontend-agnostic — works with any modern framework, library, or runtime: web, mobile, or custom • Real-time configuration of data structures and workflows via UI • Private cloud containers for every project, ready to scale automatically • Built-in CI/CD, monitoring, and automated backups for full reliability • Enterprise-grade security with mTLS, data isolation, and DDoS protection • Low-code integrations with external systems (CRM, ERP, payments, logistics), no DevOps required • Multilingual-ready for global teams and markets • Transparent pricing that fits any stage — startup to enterprise • Free Plan available — explore without setup or commitment

Average Rating: 4.7/5.0

Total Reviews: 57

How Do G2 Users Rate OneEntry?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Content Performance: 8.6/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.7/10 (Category avg: 6.8/10)
  • Form Builder: 9.4/10 (Category avg: 7.9/10)

Who Is the Company Behind OneEntry?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 52% Small, 2% Medium

What Do G2 Reviewers Say About OneEntry?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of OneEntry, appreciating its user-friendly design and straightforward customization options.
  • Users appreciate the content management capabilities of OneEntry, highlighting its ease of use and comprehensive features.
  • Users find easy integrations with OneEntry to be a standout feature, simplifying their development tasks significantly.
  • Users appreciate the ease of project creation with OneEntry, enhancing navigation and efficiency for their businesses.
  • Users find the customer support of OneEntry to be super responsive and polite, greatly enhancing their overall experience.
Cons
  • Users find the learning curve steep, requiring self-discovery and lacking sufficient guidance for new users.
  • Users find the navigation confusing, struggling to locate options and experiencing hassle with login requirements.
  • Users experience a steep learning curve with OneEntry, often struggling to navigate without adequate tutorials or guidance.
  • Users feel the lack of tutorials in OneEntry hinders their ability to navigate and effectively utilize the platform.
  • Users struggle with the lack of educational resources, making it challenging to navigate and fully utilize OneEntry.

What Are Recent G2 Reviews of OneEntry?

Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

Average Rating: 4.4/5.0

Total Reviews: 196

How Do G2 Users Rate Agility CMS?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.5/10 (Category avg: 8.5/10)
  • AR/VR Capability: 8.0/10 (Category avg: 6.8/10)
  • Form Builder: 7.8/10 (Category avg: 7.9/10)

Who Is the Company Behind Agility CMS?

  • Seller: Agility Inc
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Toronto
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 49% Small, 45% Medium

What Do G2 Reviewers Say About Agility CMS?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Agility CMS, finding it intuitive and adaptable for various projects.
  • Users praise Agility CMS for its adaptability and user-friendly interface, making content management seamless across channels.
  • Users value the flexibility of Agility CMS, enabling seamless content management across various digital channels.
  • Users value the flexible content management capabilities of Agility CMS, enhancing collaboration and efficiency across multiple channels.
  • Users value the flexible integrations of Agility CMS, enhancing content delivery and streamlining project management effectively.
Cons
  • Users find the steep learning curve of Agility CMS challenging initially, especially with content and template structuring.
  • Users find the initial setup complex, requiring time to understand content structure and component management.
  • Users find that technical expertise is required to effectively utilize all features of Agility CMS, especially for complex setups.
  • Users find Agility CMS has limited flexibility in design and component arrangement, complicating the web development process.
  • Users find customization difficult, facing challenges with advanced features and design constraints that limit creativity.

What Are Recent G2 Reviews of Agility CMS?

What Are G2 Users Discussing About Agility CMS?

Payload CMS

Payload is a free and open-source Headless CMS built with React and TypeScript. It's the happy medium between application framework and CMS, boosting your development process, while staying out of your way as your apps get more complex.

Average Rating: 4.9/5.0

Total Reviews: 59

How Do G2 Users Rate Payload CMS?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Content Performance: 9.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.8/10 (Category avg: 6.8/10)
  • Form Builder: 8.8/10 (Category avg: 7.9/10)

Who Is the Company Behind Payload CMS?

  • Seller: Payload
  • Year Founded: 2022
  • HQ Location: Grand Rapids, US
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 85% Small, 14% Medium

What Do G2 Reviewers Say About Payload CMS?

AI-generated summary from verified user reviews

Pros
  • Users value the active and supportive community of Payload CMS, making problem-solving and collaboration effortless.
  • Users find Payload CMS to be highly easy to use, getting up and running swiftly with modern tools.
  • Users love the easy integration of Payload CMS, enabling fast development with rich resources and community support.
  • Users praise the seamless integrations in Payload CMS, enhancing efficiency and streamlining workflows with external tools.
  • Users appreciate the excellent documentation of Payload CMS, facilitating a smooth and efficient development experience.
Cons
  • Users note a lack of customization due to reliance on potentially unmaintained community plugins, complicating long-term planning.
  • Users note the limited community support may complicate projects due to reliance on unmaintained plugins.
  • Users note that the slow loading times hinder their experience, especially during website building and navigation.
  • Users experience slow performance during site building and ongoing navigation, impacting their overall satisfaction with Payload CMS.
  • Users find the update issues with community-made plugins can complicate long-term project planning and maintenance.

What Are Recent G2 Reviews of Payload CMS?

What Are G2 Users Discussing About Payload CMS?

Neeraja Prakash
NP
Researched and written by Neeraja Prakash
Updated