G2

Daniel S.

Co-Founder

Small-Business (50 or fewer emp.)

8/31/2026

"Meltwater Makes Media Coverage Easy to Understand with Powerful Reporting"

5/5

What do you like best about Meltwater?

What I like most about Meltwater is having media coverage, social mentions, and reporting in one place. The monitoring dashboard makes it easy to keep an eye on specific topics and quickly see what is getting attention. I also like the way the results can be filtered and organized, especially when there are a lot of mentions to go through.

The reporting side is probably one of the most useful parts for me. Being able to look at reach, sentiment, coverage trends, and advertising value equivalency gives me a much clearer picture of how a campaign or topic is performing. The interface is fairly easy to navigate once everything is set up, and the visual reports make it easier to share results with other people. Meltwater fits well into my workflow because I can use the monitoring and reporting features to collect media coverage and then use those insights in our regular reporting process. I mainly use it alongside our existing reporting and communication workflow rather than relying on a lot of direct integrations. Being able to review reach, sentiment, trends, and AVE in Meltwater and then share those findings with the team makes the overall process much easier. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

There are quite a few features and settings, so it can take a little time to understand the best way to organize streams, filters, and reports. When there is a large amount of coverage, the dashboard can also feel a bit busy. I think the overall experience becomes much smoother after spending some time getting the setup right. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Before using Meltwater, keeping track of media coverage and turning it into useful reports could involve a lot of manual work. Meltwater makes that process much more organized by bringing relevant coverage and social mentions into one place. I can quickly see trends, reach, sentiment, and the articles generating the most value instead of checking different sources individually.

From a performance and ROI perspective, metrics such as reach and advertising value equivalency are helpful when explaining the impact of media coverage. The reporting tools also save time when putting together updates for stakeholders. The platform has a lot of capabilities, so the initial onboarding and setup require some learning, but once the workflow is established, it makes ongoing monitoring and reporting considerably easier. Review collected by and hosted on G2.com.