--- title: Looker Reviews meta_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1656 reviews by the users' company size, role or industry to find out how Looker works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1656 scale: '5' date_modified: '2026-08-03' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Looker Reviews **Vendor:** Google **Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,656 ## About Looker Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. ## Looker Pros & Cons **What users like:** - Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. (108 reviews) - Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. (64 reviews) - Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. (57 reviews) - Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. (54 reviews) - Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. (51 reviews) - Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views. (51 reviews) - Intuitive (46 reviews) - Dashboard Usability (42 reviews) - User Interface (42 reviews) - Time-saving (37 reviews) **What users dislike:** - Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. (52 reviews) - Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. (38 reviews) - Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. (29 reviews) - Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. (29 reviews) - Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. (27 reviews) - Users find Looker to have a **complex usage** that complicates onboarding and hampers effective data management. (27 reviews) - Limited Customization (22 reviews) - Limited Features (21 reviews) - Users criticize the **missing features** of Looker, citing limited customization, poor integration options, and offline availability issues. (21 reviews) - Users find **poor visualization** capabilities in Looker, lacking essential features compared to competitors like Tableau. (20 reviews) ## Looker Reviews ### 1. How to Make an Interactive Dashboard in a Few Minutes **Rating:** 3.5/5.0 stars **Reviewed by:** ‪Ashraf A. | Data Analyst, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2025 **What do you like best about Looker?** Easy to use when you want to make an interactive dashboard **What do you dislike about Looker?** So far, I haven’t found any problems with it. **What problems is Looker solving and how is that benefiting you?** Many softwares don't support the mobile app so we can use looker even we have our phones that's help me to save time ### 2. Amazing in Free Tier Range | Lacks Other Features **Rating:** 3.0/5.0 stars **Reviewed by:** ASHISH D. | Sr. Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Looker?** Data Blending Option that is lacking in other freeware like Metabase , combining multiple data sources ! **What do you dislike about Looker?** Inability to create Decks and better Visual Representations like Tableau Also , no feature to save the data on cloud (Auto Refreshed + Catched) so that we have to hit the Servers again and again thus causing Delays and crashes when too many users use it simuntaneously. No Feature to assign specific Roles & Access of Dashboards to particular Users . Lack of Visualizations available . **What problems is Looker solving and how is that benefiting you?** - Creating Easy Visualization , Regularly Monitored Dashboards & Tables - Ease of Providing Daily Reports to users with no SQL Access/Rights - Monitoring DAO/MAO/WAO and generating Alerts if there is a decline. ### 3. Best tool for Data Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul R. | Senior Devops Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Looker?** Easy to use and user friendly UI. Quickly generates reports in the dashboard. Easy to troubleshoot. **What do you dislike about Looker?** Most of the time during creation of the instances goes to CrashBackLoop issue. **What problems is Looker solving and how is that benefiting you?** Generating SQL data in graphical representation helps alot. ### 4. Powerful and Flexible Data Exploration **Rating:** 4.0/5.0 stars **Reviewed by:** Deep P. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Looker?** It gets Everything into one place using LookML, which is very incredible. The feature of creating beautiful data dashboards is the most I liked. Integration to other platforms is at good level. **What do you dislike about Looker?** As the new things come up its tough for new users to learn LookML and get used to it also its time consuming to create from scratch. **What problems is Looker solving and how is that benefiting you?** Looker helped solve the problem of fragmented and inaccessible customer and inventory data for a business I visited. By centralizing this data and creating interactive dashboards, we were able to gain a clear, unified view of customer behavior and inventory levels. ### 5. One solution **Rating:** 5.0/5.0 stars **Reviewed by:** Pawan K. | Associate Director Brands, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Looker?** It’s a one place to access all dadhboard of sales and prifit along with reports **What do you dislike about Looker?** Lag in syncing data as it takes 2 days atleast **What problems is Looker solving and how is that benefiting you?** Generating sales data amd i tegrating in profit and loss statement. ### 6. Powerful BI tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2025 **What do you like best about Looker?** Looker is an excellent tool for transforming raw data into actionable insights. I like how it seamlessly integrates with various sources. I love how it uses LookML for defining data models which ensures consistency across reports, which is a huge plus when working with large teams. I also like its customer support, you can just raise a ticket and get the resolution quickly. **What do you dislike about Looker?** There is a bit of a learning curve, especially for new users who are unfamiliar with LookML. Another issue is that, it is sometimes slow when handling complex queries or large datasets. **What problems is Looker solving and how is that benefiting you?