Cresta
Cresta is an AI-native contact center platform that combines the best of AI and human intelligence to turn every customer conversation into a competitive advantage. Our unified platform powers both human and AI agents across voice and digital channels, helping enterprises discover customer insights and behavioral best practices, automate high-volume conversations and inefficient workflows, and empower every team member to work smarter and faster. Built for large, complex enterprises, Cresta unifies real-time guidance, analytics, and automation so leaders can see exactly what is happening in their contact centers and take action with confidence. Teams use Cresta to uncover what top performers do differently, standardize those behaviors across the organization, and continuously improve experiences without adding manual overhead. From accelerating onboarding and reducing average handle time to improving compliance and consistency, Cresta helps transform the contact center from a cost center into a strategic growth engine. With solutions spanning real-time agent assistance, quality management and coaching, conversation intelligence, and omnichannel AI Agents, Cresta helps enterprises save time and money, differentiate the customer experience, and accelerate revenue growth across the entire customer lifecycle. Cresta powers the world's leading customer experiences for brands like United Airlines, NRG, and Cox Communications. Born out of the Stanford AI Lab and led by executives from Google Contact Center AI, Vertex AI, and OpenAI, Cresta is backed by leading investors including Andreessen Horowitz, Sequoia, and Greylock.
Average Rating: 4.3/5.0
Total Reviews: 46
How Do G2 Users Rate Cresta?
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.5/10)
- Artificial Intelligence: 7.5/10 (Category avg: 8.6/10)
- Customer Scoring: 6.7/10 (Category avg: 8.5/10)
- AI Text Summarization: 10.0/10 (Category avg: 8.7/10)
Who Is the Company Behind Cresta?
- Seller: Cresta
- Year Founded: 2017
- HQ Location: San Francisco, CA
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Twitter: @cresta
1,406 Twitter followers -
LinkedIn® Page: www.linkedin.com
775 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Hospitality, Leisure, Travel & Tourism
- Company Size: 43% Medium, 43% Large
What Do G2 Reviewers Say About Cresta?
AI-generated summary from verified user reviews
Pros
- Users value the call recording feature for providing real-time insights and enhancing productivity through immediate coaching.
- Users value the ease of use of Cresta, as it simplifies real-time coaching and enhances productivity seamlessly.
- Users praise Cresta for its AI analytical ability, enhancing productivity through real-time coaching and insightful analysis.
- Users value the accuracy of Cresta, which effectively analyzes calls and provides insightful feedback.
- Users praise the AI analytical ability of Cresta, finding it easy to derive insights from telephone calls.
Cons
- Users note the AI inaccuracy in Cresta's understanding, leading to irrelevant questions and answers during calls.
- Users face a poor understanding from Cresta's model, making it hard to address caller's intents effectively.
- Users experience an unclear understanding of caller intent with Cresta, leading to irrelevant question and answer identification.
- Users face accuracy issues with Cresta, as it often misinterprets caller intent and provides irrelevant responses.
- Users express concerns about AI dependency, noting it requires significant patience and understanding to utilize effectively.
What Are Recent G2 Reviews of Cresta?
"Exceptional Product, Even Better People at Cresta"
Rating: 5.0/5.0 stars
— Michael F.
"Powerful Call Insights and Reporting with a Fantastic, Responsive Cresta Team"
Rating: 5.0/5.0 stars
— Verified User in Hospitality

