# Best Social Media Analytics Software ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.31%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,500+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=1622&focus%5B%5D=2814) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Bitly, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=bitly&focus%5B%5D=meltwater) **Sponsored** ### Tiger Finder Tiger Finder is an AI-powered influencer discovery platform for TikTok. It helps marketing teams find and shortlist creators for brand campaigns, cutting research time by about 10x compared to traditional workflows. The software searches a database of 5M+ TikTok profiles using semantic search and visual content analysis. Tiger Finder is built for marketing agencies running campaigns across multiple clients, as well as in-house brand teams and social media managers focused on TikTok. Users type what they need in plain language, such as "beauty creators in France with high engagement." Tiger Finder then returns ranked matches based on the visual content creators publish, their audience data, and engagement signals. Most other tools rely on bio keywords, hashtags, and follower counts, while Tiger Finder looks at what creators actually show in their visual content. Tiger Finder is built by YouScan, a social listening company that has tracked social media content since 2009. YouScan's enterprise clients include Samsung, Coca-Cola, McDonald's, and Vodafone. Core features: - Natural language search across 5M+ TikTok creators, with ranked results in seconds. - Visual AI that finds creators by the themes, products, and aesthetics in their videos. - Contact filters that surface creators with public email addresses for direct outreach. - List tools for organizing creators by campaign, client, brand, or market. - Side-by-side comparison views for building shortlists. Tiger Finder has a free tier with 10 searches per month and 24 results per search. The Tiger's Friend plan costs $99 per month and includes unlimited searches and 100 results per search, with 17% off on annual billing. No credit card is needed to start with the free tier. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-28T14%3A01%3A58Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1822724&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Frefer%3Dsimilarlabs_ai-devtools_linktime&secure%5Btoken%5D=8012c2e44a33f4e2ddb3046796dc9161fcd19d810d66d3808df3cbe5f51546ca&secure%5Burl%5D=https%3A%2F%2Ftigerfinder.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=custom_url) [ Sprout Social ](https://www.g2.com/products/sprout-social/reviews) By [Sprout Social](https://www.g2.com/sellers/sprout-social) [ 4.4/5(6,837) ](https://www.g2.com/products/sprout-social/reviews) What do users say? Users consistently praise the ease of use and powerful analytics of Sprout Social, highlighting how it simplifies social media management and reporting across multiple platforms. The intuitive interfa Pros and Cons [ Ease of Use (1874) ](https://www.g2.com/products/sprout-social/reviews?qs=pros-and-cons)[ Missing Features (749) ](https://www.g2.com/products/sprout-social/reviews?qs=pros-and-cons) [ Hootsuite ](https://www.g2.com/products/hootsuite/reviews) By [Hootsuite](https://www.g2.com/sellers/hootsuite) [ 4.3/5(7,371) ](https://www.g2.com/products/hootsuite/reviews) What do users say? Users consistently praise Hootsuite for its ease of use and centralized management of multiple social media accounts, which significantly streamlines scheduling and monitoring tasks. The intuitive int Pros and Cons [ Post Scheduling (1585) ](https://www.g2.com/products/hootsuite/reviews?qs=pros-and-cons)[ Limited Features (483) ](https://www.g2.com/products/hootsuite/reviews?qs=pros-and-cons) [ Zoho Social ](https://www.g2.com/products/zoho-social/reviews) By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) [ 4.6/5(2,945) ](https://www.g2.com/products/zoho-social/reviews) What do users say? Users consistently praise the ease of use and time-saving features of Zoho Social, highlighting its ability to manage multiple social media accounts from a single platform. The intuitive interface and Pros and Cons [ Ease of Use (125) ](https://www.g2.com/products/zoho-social/reviews?qs=pros-and-cons)[ Missing Features (41) ](https://www.g2.com/products/zoho-social/reviews?qs=pros-and-cons) [ SOCi ](https://www.g2.com/products/soci/reviews) By [SOCi](https://www.g2.com/sellers/soci) [ 4.5/5(4,657) ](https://www.g2.com/products/soci/reviews) What do users say? Users consistently praise the ease of use and centralized management features of SOCi, which simplify social media