[ Looker Reviews ](https://www.g2.com/products/looker/reviews) [ Looker Reviews ](https://www.g2.com/products/looker/reviews) # Looker Features ##### ## Reports (17) Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Customizable Reports Alter the layout and content of reports Marketing Reports Reports specific to marketing and associated campaigns Sales Reports Reports specific to sales analysis for trends and strategies Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Interactive Reports Edit and personalize data view as needed Customizable Reports Alter the layout and content of reports Customizable Reports Alter the layout and content of reports Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Dashboard Alter the layout and content of dashboards Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Share Reports Receive email reports and notifications regarding metrics. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Show More ##### ## Self Service (10) Calculated Fields Using formulas based on existing data elements, users can create and calculate new field values. Data Column Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Discovery Users can drill down and explore data to discover new insights. Search Ability to search global data set to find and discover data. Collaboration / Workflow Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms. Automodeling Tool automatically suggests data types, schemas and hierarchies. Natural Language Search Ability to interact with the application using human languages such as English Visual Discovery Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Data Blending Merge data from multiple sources to a single data set Data Blending Merge data from multiple sources to a single data set Show More ##### ## Advanced Analytics (8) Predictive Analytics Analyze current and historical trends to make predictions about future events. Data Visualization Communicate complex information clearly and effectively through advanced graphical techniques. Big Data Services Ability to handle large, complex, and/or siloed data sets. Real-Time Analytics Analyze and gain insights into data in real-time Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Real-Time Analytics Analyze and gain insights into data in real-time Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Building Reports (8) Data Transformation Converts data formats of source data into the format required for the reporting system without mistakes. Data Modeling Ability to (re)structure data in a manner that allows extracting insights fast and accurate. WYSIWYG Report Design Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get) Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Real-Time Data Receive data and information in real time Real-Time Data Receive data and information in real time Third-Party Integrations Set up connections to third-party platforms to improve business processes Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (6) Real-Time Reporting Obtain live data for who is currently accessing your site. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Data Sourcing (5) Data Sourcing Compiles data from a breadth of either internal or external sources. Exporting & Sharing Data Enables user to communicate data by securely exporting and sharing it. Multi-Device Data Visualization Allows users to view data visualizations on several devices. Interactive Dashboards Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs. Data Segmentation Enables user to segment customer or prospect data in meaningful ways such as by industry or region. Show More ##### ## Predictive Analytics (9) Lead Scoring Provides scores or rankings of each prospect based on the data provided. Opportunity Scoring Provides insights to determine which deals already in the pipeline have the best chance of closing. Risk Analysis Warns sales teams of accounts that may be at risk of being lost. Live Forecasting Provides live customer data so that sales organizations forecasts stay current. Budgeting/Forecasting Create budgets based on historical data and future projections Correlation Analysis Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Statistical Analysis Apply statistical/mathematical models to sets of data Show More ##### ## Sales Management (11) Live Pipeline Management Updates every time a change is made enabling users to trace a deal through the pipeline. Sales Gamification Enables competition between a sales team by providing things like challenges and scoreboards. Account-Based Analytics Provides insightful data at the account level to arm salespeople with the most relevant information possible. Activity Tracking Enables sales managers to stay on top of their team activities by providing visibility into customer communication. Predictive Analytics Predict future data based on historical data sets Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Task Management Create, manage and track all task activities and progression Contact Management Manage, organize, and store contact information Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Opportunity Management Track all opportunities for potential sales and convert them into recurring revenue Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Data Updates (9) Historical Snapshots Ability to track historical data. Real-Time Updating Track metrics in real time with consistent and frequent updates. Scheduled/Automated Reports Set a time to generate routine reports automatically Customizable Reports Alter the layout and content of reports Predictive Analytics Predict future data based on historical data sets Data Management Ability to handle large datasets Real-Time Data Receive data and information in real time Historical Snapshots Ability to track historical data. Real-Time Updating Track metrics in real time with consistent and frequent updates. Show More ##### ## Marketing Operations (24) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (14) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Data Preparation (2) Connectors Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications. Data Governance Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data Show More ##### ## Data Modeling and Blending (4) Data Querying Using formulas based on existing data elements, users can create and calculate new field values Data Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Blending Allows the user to combine data from multiple sources into a functioning dataset. Data Capture and Transfer Import, collect, and capture data from multiple sources Show More ##### ## Visualization (7) Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Formats Allows one to create and export visualization into various formats (PNG, JPEG, etc.) Mobile Dashboards View and present dashboard on mobile devices Public Dashboards Publish dashboard publicly on various platforms Private Dashboards Share dashboard screen within private user groups Show More ##### ## Collaboration (3) Sharing Provides the ability to easily share visualizations. Co-Editing Allows multiple users to edit and create visualizations together. Devices Has the ability to edit visualization across devices and device types (e.g. computer and phone). Show More ##### ## Generative AI (6) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Analytics