** We use looker heavily for generating all of our dashboards which are used by various teams to get business insights. ### 7. It is one of the best or rather is best Power BI Tool I have come across **Rating:** 5.0/5.0 stars **Reviewed by:** Anand K. | Associate Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2024 **What do you like best about Looker?** It is a I would say very powerfull Business Intelligence (BI) and Data Analytics platform that I have come across and I have used it in my previous projects, to do various tasks Like analyzing and visualyzing our data sets. Also I have a Google Cloud ecosystem which help me to easily collaborate and Integrate across various data Sources and delivering a better and faster dashboards and reports. One feature I would like to mention is that LookML language, It helped me to create a centralized model that made consistency across my whole team. also the various visualization options, including the bar charts or the heatmaps , or the geospatial charts are very helpfull to me. For a beginner like me the simplicity of the tool was very helpfull, but the complex tool like LookML or the SQL needed my tecnical attention. **What do you dislike about Looker?** When I talk about the cons I would say that as we are having the powerfull data exploration and reporting tools, but the interface and underlying concepts of data modelling like (LookML) were a little complex for me. Since our project demanded the custom data Modelling and we were short of expert data engineers or analysts we found it tough as I had to learn and understand LookML (Looker’s own data modeling language) and also SQL. **What problems is Looker solving and how is that benefiting you?** Now there was a problem with my project where in the data was stored across multiple systems, databases and platforms (for my case in Silos). This problem caused a great difficulty for my team to get verified view of the data which made the reports generated outdated and inconsistent. Now Looker comes to the picture and it helped us centralize data from various sources like Google BigQuery or the SQL Databases into there single platform, This helped us ensuring the consistent reporting and gave the team a real time data, by eliminating the discrepancies between the cross functional teams thereby giving the decision makers reilable insights. ### 8. Looker : extremely integrated and easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Tapish R. | Data Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2024 **What do you like best about Looker?** The most helpful features of looker was 1st, The way its integrated with the google cloud system, you don't have to do any anything, just write your query on bigquery and from there you can directly visualize it on looker, create a report or dashboard and you can distribute it to all the associated google cloud accounts and more, there js aunlimited number if external connectors so you can use any data source, you can use custom query to write any other query you require, you can create custom datatypes and so more. **What do you dislike about Looker?** I think the number of themes and visualization options are a bit less when compared to other visualization tool lik powerbi and tableau, also an option to open the source data by clicking on visualization will be very helpful. **What problems is Looker solving and how is that benefiting you?** The integration with bigquery helps me in visualization without having to download the results and then use that file as source for visualization ### 9. Looker end user **Rating:** 4.0/5.0 stars **Reviewed by:** Vighneshwar M. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Looker?** Ability to setup very quickly to the need **What do you dislike about Looker?** Costing is one key pain point and also ability to share with other users **What problems is Looker solving and how is that benefiting you?** Easy to read data from excel and salesforce dumps. ### 10. Great visuals and highly recommended. **Rating:** 4.0/5.0 stars **Reviewed by:** vipul s. | Senior Software Engineer/AI-ML Engineer , Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Looker?** Looker provides powerful Data Modeling, self-service analytics, Integrated workflows, Real-Time data, customizable Dashboards. These integrated features makes it best tool for me. **What do you dislike about Looker?** It is difficult to use, pricing is quite high. **What problems is Looker solving and how is that benefiting you?** It helps businesses by making data more accessible, consistent, and actionable. It provides a centralised data model, ensuring everyone works with the same accurate information. Since Looker queries directly from databases, the data is always up to date, leading to better real-time decision-making. Also improves collaboration by allowing users to share reports, set alerts and integrate with tools like slack and Google sheets. ### 11. A great tool for tracking productivity and Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Sunny R. | Placement Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Looker?** I had the opportunity to work with Lokker while working at WNS, and the help I got from looker in tracking and managing my subordinates' performance really did wonders for me. Its data visualisation of performance, advanced use of analytics is truly great but when it comes to customisation with several available filters and other options really made my data collection and sorting task quite easy. **What do you dislike about Looker?** While it's great but during the initial times I felt that making use of such customisation and advanced visualisations could be challenging for a person who is new to such things. **What problems is Looker solving and how is that benefiting you?