# Best Social Media Analytics Software ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,500+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=3551&focus%5B%5D=163098&focus%5B%5D=81808&focus%5B%5D=2814) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Semrush, Vista Social, Linktree, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=semrush&focus%5B%5D=vista-social&focus%5B%5D=linktree&focus%5B%5D=meltwater) **Sponsored** ### Gemini Gemini is a family of multimodal, generative AI models. These models were developed by Google DeepMind and Google Research. They are designed to understand, operate across, and combine different types of information. This includes text, images, audio, video, and code. Gemini serves as a versatile, everyday AI assistant and powers a conversational chatbot. Key Product Features & Capabilities Multimodal Understanding: Gemini understands and combines text, images, audio, video, and code. It can analyze complex documents, code repositories, and long videos. Conversational AI: Gemini allows for natural conversations. It functions as an intelligent assistant that can brainstorm, plan, and discuss topics. Deep Research & Analysis: Gemini can analyze websites and user files to generate reports. It can also create audio overviews of the information. Agentic Capabilities: Users can create custom "Gems" (specialized AI experts). The models can act as agents to take actions in tools like Chrome. Integrated Productivity: Gemini is integrated into Gmail, Google Docs, Drive, and Meet. This helps summarize, write, edit, and organize information. Creative Tools: Features include image generation and video creation, enabling the generation of 8-second videos with sound. Long Context Window: High-end models feature up to a 1 million-token context window. This is capable of analyzing large amounts of data. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-01T02%3A45%3A17Z&secure%5Bdisplayable_resource_id%5D=1250&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1332376&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1332376&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Frefer%3Dsimilarlabs_ai-devtools_linktime&secure%5Btoken%5D=f826482dc70d162f6c5a76453b596fe67cf291a5c93ef968004489e93c5a9655&secure%5Burl%5D=https%3A%2F%2Fdocs.cloud.google.com%2Fgemini-enterprise-agent-platform%2Fmodels%2Fgoogle-models%2F%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%25epid%21-%25ecid%21-gemini%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url) ### [Sprout Social](https://www.g2.com/it/products/sprout-social/reviews) Sprout Social è una soluzione completa di intelligenza sociale progettata per trasformare le intuizioni in azioni per guidare un impatto aziendale più intelligente e veloce. La piattaforma di Intelligenza Sociale alimentata dall'AI si rivolge a decine di migliaia di organizzazioni, dalle piccole imprese alle grandi aziende, consentendo loro di sfruttare il potere dei social media per migliorare la presenza del marchio e guidare le decisioni strategiche. Sprout Social offre una suite di soluzioni per team di marketing, manager dei social media, dirigenti delle comunicazioni, team di assistenza clienti, esperti di dati e analisi e leader aziendali per ottimizzare le loro strategie con intuizioni sociali critiche. Con la sua interfaccia user-friendly e le sue capacità robuste, Sprout Social è particolarmente vantaggioso per i team che cercano di fornire intelligenza mediatica predittiva, ottimizzazione sociale a tutto tondo, supporto sociale scalabile e amplificazione autentica del marchio. Alimentato da Trellis, la nostra AI agentica, Sprout rivela schemi nascosti e affina ogni intuizione sociale in un quadro chiaro di dove portare la tua strategia successiva. Le capacità chiave di Sprout Social includono pubblicazione avanzata, assistenza clienti sociale, ascolto sociale e analisi approfondite. La pubblicazione consente agli utenti di programmare e gestire post su Facebook, Instagram, Bluesky, LinkedIn e altro, garantendo messaggi coerenti e collaborazione del team per massimizzare la portata del pubblico. L'assistenza clienti sociale consente alle aziende di alimentare flussi di lavoro di assistenza scalabili e sicuri per aumentare la soddisfazione del cliente. L'ascolto sociale consente alle aziende di monitorare conversazioni e tendenze rilevanti per il loro settore, fornendo intuizioni preziose sul sentimento e le preferenze dei clienti. L'analisi offre report completi che aiutano gli utenti a misurare l'efficacia delle loro campagne sui social media, tracciare metriche di coinvolgimento e identificare opportunità di miglioramento. La piattaforma è supportata da sicurezza di livello enterprise, conformità e permessi, costruita per le organizzazioni più grandi e complesse del mondo e un ampio ecosistema di integrazioni e API per intrecciare l'Intelligenza Sociale negli strumenti che i tuoi team già utilizzano. Insieme, questi prodotti operazionalizzano l'intelligenza in tutto il tuo flusso di lavoro, assicurando che la