Best Sales Engagement Software

How Many Sales Engagement Software Products Does G2 Track?

Total Products under this Category: 709

Category Stats (Nov 2026)

  • Average Rating: 4.61/5 (↑0.04 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Victoria AI (+33.32%) - Among all products in this category, Victoria AI recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Sales Engagement Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 152,000+ Authentic Reviews
  • 709+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Sales Engagement Software

G2 Grid® for Sales Engagement Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, HubSpot Sales Hub, lemlist, Apollo.io, GTM Workspace - Powered by ZoomInfo, Gong, Salesloft, and Nooks.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-engagement/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=lemlist&focus%5B%5D=apollo-io&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=gong&focus%5B%5D=salesloft&focus%5B%5D=nooks&segment=all)

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,313

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How Do G2 Users Rate Salesforce Sales Cloud?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.7/10 (Category avg: 8.7/10)
  • Workflow Management: 8.7/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Salesforce Sales Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Salesforce Sales Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find it intuitive and easy to navigate, helping sales teams handle daily tasks with less effort.
  • Users value time savings and efficiency, reducing repetitive work and freeing sales teams to focus on selling and customers.
  • Users value the flexible customization that lets them tailor workflows, fields, and sales processes to fit their business needs.
  • Users value the smooth integrations with Salesforce products, third-party apps, and business systems, connecting tools and data across platforms.
  • Users value its broad, ready-to-use CRM features, which cover essential sales needs and support business operations.
Cons
  • Users find the pricing high, with licensing, add-ons, and scaling increasing costs, especially for smaller teams.
  • Users find the learning curve steep, especially for new and less-technical users.
  • Users say initial setup and implementation can be complex and time-consuming, sometimes requiring outside help.
  • Users find the interface cluttered, clunky, and often unintuitive to navigate.
  • Users find the platform complex and overwhelming, especially when learning or configuring workflows.

What Are Recent G2 Reviews of Salesforce Sales Cloud?

What Are G2 Users Discussing About Salesforce Sales Cloud?

HubSpot Sales Hub

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system. Key Capabilities Sales Engagement Tools: Sales Hub provides email tracking, meeting scheduling, document sharing, and communication templates that streamline prospect interactions and eliminate administrative friction in the sales process. AI-Powered Productivity: The platform includes AI features that automate repetitive tasks, suggest next actions based on deal context, and surface relevant customer insights, helping representatives focus on selling rather than administrative work. Unified Customer View: Because all customer data, communication history, and deal information exists within the Smart CRM, sales representatives see complete context without toggling between systems. This includes visibility into marketing interactions, service tickets, and prior sales conversations. Workflow Automation: Sales Hub automates routine sales processes, ensuring consistent execution without manual coordination. Sales Hub vs. Alternatives: Unlike legacy CRM systems functioning primarily as databases requiring extensive customization, Sales Hub includes engagement tools, automation, and AI capabilities as native features rather than add-ons requiring integration. This eliminates the complexity of purchasing separate tools for email tracking, meeting scheduling, document management, and sales analytics. Sales Hub's intuitive interface reduces training time for new team members compared to traditional sales platforms requiring extensive technical knowledge. Teams benefit from fast onboarding, seamless alignment through shared data visibility, and flexible scaling. Who Should Use Sales Hub Sales Hub serves growing sales teams needing to increase productivity without adding headcount, sales representatives requiring complete customer context during buyer conversations, and sales leaders seeking pipeline visibility through unified reporting. The platform scales from small sales teams to enterprise organizations. Outcome Sales Hub helps teams sell smarter, not harder, enabling reps to get richer context and better insights at every step of the buyer journey.

