--- title: Brandwatch Consumer Intelligence Reviews meta_title: 'Brandwatch Consumer Intelligence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 728 reviews by the users' company size, role or industry to find out how Brandwatch Consumer Intelligence works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 728 scale: '5' date_modified: '2026-09-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Consumer Intelligence Reviews **Vendor:** Brandwatch **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 728 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Brandwatch Consumer Intelligence Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. ## Brandwatch Consumer Intelligence Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Brandwatch Consumer Intelligence, highlighting its intuitive design and user-friendly interface. (60 reviews) - Users appreciate the **actionable insights** provided by Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends. (34 reviews) - Users appreciate the **intuitive interface** of Brandwatch, making data analysis and navigation seamless and efficient. (29 reviews) - Users appreciate the **intuitive and well-designed dashboards** of Brandwatch, enhancing clarity and communication of insights. (25 reviews) - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. (25 reviews) - Users appreciate the **intuitive user interface** of Brandwatch Consumer Intelligence, which enhances understanding of consumer behavior. (25 reviews) - Dashboard Customization (24 reviews) - Users value the **intuitive ease of use** and comprehensive features of Brandwatch Consumer Intelligence for effective monitoring. (24 reviews) - Users appreciate the **ease of tracking brand presence and trends** with Brandwatch Consumer Intelligence's powerful insights. (22 reviews) - Users value the **real-time data visualization** in Brandwatch Consumer Intelligence, enhancing insights from diverse sources effectively. (21 reviews) **What users dislike:** - Users have noted a significant **learning curve** with Brandwatch Consumer Intelligence, requiring time to master its advanced features. (20 reviews) - Users find the **limited features** of Brandwatch Consumer Intelligence restrict their experience and lead to frustration. (20 reviews) - Users find the platform **not intuitive** , particularly during the setup process and when navigating the interface. (17 reviews) - Users report **data inaccuracy** in sentiment analysis and limitations in niche data, impacting overall reporting effectiveness. (16 reviews) - Users face **data limitations** with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times. (16 reviews) - Users face **platform limitations** with Brandwatch, struggling with restricted data access and challenging export processes. (16 reviews) - Users find that Brandwatch Consumer Intelligence has a **steep learning curve** , making it challenging to become proficient quickly. (16 reviews) - Missing Features (14 reviews) - Limited Coverage (11 reviews) - Slow Loading (11 reviews) ## Brandwatch Consumer Intelligence Reviews ### 1. A perfect multifunctional tool to measure your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Alexis V. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The collection of information from own channels and competition; as well as the categorization of the data. **What do you dislike about Brandwatch Consumer Intelligence?** That in the default tables it shows you days that do not have information or categories in zeros. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The measurement of the conversation generated around my brand. It helps me get KPI's of importance as sentiment ### 2. Helpful social media monitors and data analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Asmedah H. | Information Technology Staff, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 05, 2023 **What do you like best about Brandwatch Consumer Intelligence?** We love that the applications help us expand and grow in social media and connect with our beloved consumers. **What do you dislike about Brandwatch Consumer Intelligence?** I have no complaints or issues regarding the service as they make our brands improve in social media presence. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence regulates our social media management, predicts our audience needs, and monitors our profile growth as a brand. ### 3. Good product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 25, 2023 **What do you like best about Brandwatch Consumer Intelligence?** It saves time and effort and value for money **What do you dislike about Brandwatch Consumer Intelligence?** Costing is a bit high but worth it, color options could be more **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Helped me to guide the team for best outcome ### 4. A good social listening tool that helps brands learn important things **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy W. | Pro Community Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 19, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The most significant aspect of the Brandwatch is its simplicity and ease of use for beginners. Inclusions/exclusions and query execution speed are two more important advantages. In addition, I have had significant interactions with their customer support, including timely responses to my queries. **What do you dislike about Brandwatch Consumer Intelligence?** Before you can create a dashboard from which you can conclude, you will need to study boolean operators and devote much time to practice. The wait will ultimately be well worth it. After modifying the query, it takes a bit for the tool to upload. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** To offer our clients the most accurate information, we frequently do complex Brandwatch searches. Users may refine Brandwatch's search results down to the smallest detail. ### 5. The Most Powerful Consumer Insights Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie C. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch's strong data coverage, features segmentation and user-friendly UI makes insight discovery easier than on competitors' tools. **What do you dislike about Brandwatch Consumer Intelligence?** Some time the ticketing system takes longer to respond. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows quick identification of emerging industry trends, enabling my users to respond timely in marketing strategies. ### 6. Versatile yet easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The insight and in depth customer data and marketing intelligence. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing as such, it provides the exact data driven decisions. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Insights into marketing efforts. ### 7. Fast, Reliable, and Powerful Social Listening Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Grace W. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** I love how easy and quick it is to setup whatever you need - queries, dashboards, alerts, etc. - in Brandwatch. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes queries will get stuck at 0% and not run correctly, but that is fairly rare (happens about once a month). **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I rely on Brandwatch for market intelligence, social media monitoring, crisis response, and industry landscape analysis for a variety of clients and projects every week. ### 8. Real Good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 18, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** That you can take data from historical time. And the intuitive and easy way to use it **What do you dislike about Brandwatch Consumer Intelligence?** The difficults that my supose to get data from competitor's channels and the limitations on instagram content **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I do market research and social listening to get insights for brand reputation, notoriety and other business insights ### 9. Brandwatch is peerless when it comes to track and analysing social media data **Rating:** 5.0/5.0 stars **Reviewed by:** Mark W. | Managing Director (Digital), Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 11, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** Great data access Regularly updated features **What do you dislike about Brandwatch Consumer Intelligence?** Lack of TikTok data (at the moment), but it is coming **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Client issue tracking Audience understanding ### 10. Brandwatch act as an extension of our team, and theyre great to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 09, 2022 **What do you like best about Brandwatch Consumer Intelligence?** - Our account management team are lovely to work with; they are attentive and professional, and act as an extension of our team (which is key for us as we are a small team). We also get on with them very well on a personal level - The Brandwatch Analysts are great; Especially Maddie, who leads the build of our dashboards for us. The debriefing sessions with her are great because she explains everything in such a simple way and doesnt overcomplicate elements of the dashboard - The tool itself is key for us in tracking conversations, and the BW team are always talking to us about other ways in which we could use the tool and make the most out of it **What do you dislike about Brandwatch Consumer Intelligence?** - There is little we dislike about working with brandwatch, the only thing i would mention is that sometimes when speaking to internal stakeholders (e.g running a training session) the team will sometimes go a bit too much into detail about elements we dont have access to. Sometimes this isnt helpful as it undermines what we do have access to. What i would say is this doesnt happen often :) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** - tracking social buzz on our campaigns - BW not only helps us track social buzz on our product campaigns but also activism campaigns too - This is great because our activism campaigns cant always be attributed directly to sales, so being able to track social buzz is a key metric for us in evaluating the success of our brand campaigns. ### 11. Brandwatch dominates the social listening platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Paul K. | Founder, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 03, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is very thorough in collecting data. It displays your data in ways that most other platforms do not **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch constantly updates their platforms, which is a good thing, but also something you have to keep track of. There is a steeper learning curve with BW, but it's worth the effort. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows us to get a deeper vision into conversations. Simply looking at sentiment graphs or pie charts, are not always enough. Deep dives into the linguistics of the conversations provides the best feedback. ### 12. Social Media keywords listening software **Rating:** 4.0/5.0 stars **Reviewed by:** Lakshya S. | OSINT Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 18, 2022 **What do you like best about Brandwatch Consumer Intelligence?** It is a social media listening platform that helps us understand and respond to specific keywords that we use in an investigation. I love the ability to track specific keywords and phrases, as well as the ability to create custom reports. The platform is easy to use and if you ever get stuck with a bug the customer service team is always available to help. **What do you dislike about Brandwatch Consumer Intelligence?** There are a few things that I dislike about Brandwatch. The first is that the platform is not always easy to use. It can be a bit confusing to navigate, and it can be difficult to find the information you need. I also don't like the fact that the pricing is a bit unclear. It's not always clear how much you are paying for each of the different features, and it can be difficult to figure out what you need and what you don't need. It can be really expensive, especially if you want to use the more advanced features. Sometimes it can also be very slow to load. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use it to track any brand or topic in real-time. I can see what people are saying about a specific keyword, and I can also see how that sentiment changes over time. It also helps me to see who is talking about that specific keyword, and where they are located. This information helps me to target my research about story efforts more effectively. ### 13. Overall good insight analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Prity k. | Senior Manager, Banking, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 11, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Sentiment part, word cloud, and all the generic views such as gender wise city wise education wise. **What do you dislike about Brandwatch Consumer Intelligence?** Need more insight to do further analysis **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It's giving us very insightful data to compare your brand with other peer benchmarking ### 14. Easy to Use platform to scale up social efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel P. | Senior Director, Marketing and Communications, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 04, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** for the social media platform, its easy to preschedule across all social media channels, reuse content, and even create Instagram stories. We are a small shop so this enables us to scale our efforts. **What do you dislike about Brandwatch Consumer Intelligence?