---
title: Looker Reviews
meta_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1656 reviews by the users' company size, role or industry
  to find out how Looker works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 1656
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Analytics Tools & Software
  url: https://www.g2.com/categories/analytics-tools-software
---

# Looker Reviews
**Vendor:** Google  
**Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 1,656
## About Looker
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.



## Looker Pros & Cons
**What users like:**

- Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. (108 reviews)
- Users value Looker&#39;s **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. (64 reviews)
- Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. (57 reviews)
- Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. (54 reviews)
- Users appreciate Looker&#39;s **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. (51 reviews)
- Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views. (51 reviews)
- Intuitive (46 reviews)
- Dashboard Usability (42 reviews)
- User Interface (42 reviews)
- Time-saving (37 reviews)

**What users dislike:**

- Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. (52 reviews)
- Users find Looker&#39;s interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. (38 reviews)
- Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. (29 reviews)
- Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. (29 reviews)
- Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. (27 reviews)
- Users find Looker to have a **complex usage** that complicates onboarding and hampers effective data management. (27 reviews)
- Limited Customization (22 reviews)
- Limited Features (21 reviews)
- Users criticize the **missing features** of Looker, citing limited customization, poor integration options, and offline availability issues. (21 reviews)
- Users find **poor visualization** capabilities in Looker, lacking essential features compared to competitors like Tableau. (20 reviews)

## Looker Reviews
  ### 1. Easy usage of dashboards

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2024

**What do you like best about Looker?**

The real-time access to data through various resources makes it feasible.

**What do you dislike about Looker?**

Loading data takes a lot of time and have to refresh it multiple times to get access to the dashboards.

**What problems is Looker solving and how is that benefiting you?**

Comprehensive data analysis has been a breeze.

  ### 2. Looker as a BI tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Dhananjay S. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Looker APIs
Easy way to create visualizations
Integration with BigQuery

**What do you dislike about Looker?**

Limited customibility  of visualizations

**What problems is Looker solving and how is that benefiting you?**

We use it as a abstraction to our datalake which is bigquery. All apps use looker to query and visualize data from bigquery datalake.

  ### 3. Looker Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 14, 2024

**What do you like best about Looker?**

It's integration of having all data at one place and the ease of access.

**What do you dislike about Looker?**

No specific dislikes as such. Going good so far!

**What problems is Looker solving and how is that benefiting you?**

It's saving a lot of time and energy on data collation and is a one stop solution for all analytics.

  ### 4. Solid Business Intelligence Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Looker?**

Being able to see a bunch of data at once and more easily manipulate it vs. pivot tables and slow loading times in Google Sheets or Excel

**What do you dislike about Looker?**

Not as much about the tool itself, but more that you have to heavily rely on our internal data team to get things done, which can be a bottle neck, so I wish there was less barrier to entry to really master the tool

**What problems is Looker solving and how is that benefiting you?**

Lot of different data sources in one place that is way easier to manage than in a platform like Salesforce or Metabase

  ### 5. The tool you need for all types of analytics.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sarah H. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

the integrations available withing Google clouds data products

**What do you dislike about Looker?**

Looking for models, reports has been a problem.

**What problems is Looker solving and how is that benefiting you?**

Creating reports that pull data from various sources and help create or tell stories based on the different uses cases.

  ### 6. Transformer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lori V. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 11, 2024

**What do you like best about Looker?**

Looker has enabled insights that were previously unknown to us!  Senior leaders are able to make informed discussions much faster than before

**What do you dislike about Looker?**

Nothing in particular,  tool is pretty self explanatory

**What problems is Looker solving and how is that benefiting you?**

Providing easily to understand insights

  ### 7. Looker is amazing for embed analytics enabling our customers to get easy to use dashboard experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gaurav G. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Ease of using the tool and connect to multiple DBs in quick time

**What do you dislike about Looker?**

At time support process is slow and takes a long time.

**What problems is Looker solving and how is that benefiting you?**

Enabling customers to get insights and analytics to take informed decisions

  ### 8. Looker

**Rating:** 4.0/5.0 stars

**Reviewed by:** Elman M. | Team Lead, Outsourcing/Offshoring, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 05, 2023

**What do you like best about Looker?**

Looker provides a good service overall in regard to information allocation, it is very user-friendly and provides all the information required in a timely manner. 
creating dashboards is very simple and extremely helpful to find the information stored.

**What do you dislike about Looker?**

What I dislike the most is that it is extremely slow to update the information, it does provide accurate, realistic and also very easy-to-read information but sometimes it does require to refresh a couple of times to provide the information, this is sometimes very tired because if you require more than one dashboard to give you information, it does take a couple of extra minutes.

**What problems is Looker solving and how is that benefiting you?**

To have a better-organized place for all information and also to have information accurate and also clean, it is solving the problem of having a better understanding of data, finding all the information in one place and having a customizable interface to accommodate the needs of the company.

  ### 9. Looker is great and really helpful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Judy H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

the smarter way of display really helpful

**What do you dislike about Looker?**

everything is perfect for me, I really like it

**What problems is Looker solving and how is that benefiting you?**

My  customer is looking for solutions to anaylize their data, and we use vertexAI and Looker to help them

  ### 10. Reporting Tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** anusha d. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

simple to lear and easy to use for first timers

**What do you dislike about Looker?**

too many fields an doptions and lso the color of gui

**What problems is Looker solving and how is that benefiting you?**

its free and also we can get rid of our custom analtci applictaion

  ### 11. Challenging for the security team

**Rating:** 3.5/5.0 stars

**Reviewed by:** Matt M. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Data team seems to love it, seems to fill a great spot for them relative to queries

**What do you dislike about Looker?**

Security seems to be an afterthought, frustrating to navigate

**What problems is Looker solving and how is that benefiting you?**

Leveraging its capabilities to query our data warehouse

  ### 12. Looker for Sales

**Rating:** 4.0/5.0 stars

**Reviewed by:** Edward K. | Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Powerful tool that can surface any insights desired with the appropriate analyst support

**What do you dislike about Looker?**

Complicated to build, not easy for gtm teams to self serve insights

**What problems is Looker solving and how is that benefiting you?**

Helping us see our business at top line, pipeline

  ### 13. Looker is a very powerful platform that will replace powerBI

**Rating:** 5.0/5.0 stars

**Reviewed by:** maximus b. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 11, 2024

**What do you like best about Looker?**

Its intutive interface that works for any person

**What do you dislike about Looker?**

It takes a lot to get it going that requires tribal knowledge of GCP systems

**What problems is Looker solving and how is that benefiting you?**

To get our internal teams on the same poage

  ### 14. Useful Visualizations

**Rating:** 5.0/5.0 stars

**Reviewed by:** karen g. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

The ability to visualizae data easily and share it with other departments.

**What do you dislike about Looker?**

Nothing, it's been great! It has been great to share with less tech users.

**What problems is Looker solving and how is that benefiting you?**

Reviewing the return on investment for projects.

  ### 15. Nice tool which integrates with BQ

**Rating:** 4.0/5.0 stars

**Reviewed by:** Debadeep P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Easy with visualization and how easy it is to build visualization

**What do you dislike about Looker?**

Data Refresh is not automated when there is change in Data. The Qlik does a better job

**What problems is Looker solving and how is that benefiting you?**

Insights about Data

  ### 16. It been a Great tool and the migration was easy.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Javier M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Easy to use, easy to integrate, It's been a great tool for our users

**What do you dislike about Looker?**

It's hard to find peopole with the skill to create new features

**What problems is Looker solving and how is that benefiting you?**

Knowing better ours customers.

  ### 17. Fantastic Visualization Suite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frank S. | Data Analyst, Data Protection Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Looker?**

Looker's data availability (refreshing at custom intervals) is fantastic and keeps our insights relevant and fresh, but the role/access restrictions are unmatched in the BI space, allowing us to prohibit

**What do you dislike about Looker?**

Looker requires a semantic layer coded in LookML, which unfortunately is not able to be imported into any other system, so using Looker substantially is a commitment to never using another system if you don't like having a ton of tech debt in re-establishing your semantic layer in another BI tool.

**What problems is Looker solving and how is that benefiting you?**

Looker allows for visualizations of our custom-made report data that refresh when viewed by a user and persist reliably behind role-based access rules set at the folder- and content-level for our organization.

  ### 18. Looker free version for Beta Testing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Minesh P. | Infrastructure Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

It allows users to do beta testing before purchasing license

**What do you dislike about Looker?**

Limited on what connections it allowes to users.

**What problems is Looker solving and how is that benefiting you?**

It solves slowness which we experience with our current Qlik Products

  ### 19. Best Dashboard for tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Looker?**

Very simple interface, and shows all my team's activity which helps me to stay on track. I use it almost on an everyday basis , and it is integrated with our Admin console. Pretty easy to use too.