Average Rating: 4.4/5.0

Total Reviews: 13,766

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How Do G2 Users Rate HubSpot Sales Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.6/10 (Category avg: 8.7/10)
  • Workflow Management: 8.7/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind HubSpot Sales Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About HubSpot Sales Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and manage daily sales work with ease.
  • Users value the time savings and reduced manual work, freeing them to focus on customer relationships and closing deals.
  • Users value the seamless integrations with HubSpot and other business tools, which help connect their workflows and keep information synchronized.
  • Users find setup straightforward and easy, helping teams get started quickly.
  • Users like the structure and organization that help teams manage sales workflows consistently and keep the process clear and connected.
Cons
  • Users find the pricing high, with costs rising as teams add users or advanced features.
  • Users find advanced features like automation, reporting, and customization restricted to higher-priced plans, with upgrades sometimes feeling costly.
  • Users find reporting limited and rigid, custom reports difficult to build, and some metrics or results inconsistent.
  • Users find the interface cluttered and unintuitive, making features and information difficult to locate and navigation confusing.
  • Users find customization restrictive and often complex, especially when tailoring records, properties, and views to specific business needs.

What Are Recent G2 Reviews of HubSpot Sales Hub?

What Are G2 Users Discussing About HubSpot Sales Hub?

lemlist

lemlist is the only platform you need to make outbound work. Sales teams know who to target and why now, find verified contacts, and engage prospects on email, LinkedIn, calls, WhatsApp, and SMS, from lemlist, their CRM, or their AI assistant. With lemlist, you can: - Find leads that match your ICP in a 650M+ database and enrich them with verified emails and phone numbers from top data providers - Spot when prospects are ready to buy with intent signal agents that track buying signals and suggest the right sequence and message for each trigger - Turn scattered lead data into usable context with data enrichment agents that pull insights from LinkedIn, websites, your CRM, and Claap sales recordings - Build full campaigns by chatting with lemAgent, which finds your leads, builds the sequence, and writes every message, with nothing launching until you approve it - Run automated multichannel sequences and manage every reply from one unified inbox - Keep emails out of spam across all your mailboxes and domains with the Deliverability Hub, including lemwarm - Work from Salesforce, HubSpot, or Attio, run lemlist from your AI assistant via MCP, or plug into 500+ integrations Most tools cover one part of outbound. lemlist covers the whole workflow, from finding a prospect to booking the meeting, and keeps a human in control at every step. Sales reps, sales leaders, RevOps, and founders at 20,000+ teams use lemlist to cut manual work and spend more of their time selling.

Average Rating: 4.6/5.0

Total Reviews: 2,584

How Do G2 Users Rate lemlist?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.3/10 (Category avg: 8.7/10)
  • Workflow Management: 8.8/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind lemlist?

  • Seller: lemlist
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Paris, Île-de-France, France
  • LinkedIn® Page: www.linkedin.com
    273 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Small, 8% Medium

What Do G2 Reviewers Say About lemlist?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of lemlist, appreciating its user-friendly interface and effective automation features.
  • Users value the user-friendly interface and automation features of lemlist, enhancing their marketing efficiency and creativity.
  • Users value the ease of personalized outreach with Lemlist, enabling efficient, human-like engagement at scale.
  • Users appreciate the automation features of lemlist, streamlining their outreach while maintaining a personalized touch.
  • Users appreciate the sophisticated LinkedIn integration of Lemlist, enhancing their outreach with personalization and efficiency.
Cons
  • Users are frustrated by missing features in Lemlist, such as the inability to enrich leads post-launch and usability issues.
  • Users find Lemlist expensive, particularly regarding additional credits and overall costs for high-volume campaigns.
  • Users find the steep learning curve for setup and integrations can hinder initial experience but improve over time.
  • Users find the interface complex for managing multiple campaigns, making scaling and adjustments challenging post-launch.
  • Users find the email management process costly and sometimes cumbersome, especially with credits and setup challenges.

What Are Recent G2 Reviews of lemlist?

What Are G2 Users Discussing About lemlist?

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Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,457

How Do G2 Users Rate Apollo.io?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.7/10 (Category avg: 8.7/10)
  • Workflow Management: 8.7/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users like the intuitive, easy-to-navigate interface because it makes the platform simple to learn and use.
  • Users value the time saved on prospect research, lead sourcing, and outreach, freeing them for customer-focused work.
  • Users value the detailed prospect filters for precisely targeting and segmenting leads by relevant attributes.
  • Users like having prospecting, contact data, and outreach together in one platform without juggling separate tools.
  • Users find setup and onboarding quick and straightforward, helping them get started and begin prospecting with little effort.
Cons
  • Users say contact records can be inaccurate or outdated, including stale job and contact details.
  • Users find the interface cluttered and overwhelming, making it difficult to navigate and locate features.
  • Users find the extensive features and advanced tools overwhelming to learn, with a steep initial learning curve.
  • Users find subscriptions, add-ons, and credits expensive, particularly for individuals and small teams, with costs rising as usage grows.
  • Users report slow loading and lag, especially when working with large lists or datasets.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

Average Rating: 4.5/5.0

Total Reviews: 8,989

How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.3/10 (Category avg: 8.7/10)
  • Workflow Management: 8.3/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 26% Small

What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value accurate business data for finding reliable prospect information.
  • Users find it intuitive and easy to navigate, with accessible tools that are easy to use without specialized expertise.
  • Users save time on prospect research by quickly locating contact information and speeding up prospecting tasks.
  • Users appreciate the easy setup and smooth implementation, which help them get started quickly.
  • Users like how easily they can find relevant decision-makers and contact details, helping them reach the right prospects quickly.
Cons
  • Users find contact and company information outdated, with updates not arriving frequently enough.
  • Users find the pricing high, especially for small teams and businesses, with costs sometimes outweighing the value.
  • Users say contact details are often inaccurate or outdated, especially email addresses and phone numbers.
  • Users find the interface overwhelming and cluttered, with dense features and information making navigation difficult.
  • Users find search filters difficult to use and too limited to reliably narrow results to relevant records.

What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo?

Gong

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000—including LinkedIn, Shopify, Slack, Twilio, Zillow, and Morningstar—companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. Recognized by G2 as the #1 Best Software Product for multiple years, Gong continues to lead in customer satisfaction, innovation, and AI-powered revenue transformation. For more information, visit www.gong.io.

Average Rating: 4.7/5.0

Total Reviews: 6,608

How Do G2 Users Rate Gong?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.0/10 (Category avg: 8.7/10)
  • Workflow Management: 8.1/10 (Category avg: 8.8/10)
  • Other Outreach Options : 7.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Gong?

  • Seller: Gong
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    3,587 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 68% Medium, 18% Large

What Do G2 Reviewers Say About Gong?

AI-generated summary from verified user reviews

Pros
  • Users value AI-powered analysis that quickly turns sales conversations into actionable insights and reveals cross-call trends.
  • Users like the intuitive, easy-to-navigate interface, which helps them find what they need and handle daily tasks with ease.
  • Users value reliable call recording that preserves conversations for later review and reference.
  • Users value the time saved on call reviews, follow-ups, and routine sales work, helping them handle daily tasks more efficiently.
  • Users like concise automatic call summaries that capture key takeaways and help them quickly catch up on meetings.
Cons
  • Users find search and filtering unintuitive and unreliable, making it difficult to locate specific calls, people, and information.
  • Users find the interface cluttered and unintuitive, making navigation and locating features difficult, especially for new users.
  • Users find the pricing expensive, especially for smaller teams and when adding seats or paying for separate features.
  • Users say transcripts can be inaccurate, especially with names, technical terms, fast speech, and noisy audio.
  • Users find AI insights inaccurate and inconsistent, often misreading conversation context and requiring manual review.

What Are Recent G2 Reviews of Gong?

What Are G2 Users Discussing About Gong?

Salesloft

Salesloft is the revenue orchestration platform that closes the gap between what revenue teams know and what they do next. Powered by agentic AI, Salesloft's Predictive Revenue System connects live signals from buyer engagement, conversations, deals, and forecast data, turning intelligence into clear, prioritized action. Trusted by more than 4,000 organizations including Adobe, 3M, IBM, and Zoom, Salesloft helps revenue teams move from guesswork to confidence, quarter after quarter.

