---
title: Looker Reviews
meta_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1656 reviews by the users' company size, role or industry
  to find out how Looker works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 1656
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Analytics Tools & Software
  url: https://www.g2.com/categories/analytics-tools-software
---

# Looker Reviews
**Vendor:** Google  
**Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 1,656
## About Looker
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.



## Looker Pros & Cons
**What users like:**

- Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. (108 reviews)
- Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. (64 reviews)
- Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. (57 reviews)
- Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. (54 reviews)
- Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. (51 reviews)
- Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views. (51 reviews)
- Intuitive (46 reviews)
- Dashboard Usability (42 reviews)
- User Interface (42 reviews)
- Time-saving (37 reviews)

**What users dislike:**

- Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. (52 reviews)
- Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. (38 reviews)
- Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. (29 reviews)
- Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. (29 reviews)
- Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. (27 reviews)
- Users find Looker to have a **complex usage** that complicates onboarding and hampers effective data management. (27 reviews)
- Limited Customization (22 reviews)
- Limited Features (21 reviews)
- Users criticize the **missing features** of Looker, citing limited customization, poor integration options, and offline availability issues. (21 reviews)
- Users find **poor visualization** capabilities in Looker, lacking essential features compared to competitors like Tableau. (20 reviews)

## Looker Reviews
  ### 1. User-Friendly Dashboard, But Advanced Reporting Needs Expert Help

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Looker?**

Dashboard and data extraction are easy once set up properly.

**What do you dislike about Looker?**

Advanced reporting requires expert assistance at times.

**What problems is Looker solving and how is that benefiting you?**

BI reporting and dashboard building across multiple large unconnected datasets.

  ### 2. Looker is a decent data reporting tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chetan J. | Solutions Architect, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Looker?**

Search functionality to look for existing looks is incredible. Also, creating new views from query is brilliant way of getting things done faster.

**What do you dislike about Looker?**

It is damn slow and visualization options are not that many. Also, the predictive feature does not seem to be supported though it says it is.

**What problems is Looker solving and how is that benefiting you?**

Looker helps our company prepare data reports and share them with external partners. Extensively using the schedule feature which is excellent as well.

  ### 3. The best platform to visualize your KPIs!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vishak V. | Product Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 05, 2025

**What do you like best about Looker?**

Ease of use, template library, free to use plan

**What do you dislike about Looker?**

While the templates are plenty, it lacks some that's required to dive deep into certain metrics for blog writers

**What problems is Looker solving and how is that benefiting you?**

I've always relied on spreadsheets to visualize my data and used to export data and populate to spreadsheet manually. Looker helps me bypass that. All my website data is out there which can be visualized with just a few clicks!

  ### 4. Looker for Accountants

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 03, 2025

**What do you like best about Looker?**

Looker can be used for powerful data analytics and researching. I can explore results quickly and easily.   The dashboard is user friendly which is fantastic for quick accounting research.  The dashboard is easy to understand and use which saves time and effort.  Once I find the required data it is easy to store and/or share results... making teamwork a dream.

**What do you dislike about Looker?**

Looker might be a higher priced than other tools.

**What problems is Looker solving and how is that benefiting you?**

Looker has centralized our data, to help with consistency and cross funtional teamwork.  Looker has helped our team to be self sufficent and quicker at decision making.  The automation has helped with several repetative tasks.  Looker has made it easer for us to gather data and share it with other teams.

  ### 5. Very Powerful and Useful Tool: Looker.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Monika  P. | Call Analyzer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2025

**What do you like best about Looker?**

Looker is a very useful BI tool and easy to use. Ease of integration It integrates with various cloud data sources, Frequency of use is very nice, and it is ideal for daily task use. Looker is also very useful for customer support for creating good data with visualization. Ease of implementation is also great in Looker. I Like using Looker for my Data Analytics work.

**What do you dislike about Looker?**

Sometimes setting up Looker and learning ML is challenging, especially for unfamiliar terms. Looker is good, and I like it very much. I don't have any dislikes.

**What problems is Looker solving and how is that benefiting you?**

Looker helps me to solve the challenges by allowing me to connect various of data at one go. Looker is similar to excel also it is easy to use. It is very beneficial for me because it is easy to use and highly efficient.

  ### 6. User-Friendly Interface

**Rating:** 4.0/5.0 stars

**Reviewed by:** pooja R. | Freelancer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2025

**What do you like best about Looker?**

drag-and-drop editor simplifies the creation of reports, making it accessible even to those with limited technical skills.

**What do you dislike about Looker?**

experienced discrepancies in data representation, necessitating manual adjustments for accuracy.

