G2

Bhanu S.

Manager - Analytics & Growth

Mid-Market (51-1000 emp.)

8/20/2026

"Semrush AI Insights and SEO Tools That Make Research, Tracking, and Reporting Effortless"

5/5

What do you like best about Semrush?

Its AI features help me get detailed, actionable insights without having to dig through raw data manually. The AI-powered content and keyword suggestions save a lot of time during research and strategy planning, and tools like Position Tracking, Site Audit, and the AI Overview/AI visibility features have become essential for keeping up with how search is evolving. Semrush also does a great job of bringing competitor data, backlink insights, and SERP feature tracking into one place, which makes reporting and client presentations much faster and easier to put together. Semrush fits well alongside the other tools we use daily, like Google Search Console and GA4, since we can cross-check search performance and traffic data to validate what Semrush is showing. We also use it alongside Looker Studio, where we pull Semrush data into custom dashboards for client reporting, and it complements BrightEdge for keyword tracking across multiple markets. The ability to export data cleanly (CSV/Excel) makes it easy to integrate into our own reporting workflows and combine with other platforms without much manual cleanup. Overall, it acts as a strong central hub for SEO and AI-visibility data that connects smoothly with the rest of our marketing and analytics stack. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The invoicing works in a way I’ve experienced recently that’s been frustrating. I have two users under my main ID, and I’m on the Pro package. If we try to access something outside our package, it prompts us to purchase, which is obvious. However, one of my users can click “purchase” on their own, and it gets added to the next month’s invoice without asking for any card details or anything else. That’s quite disappointing. It should ask for confirmation first, or at least not be added directly to the invoice. We also couldn’t even identify who made that purchase. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps us tackle many real challenges in our day-to-day SEO and digital marketing work. It gives us clear visibility into AI performance and AI search visibility for websites, which is becoming increasingly important as search shifts toward AI Overviews and LLM-driven results. On top of that, it lets us track rankings, audit technical SEO issues, analyze competitors, and monitor backlinks—all from one platform. That saves a lot of time compared with switching between multiple tools. As a result, our reporting is more accurate and our strategy recommendations are more data-backed, which ultimately benefits both our internal team and our clients by helping us make faster, more informed decisions. Review collected by and hosted on G2.com.