Best Demand Side Platform (DSP)

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 196

Category Stats (Oct 2026)

  • Average Rating: 4.26/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AdLib DSP (+0.94%) - Among all products in this category, AdLib DSP recorded the largest rating increase compared to last month

Last updated: October 24, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,100+ Authentic Reviews
  • 196+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, NT Technology, Simpli.fi, Viant Technology, and AdRoll ABM (Formerly RollWorks).

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=nt-technology&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&segment=all)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 898

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.4/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.2/10 (Category avg: 8.1/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • Twitter: @StackAdapt
    2,579 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 32% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of StackAdapt, appreciating its user-friendly interface and efficient campaign setup.
  • Users praise StackAdapt for its superior customer support, receiving proactive assistance that enhances their advertising strategies.
  • Users commend StackAdapt's exceptionally helpful team for providing strategic insights and fast support, enhancing campaign management.
  • Users value StackAdapt for its excellent customer service and helpful support team, enhancing their advertising experience significantly.
  • Users value the user-friendly interface and robust features of StackAdapt for managing ad campaigns effectively.
Cons
  • Users note reporting limitations in StackAdapt, finding it complex and time-consuming to organize necessary data.
  • Users find reporting issues complicate data organization and rely on support for custom pulls, hindering efficiency.
  • Users find the budget management process complicated with transparency issues and restrictions on credit card billing limits.
  • Users find limited reporting capabilities make data organization more complex and time-consuming than expected.
  • Users find the reporting functionality complex, often needing custom support pulls to access organized data efficiently.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 184

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • Twitter: @TheTradeDesk
    20,680 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk's advanced targeting options and transparency, enhancing campaign performance and efficiency.
  • Users find The Trade Desk remarkably easy to use, allowing for quick and intuitive campaign setup and management.
  • Users value the advanced audience targeting of The Trade Desk, enhancing their campaigns with diverse and complex options.
  • Users appreciate The Trade Desk's advanced targeting options, enabling precise audience engagement and optimized campaign performance.
  • Users appreciate the effective campaign management features of The Trade Desk, enabling optimized and user-friendly digital ad campaigns.
Cons
  • Users face a steep learning curve with The Trade Desk, particularly challenging for newcomers to navigate effectively.
  • Users find the expensive minimum spend and complexity a barrier for smaller campaigns and new team members.
  • Users often face a steep learning curve with The Trade Desk, making it challenging for new users to adapt.
  • Users note the complex setup and steep learning curve that hinder accessibility for smaller campaigns and new users.
  • Users find the difficult setup of The Trade Desk challenging, particularly for new users and smaller teams.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users appreciate the ease of use in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
  • Users appreciate the user-friendly interface of the Quantcast Platform, enabling quick setup and easy campaign management.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
Cons
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

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illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Average Rating: 4.3/5.0

Total Reviews: 156

How Do G2 Users Rate illumin?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.6/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind illumin?

  • Seller: illumin
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Toronto, CA
  • Twitter: @AcuityAds
    174 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 58% Small, 28% Medium

What Do G2 Reviewers Say About illumin?

AI-generated summary from verified user reviews

Pros
  • Users find Illumin's platform to be incredibly user-friendly, making it easy to manage campaigns independently and effectively.
  • Users appreciate the precision and efficiency of illumin for optimizing campaigns and facilitating real-time analysis.
  • Users highlight the precision and efficiency of illumin's campaign management, enhancing their marketing strategies effectively.
  • Users commend the exceptional customer support from illumin, highlighting their proactive and responsive assistance throughout the partnership.
  • Users value the team's helpfulness, as support is consistently excellent throughout all stages of their experience.
Cons
  • Users experience poor reporting flexibility, often needing to export data for more detailed analysis and insights.
  • Users find the steep learning curve challenging, making it hard to feel comfortable with illumin quickly.
  • Users express concerns over limited reporting features, finding them hard to digest and somewhat fragmented.
  • Users find reporting limitations in Illumin, especially lacking flexibility and necessary filters for deeper analysis.
  • Users find reporting limitations frustrating, as they desire more customization and straightforward data access within Illumin.

What Are Recent G2 Reviews of illumin?

NT Technology

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

Average Rating: 4.8/5.0

Total Reviews: 21

How Do G2 Users Rate NT Technology?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.8/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.8/10 (Category avg: 8.1/10)

Who Is the Company Behind NT Technology?

  • Seller: NT Technology
  • Year Founded: 2012
  • HQ Location: Vilnius, Lithuania
  • Twitter: @nt_programmatic
    32 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    162 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 61% Small, 39% Medium

What Do G2 Reviewers Say About NT Technology?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional algorithmic optimization of NT Technology, ensuring high-quality traffic and competitive market advantage.
  • Users value the algorithmic optimization of NT Technology for delivering high-quality traffic and maintaining market competitiveness.
  • Users commend the exceptional support and analytics from NT Technology, enhancing campaign performance and insights.
  • Users value the intuitive platform of NT Technology, appreciating its ease of use and exceptional support team.
  • Users value the exceptional innovation of NT Technology, enhancing stability and optimizing performance across various formats.
Cons
  • Users desire more real-time visualization features on the dashboard for improved reporting and user experience.
  • Users desire a broader library of reporting templates to enhance data visualization and reduce manual efforts.
  • Users desire a broader selection of limited templates to enhance automated reporting and streamline data visualization.
  • Users desire a wider range of automated reporting templates to enhance data visualization without manual intervention.
  • Users note the slow reporting but appreciate the team’s responsiveness and willingness to provide manual reports when needed.

