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Best Mobile App Optimization Software

Adam Crivello
AC
Researched and written by Adam Crivello

Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.

To qualify for inclusion in the Mobile App Optimization category, a product must:

Analyze trends in user behavior within mobile applications
Test app components for effectiveness
Display heat maps or show trends in use flow
Collect data on application performance
Possess a variety of testing and reporting capabilities
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Best Mobile App Optimization Software At A Glance

Leader:
Highest Performer:
Easiest to Use:
Best Free Software:
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Easiest to Use:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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51 Listings in Mobile App Optimization Available
(411)4.5 out of 5
3rd Easiest To Use in Mobile App Optimization software
View top Consulting Services for Adjust
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

    Users
    • UA Marketing
    • Growth Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 45% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    115
    Customer Support
    93
    Insights
    72
    Reporting
    63
    Integrations
    56
    Cons
    Complexity
    33
    Expensive
    32
    Slow Loading
    29
    Dashboard Issues
    25
    Implementation Complexity
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    8.2
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    7.9
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,407 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

Users
  • UA Marketing
  • Growth Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 45% Mid-Market
  • 32% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
115
Customer Support
93
Insights
72
Reporting
63
Integrations
56
Cons
Complexity
33
Expensive
32
Slow Loading
29
Dashboard Issues
25
Implementation Complexity
25
Adjust features and usability ratings that predict user satisfaction
8.2
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
7.9
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,407 Twitter followers
LinkedIn® Page
www.linkedin.com
406 employees on LinkedIn®
(682)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Mobile App Optimization software
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Product Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 44% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    26
    Analytics
    24
    Ease of Use
    21
    Insights
    18
    Attribution
    14
    Cons
    Expensive
    15
    Data Inaccuracy
    14
    Pricing Issues
    8
    Expensive Pricing
    7
    Dashboard Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.5
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,590 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,517 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Product Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 44% Mid-Market
  • 30% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
26
Analytics
24
Ease of Use
21
Insights
18
Attribution
14
Cons
Expensive
15
Data Inaccuracy
14
Pricing Issues
8
Expensive Pricing
7
Dashboard Issues
6
AppsFlyer features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.5
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,590 Twitter followers
LinkedIn® Page
www.linkedin.com
1,517 employees on LinkedIn®