** It is helping me to track and analyse my subordinates performance and how I can use those for data visualisation purpose in order to communicate the same to upper management. ### 12. Senior Data Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Nirmala S. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Looker?** Looker Studio's ability to integrate with diverse data sources and connectors makes it a great tool for creating detailed and dynamic reports, catering to various data visualization needs. **What do you dislike about Looker?** I will be honest, I was struggling with Looker Studio. I thought it would be the solution to my data visualization needs, but it was slow, clunky, and limited. I had to use third-party connectors just to get my data in, and even then, it was a hassle **What problems is Looker solving and how is that benefiting you?** Looker solves the problem of making things look prettier. It's no more easy to use than other self-service tools tbh. Training is required to maneuver in Looker, and understand the modeling that took place in order to arrive at desired results. ### 13. Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Hanumant P. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Looker?** I like the automation feature. That's the reason, I mostly use this and recommend to all my colleague as well. **What do you dislike about Looker?** I dislike the notification feature. That's the only reason which I dislike **What problems is Looker solving and how is that benefiting you?** Google Cloud enables seamless scaling, particularly during heavy traffic of data. It eliminates concerns about server upkeep or infrastructure management. ### 14. Best free tool for quick visualisations **Rating:** 3.0/5.0 stars **Reviewed by:** Sen A. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Looker?** Pros : 1. Best free tool for simple visualisations. Looker studio does a great job for Product managers / Product marketing managers looking for quick visualisations. 2. Looker is a part of google workspace tools and comes with easy implementations options with other google workspace tools ( if you are using google analytics for tracking marketing and big query). 3. Easy to implement and easy to access across the organisation, you do not need a google account to access the reports ( Our partner orgnisation does not allow google login in company laptops). **What do you dislike about Looker?** Cons : 1. Slow : Looker is slow compared to other premium tools like tableau. It has a limit on the number of queries per minute, which slows down performance if you are using multiple data sources for your dashboard. 2. Slightly code heavy compared to other tools. Looker ML and Looker studio requires more code for establishing basic relationships and drill downs require much more programmer effort. 3. Browser based : Looker is entirely browser based, which is a pro - if you are needing simple visualisations but for large complex datasets the browser crashes at times. **What problems is Looker solving and how is that benefiting you?** Ease of use for quick visualisations and presentations. The browser based tool with built in integrations with other google tools can quickly connect and create visualisations for meetings. ### 15. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Lakshmi Y. | Sr.Tibco Developer/Java Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2025 **What do you like best about Looker?** Offers real time enterprise dashboards which are built on governed data. Offers repeatable analysis, and inspires in depth understanding of the data. **What do you dislike about Looker?** Nothing is there dislike about Looker. Good data visualization tool. **What problems is Looker solving and how is that benefiting you?** Turning my data into compelling stories of data visualization art. ### 16. Looker studio for beginners **Rating:** 5.0/5.0 stars **Reviewed by:** DIVYA J. | Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Looker?** User Interface is very good which help me to create custumized dashboards with real time updates. **What do you dislike about Looker?** In case of no internet , viewing or editing dashboards is not possible i.e, no offline access on Looker **What problems is Looker solving and how is that benefiting you?** I am working in edtech company ( ALLEN ) More then 40000 students are registered here for class 6 to 12 When i need to find result of any one student along with a particular date and subject it help me to find it. ### 17. Data flexibility and visualization **Rating:** 4.5/5.0 stars **Reviewed by:** MeganThomas P. | Marketing Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Looker?** The ability to manipulate data and LookML to quickly iterate on reports and dashboards and present visuals in many ways **What do you dislike about Looker?** needs better enforcement of devops process **What problems is Looker solving and how is that benefiting you?** Flexible tool to enable business with data decision driven views ### 18. Excellent Freemium tool for marketing reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Christos P. | Marketing Operations Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Looker?** Easiness to set up, connect your channels and customize your dashboards. **What do you dislike about Looker?** APIs can be costly and limited customization options such as bulk changes in theme. **What problems is Looker solving and how is that benefiting you?** Marketing intelligence overview for all our tools. ### 19. Glitchy and hard to scale **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Looker?** Easy to navigate, easy to connect to third party tools **What do you dislike about Looker?** Looker Studio wasn't the right fit for our ad agency. We used it with Supermetrics and Google sheets. But it was glitchy, hard to scale across multiple clients, and too clunky for our needs. **What problems is Looker solving and how is that benefiting you?