**What problems is Looker solving and how is that benefiting you?**

involves reporting, marketing, or data analysis, Looker Studio offers a cost-effective solution to visualize and share data insights.

  ### 7. Flexible and powerful Data platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Megan T. | Director of Product Managenent, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Looker?**

ability to create dimensions and measures on the fly and the devops features

**What do you dislike about Looker?**

lack of visibility into impacts data changes have on existing looks

**What problems is Looker solving and how is that benefiting you?**

Curated data views for various executive needs and external reports shared with partners and customers

  ### 8. Looker Studio is a Great tool for Beginners to use easily

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amreen  M. | Executive Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2025

**What do you like best about Looker?**

Looker Studio provides an easy service for its users and lots of Dashboards for better analysis, and it gives an embedded code to deploy the dashboard on any platform

**What do you dislike about Looker?**

The loading time for a huge database is more, so the user can be frustrated

**What problems is Looker solving and how is that benefiting you?**

I created a Dashboard for my sales database to analyze my Sales Team's Records, and i got a Great Result and got a better understanding of my teams performance.

  ### 9. Best Tool for Performance and Workflow Dashboards

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2025

**What do you like best about Looker?**

Best tool for performance and workflow dashboards

**What do you dislike about Looker?**

It takes a little bit time to download the page

**What problems is Looker solving and how is that benefiting you?**

Very helpful in analyzing KPIs, has a lot of useful filters

  ### 10. Building Insightful Dashboards

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dhaval A. | Sr. Growth Marketing , Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2025

**What do you like best about Looker?**

Looker Studio (formerly Google Data Studio) is an incredibly powerful and user-friendly tool for creating dynamic dashboards and reports. Its native integration with Google products like Sheets, BigQuery, and Google Analytics makes it a go-to for marketers and data analysts alike.

Pros:

Free to use with robust features

Seamless Google ecosystem integration

Easy to use, even for non-technical users

Real-time collaboration and sharing

**What do you dislike about Looker?**

Cons:

Limited support for very large datasets

Advanced visual customizations require workarounds

**What problems is Looker solving and how is that benefiting you?**

Looker Studio automates data pulling and updates dashboards in real-time, saving hours of manual work.

  ### 11. Looker Makes Data Work Feel Smooth and Visually Pleasing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Zaki A. | Frontline Talent Acquisition, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2025

**What do you like best about Looker?**

What I like best about Looker is its clean and intuitive interface. It’s visually appealing, and everything feels easy to navigate, even for someone who isn’t super technical. I also appreciate how smooth the user experience is

**What do you dislike about Looker?**

What I dislike about Looker is that it can feel limited when trying to do more complex or customized analysis

**What problems is Looker solving and how is that benefiting you?**

Looker helps solve the problem of understanding customer purchasing behavior—specifically, how often certain customers, like Customer B, are buying our products.

  ### 12. Looker Studio is a Great tool for the beginner who whants to do an Analysis like a Power BI

**Rating:** 3.5/5.0 stars

**Reviewed by:** Saurabh K. | Management Information System Executive, Logistics and Supply Chain, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2024

**What do you like best about Looker?**

The Easiest Way to do Analytics and Multiple Platforms to Connect that is Awesome feature.

**What do you dislike about Looker?**

It Should be a Lit bit Load Time As per the Power BI it takes an Huge Time to Load for a Bug data if the Loading time can be Reduce then it will really be a great beginer friendly tool

**What problems is Looker solving and how is that benefiting you?**

It Takes me Huge Time to Load and Refresh for a huge Database

  ### 13. Productivity of tasks management done so well on looker.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Looker?**

It provides real-time activity tracking after creating data dashboards for any ongoing tasks and helps team get to reach the productivity and efficiency goals.

**What do you dislike about Looker?**

Overall it a good tool for tracking data and sending automated mails. But it can improve in easy to integrate with all softwares.

**What problems is Looker solving and how is that benefiting you?**

We integrated this software with our accounts payable software to track our users efficiency and productivity. It helped us to reach our determined goals.

  ### 14. It's good but have some bug or issue in creating report

**Rating:** 2.5/5.0 stars

**Reviewed by:** Soumen M. | Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2025

**What do you like best about Looker?**

Effortless reporting with built-in metrics and dimensions, seamless data import from various sources via inbuilt APIs, easy sharing options, excellent visualizations, and insightful graphs, bars, and columns with date range filters for beautiful insights

**What do you dislike about Looker?**

Bug Error with Data Blending:

Occasionally, when blending data in a table, a bug displays "RESERVED_TOTAL" in a dimension, causing other rows to disappear.
For more details, refer to this discussion: Looker Studio Community - RESERVED_TOTAL Issue. (https://www.googlecloudcommunity.com/gc/Looker-Studio/Random-RESERVED-TOTAL-grouping-when-using-GA4-live-connector/m-p/821696)

Quota Error:

At times, data tables or metrics show a "Quota Error," causing data to stop displaying.
A quick refresh often resolves the issue, and the data reappears.