Average Rating: 4.5/5.0

Total Reviews: 9,675

How Do G2 Users Rate Salesloft?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.9/10 (Category avg: 8.7/10)
  • Workflow Management: 8.9/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Salesloft?

  • Seller: Salesloft
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    1,098 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 32% Large

What Do G2 Reviewers Say About Salesloft?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Salesloft invaluable for efficient contact management and outreach.
  • Users find Salesloft's helpful functionalities in call tracking and customizable cadences instrumental for efficient contact management.
  • Users appreciate the powerful automation features of Salesloft, greatly enhancing their sales engagement and productivity.
  • Users value the seamless automation features in Salesloft, making call tracking and email campaigns effortless.
  • Users value the time-saving features of Salesloft, enhancing efficiency in managing outreach and prospecting activities.
Cons
  • Users find missing features like domain rotation and improved text formatting hinder their email effectiveness in Salesloft.
  • Users face call issues with Salesloft, experiencing difficulties with app alignment and support consistency during usage.
  • Users often face integration issues with Salesloft, particularly with platforms like HubSpot, affecting overall effectiveness.
  • Users face a steep learning curve with Salesloft, making it challenging for newcomers to navigate effectively.
  • Users note the limited features compared to competitors, impacting their overall experience and efficiency with Salesloft.

What Are Recent G2 Reviews of Salesloft?

What Are G2 Users Discussing About Salesloft?

Nooks

Nooks is the Agent Workspace for intelligent outbound. We pair human judgment with AI execution so reps spend less time on busywork and more time building real relationships that turn into pipeline. Nooks brings signals, account history, and next-best actions into one multi-channel system for AI sequencing so outbound stays relevant as you scale. Over 100 teams have switched from legacy sequencing tools to Nooks, more than doubling email-sourced pipeline, cutting research time by 90%, and consolidating multiple vendors into one platform. Over 1200 customers, including sophisticated sales orgs at HubSpot, Deel, ZoomInfo, and Rippling use Nooks to generate more pipeline with less context switching.

Average Rating: 4.8/5.0

Total Reviews: 1,718

How Do G2 Users Rate Nooks?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.2/10)
  • Workflow Performance: 9.9/10 (Category avg: 8.7/10)
  • Workflow Management: 9.6/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Nooks?

  • Seller: Nooks
  • Company Website:
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    425 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: SDR, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 26% Small

What Do G2 Reviewers Say About Nooks?

AI-generated summary from verified user reviews

Pros
  • Users find that Nooks offers a significant time-saving advantage, enhancing efficiency and streamlining workflows.
  • Users highlight the ease of use of Nooks, praising its beginner-friendly interface and effortless navigation.
  • Users value the efficiency of Nooks, enhancing call volume and productivity while fostering teamwork among remote sales teams.
  • Users value the efficient parallel dialing and seamless collaboration features of Nooks, significantly enhancing productivity and communication.
  • Users highlight the efficient lead generation capabilities of Nooks, enabling numerous successful calls in less time.
Cons
  • Users face call issues with Nooks, including glitches and difficulties managing the call preparation process.
  • Users report dialer issues in Nooks, such as incomplete info transfer and call connectivity problems.
  • Users note the missing features in Nooks, such as limited sorting options and inadequate filtering capabilities.
  • Users find the dialer limitations frustrating, as wrong numbers often go undetected, affecting connect rates.
  • Users experience connection issues with Nooks, often resulting in delays when reaching prospects during calls.

What Are Recent G2 Reviews of Nooks?

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Average Rating: 4.8/5.0

Total Reviews: 4,155

How Do G2 Users Rate Instantly?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.3/10 (Category avg: 8.7/10)
  • Workflow Management: 8.3/10 (Category avg: 8.8/10)
  • Other Outreach Options : 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Instantly?

