# Best Demand Side Platform (DSP) *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments. DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features. To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI. A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media. To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must: - Enable real-time ad buying through integration with ad exchanges or SSPs - Support impression-level bidding in real-time digital ad auctions - Facilitate media buying across multiple digital advertising channels - Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS) ## Top Demand Side Platform (DSP) at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (863 reviews) | Omnichannel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (170 reviews) | Omnichannel programmatic buying with buyer-side transparency | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | AI-driven programmatic targeting with cookieless audiences | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 4 | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5.0 (134 reviews) | Visual full-funnel journey-based programmatic activation | "[Seamless Data Management, Simple Uploads, and Helpful AI Support](https://www.g2.com/survey_responses/illumin-review-12665331)" | | 5 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with cookieless audience targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 6 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)" | | 7 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level programmatic display with intent targeting | "[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)" | | 8 | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5.0 (278 reviews) | Cross-channel programmatic buying with Google-native attribution | "[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)" | | 9 | [NT Technology](https://www.g2.com/products/nt-technology/reviews) | 4.8/5.0 (18 reviews) | Cross-border programmatic with premium inventory transparency | "[Smart Cross-Channel Advertising with Strong Brand Protection](https://www.g2.com/survey_responses/nt-technology-review-12952867)" | | 10 | [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) | 4.7/5.0 (85 reviews) | Multi-DSP programmatic access without spend minimums | "[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)" | ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 154 ### Category Stats (Jun 2026) - **Average Rating**: 4.24/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Criteo Commerce Growth (+0.11%) - Among all products in this category, Criteo Commerce Growth recorded the largest rating increase compared to last month *Last updated: June 09, 2026* ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,900+ Authentic Reviews - 154+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Demand Side Platform (DSP) Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [NT Technology](https://www.g2.com/products/nt-technology/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=281&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Fsegment%3Dall&secure%5Btoken%5D=6348e0b5d63bdd6c1500780690cc721fe0ea8f389f24d836705e07734927e094&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Demand Side Platform (DSP) Products in 2026? ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 863 **How Do G2 Users Rate StackAdapt?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10) **Who Is the Company Behind StackAdapt?** - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** https://www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt (2,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,751 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 63% Small-Business, 31% Mid-Market #### What Are StackAdapt's Pros and Cons? **Pros:** - Ease of Use (136 reviews) - Customer Support (129 reviews) - Team Helpfulness (111 reviews) - Helpful (95 reviews) - Features (88 reviews) **Cons:** - Poor Reporting (26 reviews) - Reporting Limitations (26 reviews) - Limited Reporting (23 reviews) - Budget Management (21 reviews) - Reporting Issues (21 reviews) ### What Do G2 Reviewers Say About StackAdapt? *AI-generated summary from verified user reviews* **Pros:** - Users commend StackAdapt for its **ease of use** , featuring a user-friendly interface and efficient campaign setup processes. - Users highlight the **superior customer support** of StackAdapt, enhancing their advertising experience and facilitating better client interactions. - Users benefit from the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client communications effectively. - Users appreciate the **helpful support and strategic insights** from StackAdapt's team, enhancing their advertising campaigns significantly. - Users value StackAdapt's **user-friendly interface** and robust targeting features, making ad campaign management efficient and effective. **Cons:** - Users find the **reporting functionality inadequate** , requiring support for custom data pulls and complex organization. - Users note that **reporting limitations** can complicate data organization and require reliance on custom pulls, which slows down processes. - Users note that **reporting limitations** require reliance on custom support pulls and make data organization cumbersome. - Users find the **budget management process complex** , especially with the lack of transparent billing and organization challenges. - Users find the **reporting process challenging** , often needing custom support pulls to access needed data effectively. #### What Are Recent G2 Reviews of StackAdapt? **"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008) --- **"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"** **Rating:** 5.0/5.0 stars *— Amanda B.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043) --- #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 170 **How Do G2 Users Rate The Trade Desk?