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Observe.AI Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Observe.AI to be user-friendly, streamlining monitoring and reporting processes with efficient customer support. (26 mentions)
Users value the user-friendly evaluation features of Observe.AI, enhancing call assessments and improving coaching sessions. (20 mentions)
Users appreciate the efficiency of Observe.AI, which enhances monitoring and reporting for improved performance tracking. (17 mentions)
Users value the accuracy of Observe.AI in analyzing and transcribing 100% of customer interactions for improved insights. (16 mentions)
Users value the coaching feature for its ability to streamline evaluations and enhance agent development effectively. (15 mentions)
Users value the exceptional customer support from Observe.AI, enhancing productivity and ensuring effective agent development. (10 mentions)
Users value the advanced analytics capabilities of Observe.AI, enhancing business development and providing deeper insights. (8 mentions)
Users highlight accuracy issues with Observe.AI, noting frequent transcription errors and poor performance compared to human QA teams. (16 mentions)
Users criticize the inaccuracy of Observe.AI's transcriptions, citing numerous issues and dissatisfaction with overall performance. (15 mentions)
Users report inaccurate data analysis from Observe.AI, leading to confusion and distrust in operational teams. (14 mentions)
Users are disappointed by the lack of essential features in Observe.AI, hindering their overall experience. (10 mentions)
Users experience call issues with Observe.AI, including inaccurate minutes and problematic keyword matching, leading to frustration. (8 mentions)
Users find Observe.AI to be expensive, especially considering the limitations in features and functionality for diverse needs. (3 mentions)

Top Pros or Advantages of Observe.AI

1. Ease of Use
Users find Observe.AI to be user-friendly, streamlining monitoring and reporting processes with efficient customer support.
See 26 mentions

See Related User Reviews

IE

Ifeoma E.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Analytics and Global Reach, But Complex Setup Requires Careful Management"

What do you like about Observe.AI?

Observe.AI has an impressive customer interactions analytical capabilities, which gives us 100% visibility on efficiency and reliability. The progra

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"User Friendly Tool"

What do you like about Observe.AI?

I like Observe AI because it helps our team in monitoring the improvement of the program especially the reporting tab, we can easily track the daily s

2. Helpful
Users value the user-friendly evaluation features of Observe.AI, enhancing call assessments and improving coaching sessions.
See 20 mentions

See Related User Reviews

AR

Asim R.

Mid-Market (51-1000 emp.)

5.0/5

"OAI BEST Intelligence. Best tool to Pin point your areas of Improvement"

What do you like about Observe.AI?

In OAI under the Section Score Card, it breaks down all the aspects of a call into catagories that you can select from. you select an area where y

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Observe.AI: Comprehensive Interaction Analysis with Room for QA Improvement"

What do you like about Observe.AI?

Observe.AI is a brilliant approach that analyzes 100 percent of all the interactions that a company have and transcribe any content for easy visibilit

3. Efficiency
Users appreciate the efficiency of Observe.AI, which enhances monitoring and reporting for improved performance tracking.
See 17 mentions

See Related User Reviews

IE

Ifeoma E.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Analytics and Global Reach, But Complex Setup Requires Careful Management"

What do you like about Observe.AI?

Observe.AI has an impressive customer interactions analytical capabilities, which gives us 100% visibility on efficiency and reliability. The progra

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"User Friendly Tool"

What do you like about Observe.AI?

I like Observe AI because it helps our team in monitoring the improvement of the program especially the reporting tab, we can easily track the daily s

4. Accuracy
Users value the accuracy of Observe.AI in analyzing and transcribing 100% of customer interactions for improved insights.
See 16 mentions

See Related User Reviews

IE

Ifeoma E.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Analytics and Global Reach, But Complex Setup Requires Careful Management"

What do you like about Observe.AI?

Observe.AI has an impressive customer interactions analytical capabilities, which gives us 100% visibility on efficiency and reliability. The progra

Jose Cyprus  O.
JO

Jose Cyprus O.

Mid-Market (51-1000 emp.)

4.5/5

"My Obseve AI Experience"

What do you like about Observe.AI?

