# Data Studio vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in providing a robust data visualization experience, with users praising its versatility in creating various types of visualizations, from charts to maps. One user highlighted the ease of adding fields for developers, making it a powerful tool for data-heavy environments.
- **Users say** that Looker Studio stands out for its user-friendly interface, particularly for beginners. Reviewers appreciate how quickly they can learn to navigate the platform and create reports, with one noting the simplicity and clarity of the reporting features, making it accessible for those new to data analysis.
- **According to verified reviews** , Looker has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users commend its seamless integration with BigQuery, which enhances the dashboard-building experience, making it intuitive even for less technical users.
- **Reviewers mention** that while Looker Studio offers excellent integration with Google products like Google Ads and Google Analytics, Looker provides a more comprehensive set of features for complex data needs, which is particularly beneficial for mid-market companies looking for depth in their analytics.
- **Users highlight** that Looker’s quality of support is notably higher, with many praising the responsiveness and helpfulness of the support team. In contrast, Looker Studio users have expressed some dissatisfaction with support quality, indicating a potential area for improvement.
- **G2 reviewers note** that while Looker Studio shines in ease of setup, with users finding it straightforward to get started, Looker offers a more powerful and customizable experience once fully implemented, making it a better fit for organizations that require advanced analytics capabilities.



| | Data Studio | Looker | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 475 | 1,642 | 
| **Largest Market Segment** | Small-Business (46.5% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Data Studio

Pros:
- Ease of Use (23 reviews)
- Visualization (13 reviews)

Cons:
- Limited Customization (9 reviews)
- Slow Performance (9 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Data Studio | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.5 (370 reviews) | 8.7 (1127 reviews) | 
  | **Ease of Use** | 8.2 (376 reviews) | 8.3 (1133 reviews) | 
  | **Ease of Setup** | 8.4 (203 reviews) | 8.3 (609 reviews) | 
  | **Ease of Admin** | 8.2 (154 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 7.3 (290 reviews) | 8.6 (962 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (135 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 8.6 (349 reviews) | 8.7 (1055 reviews) | 

---
## Pricing

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | 8.6/10 | 327 |
| **Looker** | 8.3/10 | 779 |

#### Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (296 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (298 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.5 (242 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.9 (297 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Data Studio | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (517 reviews) ✓ Verified | 

#### Building Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Data Studio | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | 8.3/10 | 327 |
| **Looker** | 8.2/10 | 745 |

#### Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (296 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (298 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.5 (242 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.9 (297 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Reports Interface** | 8.9 (114 reviews) | 8.5 (111 reviews) | 
| **Share Reports** | 9.1 (107 reviews) | 8.5 (108 reviews) | 
| **Steps to Answer** | 8.1 (95 reviews) | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Data Studio | Looker | 
|---|---|---|
| **AI Text Generation** | 5.5 (36 reviews) | 7.0 (100 reviews) | 
| **AI Text Summarization** | 5.6 (37 reviews) | 7.1 (100 reviews) | 

#### Visualization

| Feature | Data Studio | Looker | 
|---|---|---|
| **Graphs and Charts** | 9.0 (114 reviews) | 8.5 (116 reviews) | 
| **Score Cards** | 8.7 (101 reviews) | 8.4 (111 reviews) | 
| **Dashboards** | 9.1 (118 reviews) | 8.7 (116 reviews) | 
| **Formats** | 8.5 (103 reviews) | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Data Studio | Looker | 
|---|---|---|
| **Historical Snapshots** | 8.3 (97 reviews) | 8.1 (107 reviews) | 
| **Real-Time Updating** | 8.7 (108 reviews) | 8.3 (107 reviews) | 

#### Collaboration

| Feature | Data Studio | Looker | 
|---|---|---|
| **Sharing** | 8.9 (115 reviews) | 8.4 (109 reviews) | 
| **Co-Editing** | 8.6 (101 reviews) | 8.0 (106 reviews) | 
| **Devices** | 8.0 (93 reviews) | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Data Studio | Looker | 
|---|---|---|
| **Historical Snapshots** | 8.2 (208 reviews) | 7.8 (137 reviews) | 
| **Real-Time Updating** | 8.3 (253 reviews) | 8.1 (142 reviews) | 
| **Email Reports** | 8.2 (213 reviews) | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | N/A | N/A |
| **Looker** | 7.9/10 | 801 |

#### Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (296 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (298 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.5 (242 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.9 (297 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Data Studio | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Data Studio | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Data Studio | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Data Studio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.7 (39 reviews) | 

#### Self Service 

| Feature | Data Studio | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Data Studio | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (43 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (517 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Data Studio | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.2 (55 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Data Studio | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Data Studio | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Data Studio | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.3 (36 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | N/A | N/A |
| **Looker** | 8.4/10 | 771 |

#### Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (296 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (298 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.5 (242 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.9 (297 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Data Studio | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | 

#### Building Reports

| Feature | Data Studio | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Data Studio | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Data Studio | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Data Studio | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Data Studio | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Data Studio | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | N/A | N/A |
| **Looker** | 8.2/10 | 311 |

#### Marketing Operations

| Feature | Data Studio | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (241 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (228 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Data Studio | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Data Studio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Data Studio | Looker | 
|---|---|---|
| **Small-Business** | 46.5% | 19.3% | 
| **Mid-Market** | 36.5% | 60.7% | 
| **Enterprise** | 17.0% | 20.0% | 

### By Industry

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.5%
- **Automotive:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Education Management:** 2.2%
- **Other:** 41.5%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
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- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (103 reviews)
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- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (286 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)

### Alternatives to Looker

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- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (286 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
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- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3651 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

---
## Top Discussions

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/data-studio-vs-looker)