tua organizzazione si muova sui dati piuttosto che solo raccoglierli. Costruito per un rapido dispiegamento e un'adozione immediata, Sprout elimina i mesi di configurazione richiesti dalle suite tradizionali, permettendoti di trasformare i segnali sociali in azioni aziendali fin dal primo giorno. Nel complesso, Sprout Social serve come uno strumento vitale per le aziende che mirano a sfruttare le intuizioni dei social media per una crescita strategica. La sua combinazione di design intuitivo, funzionalità collaborative e analisi potenti lo posiziona come un attore chiave nel panorama dell'intelligenza sociale, aiutando le organizzazioni a connettersi con il loro pubblico in modo più efficace e a guidare risultati aziendali significativi. Con oltre 3.500 recensioni e un posizionamento al #1 in oltre 60 rapporti G2, Sprout Social è una piattaforma di cui si fidano aziende come Atlassian, Canva e HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,784 #### How Do G2 Users Rate Sprout Social? - **Ritiene che the product sia stato un valido partner commerciale?:** 8.7/10 (Category avg: 9.0/10) - **Attribuzione:** 7.0/10 (Category avg: 7.9/10) - **Scalabilità:** 8.5/10 (Category avg: 8.6/10) - **Personalizzazione del rapporto:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sprout Social? - **Venditore:** [Sprout Social](https://www.g2.com/it/sellers/sprout-social) - **Sito web dell'azienda:** sproutsocial.com - **Anno di Fondazione:** 2010 - **Sede centrale:** Chicago, IL - **Twitter:** @SproutSocial 116,252 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing e pubblicità, Gestione delle organizzazioni non profit - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti trovano Sprout Social **facile da usare e da integrare** , semplificando efficacemente la gestione dei social media. - Gli utenti apprezzano le **capacità di programmazione dei post** di Sprout Social, migliorando l'efficienza su più reti sociali. - Gli utenti apprezzano la **facilità di programmazione** con Sprout Social, migliorando la loro capacità di gestire i contenuti in modo efficiente. - Gli utenti apprezzano le **analisi dettagliate** di Sprout Social, migliorando i loro rapporti e le decisioni per le strategie sui social media. - Gli utenti elogiano la **gestione centralizzata** di Sprout Social, apprezzando l'integrazione senza interruzioni e l'efficienza su più account. ##### Cons - Gli utenti desiderano **funzionalità mancanti** come un calendario dei contenuti, analisi migliorate e strumenti nativi di Instagram per una migliore funzionalità. - Gli utenti esprimono frustrazione per le **funzionalità limitate** di Sprout Social, che incidono sulla flessibilità e sulle capacità analitiche per esigenze avanzate. - Gli utenti trovano il **costo elevato** di Sprout Social un ostacolo all'ingresso, in particolare per le organizzazioni più grandi che necessitano di più account. - Gli utenti esprimono preoccupazione per le **funzionalità limitate e il supporto** in Sprout Social, influenzando l'efficienza e l'accuratezza nella gestione dei contenuti. - Gli utenti trovano il **prezzo elevato** di Sprout Social un ostacolo, in particolare per le organizzazioni più grandi che necessitano di più account. #### What Are Recent G2 Reviews of Sprout Social? **["Sprout Social rende la programmazione facile con una pubblicazione affidabile alimentata dall'IA"](https://www.g2.com/it/survey_responses/sprout-social-review-13171854)** **Rating:** 5.0/5.0 stars _— Ann H._ [Read full review](https://www.g2.com/it/survey_responses/sprout-social-review-13171854) **["Pianificazione senza sforzo, supporto stellare"](https://www.g2.com/it/survey_responses/sprout-social-review-11691236)** **Rating:** 5.0/5.0 stars _— Hannah R._ [Read full review](https://www.g2.com/it/survey_responses/sprout-social-review-11691236) #### What Are G2 Users Discussing About Sprout Social? - [Come stanno utilizzando i marketer e le aziende Sprout Social per gestire le loro strategie sui social media?](https://www.g2.com/it/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [A cosa serve Sprout Social?](https://www.g2.com/it/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/it/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Sprout Social è legittimo?](https://www.g2.com/it/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [Cosa può fare Sprout Social?](https://www.g2.com/it/discussions/what-can-sprout-social-do) - 2 comments ### [Hootsuite](https://www.g2.com/it/products/hootsuite/reviews) La maggior parte dei team sta ancora lavorando con strumenti e flussi di lavoro progettati per un'epoca diversa — dashboard, approvazioni e sistemi disconnessi che li rallentano. Molti hanno aggiunto l'IA, ma non hanno cambiato il modo in cui il lavoro viene svolto. I social si muovono troppo velocemente per questo. È per questo che abbiamo ricostruito Hootsuite con l'IA come fondamento, non come una caratteristica. Hootsuite Social OS aiuta i team a passare dal reagire dopo che il momento è passato all'agire in tempo reale con un'IA che lo rende facile come una chat. È così che stiamo trasformando il modo in cui i team si muovono, decidono e crescono. Meno tempo a navigare nel software. Più tempo ad agire sulle idee. Questo è il futuro che stiamo costruendo. --- Hootsuite Social OS offre ai team di marketing, comunicazione e analisi un sistema connesso per rilevare ciò che sta plasmando il loro marchio in tempo reale, capire cosa significa e coordinare l'azione in tutta l'organizzazione prima che la finestra di opportunità si chiuda. Hootsuite Social OS è una soluzione ideale per i team di marketing, comunicazione, brand e strategia sociale che necessitano di un'intelligenza sociale connessa direttamente all'esecuzione in tutta l'azienda, non un altro dashboard di ascolto da monitorare in isolamento — in modo che possano muoversi alla velocità dei social e rimanere avanti. Caratteristiche principali di Hootsuite \> Intelligenza sociale in tempo reale: Lumen ti aiuta a rilevare i segnali che stanno plasmando il tuo mercato, dalla percezione del marchio e le tendenze emergenti alle mosse competitive e ai cambiamenti dei consumatori, portando alla luce le intuizioni che contano e aiutandoti ad agire su di esse prima che la finestra di opportunità si chiuda. \> Strato di orchestrazione dell'IA conversazionale: Fai domande a Wisdom in linguaggio naturale e ottieni risposte citate e azionabili basate sui tuoi dati sociali live, contesto del marchio e performance storica. Ed è tutto facile come una chat. \> Pubblicazione e pianificazione connessa: Con Perch, puoi trasformare le intuizioni in contenuti programmati o pubblicati in pochi minuti — senza cambiare scheda o perdere il contesto. Assistenza clienti unificata: Gestisci commenti, messaggi e menzioni su tutti i canali in un unico posto tramite Nest, con risposte assistite dall'IA e instradamento del flusso di lavoro. \> Advocacy dei dipendenti: Trasforma le tue voci più fidate — le tue persone — in ambasciatori del marchio. Parliament consente loro di condividere facilmente contenuti in linea con il marchio con le proprie reti per estendere la portata e ridurre la dipendenza dai media a pagamento. I connettori MCP per Lumen, Perch e Nest portano le capacità di Hootsuite Social OS negli strumenti di IA che i team già utilizzano, inclusi Claude e ChatGPT. Così i team possono redigere, programmare, pubblicare, coinvolgere e misurare su tutti i loro canali tramite Hootsuite senza passare ogni giorno in un dashboard, calendario o casella di composizione. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,342 #### How Do G2 Users Rate Hootsuite? - **Ritiene che the product sia stato un valido partner commerciale?:** 8.5/10 (Category avg: 9.0/10) - **Attribuzione:** 7.4/10 (Category avg: 7.9/10) - **Scalabilità:** 8.4/10 (Category avg: 8.6/10) - **Personalizzazione del rapporto:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Hootsuite? - **Venditore:** [Hootsuite](https://www.g2.com/it/sellers/hootsuite) - **Sito web dell'azienda:** hootsuite.com - **Anno di Fondazione:** 2008 - **Sede centrale:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing e pubblicità, Gestione delle organizzazioni non profit - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **funzione di programmazione dei post efficiente** , che consente una gestione senza problemi dei contenuti su più piattaforme. - Gli utenti amano la **facilità d'uso** di Hootsuite, apprezzando quanto rapidamente possono gestire tutti i loro social media. - Gli utenti apprezzano la funzione di **programmazione efficiente** di Hootsuite, che consente di pubblicare in modo coerente su più piattaforme senza sforzo. - Gli utenti apprezzano la **gestione centralizzata** di Hootsuite, riducendo significativamente il tempo dedicato alla supervisione dei social media. - Gli utenti apprezzano la **facilità di programmare i post** su più piattaforme, migliorando significativamente l'efficienza della gestione dei social media. ##### Cons - Gli utenti trovano **funzionalità limitate** in Hootsuite, in particolare nella selezione e nel ritaglio delle foto di copertina per i post su Instagram. - Gli utenti sono frustrati dalla **mancanza di funzionalità** come la selezione diretta della foto di copertina e le capacità limitate per le menzioni non taggate. - Gli utenti trovano i prezzi di Hootsuite **proibitivi** , soprattutto rispetto ai concorrenti con funzionalità simili a costi inferiori. - Gli utenti trovano che i **prezzi elevati** di Hootsuite siano un notevole svantaggio rispetto ai concorrenti con funzionalità simili. - Gli utenti affrontano **problemi di pubblicazione** con Hootsuite, inclusi limiti sul caricamento delle foto e fallimenti imprevisti nella pubblicazione. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite semplifica la gestione multi-rete e la gestione delle campagne"](https://www.g2.com/it/survey_responses/hootsuite-review-13169256)** **Rating:** 4.5/5.0 stars _— Jean-Paul F._ [Read full review](https://www.g2.com/it/survey_responses/hootsuite-review-13169256) **["Hootsuite semplifica la pubblicazione su più piattaforme e il monitoraggio dell'engagement"](https://www.g2.com/it/survey_responses/hootsuite-review-13184382)** **Rating:** 4.5/5.0 stars _— Maxim A._ [Read full review](https://www.g2.com/it/survey_responses/hootsuite-review-13184382) #### What Are G2 Users Discussing About Hootsuite? - [In che modo Hootsuite aiuta le aziende a gestire la loro presenza sui social media in modo più efficace ed efficiente?](https://www.g2.com/it/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [Come viene utilizzato Hootsuite per migliorare l'efficienza operativa e l'esperienza utente nel suo specifico settore?](https://www.g2.com/it/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [A cosa serve Hootsuite?](https://www.g2.com/it/discussions/what-is-hootsuite-used-for) - 2 comments - [A cosa serve la pubblicità sui social di Hootsuite?](https://www.g2.com/it/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [Cosa ottieni con Hootsuite gratuito?](https://www.g2.com/it/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### [Zoho Social](https://www.g2.com/products/zoho-social/reviews) Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,851 #### How Do G2 Users Rate Zoho Social? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.5/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Zoho Social? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About Zoho Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Zoho Social to be **easy to use and setup** , enabling seamless posting across multiple channels effortlessly. - Users appreciate the **efficient post scheduling** capabilities of Zoho Social, streamlining management for multiple social media accounts effortlessly. - Users value the **centralized management** of Zoho Social, seamlessly integrating various platforms for streamlined business operations. - Users appreciate the **centralized multi-platform management** in Zoho Social, simplifying social media engagement and coordination. - Users appreciate the **easy setup** of Zoho Social, allowing them to start scheduling content almost immediately. ##### Cons - Users express a desire for **missing features** , including integrations with design tools and advanced analytics in Zoho Social. - Users find the **pricing of Zoho Social to be high** , especially for growing agencies needing access to all features. - Users note the **limited free tier** of Zoho Social, which lacks essential features and presents pricing challenges. - Users face **social media connection limitations** with Zoho Social, making it challenging to post across multiple accounts efficiently. - Users find that Zoho Social has **limited features** , especially on the mobile app compared to the web version. #### What Are Recent G2 Reviews of Zoho Social? **["Streamlined Social Media Management with Seamless Integration"](https://www.g2.com/survey_responses/zoho-social-review-12562472)** **Rating:** 4.5/5.0 stars _— MOHD SYAZWAN S._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472) **["Streamlined Social Scheduling"](https://www.g2.com/survey_responses/zoho-social-review-13102423)** **Rating:** 5.0/5.0 stars _— Ian F._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-13102423) #### What Are G2 Users Discussing About Zoho Social? - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - 1 upvote - [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments - [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment ### [SOCi](https://www.g2.com/it/products/soci/reviews) SOCi sta ridefinendo come le imprese multi-sede raggiungono la visibilità locale e nella ricerca AI con la prima forza lavoro agentica al mondo. Costruito specificamente per marchi distribuiti, gli agenti formati da SOCi sono guidati da un motore di visibilità unificato che esegue e ottimizza autonomamente il lavoro di marketing locale attraverso la ricerca AI, gli ecosistemi GEO, i social e le recensioni — garantendo che ogni sede sia visibile, scopribile e in crescita nel panorama geo-driven di oggi. Fidato da marchi leader come Ford, Ace Hardware e Liberty Tax, e riconosciuto da Fast Company come una delle aziende più innovative al mondo, SOCi trasforma il marketing da software che gestisci in lavoro che viene svolto — in modo intelligente, coerente e su larga scala. Scopri di più su www.soci.ai o contatta hello@soci.ai INCONTRA GLI AGENTI GENIUS DI SOCi: Formati sul tuo marchio, dati e linee guida, gli Agenti Genius lavorano 24/7 in ogni sede, gestendo la ricerca locale, i social e la reputazione per te. La ricerca locale, i social e la reputazione sono tutti collegati. Quando gli Agenti Genius lavorano insieme, condividendo intuizioni e coordinando piani, sbloccano un valore ancora maggiore. Genius Local Search Agent: Guida la SEO locale e la visibilità nella ricerca AI analizzando segnali, ottimizzando le schede e pubblicando Google Post. Genius Social Agent: Pubblica e gestisce contenuti social e interazioni, guidato da segnali dei clienti e tendenze di mercato. Genius Reputation Agent: Risponde a tutte le recensioni, analizza i sondaggi e utilizza il feedback dei clienti per scoprire intuizioni e tendenze di sentiment. SOLUZIONI AGGIUNTIVE: Pagine: Crea pagine di destinazione locali personalizzabili e ottimizzate per la ricerca per massimizzare la visibilità e guidare le conversioni. Localizzatori: Rendi facile per i clienti trovare le tue sedi e prodotti vicini con pagine localizzatrici SEO-friendly. Boost & Ads: Genera automaticamente e distribuisci campagne pubblicitarie iper-localizzate in tutte le tue sedi, su misura per i pubblici locali. Moduli e Sondaggi: Automatizza moduli e sondaggi localizzati in ogni sede per catturare intuizioni dei clienti, generare lead, gestire feedback e raccogliere dati di prima parte. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,493 #### How Do G2 Users Rate SOCi? - **Ritiene che the product sia stato un valido partner commerciale?:** 9.0/10 (Category avg: 9.0/10) - **Attribuzione:** 8.0/10 (Category avg: 7.9/10) - **Scalabilità:** 8.5/10 (Category avg: 8.6/10) - **Personalizzazione del rapporto:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind SOCi? - **Venditore:** [SOCi](https://www.g2.com/it/sellers/soci) - **Sito web dell'azienda:** www.soci.ai - **Anno di Fondazione:** 2012 - **Sede centrale:** San Diego, California - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 624 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Property Manager - **Top Industries:** Immobiliare, Marketing e pubblicità - **Company Size:** 50% Small, 29% Medium #### What Do G2 Reviewers Say About SOCi? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **facilità d'uso** di SOCi, godendo di un onboarding senza problemi e di una gestione dei contenuti semplice su tutte le piattaforme. - Gli utenti apprezzano la **facilità e comodità della programmazione dei post** di SOCi, che consente loro di rimanere organizzati ed efficienti. - Gli utenti trovano SOCi **eccezionalmente utile** per gestire le recensioni e i social media, con una configurazione semplice e un supporto reattivo. - Gli utenti apprezzano la **gestione centralizzata** di SOCi, poiché semplifica la gestione dei loro social media e fa risparmiare tempo. - Gli utenti lodano SOCi per la sua **facilità di programmazione** , consentendo una gestione efficace dei social media su più piattaforme senza problemi. ##### Cons - Gli utenti criticano SOCi per le **funzionalità mancanti** come personalizzazioni robuste e capacità di reporting migliorate, influenzando l'efficienza. - Gli utenti trovano che SOCi abbia **funzionalità limitate** , mancando di opzioni per la personalizzazione e strumenti necessari per una gestione efficace dei social media. - Gli utenti sono frustrati dai **problemi di pubblicazione** in SOCi, inclusa la mancanza di integrazione del calendario e l'impossibilità di eliminare i post. - Gli utenti notano una **ripida curva di apprendimento** per SOCi, richiedendo tempo e formazione aggiuntiva per sentirsi competenti. - Gli utenti ritengono che SOCi richieda **miglioramenti in termini di accuratezza e flessibilità** per la gestione dei report e delle liste. #### What Are Recent G2 Reviews of SOCi? **["SOCI semplifica la gestione dei social media, migliorando la presenza online e la responsabilità"](https://www.g2.com/it/survey_responses/soci-review-9655437)** **Rating:** 5.0/5.0 stars _— Stephanie O._ [Read full review](https://www.g2.com/it/survey_responses/soci-review-9655437) **["Pianificazione Multi-Piattaforma Facile su Larga Scala con Supporto di Prima Qualità"](https://www.g2.com/it/survey_responses/soci-review-13078919)** **Rating:** 5.0/5.0 stars _— Brennen W._ [Read full review](https://www.g2.com/it/survey_responses/soci-review-13078919) ## FAQs About Social Media Analytics Software Generated using AI Last updated: June 3, 2026 ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders. ### [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,115 #### How Do G2 Users Rate Vista Social? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.6/10 (Category avg: 8.6/10) - **Report Customizability:** 9.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Vista Social? - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp 2,663 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 72% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features. - Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management. - Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently. - Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease. ##### Cons - Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social. - Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality. - Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm. - Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview. - Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties. #### What Are Recent G2 Reviews of Vista Social? **["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914) **["All-in-One Social Management with Excellent Support and Smart Automations"](https://www.g2.com/survey_responses/vista-social-review-13080181)** **Rating:** 5.0/5.0 stars _— Dara S._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-13080181) ### [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,918 #### How Do G2 Users Rate Semrush? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Semrush? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. ##### Cons - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)** **Rating:** 5.0/5.0 stars _— Pasha L._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13159268) **["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)** **Rating:** 5.0/5.0 stars _— Pavel K._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13129243) #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### [Linktree](https://www.g2.com/products/linktree/reviews) Connect audiences to all of your content with just one link. **Average Rating:** 4.6/5.0 **Total Reviews:** 96 #### How Do G2 Users Rate Linktree? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.9/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind Linktree? - **Seller:** [Linktr](https://www.g2.com/sellers/linktr) - **Year Founded:** 2016 - **HQ Location:** Melbourne, Victoria - **Twitter:** @LinkTR 386 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0026e3f743cdc8c44fcf0aaf2f001d224b10b2161960706f3bcb2dc08fe40793&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinktree%2F&secure%5Burl_type%5D=linkedin_company_website) 320 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 82% Small, 11% Medium #### What Do G2 Reviewers Say About Linktree? _AI-generated summary from verified user reviews_ ##### Pros - Users find Linktree’s **ease of use** exceptional, allowing effortless organization and updates of their business links. - Users appreciate the **intuitive design** of Linktree, making link sharing organized and effortless across platforms. - Users appreciate the **simple organization** of Linktree, making sharing multiple links easy and visually appealing. - Users appreciate the **detailed analytics** that provide valuable insights into link performance and traffic tracking. - Users value the **easy integrations** with Linktree, effortlessly consolidating their social media links into one accessible page. ##### Cons - Users find Linktree **expensive** as many advanced features are restricted to the paid plan, limiting customization options. - Users find **limited customization options** in Linktree's free version, restricting advanced branding and layout features. - Users find the **expensive features** limiting, wishing for more customization options in the free version. - Users find **insufficient insights** in Linktree, as it lacks detailed user recognition for account traffic. - Users find the **limited analytics** on Linktree challenging, especially for those on the free plan. #### What Are Recent G2 Reviews of Linktree? **["Effortless Link Management, Limited Customization"](https://www.g2.com/survey_responses/linktree-review-12721742)** **Rating:** 4.0/5.0 stars _— Jigyasa S._ [Read full review](https://www.g2.com/survey_responses/linktree-review-12721742) **["All Your Links in One Clean, Simple Hub"](https://www.g2.com/survey_responses/linktree-review-12251857)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/linktree-review-12251857) #### What Are G2 Users Discussing About Linktree? - [Why is Linktree bad?](https://www.g2.com/discussions/why-is-linktree-bad) - [What should be included in Linktree?](https://www.g2.com/discussions/what-should-be-included-in-linktree) - [Is Linktree a software?](https://www.g2.com/discussions/is-linktree-a-software) - [What is the function of Linktree?](https://www.g2.com/discussions/what-is-the-function-of-linktree) - 1 comment ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,635 #### How Do G2 Users Rate Meltwater? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 7.9/10 (Category avg: 8.6/10) - **Report Customizability:** 7.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. ##### Cons - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **["A good platform for influencers search"](https://www.g2.com/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-8216118) **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### [Bitly](https://www.g2.com/products/bitly/reviews) Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. **Average Rating:** 4.5/5.0 **Total Reviews:** 915 #### How Do G2 Users Rate Bitly? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Bitly? - **Seller:** [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) - **Company Website:** bitly.com - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @Bitly 63,498 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=756ca50bc8c31cec97641d885704a324048a6b8a1b2b260053a8491e291a4bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F552285%2F&secure%5Burl_type%5D=linkedin_company_website) 342 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small, 29% Medium #### What Do G2 Reviewers Say About Bitly? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. ##### Cons - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. - Users find the **subscription costs high** for features like extended data access and adding team members. #### What Are Recent G2 Reviews of Bitly? **["There's a lot more to Bitly than shortening links!"](https://www.g2.com/survey_responses/bitly-review-13058341)** **Rating:** 4.5/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/survey_responses/bitly-review-13058341) **["User-Friendly Link Shortening, QR Customization, and Landing Pages in One Platform"](https://www.g2.com/survey_responses/bitly-review-13126244)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/bitly-review-13126244) #### What Are G2 Users Discussing About Bitly? - [What is Bitly used for?](https://www.g2.com/discussions/what-is-bitly-used-for) - 3 comments ### [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Attribution:** 6.5/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Dash Social? - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** www.dashsocial.com - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. ##### Cons - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) **["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### [Oktopost](https://www.g2.com/products/oktopost/reviews) Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Oktopost? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Oktopost? - **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost) - **Company Website:** www.oktopost.com - **Year Founded:** 2013 - **HQ Location:** Ramat Gan, Israel - **Twitter:** @Oktopost 4,069 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f641702be139daf7ed15a9d59cb2a7503b3062b5d5e7d4f0e719254c295ee135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foktopost%2F&secure%5Burl_type%5D=linkedin_company_website) 123 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Medium, 27% Large #### What Do G2 Reviewers Say About Oktopost? _AI-generated summary from verified user reviews_ ##### Pros - Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly. - Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights. - Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts. - Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively. - Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively. ##### Cons - Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability. - Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations. - Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost. - Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges. - Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues. #### What Are Recent G2 Reviews of Oktopost? **["Excellent team collaboration with powerful social BI reporting"](https://www.g2.com/survey_responses/oktopost-review-13058913)** **Rating:** 4.5/5.0 stars _— Laurel B._ [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913) **["Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools"](https://www.g2.com/survey_responses/oktopost-review-13058845)** **Rating:** 4.5/5.0 stars _— Jessica H._ [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845) ### [Buzzmonitor](https://www.g2.com/products/buzzmonitor/reviews) Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Buzzmonitor? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 9.3/10 (Category avg: 8.6/10) - **Report Customizability:** 9.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Buzzmonitor? - **Seller:** [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc) - **Year Founded:** 2012 - **HQ Location:** Barueri, SP - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97b70292a8410560a439b7eac943325aa37e6490848bb9d94f86480f21ba7a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzmonitor%2F&secure%5Burl_type%5D=linkedin_company_website) 199 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About Buzzmonitor? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **customizable dashboards** of Buzzmonitor, which streamline data analysis and enhance insights effortlessly. - Users love Buzzmonitor for its **intuitive design** , enabling easy navigation and efficient data analysis for comprehensive reports. - Users love the **customizable dashboards** and **AI insights** of Buzzmonitor, enhancing data analysis and saving time. - Users love the **AI insights** from Buzzmonitor, which simplifies analysis and saves valuable time in reporting. - Users love Buzzmonitor for its **powerful AI insights** , making social media analysis efficient and straightforward. #### What Are Recent G2 Reviews of Buzzmonitor? **["Improve your analysis while saving time"](https://www.g2.com/survey_responses/buzzmonitor-review-11529461)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11529461) **["My experience with Buzzmonitor and data analysis"](https://www.g2.com/survey_responses/buzzmonitor-review-11568590)** **Rating:** 5.0/5.0 stars _— Nadja T._ [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11568590) #### What Are G2 Users Discussing About Buzzmonitor? - [What is BuzzMonitor used for?](https://www.g2.com/discussions/what-is-buzzmonitor-used-for) ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 355 #### How Do G2 Users Rate Brand24? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 9.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brand24? - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** brand24.com - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 23,583 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6733de2beadc5883ab6f36c3b1b7277b4f4d78375289d686971f0dfe2777b4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890993%2F&secure%5Burl_type%5D=linkedin_company_website) 99 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Brand24? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. - Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. - Users find Brand24's **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. - Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. - Users value Brand24's **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. ##### Cons - Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. - Users express frustration over **limited features** , lacking historical data access and customization options for projects. - Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. - Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. - Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. #### What Are Recent G2 Reviews of Brand24? **["Real-Time Insights with User-Friendly Setup"](https://www.g2.com/survey_responses/brand24-review-12533019)** **Rating:** 5.0/5.0 stars _— Bartłomiej K._ [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) **["The role of Brand24 as a social listening platform"](https://www.g2.com/survey_responses/brand24-review-12964263)** **Rating:** 5.0/5.0 stars _— Beata R._ [Read full review](https://www.g2.com/survey_responses/brand24-review-12964263) ### [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate YouScan? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.4/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind YouScan? - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** www.youscan.io - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. ##### Cons - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)** **Rating:** 4.5/5.0 stars _— bizinside ._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) **["YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"](https://www.g2.com/survey_responses/youscan-review-12791704)** **Rating:** 4.5/5.0 stars _— Jack F._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics?order=g2_score&page=2&refer=similarlabs_ai-devtools_linktime#product-list) - [3](/categories/social-media-analytics?order=g2_score&page=3&refer=similarlabs_ai-devtools_linktime#product-list) - [4](/categories/social-media-analytics?order=g2_score&page=4&refer=similarlabs_ai-devtools_linktime#product-list) - [5](/categories/social-media-analytics?order=g2_score&page=5&refer=similarlabs_ai-devtools_linktime#product-list) - … - [20](/categories/social-media-analytics?order=g2_score&page=20&refer=similarlabs_ai-devtools_linktime#product-list) - [21](/categories/social-media-analytics?order=g2_score&page=21&refer=similarlabs_ai-devtools_linktime#product-list) - [Next ›Next ›](/categories/social-media-analytics?order=g2_score&page=2&refer=similarlabs_ai-devtools_linktime#product-list) Spotlight Categories [Compensation Management Software](https://www.g2.com/categories/compensation-management) [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [User Research Tools](https://www.g2.com/categories/user-research) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Analytics Themes](/categories/social-media-analytics/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages Top Tools at a Glance | | Multi-channel social reporting with campaign tagging | User Review "Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing" | | | Multi-account scheduling with unified social inbox | User Review "Hootsuite simplifies multi-network management and campaign steering" | | | Cross-platform scheduling with unified engagement tracking | User Review "Streamlined Social Media Management with Seamless Integration" | | | Multi-location social and review management | User Review "SOCI streamlines social media management, boosting online presence and accountability" | | | Multi-platform scheduling with unified inbox engagement | User Review "All-in-One Social Management with Excellent Support and Smart Automations" | | | SEO-driven social scheduling with competitor tracking | User Review "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" | | | Multi-link bio pages with click analytics | User Review "Effortless Link Management, Limited Customization" | | | Social listening with cross-channel media monitoring | User Review "Reliable Keyword Search and Flexible Article Sorting" | | | Shortened link tracking across social channels | User Review "There's a lot more to Bitly than shortening links!" | * * * Show More * * * ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.