The ability to transcribe conversations reduces the amount of workload an evaluator does in completing an assessment as keywords that can serve as int

5. Coaching
Users value the coaching feature for its ability to streamline evaluations and enhance agent development effectively.
See 15 mentions

See Related User Reviews

AR

Asim R.

Mid-Market (51-1000 emp.)

5.0/5

"OAI BEST Intelligence. Best tool to Pin point your areas of Improvement"

What do you like about Observe.AI?

In OAI under the Section Score Card, it breaks down all the aspects of a call into catagories that you can select from. you select an area where y

JE

JC E.

Small-Business (50 or fewer emp.)

4.0/5

"Accuracy is the best policy."

What do you like about Observe.AI?

It's getting all the highlighted words needed for the audit. It helps to see the coaching and markdowns immidiately.

6. Customer Support
Users value the exceptional customer support from Observe.AI, enhancing productivity and ensuring effective agent development.
See 10 mentions

See Related User Reviews

AR

Asim R.

Mid-Market (51-1000 emp.)

5.0/5

"OAI BEST Intelligence. Best tool to Pin point your areas of Improvement"

What do you like about Observe.AI?

In OAI under the Section Score Card, it breaks down all the aspects of a call into catagories that you can select from. you select an area where y

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"User Friendly Tool"

What do you like about Observe.AI?

I like Observe AI because it helps our team in monitoring the improvement of the program especially the reporting tab, we can easily track the daily s

7. Analytics
Users value the advanced analytics capabilities of Observe.AI, enhancing business development and providing deeper insights.
See 8 mentions

See Related User Reviews

IE

Ifeoma E.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Analytics and Global Reach, But Complex Setup Requires Careful Management"

What do you like about Observe.AI?

Observe.AI has an impressive customer interactions analytical capabilities, which gives us 100% visibility on efficiency and reliability. The progra

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"I like it compared to the other tool that I've used before"

What do you like about Observe.AI?

The reporting and analyzed tab of the tool is outstanding.

Top Cons or Disadvantages of Observe.AI

1. Accuracy Issues
Users highlight accuracy issues with Observe.AI, noting frequent transcription errors and poor performance compared to human QA teams.
See 16 mentions

See Related User Reviews

James G.
JG

James G.

Mid-Market (51-1000 emp.)

0.0/5

"Lying, deception, and a crappy product"

What do you dislike about Observe.AI?

Three years since signing up for Observe AI all I have to show for it is a lower bank balance, a loss of trust with our revenue operations and custome

SD

Saralee D.

Mid-Market (51-1000 emp.)

5.0/5

"Easy and most convenient"

What do you dislike about Observe.AI?

Sometime, the verbatim in the calls is not accurate.

2. Inaccuracy
Users criticize the inaccuracy of Observe.AI's transcriptions, citing numerous issues and dissatisfaction with overall performance.
See 15 mentions

See Related User Reviews

James G.
JG

James G.

Mid-Market (51-1000 emp.)

0.0/5

"Lying, deception, and a crappy product"

What do you dislike about Observe.AI?

Three years since signing up for Observe AI all I have to show for it is a lower bank balance, a loss of trust with our revenue operations and custome

SD

Saralee D.

Mid-Market (51-1000 emp.)

5.0/5

"Easy and most convenient"

What do you dislike about Observe.AI?

Sometime, the verbatim in the calls is not accurate.

3. Inaccurate Data Analysis
Users report inaccurate data analysis from Observe.AI, leading to confusion and distrust in operational teams.
See 14 mentions

See Related User Reviews

James G.
JG

James G.

Mid-Market (51-1000 emp.)

0.0/5

"Lying, deception, and a crappy product"

What do you dislike about Observe.AI?

Three years since signing up for Observe AI all I have to show for it is a lower bank balance, a loss of trust with our revenue operations and custome

SD

Saralee D.

Mid-Market (51-1000 emp.)

5.0/5

"Easy and most convenient"

What do you dislike about Observe.AI?

Sometime, the verbatim in the calls is not accurate.

4. Missing Features
Users are disappointed by the lack of essential features in Observe.AI, hindering their overall experience.
See 10 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Treasure Trove of Information"

What do you dislike about Observe.AI?