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(806)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 77% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    210
    Session Replay
    190
    Insights
    173
    Helpful
    132
    Customer Understanding
    122
    Cons
    Session Issues
    70
    Not Intuitive
    65
    Learning Curve
    62
    Session Management
    62
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Glassbox features and usability ratings that predict user satisfaction
    10.0
    Conversion Goal
    Average: 8.5
    10.0
    Reports and Dashboards
    Average: 8.4
    10.0
    Confidence Level
    Average: 8.5
    9.8
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,824 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    269 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 77% Enterprise
  • 18% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
210
Session Replay
190
Insights
173
Helpful
132
Customer Understanding
122
Cons
Session Issues
70
Not Intuitive
65
Learning Curve
62
Session Management
62
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
10.0
Conversion Goal
Average: 8.5
10.0
Reports and Dashboards
Average: 8.4
10.0
Confidence Level
Average: 8.5
9.8
Ease of Admin
Average: 8.8
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,824 Twitter followers
LinkedIn® Page
www.linkedin.com
269 employees on LinkedIn®
(2,240)4.6 out of 5
2nd Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    400
    Ease of Use
    311
    User Insights
    212
    User Behavior Tracking
    207
    Insights
    204
    Cons
    Session Management
    152
    Missing Features
    85
    Expensive
    84
    Filtering Issues
    79
    Search Difficulty
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    7.7
    Conversion Goal
    Average: 8.5
    8.3
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,935 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
400
Ease of Use
311
User Insights
212
User Behavior Tracking
207
Insights
204
Cons
Session Management
152
Missing Features
85
Expensive
84
Filtering Issues
79
Search Difficulty
70
LogRocket features and usability ratings that predict user satisfaction
7.7
Conversion Goal
Average: 8.5
8.3
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,935 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
(632)4.6 out of 5
Optimized for quick response
7th Easiest To Use in Mobile App Optimization software
View top Consulting Services for CleverTap
Save to My Lists
75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    83
    Ease of Use
    78
    Analytics
    76
    Automation
    61
    Campaign Management
    57
    Cons
    Learning Curve
    38
    Missing Features
    28
    Limitations
    26
    Limited Features
    20
    Slow Loading
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    8.9
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    9.0
    Confidence Level
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,803 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
83
Ease of Use
78
Analytics
76
Automation
61
Campaign Management
57
Cons
Learning Curve
38
Missing Features
28
Limitations
26
Limited Features
20
Slow Loading
20
CleverTap features and usability ratings that predict user satisfaction
8.9
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
9.0
Confidence Level
Average: 8.5
9.0
Ease of Admin
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,803 Twitter followers
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
(553)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Engagement
    117
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    37
    Slow Loading
    37
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    8.8
    Conversion Goal
    Average: 8.5
    9.3
    Reports and Dashboards
    Average: 8.4
    9.2
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,842 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Helpful
126
Customer Support
125
Customer Engagement
119
Engagement
117
Cons
Missing Features
50
Slow Performance
41
Learning Curve
37
Slow Loading
37
Limited Features
32
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
8.8
Conversion Goal
Average: 8.5
9.3
Reports and Dashboards
Average: 8.4
9.2
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,842 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
(825)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Customer Support
    31
    Helpful
    26
    Insights
    26
    Session Replay
    21
    Cons
    Learning Curve
    18
    Limitations
    10
    Expensive
    9
    Difficulty
    8
    Limited Features
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    7.7
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,929 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Customer Support
31
Helpful
26
Insights
26
Session Replay
21
Cons
Learning Curve
18
Limitations
10
Expensive
9
Difficulty
8
Limited Features
8
Fullstory features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
7.7
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,929 Twitter followers
LinkedIn® Page
www.linkedin.com
554 employees on LinkedIn®
(1,549)4.4 out of 5
Optimized for quick response
8th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    84
    Insights
    76
    Features
    58
    Analytics
    57
    Helpful
    49
    Cons
    Missing Features
    28
    Learning Curve
    26
    Limitations
    26
    Learning Difficulty
    23
    Expensive
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pendo features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,093 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,040 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
84
Insights
76
Features
58
Analytics
57
Helpful
49
Cons
Missing Features
28
Learning Curve
26
Limitations
26
Learning Difficulty
23
Expensive
19
Pendo features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.5
Ease of Admin
Average: 8.8
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,093 Twitter followers
LinkedIn® Page
www.linkedin.com
1,040 employees on LinkedIn®
(489)4.6 out of 5
Optimized for quick response
12th Easiest To Use in Mobile App Optimization software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Web Analyst
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    25
    Analytics
    18
    Ease of Use
    15
    Customer Understanding
    14
    Helpful
    14
    Cons
    Complex Features
    8
    Improvements Needed
    7
    Missing Features
    5
    Complexity
    4
    Confusing Usability
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.3
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,624 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,813 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Web Analyst
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 30% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
25
Analytics
18
Ease of Use
15
Customer Understanding
14
Helpful
14
Cons
Complex Features
8
Improvements Needed
7
Missing Features
5
Complexity
4
Confusing Usability
4
Contentsquare features and usability ratings that predict user satisfaction
9.3
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,624 Twitter followers
LinkedIn® Page
www.linkedin.com
1,813 employees on LinkedIn®
(528)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

    Users
    • Instructional Designer
    • Digital Adoption Specialist
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 60% Enterprise
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WalkMe Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    98
    Helpful
    68
    Customer Support
    65
    Features
    50
    Training
    47
    Cons
    Learning Curve
    34
    Complexity
    26
    Delays
    18
    Limitations
    17
    Steep Learning Curve
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WalkMe features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,327 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