Data Blending Limitation:

Looker Studio allows merging or blending a maximum of five tables or datasets into a single table. Blending more than five tables is not supported.

Unknown Errors:

Occasionally, an unknown error occurs, preventing data from displaying. However, refreshing the page generally resolves the issue and restores the data.
If you encounter issues with data visualization, try refreshing the page as a first step.

**What problems is Looker solving and how is that benefiting you?**

easy to maing report

  ### 15. Helpful Analytical Dashboard

**Rating:** 3.5/5.0 stars

**Reviewed by:** Megan F. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 04, 2025

**What do you like best about Looker?**

It is free, easy to navigate and create visuals for data

**What do you dislike about Looker?**

Sometimes can be slow to load and a bit of a learning curve in the beginning

**What problems is Looker solving and how is that benefiting you?**

Looker allows me to visual data and present it in a different way. It streamlines the process of data analysis, saving me time.

  ### 16. Looker is great tool for dashboard experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rajeev R. | Senior Associate - TA, Enterprise (> 1000 emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Looker?**

The detailed view which looker provides and insights about our team. Each and every KRA is visible on looker

**What do you dislike about Looker?**

Looker is very slow. It’s takes time to load

**What problems is Looker solving and how is that benefiting you?**

Looker is giving result about our team. For example it’s shows each and every no for all team members. It’s also linked to our ATS

  ### 17. User-Friendly Interface but Limited Data Handling and Integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Manvendra S. | Product Manager, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Looker?**

Looker is very easy to use and manage. User interface of looker is very friendly.

**What do you dislike about Looker?**

Looker can't handle plenty of data. there are very less third party options to integrate as per compare to other Bi tools

**What problems is Looker solving and how is that benefiting you?**

Looker is solving problems for small business for business analytics, data management and business expansion.

  ### 18. Great tool if you’re comfortable with SQL

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bharathi G. | Senior Data Analyst | Data Visualization, Modeling, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 07, 2025

**What do you like best about Looker?**

I like that once the data model is set up, it’s really easy to explore data and build custom reports without needing to write SQL every time. The dashboards are clean and interactive, and it’s great for sharing insights with the team.

**What do you dislike about Looker?**

I don’t like that it takes a lot of upfront setup with LookML, and even small changes usually need a developer. It’s not very friendly for non-technical users, especially if they just want to make quick edits or explore data on their own.

**What problems is Looker solving and how is that benefiting you?**

Looker helps us make sense of large amounts of data by turning it into clear, shareable dashboards. It’s solved the problem of relying on analysts for every small data request—now teams can explore the data themselves, which saves a lot of time and speeds up decision-making.

  ### 19. User-friendly, customizable, a game-changer for our Analytics and Overall MOPs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrea G. | CEO & Founder / Senior Marketing Communications Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 09, 2025

**What do you like best about Looker?**

Looker has been transformative for how we manage and interpret data. It has become a tool we use weekly, if not daily. It has been central to our data consolidation and centralization process. We've combined sources including Google Analytics, Search Console, social, and custom spreadsheets that have completely changed how we approach reporting. It has helped us reduce time to generate reports, draw insights, and reduce errors. It was also easy to implement and scale. Looker has helped us build a culture of data-driven decision-making year-round, giving every team the tools and insights they need to operate effectively and efficiently. I have never had to reach out for customer support, which tells me the tool is doing what it is supposed to do.

**What do you dislike about Looker?**

There are bugs sometimes with modules, where filters, charts, and data sources aren't syncying or go out of sync for no reason and won't update the visualization. That requires you to sometimes rebuild an entire project, which is very frustrating.
The learning curve for new users using customizations was a little steep. I didn't feel the online training /resources available was sufficient or well positioned. It's more like you're on your own or watching YouTube videos.

**What problems is Looker solving and how is that benefiting you?**

Looker tackles the fragmented data sources and inefficient reporting processes that most businesses have. Before using Looker, our data was siloed (Google Analytics, Search Console, custom spreadsheets, social, paid, and various other platforms), and was manually pulled together in a PowerPoint. Compiling reports was time-consuming and likely included human errors. Looker has centralized these data streams, giving us a single source of truth and eliminating hours spent on manual data corraling. Also, the easy integration of filters has allowed us to scale our services and serve more departments/clients. Instead of spending 3-4 hours in a report, I spend a few minutes monthly now. Of course, set up required hours, but it was worth the investment long-term.

  ### 20. Looker Studio for Jira Dashboards: A Practical Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sharaq A. | IT Operations Specialist - II, Enterprise (> 1000 emp.)

**Reviewed Date:** August 01, 2025

**What do you like best about Looker?**

It’s easy to use, highly customizable, and lets me turn Jira data into clear, interactive dashboards. The ability to connect multiple data sources and share real-time reports is a big plus.

**What do you dislike about Looker?**

ome data connectors, especially for Jira, require third-party tools or manual setup, which can be limiting.

**What problems is Looker solving and how is that benefiting you?**

Looker Studio helps me turn scattered Jira data into clear, visual dashboards. It solves the problem of manual reporting by automating updates and providing real-time insights, which saves time and improves visibility for the team and stakeholders.

  ### 21. Effortless Reporting and Data Analysis Made Simple

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2025

**What do you like best about Looker?**

It's very easy to use, especially when it comes to creating reports and analyzing data.

**What do you dislike about Looker?**

It appears that I'm just starting to use it. So far, I haven't found anything about Looker that I dislike.

**What problems is Looker solving and how is that benefiting you?**

As I am just starting out, I have been exploring the tool as much as possible.

  ### 22. looker Studio powerful business intelligence help with customizable data modeling

**Rating:** 4.0/5.0 stars

**Reviewed by:** Yash B. | Assistant Manager (SEO) - Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Looker?**

Looker is a powerful business intelligence and data visualization platform, and some of its standout features, Customizable Data Modeling, Real-Time insights, user friendly interface.

**What do you dislike about Looker?**

If we connect with GSC (Google Search Console) Indexing Report queries need to be altest 5000 it can help alot.

**What problems is Looker solving and how is that benefiting you?**

with client meeting the looker studio give confidence with presenting insight it help alot with grab client attention.

  ### 23. My review of Looker

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pranav K. | Associate Cosultant, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Looker?**

The things I like about Looker are its easy-to-use interface and integration with multiple data sources.

**What do you dislike about Looker?**

I dislike it because it is straightforward.

**What problems is Looker solving and how is that benefiting you?**

Data Integration, Data Visualization, and Real-Time Analytics are the problems I am solving using Looker.

  ### 24. Simple and powerful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jose Luis R. | Comunicaciones, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 13, 2025

**What do you like best about Looker?**

I found it easy to use and powerful. With a few clicks, I managed to transform a spreadsheet located in Google Spreadsheet into dynamic graphs, with the ability to change the analyzed period.

**What do you dislike about Looker?**

Initially, it can be somewhat challenging to understand the logic and how to structure the tables to use, but after some reading, it is easy to use.

**What problems is Looker solving and how is that benefiting you?**

It made it easier for me to present marketing campaign results and monthly sales statistics. The report readers could change the periods to review thanks to the tools provided by Looker.

  ### 25. Good, but not a lot of changed and news in the tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Carolina A. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 08, 2025

**What do you like best about Looker?**

Very stable and fast. Good balance between flexibility and governance

**What do you dislike about Looker?**

Not a lot of innovation. It seems that Google let it aside for while, especially if you are paying for the hosted one. It's very expensive and not having anything new to justify the price. Also terrible support

**What problems is Looker solving and how is that benefiting you?**

Central source of truth of data, data governance

  ### 26. I found looker quite useful when looking and cohorts of app and web performances

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aditi P. | Growth Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Looker?**

Organised data, customisation options, ease of use.

**What do you dislike about Looker?**

The data breakdown could be more granular and the filters can be better.

**What problems is Looker solving and how is that benefiting you?**

Helps me look at weekly/daily campaign performances by pulling data from marketing platforms such as meta and google.

  ### 27. LookML can create wonders if use wisely

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mayank k. | Senior Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2024

**What do you like best about Looker?**

1. Web Based tool - Easy to setup ,only require email Id and can easily reset password by tirgerring reset link from User Tab.
2. Various role available for different usecases - Looker can have read-only user, explore user and other users. So it provide right access for right persons.
3. Support 24*7 - Looker provide Customer support, in case you have problem related to product you can raise a ticket and you get answer fast.
4. Usage - Since it is web based various people can use it at a single time. Also we can open as many links and all will be seperate which is quiet good in looker.
5. Frequency of Use - You can use it 24*7 it provide dataframe usage which automatic refresh the data and we can create various schedules which run as per time frame.
6. Ease of Implementation - You can work upon various client making different folder with selective access and can also create security based on it.
7.Integration - Looker have various connectivity plugins and it can connect to nearly everything.
8. LookML Modelling - This is core of looker. via LookML you can create dashboards , persistent tables and can even do basic ETL.

**What do you dislike about Looker?**

1. Don't give us option to upload csv and analyse - Looker always needs a dialect.
2. Can't fully establish row level and column level security - You can hide columns but you can't hide rows. Also, if it is a PHI data and you need to have limited access you can't to it easily. You have to do a lot to cater this.
3. Needs hands-on before working - Since looker is based on Lookml ,which is similar to SQL but one can't start at its own withou having some guidance.

**What problems is Looker solving and how is that benefiting you?**

1.Looker is making things dynamic for me. Schedules are running at its own since past 3 years and it is running good. 
2. We have made very data-intensive and calculation-heavy visuals easily in looker with the help of persistent derive tables.
3. We are currently handling more than 6 clients in looker using the security feature.

  ### 28. Looker data makes my qbrs easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emily L. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Looker?**

Looker is so easy to use, such a good one stop shop to access all data when putting together a presentation

**What do you dislike about Looker?**

Sometimes slow to load, sometimes will not load certain fields

**What problems is Looker solving and how is that benefiting you?**

Tracking user data

  ### 29. Looker Use Case or University

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hasbi M. | Student, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 26, 2025

**What do you like best about Looker?**

It could make informational insight on almost anything, like class schedule, group assignment, and lecturer approval

**What do you dislike about Looker?**

It has slightly high learning curve to use

**What problems is Looker solving and how is that benefiting you?**

The data in university manner is complicated, and Looker can simplify it

  ### 30. I love how it houses everything in one place

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felicia B. | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about Looker?**

how it house everything in one place 
the processes 
I can review history from PS

**What do you dislike about Looker?**

once I log in on trusted device should stay logged in

**What problems is Looker solving and how is that benefiting you?**

seeing the PS payment history for home owners and agents metrics

  ### 31. Easy to connect the database

**Rating:** 4.0/5.0 stars

**Reviewed by:** Abdurrahman . | Project Management Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2024

**What do you like best about Looker?**

Ecosystem of Google products make me easy to connect the various database to Looker Studio

**What do you dislike about Looker?**

The User Interface sometimes make me confuse

**What problems is Looker solving and how is that benefiting you?**

To show the data visualization with the dashboard to show data trends

  ### 32. Reporting Dashboard

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ankit I. | Campaign Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Looker?**

The easy to use navigation. Clear user interface and learning is easy.

**What do you dislike about Looker?**

Nothing, I use looker dashboard for my paid & SEO campaigns. I didn't found any dislikes

**What problems is Looker solving and how is that benefiting you?**

With Looker studio, it is easy to explain growth reports to clients. You can share & customized the dashboard.

  ### 33. Powerful BI Tool with Excellent Data Visualization

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yasas W. | Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about Looker?**

Looker makes it easy to transform raw data into meaningful insights with highly customizable dashboards and reports. Its LookML modeling layer is extremely powerful, allowing for consistency and scalability in reporting. The ability to drill down into data directly within dashboards provides real-time visibility, which is very helpful for decision-making. Integration with various data sources and Google Cloud services adds even more flexibility.

**What do you dislike about Looker?**

The learning curve for LookML can be steep, especially for new users without a technical background. Some advanced customization requires knowledge of SQL, which may not be ideal for non-technical teams. Additionally, dashboard load times can be slower when working with very large datasets, and the cost can be on the higher side for smaller organizations.

**What problems is Looker solving and how is that benefiting you?**

Looker helps centralize and standardize reporting across different teams by providing a single source of truth for data. Instead of spending time manually pulling and cleaning data from multiple sources, Looker automates the process and makes insights easily accessible through dashboards. This has improved decision-making, saved time on reporting, and increased data transparency across the organization. By enabling real-time analysis and self-service reporting, Looker has reduced dependency on technical teams and empowered business users to access insights independently.

  ### 34. Generic review for looker

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shubham S. | Sr. Data Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2024

**What do you like best about Looker?**

I think Looker stands out for its ability to transform data into easily accessible insights with its strong focus on data modeling and user-friendly visualizations. One of the things I like best is how Looker allows teams to define a centralized "semantic layer" with LookML, which ensures that business logic is consistent across the entire organization. It makes it easier for non-technical users to explore data, while giving data engineers and analysts the control to shape and model it to fit specific needs.

The ability to build dashboards and reports in a way that's interactive and customizable is also a huge advantage. You can create a more tailored experience for different teams without needing to manually export data every time.

