# Best Social Media Advertising Software - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability. ### Core Capabilities of Social Media Advertising Software To qualify for inclusion in the Social Media Advertising category, a product must: - Offer tools for uploading or creating social ads - Be able to buy and serve social ads on at least one social media site - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Social Media Advertising Software Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include: - Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter) - Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks - Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS) ### How Social Media Advertising Software Differs from Other Tools Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers. ### Insights from G2 on Social Media Advertising Software Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption. ## Top Social Media Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,203 reviews) | Social ad attribution with CRM-native reporting | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,300 reviews) | Multi-platform scheduling with centralized social inbox | "[Hootsuite’s All-in-One Inbox Keeps Replies Fast and On-Brand](https://www.g2.com/survey_responses/hootsuite-review-13062960)" | | 3 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,481 reviews) | Multi-location social scheduling with centralized review response | "[Soci Review for Online Presence](https://www.g2.com/survey_responses/soci-review-11750099)" | | 4 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,226 reviews) | Email-first campaigns with social cross-posting | "[Flexible Email Templates and Insightful Reporting in Constant Contact](https://www.g2.com/survey_responses/constant-contact-review-12837182)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Paid social ads across Facebook and Instagram | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,107 reviews) | Multi-account social scheduling with unified inbox | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 7 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel social advertising with AI lead-capture | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 8 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,200 reviews) | Email-segmented audience targeting across social channels | "[Mailchimp Boosts Productivity with Easy Automation and Clear Campaign Tracking](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13078207)" | | 9 | [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) | 4.9/5.0 (344 reviews) | Server-side conversion tracking for Meta and TikTok | "[wetracked.io Simplifies E-Commerce Tracking and Gives Clear, Actionable Insights](https://www.g2.com/survey_responses/wetracked-io-review-13002275)" | | 10 | [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) | 4.0/5.0 (259 reviews) | B2B lead generation with job-title targeting | "[Effortless Lead Gen with Stellar Integration](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12735279)" | --- ## What Are the Most Common Questions About Social Media Advertising Software? *AI-generated · Last updated: May 26, 2026* ### Which solution supports multi-language ad campaigns? Based on G2 reviews, several tools in the social media advertising software category mention support for multi-language or multi-market workflows, but verified users most clearly describe [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12654892) as helping global teams keep messaging consistent across subsidiaries, and [PlayPlay](https://www.g2.com/products/playplay/reviews/playplay-review-8340753) as offering subtitle generation in many languages. G2 reviewers also mention [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12701398) for managing campaigns across channels from one place. According to verified users, the best fit depends on whether you need multilingual video localization, coordinated global publishing, or broader campaign management tied to ads and reporting. ### Which vendor provides AI-powered ad optimization? Based on G2 reviews, [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews/adamigo-ai-review-12868929) stands out for AI-powered ad optimization because reviewers repeatedly describe automated recommendations, campaign adjustments, and chat-based guidance that reduce manual work. According to verified users, it helps teams optimize Meta campaigns faster, identify underperforming ads, and improve budget allocation without spending all day in ad managers. G2 reviewers mention that its automation is especially useful for teams managing many campaigns or needing to move quickly on creative testing. Some reviews note that reporting customization and broader channel support could improve, but the strongest recent review evidence clearly points to AdAmigo.ai for AI-driven optimization workflows. ### Which social media advertising platform offers the best audience targeting? Based on G2 reviews, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12326822) is the strongest audience-targeting option in this category. According to verified users, it helps advertisers reach highly specific audiences using detailed targeting, custom audiences, and campaign optimization tools. G2 reviewers mention that it is especially useful for finding the right customers, improving lead quality, and scaling visibility with measurable results. Reviews also note tradeoffs like interface complexity and support challenges, but targeting depth is the feature most consistently praised. For teams focused on audience precision in social media advertising software, Facebook for Business has the clearest recent review support. ### Which vendor offers analytics on ad performance by demographic? Based on G2 reviews, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12663353) is the clearest fit for buyers who want ad performance insights tied to audience details. G2 reviewers mention using its metrics and analytics tools to understand which audiences they are reaching, track which posts or ads perform best, and refine targeting over time. According to verified users, these insights make it easier to identify ideal audiences and adjust campaigns based on what resonates. While several platforms offer reporting dashboards, the review data most directly connects Facebook for Business with demographic-oriented audience analysis and targeting feedback in ongoing ad management. ### Which tool supports A/B testing for social ad creatives? Based on G2 reviews, [Foreplay](https://www.g2.com/products/foreplay/reviews/foreplay-review-12843758), [Omneky](https://www.g2.com/products/omneky/reviews/omneky-review-12835521), and [Predis.ai](https://www.g2.com/products/predis-ai/reviews/predis-ai-review-12770322) are all associated with faster creative testing workflows. According to verified users, Foreplay helps teams organize competitor ad inspiration and build stronger briefs, Omneky makes it easier to generate and compare multiple ad variations, and Predis.ai helps create several hooks, captions, and visual options quickly. G2 reviewers mention these tools as useful for testing new concepts without as much manual creative work. While reviews do not always use the phrase A/B testing directly, they clearly describe variation-based testing and faster experimentation for social ad creatives. ### What is the top-rated social media advertising platform for enterprises? Based on G2 reviews, enterprise buyers often highlight [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12419364) for managing ads, attribution, automation, and CRM-connected reporting in one environment. According to verified users, it is especially valued for unifying campaign execution, lead orchestration, and revenue visibility across teams. G2 reviewers mention strengths like multi-touch attribution, ad management, workflow automation, and centralized reporting, though some also note pricing and reporting depth limitations. For enterprise teams evaluating social media advertising software, HubSpot Marketing Hub has the broadest recent review support around scale, coordination, and cross-functional visibility needed in larger organizations. **Here are some of the top-rated products on G2:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12419364) – used for integrated ads, CRM-driven lead orchestration, and attribution reporting ### What is the most affordable social ad management software for SMBs? Based on G2 reviews, affordability for SMBs usually comes down to balancing ease of use with enough automation and scheduling features to avoid extra tools. According to verified users, [Vista Social](https://www.g2.com/products/vista-social/reviews/vista-social-review-12329176) is frequently praised for offering a broad feature set at a price that makes sense for smaller teams, while [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12863938) is described as affordable for businesses even though some individuals find pricing harder to justify. G2 reviewers also mention [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11885350) as a cost-effective option for smaller organizations managing social alongside email. The right choice depends on whether your SMB needs publishing, inbox management, analytics, or broader campaign coordination. **Here are some of the top-rated products on G2:** - [Vista Social](https://www.g2.com/products/vista-social/reviews/vista-social-review-12329176) – suited for small teams that want scheduling, unified inbox, and automation in one tool - [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12863938) – works well for businesses that need organized scheduling and multi-account management - [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11885350) – a fit for smaller teams combining social posting with email marketing workflows ### What platform integrates social ads with analytics tools? Based on G2 reviews, [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12465197) is one of the clearest options for connecting social ad activity with analytics and broader marketing reporting. G2 reviewers mention integrations with tools like Google Analytics, LinkedIn Ads, Meta, and CRM reporting that make campaign tracking easier from one dashboard. According to verified users, this helps teams compare performance, manage leads, and make more informed decisions without switching between disconnected systems. Several other products mention analytics, but HubSpot Marketing Hub is most consistently tied in the review data to integrating social ads with reporting and marketing measurement workflows. ### What platform provides automated budget allocation for social ads? Based on G2 reviews, [Nexoya](https://www.g2.com/products/nexoya/reviews/nexoya-review-12034260) is specifically