Meltwater Reviews & Product Details

Its comprehensive database of media contacts helps us save time when researching who might be the best person to reach out to for a particular story. The embedded social media profiles, along with links to journalists’ work, also help us understand not only what their beat is, but whether our story is truly a good fit. Review collected by and hosted on G2.com.

No complaints at this time. We don’t use it for pitching, though, since all of our outreach is 1:1. Our process is a bit more laborious, but it has still led to good results so far. Review collected by and hosted on G2.com.

The Share of Voice analytics remain a standout feature, and over time I’ve especially valued the consistency of the data and how easily insights translate into clear, executive-ready reporting. In addition, the customer support has been consistently responsive and helpful. Review collected by and hosted on G2.com.

Further AI enrichment could add value, particularly predictive insights such as trend forecasting for Share of Voice over time. Being able to model likely future trajectories based on historical data would strengthen strategic planning and executive decision-making. Review collected by and hosted on G2.com.

I like the options for generating reports and the new tools they are including with AI in Meltwater. Mainly, the unified dashboards are a very valuable tool. I also enjoy the searches with Mira Studio, and I appreciate that the initial setup was very easy, thanks to the support from the staff who gave the induction course. Review collected by and hosted on G2.com.

The monitoring of Television and Radio, as well as print media, is very deficient; they definitely have great areas of opportunity for improvement. Although digital media monitoring works well, there are times when it does not detect certain pages and they must be added manually, which ends up being a nuisance. Review collected by and hosted on G2.com.

The whole operation, since I logg in evertything is so intuituve. I can easily manage my searches and specify each keyword by simply adding or removing words in the explore section. I use it everyday of the week.

These new tool for AI notes and results, gets better everytime. Managing a better work deliverable to my clients.

Its very easy to connect my social media environment and analyze the whole conversation.

And what I think gets a plus, its the Meltwater Academy wich can be accesed very easy and obtain knowledge that can bring better results.

The support and attention from the managing team its very important, so here I can be calm about reaching my support team. Review collected by and hosted on G2.com.

The fact that not every social media platfrom can be analyzed. Review collected by and hosted on G2.com.

I like the platform because it is easy and intuitive to use, allowing for effective tracking of my brand’s conversations. Its user-friendly interface makes it simple to monitor interactions, analyze insights, and stay up to date with how my brand is being discussed across different channels. Additionally, the personalized support is extremely valuable, as the team responds quickly and helps resolve questions efficiently. Review collected by and hosted on G2.com.

I really like the platform overall; the only improvement I would suggest is the ability to directly monitor social media performance in order to track how the news we publish ourselves performs across our own social channels. Review collected by and hosted on G2.com.

This tool greatly facilitates the tasks that need to be carried out in the area of influencer marketing and marketing in general. The ability to search for profiles easily and quickly, as well as organize them into campaigns and other categories, contributes to making the work much more efficient. Review collected by and hosted on G2.com.

Sometimes it is a bit complicated to generate reports, as I have had several issues. The idea of using this tool is for the processes to be more automatic and less manual, but sometimes the platform does not gather all the contents of a campaign and it is necessary to add them manually, which makes the process tedious. Also, sometimes it does not update the influencers' profiles regarding their content. Another aspect is that, when generating a report for an influencer, the tool shows 'global' metrics based on all the influencer's content, but does not offer more specific data. For example, on Instagram and TikTok, the main audience is usually from Costa Rica, but in the report, it appears as if it were from the United States. Review collected by and hosted on G2.com.

The data extraction and AI analysis are the most valuable parts for me. They help identify trends during a crisis and understand who the authors are, along with overall engagement trends. Review collected by and hosted on G2.com.

There are some API limitations with social media platforms when it comes to extracting data from the day we enter #. We need backdated Instagram data. Review collected by and hosted on G2.com.

There are a lot of monitoring services now offered, and as an agency with many clients to monitor for, Meltwater offers the best balance of services and price. Their monitoring is great and media database is also very good. Sure, there are gaps, but keeping up with the quick pace of media turnover can be a challenge. In addition, their use of AI integration seems to be quick for the industry, and I appreciate that they're leaning into that section and look forward to further improvements and integrations as AI continues to progress. Review collected by and hosted on G2.com.

Beyond a bit of difficulty monitoring for TV and radio (trouble finding specific clips for TV and just overall difficulty of finding any radio), the service is great. The main thing that I would like to do with Meltwater that I can't seem to find a great solution for, at the moment, is a dashboard for clients/searches that I can share with my team. Yes, there's the analysis section, but that only serves me after a campaign has ended or is a snapshot (which I would have to pull every so often). There's so much data that comes from Meltwater but the hard part is analyzing that data into trends that really make an impact from a client perspective. That would be the next step for me and what's I'm missing. Review collected by and hosted on G2.com.

I find Meltwater incredibly valuable for several reasons. It simplifies the daunting task of sifting through hundreds of publications to find topics relevant to me, which is a significant time-saver. It stands out by finding mentions of my company that other services overlook, ensuring I miss no important updates. The ease with which I can create newsletters for my company is also a notable advantage. The user interface is easy to navigate, making my interactions with the software pleasant and hassle-free. Its flexibility and customizability allow me to tailor it to meet my specific needs effectively. I appreciate the continual updates Meltwater receives, as it has significantly improved since I started using it. The staff's dedication is evident in their customer service; they are approachable and responsive, ensuring any issues are swiftly addressed. Additionally, I find the in-browser widget very functional as it allows me to save articles efficiently for inclusion in my newsletter. Furthermore, the initial setup was very straightforward. The Meltwater team provided extensive support, guiding me and my team through the process with great patience and care. Review collected by and hosted on G2.com.

Creating new searches in a more simplified way would be great. I also don't always have time for their latest features and they are a bit hard to intuit at first, but that is more about my time than them. Review collected by and hosted on G2.com.

What we value most about Meltwater is its ability to give us a comprehensive, real-time view of our media presence. Their platform allows us to easily track earned media mentions, monitor key conversations through customized keyword searches and social listening, and distribute press releases directly to targeted journalists. The ability to export clear, usable data for campaign, event, and reporting purposes is a major asset for our communications work. Review collected by and hosted on G2.com.

At this time, we don’t have any significant dislikes. Meltwater meets our needs well, and any minor adjustments we’ve required have been easy to manage within the platform. Review collected by and hosted on G2.com.