**What do you dislike about Looker?**

Looker can have a steep learning curve, especially with its LookML modeling language, which may be challenging for non-technical users. Its data visualization options are less customizable compared to tools like Tableau or Power BI. The reliance on LookML can create bottlenecks for self-service reporting. Looker's pricing can also be expensive, especially for smaller teams. Performance may slow with large datasets, and it lacks some out-of-the-box integrations and collaborative features found in other BI tools.

**What problems is Looker solving and how is that benefiting you?**

Looker is used for creating interactive dashboards and reports, enabling self-service analytics, and exploring data through its semantic modeling layer (LookML). It supports real-time analytics, data modeling, and collaboration by sharing insights across teams. Looker is also used for embedded analytics, integrating with external tools, and maintaining data governance with secure access controls.

  ### 35. Looker at a glance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2025

**What do you like best about Looker?**

An absolute rockstar tool by Google in terms of creating reports, dashboards and models which can be utilised across teams and members.

At G2, we are using Looker as our major dashboarding tool for providing business insights to our customers which in turn is helping us to generate a good amount of money. 

Looker has integrations with a lot of 3-rd party apps which actually makes it versatile.

Since it'a a product by Google, the community and customer support is obviously going to be great.

**What do you dislike about Looker?**

Looker is quite complex to implement at first atleast for beginners in data domain and hence takes a good amount of effort in development and maintainence.

Also Looker can be way slow at times if you're asking it to handle a lot of complex data related transformations which might impact deliverables for tight deadlines.

**What problems is Looker solving and how is that benefiting you?**

Looker is helping us to generate cool dashboards for our customers and provide them valuable business insights

  ### 36. The very best app to get the filtered data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abdul r. | Academic Advisor, Enterprise (> 1000 emp.)

**Reviewed Date:** July 02, 2025

**What do you like best about Looker?**

check my dashboards and create more filters so that i can focus on the data

**What do you dislike about Looker?**

Some times the loading of the data will be longer and it updates late

**What problems is Looker solving and how is that benefiting you?**

Clear on the data and the transactions done by the customer

  ### 37. Looker has made our metrics review easy to understand.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carla O. | Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 02, 2025

**What do you like best about Looker?**

Looker has changed how we do performance reviews and judge whether we have met our goals. It has so many options and has not disappointed me at all.

**What do you dislike about Looker?**

The scheduling of reports and digging in to certain areas can get a little confusing.

**What problems is Looker solving and how is that benefiting you?**

Team metrics and goals are easy to create, monitor, and understand.

  ### 38. Effortless Data Insights with Fast Loading Times

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 17, 2025

**What do you like best about Looker?**

I like Looker for its quick and easy data export to CSV, which aids in efficient data manipulation outside the platform. I appreciate its user-friendly interface, requiring minimal clicks to access required data, and its fast loading times that enhance my workflow productivity.

**What do you dislike about Looker?**

I find the lack of self-service capabilities challenging, as I cannot create dashboards or manipulate Looker content myself, limiting my independence. Additionally, the lack of deep integration with other tools like Catalyst and Salesforce makes data interaction less seamless. These aspects hinder maximizing Looker's potential in my workflow.

**What problems is Looker solving and how is that benefiting you?**

I find Looker provides deep dive data on product usage, helping me coach my team effectively and understand customer health. The CSV export feature simplifies data manipulation, enhancing my efficiency.

  ### 39. Review on Looker

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adhi K. | Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 02, 2025

**What do you like best about Looker?**

1. The Drag and Drop make creating table easy
2. Easy integration with G sheets or Bigquery

**What do you dislike about Looker?**

For web log in if the connected data is large size the buffer time is longer

**What problems is Looker solving and how is that benefiting you?**

Visualization and presentation of data

  ### 40. Mulptiple tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Simon Andres H. | Sales Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2025

**What do you like best about Looker?**

has extensive tools which allow you to perform tasks that are very important for your projects.

**What do you dislike about Looker?**

It can be a bit technical, so it is necessary to practice to be able to use the tool better.

**What problems is Looker solving and how is that benefiting you?**

In the search for new tools that can help me with the efficiency of my work and to expand my knowledge Google Cloud seems to me to be a very good tool.

  ### 41. Looker for dashboard | awesome

**Rating:** 4.0/5.0 stars

**Reviewed by:** Saurav J. | Product Data Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Looker?**

Big query easy connectivity also Integrate other services , easy to use , shareable to other teams members

**What do you dislike about Looker?**

Nothing for now , it will be good if it is having more optimising way for refreshing data

**What problems is Looker solving and how is that benefiting you?**

It’s good in many expect as its serves the data to stakeholder to easy to speculate on insights revived from data

  ### 42. Good Experience with Google Cloud.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Akshay N. | Cyber Threat Hunter, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 22, 2025

**What do you like best about Looker?**

The best thing about Google Cloud is their Customer Support and eagerness to hold thier clients with their best service possible.

