1. [Home](https://www.g2.com/) 2. ... 3. [Account Data Management Software](https://www.g2.com/categories/account-data-management) 4. [AdRoll ABM (Formerly RollWorks) Discussions](https://www.g2.com/products/adroll-abm-formerly-rollworks/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") ![Reward for good AdRoll ABM (Formerly RollWorks) reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/28070/medal.svg "Reward for good AdRoll ABM (Formerly RollWorks) reviews") ](/products/adroll-abm-formerly-rollworks/reviews) [ AdRoll ABM (Formerly RollWorks) ](/products/adroll-abm-formerly-rollworks/reviews) (649)4.3/5 AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. Show More * * * ### 49.0 Nps Score Already have AdRoll ABM (Formerly RollWorks)? ### All AdRoll ABM (Formerly RollWorks) Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is RollWorks Account-Based Platform used for? ](/discussions/what-is-rollworks-account-based-platform-used-for) What is RollWorks Account-Based Platform used for? [ Marketing Platforms Software ](https://www.g2.com/tags/marketing-platforms-software)[ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Buyer Intent Data Providers ](https://www.g2.com/tags/buyer-intent-data-providers) [ Retargeting Software ](https://www.g2.com/tags/retargeting-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Social Media Advertising Software ](https://www.g2.com/tags/social-media-advertising-software)[ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Sales Intelligence Software ](https://www.g2.com/tags/sales-intelligence-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.&title=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%0aAsk+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.) 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[ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Buyer Intent Data Tools ](https://www.g2.com/tags/buyer-intent-data-tools)[ Retargeting Software ](https://www.g2.com/tags/retargeting-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software)[ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Social Media Advertising Software ](https://www.g2.com/tags/social-media-advertising-software)[ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.&title=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%0aAsk+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.) 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[Lisa M.](https://www.g2.com/users/c7e236bd-89d0-4133-ae59-10537a8a2c05 "Lisa M.") • almost 5 years ago C C More Options - [ # What new integrations are coming for those running the Hubspot platform? ](/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) Beyond the superior functionality and analytics, RollWorks has client service that is second to none. It's by far the best B2B client experience with a partner that I've ever had. [ Sales Intelligence Software ](https://www.g2.com/tags/sales-intelligence-software)[ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Social Media Advertising Software ](https://www.g2.com/tags/social-media-advertising-software)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software) [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Retargeting Software ](https://www.g2.com/tags/retargeting-software)[ Buyer Intent Data Tools ](https://www.g2.com/tags/buyer-intent-data-tools)[ Account-Based Orchestration Platforms Software ](https://www.g2.com/tags/account-based-orchestration-platforms-software)[ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.&title=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%0aAsk+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%0aAsk+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 7 years ago Posted by AdRoll ABM (Formerly RollWorks) Posted by AdRoll ABM (Formerly RollWorks) More Options - [ # Check out our help center! ](/discussions/check-out-our-help-center) If you are curious about the ins and outs of RollWorks check out this link [ Sales Intelligence Software ](https://www.g2.com/tags/sales-intelligence-software)[ Lead Intelligence Software ](https://www.g2.com/tags/lead-intelligence-software)[ Lead Mining Software ](https://www.g2.com/tags/lead-mining-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software) [ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Sales Engagement Software ](https://www.g2.com/tags/sales-engagement-software)[ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management)[ Sales Engagement Software Questions ](https://www.g2.com/topics/sales-engagement) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.&title=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%0aAsk+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%0aAsk+AdRoll+ABM+%28Formerly+RollWorks%29+questions+and+get+answers+from+expert+users+in+our+AdRoll+ABM+%28Formerly+RollWorks%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/adroll-abm-formerly-rollworks/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "Product Avatar Image") ### Have you used AdRoll ABM (Formerly RollWorks) before? Answer a few questions to help the AdRoll ABM (Formerly RollWorks) community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadroll-abm-formerly-rollworks%2Fdiscuss%3Fsmall_ask%3Dadroll-abm-formerly-rollworks) No ## Top Contributors in AdRoll ABM (Formerly RollWorks) 1 ![Eric C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric C.") EC Loading... ### [Eric C.](https://www.g2.com/users/ea6bf731-6375-4608-a342-cba2b92ac9e4 "Eric C.") 2 pts 2 ![Jesse M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesse M.") JM Loading... ### [Jesse M.](https://www.g2.com/users/f08949de-3263-496d-b272-b12204c34378 "Jesse M.") Associate Manager, Digital Marketing and ABM 1 pt 3 ![Lisa M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa M.") LM Loading... ### [Lisa M.](https://www.g2.com/users/c7e236bd-89d0-4133-ae59-10537a8a2c05 "Lisa M.") C 1 pt 4 ![Kate C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate C.") KC Loading... ### [Kate C.](https://www.g2.com/users/2d924bc1-4452-4ef7-a812-a0e999242ae3 "Kate C.") Marketing Manager 1 pt