We understand that OAI is fairly new but I have a laundry list of feature requests I'd like to see implemented in the system to help some moments be m

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Observe.AI an Intelligent way to evaluate your agents."

What do you dislike about Observe.AI?

OAI has no screen recording and it's not free.

5. Call Issues
Users experience call issues with Observe.AI, including inaccurate minutes and problematic keyword matching, leading to frustration.
See 8 mentions

See Related User Reviews

James G.
JG

James G.

Mid-Market (51-1000 emp.)

0.0/5

"Lying, deception, and a crappy product"

What do you dislike about Observe.AI?

Three years since signing up for Observe AI all I have to show for it is a lower bank balance, a loss of trust with our revenue operations and custome

SD

Saralee D.

Mid-Market (51-1000 emp.)

5.0/5

"Easy and most convenient"

What do you dislike about Observe.AI?

Sometime, the verbatim in the calls is not accurate.

6. Expensive
Users find Observe.AI to be expensive, especially considering the limitations in features and functionality for diverse needs.
See 3 mentions

See Related User Reviews

James G.
JG

James G.

Mid-Market (51-1000 emp.)

0.0/5

"Lying, deception, and a crappy product"

What do you dislike about Observe.AI?

Three years since signing up for Observe AI all I have to show for it is a lower bank balance, a loss of trust with our revenue operations and custome

Verified User
A

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Easy insights, always evolving!"

What do you dislike about Observe.AI?

Some keywords and customizations can be tough to get dialed in. (keywords that are business specific like products, phrases, etc.) Initial transcrip

Observe.AI Reviews (235)

Reviews

Observe.AI Reviews (235)

4.6
235 reviews
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EL
Senior security manager
Automotive
Small-Business (50 or fewer emp.)
"Exceptional Speech Analysis and Effortless Implementation"
What do you like best about Observe.AI?

Observe.AI is very organized in offering brilliant speech analysis, which supports interactions and communication

We have obtained a solid and authentic QA, something that creates a chance of listening to customers conversations and offer solutions

The app constantly evaluates real time data, helping us arrive to specific decisions after consistently evaluating options

The implementation part is very straightforward, and setting up the application demands minimal effort

We improve the support of our customers by accommodating the insights we capture from Observe Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Observe misses on some areas, where it fails to capture some moments with the right clarity

The app has language limitations, more so when there is strong accents or poor audio Review collected by and hosted on G2.com.

GS
Digital Marketer
Mid-Market (51-1000 emp.)
"Boosts Agent Performance and Customer Service/Experience Effortlessly"
What do you like best about Observe.AI?

I like that Observe.AI offers great contact center features that helps better customer communication/engagement and experience.

With this tool, we have greatly enhanced agent performance which ensures that they serve our customers better.

Thanks to AI and analytics capabilities, it is always easy to analyze customer conversations and we get helpful insights.

With AI features, our agents always know what to do and when thanks to analytics and automation help they get which boosts productivity.

Finally, I like that with Observe.AI, we're able to maintain quality when offering customer service and this is made possible by ease of review customer interactions to measure agent performance. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

It is sufficiently equipped with great features and using it is straightforward. It has met needs and no problems to list. Review collected by and hosted on G2.com.

JM
Systems Manager
Design
Small-Business (50 or fewer emp.)
"Powerful Analysis and Easy Setup, But Struggles with Accents and Sentiment Accuracy"
What do you like best about Observe.AI?

Observe.AI is a powerful tool that accurately capture and analyzes the interactions we have with customers extensively, from chats, site visits, calls, and the likes

The program has exceptional sentiment analysis, which captures the actual sense of any customer engagement

Observe.AI has a fruitful automated QA, something that evaluates the response that customers get from our support

In matters set p, Observe.AI needs no further help or guidance due to it’s simple nature

We acquire timely guidelines on new policies and practices to keep our customers happy Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Observe.AI sometimes captures the wrong sentiments or moments, giving a false impression or signal to others

The program fails to manage heavy accents, which is a disturbing trend Review collected by and hosted on G2.com.