**What do you dislike about Looker?**

There is not much for me to dislike about Google Cloud. The use cases that i have with GCP, i am satisfied in that with Google.

**What problems is Looker solving and how is that benefiting you?**

I am able to develop and deploy state of the art dashboards with the help of Looker.

  ### 43. Best tool for social media analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2025

**What do you like best about Looker?**

Looker allows teams to define metrics, and look at data for reporting. Customizable dashboard are easy to learn too.

**What do you dislike about Looker?**

Looker might be difficult than other data analytics tools.

**What problems is Looker solving and how is that benefiting you?**

Looker helps me see all my marketing data in one place, so I don’t have to check different platforms. Tracking has never been easier with clear visuals.

  ### 44. Great Tool for Marketing Agencies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mohamed E. | Data Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 09, 2025

**What do you like best about Looker?**

Looker is very user-friendly, even for people without technical skills. It has a lot of ready-made connectors, making it easy to pull data from different sources like BigQuery, Google Sheets, or marketing platforms. You can quickly create clean, interactive dashboards without needing to know coding or SQL.

**What do you dislike about Looker?**

While it’s great for most use cases, Looker can be slow when working with very large datasets. Some features feel limited compared to more advanced tools, and it might not be the best choice for complex data transformations.

**What problems is Looker solving and how is that benefiting you?**

Looker helps bring all my data together in one place, so I don’t have to deal with scattered or messy data. It makes creating dashboards and reports easy, so my team always works with the same information.

For me, Looker saves time by automating reports and reducing the need to do things manually. I can quickly explore data, find trends, and make decisions faster. It’s also helpful because I can share dashboards and set up alerts to keep everyone updated.

  ### 45. Best application for data visualisation and research

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhay S. | Team Leader, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** January 17, 2025

**What do you like best about Looker?**

It's a robust business intelligence & data analytics platform that empowers me to obtain valuable insights from data. Best thing about it will be it's User-Friendly & highly customisable Interface where even a non tech user like me can easily build dashboards helping in driving key insights essential as well as giving a real time visibilty to customer.

**What do you dislike about Looker?**

The only challenge I've cme across is Performance with large datasets which slows down the entire dashboad specially while having a multiple pages.

**What problems is Looker solving and how is that benefiting you?**

My major need was to give a real time view to my client and since we rely completey on G Suit, Looker was a savior.

  ### 46. easy to use, user friendly interface and free

**Rating:** 5.0/5.0 stars

**Reviewed by:** meilana s. | Artificial Intelligence (AI) Instructor & Mentor (Homeroom Coach), Small-Business (50 or fewer emp.)

**Reviewed Date:** August 06, 2025

**What do you like best about Looker?**

A visualization dashboard and a user-friendly platform

**What do you dislike about Looker?**

It needs more memory to use; a minimum RAM suggested for use is 8 GB

**What problems is Looker solving and how is that benefiting you?**

Other application needs sometimes to understand and implement it, Lokker gives a beautiful dashboard without difficulties for new bie to use it.

  ### 47. Looker review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sundeep A. | Director engineering, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2025

**What do you like best about Looker?**

use looker in my company to visualize data

**What do you dislike about Looker?**

It is not very easy and intuitive to know how to use it

**What problems is Looker solving and how is that benefiting you?**

visulizing data

  ### 48. A go to tool for monitoring and dashboarding

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2025

**What do you like best about Looker?**

very helpful for reporting and dashboarding. good interface. intuitive ui. pulls data from multiple sources

**What do you dislike about Looker?**

for first timer, it can take some time to get adapted, lot of complex options

**What problems is Looker solving and how is that benefiting you?**

We have built our performance monitoring, and success monitoring on Looker . 
Its super helpful and easily sharable / exportable to anyone across the team as well

  ### 49. Easy Customization, Reliable Performance with Looker

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 17, 2025

**What do you like best about Looker?**

I appreciate Looker for its ease of use and straightforward setup. It simplifies pulling in large datasets and offers insightful data visualization for my customers. I value the customization of dashboards to fit specific use cases and the automated reporting feature, which saves me time from manually pulling data regularly.

**What do you dislike about Looker?**

I sometimes face issues with data not loading completely, which can be frustrating.

