Top Free Headless CMS Software

How Many Headless CMS Software Products Does G2 Track?

Total Products under this Category: 124

Category Stats (Sep 2026)

  • Average Rating: 4.42/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Optimizely Content Management System (+0.5%) - Among all products in this category, Optimizely Content Management System recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Headless CMS Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 9,400+ Authentic Reviews
  • 124+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Headless CMS Software

G2 Grid® for Headless CMS Software plotting products by satisfaction and market presence

Highlighted products: Storyblok, Sanity, Contentstack, Contentful, Hygraph, Umbraco, Prismic, and Prepr CMS.

Underlying data: [Grid® JSON](https://www.g2.com/categories/headless-cms/grids.json?focus%5B%5D=storyblok&focus%5B%5D=sanity&focus%5B%5D=contentstack&focus%5B%5D=contentful&focus%5B%5D=hygraph&focus%5B%5D=umbraco&focus%5B%5D=prismic&focus%5B%5D=prepr-cms)

Storyblok

Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.

Average Rating: 4.5/5.0

Total Reviews: 583

How Do G2 Users Rate Storyblok?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Content Performance: 8.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.0/10 (Category avg: 6.8/10)
  • Form Builder: 7.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Storyblok?

  • Seller: Storyblok
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Linz, Oberösterreich
  • Twitter: @storyblok
    9,265 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    319 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Frontend Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Small, 29% Medium

What Do G2 Reviewers Say About Storyblok?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Storyblok, enjoying seamless content creation and intuitive visual editing.
  • Users find Storyblok to be intuitive, making content management easy and enjoyable across multiple platforms.
  • Users appreciate the user-friendly content management in Storyblok, enabling seamless updates and collaboration across teams.
  • Users love the intuitive visual editor and its ability to balance developer and marketer needs effectively.
  • Users find the easy setup of Storyblok allows for quick integration and efficient website management.
Cons
  • Users find the learning curve steep initially, making it challenging to grasp components and schemas quickly.
  • Users find the pricing structure of Storyblok increasingly expensive, making it hard to justify, particularly for lower tiers.
  • Users are concerned about pricing issues that can disproportionately affect smaller businesses and limit feature access.
  • Users criticize limited features in Storyblok, such as low asset limits and the need for smoother backend configurations.
  • Users often feel the need for missing features like additional blocks and advanced roles to enhance their experience.

What Are Recent G2 Reviews of Storyblok?

What Are G2 Users Discussing About Storyblok?

Sanity

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io

Average Rating: 4.7/5.0

Total Reviews: 911

How Do G2 Users Rate Sanity?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Content Performance: 8.2/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.7/10 (Category avg: 6.8/10)
  • Form Builder: 7.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Sanity?

  • Seller: Sanity.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @sanity_io
    15,030 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    331 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 72% Small, 18% Medium

What Do G2 Reviewers Say About Sanity?

AI-generated summary from verified user reviews

Pros
  • Users love the flexibility of Sanity, enabling easy customization and smooth implementation for various structured data needs.
  • Users value the extensive customizability of Sanity, allowing for tailored and efficient content management experiences.
  • Users value the flexibility and power of Sanity's features, enhancing content creation and streamlining workflows effectively.
  • Users love the customization options in Sanity, enabling tailored solutions for diverse project requirements.
  • Users find Sanity to be incredibly easy to use and flexible, making setup and management a seamless experience.
Cons
  • Users find the steep learning curve of Sanity challenging, especially due to lacking beginner-friendly tutorials and documentation.
  • Users face a steep learning curve with Sanity, making the setup process lengthy and sometimes frustrating.

What Are Recent G2 Reviews of Sanity?

What Are G2 Users Discussing About Sanity?

Contentstack

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com.

Average Rating: 4.3/5.0

Total Reviews: 335

How Do G2 Users Rate Contentstack?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Content Performance: 7.7/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.8/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Contentstack?

