[ Looker Reviews ](https://www.g2.com/products/looker/reviews) [ Looker Reviews ](https://www.g2.com/products/looker/reviews) # Looker Features ##### ## Reports (8) Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Share Reports Receive email reports and notifications regarding metrics. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Show More ##### ## Self Service (6) Calculated Fields Using formulas based on existing data elements, users can create and calculate new field values. Data Column Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Discovery Users can drill down and explore data to discover new insights. Search Ability to search global data set to find and discover data. Collaboration / Workflow Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms. Automodeling Tool automatically suggests data types, schemas and hierarchies. Show More ##### ## Advanced Analytics (3) Predictive Analytics Analyze current and historical trends to make predictions about future events. Data Visualization Communicate complex information clearly and effectively through advanced graphical techniques. Big Data Services Ability to handle large, complex, and/or siloed data sets. Show More ##### ## Building Reports (4) Data Transformation Converts data formats of source data into the format required for the reporting system without mistakes. Data Modeling Ability to (re)structure data in a manner that allows extracting insights fast and accurate. WYSIWYG Report Design Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get) Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Show More ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (6) Real-Time Reporting Obtain live data for who is currently accessing your site. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Data Sourcing (5) Data Sourcing Compiles data from a breadth of either internal or external sources. Exporting & Sharing Data Enables user to communicate data by securely exporting and sharing it. Multi-Device Data Visualization Allows users to view data visualizations on several devices. Interactive Dashboards Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs. Data Segmentation Enables user to segment customer or prospect data in meaningful ways such as by industry or region. Show More ##### ## Predictive Analytics (4) Lead Scoring Provides scores or rankings of each prospect based on the data provided. Opportunity Scoring Provides insights to determine which deals already in the pipeline have the best chance of closing. Risk Analysis Warns sales teams of accounts that may be at risk of being lost. Live Forecasting Provides live customer data so that sales organizations forecasts stay current. Show More ##### ## Sales Management (4) Live Pipeline Management Updates every time a change is made enabling users to trace a deal through the pipeline. Sales Gamification Enables competition between a sales team by providing things like challenges and scoreboards. Account-Based Analytics Provides insightful data at the account level to arm salespeople with the most relevant information possible. Activity Tracking Enables sales managers to stay on top of their team activities by providing visibility into customer communication. Show More ##### ## Data Updates (5) Historical Snapshots Ability to track historical data. Real-Time Updating Track metrics in real time with consistent and frequent updates. Email Reports Receive email reports and notifications regarding metric. Historical Snapshots Ability to track historical data. Real-Time Updating Track metrics in real time with consistent and frequent updates. Show More ##### ## Marketing Operations (5) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Data Preparation (2) Connectors Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications. Data Governance Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data Show More ##### ## Data Modeling and Blending (3) Data Querying Using formulas based on existing data elements, users can create and calculate new field values Data Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Blending Allows the user to combine data from multiple sources into a functioning dataset. Show More ##### ## Visualization (4) Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Formats Allows one to create and export visualization into various formats (PNG, JPEG, etc.) Show More ##### ## Collaboration (3) Sharing Provides the ability to easily share visualizations. Co-Editing Allows multiple users to edit and create visualizations together. Devices Has the ability to edit visualization across devices and device types (e.g. computer and phone). Show More ##### ## Generative AI (4) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Analytics Platforms (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Sales Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Deployment & Integration - Analytics Platforms (4) No-code Dashboard Builder Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces Report Scheduling and Automation Enables automated report generation and scheduled delivery to stakeholders Embedded Analytics and White-labeling Allows dashboards and analytics to be embedded into external apps with branding flexibility Data Source Connectivity Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications Show More ##### ## Performance & Scalability - Analytics Platforms (2) Large data handling and Query Speed Efficiently processes large datasets with minimal lag and ensures high performance under load Concurrent User Support Maintains performance and uptime during high traffic from multiple users or teams Show More ##### ## Advanced Analytics & Modeling - Analytics Platforms (3) Data Modeling and Governance Supports semantic data layers, role-based access controls, and metadata governance Notebook and Script Integration Integrates with Jupyter, Python, or R for custom analytics and modeling Built-in Predictive and Statistical Models Provides native tools for statistical analysis, forecasting, and trend prediction Show More ##### ## Agentic AI Capabilities - Analytics Platforms (4) Auto-generated Insights and Narratives Uses AI to generate textual summaries, key takeaways, and data stories from dashboards Natural Language Queries Allows users to query data and build reports using conversational or plain language Proactive KPI Monitoring and Alerts Detects and notifies users about KPI anomalies or significant metric changes in real time AI Agents for Analytical Follow-ups Recommends next questions, analyses, or exploration paths using autonomous AI agents Show More ##### ## Personalized Intelligence - Analytics Platforms (3) Behavioral Learning for Contextual Query Refinement Learns from historical user interactions to improve and personalize query results over time Role-based Insight Personalization Tailors dashboard views and suggestions based on user roles, access levels, and past behavior Conversational and Prompt-based Analytics Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying Show More [ ![SAS Viya](https://images.g2crowd.com/uploads/product/hd_favicon/bd7a361df879327ee92c1d048aada28e/sas-sas-viya.svg "SAS Viya") Sponsored SAS Viya 4.3/5 (801) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") Mode 4.5/5 (319) ](https://www.g2.com/products/mode-mode/reviews) [ ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics") Zoho Analytics 4.2/5 (281) ](https://www.g2.com/products/zoho-analytics/reviews) [ ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") Sisense 4.2/5 (985) ](https://www.g2.com/products/sisense/reviews) [ View All Alternatives ](https://www.g2.com/products/looker/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Dashboard](/glossary/dashboard-definition) What is a dashboard and why is it important as a software feature? Our G2 guide can help you understand dashboards and learn more about its types, benefits, and best practices. 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