**What problems is Looker solving and how is that benefiting you?**

I find the product makes it easy to pull in large datasets I couldn’t manage otherwise and visualize data for my customers. I can customize dashboards and set up automated reports, reducing my regular data management tasks.

  ### 50. Excellent product for report generation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2025

**What do you like best about Looker?**

Looker is a smart tool that is efficient in generating reports. We use the platform to analyze a product's performance and its position against other products and metrics. Its ability to use it for multiple users is incredibly helpful. Looker stands out with its graphical representations and ease of creating visuals to present data. It's ability to build dashboards and navigate reports is amazing. Another feature that stands out for me is how easily we can share the report with our clients seamlessly.

**What do you dislike about Looker?**

Occasionally, I have had trouble loading data while creating dashboards which can be a bit challenging. Looker can also be slow with larger sets of data and downloading it at times haven't been easy.

**What problems is Looker solving and how is that benefiting you?**

Ability to create dashboards and reports.


## Looker Discussions
  - [Which databases does Looker work with?](https://www.g2.com/discussions/which-databases-does-looker-work-with) - 1 comment, 2 upvotes
  - [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) - 2 comments, 1 upvote
  - [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) - 1 comment, 1 upvote
  - [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) - 1 comment, 1 upvote
  - [How do I send a scheduler as visualization with multiple tables that don't have the same width](https://www.g2.com/discussions/14468-how-do-i-send-a-scheduler-as-visualization-with-multiple-tables-that-don-t-have-the-same-width) - 1 comment, 1 upvote

- [View Looker pricing details and edition comparison](https://www.g2.com/products/looker/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-04+09%3A06%3A57+-0500&secure%5Bsession_id%5D=208ef6ec-3f6d-455d-85b4-beb7387f27e1&secure%5Btoken%5D=dd4c1c2751e5b651bc80e88fcc28f8ae9d2be30e879ec73c8e5e97cdb31d49ab&format=llm_user)
## Looker Integrations
  - [Adjust](https://www.g2.com/products/adjust/reviews)
  - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews)
  - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews)
  - [Cognizo](https://www.g2.com/products/cognizo/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [FarEye](https://www.g2.com/products/fareye/reviews)
  - [Funnel](https://www.g2.com/products/funnel/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Google Sheets for Confluence - Workspace Connector](https://www.g2.com/products/google-sheets-for-confluence-workspace-connector/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [GumGum](https://www.g2.com/products/gumgum/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Ideals Virtual Data Room](https://www.g2.com/products/ideals-virtual-data-room/reviews)
  - [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews)
  - [MongoDB](https://www.g2.com/products/mongodb/reviews)
  - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews)
  - [ON24](https://www.g2.com/products/on24/reviews)
  - [PostgreSQL](https://www.g2.com/products/postgresql/reviews)
  - [Python](https://www.g2.com/products/python/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)

## Looker Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards

**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Data Preparation**
- Connectors
- Data Governance

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Sales Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Reporting**
- Real-Time Reporting
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Data Sourcing**
- Data Sourcing
- Exporting & Sharing Data
- Multi-Device Data Visualization
- Interactive Dashboards
- Data Segmentation

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management

**Data Modeling and Blending**
- Data Querying
- Data Filtering
- Data Blending

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Predictive Analytics**
- Lead Scoring
- Opportunity Scoring
- Risk Analysis
- Live Forecasting

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Sales Management**
- Live Pipeline Management
- Sales Gamification
- Account-Based Analytics
- Activity Tracking

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - Analytics Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling

**Deployment & Integration - Analytics Platforms**
- No-code Dashboard Builder
- Report Scheduling and Automation
- Embedded Analytics and White-labeling
- Data Source Connectivity

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services

**Performance & Scalability - Analytics Platforms**
- Large data handling and Query Speed
- Concurrent User Support

**Advanced Analytics & Modeling - Analytics Platforms**
- Data Modeling and Governance
- Notebook and Script Integration
- Built-in Predictive and Statistical Models

**Agentic AI Capabilities - Analytics Platforms**
- Auto-generated Insights and Narratives
- Natural Language Queries
- Proactive KPI Monitoring and Alerts
- AI Agents for Analytical Follow-ups

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

**Personalized Intelligence - Analytics Platforms**
- Behavioral Learning for Contextual Query Refinement
- Role-based Insight Personalization
- Conversational and Prompt-based Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Email Reports

## Top Looker Alternatives
  - [Mode](https://www.g2.com/products/mode-mode/reviews) - 4.5/5.0 (319 reviews)
  - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) - 4.2/5.0 (281 reviews)
  - [Sisense](https://www.g2.com/products/sisense/reviews) - 4.2/5.0 (986 reviews)