  • Seller: Contentstack
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Austin, TX
  • Twitter: @Contentstack
    2,395 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    646 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Retail, Computer Software
  • Company Size: 43% Medium, 38% Large

What Do G2 Reviewers Say About Contentstack?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Contentstack, enabling efficient onboarding and streamlined content management for non-technical teams.
  • Users find the intuitive and flexible management system of Contentstack enhances their content operations smoothly and efficiently.
  • Users find Contentstack intuitive and user-friendly, allowing easy navigation and efficient management without disrupting previous work.
  • Users value the flexibility of Contentstack, enhancing content management and empowering seamless omnichannel experiences.
  • Users value Contentstack's flexible content modeling, facilitating fast delivery and consistent governance across platforms.
Cons
  • Users find the content management system cumbersome, with issues like a tricky setup and unreliable publishing features.
  • Users find Contentstack's limited features hinder usability, particularly in A/B testing and preview functionalities.
  • Users find missing features such as limited document creation options and lack of roadmap support frustrating.
  • Users find limited customization options in Contentstack, restricting advanced layout changes and conditional input field settings.
  • Users find the learning curve steep for Contentstack, feeling overwhelmed by its many functions and technical documentation.

What Are Recent G2 Reviews of Contentstack?

What Are G2 Users Discussing About Contentstack?

Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

Average Rating: 4.3/5.0

Total Reviews: 375

How Do G2 Users Rate Contentful?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Content Performance: 7.9/10 (Category avg: 8.5/10)
  • AR/VR Capability: 7.6/10 (Category avg: 6.8/10)
  • Form Builder: 7.8/10 (Category avg: 7.9/10)

Who Is the Company Behind Contentful?

  • Seller: Contentful
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Berlin
  • Twitter: @contentful
    31,822 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,035 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 37% Medium, 33% Large

What Do G2 Reviewers Say About Contentful?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Contentful, appreciating its straightforward learning curve and flexible content management.
  • Users appreciate the flexibility of Contentful, enabling seamless content management across websites and apps with ease.
  • Users appreciate the ease of creation in Contentful, facilitating quick content updates and module management seamlessly.
  • Users value the easy creation process in Contentful, simplifying team collaboration and enhancing content management efficiency.
  • Users commend Contentful for its flexibility and robust features, enabling efficient content management and seamless integration.
Cons
  • Users find Contentful's pricing expensive, particularly challenging for small teams and beginners due to high costs.
  • Users find Contentful's complexity a hurdle, especially for non-technical users and small teams managing setup and features.
  • Users find the learning curve challenging, especially with initial setup and understanding content modeling for non-technical users.
  • Users find Contentful's limited features restrict their capabilities, impacting efficiency and increasing costs for integration.
  • Users find the steep learning curve of Contentful challenging, especially for non-technical team members during setup.

What Are Recent G2 Reviews of Contentful?

What Are G2 Users Discussing About Contentful?

Hygraph

Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences.

Average Rating: 4.4/5.0

Total Reviews: 729

How Do G2 Users Rate Hygraph?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.3/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.3/10 (Category avg: 6.8/10)
  • Form Builder: 7.5/10 (Category avg: 7.9/10)

Who Is the Company Behind Hygraph?

  • Seller: Hygraph
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Berlin
  • Twitter: @hygraph
    5,094 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Web Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 64% Small, 29% Medium

What Do G2 Reviewers Say About Hygraph?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Hygraph's intuitive UI and flexible content organization highly beneficial.
  • Users value the flexible and intuitive content management system of Hygraph, enhancing their overall experience.
  • Users praise the fast and flexible API integration of Hygraph, enhancing workflow and simplifying onboarding for teams.
  • Users value the flexible content management system of Hygraph, enhancing development and performance for web applications.
  • Users value the seamless integrations of Hygraph with GraphQL, enhancing flexibility and improving development workflows.
Cons
  • Users note a steep learning curve in Hygraph, especially for those unfamiliar with CMS platforms or technical details.
  • Users find Hygraph's learning difficulty challenging, especially for non-technical users navigating its complex features.
  • Users find difficult usability in Hygraph, especially non-technical teams needing extensive guidance and developer support.
  • Users find Hygraph to be expensive, particularly at higher tiers, which may burden smaller teams financially.
  • Users find pricing issues burdensome due to costly higher tiers and limitations in the free plan's asset file size.

What Are Recent G2 Reviews of Hygraph?