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 47% Mid-Market, 32% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (35 reviews) - Ease of Use (30 reviews) - Audience Targeting (25 reviews) - Targeting (24 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Learning Difficulty (11 reviews) - Complex Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **advanced targeting options** and transparency of The Trade Desk, enhancing campaign effectiveness and performance insights. - Users love The Trade Desk for its **ease of use** , enabling quick campaign setups and efficient media buying. - Users value The Trade Desk's **advanced audience targeting** , enabling unique and complex segmentation for effective campaign performance. - Users appreciate the **advanced targeting options** of The Trade Desk, enabling effective and diverse campaign strategies. - Users appreciate the **user-friendly campaign management** of The Trade Desk, enabling efficient ad optimization and real-time performance tracking. **Cons:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users highlight the **expensive minimum spend** as a barrier for smaller campaigns and a disadvantage for new users. - Users find the **steep learning curve** of The Trade Desk challenging, particularly for newcomers navigating its advanced features. - Users find the **steep learning curve** of The Trade Desk challenging, requiring training for optimal use of its features. - Users find the **complex setup** and steep learning curve of The Trade Desk challenging for smaller campaigns and new team members. #### What Are Recent G2 Reviews of The Trade Desk? **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 3. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (522 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (27 reviews) - Campaign Management (23 reviews) - Analytics (21 reviews) - Audience Targeting (21 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and effortless campaign management. - Users appreciate the **intuitive interface and valuable insights** provided by the Quantcast Platform, enhancing campaign effectiveness. - Users value the **user-friendly campaign management** of Quantcast, enhancing reporting and optimization efficiency. - Users appreciate the **intuitive analytics** of the Quantcast Platform, enabling efficient audience targeting and insightful reporting. - Users value the **audience targeting capabilities** of Quantcast, leading to improved impressions and effective audience insights. **Cons:** - Users find the **limited features** of the Quantcast platform cumbersome, especially lacking bulk editing and campaign duplication options. - Users find the **missing bulk editing features** and lack of appealing visuals hinder their experience on the Quantcast Platform. - Users struggle with **poor reporting** on the Quantcast Platform, facing delays and limitations in automated data summaries. - Users face challenges with **reporting issues** , including broken scheduled reports and limited visibility on conversions. - Users express concerns over **reporting limitations** , highlighting issues with automated reports and tracking data comprehensively. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 4. [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 134 **How Do G2 Users Rate illumin?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind illumin?** - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** https://illumin.com/ - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 54% Small-Business, 29% Mid-Market #### What Are illumin's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (21 reviews) - Campaign Management (17 reviews) - Customer Support (17 reviews) - Team Helpfulness (17 reviews) **Cons:** - Poor Reporting (9 reviews) - Learning Curve (8 reviews) - Limited Reporting (8 reviews) - Reporting Limitations (8 reviews) - Reporting Issues (7 reviews) ### What Do G2 Reviewers Say About illumin? *AI-generated summary from verified user reviews* **Pros:** - Users find Illumin's **ease of use** invaluable, enabling intuitive management and campaign setup for effective digital marketing. - Users appreciate the **flexible campaign setup** of Illumin, enabling tailored donor journeys across multiple channels easily. - Users value the **intuitive campaign management** features of Illumin, enhancing strategy and engagement through its visual tools. - Users commend the **exceptional customer support** of illumin, highlighting their proactive and solution-oriented approach to needs. - Users value the **exceptional support** from illumin, appreciating their proactive and responsive assistance throughout the entire process. **Cons:** - Users find the **reporting features confusing** , making it challenging to digest and efficiently review information. - Users experience a **steep learning curve** with illumin, making initial adoption and effective use challenging. - Users find the **reporting features limited** , struggling with convoluted layouts and lack of intuitive interface. - Users find **reporting limitations** frustrating, wishing for better integrations and more visual data representation. - Users find the **reporting features confusing** and wish for improved integration and user-friendliness. #### What Are Recent G2 Reviews of illumin? **"[Seamless Data Management, Simple Uploads, and Helpful AI Support](https://www.g2.com/survey_responses/illumin-review-12665331)"** **Rating:** 4.0/5.0 stars *— Taylor M.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12665331) --- **"[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)"** **Rating:** 4.0/5.0 stars *— Gastón B.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12664492) --- ### 5. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (7 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Poor Interface Design (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **accessible and helpful customer support** of Simpli.fi, enhancing the overall experience and satisfaction. - Users value the **ease of use** of Simpli.fi, complemented by exceptional customer support enhancing their overall experience. - Users appreciate the **accessible support team** at Simpli.fi, which enhances the campaign management experience significantly. - Users value the **helpful support team** at Simpli.fi, enhancing their experience with responsive assistance and campaign success. - Users rave about Simpli.fi's **hyperlocal targeting** and seamless integration, enhancing campaign effectiveness for their clients. **Cons:** - Users find the **expensive pricing** and lack of transparency frustrating, needing frequent sales contact for quotes. - Users experience a **complex setup** in Simpli.fi, with a confusing interface and steep learning curve for newcomers. - Users complain about **extra fees** that are not disclosed upfront, leading to confusion and frustration during onboarding. - Users report a **lack of clarity** in onboarding and pricing, leading to confusion and mistrust in reporting. - Users experience **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 6. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (16 reviews) - Ease of Use (16 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **fantastic customer support** of Viant Technology, ensuring quick responses and effective problem resolution. - Users find Viant Technology's platform to offer **exceptional ease of use** , simplifying campaign setup and performance tracking. - Users appreciate the **easy setup** of Viant Technology, allowing for straightforward campaign management and integration. - Users find the **setup ease** of Viant Technology invaluable for launching campaigns quickly and efficiently across channels. - Users commend the **helpfulness of the Viant team** , appreciating their responsive and proactive customer support in campaign management. **Cons:** - Users find the **limited reporting** in Viant Technology frustrating, highlighting outdated UI and steep learning curves. - Users find the **reporting limitations** of Viant Technology frustrating due to its unclear UI and steep learning curve. - Users find the **complex reporting** challenging and unclear, hampering their ability to analyze campaign performance efficiently. - Users find **editing difficulties** frustrating due to limited bulk editing options and a steep learning curve for advanced features. - Users find the **learning curve steep** and navigation challenging, especially for advanced features and reporting. #### What Are Recent G2 Reviews of Viant Technology? **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 7. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM to be **extremely easy to use** , thanks to helpful support and intuitive features. - Users value the **precise audience targeting** of AdRoll ABM, effectively tracking and engaging potential customers throughout their journey. - Users appreciate the **precise targeting** of AdRoll ABM, enhancing their marketing efforts with effective retargeting and insights. - Users value the **accurate intent data** from AdRoll ABM, enhancing their targeting and tracking capabilities effectively. - Users value the **excellent customer support** of AdRoll ABM, making onboarding and setup smooth and efficient. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, complicating onboarding and everyday usage. - Users desire **missing features** like Slack integration and enhanced visibility on de-anonymized leads for improved functionality. - Users note the **limited features** in AdRoll ABM, expressing a desire for more integrations and visibility for effective use. - Users express concerns about **incomplete functionality** , particularly with LinkedIn campaigns and the inability to save ad progress. - Users note **targeting limitations** in AdRoll ABM, particularly in covering industry-specific roles and ad frequency optimization. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 8. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users love the **integration of marketing tools** in Google Marketing Platform, streamlining data and campaign management effectively. - Users value the **integrated campaign management** features of Google Marketing Platform, simplifying data-driven decision-making across marketing efforts. - Users appreciate the **ease of use** of Google Marketing Platform, streamlining data management and decision-making processes. - Users appreciate the **efficiency** of Google Marketing Platform, seamlessly integrating data and tools for smarter marketing decisions. - Users appreciate the **powerful performance tracking** of Google Marketing Platform, enhancing data-driven decision-making with a unified approach. **Cons:** - Users find the **complexity of the interface** overwhelming, especially for beginners unfamiliar with analytics or ad tech tools. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. - Users find the **complex setup** challenging, particularly for beginners unfamiliar with analytics or ad tech tools. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find Google Marketing Platform **expensive** compared to alternatives, and it may overwhelm smaller teams with unused features. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 9. [NT Technology](https://www.g2.com/products/nt-technology/reviews) NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate NT Technology?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.8/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.8/10 (Category avg: 8.1/10) **Who Is the Company Behind NT Technology?** - **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology) - **Year Founded:** 2012 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @nt_programmatic (32 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ntprogrammatic/ (163 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 65% Small-Business, 35% Mid-Market #### What Are NT Technology's Pros and Cons? **Pros:** - Optimization Algorithms (3 reviews) - Optimization Efficiency (3 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) - Innovation (2 reviews) **Cons:** - Dashboard Issues (1 reviews) - Limited Features (1 reviews) - Limited Templates (1 reviews) - Poor Reporting (1 reviews) - Slow Reporting (1 reviews) ### What Do G2 Reviewers Say About NT Technology? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **algorithmic optimization** for driving high-quality traffic and maintaining competitiveness in market segments. - Users value the **exceptional optimization efficiency** of NT Technology, ensuring high-quality traffic and strong market performance. - Users value the **exceptional stability and support** of NT Technology for optimized, impactful campaigns in competitive markets. - Users appreciate the **intuitive platform** of NT Technology, making it easy to navigate and use effectively. - Users commend the **exceptional stability and algorithmic optimization** of NT Technology, enhancing high-quality traffic and campaign performance. **Cons:** - Users express a desire for more **real-time visualization features** in the dashboard, but issues are minimal. - Users desire a **broader library of automated templates** for streamlined reporting and improved data visualization. - Users desire a **broader library of templates** for easier automated reporting and enhanced data visualization. - Users desire a broader library of templates, highlighting the **poor reporting** capabilities that require manual customization. - Users note the **slow reporting** but appreciate the responsive team providing manual reports to mitigate the issue. #### What Are Recent G2 Reviews of NT Technology? **"[Smart Cross-Channel Advertising with Strong Brand Protection](https://www.g2.com/survey_responses/nt-technology-review-12952867)"** **Rating:** 5.0/5.0 stars *— Habeeb Efiamotu M.