called out for automated budget allocation. According to verified users, it helps teams redistribute spend based on performance data so they can optimize campaigns across channels with less manual work. G2 reviewers mention that the platform makes budget shifts faster, easier, and more data-driven, which is especially useful when multiple campaigns compete for fixed spend. Reviews also note that understanding the underlying optimization model can take some ramp-up time, but the value comes from reducing the time spent manually reallocating budgets while improving confidence in media planning. ### What is the best tool for managing ads across multiple networks? Based on G2 reviews, [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11888720), [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12740292), and [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-11918168) all support multi-network campaign management in different ways. According to verified users, Constant Contact helps teams manage social and email in one place, Facebook for Business centralizes posting and ads across Meta properties, and AdRoll supports retargeting and campaign coordination across display and social channels. G2 reviewers mention these platforms for reducing tool switching, improving visibility, and making cross-channel work easier to monitor. The best fit depends on whether you need Meta-native execution, retargeting breadth, or social-plus-email management. **Here are some of the top-rated products on G2:** - [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11888720) – useful for managing social campaigns alongside email and audience engagement - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12740292) – suited for scheduling, ads, and audience management across Facebook and Instagram - [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-11918168) – best for cross-channel retargeting and keeping campaigns visible across display and social ## G2 Grid® for Social Media Advertising Software ![G2 Grid® for Social Media Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-advertising/grids.png?focus%5B%5D=364&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=933&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=163098&focus%5B%5D=121648) Highlighted products: HubSpot Marketing Hub, Hootsuite, SOCi, Constant Contact, Facebook for Business, LocaliQ, Vista Social, and Intuit Mailchimp All-in-One Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-advertising/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=constant-contact&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=vista-social&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform) ## How Many Social Media Advertising Software Products Does G2 Track? **Total Products under this Category:** 269 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Hunch (+0.22%) - Among all products in this category, Hunch recorded the largest rating increase compared to last month *Last updated: July 16, 2026* ## How Does G2 Rank Social Media Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 75,300+ Authentic Reviews - 269+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Advertising Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Easiest to Use:** [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - **Top Trending:** [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) --- **Sponsored** ### Adobe GenStudio for Performance Marketing Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=279&secure%5Bchosen_at%5D=2026-07-16T23%3A17%3A16Z&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-advertising&secure%5Btoken%5D=0f4e01d6053bba2b21190209fc7abea143a9cf6611ccac34a2241cacf4c9886a&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5JRH81SF%26mv%3Daffiliate%26s_cid%3D701WQ00001mjUKMYA2%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Advertising Software Products in 2026? ### 1. [Bïrch (ex. Revealbot)](https://www.g2.com/products/birch-ex-revealbot/reviews) Bïrch helps to simplify the automation of your ad campaigns running on the most popular platforms: Meta, Google, Snapchat, and TikTok. With Bïrch, you can optimize and scale ad campaigns by creating automation rules, launch dozens of ad variations, boost your best-performing posts, reveal top-performing creatives and audiences, generate lookalike audiences based on top-performing ads, and build & schedule reports for both your team and clients. **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Bïrch (ex. Revealbot)?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Bïrch (ex. Revealbot)?** - **Seller:** [ Bïrch](https://www.g2.com/sellers/birch-a2800589-afdd-4aad-9e1a-8261a20ff763) - **Year Founded:** 2016 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/10360595 (38 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 79% Small-Business, 21% Mid-Market #### What Are Bïrch (ex. Revealbot)'s Pros and Cons? **Pros:** - Time-saving (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) **Cons:** - Expensive (1 reviews) ### What Do G2 Reviewers Say About Bïrch (ex. Revealbot)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **time-saving automation** features of Bïrch, enhancing efficiency in ad management across platforms. - Users value the **automation** capabilities of Bïrch, which streamline ad management and enhance results effortlessly. - Users value the **centralized management** of Bïrch for its efficiency in handling ad creatives and reports seamlessly. - Users appreciate the **ease of use** of Bïrch, enjoying efficient ad management across multiple platforms. - Users find that Bïrch offers **exceptional efficiency** in managing creatives, saving time and improving budget control. **Cons:** - Users feel Bïrch is **a bit expensive** , though they recognize its unmatched quality compared to alternatives. #### What Are Recent G2 Reviews of Bïrch (ex. Revealbot)? **"[I haven't found a better alternative, trust me I tried lol](https://www.g2.com/survey_responses/birch-ex-revealbot-review-10870725)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/birch-ex-revealbot-review-10870725) --- **"[The easiest way to automate and improve small business ad campaigns](https://www.g2.com/survey_responses/birch-ex-revealbot-review-10920364)"** **Rating:** 5.0/5.0 stars *— Michelangelo I.* [Read full review](https://www.g2.com/survey_responses/birch-ex-revealbot-review-10920364) --- #### What Are G2 Users Discussing About Bïrch (ex. Revealbot)? - [What is Revealbot used for?](https://www.g2.com/discussions/what-is-revealbot-used-for) - 1 comment ### 2. [metricool](https://www.g2.com/products/metricool/reviews) Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans. **Average Rating:** 4.5/5.0 **Total Reviews:** 98 **How Do G2 Users Rate metricool?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) **Who Is the Company Behind metricool?** - **Seller:** [Metricool](https://www.g2.com/sellers/metricool) - **Company Website:** https://metricool.com/ - **Year Founded:** 2015 - **HQ Location:** Madrid, Madrid - **Twitter:** @Metricool (5,458 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10572517/ (147 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Education Management - **Company Size:** 87% Small-Business, 10% Mid-Market #### What Are metricool's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Multi-platform (10 reviews) - Analytics (9 reviews) - Centralized Management (9 reviews) - Scheduling (9 reviews) **Cons:** - Expensive (4 reviews) - Missing Features (4 reviews) - Plan Limitations (4 reviews) - Improvement Needed (3 reviews) - Inadequate Support (3 reviews) ### What Do G2 Reviewers Say About metricool? *AI-generated summary from verified user reviews* **Pros:** - Users find Metricool's interface incredibly **easy to use** , seamlessly managing social media scheduling and interactions. - Users appreciate the **multi-platform support** of Metricool, enabling seamless management and scheduling across various social media channels. - Users value the **insightful analytics** of Metricool, enhancing their understanding of social media performance effectively. - Users appreciate the **centralized management** of Metricool, seamlessly handling multiple social accounts and providing useful insights. - Users appreciate the **efficient scheduling capabilities** of Metricool, streamlining social media management across platforms seamlessly. **Cons:** - Users criticize Metricool for being **expensive** , with frustrating auto-renewal charges and inadequate customer support. - Users find the **missing features** of Metricool limiting, especially regarding LinkedIn posting and analytics access. - Users express concerns about the **limitations of the plans** , highlighting issues with auto-renewal and lack of essential features. - Users report **frequent disconnections** of social media accounts, indicating a need for significant improvements in reliability. - Users express frustration over **inadequate support** , highlighting slow responses and dismissive communication during critical issues. #### What Are Recent G2 Reviews of metricool? **"[Intuitive UI with Incredibly Helpful “Best Time” Audience Insights](https://www.g2.com/survey_responses/metricool-review-12803822)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/metricool-review-12803822) --- **"[Manage Multiple Regional Social Accounts in One Place with Helpful Analytics](https://www.g2.com/survey_responses/metricool-review-12353372)"** **Rating:** 4.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/metricool-review-12353372) --- #### What Are G2 Users Discussing About metricool? - [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) - 2 comments ### 3. [Coinis](https://www.g2.com/products/coinis/reviews) Coinis is an AI-powered ad platform that creates and launches video and image ads from a single product photo or URL. No filming, no editing, no agency required. Upload a product photo or paste a store link. Coinis writes the script, voices it, generates the visuals, and renders a launch-ready 15 or 30-second ad, UGC-style or cinematic. Every creative ships directly to Meta from within the platform. The platform runs the full loop: Create, Publish, Monitor, Optimize. Most tools stop at the file. Coinis connects every step, so each round gets smarter and more tailored to your brand over time. What makes Coinis different: - Access to the world's flagship AI models in one place: Veo, Kling, Seedance, Hailuo, HeyGen, FLUX, Seedream, and more - AI avatar creation for UGC-style video ads - Ad intelligence built in - browse competitor ads and use them as creative inspiration - Direct campaign launch to Meta with performance tracking and AI spend optimization - MCP server, connect Coinis to Claude, ChatGPT, Cursor and generate ads without leaving your workflow - Organic publishing, bulk launcher, and smart resize included Trusted by 2,000+ brands. https://coinis.com/ **Average Rating:** 5.0/5.0 **Total Reviews:** 25 **How Do G2 Users Rate Coinis?