Umbraco

Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements.

Average Rating: 4.5/5.0

Total Reviews: 989

How Do G2 Users Rate Umbraco?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Content Performance: 8.0/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.5/10 (Category avg: 6.8/10)
  • Form Builder: 8.1/10 (Category avg: 7.9/10)

Who Is the Company Behind Umbraco?

  • Seller: Umbraco
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Odense
  • Twitter: @umbraco
    3,526 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    189 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Small, 34% Medium

What Do G2 Reviewers Say About Umbraco?

AI-generated summary from verified user reviews

Pros
  • Users find Umbraco to be a super fast and easy CMS, facilitating straightforward content updates and organization.
  • Users value the ease of content management in Umbraco, appreciating its fast and user-friendly interface.
  • Users praise Umbraco for its intuitive interface, making content management easy and accessible for all skill levels.
  • Users appreciate the flexibility of Umbraco, enabling fast development across various project requirements with ease.
  • Users value the customizability of Umbraco, appreciating its flexibility and ability to meet diverse project needs.
Cons
  • Users experience a steep learning curve with Umbraco, making initial setup and knowledge acquisition challenging.
  • Users experience limited features in Umbraco, feeling it lacks modern updates and necessary functionalities.
  • Users find poor usability design in Umbraco, facing challenges with page reordering and formatting difficulties.
  • Users find difficult usability in Umbraco, especially with the cumbersome document types and clunky formatting.
  • Users find the editor limitations of Umbraco cumbersome, impacting ease of use and efficiency while editing content.

What Are Recent G2 Reviews of Umbraco?

What Are G2 Users Discussing About Umbraco?

Prismic

Prismic is the agentic web platform where teams and AI agents turn strategy into quality on-brand pages, from a single campaign to a whole website. Its agents run specialized ABM, SEO, and GEO playbooks, producing hundreds of distinct pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. Marketers can start with landing pages, and developers can bring a whole site over with their AI coding tools, all on one headless foundation the team owns. It's made for digital businesses where pages drive revenue and pipeline, and marketing can never ship them fast enough.

Average Rating: 4.3/5.0

Total Reviews: 361

How Do G2 Users Rate Prismic?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Content Performance: 7.9/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.2/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Prismic?

  • Seller: Prismic
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Paris, FR
  • Twitter: @prismicio
    13,961 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Web Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Small, 29% Medium

What Do G2 Reviewers Say About Prismic?

AI-generated summary from verified user reviews

Pros
  • Users find Prismic easy to use, appreciating its simplicity and seamless integration with modern web libraries.
  • Users highlight the intuitive interface of Prismic, making content creation and management both easy and efficient.
  • Users love Prismic for its user-friendly interface, allowing seamless content creation and management without complexity.
  • Users appreciate the ease of learning with Prismic, enabling quick edits and seamless integration for all skill levels.
  • Users love the intuitive and straightforward interface of Prismic, making content updates quick and easy for everyone.
Cons
  • Users feel limited features in Prismic restrict creativity, particularly with slice customization and rich text options.
  • Users note a significant learning curve with Prismic, highlighting challenges in implementation and the need for better documentation.
  • Users find that technical expertise is required for effective use of Prismic, complicating the no-code appeal.
  • Users find the complex setup of Prismic challenging, particularly when integrating GSAP and managing slices.
  • Users find that the limitations in customization and content organization hinder their overall Prismic experience.

What Are Recent G2 Reviews of Prismic?

What Are G2 Users Discussing About Prismic?

Prepr CMS

Prepr CMS: The headless CMS for lead-gen and commerce. Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works. Most teams run into the same problems: - Websites show the same content to everyone and underperform. - Simple changes require developer time and slow release cycles. - Web and CRM data live in different systems, making personalization hard. Prepr CMS solves these by connecting content, data, and delivery in one place: - Personalization built in — tailor content by behavior, campaign source, or segment. - Visual editing — build and adjust pages without developer handoffs. - A/B testing — validate headlines, layouts, and offers with clear results. - Integrated data layer — track content performance and tie it to leads and pipeline. - Default CRM integrations — use CRM fields for targeting, send buying signals back. Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume. Primary use cases: - Improve conversion rates — test key pages and personalize for different visitor groups and audiences. - Generate better leads — capture behavior signals and sync qualified interest to the CRM. - Personalize buyer journeys — continue campaign context beyond the landing page. - Future-proof the marketing stack — flexible and scalable headless content model with clean APIs. - Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled. What this looks like in practice: - Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage. - A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments. - Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM. - Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support. Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools.