  • Seller: Instantly
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Sheridan, US
  • LinkedIn® Page: www.linkedin.com
    378 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 93% Small, 5% Medium

What Do G2 Reviewers Say About Instantly?

AI-generated summary from verified user reviews

Pros
  • Users find Instantly to be very user-friendly, with responsive support and easy setup thanks to tutorial resources.
  • Users find Instantly incredibly easy to use, appreciating its intuitive setup and efficient campaign management features.
  • Users praise Instantly's incredible customer support, noting their quick and precise responses to any inquiries.
  • Users love the effortless cold emailing with Instantly, benefiting from organized campaigns and clear insights.
  • Users value the time-saving features of Instantly, enjoying efficient campaign management and effortless email outreach.
Cons
  • Users find the pricing structure expensive, with key features locked in higher-tier subscriptions that limit basic plan users.
  • Users find the missing features in the basic plan limiting, such as the low lead cap and lack of reply options.
  • Users face significant email management issues with campaign failures, unupdated analytics, and insufficient attachment support.
  • Users report a challenging learning curve with Instantly, finding setup and navigation frustrating and confusing.
  • Users face email issues like campaign failures, integration challenges, and frustrating management of inbox features in Instantly.

What Are Recent G2 Reviews of Instantly?

What Are G2 Users Discussing About Instantly?

Close

Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform. Close is built for founder-led businesses, startups, small businesses, agencies, recruiting firms, coaching companies, financial services teams, SaaS companies, and inside sales teams. It supports teams ranging from individual founders to sales organizations with more than 100 representatives. Key capabilities include: • CRM and pipeline management for tracking leads, contacts, opportunities, activities, and customer relationships • Built-in calling, SMS, and email, with communication history connected to customer records • Sales automation for workflows, sequences, lead routing, task management, and follow-up • Power Dialer and Predictive Dialer for teams managing high-volume outbound sales or recruiting workflows • Reporting and analytics for pipeline visibility, activity tracking, forecasting, and sales performance • Chloe, the AI agent built directly into Close, which can help qualify leads, book meetings, follow up with prospects, research accounts, enrich records, summarize conversations, and update CRM data Chloe operates inside Close, where customer records, conversations, activities, opportunities, and workflows already live. This allows Chloe to take action using CRM context, rather than working as a standalone AI tool connected through separate integrations. Teams can use Chloe to engage new leads, re-engage dormant opportunities, capture qualification data, schedule meetings, and hand qualified conversations to human sales representatives when appropriate. By combining CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform, Close helps teams reduce manual work, improve speed-to-lead, maintain follow-up consistency, and manage more sales activity without adding unnecessary operational complexity.

Average Rating: 4.7/5.0

Total Reviews: 2,126

G2 Deal: 20% off for new Close customers

Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. G2 users receive a 20%, one-time discount off first billing cycle for new Close customers. Offer expires December 31, 2026.

Offer expires: 31 December 2026

View this exclusive G2 deal

How Do G2 Users Rate Close?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.9/10 (Category avg: 8.7/10)
  • Workflow Management: 8.9/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Close?

  • Seller: Close
  • Company Website:
  • Year Founded: 2013
  • HQ Location: 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
  • LinkedIn® Page: www.linkedin.com
    214 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Close?

AI-generated summary from verified user reviews

Pros
  • Users find Close to be extremely user-friendly, enabling quick access to essential features for efficient business management.
  • Users find Close to be incredibly helpful, especially with its intuitive design and fast customer support.
  • Users love the simplicity and user-friendliness of Close, making customer management and prospect tracking effortless.
  • Users appreciate the enhanced communication management features of Close, streamlining client interactions effectively and efficiently.
  • Users love the intuitive design of Close, finding it user-friendly and efficient for their needs.
Cons
  • Users note the missing features in Close, like mobile app limitations and no WhatsApp integration, affecting usability.
  • Users experience call issues, including unexpected charges and recording failures, which can hinder effective usage.
  • Users find the limited features of Close restrictive, particularly for B2C needs and advanced functionalities.
  • Users find the learning curve steep, with challenges in merging leads and managing custom reports effectively.
  • Users find the limited customization of Close frustrating, particularly for tailored reports and advanced dashboards.