scheduling and review monitoring across multiple platforms. The intuitive interface a Pros and Cons [ Ease of Use (598) ](https://www.g2.com/products/soci/reviews?qs=pros-and-cons)[ Missing Features (138) ](https://www.g2.com/products/soci/reviews?qs=pros-and-cons) ## FAQs About Social Media Analytics Software Generated using AI Last updated: June 3, 2026 ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders. [ Vista Social ](https://www.g2.com/products/vista-social/reviews) By [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) [ 4.8/5(1,117) ](https://www.g2.com/products/vista-social/reviews) What do users say? Users consistently praise the unified inbox and excellent customer support provided by Vista Social, which streamline social media management across multiple platforms. The platform's ability to conso Pros and Cons [ Ease of Use (562) ](https://www.g2.com/products/vista-social/reviews?qs=pros-and-cons)[ Learning Curve (80) ](https://www.g2.com/products/vista-social/reviews?qs=pros-and-cons) [ Semrush ](https://www.g2.com/products/semrush/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.4/5(4,021) ](https://www.g2.com/products/semrush/reviews) What do users say? Users consistently praise Semrush for its comprehensive data and ease of use, allowing them to manage keyword research, competitor analysis, and site audits all in one platform. The intuitive interfac Pros and Cons [ Features (799) ](https://www.g2.com/products/semrush/reviews?qs=pros-and-cons)[ Expensive (507) ](https://www.g2.com/products/semrush/reviews?qs=pros-and-cons) [ Linktree ](https://www.g2.com/products/linktree/reviews) By [Linktr](https://www.g2.com/sellers/linktr) [ 4.6/5(97) ](https://www.g2.com/products/linktree/reviews) What do users say? Users consistently praise Linktree for its ease of use and customization options, allowing them to effectively organize and share multiple links in one place. The platform is particularly valued for i Pros and Cons [ Ease of Use (10) ](https://www.g2.com/products/linktree/reviews?qs=pros-and-cons)[ Expensive (4) ](https://www.g2.com/products/linktree/reviews?qs=pros-and-cons) [ Meltwater ](https://www.g2.com/products/meltwater/reviews) By [Meltwater](https://www.g2.com/sellers/meltwater) [ 4.1/5(2,666) ](https://www.g2.com/products/meltwater/reviews) What do users say? Users consistently praise the user-friendly interface and powerful AI insights that enhance their media monitoring and reporting capabilities. The platform's ability to consolidate data and provide ac Pros and Cons [ Ease of Use (190) ](https://www.g2.com/products/meltwater/reviews?qs=pros-and-cons)[ Improvement Needed (90) ](https://www.g2.com/products/meltwater/reviews?qs=pros-and-cons) [ Bitly ](https://www.g2.com/products/bitly/reviews) By [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) [ 4.5/5(922) ](https://www.g2.com/products/bitly/reviews) What do users say? Users consistently praise Bitly for its ease of use and powerful tracking features, which streamline link shortening and management. The platform's ability to create custom links and QR codes enhances Pros and Cons [ Ease of Use (127) ](https://www.g2.com/products/bitly/reviews?qs=pros-and-cons)[ Expensive (31) ](https://www.g2.com/products/bitly/reviews?qs=pros-and-cons) [ Dash Social ](https://www.g2.com/products/dash-social/reviews) By [Dash Social](https://www.g2.com/sellers/dash-social) [ 4.7/5(410) ](https://www.g2.com/products/dash-social/reviews) What do users say? Users consistently praise the user-friendly interface and powerful analytics of Dash Social, which streamline social media management and reporting. The platform's ability to consolidate multiple acco Pros and Cons [ Ease of Use (69) ](https://www.g2.com/products/dash-social/reviews?qs=pros-and-cons)[ Instagram Limitations (29) ](https://www.g2.com/products/dash-social/reviews?qs=pros-and-cons) [ Oktopost ](https://www.g2.com/products/oktopost/reviews) By [Oktopost](https://www.g2.com/sellers/oktopost) [ 4.4/5(203) ](https://www.g2.com/products/oktopost/reviews) What do users say? Users consistently praise Oktopost for its ease of use and intuitive interface, which simplifies social media management and employee advocacy. The platform's robust analytics and reporting features a Pros and Cons [ Ease of Use (27) ](https://www.g2.com/products/oktopost/reviews?qs=pros-and-cons)[ Improvement Needed (9) ](https://www.g2.com/products/oktopost/reviews?qs=pros-and-cons) [ Buzzmonitor ](https://www.g2.com/products/buzzmonitor/reviews) By [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc) [ 4.5/5(22) ](https://www.g2.com/products/buzzmonitor/reviews) What do users say? Users consistently praise the platform for its intuitive interface and comprehensive features, which streamline social media monitoring and customer service tasks. The ability to create customizable r Pros and Cons [ Customization (2) ](https://www.g2.com/products/buzzmonitor/reviews?qs=pros-and-cons) [ Brandwatch Consumer... ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) By [Brandwatch](https://www.g2.com/sellers/brandwatch) [ 4.4/5(728) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) What do users say? Users consistently praise the platform for its comprehensive data coverage and intuitive dashboards, which facilitate effective social listening and trend analysis. The ability to generate actionable Pros and Cons [ Ease of Use (60) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?qs=pros-and-cons)[ Learning Curve (20) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?qs=pros-and-cons) [ YouScan ](https://www.g2.com/products/youscan/reviews) By [YouScan](https://www.g2.com/sellers/youscan) [ 4.7/5(299) ](https://www.g2.com/products/youscan/reviews) What do users say? Users consistently praise YouScan for its ease of use and powerful analytics, which streamline social media monitoring and provide valuable insights. The platform's ability to integrate AI features en Pros and Cons [ Customer Support (47) ](https://www.g2.com/products/youscan/reviews?qs=pros-and-cons)[ Learning Curve (19) ](https://www.g2.com/products/youscan/reviews?qs=pros-and-cons) [ Brand24 ](https://www.g2.com/products/brand24/reviews) By [Brand24](https://www.g2.com/sellers/brand24) [ 4.6/5(353) ](https://www.g2.com/products/brand24/reviews) What do users say? Users consistently praise Brand24 for its ease of use and real-time monitoring, which allows them to efficiently track brand mentions across various platforms. The intuitive interface and responsive c Pros and Cons [ Ease of Use (19) ](https://www.g2.com/products/brand24/reviews?qs=pros-and-cons)[ Filtering Problems (8) ](https://www.g2.com/products/brand24/reviews?qs=pros-and-cons) - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics?order=g2_score&page=2&refer=similarlabs_ai-devtools_linktime#product-list) - [3](/categories/social-media-analytics?order=g2_score&page=3&refer=similarlabs_ai-devtools_linktime#product-list) - [4](/categories/social-media-analytics?order=g2_score&page=4&refer=similarlabs_ai-devtools_linktime#product-list) - [5](/categories/social-media-analytics?order=g2_score&page=5&refer=similarlabs_ai-devtools_linktime#product-list) - … - [20](/categories/social-media-analytics?order=g2_score&page=20&refer=similarlabs_ai-devtools_linktime#product-list) - [21](/categories/social-media-analytics?order=g2_score&page=21&refer=similarlabs_ai-devtools_linktime#product-list) - [Next ›Next ›](/categories/social-media-analytics?order=g2_score&page=2&refer=similarlabs_ai-devtools_linktime#product-list) Spotlight Categories [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [CPQ Software](https://www.g2.com/categories/cpq) [Session Replay Software](https://www.g2.com/categories/session-replay) [Purchasing Software](https://www.g2.com/categories/purchasing-software) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Analytics Themes](/categories/social-media-analytics/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages Top Tools at a Glance | | Multi-channel social reporting with campaign tagging | User Review "Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing" | | | Multi-account scheduling with unified social inbox | User Review "Hootsuite simplifies multi-network management and campaign steering" | | | Cross-platform scheduling with unified engagement tracking | User Review "Streamlined Social Media Management with Seamless Integration" | | | Multi-location social and review management | User Review "SOCI streamlines social media management, boosting online presence and accountability" | | | Multi-platform scheduling with unified inbox engagement | User Review "All-in-One Social Management with Excellent Support and Smart Automations" | | | SEO-driven social scheduling with competitor tracking | User Review "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" | | | Multi-link bio pages with click analytics | User Review "Effortless Link Management, Limited Customization" | | | Social listening with cross-channel media monitoring | User Review "Reliable Keyword Search and Flexible Article Sorting" | | | Shortened link tracking across social channels | User Review "There's a lot more to Bitly than shortening links!" | * * * Show More * * * ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.