Platforms (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Sales Analytics (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes CRM Integration Integration with third-party CRM systems Show More ##### ## Deployment & Integration - Analytics Platforms (6) No-code Dashboard Builder Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces Report Scheduling and Automation Enables automated report generation and scheduled delivery to stakeholders Embedded Analytics and White-labeling Allows dashboards and analytics to be embedded into external apps with branding flexibility Data Source Connectivity Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications Multiple Data Sources Allows users to manage data from a number of sources Query Builder Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database Show More ##### ## Performance & Scalability - Analytics Platforms (3) Large data handling and Query Speed Efficiently processes large datasets with minimal lag and ensures high performance under load Concurrent User Support Maintains performance and uptime during high traffic from multiple users or teams Database Support Supports common databases such as MySQL and Oracle Show More ##### ## Advanced Analytics & Modeling - Analytics Platforms (3) Data Modeling and Governance Supports semantic data layers, role-based access controls, and metadata governance Notebook and Script Integration Integrates with Jupyter, Python, or R for custom analytics and modeling Built-in Predictive and Statistical Models Provides native tools for statistical analysis, forecasting, and trend prediction Show More ##### ## Agentic AI Capabilities - Analytics Platforms (4) Auto-generated Insights and Narratives Uses AI to generate textual summaries, key takeaways, and data stories from dashboards Natural Language Queries Allows users to query data and build reports using conversational or plain language Proactive KPI Monitoring and Alerts Detects and notifies users about KPI anomalies or significant metric changes in real time AI Agents for Analytical Follow-ups Recommends next questions, analyses, or exploration paths using autonomous AI agents Show More ##### ## Personalized Intelligence - Analytics Platforms (5) Behavioral Learning for Contextual Query Refinement Learns from historical user interactions to improve and personalize query results over time Role-based Insight Personalization Tailors dashboard views and suggestions based on user roles, access levels, and past behavior Conversational and Prompt-based Analytics Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying Ad hoc Query One-off queries made on an as-needed basis Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Additional Functionality (209) Dynamic Modeling Ability to learn and adapt from interactions with environment and data, and to model varying behavior over time. Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Lead Capture Automatically identify and save contact information of potential customers Real-Time Reporting Active reporting of data and metrics Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. API Application programming interface that allows for integration with other systems/databases Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Dashboard Creation Creation and customization of dashboards Modeling & Simulation Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making Exception Reporting Generative AI Use AI to generate content in the form of text, images, videos, etc. Sales Reports Reports specific to sales analysis for trends and strategies Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. "What If" Scenarios Method used in decision-making that allows businesses to input variables to forecast potential outcomes or possibilities Customizable Reports Alter the layout and content of reports Data Import/Export Import and export data to and from software applications AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Graphical Data Presentation Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Access Controls/Permissions Define levels of authorization for access to specific files or systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Business Process Control Define and maintain business rules that determine workflow capabilities and criteria Multi-Currency Manage and handle various international currencies Pipeline Reports Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Secure Data Storage Securely stores data to prevent data loss or breaches Data Import/Export Import and export data to and from software applications Customizable Branding Add customized logos and colors to align with company branding Dashboard Creation Creation and customization of dashboards Access Controls/Permissions Define levels of authorization for access to specific files or systems Real-Time Reporting Active reporting of data and metrics Metadata Management Collect and maintain structured information that describes data or content Forecasting Form predictions based on past and present data/trends Data Storage Management Manage and store data in a database Ad hoc Analysis Ad hoc Reporting Generate one-off reports that meet information requirements Data Migration Move from one database to another, or upgrade the version of database software being used AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Self Service Data Preparation Access, combine, transform, and store data without the help of an IT department Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Data Mapping Track the management and flow of data throughout the organization Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Charting Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Widgets An extended application or connector that enables users to perform additional services with their current set of tools Storytelling Ability to present data insights in the form of a story to the audience Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Financing Management Financing arranged by the dealership Self-service Analytics Generate reports on your own without IT involvement KPI Monitoring Tracking the status of previously identified performance measurements Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics API Application programming interface that allows for integration with other systems/databases Data Integration Combining data from different sources and providing a unified view Scorecards Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Data Management Ability to handle large datasets Task Management Create, manage and track all task activities and progression Progress Tracking Reporting on how each user, task or process has advanced since its initiation Data Connectors Connect to big data sources Data Visualization Graphical representation of data Profitability Analysis Evaluate the degree to which business operations bring monetary gains Project Tracking Monitor the progress of projects from start to finish Strategic Planning At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Goal Setting/Tracking Establish measurable goals and objectives and track their progress over a specific period of time Publishing/Sharing Share pre-configured sets of data organized and presented in a specific manner with the organization Predictive Analytics Predict future