What Are Recent G2 Reviews of Close?

What Are G2 Users Discussing About Close?

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Average Rating: 4.6/5.0

Total Reviews: 874

How Do G2 Users Rate Bigin by Zoho CRM?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.4/10 (Category avg: 8.7/10)
  • Workflow Management: 8.5/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Bigin by Zoho CRM?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About Bigin by Zoho CRM?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Bigin by Zoho CRM, appreciating its simple setup and user-friendly interface.
  • Users value the simplicity and organization of Bigin by Zoho CRM, making it ideal for small businesses.
  • Users praise the intuitive design of Bigin by Zoho CRM, highlighting its simplicity and ease of navigation.
  • Users value the simplicity of Bigin by Zoho CRM, finding it easy to use and set up for small businesses.
  • Users value the ease of use and management of Bigin by Zoho CRM, appreciating its intuitive interface and functionality.
Cons
  • Users note the lack of advanced features in Bigin by Zoho CRM, limiting automation and integrations.
  • Users find Bigin by Zoho CRM has limited features, lacking advanced automations and connectors for expanded integration.
  • Users note the limited customization in Bigin, with restricted fields and basic automation options for advanced needs.
  • Users experience integration issues with Bigin, finding importing complicated and app integration challenging, particularly for beginners.
  • Users find Bigin by Zoho CRM has limited integrations, hindering connection with other essential applications for smoother workflows.

What Are Recent G2 Reviews of Bigin by Zoho CRM?

What Are G2 Users Discussing About Bigin by Zoho CRM?

Amplemarket

By combining premium data, multichannel engagement, and real-time insights in one seamless solution, Duo AI Copilot and AI Agent redefine how modern sales teams operate. Duo uncovers hidden opportunities, detects buyer intent signals, and generates tailored playbooks - empowering your reps to focus on what matters most: building relationships and closing deals. It’s the perfect fusion of AI precision and human intuition. Built on an all-in-one sales platform, Duo AI Agents support your entire outbound workflow - from prospecting and engagement to automation and deliverability. What’s included in the platform: - Global B2B data to help you identify and reach your ideal customers - Multichannel outreach via email, phone, social, voice cloning, and more - Built-in personalization to scale relevant, high-converting messaging - AI superpowers: A suite of personalized AI Agents that handles research, intent signals, and workflows - so you spend less time prepping and more time selling

Average Rating: 4.6/5.0

Total Reviews: 686

How Do G2 Users Rate Amplemarket?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.5/10 (Category avg: 8.7/10)
  • Workflow Management: 8.9/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Amplemarket?

  • Seller: Amplemarket
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: SDR, Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 44% Small

What Do G2 Reviewers Say About Amplemarket?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Amplemarket, appreciating its intuitive platform and efficient automation tools for outreach.
  • Users appreciate the ease of use and tailored messaging of Amplemarket, transforming their sales outreach effectively.
  • Users value the ease of use and seamless integrations in Amplemarket, enhancing their sales outreach experience.
  • Users love the efficient automation tools of Amplemarket, dramatically enhancing outreach speed and effectiveness.
  • Users rave about the effective lead generation capabilities of Amplemarket, simplifying outreach and enhancing relationship-building.
Cons
  • Users note missing features in Amplemarket, expressing a desire for enhancements and better sequence management options.
  • Users face a notable learning curve with Amplemarket, needing more support for a smoother onboarding experience.
  • Users report that improvement is needed in integration with other tech stacks and functionality of automation features.
  • Users experience sequence issues with cloning, automation failures, and inactivity settings that complicate workflow efficiency.
  • Users find integration issues with CRM and customization limitations in Amplemarket affect their reporting and workflow efficiency.

What Are Recent G2 Reviews of Amplemarket?

