G2

Kamila C.

Brand manager

Small-Business (50 or fewer emp.)

8/10/2026

"Brand24 more than monitoring – valuable insights for brand and marketing decisions"

5/5

What do you like best about Brand24?

I really like how Brand24 brings all brand mentions into one place and makes it easy to quickly understand what people are saying about us online. The real-time monitoring and alerts are especially useful, as they help us react quickly to important comments, discussions, or potential issues.

What impresses me most is how quickly Brand24 picks up on the topics, trends, and activities we are currently working on. Its analysis is often surprisingly relevant to our industry and business context, and the recommendations it provides are practical, accurate, and genuinely useful for our marketing and communication decisions.

I also appreciate the clear dashboards, sentiment analysis, and reporting features, which make it much easier to turn monitoring data into actionable insights.

Another big advantage is the customer support. Our dedicated account manager is extremely helpful, responsive, and proactive. Whenever we have a question or need support, we can count on quick assistance and practical recommendations tailored to our needs. This makes the overall experience with Brand24 even better. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

There is very little I dislike about Brand24. If I had to point out one thing, it would be that the amount of data and mentions can sometimes feel overwhelming, especially when monitoring broad topics or popular keywords. It can take some time to fine-tune the filters and settings to get exactly the results you need. However, once the projects are properly configured, the tool works very effectively, and the support from our account manager makes the setup and optimization process much easier. Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 is especially valuable for measuring our brand-building activities, which are often complex and difficult to evaluate using only traditional performance metrics. It helps us place individual campaigns and communication activities in a broader context, understand how they influence brand perception, and compare our visibility and sentiment with competitors.

We also use Brand24 as an analytical tool when working on different marketing projects, particularly those focused on brand image and long-term positioning. The data and insights help us validate assumptions, identify relevant trends, and make more informed decisions throughout the project.

Another important use case is influencer and creator marketing. Brand24 works very well for monitoring collaborations with online creators, tracking mentions and discussions, and evaluating the actual reach and impact of these activities beyond the statistics provided directly by social media platforms.

Overall, it gives us a much broader picture of the effectiveness of our brand and communication efforts and helps us make decisions based on real market conversations rather than assumptions. Review collected by and hosted on G2.com.