Looker Features

Based on 657 Looker reviews and verified by the G2 Product R&D team. Reports interface for standard and self-service reports is intuitive and easy to use.

Based on 614 Looker reviews and verified by the G2 Product R&D team. Requires a minimal number of steps/clicks to answer business question.

Based on 653 Looker reviews and verified by the G2 Product R&D team. Offers a variety of attractive graph and chart formats.

Based on 526 Looker reviews and verified by the G2 Product R&D team. Score cards visually track KPI's.

Based on 656 Looker reviews and verified by the G2 Product R&D team. Provides business users an interface to easily design, refine and collaborate on their dashboards

Based on 108 Looker reviews. Reports interface for standard and self-service reports is intuitive and easy to use.

Based on 107 Looker reviews. Receive email reports and notifications regarding metrics.

Based on 102 Looker reviews. Requires a minimal number of steps/clicks to answer business question.

Based on 619 Looker reviews and verified by the G2 Product R&D team. Using formulas based on existing data elements, users can create and calculate new field values.

Based on 635 Looker reviews and verified by the G2 Product R&D team. Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Based on 609 Looker reviews and verified by the G2 Product R&D team. Users can drill down and explore data to discover new insights.

Based on 614 Looker reviews and verified by the G2 Product R&D team. Ability to search global data set to find and discover data.

Based on 587 Looker reviews and verified by the G2 Product R&D team. Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.

Based on 499 Looker reviews and verified by the G2 Product R&D team. Tool automatically suggests data types, schemas and hierarchies.

Based on 428 Looker reviews and verified by the G2 Product R&D team. Analyze current and historical trends to make predictions about future events.

Based on 628 Looker reviews and verified by the G2 Product R&D team. Communicate complex information clearly and effectively through advanced graphical techniques.

Based on 510 Looker reviews and verified by the G2 Product R&D team. Ability to handle large, complex, and/or siloed data sets.

Based on 384 Looker reviews and verified by the G2 Product R&D team. Converts data formats of source data into the format required for the reporting system without mistakes.

Based on 393 Looker reviews and verified by the G2 Product R&D team. Ability to (re)structure data in a manner that allows extracting insights fast and accurate.

Based on 354 Looker reviews and verified by the G2 Product R&D team. Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)

Based on 328 Looker reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Accurately measure total web traffic and present data elegantly. This feature was mentioned in 238 Looker reviews.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 238 Looker reviews.

As reported in 223 Looker reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions. This feature was mentioned in 225 Looker reviews.

Based on 214 Looker reviews. Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate. 224 reviewers of Looker have provided feedback on this feature.

As reported in 218 Looker reviews. Track user return rates and related metrics.

Track what proportion of users convert via a certain action. 229 reviewers of Looker have provided feedback on this feature.

See how many users proceed down a certain path to conversion. 221 reviewers of Looker have provided feedback on this feature.

Based on 240 Looker reviews. Obtain live data for who is currently accessing your site.

Based on 241 Looker reviews. Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 244 reviewers of Looker have provided feedback on this feature.

Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 198 Looker reviews.

Based on 204 Looker reviews. Able to unify user data across devices, recognizing returning users.

Based on 253 Looker reviews. Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site. 225 reviewers of Looker have provided feedback on this feature.

Report on keywords used in internal searches. 208 reviewers of Looker have provided feedback on this feature.

Track load times on different devices and systems. This feature was mentioned in 200 Looker reviews.

Based on 215 Looker reviews. Analyze inbound marketing traffic to identify which campaigns are working best.

As reported in 206 Looker reviews. Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions. 178 reviewers of Looker have provided feedback on this feature.

System can self-monitor critical metrics and alert administrators when they reach concerning levels. 190 reviewers of Looker have provided feedback on this feature.

Based on 216 Looker reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

As reported in 193 Looker reviews. Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 245 Looker reviews.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 239 Looker reviews.

As reported in 203 Looker reviews. Compiles data from a breadth of either internal or external sources.

Enables user to communicate data by securely exporting and sharing it. 220 reviewers of Looker have provided feedback on this feature.

Based on 188 Looker reviews. Allows users to view data visualizations on several devices.

Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs. 224 reviewers of Looker have provided feedback on this feature.

Enables user to segment customer or prospect data in meaningful ways such as by industry or region. 208 reviewers of Looker have provided feedback on this feature.

Based on 152 Looker reviews. Provides scores or rankings of each prospect based on the data provided.

Provides insights to determine which deals already in the pipeline have the best chance of closing. This feature was mentioned in 148 Looker reviews.

Warns sales teams of accounts that may be at risk of being lost. This feature was mentioned in 146 Looker reviews.

Provides live customer data so that sales organizations forecasts stay current. This feature was mentioned in 164 Looker reviews.

Updates every time a change is made enabling users to trace a deal through the pipeline. This feature was mentioned in 161 Looker reviews.

Enables competition between a sales team by providing things like challenges and scoreboards. 140 reviewers of Looker have provided feedback on this feature.