Average Rating: 4.4/5.0

Total Reviews: 126

How Do G2 Users Rate Prepr CMS?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Content Performance: 8.4/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.0/10 (Category avg: 6.8/10)
  • Form Builder: 6.9/10 (Category avg: 7.9/10)

Who Is the Company Behind Prepr CMS?

  • Seller: Prepr
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Utrecht, NL
  • Twitter: @preprcms
    618 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Small, 27% Medium

What Do G2 Reviewers Say About Prepr CMS?

AI-generated summary from verified user reviews

Pros
  • Users find Prepr CMS to be extremely easy to use, enjoying its intuitive interface and quick setup.
  • Users commend the excellent customer support of Prepr CMS, noting their quick, friendly, and helpful responses.
  • Users appreciate the intuitive design of Prepr CMS, highlighting its easy navigation and user-friendly interface.
  • Users commend the user-friendly interface of Prepr CMS, highlighting its intuitive navigation and ease of setup.
  • Users value the flexibility of Prepr CMS, appreciating its ease of use for both simple and complex setups.
Cons
  • Users find the limited features of Prepr CMS restrict functionality and complicate user experience significantly.
  • Users find the UI overwhelming and inefficient, suggesting a need for customization options to enhance the experience.
  • Users find the learning curve for advanced features a bit steep, especially for newcomers to structured content.
  • Users experience preview issues with Prepr CMS that disrupt workflow and hinder the visibility of configurations.
  • Users find the documentation lacking, making it challenging to solve issues and utilize advanced features effectively.

What Are Recent G2 Reviews of Prepr CMS?

What Are G2 Users Discussing About Prepr CMS?

Kontent.ai

Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai. 

Average Rating: 4.3/5.0

Total Reviews: 191

How Do G2 Users Rate Kontent.ai?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.6/10 (Category avg: 8.5/10)
  • AR/VR Capability: 6.6/10 (Category avg: 6.8/10)
  • Form Builder: 7.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Kontent.ai?

  • Seller: Kontent.ai
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Brno
  • Twitter: @Kontent_ai
    3,887 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    134 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 42% Medium, 36% Small

What Do G2 Reviewers Say About Kontent.ai?

AI-generated summary from verified user reviews

Pros
  • Users find Kontent.ai to be user-friendly, making it simple to manage content and integrate with websites.
  • Users appreciate the user-friendly content management of Kontent.ai, enhancing organization and accessibility across platforms.
  • Users praise the helpful and responsive customer support of Kontent.ai, greatly enhancing their user experience.
  • Users appreciate the easy integrations of Kontent.ai, enhancing organization and accessibility across their platforms.
  • Users find Kontent.ai's intuitive interface enhances content creation and management, streamlining workflows effectively.
Cons
  • Users find the learning curve challenging, especially with layout updates and onboarding new stakeholders to the platform.
  • Users find the limited features of Kontent.ai restrict their customization options and lack essential tools for integration.
  • Users note the lack of essential features like e-commerce and comprehensive role profiles, hindering their overall experience.
  • Users find CMS limitations in Kontent.ai challenging, especially with missing out-of-the-box tools and complex navigation.
  • Users highlight a steep learning curve for new employees in navigating Kontent.ai, especially with its headless CMS approach.

What Are Recent G2 Reviews of Kontent.ai?

What Are G2 Users Discussing About Kontent.ai?

Experro

Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth.

Average Rating: 4.8/5.0

Total Reviews: 48

How Do G2 Users Rate Experro?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Content Performance: 10.0/10 (Category avg: 8.5/10)
  • AR/VR Capability: 10.0/10 (Category avg: 6.8/10)
  • Form Builder: 10.0/10 (Category avg: 7.9/10)

Who Is the Company Behind Experro?