** Visualization of our marketing campaigns and being able to share with clients. ### 20. Can't live with, can't live without **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Looker?** I absolutely LOVE Looker for how comprehensive & accurate the data is on the platform. Our company has 3-4 different data sources and all platforms we have used before has failed to show accuracy in the data that Looker has! It's easy to use, easy to teach & very accessible. **What do you dislike about Looker?** Only thing I would say I dislike about Looker is that it takes FOREVER to load - sometimes fails to load altogether! After one has taken time to put all filters in, etc a failed report at the end is sad :( Easy to use for data oriented people thoguh. **What problems is Looker solving and how is that benefiting you?** ACCURACY in the data! Looker has helped us with hosting data that our CRM was unable to after a point. ### 21. Good Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aakanksha P. | Associate Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Looker?** Looker makes it easy to explore data without writing tough SQL codes, thanks to its interactive UI and reusable LookML models. It ensures consistency in metrics and integrates well with modern data platforms like Snowflake. **What do you dislike about Looker?** Looker can have a steep learning curve with LookML, especially for new users. Also, dashboard performance can lag with complex queries or large datasets. **What problems is Looker solving and how is that benefiting you?** Looker is pulling data from Snowflake and other sources (like Marketo), letting create centralized dashboards for campaigns, leads, email performance, and conversions. ### 22. Honest review **Rating:** 4.0/5.0 stars **Reviewed by:** Ravinder k. | UTRAN Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Looker?** The UI of the system is what i like the most. **What do you dislike about Looker?** Sometimes its create unnecessary delay while reporting the KPI's. **What problems is Looker solving and how is that benefiting you?** Chart analysis for the sales forecasting. ### 23. Google Cloud - World Changing Technolgies **Rating:** 5.0/5.0 stars **Reviewed by:** Yashraj J. | IT Manager, Furniture, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2025 **What do you like best about Looker?** With Google cloud, all cloud processing easy. **What do you dislike about Looker?** Hard to setup in a proper way, UI is not good. **What problems is Looker solving and how is that benefiting you?** Data Visualization, Data gathering ### 24. Data analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Elhadj D. | Data analysis, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2025 **What do you like best about Looker?** Looker is very easy to use, and especially the collaborative aspect because I had a task and we were in a group, it really helped us manage the tasks better and put everything together to achieve a good result. **What do you dislike about Looker?** There are fewer charts compared to other tools like Power BI and others. **What problems is Looker solving and how is that benefiting you?** Collaboration. It’s very helpful to use for collaborative work. ### 25. How looker helpful to you? **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag A. | Research Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Looker?** Looker Studio which is also known as Google Data Studio, is an amazing powerful tool for information graphics, data visualisation and reporting. Generally the ability of looker is to integrate seamlessly with various kind of data sources like Google Analytics, Google Ads, BigQuery, and many more are there which makes it highly versatile. one of the main feature which is drag-and-drop interface is intuitive, allowing even those users which are not in the field of technical which helps to create comprehensive, visually attractive or interesting dashboards with ease. Mainly, it is an amazing tool for changing raw data into useful data, perfect for various types of business which are looking to elevate their data management. **What do you dislike about Looker?** There are some areas where Looker can improve like Customization, while broad, which feels sometime limited, mainly for advanced users looks for more complicated visuals. On the other hand performance also lag with very large data, which might require enhancement. **What problems is Looker solving and how is that benefiting you?** It connect to multiple data sources. It helps to design customized dashboards and various types of reports. Very flexible to use It provides real time insights of data. It helps to collaborate with various softwares like Google sheets,Slack etc. ### 26. Best on the go tool for web analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Dilip K. | Associate Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Looker?** Ease of buidling the dashboard. It's easy and even a beginner can start building it in no time. **What do you dislike about Looker?** There is no power query like tool where we can transform the dataset. In my opinion that is the major drawback of this tool **What problems is Looker solving and how is that benefiting you?** - Creating the custom dashboards which were not possible in Google analytics - Combine multiple data sources to create comprehensive dashboard ### 27. Looke for best visualisation tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2025 **What do you like best about Looker?** We can modify and linked with many sources **What do you dislike about Looker?** Right now , nothing but i'll suggest on speed **What problems is Looker solving and how is that benefiting you?** For leader's, they can easily view the current update and take the decision, they don't need to come me for any thing related summary, raw data. they can now export the raw data aswell ### 28. How to make your Data Self Service more reliable? **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2025 **What do you like best about Looker?