We wanted to stop sharing long, messy URLs in emails, notifications, and different parts of our product. I never expected I'd end up checking its analytics almost every week. The first integration was for a set of automated notifications that included links generated by our own system. They worked, but they didn't look very trustworthy. Integrating the Bitly API was easier than I expected, and within a couple of hours those links were much cleaner and easier to share. The biggest surprise was finding out it addressed problems beyond mere appearances. I could finally see which links people were clicking, where the traffic was coming from, and which ones were barely getting any attention. I've also been using dynamic QR Codes, and they've already saved me from reprinting marketing materials. During one campaign, the landing page changed just a few days before an event. Instead of creating new QR codes and printing everything again, I simply updated the destination and kept using the same printed materials. Review collected by and hosted on G2.com.

The free plan is a great place to start, but some of the features I rely on the most, like custom domains, more detailed analytics, and a few management tools, are only available on the higher-tier plans. Once you start depending on those features, upgrading becomes pretty easy to justify. Review collected by and hosted on G2.com.