  • Seller: RapidOps, Inc.
  • Year Founded: 2008
  • HQ Location: Charlotte, North Carolina
  • Twitter: @rapid_ops
    992 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    272 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Apparel & Fashion
  • Company Size: 60% Medium, 23% Small

What Do G2 Reviewers Say About Experro?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Experro, appreciating its intuitive interface and streamlined workflow for compliance tasks.
  • Users praise Experro for its integrated compliance workspace, which enhances efficiency and streamlines team collaboration.
  • Users value the AI-powered search functionality of Experro, enhancing product discovery with speed and accuracy.
  • Users value the comprehensive analytics of Experro, enabling efficient compliance tracking and enhancing overall performance insights.
  • Users value the efficiency in data analysis and accurate product discovery that Experro delivers, enhancing the overall experience.
Cons
  • Users find the learning curve challenging due to the platform's complexity, requiring time to adapt effectively.
  • Users find a steep learning curve in Experro, requiring time to grasp advanced features and technical aspects.
  • Users find poor documentation frustrating, often wishing for more detailed guides and tutorials to enhance their experience.
  • Users find the high learning curve of Experro challenging, especially for new team members adjusting to its depth.
  • Users find the learning curve steep, especially when navigating complex features and advanced configurations in Experro.

What Are Recent G2 Reviews of Experro?

Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

Average Rating: 4.4/5.0

Total Reviews: 196

How Do G2 Users Rate Agility CMS?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Content Performance: 8.5/10 (Category avg: 8.5/10)
  • AR/VR Capability: 8.0/10 (Category avg: 6.8/10)
  • Form Builder: 7.8/10 (Category avg: 7.9/10)

Who Is the Company Behind Agility CMS?

  • Seller: Agility Inc
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Toronto
  • Twitter: @AgilityCMS
    2,601 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 49% Small, 45% Medium

What Do G2 Reviewers Say About Agility CMS?

AI-generated summary from verified user reviews

Pros
  • Users highlight the user-friendly interface of Agility CMS, making it accessible and adaptable even for non-technical users.
  • Users value the powerful content management features of Agility CMS, enabling seamless updates without disrupting site design.
  • Users value the flexibility of Agility CMS, enabling seamless integrations and adaptable website development without limitations.
  • Users appreciate Agility CMS for its impressive array of features, making website editing and creation seamless and efficient.
  • Users value the seamless integrations of Agility CMS, enhancing their workflow and website management effortlessly.
Cons
  • Users find the learning curve steep with Agility CMS, especially when adjusting to its extensive features and setup requirements.
  • Users find the initial setup complex, requiring substantial time and effort to understand the system effectively.
  • Users note that technical expertise required limits their ability to fully utilize Agility CMS's features effectively.
  • Users face challenges due to limited flexibility with legacy technology and a need for more detailed documentation.
  • Users find customization difficult with Agility CMS, especially novices who struggle with the platform's complexity.

What Are Recent G2 Reviews of Agility CMS?

What Are G2 Users Discussing About Agility CMS?

Directus

Directus is the collaborative backend for modern applications and AI. Directus sits beside any new or existing SQL database, providing a unified API and visual Studio that transforms your live data into a shared workspace where developers, business teams, and AI agents can build, manage, and act on data together. Engineers get everything they need out of the box: a self-documenting REST and GraphQL API, event hooks for custom logic, granular access control, data workflows, and more. But Directus doesn't stop at the developer layer. The capabilities available through code are equally accessible through an intuitive no-code Studio, giving non-technical users the autonomy to manage content, build drag-and-drop dashboards, handle digital assets, and work on end-to-end internationalization. No tickets, no bottlenecks, no waiting on engineering. This is the foundation that eliminates silos. Developers move fast without sacrificing governance. Business teams operate independently without breaking things. And AI agents participate as first-class citizens: assigned roles, field-level permissions, and collection-level access through the same policy layer that governs every other user on the platform. None of this requires a database migration or introduces vendor lock-in. Directus introspects your schema at runtime, generating a dynamic API and Studio based on your existing architecture. You keep full ownership of your database, full portability across all major SQL vendors, and the ability to write pure SQL. Trusted by global leaders like AT&T, Tripadvisor, Adobe, and Mercedes-Benz, Directus is built for teams that need to move fast and stay secure, whether you're scaling a content-rich application or deploying a global AI initiative.