** 1. Control over development and metric definitions. 2. Managing data products and allowing similar strictire as data warehouse. 3. Ability to transform data into reliable and long term models. 4. Explores that can reduce the amoiunt of resources spent on ADHOC requests by stakeholders. **What do you dislike about Looker?** 1. Long development cycle. 2. Difficulty setting up data tests in Looker. 3. Not suitable for exploration of data. **What problems is Looker solving and how is that benefiting you?** Problems looker is solving: 1. No reliable data visualisation tool. 2. Different stakeholders creating their own reports causing discrepancies in metrics and their understanding. 3. No easy to maintain and scalable data platform. 4. Lack of self service. ### 29. Data Visualization **Rating:** 4.5/5.0 stars **Reviewed by:** Shantanu A. | Specialist Excellence in Data Analytics at IHG Hotels & Resorts, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Looker?** Its easy to connect and complete the ETL transformation and make the visualize it **What do you dislike about Looker?** Its interaction is little challenge as compare to other tools. **What problems is Looker solving and how is that benefiting you?** Is to make different KPI metrics and try to update the connection frequently. ### 30. One Stop for all my customer reports! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Looker?** I love how easy it is to download reports and no complex filters to extract them. 1. Easy to run and extract 2. Reports can also be scheduled to recepients directly (makes it easier to automate) **What do you dislike about Looker?** There are instances where the application takes lil more time to load! **What problems is Looker solving and how is that benefiting you?** As a Saas business, There are quite a few data our customers usually requests us for, looker has made it easier for us to download, extract and share them with the customer. ### 31. Solid Dashboard Experience, but Challenging to Build **Rating:** 2.5/5.0 stars **Reviewed by:** Sammy C. | Regional Marketing Manager – Europe & Canada, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Looker?** What I like best about Looker is how easy it is to use once the dashboards are set up. The visualizations are really clear and helpful for understanding data at a glance. It’s great for sharing insights with the team and makes discussions about data much easier. **What do you dislike about Looker?** Its challenging to build reports and dashboards. The learning curve feels steep, especially for new users. It can be frustrating to navigate, and it often take more time than I’d like to set things up the way I want. What I did is copy others dashboard template, and modify it to match my needs. **What problems is Looker solving and how is that benefiting you?** Looker helps solve the problem of figuring out what’s happening with our data. It makes it easier to spot trends and understand our performance at a glance. This has really benefited me because I can quickly pull up the information I need for meetings, and it helps me communicate insights to the team without getting bogged down in numbers. It just makes the whole process smoother ### 32. "Transforming Data into insights: Looker Studio Review" **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Looker?** Looker studio is easy to use and makes interactive dashboards simple. Have multiple connectors and provides clear insights quickly. Customer support is exceptional. **What do you dislike about Looker?** Looker studio is limited to customizing the visuals , also while handling complex data transformations as it relies heavily on pre-processed data. **What problems is Looker solving and how is that benefiting you?** Looker helps in combining data from different data sources and presenting it in clear , interactive dashboards.one of the problem it solves is it seamlessly connects with BigQuery allowing to analyze large datasets directly without needing to move or preprocess the data. ### 33. Looker - The quintessential BI tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ananth J. | Data Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2025 **What do you like best about Looker?** I like the integrations with g suite the most, love how I can build out quick visualisations that sync up with live data on my google sheets. **What do you dislike about Looker?** I am not a big fan of the lack of other integrations for data sources other than g suite. I like looker and looker studio separately as products but if the integrations of looker studio could be combined with the SQL intensive Looker it would really be a game changer. **What problems is Looker solving and how is that benefiting you?** We're really able to leverage the data that we have and use that to make decisions ### 34. One of the best products for data visualization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** I recently started using Looker for my data analytics needs, and it has been a game-changer. Its ability to transform complex data into insights is remarkable. The intuitive interface makes it incredibly easy to build and customize reports, while the robust data modeling capabilities ensure that we have a single source of truth. It is very flexible. Whether you're a data scientist or a business user, Looker's user friendly design helps all skill levels. The integration with various data sources is seamless, and the real-time data exploration feature has significantly improved our decision-making process. **What do you dislike about Looker?** While Looker's interface is designed to be intuitive, some users find it complex, especially when dealing with advanced features. Simplifying navigation or providing more guided tutorials could help new users get up to speed faster. So the UX could be improved a little **What problems is Looker solving and how is that benefiting you?** Looker helps me create highly customizable dashboards that can display a variety of visualizations including bar charts, line charts, scatter plots, pie charts, and more. Users can tailor these dashboards to meet specific needs and preferences for their data visualization needs. The reports can be interactive as well. It uses LookML, its modeling language, to create a centralized data model. This model ensures consistency in data definitions and calculations across the org. LookML allows users to define metrics, dimensions, and relationships in a way that makes data exploration and analysis more intuitive. ### 35. Robust, powerful and scalable solution to data modelling **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Semiconductors | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Looker?** 1.Powerful data modelling with LookML. 2. Ability to directly query existing databases. 3. Alot of customizations and collaboration features. **What do you dislike about Looker?** 1. Not very user friendly. 2. Can be complex for newer users. 3. Vizualisations options need improvement. **What problems is Looker solving and how is that benefiting you?** Looker is very good at unifying all the databases and eliminating data silos. It helps create strong and complex data models which can be customised and scaled according to usecase. ### 36. Effortless, User friendly and Customizable Data Visualization tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2025 **What do you like best about Looker?** The UI is very intuitive and easy to use to create visualizations and analysis. Very robust data modelling tool in LookMl. Looker also integrates well with other tools such as data warehouses. **What do you dislike about Looker?** Large datasets and queries take a very long time in processing. Lack of collaborative features within looker **What problems is Looker solving and how is that benefiting you?** Looker helps in visualizing data and performing analysis on top of them for our internal teams and also for our customers. ### 37. Over All Good but Little bit complicated for Beginners **Rating:** 2.5/5.0 stars **Reviewed by:** Majid S. | Google ads manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Looker?** Best thing is it's interface. It is Great and easy to navigate. Also you can customise almost anything with formatting. Integrates Perfectly with Google ads and other google services but third part integration is not Good. **What do you dislike about Looker?** It is not available offline. This is biggest draw back. Like google ads Editor It should also be available offline. Also As I mentioned Third party integration like facebook ads needs improvements **What problems is Looker solving and how is that benefiting you?** it is a Free tool Comapred to it's Competitors Who are charging A heavy price. Also 90% of time I use it for creating Google Ads Reports for my clients and it works Great ### 38. Okay but not the best **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Looker?** Easily connects to BigQuery and is easy to view data connections. **What do you dislike about Looker?** Compared to other BI tools, there are fewer customizable options, and it is less user-friendly. **What problems is Looker solving and how is that benefiting you?** Helps present data in a dashboard for business leaders. ### 39. Intelligent Business Intelligence Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Saman S. | Data Engineer (BI Developer), Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Looker?** Compatibility with variant data warehouses and integrations with third-party applications are the most exciting features of Looker in my opinion. The support team is responsive although the implementation is easy. The tools make sense for both technical and non-technical users in their daily usage. I've worked with it for a year with Looker and it was useful. **What do you dislike about Looker?** It's not what I dislike about it, but it would be even better if we had an open-source area in Looker to make further customizations based on this well-tuned platform and infrastructure. **What problems is Looker solving and how is that benefiting you?** Have a platfrom for data visualization to get insights from variant sources of data and at the same time providing reporting tools for non-techniqal users to make their dashboards by themselves made the team data driven with less time consuming and have efficient monitoring on changes on the project. ### 40. Looker review according to my projects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Warehousing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about Looker?** I have used Looker in my projects and it is very helpful for creating dashboards and showing data tables. **What do you dislike about Looker?** The query complexity. It is little bit difficult. **What problems is Looker solving and how is that benefiting you?** In my projects I want to show data tables straight forward with some filters for columns so I have used that way also for showing analytical dashboards. ### 41. The best in all **Rating:** 5.0/5.0 stars **Reviewed by:** Khalid H. | Support Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Looker?** The looker is the best app to stay updated and keep your team updated about their results daily. **What do you dislike about Looker?** It is the best app for your team and members. **What problems is Looker solving and how is that benefiting you?** To keep the scores of your team automatically on tracker. ### 42. Nothing new **Rating:** 2.0/5.0 stars **Reviewed by:** Siddhartha D. | Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Looker?** UI and UX is good that is required for data tools **What do you dislike about Looker?** similar features as available with other tools **What problems is Looker solving and how is that benefiting you?** no new features ### 43. I love g2 **Rating:** 3.5/5.0 stars **Reviewed by:** mostafa e. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2025 **What do you like best about Looker?