Users
  • Instructional Designer
  • Digital Adoption Specialist
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 60% Enterprise
  • 28% Mid-Market
WalkMe Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
98
Helpful
68
Customer Support
65
Features
50
Training
47
Cons
Learning Curve
34
Complexity
26
Delays
18
Limitations
17
Steep Learning Curve
17
WalkMe features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.3
Ease of Admin
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,327 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
(927)4.4 out of 5
10th Easiest To Use in Mobile App Optimization software
View top Consulting Services for VWO Testing
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VWO Testing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    209
    Customer Support
    175
    A/B Testing
    160
    Easy Setup
    126
    Testing Efficiency
    105
    Cons
    Missing Features
    61
    Limited Features
    58
    Limitations
    55
    Learning Curve
    40
    Testing Difficulties
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VWO Testing features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New Delhi
    Twitter
    @wingify
    7,390 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    442 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 26% Small-Business
VWO Testing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
209
Customer Support
175
A/B Testing
160
Easy Setup
126
Testing Efficiency
105
Cons
Missing Features
61
Limited Features
58
Limitations
55
Learning Curve
40
Testing Difficulties
36
VWO Testing features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,390 Twitter followers
LinkedIn® Page
www.linkedin.com
442 employees on LinkedIn®
(400)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Mobile App Optimization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    • Chef de projet digital
    • Product Manager
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 52% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    95
    Customer Support
    73
    Helpful
    57
    A/B Testing
    55
    Testing Efficiency
    48
    Cons
    Testing Difficulties
    25
    Limitations
    23
    Difficult Learning
    22
    Learning Curve
    19
    Editor Issues
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    11,912 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    340 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
  • Chef de projet digital
  • Product Manager
Industries
  • Retail
  • Cosmetics
Market Segment
  • 52% Mid-Market
  • 31% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
95
Customer Support
73
Helpful
57
A/B Testing
55
Testing Efficiency
48
Cons
Testing Difficulties
25
Limitations
23
Difficult Learning
22
Learning Curve
19
Editor Issues
17
AB Tasty features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,912 Twitter followers
LinkedIn® Page
www.linkedin.com
340 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

    Users
    • Software Engineer
    • Senior Software Engineer
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 51% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely Feature Experimentation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    A/B Testing
    11
    Experimentation
    11
    Features
    10
    Implementation Ease
    8
    Cons
    Difficulty of Use
    5
    Learning Curve
    5
    Complexity
    4
    Expensive
    4
    Feature Flags Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    7.9
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    7.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    28,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,503 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

Users
  • Software Engineer
  • Senior Software Engineer
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 51% Mid-Market
  • 27% Small-Business
Optimizely Feature Experimentation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
A/B Testing
11
Experimentation
11
Features
10
Implementation Ease
8
Cons
Difficulty of Use
5
Learning Curve
5
Complexity
4
Expensive
4
Feature Flags Issues
3
Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
7.9
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
7.9
Ease of Admin
Average: 8.8
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
28,915 Twitter followers
LinkedIn® Page
www.linkedin.com
1,503 employees on LinkedIn®
(1,095)4.4 out of 5
11th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Heap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Insights
    6
    Efficiency
    5
    Automation
    4
    Easy Setup
    4
    Cons
    Data Inaccuracy
    3
    Data Management Issues
    3
    Data Management
    2
    Data Overload
    2
    Limitations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Heap features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,624 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,813 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 35% Small-Business
Heap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Insights
6
Efficiency
5
Automation
4
Easy Setup
4
Cons
Data Inaccuracy
3
Data Management Issues
3
Data Management
2
Data Overload
2
Limitations
2
Heap features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,624 Twitter followers
LinkedIn® Page
www.linkedin.com
1,813 employees on LinkedIn®
(211)4.6 out of 5
13th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam

    Users
    • CEO
    • Product Manager
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 56% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • UXCam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    8
    Session Replay
    8
    Error Tracking
    6
    User Behavior Tracking
    6
    Ease of Use
    5
    Cons
    Dashboard Issues
    3
    Search Difficulty
    3
    Cluttered Interface
    2
    Data Overload
    2
    Filtering Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • UXCam features and usability ratings that predict user satisfaction
    8.3
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    UXCam
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @uxcam
    2,169 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam

Users
  • CEO
  • Product Manager
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 56% Small-Business
  • 29% Mid-Market
UXCam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
8
Session Replay
8
Error Tracking
6
User Behavior Tracking
6
Ease of Use
5
Cons
Dashboard Issues
3
Search Difficulty
3
Cluttered Interface
2
Data Overload
2
Filtering Issues
2
UXCam features and usability ratings that predict user satisfaction
8.3
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Seller
UXCam
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@uxcam
2,169 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®