Average Rating: 4.9/5.0

Total Reviews: 52

How Do G2 Users Rate Directus?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Content Performance: 8.4/10 (Category avg: 8.5/10)
  • AR/VR Capability: 4.4/10 (Category avg: 6.8/10)
  • Form Builder: 8.3/10 (Category avg: 7.9/10)

Who Is the Company Behind Directus?

  • Seller: Directus
  • Year Founded: 2011
  • HQ Location: Brooklyn, NY
  • Twitter: @directus
    52,354 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Software, Program Development
  • Company Size: 52% Small, 31% Medium

What Do G2 Reviewers Say About Directus?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility of Directus, enabling them to model diverse business logic efficiently and scale effectively.
  • Users value the easy API integration in Directus, enabling seamless connectivity and flexibility in their projects.
  • Users value the seamless integrations of Directus, appreciating its flexibility and robust architecture for various projects.
  • Users value the top-notch customer support from Directus, enhancing user experience and enabling successful project integration.
  • Users value the flexibility of Directus, enabling structured and scalable modeling of diverse business logic effectively.
Cons
  • Users face developer challenges with complex JSON output and breaking changes when adapting to new Directus versions.
  • Users find the learning difficulty of Directus challenging, especially with complex operations and lengthy query strings.
  • Users find the UI clunkiness of Directus frustrating, hoping for improvements in content editing and navigation.
  • Users find API issues with complexity and long query strings challenging, impacting ease of use with Directus.
  • Users face compatibility issues due to frequent updates, often struggling with necessary refactoring to adapt to changes.

What Are Recent G2 Reviews of Directus?

What Are G2 Users Discussing About Directus?

OneEntry

OneEntry was built to eliminate the typical pain points of Headless CMS, Headless e-commerce, and backend platforms: complexity, plugin reliance, and hidden costs. Unlike tools that require separate services for logic, integration, and infrastructure, OneEntry provides an all-in-one backend for content, commerce, and business logic from day one. • Out-of-the-box modules for user management, authentication, headless e-commerce, forms, image optimization, notifications, events, and more • Built-in calendar for scheduling, bookings, and internal event management • Email marketing tools for campaigns, automations, and transactional messages • No plugin dependencies — all features are native and maintained by the platform • Custom Module support — extend logic with NodeJS, Python, or PHP • API-first and frontend-agnostic — works with any modern framework, library, or runtime: web, mobile, or custom • Real-time configuration of data structures and workflows via UI • Private cloud containers for every project, ready to scale automatically • Built-in CI/CD, monitoring, and automated backups for full reliability • Enterprise-grade security with mTLS, data isolation, and DDoS protection • Low-code integrations with external systems (CRM, ERP, payments, logistics), no DevOps required • Multilingual-ready for global teams and markets • Transparent pricing that fits any stage — startup to enterprise • Free Plan available — explore without setup or commitment

Average Rating: 4.7/5.0

Total Reviews: 57

How Do G2 Users Rate OneEntry?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Content Performance: 8.6/10 (Category avg: 8.5/10)
  • AR/VR Capability: 5.7/10 (Category avg: 6.8/10)
  • Form Builder: 9.4/10 (Category avg: 7.9/10)

Who Is the Company Behind OneEntry?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 52% Small, 2% Medium

What Do G2 Reviewers Say About OneEntry?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of OneEntry, appreciating its user-friendly design and straightforward customization options.
  • Users appreciate the content management capabilities of OneEntry, highlighting its ease of use and comprehensive features.
  • Users find easy integrations with OneEntry to be a standout feature, simplifying their development tasks significantly.
  • Users appreciate the ease of project creation with OneEntry, enhancing navigation and efficiency for their businesses.
  • Users find the customer support of OneEntry to be super responsive and polite, greatly enhancing their overall experience.
Cons
  • Users find the learning curve steep, requiring self-discovery and lacking sufficient guidance for new users.
  • Users find the navigation confusing, struggling to locate options and experiencing hassle with login requirements.
  • Users experience a steep learning curve with OneEntry, often struggling to navigate without adequate tutorials or guidance.
  • Users feel the lack of tutorials in OneEntry hinders their ability to navigate and effectively utilize the platform.
  • Users struggle with the lack of educational resources, making it challenging to navigate and fully utilize OneEntry.