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Coinis?** - **Seller:** [Coinis](https://www.g2.com/sellers/coinis) - **Company Website:** https://coinis.com - **Year Founded:** 2012 - **HQ Location:** Podgorica, ME - **LinkedIn® Page:** https://www.linkedin.com/company/coinis-ltd/ (81 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 68% Small-Business, 28% Mid-Market #### What Are Recent G2 Reviews of Coinis? **"[Polished Promo Images & Videos in Minutes with Coinis AI](https://www.g2.com/survey_responses/coinis-review-13110829)"** **Rating:** 5.0/5.0 stars *— Bogdan P.* [Read full review](https://www.g2.com/survey_responses/coinis-review-13110829) --- **"[Cut my writing time in half](https://www.g2.com/survey_responses/coinis-review-13085084)"** **Rating:** 5.0/5.0 stars *— Darija I.* [Read full review](https://www.g2.com/survey_responses/coinis-review-13085084) --- ### 4. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/ **Average Rating:** 4.5/5.0 **Total Reviews:** 2,446 **How Do G2 Users Rate Brevo Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Brevo Marketing Platform?** - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** https://www.brevo.com/ - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo_official (16,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 84% Small-Business, 13% Mid-Market #### What Are Brevo Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (314 reviews) - Email Marketing (171 reviews) - Features (167 reviews) - Easy Setup (150 reviews) - User-Friendly (149 reviews) **Cons:** - Missing Features (107 reviews) - Limited Features (80 reviews) - Limited Customization (71 reviews) - Learning Curve (58 reviews) - Expensive (55 reviews) ### What Do G2 Reviewers Say About Brevo Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Brevo Marketing Platform's **ease of use** beneficial, praising its clean design and user-friendly interface. - Users appreciate the **convenient and efficient email marketing** features of Brevo, making automation and scheduling a breeze. - Users value the **easy scheduling and automation features** of Brevo, enhancing their email marketing efficiency significantly. - Users find the **easy setup** of Brevo Marketing Platform essential for managing effective email campaigns effortlessly. - Users praise Brevo for its **user-friendly interface** , enabling even beginners to easily send newsletters and manage campaigns. **Cons:** - Users find **missing features** in Brevo, particularly with limited template flexibility and insufficient automation options. - Users note the **limited features** in Brevo, particularly in template customization and workflow automation capabilities. - Users find the **limited customization** of Brevo's templates restricts their ability to execute complex marketing tasks effectively. - Users find the **learning curve steep** , as understanding advanced features and back-end processes can be complicated. - Users find Brevo Marketing Platform to be **expensive** , especially with escalating costs for SMS and complex pricing tiers. #### What Are Recent G2 Reviews of Brevo Marketing Platform? **"[Your Ultimate Email Marketing Ally](https://www.g2.com/survey_responses/brevo-marketing-platform-review-11418307)"** **Rating:** 5.0/5.0 stars *— Eduardo R.* [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-11418307) --- **"[Quick, Easy Campaigns with Great Personalisation and Responsive Support](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13116249)"** **Rating:** 5.0/5.0 stars *— Stphen M.* [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13116249) --- #### What Are G2 Users Discussing About Brevo Marketing Platform? - [What is Sendinblue used for?](https://www.g2.com/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote - [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) - 6 comments - [What is Sendinblue email?](https://www.g2.com/discussions/what-is-sendinblue-email) - 1 comment - [What is Sendinblue?](https://www.g2.com/discussions/what-is-sendinblue) - 1 comment ### 5. [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 427 **How Do G2 Users Rate Smartly?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Smartly?** - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** https://smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio (2,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3199750/ (966 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Smartly? **"[The nr 1 tool for Automation, Creative diversification and cross-channel advertising.](https://www.g2.com/survey_responses/smartly-review-5350995)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/smartly-review-5350995) --- **"[Effortless Management Across Platforms with Smartly](https://www.g2.com/survey_responses/smartly-review-2780552)"** **Rating:** 4.0/5.0 stars *— Stefano P.* [Read full review](https://www.g2.com/survey_responses/smartly-review-2780552) --- #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### 6. [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews) With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany. **Average Rating:** 4.4/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Facelift Cloud?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Facelift Cloud?** - **Seller:** [Facelift](https://www.g2.com/sellers/facelift) - **Year Founded:** 2011 - **HQ Location:** Hamburg, Germany - **Twitter:** @facelift (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2714370/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 51% Mid-Market, 27% Enterprise #### What Are Recent G2 Reviews of Facelift Cloud? **"[Facelift saves time and nerves!](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)"** **Rating:** 4.5/5.0 stars *— Mariam A.* [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489) --- **"[Social Media Tool in the Cinema Environment](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)"** **Rating:** 4.5/5.0 stars *— Verified User in Entertainment* [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359) --- #### What Are G2 Users Discussing About Facelift Cloud? - [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for) ### 7. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (6 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Ad Management Issues (2 reviews) - Complex Onboarding (2 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer support** from Simpli.fi, ensuring assistance is always accessible and helpful. - Users find Simpli.fi **extremely user-friendly** , complemented by helpful support, enhancing their campaign management experience effortlessly. - Users value the **helpful support team** of Simpli.fi, ensuring assistance is always available for campaign success. - Users commend the **helpful support team** of Simpli.fi, enhancing the overall usability and campaign effectiveness. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , enhancing client service and campaign effectiveness. **Cons:** - Users find Simpli.fi to be **expensive** due to lack of pricing transparency and high OTT inventory costs. - Users are frustrated by the **extra fees** that were not disclosed, making budgeting and trust difficult. - Users express concern over the **lack of clarity** in onboarding and pricing, complicating trust in services provided. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding** process frustrating, with unclear fees and a steep learning curve for new users. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 8. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 296 **How Do G2 Users Rate Fluency?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Social Media Analyst - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 25% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Efficiency (67 reviews) - Campaign Management (61 reviews) - Customer Support (61 reviews) - Budget Management (59 reviews) **Cons:** - Learning Curve (45 reviews) - Steep Learning Curve (32 reviews) - Software Bugs (29 reviews) - Navigation Issues (25 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, making account management and navigation seamless and efficient. - Users commend Fluency for its **efficiency** , significantly reducing time spent on budgeting and account management tasks. - Users commend Fluency for its **effective campaign management** , enabling precise budgeting and enhanced control over performance. - Users praise the **top-notch customer support** of Fluency, appreciating the team's availability and responsiveness. - Users find that Fluency greatly enhances **budget management** , streamlining pacing tasks and improving efficiency significantly. **Cons:** - Users find the **learning curve challenging** , suggesting clearer materials could enhance the overall experience with Fluency. - Users note a **steep learning curve** with Fluency, requiring time to acclimate to its complex interface and navigation. - Users face **software bugs** that disrupt workflow, compounded by insufficient support and unwelcome interface changes. - Users often face **navigation issues** , making the platform feel less fluid, especially after updates. - Users experience frequent **error issues** that hinder workflow and diminish support quality compared to previous standards. #### What Are Recent G2 Reviews of Fluency? **"[Automation-Driven Efficiency with Some Bugs](https://www.g2.com/survey_responses/fluency-review-10495784)"** **Rating:** 4.5/5.0 stars *— James M.* [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) --- **"[Comprehensive Reporting and Attribution That Drives Actionable Insights](https://www.g2.com/survey_responses/fluency-review-13087220)"** **Rating:** 4.0/5.0 stars *— Mackenzie B.* [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) --- ### 9. [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews) Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business. **Average Rating:** 3.5/5.0 **Total Reviews:** 61 **How Do G2 Users Rate Marketing 360?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Marketing 360?** - **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5) - **Year Founded:** 2009 - **HQ Location:** Fort Collins, Colorado - **Twitter:** @Madwire (153 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1236339/ (414 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Construction, Real Estate - **Company Size:** 79% Small-Business, 16% Mid-Market #### What Are Marketing 360's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Business Growth (3 reviews) - Customer Management (3 reviews) - Features (3 reviews) - Helpful (3 reviews) **Cons:** - Payment Issues (2 reviews) - Ad Issues (1 reviews) - Billing Issues (1 reviews) - Integration Difficulty (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Marketing 360? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **individualized customer support** from Marketing 360, enhancing their marketing effectiveness and business growth. - Users highlight the **consistent business growth** achieved with Marketing 360's comprehensive marketing solutions and expert team support. - Users value the **individualized support** from Marketing 360, enhancing their business competitiveness and marketing efficiency. - Users appreciate the **all-in-one solutions** of Marketing 360, facilitating consistent growth through integrated advertising and SEO features. - Users value the **helpfulness** of Marketing 360's team, noting productive collaboration and impactful strategies for growth. **Cons:** - Users find the **billing structure cumbersome** , leading to payment issues with Marketing 360 that need addressing. - Users report a lack of **management check-ins** , which negatively impacts support and communication during campaigns. - Users find the **billing issues** somewhat cumbersome, but appreciate efforts to improve the process. - Users find the **integration difficult** , noting glitches and laborious processes when connecting with social media platforms. - Users experience **glitchy integration** with social media platforms in Marketing 360, making usage somewhat laborious. #### What Are Recent G2 Reviews of Marketing 360? **"[Hands on Digital Marketing Agency](https://www.g2.com/survey_responses/marketing-360-review-10705635)"** **Rating:** 5.0/5.0 stars *— Martin W.* [Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635) --- **"[Marketing Company I can count on to move our business forward.](https://www.g2.com/survey_responses/marketing-360-review-11293833)"** **Rating:** 5.0/5.0 stars *— Jeffrey L.* [Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833) --- #### What Are G2 Users Discussing About Marketing 360? - [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for) - [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do) - [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use) - [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment - [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment ### 10. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 754 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users praise AdRoll for its **ease of use** , making digital marketing accessible even for beginners. - Users value the **efficiency of AdRoll's ad management** , streamlining retargeting and improving engagement across multiple channels. - Users value the **user-friendly campaign management** of AdRoll, enabling easy setup and effective cross-channel advertising. - Users appreciate the **easy setup** of AdRoll, allowing quick campaign launch and effective branding establishment. - Users appreciate the **incredible customer support** from AdRoll, highlighting quick responses and genuine assistance for campaign success. **Cons:** - Users find AdRoll's **limited features** hinder effective video integration and support across various platforms. - Users find **campaign setup confusing** at times, affecting the ease of managing their advertising efforts. - Users find the **reporting limitations** in AdRoll cumbersome, complicating quick access to essential campaign metrics. - Users find AdRoll to be **expensive** , especially with multiple charges for edits and complex reporting. - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 11. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM's **ease of use** exceptional, aided by helpful support and seamless onboarding experiences. - Users value the **precise audience targeting** of AdRoll ABM, enabling effective engagement throughout the customer journey. - Users value the **precise targeting capabilities** of AdRoll ABM, enhancing their marketing effectiveness across multiple channels. - Users appreciate the **intent data** of AdRoll ABM for its precise targeting and account-level insights, enhancing campaign effectiveness. - Users value the **great customer support** from AdRoll ABM, which simplifies onboarding and enhances usability. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially for those unfamiliar with ad platforms. - Users note the **limited features** of AdRoll ABM, with a desire for expanded native advertising options and simplified reporting. - Users express concern about **limited features** , particularly regarding filter selection and segmenting capabilities for campaigns. - Users express frustration with **campaign issues** , citing poor lead generation and inconsistent reporting from AdRoll ABM. - Users find the **targeting limitations** frustrating, as they can't reach specific individuals within companies effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 12. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 13. [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 200 **How Do G2 Users Rate ROI Hunter?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.1/10 (Category avg: 8.5/10) **Who Is the Company Behind ROI Hunter?** - **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter) - **Year Founded:** 2014 - **HQ Location:** Brno, Morava - **Twitter:** @roihuntercom (560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/roi-hunter/ (93 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Analyst - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 36% Mid-Market, 35% Enterprise #### What Are Recent G2 Reviews of ROI Hunter? **"[Practicality](https://www.g2.com/survey_responses/roi-hunter-review-9049839)"** **Rating:** 4.5/5.0 stars *— Robson S.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839) --- **"[The best service and insights!](https://www.g2.com/survey_responses/roi-hunter-review-9044344)"** **Rating:** 5.0/5.0 stars *— Camila H.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344) --- #### What Are G2 Users Discussing About ROI Hunter? - [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for) ### 14. [Reflys](https://www.g2.com/products/reflys/reviews) Reflys is a modern chat marketing and automation platform designed to help businesses turn conversations into conversions across all major social channels—including WhatsApp, Instagram, Facebook Messenger, and TikTok. With Reflys, businesses can automate customer interactions, capture leads, and manage conversations from a single dashboard. Whether you're running WhatsApp campaigns, automating Instagram DMs, handling Facebook Messenger inquiries, or engaging audiences on TikTok, Reflys enables real-time, personalized communication at scale. Powered by AI, Reflys allows brands to create intelligent chat flows that respond instantly, understand user intent, and guide customers toward the right products or services. Its intuitive drag-and-drop builder makes it easy to set up automated replies, conversation triggers, lead qualification flows, and support systems—without any technical expertise. Beyond automation, Reflys includes built-in CRM capabilities, helping teams track conversations, manage leads, and optimize customer journeys across multiple channels. Features like comment-to-DM automation, story and message replies, and centralized inbox management ensure that no opportunity is missed. Reflys also supports growth-focused marketing with integrations for email, SMS, and paid advertising. Businesses can run click-to-WhatsApp campaigns, add chat widgets to their websites, and use referral links to amplify engagement and conversions. What sets Reflys apart is its ability to combine automation with personalization. Instead of generic responses, businesses can create meaningful, context-aware interactions that feel natural and drive better results. In short, Reflys is more than just a chatbot—it’s a complete social media automation and customer engagement platform built to help businesses scale conversations, nurture leads, and maximize ROI. **Average Rating:** 4.9/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Reflys?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Reflys?** - **Seller:** [BJS Soft Solutions LLC](https://www.g2.com/sellers/bjs-soft-solutions-llc) - **Year Founded:** 2015 - **HQ Location:** Sheridan, US - **LinkedIn® Page:** https://www.linkedin.com/company/bjssoftsolutions/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 52% Mid-Market, 48% Small-Business #### What Are Recent G2 Reviews of Reflys? **"[Reflys Streamlines Lead Qualification with Custom Conversational Flows](https://www.g2.com/survey_responses/reflys-review-13056921)"** **Rating:** 5.0/5.0 stars *— Kathy M.* [Read full review](https://www.g2.com/survey_responses/reflys-review-13056921) --- **"[Platform for designing conversations and user journeys](https://www.g2.com/survey_responses/reflys-review-12982461)"** **Rating:** 5.0/5.0 stars *— Margaret M.* [Read full review](https://www.g2.com/survey_responses/reflys-review-12982461) --- ### 15. [DemandSense](https://www.g2.com/products/demandsense/reviews) DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple setup, fast time-to-value, and reliability for lean demand-gen operations. Core capabilities include Smart Ad Scheduling, Budget Control with automatic re-allocation, Frequency Capping, Precision Audience Tuning, and IntentID to reveal engaged companies behind clicks and visits. The platform also provides actionable insights and alerts, multi-account support for agencies, and a clean workflow that layers on top of existing LinkedIn Campaign Manager structures. DemandSense helps teams eliminate wasted spend, prevent overspend and ad fatigue, and focus reach on the right buyers without heavy manual monitoring. Connect your account, keep your current campaigns, and let DemandSense continuously tune timing, budgets, and audiences so you can scale results with less effort. **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate DemandSense?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind DemandSense?** - **Seller:** [DemandSense](https://www.g2.com/sellers/demandsense) - **HQ Location:** Cape Coral, US - **LinkedIn® Page:** https://www.linkedin.com/company/demandsense/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 7% Enterprise #### What Are DemandSense's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Campaign Management (1 reviews) - Customer Engagement (1 reviews) - Efficiency (1 reviews) **Cons:** - Initial Difficulty (1 reviews) - Learning Curve (1 reviews) - Steep Learning Curve (1 reviews) - Support Dependency (1 reviews) - Time-Consumption (1 reviews) ### What Do G2 Reviewers Say About DemandSense? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ads module** for its campaign management, scheduling, targeting, and budget efficiency. - Users appreciate the **website tracking and ad management tools** of DemandSense, enhancing engagement and ad efficiency. - Users value the **effective campaign management tools** of DemandSense, enhancing targeting and maximizing ad spend efficiency. - Users value the **customer engagement capabilities** of DemandSense, enhancing their ability to connect with potential clients effectively. - Users appreciate the **efficiency of budget management** in DemandSense, reducing wasted ad spend and improving campaign effectiveness. **Cons:** - Users find the **initial setup challenging** , requiring time and effort to fully utilize DemandSense's features. - Users find the **learning curve steep** , requiring time to fully utilize DemandSense's features and setup effectively. - Users note a **steep learning curve** with DemandSense, requiring time and support to fully utilize its features. - Users find the need for **support dependency** cumbersome, requiring extra effort to fully leverage the platform's features. - Users find the **time consumption for setup and learning** necessary to fully utilize DemandSense somewhat challenging. #### What Are Recent G2 Reviews of DemandSense? **"[Account-based orchestration with built-in visitor identification for B2B ABM programs](https://www.g2.com/survey_responses/demandsense-review-12696747)"** **Rating:** 5.0/5.0 stars *— Viktor S.* [Read full review](https://www.g2.com/survey_responses/demandsense-review-12696747) --- **"[Consolidates three tools into one with the attribution story leadership actually trusts](https://www.g2.com/survey_responses/demandsense-review-12697003)"** **Rating:** 5.0/5.0 stars *— Nazar D.* [Read full review](https://www.g2.com/survey_responses/demandsense-review-12697003) --- ### 16. [Markopolo](https://www.g2.com/products/markopolo/reviews) Markopolo AI is an AI-powered revenue platform that helps B2C businesses grow by turning every website visitor into a personalized revenue opportunity. Instead of relying on static workflows and broad customer segments, Markopolo creates a dedicated AI sales agent for each individual visitor, understanding their behavior, intent, preferences, and timing to orchestrate a unique journey designed to convert. Powered by its behavioral intelligence layer, MarkTag, Markopolo captures and unifies every meaningful customer interaction, browsing patterns, hesitation signals, comparisons, device context, and engagement timing into a real-time behavioral profile. This intelligence enables Markopolo to generate personalized strategies for every visitor, deciding the optimal message, channel, and moment across email, SMS, WhatsApp, and voice. With Markopolo, businesses can: \* Orchestrate fully individualized customer journeys instead of segment-based campaigns \* Capture and unify behavioral data across sessions and channels \* Use AI to optimize messaging, timing, channels, and recovery strategies in real time \* Recover more abandoned revenue through relevance, not repetition By transforming behavioral data into actionable intelligence, Markopolo replaces one-size-fits-all automation with millions of autonomous AI revenue agents that continuously learn and adapt. The result is higher conversion rates, stronger engagement, and significantly improved revenue recovery without manual workflows or guesswork. Markopolo isn’t a marketing automation tool. It’s the AI revenue layer for modern commerce built to understand individuals, not averages. **Average Rating:** 4.5/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Markopolo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Markopolo?** - **Seller:** [Markopolo ai](https://www.g2.com/sellers/markopolo-ai) - **Company Website:** https://www.markopolo.ai/ - **Year Founded:** 2021 - **HQ Location:** Dover, Delaware - **LinkedIn® Page:** https://www.linkedin.com/company/markopolo-ai/ (70 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 69% Small-Business, 6% Enterprise #### What Are Markopolo's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Simple (1 reviews) ### What Do G2 Reviewers Say About Markopolo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Markopolo, enjoying the quick start with its simple UI. - Users love the **ease of use** of Markopolo, thanks to its simple UI and quick startup process. #### What Are Recent G2 Reviews of Markopolo? **"[Easy to use and a great team to support](https://www.g2.com/survey_responses/markopolo-review-10953236)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/markopolo-review-10953236) --- **"[Markopolo Boosted Our Shopify CRO, Sales and Loaded With Powerful Features](https://www.g2.com/survey_responses/markopolo-review-13103010)"** **Rating:** 5.0/5.0 stars *— Jesse M.* [Read full review](https://www.g2.com/survey_responses/markopolo-review-13103010) --- ### 17. [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) Get your Tweets and your account in front of more people who are interested in your business. **Average Rating:** 3.9/5.0 **Total Reviews:** 231 **How Do G2 Users Rate Twitter Ads?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Twitter Ads?** - **Seller:** [Twitter](https://www.g2.com/sellers/twitter) - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/96622/ (991 employees on LinkedIn®) - **Ownership:** NYSE: TWTR - **Total Revenue (USD mm):** $3,716 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 54% Small-Business, 29% Mid-Market #### What Are Twitter Ads's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) - Easy Management (1 reviews) **Cons:** - Ad Management Issues (1 reviews) ### What Do G2 Reviewers Say About Twitter Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation easy for newcomers. - Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their campaign management experience. - Users find Twitter Ads easy to navigate thanks to its **familiar UI and straightforward campaign creation process**. - Users find the **easy creation** of ads in Twitter Ads intuitive, enhancing their campaign management experience. - Users find the **easy management** of Twitter Ads helpful, making campaign creation intuitive and user-friendly. **Cons:** - Users dislike the **inability to edit ads after posting** , which limits flexibility and effectiveness in campaign management. #### What Are Recent G2 Reviews of Twitter Ads? **"[Easy and simple system to use for Twitter Advertisement](https://www.g2.com/survey_responses/twitter-ads-review-10573971)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/twitter-ads-review-10573971) --- **"[Twitter is known for trending social media platform](https://www.g2.com/survey_responses/twitter-ads-review-9064853)"** **Rating:** 5.0/5.0 stars *— Hafeez A.* [Read full review](https://www.g2.com/survey_responses/twitter-ads-review-9064853) --- #### What Are G2 Users Discussing About Twitter Ads? - [What is Twitter Ads used for?](https://www.g2.com/discussions/what-is-twitter-ads-used-for) - [Can you block ads on Twitter?](https://www.g2.com/discussions/can-you-block-ads-on-twitter) - [What are Twitter Ads?](https://www.g2.com/discussions/what-are-twitter-ads) - [Why are twitter ads so expensive?](https://www.g2.com/discussions/why-are-twitter-ads-so-expensive) - [Is Twitter good for advertising?](https://www.g2.com/discussions/is-twitter-good-for-advertising) ### 18. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - User Interface (9 reviews) - Campaign Management (8 reviews) - Ad Management (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Innovid, appreciating its intuitive UI and seamless integration for ad management. - Users highlight Innovid's **intuitive and user-friendly interface** , making campaign setup quick and easy. - Users appreciate the **intuitive campaign management** in Innovid, making ad management easy and organized across platforms. - Users value the **intuitive interface** of Innovid, which simplifies ad management and enhances campaign organization. - Users value the **intuitive interface** of Innovid, making campaign management easy and seamless for everyday tasks. **Cons:** - Users struggle with the **high learning curve** of Innovid, facing challenges in setup and ongoing adjustments. - Users encounter a **steep learning curve** with Innovid, complicating use and resulting in significant delays and frustrations. - Users find Innovid's learning curve **time-consuming** , often leading to delays and inefficient ticket-based support processes. - Users find Innovid to be **time-consuming** due to slow support and steep learning curves impacting their productivity. - Users report **inefficiencies in campaign management** with Innovid, affecting digital asset uploads and overall campaign effectiveness. #### What Are Recent G2 Reviews of Innovid? **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 19. [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Microsoft Advertising?** - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Microsoft Advertising?** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,091,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®) - **Ownership:** MSFT **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Microsoft Advertising? **"[Microsoft Digital Marketing Center](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)"** **Rating:** 4.5/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230) --- **"[Great tool for digital marketing](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)"** **Rating:** 5.0/5.0 stars *— sophia m.* [Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344) --- #### What Are G2 Users Discussing About Microsoft Advertising? - [What is a marketing center?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-a-marketing-center) - [What is a marketing center?](https://www.g2.com/discussions/what-is-a-marketing-center) - [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/microsoft-digital-marketing-center-does-microsoft-have-a-social-media-management-platform) - [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/does-microsoft-have-a-social-media-management-platform) - [What is digital marketing and its features?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-digital-marketing-and-its-features) ### 20. [WASK](https://www.g2.com/products/wask/reviews) Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization. Create AI Ad Creavites, Optimize, Analyze and Enjoy! **Average Rating:** 4.4/5.0 **Total Reviews:** 31 **How Do G2 Users Rate WASK?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind WASK?