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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (67.6% of reviews)
Entry-Level Pricing
No pricing available
Free 1 user Per Month
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Apollo.io
Star Rating
(9,305)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in ease of use with a score of 9.0, while AdRoll ABM (Formerly RollWorks) scores 8.5. Reviewers mention that Apollo.io's intuitive interface and user-friendly design make it easy for small businesses to navigate and utilize effectively.
- Reviewers mention that Apollo.io offers superior contact data availability with a score of 8.8 compared to AdRoll ABM's 8.0. Users say that Apollo.io's extensive database allows for more accurate and comprehensive lead generation, which is crucial for small businesses looking to expand their reach.
- Users on G2 highlight Apollo.io's strong performance in lead validation, scoring 8.9 versus AdRoll ABM's 7.8. Reviewers say that Apollo.io's lead validation features help ensure that marketing efforts are directed towards high-quality leads, enhancing overall campaign effectiveness.
- Reviewers mention that Apollo.io shines in browser extension functionality, scoring 9.2 compared to AdRoll ABM's 7.0. Users report that the Apollo.io browser extension allows for seamless integration with their daily workflows, making it easier to gather and manage leads directly from their web browser.
- Users report that Apollo.io's product direction is highly rated at 9.4, while AdRoll ABM scores 8.7. Reviewers mention that Apollo.io's commitment to continuous improvement and feature updates keeps the software relevant and effective for evolving business needs.
- G2 users highlight Apollo.io's strong support quality with a score of 8.8, slightly lower than AdRoll ABM's 9.0. However, users say that while AdRoll ABM has responsive support, Apollo.io's support team is often praised for their proactive assistance and in-depth knowledge of the product.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableApollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableApollo.io
Free Trial is available
Ratings
Meets Requirements
8.4
469
9.1
7,366
Ease of Use
8.5
474
9.0
7,463
Ease of Setup
8.4
301
8.9
3,696
Ease of Admin
8.6
249
9.1
2,430
Quality of Support
9.0
451
8.8
6,311
Has the product been a good partner in doing business?
8.9
253
9.2
2,413
Product Direction (% positive)
8.7
437
9.4
7,087
Features by Category
Data Availability
8.0
64
8.8
2611
8.4
67
8.9
2578
7.1
50
|
Verified
8.6
2414
6.2
20
7.5
592
Data Accuracy
8.1
59
8.3
2550
8.3
62
8.6
2501
6.8
18
7.4
576
Agentic AI - Sales Intelligence
Not enough data
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Platform
Feature Not Available
8.4
1147
8.4
48
|
Verified
8.8
1725
|
Verified
8.7
45
9.0
1849
8.0
50
|
Verified
8.6
1684
|
Verified
5.9
32
|
Verified
7.7
1337
|
Verified
7.4
35
8.3
1339
Features
8.2
54
8.9
2128
8.7
60
8.6
1878
7.1
32
8.5
1945
|
Verified
8.0
48
8.7
2070
|
Verified
8.0
57
|
Verified
9.0
2409
|
Verified
7.2
31
8.2
1654
Feature Not Available
8.3
1078
8.0
56
|
Verified
8.4
1866
|
Verified
7.4
46
|
Verified
8.5
1794
|
Verified
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Lead Intelligence
8.2
84
|
Verified
8.1
576
8.6
86
8.2
572
7.8
71
8.3
571
Lead Management
8.4
92
8.5
586
7.6
75
7.8
579
8.0
86
8.4
576
Marketing Campaigns
7.9
81
Feature Not Available
7.6
73
7.4
558
7.7
76
7.4
549
7.8
72
|
Verified
7.7
549
7.9
78
7.9
551
Campaign Execution
7.2
61
Feature Not Available
8.2
83
8.0
549
8.4
80
7.9
540
7.4
62
8.3
542
Agentic AI - Account Data Management
6.7
29
8.3
21
6.8
28
8.3
21
7.0
28
8.2
21
6.7
28
7.9
21
7.0
29
8.2
21
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.6
673
Not enough data
8.3
713
Not enough data
8.4
709
Not enough data
8.0
678
Organization
Not enough data
8.3
683
Not enough data
8.3
683
Not enough data
8.3
677
Performance Analysis
Not enough data
7.9
698
Not enough data
8.4
715
Sales Analysis
Not enough data
7.8
686
Not enough data
8.0
691
Generative AI
Not enough data
7.9
570
Not enough data
7.9
568
Agentic AI - AI Sales Assistant
Not enough data
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Diagnosis
Not enough data
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Tracking
Not enough data
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Reporting
Not enough data
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Agentic AI - Email Deliverability
Not enough data
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Integrated Workflows
Not enough data
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Repeatability and Reportability
Not enough data
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Generative AI
Not enough data
7.8
980
Agentic AI - Sales Engagement
Not enough data
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Dialing Options
Not enough data
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Agent Tools
Not enough data
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Automation
Not enough data
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Agentic AI - Auto Dialer
Not enough data
8.2
10
Not enough data
8.2
10
AI Capabilities - Auto Dialer
Not enough data
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Call Analytics
Not enough data
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Agent Performance Management
Not enough data
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Generative AI
Not enough data
8.6
105
Agentic AI - Conversation Intelligence
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Grammar
Not enough data
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Formatting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Product Type