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867) --- **"[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)"** **Rating:** 5.0/5.0 stars *— Muhammed O.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12740869) --- ### 10. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate AdLib DSP?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind AdLib DSP?** - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** https://www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (27 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small-Business, 15% Mid-Market #### What Are AdLib DSP's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Campaign Management (6 reviews) - Customer Support (5 reviews) - Easy Setup (5 reviews) - Features (5 reviews) **Cons:** - Audience Targeting (2 reviews) - Difficult Usability (2 reviews) - Lack of Clarity (2 reviews) - Upload Issues (2 reviews) - Ad Issues (1 reviews) ### What Do G2 Reviewers Say About AdLib DSP? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AdLib DSP, enjoying its intuitive design and exceptional customer support. - Users highlight the **user-friendly dashboard** of AdLib DSP, simplifying campaign management and cross-checking targets efficiently. - Users highlight the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign experiences effectively. - Users love the **easy setup** of AdLib DSP, making campaign management seamless and efficient for everyone. - Users praise AdLib DSP for its **user-friendly features** , seamless integrations, and dedicated support tailored to their needs. **Cons:** - Users find the **complexity of audience targeting** challenging without sufficient guidance or knowledge-base support. - Users find the **difficult usability** of AdLib DSP frustrating, especially with clunky reporting and confusing audience building. - Users find the **lack of clarity** in audience segmentation and feature visibility challenging without additional support or resources. - Users face **upload issues** with assets and custom audience lists, complicating their experience with AdLib DSP. - Users face **lengthy ad approval processes** that can delay campaign launches and affect overall satisfaction with AdLib DSP. #### What Are Recent G2 Reviews of AdLib DSP? **"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"** **Rating:** 4.5/5.0 stars *— Jesse B.* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) --- **"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) --- #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### 11. [Vistar Media](https://www.g2.com/products/vistar-media/reviews) Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Vistar Media?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Vistar Media?** - **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media) - **Year Founded:** 2011 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/vistar-media (349 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 59% Small-Business, 24% Mid-Market #### What Are Vistar Media's Pros and Cons? **Pros:** - Customer Support (8 reviews) - Ease of Use (7 reviews) - Audience Targeting (3 reviews) - Easy Implementation (3 reviews) - Advertising Customization (2 reviews) **Cons:** - Complexity (2 reviews) - Lagging Performance (2 reviews) - Layout Issues (2 reviews) - Limited Creativity (2 reviews) - Rebooting Issues (2 reviews) ### What Do G2 Reviewers Say About Vistar Media? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **quick and helpful customer support** of Vistar Media, enhancing the overall experience and functionality. - Users appreciate the **ease of use** of Vistar Media, making programmatic DOOH buying seamless and efficient. - Users value **audience targeting** for its data-driven techniques, enhancing reach and effectiveness across various locations. - Users appreciate the **easy implementation** of Vistar Media, enjoying a user-friendly setup and excellent customer support. - Users appreciate the **advertising customization options** of Vistar Media, enabling targeted audience engagement across diverse locations. **Cons:** - Users express concerns about **complexity** in Vistar Media's planning tool, reporting ambiguities and delays in metrics and scheduling. - Users express frustration with the **lagging performance** of Vistar Media, impacting usability and real-time data updates. - Users find the **layout issues** in Vistar Media's dashboard detract from its usability and intuitiveness. - Users find Vistar Media has **limited creativity options** , lacking features for efficient management of multiple creatives and dynamic ads. - Users report frequent **rebooting issues** , as the planning tool resets with each view change, disrupting workflow. #### What Are Recent G2 Reviews of Vistar Media? **"[Smart and Data-Driven Ad Solutions from Vistar Media](https://www.g2.com/survey_responses/vistar-media-review-11791280)"** **Rating:** 4.0/5.0 stars *— Balaji H.* [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280) --- **"[Great tool for any company beginning with OOH for their clients and want top class assistance](https://www.g2.com/survey_responses/vistar-media-review-11796390)"** **Rating:** 4.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390) --- #### What Are G2 Users Discussing About Vistar Media? - [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for) ### 12. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 755 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll's **ease of use** welcoming, making campaign setup simple and accessible for all skill levels. - Users appreciate the **ease of managing cross-channel retargeting** with AdRoll, enhancing engagement and visibility for campaigns. - Users appreciate the **ease of campaign management** in AdRoll, benefiting from streamlined processes and user-friendly tools. - Users find the **easy setup** of AdRoll incredibly helpful for launching campaigns quickly and efficiently. - Users praise the **responsive customer support** of AdRoll, appreciating their helpfulness and commitment to smooth setups. **Cons:** - Users find AdRoll's **limited features** restrictive, lacking advanced customizations and control over ad placements. - Users find **campaign setup confusing** , and the lack of management tools contributes to a cluttered interface. - Users find **reporting limitations** in AdRoll frustrating due to inflexibility in custom report creation and high costs. - Users find AdRoll **expensive** , especially for smaller businesses, as costs can rapidly increase with scaling spend. - Users find the **reporting difficult to interpret** , requiring extensive digging for insights and lacking simplicity for quick reviews. #### What Are Recent G2 Reviews of AdRoll? **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 13. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Account Management (3 reviews) - Ease of Use (3 reviews) - Features (3 reviews) - Helpful (2 reviews) - Insights (2 reviews) **Cons:** - Poor Usability (3 reviews) - Complex User Interface (2 reviews) - Not User-Friendly (2 reviews) - Poor Reporting (2 reviews) - Reporting Issues (2 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding account management** of Basis, praising their proactive support and helpful interactions. - Users find Basis to have a **user-friendly interface** , making navigation and workflow automation seamless and efficient. - Users value the **exceptional customer support** and **wide range of features** that Basis offers for digital marketing. - Users find the **exceptional support** from Basis' account reps invaluable, enhancing their overall experience significantly. - Users value the **excellent reporting metrics** and the clear, practical UI of Basis for inventory management. **Cons:** - Users find the **poor usability** of Basis complicates order processing and reporting, hindering overall efficiency. - Users find the **complex user interface** of Basis outdated and not user-friendly, complicating tasks like report generation. - Users find Basis to be **not user-friendly** , noting complications in processing orders and overall system complexity. - Users find the **poor reporting** in Basis inconvenient, though improvements are in progress for better usability. - Users find the **reporting issues** in Basis inconvenient, though improvements are being actively implemented. #### What Are Recent G2 Reviews of Basis? **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- ### 14. [Opera Ads](https://www.g2.com/products/opera-ads/reviews) Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads. **Average Rating:** 4.0/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Opera Ads?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Opera Ads?** - **Seller:** [Opera](https://www.g2.com/sellers/opera) - **Year Founded:** 1995 - **HQ Location:** Oslo, Norway - **Twitter:** @opera (570,990 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7327/ (2,405 employees on LinkedIn®) - **Ownership:** Opera Limited (NASDAQ: OPRA) **Who Uses This Product?** - **Company Size:** 63% Small-Business, 25% Mid-Market #### What Are Opera Ads's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Audience Targeting (5 reviews) - Simple (5 reviews) - Audience Reach (4 reviews) - Setup Ease (4 reviews) **Cons:** - Limited Audience Reach (3 reviews) - Limited Reporting (3 reviews) - Poor Reporting (3 reviews) - Inaccurate Tracking (2 reviews) - Inefficient Targeting (2 reviews) ### What Do G2 Reviewers Say About Opera Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Opera Ads, noting its straightforward interface and effortless campaign setup. - Users appreciate the **effective audience targeting** of Opera Ads, enabling high-quality engagement and reliable campaign results. - Users appreciate the **ease of use** of Opera Ads, enabling quick setup and effective campaign results. - Users appreciate the **high audience reach** of Opera Ads, facilitating genuine engagement and effective ad performance. - Users appreciate the **setup ease** of Opera Ads, finding it straightforward and efficient for managing campaigns. **Cons:** - Users are concerned about the **limited audience reach** of Opera Ads, impacting campaign performance and conversion tracking. - Users find the **reporting features limited** , lacking detailed insights for better optimization and performance tracking. - Users find the **reporting capabilities lacking** , wishing for more detailed insights and deeper analytics for better optimization. - Users express frustration with **inaccurate tracking** in Opera Ads, complicating monitoring and optimization of campaign performance. - Users find **inefficient targeting** in Opera Ads, limiting optimization and detailed insights compared to larger ad platforms. #### What Are Recent G2 Reviews of Opera Ads? **"[Effortless Ad Management with Reliable Results](https://www.g2.com/survey_responses/opera-ads-review-11923033)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033) --- **"[Excellent 👍](https://www.g2.com/survey_responses/opera-ads-review-11780714)"** **Rating:** 4.5/5.0 stars *— Rahul S.* [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714) --- ### 15. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 16. [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences. Key Features and Functionality: - Premium Supply Access: Amazon DSP provides access to a wide range of premium, ad-supported content, including Amazon Originals on Prime Video, Amazon Freevee, Twitch livestreams, live sports events like Thursday Night Football, and Amazon.com. Additionally, it offers placements on Amazon Fresh kiosks and connected devices such as Fire TV, Kindle, and Alexa. Advertisers can also reach audiences through thousands of premium third-party sites and apps via Amazon Publisher Direct and leading third-party exchanges. - Unique Audience Insights: Utilizing Amazon's proprietary browsing, shopping, and streaming data, Amazon DSP enables advertisers to gain a deep understanding of their audience. This allows for precise targeting strategies that reach qualified users without relying on traditional ad identifiers. - AI-Powered Optimization: The platform employs advanced AI to automate tasks and optimize campaigns, ensuring maximum return on investment. By leveraging both first- and third-party insights, advertisers can target relevant audiences across Amazon and third-party platforms efficiently. - Interoperable Technology: Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Web Services, Amazon Marketing Cloud, and Amazon Publisher Cloud. This interoperability streamlines campaign management by reducing fragmentation in planning, buying, and measurement processes. Primary Value and Solutions for Users: Amazon DSP addresses the need for advertisers to reach and engage their target audiences effectively in a privacy-conscious digital landscape. By offering access to exclusive inventory and leveraging unique audience insights, the platform enables brands to deliver relevant and impactful ads at scale. The AI-driven optimization and seamless integration with other Amazon services provide advertisers with the tools to manage campaigns efficiently, measure performance accurately, and make data-driven decisions. Ultimately, Amazon DSP empowers advertisers to enhance brand visibility, drive customer engagement, and achieve their marketing objectives across multiple channels and devices. **Average Rating:** 4.2/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Amazon DSP?