data based on historical data sets Real-Time Monitoring Active monitoring of systems, applications, or networks Templates Sample files or documents that could be customized as needed or used as is Mobile Access Access software remotely via mobile devices Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Workflow Management Create, design and manage workflows for repetitive tasks Financial Reporting Generate reports to assess the financial performance of an organization Audit Management Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws OLAP Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data Single Sign On Allow users to access multiple services after entering their login credentials once Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Access Controls/Permissions Define levels of authorization for access to specific files or systems Mobile Reporting Access reports on mobile devices Data Mapping Track the management and flow of data throughout the organization Multiple Data Sources Allows users to manage data from a number of sources Forecasting Form predictions based on past and present data/trends Customizable Branding Add customized logos and colors to align with company branding Charting Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Customization Create labels for products that contain required information such as colors, sizes, dates, etc. Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Real-Time Analytics Analyze and gain insights into data in real-time Workflow Management Create, design and manage workflows for repetitive tasks Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Ad hoc Query One-off queries made on an as-needed basis Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Application Development Build unique software tools based on your specific requirements Real-Time Reporting Active reporting of data and metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Geographic Maps Visualize locations on a map Widgets An extended application or connector that enables users to perform additional services with their current set of tools SSL Security Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Self-service Analytics Generate reports on your own without IT involvement Ad hoc Analysis Data Capture and Transfer Import, collect, and capture data from multiple sources Integration into Third Party Applications Embed/link applications into third party software so it can be accessed within a third party system Ad hoc Reporting Generate one-off reports that meet information requirements Visual Workflow Management Create, design, and visually represent processes within the software Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Single Sign On Allow users to access multiple services after entering their login credentials once Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Predictive Analytics Predict future data based on historical data sets Data Visualization Graphical representation of data Data Connectors Connect to big data sources Benchmarking Compare key metrics for the business against prominent players in the industry Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Streaming Analytics Monitor and visualize trends across live data streams Mobile Access Access software remotely via mobile devices Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Dashboard Creation Creation and customization of dashboards Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. KPI Monitoring Tracking the status of previously identified performance measurements Secure Data Storage Securely stores data to prevent data loss or breaches Multiple Data Sources Allows users to manage data from a number of sources Data Visualization Graphical representation of data Single Sign On Allow users to access multiple services after entering their login credentials once Natural Language Search Ability to interact with the application using human languages such as English Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Widgets An extended application or connector that enables users to perform additional services with their current set of tools Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Ad hoc Reporting Generate one-off reports that meet information requirements Activity Tracking Track and document all activities across devices, networks, and other systems Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Customizable Branding Add customized logos and colors to align with company branding Data Aggregation Collect, process and structure data from multiple sources for further analysis Dashboard Creation Creation and customization of dashboards Data Connectors Connect to big data sources Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency API Application programming interface that allows for integration with other systems/databases Forecasting Form predictions based on past and present data/trends Interactive Elements Various components within a system including buttons, clickable icons, hover effects, and more Single Page View Display aggregated data points on one page for a bird's eye view assessment Data Import/Export Import and export data to and from software applications Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Access Controls/Permissions Define levels of authorization for access to specific files or systems Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Workflow Management Create, design and manage workflows for repetitive tasks Third-Party Integrations Set up connections to third-party platforms to improve business processes Functions/Calculations Perform various mathematical calculations using the data Historical Reporting Information, data and reports that are being tracked over time Data Capture and Transfer Import, collect, and capture data from multiple sources Visual Discovery Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Real-Time Updates Receive system updates as soon as any changes are made Real-Time Reporting Active reporting of data and metrics Data Mapping Track the management and flow of data throughout the organization Relational Display Relationship diagram view that arranges items in data based on the relationships between them in a freeform graph. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data OLAP Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data Ad hoc Query One-off queries made on an as-needed basis Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Show More ## Top-Rated Alternatives [ ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") Mode 4.5/5(330) ](https://www.g2.com/products/mode-mode/reviews) [ ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics") Zoho Analytics 4.2/5(286) ](https://www.g2.com/products/zoho-analytics/reviews) [ ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/1509719093/domo.svg "Domo") Domo 4.3/5(1,085) ](https://www.g2.com/products/domo/reviews) [ View All Alternatives ](https://www.g2.com/products/looker/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Dashboard](/glossary/dashboard-definition) What is a dashboard and why is it important as a software feature? Our G2 guide can help you understand dashboards and learn more about its types, benefits, and best practices. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. 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