**What do you dislike about Looker?**

It's not so easy to customize, follows a particular color format. It'd have been good if the UI was a bit customizable, and also data gets updated a wee late.

**What problems is Looker solving and how is that benefiting you?**

The way it presents data in such a neat, distributed manner is such an eye candy.

  ### 20. High licencee cost

**Rating:** 2.5/5.0 stars

**Reviewed by:** akansha t. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Its compatibility with Google products and

**What do you dislike about Looker?**

It is very highly priced and need to be looked at. No product innovation

**What problems is Looker solving and how is that benefiting you?**

Migrating data from SAP BW to Big query

  ### 21. Lead Engineer

**Rating:** 4.0/5.0 stars

**Reviewed by:** Phani Kumar M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Data visualisation which can be easily get the review the results  in a day.

**What do you dislike about Looker?**

Exporting and Importing can be made simpler.

**What problems is Looker solving and how is that benefiting you?**

Data Visulaization, review and sovel any anomolies.

  ### 22. Helpful for Teachers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Christine D. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

Data base that is easily organized and easy to use for our teachers

**What do you dislike about Looker?**

Time that it takes to set up- sometimes it is just too hard

**What problems is Looker solving and how is that benefiting you?**

Database organzation

  ### 23. Analytics in Looker

**Rating:** 5.0/5.0 stars

**Reviewed by:** swarup m. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Easy to integrate with big query and othe datsource

**What do you dislike about Looker?**

it is expensive compare to other similar product

**What problems is Looker solving and how is that benefiting you?**

Creating dashbord for dirrent repot purpose in the organizations.

  ### 24. Google Cloud Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sourav D. | Senior Software Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2023

**What do you like best about Looker?**

I find Google Cloud to be a highly efficient and reliable platform for cloud computing needs. It offers a wide range of services that are easy to use and integrate with various applications. The scalability and flexibility it provides are commendable. It's a robust platform that can cater to both small and large-scale businesses.

**What do you dislike about Looker?**

There is nothing specific. But, sometimes pricing can be complete to understand.

**What problems is Looker solving and how is that benefiting you?**

The implementation is quite simple with help of docs and the ecosystem of google is seamless to integrate

  ### 25. looker

**Rating:** 4.5/5.0 stars

**Reviewed by:** shiva g. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

looks is helpful in creating dashboards and various other things

**What do you dislike about Looker?**

I didn't see any issues with looker tool

**What problems is Looker solving and how is that benefiting you?**

It helps to create virtualization using google cloud

  ### 26. looker review- does the job

**Rating:** 4.0/5.0 stars

**Reviewed by:** jasleen k. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

easy User interface for any body to use be

**What do you dislike about Looker?**

inflexible for new use cases- feels like

**What problems is Looker solving and how is that benefiting you?**

helping parse marketing data and understand where to allocate dollars

  ### 27. Using looker to visualize arrival times for guests.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Grant G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 11, 2024

**What do you like best about Looker?**

The ease of connecting to large data sources in Bigquery

**What do you dislike about Looker?**

Not enough customizations for different visualization styles

**What problems is Looker solving and how is that benefiting you?**

Quickly and effectively visualizing large amounts of data.

  ### 28. Look no further

**Rating:** 4.0/5.0 stars

**Reviewed by:** kalpesh p. | Solutions Architect, Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Simplicity of use and visualization options

**What do you dislike about Looker?**

Does not provide complex calculation capabilities

**What problems is Looker solving and how is that benefiting you?**

Ability to look for trends and patterns in data that are otherwise hidden

  ### 29. looker

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** April 11, 2024

**What do you like best about Looker?**

the integration it has with bigquery - we do tend to have lot of adhoc requests from stakeholders and users are pretty much spinning dashboards eventhough they dont have a BI or reporting background

**What do you dislike about Looker?**

in terms of writing queries similar to power bi dax I do feel like it is missing some features there

**What problems is Looker solving and how is that benefiting you?**

BI teams use this to leverage claims dashboard

  ### 30. Excellent platform and high quality connectors.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Algene D. | Customer Success Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2023

**What do you like best about Looker?**

I liked the platforms intuitive visualization tools, which enable me to create compelling and insightful reports and dashboards with ease.