** - **Seller:** [WASK](https://www.g2.com/sellers/wask) - **Year Founded:** 2017 - **HQ Location:** Wilmington, US - **Twitter:** @wask (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/waskco/ (30 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Small-Business, 38% Mid-Market #### What Are WASK's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Ad Management (8 reviews) - AI Technology (5 reviews) - Automation (5 reviews) - Efficiency (5 reviews) **Cons:** - Limited Customization (4 reviews) - Export Issues (3 reviews) - Integration Issues (2 reviews) - Missing Features (2 reviews) - Subscription Issues (2 reviews) ### What Do G2 Reviewers Say About WASK? *AI-generated summary from verified user reviews* **Pros:** - Users find WASK to be **incredibly user-friendly** , simplifying Facebook ads and giveaways with efficient tools and management options. - Users appreciate WASK for its **automatic ad optimization** , simplifying management and enhancing efficiency in digital advertising. - Users value the **AI features** of WASK, which deliver insightful feedback and streamline campaign management effectively. - Users value the **automation capabilities** of WASK, simplifying ad management and optimizing performance effectively. - Users value the **efficient ad management** capabilities of WASK, streamlining processes and enhancing optimization across platforms. **Cons:** - Users note the **limited customization** options in WASK, especially for reporting and creative tools compared to advanced software. - Users desire more **customization options for exporting** reports, as current features feel somewhat limited and inflexible. - Users experience **integration issues** with WASK, wishing for broader connections to enhance its versatility and functionality. - Users note the lack of **recommended ads based on market data** , which hampers efficiency and tailored creativity in WASK. - Users report difficulties with the **subscription cancellation process** , including unexpected billing issues and lack of flexibility. #### What Are Recent G2 Reviews of WASK? **"[Effortless Ad Management and Optimization](https://www.g2.com/survey_responses/wask-review-12317507)"** **Rating:** 4.5/5.0 stars *— Kaan G.* [Read full review](https://www.g2.com/survey_responses/wask-review-12317507) --- **"[WASK’s AI Tools Are a Game-Changer for Catching and Fixing Ad Mistakes Fast](https://www.g2.com/survey_responses/wask-review-12380076)"** **Rating:** 5.0/5.0 stars *— Boubacar D.* [Read full review](https://www.g2.com/survey_responses/wask-review-12380076) --- ### 21. [Influensly](https://www.g2.com/products/influensly/reviews) Influensly is a TikTok Advertisement Technology Service with expertise in driving organic TikTok growth through ads powered by cutting-edge programmatic and AI technologies. With the effort and years of expertise of a dedicated team of advertising professionals and social media strategists, Influensly deeply understand the TikTok landscape and masterfully position content to captivate a desired audience. With an experience over two years, Influensly's promotional services become a helpful tool for any TikTok account aiming for enhanced visibility and growth. Influensly AI-driven platform empowers users to target specific niches, hashtags, countries and languages, ensuring a genuine and organic expansion of the TikTok presence. Additionally, users can effortlessly oversee their account progression with an intuitive and user-friendly growth dashboard. Adherence to TikTok's Terms of Service and an unwavering commitment to honesty fortify our approach. **Average Rating:** 4.9/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Influensly?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Influensly?** - **Seller:** [Influensly](https://www.g2.com/sellers/influensly) - **Year Founded:** 2010 - **HQ Location:** Limassol, CY - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 74% Small-Business, 26% Mid-Market #### What Are Influensly's Pros and Cons? **Pros:** - Analytics (2 reviews) - Ease of Use (2 reviews) - Ad Management (1 reviews) - Customer Support (1 reviews) - Easy Setup (1 reviews) **Cons:** - Expensive (2 reviews) - Plan Limitations (1 reviews) - Slow Loading (1 reviews) - Steep Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Influensly? *AI-generated summary from verified user reviews* **Pros:** - Users value the **powerful analytics** of Influensly for enhancing audience targeting and improving content performance. - Users find Influensly's **ease of use** invaluable for targeting and engaging the right audience effectively. - Users value the **effective audience targeting** in Ad Management, enhancing their reach and engagement significantly. - Users commend the **exceptional customer support** at Influensly, effectively resolving technical issues and enhancing user experience. - Users are delighted by the **easy setup** of Influensly, experiencing rapid results and new followers quickly. **Cons:** - Users find the pricing of Influensly to be **expensive** , with limited flexibility in package options for their needs. - Users feel the **plan limitations** hinder their posting frequency, finding it difficult to match their needs with available packages. - Users find the **slow loading** of the analytics dashboard frustrating, delaying access to updated information. - Users find the **steep learning curve** of Influensly challenging initially, but it improves with familiarity. #### What Are Recent G2 Reviews of Influensly? **"[Influensly is a great tool for advertising on TikTok.](https://www.g2.com/survey_responses/influensly-review-10386425)"** **Rating:** 5.0/5.0 stars *— Valeriia K.* [Read full review](https://www.g2.com/survey_responses/influensly-review-10386425) --- **"[Finding our audience in a precise and budget-friendly way](https://www.g2.com/survey_responses/influensly-review-10584101)"** **Rating:** 5.0/5.0 stars *— Darina L.* [Read full review](https://www.g2.com/survey_responses/influensly-review-10584101) --- ### 22. [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Perion One?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Perion One?** - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Company Website:** https://www.perion.com/ - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®) - **Ownership:** NASDAQ: PERI **Who Uses This Product?** - **Company Size:** 49% Mid-Market, 45% Small-Business #### What Are Perion One's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Management (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Perion One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Perion One, enabling seamless access to all platforms efficiently. - Users appreciate the **automation features** of Perion One, allowing for efficient management across all platforms. - Users appreciate the **centralized management** of Perion One, which saves time and enhances productivity effortlessly. - Users praise the **excellent customer service** and support offered by Perion One, enhancing their overall experience. - Users praise the **customization** features of Perion One, finding them essential for tailored data management. **Cons:** - Users experience **data inaccuracy** issues, particularly with categorizing data despite adhering to naming conventions and labels. - Users sometimes face **difficulties in data categorization** within Perion One, despite using strict naming conventions. - Users find some options to be **expensive** for the value they offer, impacting overall satisfaction. - Users experience occasional **inaccuracy** in data categorization, even with strict naming conventions applied. #### What Are Recent G2 Reviews of Perion One? **"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"** **Rating:** 4.0/5.0 stars *— Stelios K.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) --- **"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"** **Rating:** 5.0/5.0 stars *— Maddy B.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) --- #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### 23. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints. **Average Rating:** 3.7/5.0 **Total Reviews:** 93 **How Do G2 Users Rate Adobe Advertising Cloud?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Advertising Cloud?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 38% Enterprise, 35% Mid-Market #### What Are Adobe Advertising Cloud's Pros and Cons? **Pros:** - All-in-One (2 reviews) - Collaboration (1 reviews) - Comprehensive Tools (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) **Cons:** - Functionality Limitations (1 reviews) - High Competition (1 reviews) - Lack of Clarity (1 reviews) - Not Intuitive (1 reviews) - Poor Usability (1 reviews) ### What Do G2 Reviewers Say About Adobe Advertising Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **integrated nature** of Adobe Advertising Cloud, valuing its seamless collaboration and functionality. - Users enjoy the **seamless collaboration** within Adobe Advertising Cloud, enhancing their workflow through integrated apps and file syncing. - Users highlight the **comprehensive tools** of Adobe Advertising Cloud, praising its integrated nature and functionality. - Users appreciate the **ease of use** in Adobe Advertising Cloud, enjoying seamless integration and collaboration across the platform. - Users enjoy the **easy integrations** of Adobe Advertising Cloud, enhancing collaboration and seamless syncing across apps. **Cons:** - Users find the **functionality limitations** of Adobe Advertising Cloud restrictive, making it harder to create complementary apps compared to competitors. - Users find the **high competition** challenging, making it harder to create complementary apps like competitors do. - Users struggle with the **lack of clarity** in creating complements, unlike more intuitive competitor platforms. - Users find Adobe Advertising Cloud **not intuitive** , making it challenging to create complements compared to competitors. - Users find **poor usability** in Adobe Advertising Cloud, making it challenging to create complementary apps compared to competitors. #### What Are Recent G2 Reviews of Adobe Advertising Cloud? **"[A perfect package for cloud advertising services](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)"** **Rating:** 4.5/5.0 stars *— Stephanie H.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722) --- **"[Adobe is the most powerful creative ecosystem to work with](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)"** **Rating:** 5.0/5.0 stars *— Bairon P.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671) --- #### What Are G2 Users Discussing About Adobe Advertising Cloud? - [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts) - [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for) ### 24. [Orlo](https://www.g2.com/products/orlo/reviews) Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms. **Average Rating:** 4.4/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Orlo?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Orlo?