G2

Verified User in E-Learning

Mid-Market (51-1000 emp.)

7/1/2025

"A Must-Have Tool for Content Marketers and Strategist"

4.5/5

What do you like best about BuzzSumo?

BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are getting the most engagement across social platforms like Facebook, LinkedIn, and X (Twitter). The Content Analyzer and Trending Feeds are my favorite features — they save me hours of research and help me plan content that’s more likely to succeed. It also helps identify top influencers and competitors’ best-performing content, which is a huge bonus. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

While BuzzSumo is a powerful tool, some of its best features — like full historical data, backlink analysis, and advanced filters — are only available on higher-tier plans, which can be expensive for small teams or individual users. Also, the UI, while clean, could be a bit more intuitive in terms of navigation between reports. Lastly, data for some newer or niche topics can be limited. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

BuzzSumo helps me eliminate the guesswork in content creation. It solves the problem of not knowing what topics or formats resonate with my target audience by showing what’s already working across the web and social platforms. I can easily track trending topics, monitor competitors, and discover content gaps — all in one place.

As a result, I’m able to plan content that drives more engagement, improve SEO performance, and stay ahead of trends without spending hours on manual research. It has made my content strategy smarter and more data-driven. Review collected by and hosted on G2.com.