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.1/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Amazon DSP?** - **Seller:** [Amazon](https://www.g2.com/sellers/amazon) - **Year Founded:** 1994 - **HQ Location:** Seattle, WA - **Twitter:** @amazon (5,898,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®) - **Ownership:** AMZN **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 50% Mid-Market, 28% Small-Business #### What Are Amazon DSP's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Helpful (1 reviews) - Insights (1 reviews) - Interface Usability (1 reviews) - Reporting (1 reviews) **Cons:** - Dependency Issues (1 reviews) - Lack of Clarity (1 reviews) - Limited Creativity (1 reviews) - Slow Performance (1 reviews) - Software Performance (1 reviews) ### What Do G2 Reviewers Say About Amazon DSP? *AI-generated summary from verified user reviews* **Pros:** - Users find Amazon DSP to have a **friendly UI and easy setup** , enhancing their programmatic advertising experience. - Users find Amazon DSP **very helpful** for quick consumer outreach and appreciate its user-friendly platform and accessible metrics. - Users value the **rich insights and reporting** that enhance their advertising strategies and decision-making. - Users appreciate the **friendly interface usability** of Amazon DSP, finding metrics easy to locate and access. - Users value the **intuitive reporting metrics** in Amazon DSP, enabling quick access to performance insights and results. **Cons:** - Users face **dependency issues** with Amazon DSP, relying heavily on support for function and transparency challenges. - Users express concerns over the **lack of clarity** in Amazon DSP, feeling restricted and overly dependent on support. - Users express concern over the **limited creativity** with Amazon DSP, feeling restricted in their advertising formats. - Users find Amazon DSP to have **slow performance** , resulting in laggy experiences and poor campaign results. - Users experience **slow updates and glitches** on Amazon DSP, leading to delays in ad uploading and interface changes. #### What Are Recent G2 Reviews of Amazon DSP? **"[Great DSP, especially if your company sells products at Amazon.com](https://www.g2.com/survey_responses/amazon-dsp-review-9895830)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/amazon-dsp-review-9895830) --- **"[Efficient and Scalable Programmatic Advertising via Amazon DSP](https://www.g2.com/survey_responses/amazon-dsp-review-11688596)"** **Rating:** 4.0/5.0 stars *— Velmurugan P.* [Read full review](https://www.g2.com/survey_responses/amazon-dsp-review-11688596) --- #### What Are G2 Users Discussing About Amazon DSP? - [How does demand side platform work?](https://www.g2.com/discussions/amazon-dsp-how-does-demand-side-platform-work) - [How does demand side platform work?](https://www.g2.com/discussions/how-does-demand-side-platform-work) - [What's new with Amazon DSP?](https://www.g2.com/discussions/what-s-new-with-amazon-dsp) - [What is the Amazon DSP console?](https://www.g2.com/discussions/what-is-the-amazon-dsp-console) - [How does Amazon's DSP work?](https://www.g2.com/discussions/how-does-amazon-s-dsp-work) ### 17. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,943 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (992 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Features (166 reviews) - Intent Data (159 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (72 reviews) - Complexity (63 reviews) - Learning Difficulty (61 reviews) - Difficult Learning (60 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Demandbase One, streamlining the creation of targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, facilitating targeted marketing strategies and effective prospect engagement. - Users value the **variety of powerful tools** in Demandbase One, enhancing account targeting and marketing analytics effectively. - Users value the **unified data integration** in Demandbase One, enhancing account targeting and overall marketing effectiveness. - Users value the **insightful intent data** from Demandbase One, streamlining target identification and enhancing decision-making efficiency. **Cons:** - Users find that the **learning curve** for Demandbase One can be overwhelming, requiring time and dedicated support to master. - Users find the **steep learning curve** of Demandbase One challenging, requiring dedicated support for effective use of features. - Users find the **learning curve steep** for Demandbase One, especially for newcomers without dedicated support. - Users find Demandbase One has a **learning difficulty** , particularly for those without technical skills during setup and integration. - Users find Demandbase One to have a **difficult learning curve** , especially for those lacking technical skills. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 18. [Eskimi DSP](https://www.g2.com/products/eskimi/reviews) Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice. **Average Rating:** 4.8/5.0 **Total Reviews:** 101 **How Do G2 Users Rate Eskimi DSP?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.1/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Eskimi DSP?** - **Seller:** [Eskimi](https://www.g2.com/sellers/eskimi) - **Year Founded:** 2006 - **HQ Location:** Vilnius, LT - **Twitter:** @eskimidsp (421 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/eskimi/ (213 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 62% Small-Business, 24% Mid-Market #### What Are Recent G2 Reviews of Eskimi DSP? **"[Eskimi provides us smart solution and they are very helpful.](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777)"** **Rating:** 5.0/5.0 stars *— Sadia R.* [Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777) --- **"[Eskimi does an excellent job starting from pre-campaign insights, launching, optimization reporting.](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509)"** **Rating:** 4.0/5.0 stars *— Abdullah Al Nahian A.