Based on 170 Looker reviews. Provides insightful data at the account level to arm salespeople with the most relevant information possible.

Based on 168 Looker reviews. Enables sales managers to stay on top of their team activities by providing visibility into customer communication.

Ability to track historical data. This feature was mentioned in 138 Looker reviews.

Track metrics in real time with consistent and frequent updates. This feature was mentioned in 141 Looker reviews.

Based on 144 Looker reviews. Receive email reports and notifications regarding metric.

Based on 108 Looker reviews. Ability to track historical data.

Based on 106 Looker reviews. Track metrics in real time with consistent and frequent updates.

Based on 222 Looker reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 241 Looker reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 227 Looker reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 244 Looker reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

As reported in 129 Looker reviews. Includes features for budgeting, forecasting, and managing marketing investments

Based on 230 Looker reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 260 Looker reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 212 Looker reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 213 Looker reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 199 Looker reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 119 Looker reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Based on 281 Looker reviews and verified by the G2 Product R&D team. Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.

Based on 260 Looker reviews and verified by the G2 Product R&D team. Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data

Based on 309 Looker reviews and verified by the G2 Product R&D team. Using formulas based on existing data elements, users can create and calculate new field values

Based on 326 Looker reviews and verified by the G2 Product R&D team. Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Based on 309 Looker reviews and verified by the G2 Product R&D team. Allows the user to combine data from multiple sources into a functioning dataset.

Offers a variety of attractive graph and chart formats. 111 reviewers of Looker have provided feedback on this feature.

Based on 110 Looker reviews. Score cards visually track KPI's.

As reported in 111 Looker reviews. Provides business users an interface to easily design, refine and collaborate on their dashboards

Based on 110 Looker reviews. Allows one to create and export visualization into various formats (PNG, JPEG, etc.)

Provides the ability to easily share visualizations. This feature was mentioned in 107 Looker reviews.

As reported in 107 Looker reviews. Allows multiple users to edit and create visualizations together.

Based on 103 Looker reviews. Has the ability to edit visualization across devices and device types (e.g. computer and phone).

Based on 88 Looker reviews. Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary. This feature was mentioned in 86 Looker reviews.

Based on 101 Looker reviews. Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary. This feature was mentioned in 101 Looker reviews.

Based on 14 Looker reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 15 reviewers of Looker have provided feedback on this feature.

As reported in 15 Looker reviews. Anticipates needs and offers suggestions without prompting

Based on 16 Looker reviews. Capability to perform complex tasks without constant human input

As reported in 15 Looker reviews. Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting This feature was mentioned in 16 Looker reviews.

Makes informed choices based on available data and objectives This feature was mentioned in 16 Looker reviews.

Capability to perform complex tasks without constant human input This feature was mentioned in 39 Looker reviews.

As reported in 38 Looker reviews. Ability to break down and plan multi-step processes

Works across multiple software systems or databases This feature was mentioned in 38 Looker reviews.

Improves performance based on feedback and experience 39 reviewers of Looker have provided feedback on this feature.

Engages in human-like conversation for task delegation 39 reviewers of Looker have provided feedback on this feature.

As reported in 38 Looker reviews. Anticipates needs and offers suggestions without prompting

As reported in 37 Looker reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 11 Looker reviews.

Works across multiple software systems or databases This feature was mentioned in 11 Looker reviews.

Improves performance based on feedback and experience 11 reviewers of Looker have provided feedback on this feature.

Engages in human-like conversation for task delegation 12 reviewers of Looker have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 11 Looker reviews.

Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces This feature was mentioned in 36 Looker reviews.

Based on 34 Looker reviews. Enables automated report generation and scheduled delivery to stakeholders

Allows dashboards and analytics to be embedded into external apps with branding flexibility 33 reviewers of Looker have provided feedback on this feature.

Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications This feature was mentioned in 36 Looker reviews.

Based on 36 Looker reviews. Efficiently processes large datasets with minimal lag and ensures high performance under load

As reported in 35 Looker reviews. Maintains performance and uptime during high traffic from multiple users or teams

As reported in 35 Looker reviews. Supports semantic data layers, role-based access controls, and metadata governance

Integrates with Jupyter, Python, or R for custom analytics and modeling 34 reviewers of Looker have provided feedback on this feature.

As reported in 34 Looker reviews. Provides native tools for statistical analysis, forecasting, and trend prediction

Uses AI to generate textual summaries, key takeaways, and data stories from dashboards This feature was mentioned in 34 Looker reviews.

Allows users to query data and build reports using conversational or plain language 34 reviewers of Looker have provided feedback on this feature.

Based on 34 Looker reviews. Detects and notifies users about KPI anomalies or significant metric changes in real time

Recommends next questions, analyses, or exploration paths using autonomous AI agents This feature was mentioned in 34 Looker reviews.

As reported in 34 Looker reviews. Learns from historical user interactions to improve and personalize query results over time

Based on 35 Looker reviews. Tailors dashboard views and suggestions based on user roles, access levels, and past behavior

Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying This feature was mentioned in 34 Looker reviews.