**What do you dislike about Looker?**

None, Looker is flexible  and scalable architecure allows for seamless integration with various data sources and systems, enhancing its value as comrehensive data analytics solution.

**What problems is Looker solving and how is that benefiting you?**

Looker's data modeling and exploration empower me to delve into complex data sets and derive meaningful business insights.

  ### 31. I love the interactivity

**Rating:** 4.0/5.0 stars

**Reviewed by:** meenakshi k. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

the UI and the inclusion of seamless integration and insight capabilities

**What do you dislike about Looker?**

handling big data and the time to process the data

**What problems is Looker solving and how is that benefiting you?**

building extensive exxplainer dashboards

  ### 32. Easy compiled data visualization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

I recently migrated my data from google sheets and now I can utilize looker for visualization. The data sets are easy to configure to have the right level of analytics that I can present to others.

**What do you dislike about Looker?**

I dislike the speed; there are latency issues that need to be worked through.

**What problems is Looker solving and how is that benefiting you?**

Simplifying homegrown solutions and cell imitation on data extraction through current source.

  ### 33. Looker review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sonja Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

It is easy to use and intuituve to operate

**What do you dislike about Looker?**

There is still a learning curve to use it

**What problems is Looker solving and how is that benefiting you?**

How my organizations projects are performing

  ### 34. Quick and easy to set up

**Rating:** 4.0/5.0 stars

**Reviewed by:** winn v. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

easy to set up, many components to choose.

**What do you dislike about Looker?**

might be better, if there will be more components to choose.

**What problems is Looker solving and how is that benefiting you?**

monitoring performance of our platforms.

  ### 35. Great Product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jonathan C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Looker is something we are using to replace database queries

**What do you dislike about Looker?**

looker requires knowledge of database queries

**What problems is Looker solving and how is that benefiting you?**

looking for basic data such as revenue

  ### 36. Looker for beginners

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Looker is great for visualization and analytics. The UI is easy to use and you can use it for read only to edit and go as deep as you'd like technically. You can write queries as well and there's a use case for everyone

**What do you dislike about Looker?**

The compute is much slower than another visualization software like Grafana

**What problems is Looker solving and how is that benefiting you?**

Reviewing business metrics and utilization

  ### 37. Looker at Google Next

**Rating:** 5.0/5.0 stars

**Reviewed by:** matthieu b. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Sematic Layer, Modern Analytics Platform, Explore, Looker Studio integration

**What do you dislike about Looker?**

nothing honestly. Perhaps admin panel UX could be improved

**What problems is Looker solving and how is that benefiting you?**

Governable analytics with GenAI

  ### 38. User friendly and a very nice UI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Looker?**

Usability - it's pretty easy to use, including the good navigation features that makes it simple to browse around all the reports available. I'm n ot a regular user of the system, but whenever I head to the dashboard, its fairly intuitive.

**What do you dislike about Looker?**

Nothing that comes to mind. However, at times the charts and graphs takes long to load.

**What problems is Looker solving and how is that benefiting you?**

It is helping aggregate all the information in a single place without me having to hunt down different links.

  ### 39. Great product for visualization of data from various sources

**Rating:** 5.0/5.0 stars

**Reviewed by:** Avinash  K. | DL, Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Ease of use

The product is easy to use and is intuitive.

**What do you dislike about Looker?**

Limited


integration with data sources.

**What problems is Looker solving and how is that benefiting you?**

Easy visualization of data.

  ### 40. Best visualization Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2024

**What do you like best about Looker?**

User-friendly interface, self-serve features, easy collaborations, easy integration capabilities

**What do you dislike about Looker?**

Limited visualization options, performance issues with large data sets

**What problems is Looker solving and how is that benefiting you?**

Real-time data access.
Helps with Data accessibility across the organization.
Looker's scheduling features help a lot in sharing the reports.

  ### 41. Looker

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.)

**Reviewed Date:** April 11, 2024

**What do you like best about Looker?**

Ease of use, low training, structured within workspaces makes connecting data and sharing easy

**What do you dislike about Looker?**

The support / premiums are misaligned with value

**What problems is Looker solving and how is that benefiting you?**

enables teams to develop analytics with fairly low barriers. This results in faster time to market / analytical approach to business units without a burdon on BI teams, ETL warehouse development, data scientist

  ### 42. Organizational Business intelligence Tool

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Looker?**

Looker is a great tool for allowing your business to go to one cloud source in search of explore models and no code data reporting.