** - **Seller:** [Orlo](https://www.g2.com/sellers/orlo) - **Year Founded:** 2013 - **HQ Location:** Birmingham, Midlands - **Twitter:** @HelloOrlo (7,097 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2819871/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration - **Company Size:** 55% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Orlo? **"[Importance of use of social media within community policing](https://www.g2.com/survey_responses/orlo-review-9598937)"** **Rating:** 5.0/5.0 stars *— Anna S.* [Read full review](https://www.g2.com/survey_responses/orlo-review-9598937) --- **"[Orlo - the time saving platform for content.](https://www.g2.com/survey_responses/orlo-review-8435106)"** **Rating:** 4.5/5.0 stars *— Lauren A.* [Read full review](https://www.g2.com/survey_responses/orlo-review-8435106) --- #### What Are G2 Users Discussing About Orlo? - [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for) ### 25. [vidtechy](https://www.g2.com/products/vidtechy/reviews) Grow Your YouTube Channel with VidTechy Your All-in-One YouTube Toolkit: From keyword Research to AI-Powered Channel Growth! Are you tired of spending hours optimizing your YouTube channel with little to no results? Vidtechy simplifies your optimization process, saving you time and effort. Our smart AI keyword research tool finds the right keywords to help channels of all sizes rank higher. It provides personalized keyword suggestions tailored to your channel's unique needs, making it easier to rank well even if your channel is new or has fewer subscribers. With Vidtechy, you can quickly discover the right keywords/topics to grow your audience. Focus on creating great content while Vidtechy handles all your YouTube SEO needs, saving you time and boosting your rankings, engagement, and growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **How Do G2 Users Rate vidtechy?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind vidtechy?** - **Seller:** [Vidtechy](https://www.g2.com/sellers/vidtechy) - **Year Founded:** 2021 - **HQ Location:** Chennai, IN - **Twitter:** @vidtechy (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/80253336 (2 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising - **Company Size:** 98% Small-Business, 2% Enterprise #### What Are vidtechy's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Analytics (1 reviews) - Easy Creation (1 reviews) - Efficiency (1 reviews) **Cons:** - Dashboard Issues (1 reviews) ### What Do G2 Reviewers Say About vidtechy? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Vidtechy, finding its integration straightforward and efficient for YouTube growth. - Users love the **powerful keyword explorer** and feature-rich functionality of Vidtechy for YouTube channel growth. - Users love the **powerful analytics** of Vidtechy, enhancing their YouTube growth with valuable insights and tools. - Users value the **easy creation tools** of Vidtechy, which effectively support their YouTube channel growth. - Users are impressed with the **efficiency** of VidTechy, noting its quick integration and impactful tools that enhance their channels. **Cons:** - Users feel the **dashboard needs an update** to provide a more coherent and seamless experience. #### What Are Recent G2 Reviews of vidtechy? **"[Rocking the YouTube SEO World!](https://www.g2.com/survey_responses/vidtechy-review-11402825)"** **Rating:** 5.0/5.0 stars *— Shea O.* [Read full review](https://www.g2.com/survey_responses/vidtechy-review-11402825) --- **"[VidTechy has developed a comprehensive approach to optimize its YouTube project.](https://www.g2.com/survey_responses/vidtechy-review-11406758)"** **Rating:** 4.0/5.0 stars *— Lu A.* [Read full review](https://www.g2.com/survey_responses/vidtechy-review-11406758) --- ## What Is Social Media Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Social Media Advertising Software? - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Social Media Advertising Software? ### What You Should Know About Social Media Advertising Software ### What is Social Media Advertising Software? Social media has transformed lives, opinions, and industries of all styles and sizes. Whether it’s a small online boutique or a booming business, there is incredible potential in adding social media advertising to a company’s plethora of marketing tools. When considering the addition of social media advertising software, buyers must think about the impact on digital strategy. This will open a business to a more diverse audience, increase trust, or reignite interest in products all from within the team.  Paid social tools were created to simplify messaging and attract customers. They can be enabled across blogs and many social media networks. There are some classic digital marketing tools, such as Facebook Ads, but social media advertising software opens up much more functionality and optimization.  Social media advertising platforms help manage marketing initiatives easily instead of spending extra time and resources on [social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies). Depending on the objectives, these tools can help plan or modify posts across multiple channels, help design eye-catching content, or integrate with certain types of [design software](https://www.g2.com/categories/design) to better share said content. Social media promotion software also helps businesses obtain analytical insights or improve CRM, optimize ad spend, and automate email marketing. There are plenty of options that help measure important KPIs and meet internal and external stakeholder’s goals. Much like social media itself, paid social tools are constantly evolving to better serve the needs of the business.  ### **What are the Common Features of Social Media Advertising Software?** When searching for the right software, buyers must consider their specific business goals. Below are the essential capabilities that will best complement social media ad strategy:  **Paid ad (social ad):** Placing ads in front of the right audience can make or break a digital strategy. These tools are primarily management tools that help place consumer-driven messaging, attractive templates, and promotion-centered ads across social networks. These ads are meant to be seen by potential customers, creators, and influencers. Paid social ads can be scheduled in batches or as one-offs and planned around events, releases, or seasonal campaigns.  Pricing will come into play per the demographic, location, and a few other factors, so users must measure the cost of the total ad campaign placements against the budget. Certain products are a better business choice than others and making these comparisons keeps stakeholder goals top of mind. **Built-in design tools:** When designing paid ad pieces, users can take advantage of the built-in tools. Most social media advertising software, if not all, have the option to upload a design; users must keep sizing and text placement in mind when choosing the creative. When deciding between static and video content, the latter is recommended since video content is known to garner more reach and impressions. Depending on the audience and user persona, the user may consider if a banner ad will convert better than a product shot in a 10-second promoted post.  **Audience targeting and retargeting:** To manage costs, it is imperative that an ad is seen by the desired customer. This makes social media targeting and retargeting features critical to finding the right audience. Creating a dynamic ad that’s focused on a specific consumer increases campaign success. These ads can be distributed across platforms to users that would be most interested in the product.  Targeting is a technique that uses demographic details, browser leads, and other factors to identify the perfect customer. On the contrary, retargeting means that the focus of a campaign is reigniting interest in people who have recently visited a site, searched for a product, or have had similar interactions. Since this is a more definitive approach to former users or customers, [retargeting software](https://www.g2.com/categories/retargeting) may be the best solution. Regardless of what method is chosen, both can ensure that success is front of mind while the customer is making their decision.  **Analytics:** Once the decision of which ad to post and where is made, the next step is deciding how to measure the results once the campaign is live. Ideally, the main metrics to watch is who is viewing the content and what actions they’re taking from it. Using analytics—usually a dashboard-like feature—helps marketers understand how content performs and confirms if the goal of the campaign has been achieved.  This data helps understand more about the target audience and what they react to. Measuring their reactions parallel to the campaign goals drives future strategy and direction. If a specific reporting function isn’t available in the product chosen, there is additional [social media analytics software](https://www.g2.com/categories/social-media-analytics) that can analyze a variety of different metrics.  ### What are the Benefits of Social Media Advertising Software? **Boosts brand reputation:** Social media usage has become so integrated into the consumer experience that it’s often the first place people go when vetting a brand. Paid social advertising can be used to legitimize brand presence in the marketplace, form a more trusted reputation, and offer a customized approach to the unique user.  **Offers versatility:** Due to the versatility of social media advertising, it becomes the perfect option for organizations of any size, regardless of industry. With content marketing, businesses can showcase the brand voice and value proposition through creative and clear methods, in addition to a variety of campaign strategies. For example, the goal can be a one-off campaign to showcase a new product or a streamlined approach of long-term targeted posts.  **Provides insights:** Paid social tools can not only implement ad campaigns but also offer insights based on the results. **Increases internal communication:** Once the target audience, goals, and strategy is defined, results can be achieved without the help of any agency. Running these campaigns in-house contributes to better internal communication surrounding execution and consistency that comes with team alignment. Knowing which directives to focus on and where the strengths and weaknesses lie makes for a better campaign. If there are reservations about an in-house approach, buyers may try consulting [marketing strategy agencies](https://www.g2.com/categories/marketing-strategy).  ### Who Uses Social Media Advertising Software? Social media advertising is used across small and large businesses, regardless of skill level or experience, these tools have options available for all types of users.  **Social media managers:** In most established or even emerging businesses there is usually a role dedicated to the business’s social media presence. Social media managers use this type of software to curate content or social media posts, thus forming customer relationships. Regardless of department size or skill level, some tools can be managed by one person at a time or entire teams. These tools can help with time management, campaign execution, and deliverable creation.  **Growth marketing specialists:** Growth marketing specialists are dedicated to getting new users to a website or social page and converting them to customers. They specialize in the acquisition and understanding of key demographics of an audience. They use paid social advertising tools for implementation, measuring results, and creating specific strategies to best reach the dictated key performance indicators (KPIs). They read the data and understand where to tweak campaigns across platforms to reach as many new customers as possible.  **Startup, small, and established business owners or managers:** Most startups or emerging businesses, can not afford agencies or six-figure budgets to help with their marketing needs. Such business owners use social media advertising tools as most are free to use and have intuitive resources for small businesses.  ### What are the Alternatives to Social Media Advertising Software? Some alternatives to social media advertising software remove the responsibility of social media management from in-house to specialized agencies and others focus more on tracking insights. Deciding which is right for specific business needs will be determined by goals, budget, and capacity.  [Social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies) **:** These services help businesses focus on the promotion of their brand or product on social media platforms. SMM companies are often used when businesses have an engaged audience online but are unable to produce converting content. SMM companies provide a variety of social media solutions like boosting presence, account management, and content creation. If the focus is less advertising and more engagement-based tools, these are a great choice.  [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** If a business wants to focus on understanding its audience, then social media monitoring software could be a great alternative. To better understand a strong base of users or the landscape of a market, using a social media monitoring tool (also called social listening) is the best bet. These products are used to track competitors, identify trending topics, and understand consumer sentiment. Social media monitoring software is great for brands with clear and ongoing marketing strategies and who are looking for a deeper understanding of the present to better plan for the future.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics): Some teams find that they need no assistance with social media account management, but may need help to gather and interpret the data. All social media platforms have some type of analytics to help gather information on user's tendencies and practices. Social media analytics software helps grow businesses by focusing on the success of paid social campaigns. They measure metrics around brand awareness, engagement, and other data points to improve future success and customer experience down the line.  ### Challenges with Social Media Advertising Software While paid social tools come with many benefits, there are also some challenges. These types of software are complex when it comes to learning how much time to dedicate to it, how much use a tool like this will get, and what kind of results the team is hoping to achieve by integrating these products into a daily routine. When considering including social media advertising solutions, buyers must be sure to weigh in some of these potential challenges. **Reporting and customization** : Most of these products can report on how the campaign or one-off posts performed. Although, there can often be a disconnect when digesting it to direct strategy. The reporting feature will not provide solutions to problems and will only offer insights into what was done well and what needs improvement. **A lot of information all at once:** Social media promotion software provides information on traffic, content, analytics, and so on. First-time users may find it difficult to read and interpret this data or use this type of platform. The number of reports, upload criteria, clicks, etc., can be overwhelming at first. Tooltips, onboarding, and customer support for the product can help users understand how best to use this product.  **Price vs. value:** Normally these products will come with a basic package that will offer bare minimum tools for free. This is a simple and cost-effective solution. But oftentimes, a team will need to go beyond the basic package to achieve the results they’re looking for. It is important to evaluate exact needs before investing in these tools. Is it just SEO or hashtag competitor analysis, or an entirely comprehensive suite of tools? Once exact needs are decided along with budget and stakeholders’ approval is taken, social media advertising platforms will make a great addition to any marketers’ toolbox.   ### How to Buy Social Media Advertising Software #### Requirements Gathering (RFI/RFP) for Social Media Advertising Software Requirements should include offering the ability to upload and create social ads, being able to buy and launch campaigns on at least one social media platform, provide clear and effective workflows to manage trafficking ads, and be able to track key success metrics such as reach and conversion.  #### Compare Social Media Advertising Software Products **Create a long list** Buyers must start from the very beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential (such as, automation, real-time analytics, or content creation) and remove any products that don’t include those features. If there’s one specific thing from a product that others don’t have—but isn’t critical to the business goals—buyers can consider leaving that product behind to find one that checks all the boxes. It is recommended to check if these tools can integrate with other [social media marketing software](https://www.g2.com/categories/social-media-marketing) and [digital advertising platforms](https://www.g2.com/categories/digital-advertising) to ensure a full-circle approach to advertising a brand online.  **Create a short list** Once a main selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and make sure that these shortlist products meet all requirements important to the key business objectives. Once the options have been narrowed down, businesses should take into account reviews and objective third-party analysis. Potential mobile marketing campaign needs must be met too, and buyers should ensure that the product of choice will work across iOS and Android. This will help better identify an all-encompassing product. After this, there should be about two to three options that are under consideration for purchase.  **Conduct demos** For this type of software, there will be an option to take part in a free trial (usually ranging from a week to a month of use) that will help make the decision. Often after the trial period, vendors will include a tiered pricing plan that best suits the needs and size of a business.   Some options will even have a pop-up that encourages a prospective buyer to discuss a plan to purchase with a member of their sales team. This could lead to a demo where the sales team will walk through the product, but buyers must keep in mind that most social advertising software will either have an account manager or an internal onboarding team that will help answer questions too.  #### Selection of Social Media Advertising Software **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders (immediate manager or department head) must be included in this purchase. They will be the ones directing the strategy, and in order to collaborate effectively they will need to have visibility over cost and implementation. Smaller teams (startups or new businesses) must evaluate why they need the software and how it will help them achieve their business goals.  **Negotiation** Most of these products won’t require negotiation but that doesn’t mean buyers should compromise on features, add-ons, services. If there is a specific feature that might cost extra but will garner better results, buyers should consider it. It is also important to look for any opportunities to get discounts or contract riders that would benefit the contract length. Before making the final decision, buyers must go over the details with the team to ensure a confident purchase of any specific social media advertising software.  **Final decision** This decision to purchase should be made with team goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical. It should be based on the digital advertising needs of the business.  ### Social Media Advertising Software Trends **Transparency** Paid social advertising should be reflective of not only the brand but also the company behind it. Users must leverage a social media advertising platform to showcase exactly what the business does in order to further prove trust to the customer. Misleading them or overpromising capabilities is the fastest way to lose customers. It is important to evaluate what the business stands for, what makes it different in this industry, and why should a customer go with this specific product instead of the other one. **Customer-first content** Knowing the specific target audience determines the type of content that’s going to be created and promoted with social media advertising. With customer-first content, there is a higher chance of conversion and retention. Engaging content makes the customer feel that they’re being seen. This builds trust between the two parties and eventually leads to loyalty. A way to create customer-first content is by knowing what type of content the target demographic will respond to. Short-form content and entertaining videos would work for generation-z clientele. For generation-x and above, static and clickable ads work best. No matter the industry, there are proven methods of acquisition that will be successful.  **Diversifying platforms** Businesses should use diverse social media platforms to reach a wider range of demographics. Businesses should take stock of where their target market is online in order to make an educated buyer-focused choice. Social media advertising is still a relatively new playing field and there’s no one right or wrong way to be successful with it. But knowing where the ideal customers are and how to reach them is a step in the right direction.