IE
Operational Supervisor
Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Powerful Analytics and Global Reach, But Complex Setup Requires Careful Management"
What do you like best about Observe.AI?

Observe.AI has an impressive customer interactions analytical capabilities, which gives us 100% visibility on efficiency and reliability.

The program has modern capabilities that includes AI Copilot which provides real time agent guides and conversation intelligence for brilliant sentiment analysis

Observe.AI has solid compliance and integration emphasis and this creates solid scalability

The program has a powerful global footprint that includes any country in the world

Observe.AI has a diverse range in supporting multiple industries including technology, healthcare, insurance, and others Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Observe.AI is a powerful tool, but high complexity is experienced and calls for high precision in management

The program has hidden dependencies or prerequisites and this makes it hard to understand it actual value and capabilities Review collected by and hosted on G2.com.

SP
Director of QA, Performance Coaching and Development
Enterprise (> 1000 emp.)
"Observe.AI has been a welcome addition to my business"
What do you like best about Observe.AI?

As a QA leader in healthcare, where empathy and compliance are both critical, Observe.AI has helped us completely rethink how we define and measure quality. In the past, quality was often limited to manual audits focused on script adherence and regulatory checkboxes. But with Observe.AI, we’ve been able to look deeper, analyzing every interaction for both clinical accuracy and emotional intelligence.

This is especially important in healthcare, where patients are often in vulnerable situations. Observe.AI allows us to ensure that agents aren't just meeting HIPAA and regulatory standards, but also delivering compassionate, patient-centered communication, and at scale. We're no longer relying on limited call samples; we're capturing insights across 100% of interactions, which gives us a much clearer picture of quality across the board.

It’s helped us shift from reactive quality assurance to proactive performance coaching — guiding agents with real-time feedback and trend data. And because healthcare is such a trust-based industry, this ability to balance empathy and compliance in every conversation is truly invaluable. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

One area we’ve experienced some challenges with is the accuracy of moment detection, particularly when it comes to profanity. We've seen instances where the system flags false positives, often due to words that sound similar to profanity but are actually appropriate in context. This creates some noise in our QA process and requires additional manual review to validate.

Additionally, while the platform does a strong job of identifying QA themes, there’s an opportunity to go further by pairing those insights with more actionable recommendations. Currently, once a theme is surfaced, there’s limited support in terms of built-in suggestions or coaching strategies that QA or supervisors can use to drive improvement. Having more guidance or automated next steps would help bridge the gap between insight and execution. Review collected by and hosted on G2.com.

Brittany G.
BG
Senior Product Manager
Enterprise (> 1000 emp.)
"Building seamless VoiceAI agents has never been easier"
What do you like best about Observe.AI?

Observe.AI has completely transformed how we manage and innovate within our contact center. The platforms make it simple to gather actionable insights, review interactions, and identify coaching opportunities. On top of that, building VoiceAI agents is incredibly intuitive. We've been able to take a new use case from concept to functional prototype in hours. The tools are user friendly but powerful, allowing us to handle pretty complex scenarios seamlessly.

The partnership is also a standout. Everyone we've worked with at Observe.AI is invested in our success, proactively offering guidance, sharing best practices, and brainstorming solutions. That culture of support makes a huge difference when scaling something as impactful as VoiceAI. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Honestly, there's very little to dislike. The platform and partnership both deliver meaningful value. The only "challenge" is that we're moving so fast that sometimes we discover new use cases faster than the platform evolves, But even then, the Observe.AI team is quick to respond and iterate alongside us. It feels like we're co-creating the future of VoiceAI together. Review collected by and hosted on G2.com.

James G.
JG
CEO
Mid-Market (51-1000 emp.)
"Lying, deception, and a crappy product"
What do you like best about Observe.AI?

It's a good name, good marketing, and effective salespeople. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Three years since signing up for Observe AI all I have to show for it is a lower bank balance, a loss of trust with our revenue operations and customer support operations team about, fewer hairs on my head and more of my nails bitten.