* [Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509) --- #### What Are G2 Users Discussing About Eskimi DSP? - [What is Eskimi used for?](https://www.g2.com/discussions/what-is-eskimi-used-for) ### 19. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 0.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 20. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews) Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 **How Do G2 Users Rate BidTheatre?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind BidTheatre?** - **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre) - **Year Founded:** 2012 - **HQ Location:** Stockholm - **Twitter:** @BidTheatre (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 8% Enterprise #### What Are BidTheatre's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) ### What Do G2 Reviewers Say About BidTheatre? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient audience targeting** of BidTheatre, simplifying the setup and improving campaign effectiveness. - Users appreciate the **easy and intuitive interface** of BidTheatre, which enhances setup efficiency and audience targeting. - Users value the **easy setup** of BidTheatre, facilitating a more efficient experience and audience targeting. - Users praise the **intuitive interface** of BidTheatre, enhancing setup efficiency and audience targeting ease. - Users value the **navigation ease** of BidTheatre, making setup and audience targeting significantly more efficient. #### What Are Recent G2 Reviews of BidTheatre? **"[Simple UI and Responsive Support That Solves Problems](https://www.g2.com/survey_responses/bidtheatre-review-12593094)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094) --- **"[Great interface and support](https://www.g2.com/survey_responses/bidtheatre-review-10943145)"** **Rating:** 5.0/5.0 stars *— Michelle L.* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145) --- #### What Are G2 Users Discussing About BidTheatre? - [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for) ### 21. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.9/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 6.9/10 (Category avg: 8.1/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign category options** in MediaMath, complemented by excellent customer support. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users value the **transparency and control over spending** offered by MediaMath, enhancing their budget management experience. - Users value the **unique campaign categories** offered by MediaMath, complemented by excellent customer support. - Users value the **unique campaign options** offered by MediaMath, complemented by excellent customer support. **Cons:** - Users find the **complexity of the UI and setup** challenging, hindering navigation and overall user experience. - Users find the **initial setup complex** and time-consuming, leading to a frustrating experience with navigation and reporting. - Users find the **complex user interface** outdated and hard to navigate, leading to frustration during setup and use. - Users find the **dashboard issues** challenging due to an outdated UI and slow reporting updates, complicating navigation. - Users find the **difficult navigation** in MediaMath frustrating due to outdated UI and complicated menus. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 22. [Gold Lasso](https://www.g2.com/products/gold-lasso/reviews) Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Gold Lasso?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Gold Lasso?** - **Seller:** [Gold Lasso](https://www.g2.com/sellers/gold-lasso) - **Year Founded:** 2002 - **HQ Location:** Gaithersburg, MD - **Twitter:** @GoldLasso (1,560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/143873/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 38% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Gold Lasso? **"[Great online tool for my marketing automation](https://www.g2.com/survey_responses/gold-lasso-review-26272)"** **Rating:** 5.0/5.0 stars *— Jim F.* [Read full review](https://www.g2.com/survey_responses/gold-lasso-review-26272) --- **"[Feature-rich Product that Yields Results](https://www.g2.com/survey_responses/gold-lasso-review-28560)"** **Rating:** 5.0/5.0 stars *— Rick K.* [Read full review](https://www.g2.com/survey_responses/gold-lasso-review-28560) --- #### What Are G2 Users Discussing About Gold Lasso? - [What is Gold Lasso used for?](https://www.g2.com/discussions/what-is-gold-lasso-used-for) ### 23. [Teikametrics](https://www.g2.com/products/teikametrics/reviews) Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. **Average Rating:** 4.5/5.0 **Total Reviews:** 123 **How Do G2 Users Rate Teikametrics?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Teikametrics?** - **Seller:** [Teikametrics](https://www.g2.com/sellers/teikametrics) - **Company Website:** https://www.teikametrics.com - **Year Founded:** 2015 - **HQ Location:** Boston, MA - **Twitter:** @Teikametrics (2,173 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2640556/ (185 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 75% Small-Business, 19% Mid-Market #### What Are Teikametrics's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Campaign Management (8 reviews) - AI Integration (7 reviews) - Automation (7 reviews) - Customer Support (7 reviews) **Cons:** - Expensive (3 reviews) - Data Inaccuracy (2 reviews) - Data Management (2 reviews) - Difficult Learning (2 reviews) - Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Teikametrics? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Teikametrics, praising its intuitive interface and seamless integration capabilities. - Users appreciate the **effective campaign management** of Teikametrics, noting significant improvements in ad performance and efficiency. - Users praise the **cutting-edge AI tools** in Teikametrics for maximizing bidding efficiency and boosting ROI. - Users praise the **automation capabilities** of Teikametrics for enhancing efficiency and allowing focus on strategic growth. - Users commend the **excellent customer support** of Teikametrics, enhancing their experience with responsive assistance for any issues. **Cons:** - Users find Teikametrics' pricing to be **expensive** , with some issues reported regarding their new billing systems. - Users experience **data inaccuracy** due to delays, limited access to reports, and lost metrics over time. - Users experience a **2-day data delay** and lack of access to important DSP reports, hindering effective data management. - Users find the **difficult learning** curve challenging with Teikametrics, but support assists in the transition. - Users note a challenging **learning curve** with Teikametrics, requiring patience and experimentation for optimal results. #### What Are Recent G2 Reviews of Teikametrics? **"[Teikametrics: Powerful AI + Top-Tier Expertise That Scales Our eCommerce Strategy](https://www.g2.com/survey_responses/teikametrics-review-12662780)"** **Rating:** 5.0/5.0 stars *— Brian T.