** Its to the point and easy to use i would recommend it also have alot of features and the integration is semless **What do you dislike about Looker?** its lacking more visuals and i feel thats it **What problems is Looker solving and how is that benefiting you?** It has great BI ### 44. Looker review **Rating:** 2.5/5.0 stars **Reviewed by:** Muhammad U. | Data Scientist I LLM Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Looker?** We can make charts easily. And we have a lot of charts available and all of the things can be automated quickly. **What do you dislike about Looker?** We have to do a lot to create views and then we get to make charts. I could not find customer support. **What problems is Looker solving and how is that benefiting you?** My company has data in GBQ but Initially for data viz they used to use Mode and it was very costly. Later on my company decided to use Looker as data is already in GBQ so that seems cost effective and we got almost all features of Mode. ### 45. The easites way to visualize your websites data **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine C. | Direct Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Looker?** I love the simplicity and the super user friendly interface, easy to integrate and implement. **What do you dislike about Looker?** it takes a LONG. time to load the data because it's pulling it from the main source **What problems is Looker solving and how is that benefiting you?** fast and easy way to share business data ### 46. I migrated from Tableau to Looker for ZALORA. **Rating:** 4.5/5.0 stars **Reviewed by:** Cho P. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** Firstly, I need verified Looker and Looker Studio (formerly Google Data Studio) is different. And I only have experience in Looker. Looker will the best if you using with BigQuery. It can easy config realtime data from BigQuery to Looker. Looker can using with larger data. With Looker, you can using "Looker Functions" or "LookML" (based on SQL code) or both for multiple case. You also query using "SQL Runner" write code SQL, and it help you easy check data with "History" of query. Looker always generate to SQL code. Two main important in looker is "models" and "views". - In models, you can define "explore", it can join (combine) multiple tables. - In views, you can specific table on BigQuery, and write "dimension" and "measure". After that, you can build dashboards based on models and views was defined. Thank you for your listening! I hope my reviews can help you. **What do you dislike about Looker?** Looker difficult use when compare with another BI as Tableau or Power BI. **What problems is Looker solving and how is that benefiting you?** Looker can using with "larger data" and easy connect with BigQuery. ### 47. Looker Studio: A Digital Marketer's Data Powerhouse **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** > Seamless Data Integration: As a digital marketer, I juggle data from various sources - website analytics, social media platforms, ad campaigns. Looker Studio shines here by allowing me to easily connect and unify this data into a single, cohesive view. This saves me tons of time and eliminates the need for manual data manipulation. > Drag-and-Drop Visualization Wizardry: No coding required! Looker Studio empowers me to create stunning and informative dashboards with its intuitive drag-and-drop interface. Whether it's bar charts, line graphs, or interactive maps, I can tailor visualizations to effectively communicate campaign performance and audience insights to clients and stakeholders. > Actionable Insights at Your Fingertips: Looker Studio goes beyond static reports. Its interactive features let me drill down into specific data points to uncover deeper trends and patterns. This real-time analysis empowers me to make data-driven decisions for campaign optimization and budget allocation. > Collaboration Made Easy: Gone are the days of siloed data access. Looker Studio fosters a collaborative environment by allowing me to share dashboards and reports with colleagues. We can then discuss insights together, leading to more effective marketing strategies. **What do you dislike about Looker?** > Learning Curve: While the interface is user-friendly, Looker Studio does have a bit of a learning curve. Mastering advanced features like custom filters and calculations might require some additional training or exploration. > Limited Free Version: For smaller agencies or individual marketers, the free version of Looker Studio might have limitations in terms of data volume and user access. Upgrading to a paid plan could be necessary for more robust analysis. **What problems is Looker solving and how is that benefiting you?** Looker primarily addresses the challenge of data complexity and accessibility for businesses, particularly those in the digital marketing realm. Here's a breakdown of how Looker solves these problems and how it benefits me as a digital marketer: • Problems Looker Solves: > Data Siloing: Looker integrates data from various sources (e.g., Google Analytics, social media platforms, CRM, etc.) into a unified platform, breaking down data silos and providing a comprehensive view. > Data Complexity: It transforms raw data into easily understandable and actionable insights through visualizations and interactive dashboards. > Time-Consuming Reporting: Looker automates report generation, saving time and effort for marketers who would otherwise spend hours creating manual reports. > Data Analysis Difficulty: Its user-friendly interface allows even non-technical users to explore data and uncover valuable insights without needing advanced data analysis skills. • How Looker Benefits Me: > Improved Decision Making: By providing a clear and holistic view of campaign performance, Looker helps me make data-driven decisions about budget allocation, audience targeting, and content optimization. > Increased Efficiency: Automation of