The initial implementation was a ton of work over a three month period, which they happily charged us for, and then we never ended up seeing any value from the product at all. We all stopped using it pretty quickly after that. Their keyword matching is broken, it regularly would not ingest all calls, and it would regularly deliver wrong answers. It regularly underperformed compared to a human QA team paired with a small in-house script written by engineering plus or minus some UI functionality. The interface is slow and clunky and completely unlike any of their shiny marketing. I thought that would be the end of it but since then they hired lawyers at Observe AI to begin calling our frontline support people throughout the day harassing them because I am refusing to pay for another year of service for a product that absolutely does not work as advertised on a contract that expired more than a year ago and for service that wasn't rendered as described. They are scaring my workers and they are unwilling to enter a dialogue with me about the ethics of this.

I am in the process of doing a full retroactive with my team about how this went so wrong, and how I made such a mistake in procuring this vendor, and I will be updating this review with much more specific product detail about how they have fallen short compared to what they promised. As a former engineer myself I am completely embarrassed to have made a mistake like this and I would strongly caution any reader to think twice and consider many of the other available options. Please check back here on this review as I continue to update it with more detail.

Update: August 29th (here is what I received from my implementation team)

The quality of the product shoddy if not misleading:

Implementation took almost 6 months more than originally estimated because they couldn’t figure things out. We had to escalate and have the implementation team (initial one didn’t knew how to connect to our zendesk account and pull the recordings with the API keys and documentation in front of them)Their “AI” product is a scam. It’s nothing more than a voice to text service (transcription) and a glorified CTRL+F. If they couldn’t find the “moment” (moment = phrase for the “AI”) in the transcript, there was no contextual knowledge of the scanned text. So when “training” their AI, we had to account for all the variations of a specific word or phrase. Review collected by and hosted on G2.com.

Response from Sharni Medina of Observe.AI

Hi James,

We’re truly sorry to hear about your experience. I’d greatly value the opportunity to connect directly to better understand what happened and see how we can help mitigate your negative experience. If you’d be open, please reach out to me so we can set up a time that works best for you.

—Sharni Medina, on behalf of Observe.AI

Sofia C.
SC
Project Manager
Mid-Market (51-1000 emp.)
"Cutting edge technology has hit some roadbumps"
What do you like best about Observe.AI?

A wider product offering means that speech analytics is now a sliver of their entire product catalogue. They are constantly making advancements and bugs are rarely, if ever, an issue. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Their leadership must have changed somehow. Where we once had outstanding customer service, we now have long email exchanges that often end up in an upsell. The product is great, but they no longer seem to have the account managers to support it. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Observe.AI - A great tool for Optimizing customer interaction"
What do you like best about Observe.AI?

Observe.AI provides the great AI Powered insights that helps in optimizing both agent performance and customer interaction. It has the ability to automatically analyses calls and transcribe them which is making it easier to spot issues like compliances concerns and missed opportunity without having to listen to every call. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Observe.AI is amazing and as per my experience with it no dislikes. Review collected by and hosted on G2.com.

AR
Manager Customer Support
Consumer Services
Mid-Market (51-1000 emp.)
"OAI BEST Intelligence. Best tool to Pin point your areas of Improvement"
What do you like best about Observe.AI?

In OAI under the Section Score Card, it breaks down all the aspects of a call into catagories that you can select from.

you select an area where you think your team is showing weeknesses, and than you will get a filtered file with calls and name of team members and plann you next meeting., Coaching or 1:1 session.

It also lets you download call straight into your Downloads on computer for you to share.

The intelligence is so advance that if you want to look into the call where you only remember the specific a cx or an agent said, simply go to analyze tab and place the work and hit enter, It will look for the call for you

We have OAI integrated with our Outlook, and APN calling system.

I would love to add to my Comment the new Feature that the OAI has recently introduced, it is called the coaching notes, Any time i have a session with my Direct reports and i want to add it in writting for the record in OAI, it gives me the Coaching notes, where it saves me a lot of time, becuase based on the Interaction of CX and agent, it detects the areas of improvement for agents and send as suggestions in coaching notes. WOW that is what an AI should be

Life is easier now !! Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

OAi is yet to recognize spanish. We do have a major number of spanish customers. Review collected by and hosted on G2.com.

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