Looker Features

Reports interface for standard and self-service reports is intuitive and easy to use.

Requires a minimal number of steps/clicks to answer business question.

Offers a variety of attractive graph and chart formats.

Score cards visually track KPI's.

Provides business users an interface to easily design, refine and collaborate on their dashboards

Reports interface for standard and self-service reports is intuitive and easy to use.

Receive email reports and notifications regarding metrics.

Requires a minimal number of steps/clicks to answer business question.

Using formulas based on existing data elements, users can create and calculate new field values.

Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Users can drill down and explore data to discover new insights.

Ability to search global data set to find and discover data.

Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.

Tool automatically suggests data types, schemas and hierarchies.

Analyze current and historical trends to make predictions about future events.

Communicate complex information clearly and effectively through advanced graphical techniques.

Ability to handle large, complex, and/or siloed data sets.

Converts data formats of source data into the format required for the reporting system without mistakes.

Ability to (re)structure data in a manner that allows extracting insights fast and accurate.

Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Compiles data from a breadth of either internal or external sources.

Enables user to communicate data by securely exporting and sharing it.

Allows users to view data visualizations on several devices.

Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.

Enables user to segment customer or prospect data in meaningful ways such as by industry or region.

Provides scores or rankings of each prospect based on the data provided.

Provides insights to determine which deals already in the pipeline have the best chance of closing.

Warns sales teams of accounts that may be at risk of being lost.

Provides live customer data so that sales organizations forecasts stay current.

Updates every time a change is made enabling users to trace a deal through the pipeline.

Enables competition between a sales team by providing things like challenges and scoreboards.

Provides insightful data at the account level to arm salespeople with the most relevant information possible.

Enables sales managers to stay on top of their team activities by providing visibility into customer communication.

Ability to track historical data.

Track metrics in real time with consistent and frequent updates.

Receive email reports and notifications regarding metric.

Ability to track historical data.

Track metrics in real time with consistent and frequent updates.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.

Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data

Using formulas based on existing data elements, users can create and calculate new field values

Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Allows the user to combine data from multiple sources into a functioning dataset.

Offers a variety of attractive graph and chart formats.

Score cards visually track KPI's.

Provides business users an interface to easily design, refine and collaborate on their dashboards

Allows one to create and export visualization into various formats (PNG, JPEG, etc.)

Provides the ability to easily share visualizations.

Allows multiple users to edit and create visualizations together.

Has the ability to edit visualization across devices and device types (e.g. computer and phone).

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces

Enables automated report generation and scheduled delivery to stakeholders

Allows dashboards and analytics to be embedded into external apps with branding flexibility

Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications

Efficiently processes large datasets with minimal lag and ensures high performance under load

Maintains performance and uptime during high traffic from multiple users or teams

Supports semantic data layers, role-based access controls, and metadata governance

Integrates with Jupyter, Python, or R for custom analytics and modeling

Provides native tools for statistical analysis, forecasting, and trend prediction

Uses AI to generate textual summaries, key takeaways, and data stories from dashboards

Allows users to query data and build reports using conversational or plain language

Detects and notifies users about KPI anomalies or significant metric changes in real time

Recommends next questions, analyses, or exploration paths using autonomous AI agents

Learns from historical user interactions to improve and personalize query results over time

Tailors dashboard views and suggestions based on user roles, access levels, and past behavior

Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying