Epsilon Digital is a comprehensive DSP that combines onboarding, activation, and measurement all under one roof to enable you to find the RIGHT customers for your business goals. By combining these three, core functions, you'll never have to worry about match loss, like other solutions that have to cobble different third party solutions together, losing match at each step. This solution is particularly valuable for organizations looking to engage with hard-to-reach customers, including Apple device users, drive performance, and connect to a marketers real business objectives. By leveraging Epsilon's best-in-class identity solution, Epsilon Digital connects every digital impression to a real person, ensuring that marketing efforts are highly targeted and highly personalized.
Epsilon Digital caters to a diverse range of industries and businesses, from retail, dining, consumer packaged goods, and more, that seek to enhance their advertising strategies. Epsilon Digital is especially beneficial for marketers who aim to optimize their campaigns for specific business outcomes, whether that involves driving new customer acquisition, driving customer retention, or even driving unique reach across emerging channels. Its ability to identify and engage with audiences that are most likely to convert sets it apart from traditional advertising solutions, making it an essential tool for modern marketers.
Epsilon Digital stands out in the advertising landscape by offering a unique combination of cross-channel reach, audience insights, AI driven activation, and performance tracking. Its ability to connect with real people and deliver real business outcomes makes it a valuable asset for marketers looking to enhance their advertising efforts and achieve their objectives
Want to learn more? Check out some of our fantastic resources, below:
Check out some of our great insights: https://www.epsilon.com/us/insights
Are you only messaging customers in the "hot zone?": https://www.epsilon.com/us/insights/resources/the-real-deal-on-the-advertising-hot-zone
Check out the "real deal" on connected TV: https://www.epsilon.com/us/insights/resources/the-real-deal-on-connected-tv
Want to learn how to manage with cookie deprecation?: https://www.epsilon.com/us/insights/resources/marketer-playbook-how-to-succeed-without-third-party-cookies
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EpsilonProduct Description
Epsilon Digital is a comprehensive digital advertising solution designed to help brands effectively connect with consumers across various channels. By leveraging advanced data analytics and a robust identity management platform, Epsilon Digital enables personalized marketing strategies that drive measurable business outcomes.
Key Features and Functionality:
- Targeting Capabilities: Epsilon Digital offers precise audience targeting based on demographics and behavioral variables, ensuring that marketing efforts reach the most relevant consumers.
- Retargeting: The platform allows for retargeting previous site visitors across the web, enhancing conversion rates by re-engaging interested users.
- Geo-Targeting: Advertisers can tailor ads based on consumers' geographic locations, such as region, state, or designated market area (DMA, to deliver more localized and relevant content.
- Contextual Targeting: Epsilon Digital matches ads with specific content on a site or page, ensuring that advertisements are contextually relevant to the audience.
- Cross-Device and Cross-Channel Capabilities: The platform supports functions like targeting, frequency capping, budget pacing, and creative optimization across multiple devices and channels, including display, video, audio, and mobile.
- Machine Learning Optimization: Epsilon Digital utilizes machine learning to optimize bidding strategies, enhancing return on investment (ROI for advertisers.
- Custom Reporting and API Integrations: The platform provides customizable reports tailored to specific metrics and key performance indicators, along with APIs for seamless integration with other software and platforms.
Primary Value and Solutions Provided:
Epsilon Digital empowers brands to harness the power of their first-party data, enabling personalized and effective marketing campaigns. By connecting advertisers with real consumers across all channels and the open web, the platform drives performance while respecting and protecting consumer privacy. Its comprehensive identity graph and advanced targeting capabilities allow marketers to reach the right audience with the right message, leading to improved engagement, higher conversion rates, and measurable business growth.
Overview by
Ryan Gelisse
