# How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?

How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?

##### Post Metadata
- Posted at: about 2 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 3


## Comments
### Comment 1

<p>In addition to the keyword gap feature, I like the <span style="background-color: rgb(255, 255, 255); color: rgb(25, 27, 35);">Keyword Strategy Builder. It can help you explore more areas in-depth and expand your niche with related content.</span></p>

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Owner of TORO RANK
- Net upvotes: 3

#### Reply 1

Keyword gap is my starting point, too. With it I get a quick competitor space overview. And, I also love the suggestions even in a free version of a content audit.

##### Reply Metadata
- Posted at: 7 months ago
- Author title: Online Content Specialist ► 7+ Years Turning Words into Attention-Grabbing Tools that Connect, Inform & Sell


### Comment 2

Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to locate marketing posts and ads is something every marketing expert wants to leverage daily.

##### Comment Metadata
- Posted at: about 2 years ago




## Related Product
[Semrush](https://www.g2.com/products/semrush/reviews)

## Related Category
[SEO Tools](https://www.g2.com/categories/seo-tools)

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