What Are Recent G2 Reviews of NT Technology?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • Twitter: @simpli_fi
    1,808 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users commend the accessible and helpful customer support of Simpli.fi, enhancing their overall experience and campaign success.
  • Users find Simpli.fi's platform incredibly easy to use, with helpful support enhancing their overall campaign management experience.
  • Users find Simpli.fi's supportive team highly accessible and helpful, enhancing their overall marketing experience significantly.
  • Users value the exceptionally helpful team of Simpli.fi, ensuring support and assistance throughout their campaigns.
  • Users value Simpli.fi's hyperlocal targeting capabilities, enhancing precision for franchise and multilocation client campaigns.
Cons
  • Users find Simpli.fi's pricing to be expensive and lacking clarity, making budgeting and planning more difficult.
  • Users dislike the extra fees and lack of pricing transparency, leading to unexpected charges and confusion.
  • Users express frustration over the lack of clarity in onboarding and pricing, impacting trust and overall experience.
  • Users express frustration with ad management issues, citing confusing onboarding and lack of transparency in pricing and reporting.
  • Users find the onboarding process overly complex, leading to confusion and a challenging learning curve for new users.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.4/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • Twitter: @viant_tech
    2,996 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Viant Technology, which enhances their overall experience.
  • Users find Viant Technology's platform to have exceptional ease of use, facilitating effortless campaign management and support.
  • Users commend the easy setup of Viant Technology, enabling quick campaign launches and effortless adjustments.
  • Users find Viant Technology’s platform offers setup ease, allowing quick campaign launches and adjustments with excellent support.
  • Users appreciate the quick and helpful support team at Viant Technology, enhancing their overall experience with the platform.
Cons
  • Users find the limited reporting options frustrating, making navigation and data access unnecessarily complicated.
  • Users find reporting limitations frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately.
  • Users find the complex reporting challenging, hindering their ability to easily access campaign metrics and insights.
  • Users face editing difficulties, finding bulk changes tedious and advanced features challenging to navigate effectively.
  • Users struggle with a steep learning curve in navigating Viant Technology's complex interface and advanced features.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 657

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.2/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 783

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.7/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 57% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll's platform to be easy to use, making campaign setup accessible for beginners and experts alike.
  • Users appreciate the ease of cross-channel retargeting with AdRoll, enhancing engagement and simplifying campaign management.
  • Users value the ease of campaign management with AdRoll, praising its user-friendly platform and effective integrations.
  • Users appreciate the easy setup of AdRoll, allowing quick campaign creation and efficient brand visibility.
  • Users commend the responsive customer support team, always ready to assist with resolutions and enhance user experience.
Cons
  • Users find AdRoll has limited features, especially in video integration and support for various advertising platforms.
  • Users find campaign setup confusing and navigation cluttered due to limited management tools and broad targeting options.
  • Users find the reporting limitations of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics.
  • Users find AdRoll expensive due to costs associated with frequent campaign edits and unclear reporting.
  • Users find the difficult reporting on conversions and brand awareness metrics frustrating and in need of improvement.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.2/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the integrated management of marketing tools within Google Marketing Platform, streamlining campaign tracking and performance analysis.
  • Users appreciate the unified campaign management of Google Marketing Platform, enabling smarter decisions and performance tracking in one place.
  • Users appreciate the ease of use of Google Marketing Platform, streamlining data and campaign management in one place.
  • Users value the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter decision-making.
  • Users appreciate the comprehensive performance tracking of Google Marketing Platform, enabling smarter marketing decisions through unified data.
Cons
  • Users find the complexity of the interface daunting, especially for beginners unfamiliar with marketing tools.
  • Users find the learning curve challenging, especially for beginners, making initial setup and navigation overwhelming.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for those new to analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the cost of Google Marketing Platform to be high, especially for smaller businesses with limited technical support.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

Vistar Media

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.

