G2

Laurel B.

Sales Assistant

Enterprise (> 1000 emp.)

7/2/2026

"Excellent team collaboration with powerful social BI reporting"

4.5/5

What do you like best about Oktopost?

What I like most about Oktopost is how well it supports collaboration across teams. The shared scheduling capabilities make it easy for multiple stakeholders to plan, review, and coordinate content in one place, helping maintain visibility and consistency across our social channels.

I also really value the Social BI and reporting functionality. The ability to build customised reports means we can focus on the metrics that matter most to different stakeholders, making it much easier to measure performance and demonstrate the impact of our social activity.

Another feature I find particularly useful is post tagging. Having a consistent tagging structure allows us to analyse content by campaign, topic, business area, or objective, giving much deeper insights into what is performing well and helping inform future content strategy. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Overall, I'm very happy with Oktopost, but there are a few areas that could be improved.

The new beta video editor hasn't been particularly intuitive to learn. A more user-friendly interface, along with clearer guidance or templates, would make it much easier to use and encourage wider adoption.

Another frustration is having to manually reschedule Advocacy Stories every time I make an edit to a post. It would be great if the schedule could be retained when making minor changes, as this would save time and reduce repetitive admin.

A few additional enhancements that would make the platform even stronger include:

More flexibility when editing scheduled content in bulk.

Additional reporting visualisations and dashboard customisation options.

More advanced search and filtering capabilities within the content library to make it easier to find historic posts. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost solves several key challenges for our team, particularly around collaboration, reporting, and measuring the impact of our social media activity.

As a global business, it provides a central place for content planning, approvals, and scheduling, making it much easier for teams across different regions and functions to collaborate efficiently while maintaining governance and consistency.

The reporting capabilities are also a significant benefit. I use Oktopost to build our monthly and quarterly reports, as well as to monitor performance on a weekly basis against our social media OKRs. Having access to customised dashboards and reporting helps us quickly identify what's working, spot trends, and make more informed decisions about our content strategy.

The Advocacy platform also helps extend the reach of our content by enabling employees to share posts with their own networks, increasing visibility and engagement beyond our corporate channels. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

edit

Hi Laurel,

Thank you for taking the time to leave such a thoughtful and detailed review. We really appreciate it.

It's fantastic to hear that Oktopost is helping your team collaborate more effectively and that features like shared scheduling, post tagging, and Social BI are making it easier to demonstrate the impact of your social media programmes. One of our core goals has always been to help B2B marketing teams move beyond publishing content and give them the insights they need to make better decisions, so it's especially rewarding to hear how you're using customised reporting and tagging to shape your content strategy.

We also genuinely appreciate your constructive feedback. Our new Video Studio is evolving quickly, and making it more intuitive is something we're actively focused on. Your comments around retaining Advocacy Story schedules after edits, greater flexibility for bulk editing, enhanced reporting visualisations, and more powerful search capabilities are all valuable suggestions that help shape our product roadmap.

Thank you again for your partnership and for sharing your experience with the G2 community. We look forward to continuing to support your team and delivering even more value in the months ahead.