What Are G2 Users Discussing About Amplemarket?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,323

G2 Deal: G2 buyers save 15%!

Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions!

View this exclusive G2 deal

How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)
  • Workflow Performance: 7.4/10 (Category avg: 8.7/10)
  • Workflow Management: 7.5/10 (Category avg: 8.8/10)
  • Other Outreach Options : 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
  • Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
  • Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
  • Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
  • Users express concerns about the missing features such as easy form building and custom date triggers.
  • Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
  • Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Outreach

Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, and Verizon to name a few. To learn more, please visit www.outreach.io.

Average Rating: 4.3/5.0

Total Reviews: 3,599

How Do G2 Users Rate Outreach?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.5/10 (Category avg: 8.7/10)
  • Workflow Management: 8.6/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Outreach?

  • Seller: Outreach
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Seattle, WA
  • LinkedIn® Page: www.linkedin.com
    5,190 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 22% Large

What Do G2 Reviewers Say About Outreach?

AI-generated summary from verified user reviews

Pros
  • Users find Outreach to be easy to use, simplifying follow-ups and enhancing tracking capabilities for contacts.
  • Users value the automation and sequencing capabilities of Outreach, enhancing efficiency in prospecting and communications.
  • Users appreciate the ease of organization and follow-ups that Outreach provides, streamlining their outreach efforts effectively.
  • Users value the superior user interface of Outreach, enhancing personalized messaging and efficient pipeline management.
  • Users value the seamless integrations of Outreach, enhancing communication management and streamlining workflow significantly.
Cons
  • Users find a lack of in-depth analytics and automation features in Outreach, impacting email performance and functionality.
  • Users find a steep learning curve with Outreach, making it challenging to fully utilize its features effectively.
  • Users find Outreach difficult to navigate due to its numerous options and experience challenges in managing prospects effectively.
  • Users find the limited features of Outreach hinder collaboration and customization, impacting overall usability and experience.
  • Users find the limited customization of Outreach's reporting features to be a significant drawback affecting usability.

What Are Recent G2 Reviews of Outreach?

Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

Average Rating: 4.1/5.0

Total Reviews: 2,852

G2 Deal: Get 50% off and save up to $100

Zoho CRM is a cloud-based, 360° business management platform that streamlines business processes to deliver better customer experiences. Close deals faster with better visibility at every stage of your sales pipeline, omnichannel connectivity and AI-powered tools.

Price: ~~$14/user/month~~ → $7/user/month

View this exclusive G2 deal

How Do G2 Users Rate Zoho CRM?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.2/10)
  • Workflow Performance: 8.6/10 (Category avg: 8.7/10)
  • Workflow Management: 8.6/10 (Category avg: 8.8/10)
  • Other Outreach Options : 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Zoho CRM?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 61% Small, 33% Medium

What Do G2 Reviewers Say About Zoho CRM?

AI-generated summary from verified user reviews

Pros
  • Users like the intuitive, user-friendly interface, which makes everyday navigation and common CRM tasks easy to learn.
  • Users value its broad, seamless integrations with Zoho apps and other business tools, helping connect workflows and save time.
  • Users value the extensive customization of fields, layouts, and workflows, which lets them tailor the CRM to their business needs.
  • Users value the broad, useful feature set, which brings together capabilities for managing CRM and wider business needs.
  • Users value the workflow automation for reducing manual work and handling repetitive tasks like follow-ups and lead assignments.
Cons
  • Users say the platform takes time to learn, especially for beginners and when exploring advanced features.
  • Users report slow loading and occasional lag, especially when working with large datasets or complex workflows.
  • Users report slow, inconsistent support responses and difficulty getting effective help with complex issues.
  • Users find the interface cluttered and overwhelming, with too many options and elements on screen.
  • Users find integrations difficult to configure and need extra setup or manual troubleshooting to get them working reliably.

What Are Recent G2 Reviews of Zoho CRM?

What Are G2 Users Discussing About Zoho CRM?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 16, 2026