** I wish is could link directly to Facebook and Twitter so I can get those platforms without opening a nother window. I also think it could be easier to search for hashtags and accounts. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We have a small team and social media content often falls to the bottom of the list. Its easy to clone posts to use on other networks and resize the photos to fit into other platforms, therefore reducing the time my team and I spend doing social. ### 15. The most advanced tool for social media analyst so far **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad I. | Data Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 18, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** Several features I like the most about Brandwatch are: 1. Ability to trackback data in a long period 2. Segmentation and visually appealing chart 3. Customer service **What do you dislike about Brandwatch Consumer Intelligence?** Several features that I think need to be improved are: 1. Ability to gain likes on Twitter 2. Improve rules to add tags or category 3. Add more features to recognize the Indonesian language **Recommendations to others considering Brandwatch Consumer Intelligence:** I would recommend others to use Brandwatch for social media analysis, especially for any consultancy that requires monitoring and analyzing issues on social media. Brandwatch is a great platform that is easy to use and relevant to my needs as a person who work in communication consultancy. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Several problems that I solve with Brandwatch are: 1. Finding Share of Voice (SoV) on each brand in the industry that our clients focus on 2. Sentiment analysis to understand the contextual impression of our client's brand ### 16. Unfortunately, we can't see coments in a ads posts, inbox or answer the comments by the tool. **Rating:** 3.5/5.0 stars **Reviewed by:** Juliana S. | Community Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 22, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Is easy to assign sentiment and tags. Rules is a very good point. The possibility to have a good social listening at websites is very good. I realy love the possibility to add infos that I need. **What do you dislike about Brandwatch Consumer Intelligence?** We can't see the coments in the direct mail and inbox or answer the questions of audience by the tool. So, beacuse this, Brandwacth is not a complet tool for de Social Listening **Recommendations to others considering Brandwatch Consumer Intelligence:** Guys, you really nedd add other functionalities to the tool. Because, today I need use other tools to do everything I need for my joj. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The tool helps a lot in my reports to clients. Campains or the AON material. I can compare whit the competitors e how their actions can impact our business directly in the tool. ### 17. Social Listening Tool for Professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Soumik P. | Senior Social Media Analyst, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 07, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch comes with various subscription packages. However, in all these packages one thing remained constant i.e. unlimited Categories, Rules. It's very uncommon if you check all the big tool providers in the market and the feature is really helpful **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes when you are writing a Boolean query, you will do some mistakes. Brandwatch gave a notification and the preview result will not be available to you. But, it's very difficult to find where in a long query, you did write wrong. Maybe Brandwatch should focus to highlight the mistakes more prominently. **Recommendations to others considering Brandwatch Consumer Intelligence:** Brandwatch is a pioneer in providing Social Media Intelligence. The platform is very good. Queries, Categories, Tags, and Rules can easily be set up to track your desired brand. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are working with Brandwatch for one of our clients. We track various conversations related to the Brand to check Brand Health and how it is moving YoY. Also, sometimes we track Campaigns launched by the client to track how it helps to lift conversations on Social Media. We find Brandwatch helpful when we are providing the client reports with actionable insights. ### 18. Great tool enabling us to understand what consumers from an overarching level to micro level. **Rating:** 4.0/5.0 stars **Reviewed by:** Pat Y. | Client Partner, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 05, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The client needs SOV data, and BrandWatch can help build that; The auto one-click button helps you identify what are the topics trending during a certain period. **What do you dislike about Brandwatch Consumer Intelligence?** Data cannot be extracted for over 3 years and be put on a dashboard in order to get a longer-term view; Language barrier: for a global monitoring dashboard, there can only be a person who knows more than 10 languages to be the master of the social listening result; otherwise, mostly you look at the English content but have no idea what the tweets are written in local languages are talking about. Wish there would be some AI analysis step in and help facilitate that. **Recommendations to others considering Brandwatch Consumer Intelligence:** As a business owner, you should use Brandwatch to get on the early days of user trends in order to find unspotted opportunities. As an agency planner, you can use Brandwatch to help the client identify their own brands' social sentiments as well as competitors. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** As clients use SVO as an indicator for their social volume on social media, BrandWatch enables us to demonstrate how the client is doing compared to competitors. Once they realize the SVO is way too low, they need to think of ways to improve the situation and therefore more conversations around paid/ organic will take place. ### 19. Great Platform for Social Listening **Rating:** 5.0/5.0 stars **Reviewed by:** Alex I. | Director Of Strategic Communications, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 10, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is easy to use and extremely valuable in terms of exploring and uncovering social insights. The platform crosses a wide range of social channels, and the different visualizations make it really easy to unpack and share findings, especially over long periods of time. The new Iris feature is awesome to easily pinpoint inflection points of conversation and the key voices driving it. **What do you dislike about Brandwatch Consumer Intelligence?