**What do you dislike about Looker?**

The customer support is not great and it is difficult to get a hold of someone if you need support.  Looker dashboarding and visualizations can be limited and requires Looker Data Studio if you want more in depth reporting.  This can be confusing for end users trying to figure out which tool to use for what purpose.

**What problems is Looker solving and how is that benefiting you?**

Looker is the front end tool for allowing our organization to access certain explore models in building out no-code visualizations.  We use it for internal and sometimes external reporting.

  ### 43. Easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bao L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

integrate easily with other google products

**What do you dislike about Looker?**

buggy sometimes and does not have a lot of functionalities

**What problems is Looker solving and how is that benefiting you?**

visualization

  ### 44. Looker is a superb tool for all things Data!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Looker?**

An excellent tool that enhances data accessibility, enabling the creation of Workflows driven by insights for your organization!

**What do you dislike about Looker?**

I've noticed there are constraints on how extensively you can personalize the Looker dashboard.

**What problems is Looker solving and how is that benefiting you?**

Looker plays a significant role in assisting me in identifying prospects and customers to target. It consolidates crucial data on specific aspects of customers and prospects, enabling me to reach out effectively and close deals by leveraging valuable insights.

  ### 45. cound have a better UI but good data!!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2023

**What do you like best about Looker?**

Our team uses looker to get a big overview picture of how much time is left in the quarter and how we are doign in terms of creating pipeline and closing deals. Our data team made some great graphs to track all the data we need.

**What do you dislike about Looker?**

It can be slow! Ive had to refresh multiple times and wait maybe up to 10 minutes or more to get the accurate data refresh. it can be really annoying when you need to find out something in the minute. Additionally, it could have prettier UI.

**What problems is Looker solving and how is that benefiting you?**

It is soliving the problem of me having to create various Salesforce data reports to find out the things I want (how many installs we have with a partner, how much MRR we've closed so far). And is easily filter-able.

  ### 46. Looker has been very low performing in some key areas

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

built in eco system and prebuilt pipes with GCP data products

**What do you dislike about Looker?**

- No straight forward oauth auth flow 
- Poor design and counter intuitive workflow ( i.e. filters, dashboards located in different areas
- Very hard to do granular IAM

**What problems is Looker solving and how is that benefiting you?**

dashboarding abstract data points to easy to read graphs

  ### 47. Powerful but slow at times and can be confusing

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 11, 2024

**What do you like best about Looker?**

Easy access to my data. Great variety of reports. Easy to move between things as a developer.

**What do you dislike about Looker?**

At times can be very slow. User interface is a little confusing. Grahping capabilities are hard to understand.

**What problems is Looker solving and how is that benefiting you?**

How many users we have and how they are using certain features.

  ### 48. Looker a good tool, but needs improvement

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Using Google own looker ML and visualization for data analysis

**What do you dislike about Looker?**

Looker is hard to use and because look ML is google's own sql way of language, so there may be learning curve.

**What problems is Looker solving and how is that benefiting you?**

Able to integrate other Google tools without jumping to tell business intelligence platform like Tableau.

  ### 49. Looker and EDC

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Looker?**

It is so easy to get started, it takes only a few mins to stand it up and move.

**What do you dislike about Looker?**

Online the information to grow and exchange ideas is lacking, the community is not there.

**What problems is Looker solving and how is that benefiting you?**

Helping is to connect data across different sources which has stood out.

  ### 50. Up to date storage

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Looker?**

Easy to use.  Pulling data sources from multiple locations including Google Sheets and connection to Big Query data

**What do you dislike about Looker?**

Kept losing data connections until we found the setting to renew those connection automatically.

**What problems is Looker solving and how is that benefiting you?**

Providing a dashboard to our customers and ourselves that isn't natively available


## Looker Discussions
  - [Which databases does Looker work with?](https://www.g2.com/discussions/which-databases-does-looker-work-with) - 1 comment, 2 upvotes
  - [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) - 2 comments, 1 upvote
  - [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) - 1 comment, 1 upvote
  - [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) - 1 comment, 1 upvote
  - [How do I send a scheduler as visualization with multiple tables that don&#39;t have the same width](https://www.g2.com/discussions/14468-how-do-i-send-a-scheduler-as-visualization-with-multiple-tables-that-don-t-have-the-same-width) - 1 comment, 1 upvote

- [View Looker pricing details and edition comparison](https://www.g2.com/products/looker/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-08-06+11%3A54%3A02+-0500&secure%5Bsession_id%5D=ce6e6dec-1d7f-4ddb-bcc7-5a14406065f7&secure%5Btoken%5D=f1e036b223bc0216633e443789f745835415d5d6eaaa6e22f36701e88eda1ea5&format=llm_user)
## Looker Integrations
  - [Adjust](https://www.g2.com/products/adjust/reviews)
  - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews)
  - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews)
  - [Cognizo](https://www.g2.com/products/cognizo/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [FarEye](https://www.g2.com/products/fareye/reviews)
  - [Funnel](https://www.g2.com/products/funnel/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Google Sheets for Confluence - Workspace Connector](https://www.g2.com/products/google-sheets-for-confluence-workspace-connector/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [GumGum](https://www.g2.com/products/gumgum/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Ideals Virtual Data Room](https://www.g2.com/products/ideals-virtual-data-room/reviews)
  - [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews)
  - [MongoDB](https://www.g2.com/products/mongodb/reviews)
  - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews)
  - [ON24](https://www.g2.com/products/on24/reviews)
  - [PostgreSQL](https://www.g2.com/products/postgresql/reviews)
  - [Python](https://www.g2.com/products/python/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)

## Looker Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards
- Customizable Reports
- Marketing Reports
- Sales Reports
- Activity Dashboard
- Interactive Reports
- Customizable Reports
- Customizable Reports

**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Data Preparation**
- Connectors
- Data Governance

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Agentic AI - Sales Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Third-Party Integrations
- CRM Integration

**Reporting**
- Real-Time Reporting
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Data Sourcing**
- Data Sourcing
- Exporting & Sharing Data
- Multi-Device Data Visualization
- Interactive Dashboards
- Data Segmentation

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Data Modeling and Blending**
- Data Querying
- Data Filtering
- Data Blending
- Data Capture and Transfer

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats
- Mobile Dashboards
- Public Dashboards
- Private Dashboards

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Predictive Analytics**
- Lead Scoring
- Opportunity Scoring
- Risk Analysis
- Live Forecasting
- Budgeting/Forecasting
- Correlation Analysis
- Competitive Analysis
- Sales Trend Analysis
- Statistical Analysis

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Sales Management**
- Live Pipeline Management
- Sales Gamification
- Account-Based Analytics
- Activity Tracking
- Predictive Analytics
- Visual Analytics
- Task Management
- Contact Management
- Lead Management
- Opportunity Management
- Workflow Management

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - Analytics Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Additional Functionality**
- Dynamic Modeling
- Lead Qualification
- Lead Capture
- Real-Time Reporting
- Contact Database
- API
- Reporting & Statistics
- Role-Based Permissions
- Collaboration Tools
- Dashboard Creation
- Modeling & Simulation
- Exception Reporting
- Generative AI
- Sales Reports
- Performance Metrics
- "What If" Scenarios
- Customizable Reports
- Data Import/Export
- AI Copilot
- Graphical Data Presentation
- Drag & Drop
- Access Controls/Permissions
- Alerts/Notifications
- Business Process Control
- Multi-Currency
- Pipeline Reports

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling
- Natural Language Search
- Visual Discovery
- Data Blending
- Data Blending

**Deployment & Integration - Analytics Platforms**
- No-code Dashboard Builder
- Report Scheduling and Automation
- Embedded Analytics and White-labeling
- Data Source Connectivity
- Multiple Data Sources
- Query Builder

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services
- Real-Time Analytics
- Reporting/Analytics
- Real-Time Analytics
- Reporting/Analytics
- Visual Analytics

**Performance & Scalability - Analytics Platforms**
- Large data handling and Query Speed
- Concurrent User Support
- Database Support

**Advanced Analytics & Modeling - Analytics Platforms**
- Data Modeling and Governance
- Notebook and Script Integration
- Built-in Predictive and Statistical Models

**Agentic AI Capabilities - Analytics Platforms**
- Auto-generated Insights and Narratives
- Natural Language Queries
- Proactive KPI Monitoring and Alerts
- AI Agents for Analytical Follow-ups

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

**Personalized Intelligence - Analytics Platforms**
- Behavioral Learning for Contextual Query Refinement
- Role-based Insight Personalization
- Conversational and Prompt-based Analytics
- Ad hoc Query
- Visual Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs
- Real-Time Data
- Real-Time Data
- Third-Party Integrations