Average Rating: 4.5/5.0

Total Reviews: 17

How Do G2 Users Rate Vistar Media?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.6/10)
  • Performance and Reliability: 9.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Vistar Media?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 59% Small, 24% Medium

What Do G2 Reviewers Say About Vistar Media?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Vistar Media, highlighting its intuitive interface and strong customer support.
  • Users appreciate the extensive audience targeting capabilities of Vistar Media, enhancing marketing effectiveness through data-driven strategies.
  • Users praise the exceptional customer support of Vistar Media, ensuring seamless service and quick problem resolution.
  • Users value the flexibility of advertising customization with Vistar Media, enhancing targeted outreach and effectiveness.
  • Users appreciate the easy implementation of Vistar Media, noting its user-friendly interface and helpful customer support.
Cons
  • Users experience lagging performance, particularly with the interface and delayed data updates impacting real-time optimization.
  • Users note layout issues with Vistar Media's dashboard, indicating a need for a more intuitive and responsive design.
  • Users find Vistar Media has limited creativity options, hindering their ability to efficiently manage multiple creatives.
  • Users face challenges with ad restrictions, often needing external solutions for dynamic ad creation that aren't built-in.
  • Users find that the app functionality lacks flexibility, particularly in managing creative weights efficiently.

What Are Recent G2 Reviews of Vistar Media?

What Are G2 Users Discussing About Vistar Media?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 266

How Do G2 Users Rate Basis?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.6/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • Twitter: @basisglobaltech
    4,732 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional account management at Basis, highlighting the proactive support and effective collaboration with their team.
  • Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
  • Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
  • Users find the helpful account reps of Basis invaluable, enhancing their overall experience and support interactions.
  • Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
Cons
  • Users find Basis to have poor usability, citing complications in processing orders and a lack of user-friendliness.
  • Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
  • Users find Basis to be not user-friendly, citing complications in processing orders and overall navigation.
  • Users find the poor reporting feature inconvenient, though improvements are being addressed by the developers.
  • Users find the reporting issues inconvenient, though improvements are underway to enhance the experience.

What Are Recent G2 Reviews of Basis?

AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

Average Rating: 4.7/5.0

Total Reviews: 84

How Do G2 Users Rate AdLib DSP?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind AdLib DSP?

  • Seller: AdLib Media Group
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About AdLib DSP?

AI-generated summary from verified user reviews

Pros
  • Users praise AdLib DSP for its ease of use, highlighting the team's responsiveness and helpful support in customizations.
  • Users value the intuitive campaign management features of AdLib, facilitating effortless execution across multiple DSPs.
  • Users value the outstanding customer support from AdLib DSP, noting its attentiveness and helpful guidance for campaigns.
  • Users value the easy setup of AdLib DSP, enabling effortless management of ad campaigns for all skill levels.
  • Users commend the user-friendly features of AdLib DSP, highlighting its ease of use and flexibility in customization.
Cons
  • Users find the lack of guidance on audience segmentation challenging, especially for those new to the platform.
  • Users find the difficult usability of AdLib DSP frustrating, particularly with clunky reporting and audience building challenges.
  • Users find a lack of clarity in audience segmentation and feature visibility, complicating effective utilization of AdLib DSP.
  • Users experience upload issues with asset bulk uploads and custom audience lists, leading to challenges in functionality.
  • Users experience approval process delays for creative content, affecting their timelines and expectations with AdLib DSP.

What Are Recent G2 Reviews of AdLib DSP?

What Are G2 Users Discussing About AdLib DSP?

Eskimi DSP

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice.

Average Rating: 4.8/5.0

Total Reviews: 101

How Do G2 Users Rate Eskimi DSP?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.1/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Eskimi DSP?

  • Seller: Eskimi
  • Year Founded: 2006
  • HQ Location: Vilnius, LT
  • Twitter: @eskimidsp
    421 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    214 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Food & Beverages
  • Company Size: 62% Small, 24% Medium

What Are Recent G2 Reviews of Eskimi DSP?

What Are G2 Users Discussing About Eskimi DSP?

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.

Average Rating: 4.0/5.0

Total Reviews: 16

How Do G2 Users Rate Opera Ads?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Opera Ads?

  • Seller: Opera
  • Year Founded: 1995
  • HQ Location: Oslo, Norway
  • Twitter: @opera
    570,990 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,453 employees on LinkedIn®
  • Ownership: Opera Limited (NASDAQ: OPRA)

Who Uses This Product?

  • Company Size: 63% Small, 25% Medium

What Do G2 Reviewers Say About Opera Ads?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Opera Ads, enabling quick setup and effective results with minimal complications.
  • Users appreciate the effective audience targeting of Opera Ads, enabling straightforward campaigns with genuine engagement and results.
  • Users appreciate how easy and straightforward Opera Ads is, allowing for quick setup and effective campaign management.
  • Users value the wide audience reach of Opera Ads, appreciating the ease of targeting engaged users effectively.
  • Users appreciate the setup ease of Opera Ads, finding it simple to launch and manage effective campaigns.
Cons
  • Users feel the limited audience reach of Opera Ads hinders campaign effectiveness and tracking capabilities.
  • Users find the limited reporting in Opera Ads hinders detailed insights into audience behavior and campaign performance.
  • Users find the reporting in Opera Ads lacking, desiring more detailed insights into performance and user behavior.
  • Users find the inaccurate tracking of Opera Ads frustrating, complicating campaign performance monitoring and optimization.
  • Users find inefficient targeting in Opera Ads limits optimization and affects reporting and user tracking capabilities.

What Are Recent G2 Reviews of Opera Ads?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 16, 2026