** The lack of Facebook and Instagram access for public conversation can limit findings at times, but that is more so a product of data privacy and API regulations, and out of Brandwatch's control. **Recommendations to others considering Brandwatch Consumer Intelligence:** Brandwatch is the best social listening platform that I have used (of several) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Problems and projects I use Brandwatch to uncover include; conversation insights, conversation sentiment, key and impactful voices, inflection points of conversation, crisis monitoring, real-time alerts, themes of discussion, relevant accounts and media outlets, source of discussion, and more! ### 20. Brandwatch is the best and fastest tool to get relevant social media insights around your brand **Rating:** 5.0/5.0 stars **Reviewed by:** Stefanie N. | Account Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 09, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I love to use brand watch for a quick search to get an overview of my brand. It's also great for a Share of Voice Analysis or to get specific information for campaigns. It's super easy to use, find things and edit your reports. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch is missing a more in-depth analysis of audiences. It would be beneficial to include features like SEO. Sometimes the sentiment analysis is not so precise if you use other languages besides English. Previously the lookback window was only 30 days, but I think it recently changed to 12 months - overall it's still a great tool. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I use it for social listening and to get a quick overview of information and conversations around my brand. It summarizes in a fast way the amount of info that is on social media. The dashboards are clean and structured. ### 21. Brandwatch review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 06, 2016 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** It's fast and powerful. The customer service and account manager teams are good. The online training and in person events are good. **What do you dislike about Brandwatch Consumer Intelligence?** Some colleagues can find it difficult to navigate. **Recommendations to others considering Brandwatch Consumer Intelligence:** NA **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Customer listening Reputation tracking Issues monitoring ### 22. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nick S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Great insights and overview of social conversations and helpful in uncovering real conversations and topics. **What do you dislike about Brandwatch Consumer Intelligence?** The sentiment feature is usually a little inaccurate. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding user conversations and diving deep into segments and topics. ### 23. I'ts the best social media monitoring tool I have ever use. **Rating:** 5.0/5.0 stars **Reviewed by:** Jose D. | Digital Marketing Leader, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 04, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Many things, the level of detail of the information that provides, and recently that they are adding more data from Facebook coments, which was something that we all have been asked for a very long time. **What do you dislike about Brandwatch Consumer Intelligence?** I'ts not something I dislike, but it has to be said that it is a complex tool, it requires a long learning curve, so if you are not passionate by the data is hard to really learn how to use it. **Recommendations to others considering Brandwatch Consumer Intelligence:** I'ts the best tool to monitoring social media mentions about your brand, industry, competitors, etc. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Many other social media monitor tools dont even have the total unique users, or some of them multiply the amount of twitter followers by every impresion, wich is a non right number and can get you to make wrong understanding of whats really happening online. ### 24. Complete searches and analysis with a focus on social listening **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana T. | Community Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 20, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is a tool that allows for very complete searches and analysis with a focus on social listening, bringing very valuable information and insights to brands. The creation of free-form dashboards allows us to create what best suits us and show the information that we consider relevant for analysis and understanding. Information can be extracted easily, helping to embed complete and informative reports. **What do you dislike about Brandwatch Consumer Intelligence?** Needs a update in Instagram's insights, with more informations like stories analysis and darkposts numbers. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Taking care of many brands at the same time, it is often not possible to respond to information needs promptly. Brandwatch helped us make general information about brands' social listening easy to access and understand. ### 25. Easy to use, a lot of data available and functionality is super useful for creating new projects **Rating:** 4.5/5.0 stars **Reviewed by:** Amy B. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 15, 2023 **What do you like best about Brandwatch Consumer Intelligence?** User experience, functionality, a lot of data available, helpful account team **What do you dislike about Brandwatch Consumer Intelligence?** nothing to add re; disliking Brandwatch Consumer Intelligence **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social listening for our brand in the global markets and news platforms/online chatter ### 26. Brandwatch is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 16, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** I really love all the options that Consumer Research makes available to analyze data and find valuable insights and the flexibility it gives us as data specialists. **What do you dislike about Brandwatch Consumer Intelligence?** I think that Consumer Research is still missing some customization options. They might be minor, but things like the ability to choose your own chart colors would make the whole experience even better. **Recommendations to others considering Brandwatch Consumer Intelligence:** Help Center is your best friend when using Brandwatch. Support and the 'Ask the Community' sections are fantastic when you find yourself with some issues. Support is excellent, the response time is optimal, and they've always come with a solution to my issues. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use CR daily to find valuable and exploitable insights, like potential influencers, or measure all of the red flags that appear daily to our customers. The most significant benefit is that we can explore the data as it happens; even though we have some alerts prepared, we still can send updates instantly, so our teams and customers can remain calm in any contingency. ### 27. Experience the Brandwatch **Rating:** 5.0/5.0 stars **Reviewed by:** Renan F. | Consumer Care Analyst | Social Listening | Data Intelligence, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 11, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Image analysis and Social Panels, Query with boolean creation **What do you dislike about Brandwatch Consumer Intelligence?** I consider it a complete platform, so there's nothing I don't like **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use the Platform for the client to understand what they say and how they talk about their brands on the internet, considering all public networks and also the connection of their own channels. ### 28. First 6 months review of Brandwatch **Rating:** 3.5/5.0 stars **Reviewed by:** Juzanvina J. | Senior Social Insights Analyst, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** The ability to be able to listen to social chatter. Ease of setting up alerts and tags and rules. Ease of social listening. **What do you dislike about Brandwatch Consumer Intelligence?** I do wish that there was a more accurate way for the tool to pick out specific query errors. Directly helping with picking query errors - suggest which part of the query needs a bracket or doesn't need a bracket, etc. Social panels do not have enough filters. Would be great if we can look at Instagram followers or even YouTube followers. **Recommendations to others considering Brandwatch Consumer Intelligence:** - **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Being able to pick up news on time, helping with getting real-time threads and chatters. Quick alerts help with giving clients quick crisis updates. ### 29. I enjoy using Brandwatch to gather insights on people's perceptions. **Rating:** 4.0/5.0 stars **Reviewed by:** Rui G. | Insights, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 04, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** We can use both the search feature, and the query feature! It allows for good flexibility, and track important and relevant keywords. Good flexibility with the building of dashboards as well. **What do you dislike about Brandwatch Consumer Intelligence?** I would enjoy a better way to filter for more contextual conversations - often times Brandwatch misses the context and provides wrong results. The sentiment tool is sometimes often wrong, there is improvements to be made. Additionally, the filters around marketing promotions, and other irrelevant topics need improvement as well. **Recommendations to others considering Brandwatch Consumer Intelligence:** Best when to monitor own social media, best user case is Monzo. Brandwatch did webinar with them. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We can get both a qualitative and quantitative sense of the perceptions around a certain brand or topic/industry - much more efficiently than we would otherwise. ### 30. Handy tool for social media analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Sabahat Z. | Data Analyst, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 20, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The upsides include being able to monitor social media mentions for our clients as well as setting up social panels. **What do you dislike about Brandwatch Consumer Intelligence?** I feel like the interface could be a bit more upbeat **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It has made social listening and monitoring super easy and quick for us. The social panels feature is especially useful when building campaign audiences. ### 31. The Best Tool to analyze Social Mentions **Rating:** 5.0/5.0 stars **Reviewed by:** Yuri R. | Social Intelligence Supervisor, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 25, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I love Brandwatch's customization level, as we can be accurate in our Query building, Dashboard setup and Rules. This allows us to research exactly what we want and view it exactly as we'd like. **What do you dislike about Brandwatch Consumer Intelligence?** I've been feeling for a few years now that Brandwatch's crawling has been gathering fewer and fewer mentions around the internet. I understand that this is related to overall internet privacy changes around every social network, but this bothers me nonetheless. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch is our main tool to understand what the users are talking about our brand or products. Its versatilities and agility are an useful resource as we're trying to create meaningful content almost real time. ### 32. Excellent insights and customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie D. | Web Analyst Manager , Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 26, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The interface is simple, intuitive, and best of all it allows me to access and categorize data with minimum hassle. **What do you dislike about Brandwatch Consumer Intelligence?** Anxiously waiting on TikTok data, and machine learning that can handle multilingual queries without manually segmenting by language. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Market insights and being able to hone in on the heart of user conversations in spite of recent social API limitations (some creative thinking involved). ### 33. Great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 25, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The amount of information is amazing to get as well as the visual way it's displayed to tell the best data story to your team, your stakeholders, or your leadership. **What do you dislike about Brandwatch Consumer Intelligence?** The tool can be unnecessarily complicated for simple tasks if you aren't fluent in the platform, which makes it hard to get folks up to speed quickly without their patience. Brandwatch also has specific jargon such as "instance" or "queries" that works once you know the platform but can be confusing when you're learning about the tool. **Recommendations to others considering Brandwatch Consumer Intelligence:** Take the time to learn the platform—even if it's intimidating at first. Once you know this, you'll become an asset to your team and really have fun with the tool in all it's capabilities. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brand reputation, online chatter (mention volume), sentiment, conversation locations (is it social? websites? blogs? forums?) as well as ad hoc historical reporting or outage monitoring. ### 34. Competent social listening tool **Rating:** 4.5/5.0 stars **Reviewed by:** Saumya S. | Assistant Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 16, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Data from a variety of social media sites Retrospective data availability AI/ML to improve sentiment analysis Insight generation capabilities through topic wheel, word cloud and trending topics **What do you dislike about Brandwatch Consumer Intelligence?** Sentiment analysis is not reliable since tool cannot detect sarcasm Influencer data is available only for Twitter and no other platforms No analytics for TikTok and Instagram **Recommendations to others considering Brandwatch Consumer Intelligence:** Good product but additional features are required **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch helps us spot patient and HCP concerns and unmet needs that can be communicated to clients to identify potential marketing opportunities Brand and corporate reputation can be gauged and marketing activities can be planned to improve the same Campaigns can be monitored to understand their impact and potential improvements ### 35. Great tool for social intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Yoojung B. | Social Media Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 22, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I use it for brand conversation monitoring purposes as well as risk monitoring, which Brandwatch does a fabulous job. I also love the alert settings, so I can have myself and the team stay on top of anything that could be alarming or trending about our brand. **What do you dislike about Brandwatch Consumer Intelligence?** The fact that it does not yet include any Instagram Story or Reels data to analyze. Understand that this is the network's API issue, but would be great to have Brandwatch step up and have something available for us to get the data for them. **Recommendations to others considering Brandwatch Consumer Intelligence:** There are a lot more than you think in Brandwatch, so keep playing around with it even though you are not entirely familiar with it. Brandwatch also has an image analytics tool which could be helpful to look for UGCs or what products from our brand people are talking about online. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch lets me get notified of trending topics and reputational risks about the brand, which then I can internally escalate and prepare for any potential external messaging in a timely fashion. ### 36. Amazing tool to check all channels at the same time **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne P. | Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 22, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The ease of use of BrandWatch is amazing, you can share easily with coworkers, and reports are generated automatically. This way you can have a quick overview of what is happening on the web! **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes data is duplicated because several sources are sharing the exact same information, and it takes time to filter what is relevant or not. But at least there is all the information available from the different sources! **Recommendations to others considering Brandwatch Consumer Intelligence:** If you ever need to monitor what is happening on the net, consider using BrandWatch! It's easy to use, and the support is always here to help! Give it a try, and you will never go back! **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We still struggle a little bit with the data coming from LinkedIn, because for now, there is no way to drag data from public pages, so we have to monitor this channel manually. But for every other social media, it's a fantastic tool; we can find everything we are looking for in just a second! It saved us a lot of time! ### 37. One of the best Social Listening platforms on the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Martin M. | Vice President of Social Intelligence, Publicis Groupe (Bulgaria), Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 06, 2022 **What do you like best about Brandwatch Consumer Intelligence?** One of the best Social Listening platforms on the market. The UX, the source coverage, as well as the AI and boolean search capabilities are outstanding.Ease of use, number of social media platforms covered, machine learning module, image analytics and logo recognition also up to par. Strong set of boolean operators **What do you dislike about Brandwatch Consumer Intelligence?** The dashboard set up is a bit of a drag. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Real time monitoring of news and social media. Consumer intelligence. Campaign and crisis monitoring. ### 38. I love BrandWatch. **Rating:** 4.5/5.0 stars **Reviewed by:** Emanuel G. | Data, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 06, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I have loved my experience using BrandWatch. Although not frequently, I used it on a couple of occasions, and it allowed me to gain insights into the industry I was working on, but also the Brand and respective competitions. The UX is really easy and user friendly, and BrandWatch constantly updates its platform, making it better every time. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch still needs to improve on context around the data gathered, as sometimes it lacks the necessary context to make correct assumptions about sentiment, emotions, and tonality of the text - although I understand that's a huge challenge. I would also like to see the ability to colour pick on the different visualizations on the dashboard. The world cloud and topics also needs some improvement. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch helps process and gather data at scale, making it much more efficient than the traditional manual gathering of data on the different social platforms. It saves huge amounts of time, and the search engine is much more complex than a traditional search. It also offers other tools like image interpretation and helps with volume data which tend to be super useful. ### 39. Onboarding team is extremely thorough. Even the tech support is absolute with you query. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 06, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The Consumer Research platform is the one I would recommend on this platform. Apart from this Vizia is also another great tool offered by Brandwatch to showcase the data. **What do you dislike about Brandwatch Consumer Intelligence?** Location moderation can be fixed here. Such as for specific region the global sites such as facebook and Instagram have to be added manually under each query built. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Identifying what consumers are saying in a particular category and understanding their sentiments and taking decisions according to them. As we all know people are quite expressive about everything on social media. ### 40. Brandwatch helps me throughout the entire social listening process. **Rating:** 4.0/5.0 stars **Reviewed by:** Bárbara C. | Analyst, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** May 26, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Data crossings and graphics, and alert for crisis monitoring as well. I believe in the alerts and monitoring part. All of them. No tools. I don't know what else to write, I'm sorry. **What do you dislike about Brandwatch Consumer Intelligence?** The lack of intuitiveness of the platform. Data export does not work properly. I don't know what else to write, I really like the tool, but I have some difficulties when using it, I find it not very intuitive. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brand crisis. Analysis of the brand's health. Popularization of a term, etc. I don't know what else to write, I apologize for being very objective and the responses not being complete. ### 41. This is extremely helpful get audience insights on the internet **Rating:** 5.0/5.0 stars **Reviewed by:** Teppei I. | Senior social listening analyst, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 24, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** most commonly used keyword. clients often want topics among mentions. to get that information, Brandwatch is the best to do so. **What do you dislike about Brandwatch Consumer Intelligence?** keyword feature on themes. for Japan and Japanese, there are so many noise and that makes difficult for me to analyze japanese. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** enabling to get a bunch of data is the best thing on Brand Watch. when we want to collect data of events we need to track, this platform is the easiest and most beneficial. ### 42. Go to tool for conversation analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch provides reliable reporting & great visualization (plus raw exports for other data visualization needs). Their templated reports + flexibility in customization are very useful when used together **What do you dislike about Brandwatch Consumer Intelligence?** When reviewing conversation for small scale queries (one or two tweets vs a broader campaign), I notice there are missing replies from the analysis. For larger queries, the sample sizes make minor omissions no big deal. But when a brand is focusing on a small number, the gaps in missing some replies are noticeable. Also the sentiment analysis tool is hard to rely on its accuracy due to NLP limitations **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Conversation analysis, including overall volume, volume over time/volume trends, sentiment, who is participating in the conversation, SOV among a competitor set. Many ways for brandwatch to provide value ### 43. Best in class social intelligence tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 21, 2018 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** Comprehensive data and exports and fully customisable charts. **What do you dislike about Brandwatch Consumer Intelligence?** Could increase the development of their soical listening tool. Relatively few new features are added compared to competitors. However, they have made big improvements in data availability, BW Vizia, BW Audiences and image insights. **Recommendations to others considering Brandwatch Consumer Intelligence:** Trial a range of platforms to see which is right for you. I think Brandwatch is the best social intelligence tool in the market.However, other tools might be a better fit for you depending on: which markets you're interested in, budget, if you need 100% of the data, if you also want to be able to post from the platform, if you have a social analyst, how much data you need etc. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Insights to help improve a business. Often through understanding brand perception, trends in an industry, gaps in the markets or finding out who is influential. ### 44. Multipurpose and powerful social listening platform but not casual-friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 03, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch's data availability and query writing ease are unmatched by most social listening platforms out there. Coupled with the flexibility of their dashboarding, Brandwatch is a powerful tool for those willing to become power users of the platform. **What do you dislike about Brandwatch Consumer Intelligence?** For casual users, navigating between queries to dashboards can be confusing and painstakingly take too many steps. Creating filters via tags and categories also feels unnecessarily long. For the average user (i.e. those that don't use the platform on at least a weekly basis), it might be too many steps to get from point A to point B if you're looking for deep insights. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I'm most familiar with the Brandwatch Consumer Research product (BCR for short) and it's a great platform to analyze the conversations happening online around my company's product, competitors, crisis monitoring, and identifying themes in culture more broadly. ### 45. Fast and functional! **Rating:** 4.5/5.0 stars **Reviewed by:** David C. | Social Intelligence Assistant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** May 25, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I love the ready-made dashboards, the speed in Twitter collection, the quick search, the graphs are great. **What do you dislike about Brandwatch Consumer Intelligence?** The delay in collection, however, this is from the Facebook/Instagram API. **Recommendations to others considering Brandwatch Consumer Intelligence:** It would be really nice to create a way to search for tags among the categories. For example: I make a classification, and I have to scroll through a long list of tags. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I am doing social listening in a more agile, fast, and functional way than ever. I work with multiple owned and earned classifications, and the rules help a lot. ### 46. Ideal tool for aggregating everything you need in a campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica S. | Marketing assistant, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I like that you can customize your dashboards in whatever way you want. Sometimes you need specific information for campaigns, and it's easy to find and add. You can also edit at any time if you change your mind or need different information mid-way through a campaign. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch can be a little difficult to learn in the beginning. It's kind of an exponential growth that happens because queries are hard to write. I wish there were more examples of how to write queries and how changing one part influences the whole campaign. **Recommendations to others considering Brandwatch Consumer Intelligence:** It's a great tool to use for social listening! **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I'm not solving any problems with Brandwatch necessarily, more like monitoring conversations happening around upcoming events or authors in my industry. It's a great way to tell how people are feeling about it. ### 47. Great for consumer insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 28, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** Honestly great fun for just random browsing, but also really useful for understanding how consumers react. Cant really beat what you get out of here. Great for data. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing realistically I can see, other than emotions not being 100% accurate. But that is expected as some words get used in opposite meanings, which can end up in it being registered as a different emotion. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Helping scan the internet for certain things from a consumer data point of view. Amazing for reporting and amazing to get a good idea about how the public is reacting. ### 48. Amazing insights tool for getting digital reads ! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 05, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I love the ability to be able to filter different sources and track not just solid metrics (volume/authors) but also get sentiment pulled (with examples) to show the full scope of the conversation. **What do you dislike about Brandwatch Consumer Intelligence?** Loading times for queries can sometimes take a while to backfill causing longer turnaround times, not always the fastest. Additionally, sentiment is very blurry since some "negative" may actually be positive messages. **Recommendations to others considering Brandwatch Consumer Intelligence:** Great to pull insights, be prepared to look through the data though to have a full understanding of metrics you are reporting on. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I look to Brandwatch to provide insights on conversation volume, sentiment, and trending topics for a variety of CPG clients who are looking to increase brand awareness in the market. We use as additional 3P data points to help validate performance. ### 49. Strong overall package with ongoing development **Rating:** 4.5/5.0 stars **Reviewed by:** Sam C. | Head of Data & Analytics / Social Intelligence, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 05, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch has a highly intuitive and efficient interface. The data coverage is strong, and the platform tools and capabilities are generally very good. User and data management is quick and easy. **What do you dislike about Brandwatch Consumer Intelligence?** Some tool components are somewhat simplistic, and some user journeys feel like they could be more efficient (e.g. categorisation). While Brandwatch has seen a lot of very positive development over the last few years (particularly with the Crimson merger), it feels like this has slowed recently, and efforts may be more focused on other integrations (e.g. with Cision) rather than in-platform development. The platform is now starting to fall a little behind competitors in some areas, e.g. graph network analysis. I do have concerns in the long term that new developments and capabilities will be leveraged for incremental revenue (e.g. requiring an additional licence to use), rather than to improve the core product, which again feels somewhat out of sync with competitors. The 'channel' monitors feel a little outdated now, and are not quite sufficient for some needs, e.g. community management. **Recommendations to others considering Brandwatch Consumer Intelligence:** Brandwatch does a lot of things very well, and should be considered a leader in the social intelligence space. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** A range of applications including trend analysis, brand monitoring, crisis management, consumer insights, competitor auditing, community management and beyond. Brandwatch helps us to rapidly get to insights that would be otherwise difficult and time consuming. ### 50. Amazing Tool which will boosts the Social Listening at Peaks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 05, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Consumer Intelligence?** The best thing about the Brandwatch is that the user experience is very simple and easy to understand for anyone who is new. Also, the query running time and some of the inclusions/exclusion options are really great to have in place. Moreover, their customer support is good and in my experience, they have been very quick in resolutions. **What do you dislike about Brandwatch Consumer Intelligence?** There are a few limitations as well. Especially when it comes to social panel edits or the user interface. I think that can be improved by the tool. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are solving many things for our client reports and the crisis escalations. The tool is really good in managing crisis and there have been no hassles or huddles yet in terms of managing crisis. ## Brandwatch Consumer Intelligence Discussions - [Can I use BrandWatch to analyse 1 single tweet?](https://www.g2.com/discussions/can-i-use-brandwatch-to-analyse-1-single-tweet) - 1 comment, 2 upvotes - [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) - 3 comments, 1 upvote - [When will we have the option to change the color of the graphs?](https://www.g2.com/discussions/when-will-we-have-the-option-to-change-the-color-of-the-graphs) - 1 comment, 1 upvote - [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) - 4 comments, 1 upvote - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [View Brandwatch Consumer Intelligence pricing details and edition comparison](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-30+14%3A01%3A33+-0500&secure%5Bsession_id%5D=b92b28f3-e5d6-429f-9e3c-b4d8e36a6207&secure%5Btoken%5D=b8f114853d0c5b7e94eaf2ad1f473a0d031790b6945810c9d7daa9a197ca1556&format=llm_user) ## Brandwatch Consumer Intelligence Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Brandwatch Consumer Intelligence Alternatives - [YouScan](https://www.g2.com/products/youscan/reviews) - 4.7/5.0 (305 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,645 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) - 4.3/5.0 (103 reviews)