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.4
172
Not enough data
8.4
173
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
8.4
244
8.1
95
8.5
251
6.9
60
7.6
240
Platform Additional Functionality
8.4
93
8.4
256
7.9
71
8.1
245
7.3
51
7.6
240
8.0
76
8.1
242
8.2
88
Feature Not Available
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Voice
Not enough data
Feature Not Available
Not enough data
8.3
45
Transcription
Not enough data
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Editing
Not enough data
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Integration
Not enough data
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Agentic AI - Transcription
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
171
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
176
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Lead Intelligence
7.8
9
8.9
3305
|
Verified
7.2
9
8.9
3153
|
Verified
7.2
10
8.8
3344
|
Verified
7.2
10
8.8
3027
|
Verified
7.0
9
9.2
3128
Agentic AI - Lead Intelligence
7.7
5
8.0
77
Lead Monitoring
Not enough data
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Agentic AI - Lead Capture
Not enough data
7.7
104
Not enough data
7.5
103
Data Capture
Not enough data
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Analytics
Not enough data
8.6
876
Not enough data
8.5
864
Customization
Not enough data
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Matching
Not enough data
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Routing
Not enough data
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Platform Operations
Not enough data
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
CRM Data Enrichment
Not enough data
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Account Management
Not enough data
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Calendar View
Not enough data
7.6
60
Not enough data
7.6
60
Shared Calendar
Not enough data
7.5
59
Not enough data
7.6
60
Accessibility
Not enough data
7.9
59
Not enough data
7.5
60
Integration
Not enough data
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Notifications
Not enough data
7.7
59
Not enough data
7.5
57
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
8.3
11
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Integrations
Not enough data
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Branding & Customizatio
Not enough data
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Automatic Rules & Configurations
Not enough data
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Agentic AI - Business Scheduling
Not enough data
7.6
20
Not enough data
8.1
20
Generative AI
Not enough data
7.8
703
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
7.9
95
Meeting Prep - AI Meeting Assistants
Not enough data
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Meeting Automation - AI Meeting Assistants
Not enough data
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Meeting Insights - AI Meeting Assistants
Not enough data
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Accessibility - AI Meeting Assistants
Not enough data
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Agentic AI - AI Meeting Assistants
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.9
79
Not enough data
7.6
79
Agentic AI - Visitor Identification
Not enough data
8.5
8
Agentic AI - Lead Scoring
Not enough data
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Attribution
Not enough data
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Discovery
Not enough data
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Management
Not enough data
8.5
334
Not enough data
8.7
356
Platform
Not enough data
8.7
338
Not enough data
8.8
345
Agentic AI - Sales Performance Management
Not enough data
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Incentives
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Personalization
Not enough data
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Administrative
Not enough data
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Agentic AI - Email Tracking
Not enough data
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Analytics
Not enough data
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Customizations
Not enough data
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Generative AI
Not enough data
7.9
619
Agentic AI - Outbound Call Tracking
Not enough data
7.8
45
Not enough data
7.9
45
Calling
Not enough data
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Contacts
Not enough data
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Insights
Not enough data
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Agentic AI - Sales Coaching
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Feedback
Not enough data
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
55
Agentic AI - Marketing Account Intelligence
5.3
5
8.1
16
4.7
5
8.1
15
5.3
5
7.9
15
5.3
5
7.8
15
Lead Intelligence
8.3
62
8.8
1025
8.4
77
8.8
602
7.6
59
9.0
1075
Lead Management
8.6
71
9.0
1012
7.8
49
8.6
902
8.4
57
9.0
1029
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
Feature Not Available
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
8.9
950
Data Availability - Marketing Account Intelligence
7.1
11
8.3
97
Data Accuracy - Marketing Account Intelligence
7.0
11
8.3
96
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Apollo.io are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Apollo.io is categorized as Calendar, Sales Performance Management, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, and AI Chatbots
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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