reporting and data analysis tasks frees up my time to focus on strategic marketing initiatives and creative campaigns. > Enhanced Collaboration: I can easily share insights and dashboards with my team and clients, fostering collaboration and alignment. > Deeper Customer Understanding: With access to comprehensive customer data, I can develop a deeper understanding of customer behavior and preferences, leading to more effective marketing strategies. > Better ROI Measurement: Looker enables me to accurately measure the return on investment (ROI) of marketing campaigns, demonstrating the value of my work to stakeholders. In essence, Looker empowers me to leverage data effectively, turning it into a competitive advantage for my business. ### 48. I'm logistics lead working in food delivery industry **Rating:** 5.0/5.0 stars **Reviewed by:** Moataz A. | Logistics Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Looker?** Easy for showing the results of any analysis or review the daily numbers **What do you dislike about Looker?** Nothing, I didn't face any issue while using **What problems is Looker solving and how is that benefiting you?** Arrange data and very good in presentation ### 49. Google data studio Best and user friendly data Analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad M. | Back End Developer - Python (Django), Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2024 **What do you like best about Looker?** Everything is the free and most user-friendly interface in the Google Data Studio which allows users to use built-in dashboards to create customized dashboards. and also Available 3rd party connectors. such as Facebook Ads. Looker Studio offers work on both real-time and dummy data. Looker Studio collaborates with many data sources to connect our data and create fantastic reports. we attach our data from multiple data sources and visualize your data. One of my best things i apply filters and filter our data within one second. **What do you dislike about Looker?** Dear Looker Studio Team, All things are free, But I want to be free when we blend the data. only one option is available left data blend and others are not free (right data blend, cross data blend). Looke Studio depends on internet connectivity. add features to run without internet when we refresh then we need internet otherwise not. Limitation of connecters which platform are not the product of google **What problems is Looker solving and how is that benefiting you?** Looker Studio solves many problems and provides us with free data analytics, business data analytics and visualize our data to see data insights. ### 50. Looker powers our BI insights across the company **Rating:** 4.0/5.0 stars **Reviewed by:** Lucien H. | VP of GTM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2024 **What do you like best about Looker?** Looker is a very powerful BI tool with a vast array of visualisations that are used to power decision making at the company. Geospatial analytics is particularly useful to a business like ours and Looker is one of the best in the game at that. In addition, Looker has a really strong collaboration capability and triggers. Triggers are set up to alert us with suspicious activity on the network enabling proative, as opposed to reactive initiatives. **What do you dislike about Looker?** It is not the most useable BI tool and often requires significant engineering to get it where you need it to be to drive insights across a business. It isn't the most flexible intuitive tool when it comes to creating visualisations quickly. **What problems is Looker solving and how is that benefiting you?** We want to empower the entire organisation to use data intelligently to ensure we are data driven across the business. Looker powers our entire BI suite ## Looker Discussions - [Which databases does Looker work with?](https://www.g2.com/discussions/which-databases-does-looker-work-with) - 1 comment, 2 upvotes - [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) - 2 comments, 1 upvote - [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) - 1 comment, 1 upvote - [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) - 1 comment, 1 upvote - [How do I send a scheduler as visualization with multiple tables that don't have the same width](https://www.g2.com/discussions/14468-how-do-i-send-a-scheduler-as-visualization-with-multiple-tables-that-don-t-have-the-same-width) - 1 comment, 1 upvote - [View Looker pricing details and edition comparison](https://www.g2.com/products/looker/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+14%3A45%3A36+-0500&secure%5Bsession_id%5D=9d08be76-06fa-4470-a183-eafea532e47c&secure%5Btoken%5D=c939aad4f27a1087da5a9a2b5113c7667df19e4b876d6b6ed1f31792bf40b1a8&format=llm_user) ## Looker Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Cognizo](https://www.g2.com/products/cognizo/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [FarEye](https://www.g2.com/products/fareye/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Sheets for Confluence - Workspace Connector](https://www.g2.com/products/google-sheets-for-confluence-workspace-connector/reviews) - 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[Python](https://www.g2.com/products/python/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Looker Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Data Preparation** - Connectors - Data Governance **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Updates** - Historical Snapshots - Real-Time Updating **Generative AI** - AI Text Generation - AI Text Summarization **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Collaboration** - Sharing - Co-Editing - Devices **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top Looker Alternatives - [Mode](https://www.g2.com/products/mode-mode/reviews) - 4.5/5.0 (319 reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) - 4.2/5.0 (281 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) - 4.2/5.0 (986 reviews)