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications
- Mobile Access
- Metadata Management

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Email Reports
- Customizable Reports
- Predictive Analytics
- Data Management

**Additional Functionality**
- Drag & Drop
- Secure Data Storage
- Data Import/Export
- Customizable Branding
- Dashboard Creation
- Access Controls/Permissions
- Real-Time Reporting
- Metadata Management
- Forecasting
- Data Storage Management
- Ad hoc Analysis
- Ad hoc Reporting
- Data Migration
- AI Copilot
- Self Service Data Preparation
- Search/Filter
- Data Mapping
- Monitoring
- Sentiment Analysis
- User Management
- Sales Trend Analysis
- Charting
- Reporting & Statistics
- Performance Metrics
- Alerts/Notifications
- Data Extraction
- Widgets
- Storytelling
- Trend Analysis
- Collaboration Tools
- Financing Management
- Self-service Analytics
- KPI Monitoring
- Dashboard
- API
- Data Integration
- Scorecards
- Data Management
- Task Management
- Progress Tracking
- Data Connectors
- Data Visualization
- Profitability Analysis
- Project Tracking
- Strategic Planning
- Goal Setting/Tracking
- Publishing/Sharing
- Predictive Analytics
- Real-Time Monitoring
- Templates
- Mobile Access
- Customizable Templates
- Workflow Management
- Financial Reporting
- Audit Management
- OLAP
- Single Sign On
- Data Synchronization

**Additional Functionality**
- Generative AI
- AI Copilot
- Access Controls/Permissions
- Mobile Reporting
- Data Mapping
- Multiple Data Sources
- Forecasting
- Customizable Branding
- Charting
- Customization
- Role-Based Permissions
- Real-Time Analytics
- Workflow Management
- Collaboration Tools
- Ad hoc Query
- Data Extraction
- Data Synchronization
- Application Development
- Real-Time Reporting
- Reporting & Statistics
- Geographic Maps
- Widgets
- SSL Security
- Reporting/Analytics
- Self-service Analytics
- Ad hoc Analysis
- Data Capture and Transfer
- Integration into Third Party Applications
- Ad hoc Reporting
- Visual Workflow Management
- Visual Analytics
- Single Sign On
- Trend Analysis
- Predictive Analytics
- Data Visualization
- Data Connectors
- Benchmarking
- Alerts/Notifications
- Streaming Analytics
- Mobile Access
- Drag & Drop
- Dashboard Creation

**Additional Functionality**
- Customizable Branding
- Natural Language Processing
- Data Extraction
- AI Copilot
- Ad hoc Reporting
- Real-Time Reporting
- Publishing/Sharing
- Collaboration Tools
- Strategic Planning
- Self Service Data Preparation
- Trend Analysis
- Text Analysis
- Real-Time Monitoring
- Data Synchronization
- Widgets
- Benchmarking
- Performance Metrics
- Data Mapping
- Generative AI
- Trend/Problem Indicators
- Customizable Templates
- Access Controls/Permissions
- Data Import/Export
- Profitability Analysis
- OLAP
- Alerts/Notifications
- Search/Filter
- Drag & Drop
- Data Connectors
- Multiple Data Sources
- Key Performance Indicators
- Dashboard Creation
- Role-Based Permissions
- Data Mining
- Forecasting
- Ad hoc Query

**Additional Functionality**
- KPI Monitoring
- Secure Data Storage
- Multiple Data Sources
- Data Visualization
- Single Sign On
- Natural Language Search
- Search/Filter
- Alerts/Notifications
- AI Copilot
- Real-Time Notifications
- Collaboration Tools
- Widgets
- Performance Metrics
- Ad hoc Reporting
- Activity Tracking
- Reporting/Analytics
- Customizable Branding
- Data Aggregation
- Dashboard Creation
- Data Connectors
- Customizable Templates
- Data Synchronization
- API
- Forecasting
- Interactive Elements
- Single Page View
- Data Import/Export
- Drag & Drop
- Access Controls/Permissions
- Trend Analysis
- Workflow Management
- Third-Party Integrations
- Functions/Calculations
- Historical Reporting
- Data Capture and Transfer
- Visual Discovery
- Real-Time Updates
- Real-Time Reporting
- Data Mapping
- Relational Display
- Visual Analytics
- OLAP
- Ad hoc Query
- Reporting & Statistics

## Top Looker Alternatives
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