What Are Recent G2 Reviews of OneEntry?

Strapi

Strapi is the leading open-source headless CMS: 100% JavaScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel be it websites, mobile apps, or connected devices. Loved by developers and supported by a global community of members and partners, Strapi brings together an ecosystem of 150 000+ enthusiasts, 700+ contributors, and innovative companies like IBM, NASA, Walmart, eBay, Rakuten, Toyota.

Average Rating: 4.5/5.0

Total Reviews: 202

How Do G2 Users Rate Strapi?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Content Performance: 7.9/10 (Category avg: 8.5/10)
  • AR/VR Capability: 4.3/10 (Category avg: 6.8/10)
  • Form Builder: 7.4/10 (Category avg: 7.9/10)

Who Is the Company Behind Strapi?

  • Seller: Strapi
  • Year Founded: 2016
  • HQ Location: San Francisco, California, United States
  • Twitter: @strapijs
    21,701 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    84 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Student
  • Top Industries: Non-Profit Organization Management, Computer Software
  • Company Size: 78% Small, 16% Medium

What Do G2 Reviewers Say About Strapi?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Strapi, facilitating streamlined management and efficient workflow for projects.
  • Users value the flexibility of Strapi, enabling effortless content management and integration with various tools and APIs.
  • Users value the API-first approach of Strapi, allowing for flexible and efficient content management across platforms.
  • Users love the flexibility and user-friendliness of Strapi, making content management accessible and efficient for all team members.
  • Users value Strapi's API integration for its flexibility and ease of use across various platforms and content types.
Cons
  • Users face developer challenges with Strapi due to complex configurations and cumbersome deployment processes affecting workflow efficiency.
  • Users find the learning curve steep, with configurations and deployments often being challenging for non-technical teams.
  • Users note that documentation can be fragmented, making it challenging to find specific answers during complex configurations.
  • Users often face plugin compatibility issues that can slow workflow and complicate the overall experience with Strapi.
  • Users face upgrade issues with Strapi, experiencing breaking changes that hinder stability and complicate ongoing projects.

What Are Recent G2 Reviews of Strapi?

What Are G2 Users Discussing About Strapi?

Croct

Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.

Average Rating: 4.7/5.0

Total Reviews: 48

How Do G2 Users Rate Croct?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Content Performance: 9.6/10 (Category avg: 8.5/10)
  • AR/VR Capability: 8.0/10 (Category avg: 6.8/10)
  • Form Builder: 7.6/10 (Category avg: 7.9/10)

Who Is the Company Behind Croct?

  • Seller: Croct
  • Year Founded: 2020
  • HQ Location: Denver, Colorado, US
  • Twitter: @croct_tech
    133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 56% Medium, 29% Large

What Do G2 Reviewers Say About Croct?

AI-generated summary from verified user reviews

Pros
  • Users rave about Croct's incredible customer support, which greatly enhances their experience and optimizes platform usage.
  • Users appreciate the personalization features of Croct, which enhance the user experience and boost conversion rates.
  • Users value the impressive ease of use of Croct, enabling rapid project launches and streamlined audience analysis.
  • Users appreciate the intuitive layout of Croct, making A/B testing easy for various marketing teams.
  • Users praise Croct for its impressive implementation ease, achieving quick project launches and seamless integration.
Cons
  • Users note a steep learning curve for advanced features, though support helps mitigate initial challenges.
  • Users find complexity in working with Slots and components, which can make initial setup and configuration challenging.
  • Some users struggle with the difficult setup process, requiring extra time and technical knowledge to configure properly.
  • Users find the complex features of Croct confusing, particularly with slots and iframe configurations.
  • Users find Croct to have significant limitations in functionality and require developer support for basic tasks.

What Are Recent G2 Reviews of Croct?

Neeraja Prakash
NP
Researched and written by Neeraja Prakash
Updated April 10, 2026