* [Read full review](https://www.g2.com/survey_responses/teikametrics-review-12662780) --- **"[Helps me manage Amazon PPC without daily micromanagement](https://www.g2.com/survey_responses/teikametrics-review-12353494)"** **Rating:** 5.0/5.0 stars *— Arpit G.* [Read full review](https://www.g2.com/survey_responses/teikametrics-review-12353494) --- #### What Are G2 Users Discussing About Teikametrics? - [What is Teikametrics used for?](https://www.g2.com/discussions/what-is-teikametrics-used-for) - 1 comment ### 24. [Pontiac Intelligence](https://www.g2.com/products/pontiac-intelligence/reviews) Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’. Each tool we launch is amongst the most comprehensive available from any DSP, including ones with very high minimums. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Pontiac Intelligence?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Pontiac Intelligence?** - **Seller:** [Pontiac Intelligence](https://www.g2.com/sellers/pontiac-intelligence) - **Year Founded:** 2015 - **HQ Location:** Ridgewood, New Jersey - **LinkedIn® Page:** https://www.linkedin.com/company/25061910 (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 94% Small-Business, 6% Mid-Market #### What Are Pontiac Intelligence's Pros and Cons? **Pros:** - Audience Targeting (2 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Lead Generation (1 reviews) - Omni-Channel Marketing (1 reviews) **Cons:** - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Pontiac Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **precise audience targeting** of Pontiac Intelligence, enabling effective multi-channel programmatic campaigns. - Users appreciate the **responsive customer support** of Pontiac Intelligence, enhancing their overall experience with the platform. - Users commend the **ease of use** in Pontiac Intelligence, enabling efficient programmatic campaign management effortlessly. - Users value the **seamless lead generation** capabilities of Pontiac Intelligence, appreciating its ease and flexibility in campaigns. - Users value the **omni-channel marketing approach** of Pontiac Intelligence, enabling precise audience targeting across multiple platforms. **Cons:** - Users are frustrated with the **delay issues** in Pontiac Intelligence, wishing for real-time analytics improvements. #### What Are Recent G2 Reviews of Pontiac Intelligence? **"[Exceptional Programmatic Ad Platform for Streamlined Advertising Campaigns](https://www.g2.com/survey_responses/pontiac-intelligence-review-8406698)"** **Rating:** 5.0/5.0 stars *— Steve P.* [Read full review](https://www.g2.com/survey_responses/pontiac-intelligence-review-8406698) --- **"[Amazing Support](https://www.g2.com/survey_responses/pontiac-intelligence-review-8551692)"** **Rating:** 5.0/5.0 stars *— Greg J.* [Read full review](https://www.g2.com/survey_responses/pontiac-intelligence-review-8551692) --- #### What Are G2 Users Discussing About Pontiac Intelligence? - [What is Pontiac Intelligence used for?](https://www.g2.com/discussions/what-is-pontiac-intelligence-used-for) ### 25. [Epom White Label DSP](https://www.g2.com/products/epom-white-label-dsp/reviews) Epom DSP is a highly-customizable ad-buying solution that has proven itself in recent years. From format previews to bid floor visibility this platform has everything for the best ad performance. **Average Rating:** 4.8/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Epom White Label DSP?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Epom White Label DSP?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (115 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Epom White Label DSP's Pros and Cons? **Pros:** - Advertising Management (2 reviews) - Ease of Use (2 reviews) - Analytics Insights (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) **Cons:** - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Epom White Label DSP? *AI-generated summary from verified user reviews* **Pros:** - Users benefit from **streamlined advertising management** with Epom DSP, optimizing traffic sources and enhancing overall campaign performance. - Users find Epom White Label DSP incredibly **easy to use** , enhancing campaign management and improving overall advertising efficiency. - Users value the **real-time analytics insights** of Epom DSP, optimizing bidding strategies for better ad performance. - Users benefit from **effective audience targeting** with Epom White Label DSP, enhancing ad performance and engagement significantly. - Users value the **seamless campaign management** of Epom White Label DSP, enhancing targeting and boosting advertising performance effectively. **Cons:** - Users note a **learning curve** for team members new to programmatic advertising, affecting ease of use. #### What Are Recent G2 Reviews of Epom White Label DSP? **"[DSP with lots of features for running advanced targeting campaigns](https://www.g2.com/survey_responses/epom-white-label-dsp-review-9669755)"** **Rating:** 5.0/5.0 stars *— Anna K.* [Read full review](https://www.g2.com/survey_responses/epom-white-label-dsp-review-9669755) --- **"[Streamlining ads and maximizing ROI](https://www.g2.com/survey_responses/epom-white-label-dsp-review-10415785)"** **Rating:** 5.0/5.0 stars *— Taras T.* [Read full review](https://www.g2.com/survey_responses/epom-white-label-dsp-review-10415785) --- #### What Are G2 Users Discussing About Epom White Label DSP? - [What is Epom White Label DSP used for?](https://www.g2.com/discussions/what-is-epom-white-label-dsp-used-for) ## What Is Demand Side Platform (DSP)? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Demand Side Platform (DSP)? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) - [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) --- ## How Do You Choose the Right Demand Side Platform (DSP)? ### What You Should Know About Demand Side Platforms ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.