# Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,547 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users find the **ease of use** in Agentforce Marketing exceptional, enhancing customer engagement and lead generation. (341 reviews) - Users value the **advanced automation features** of Agentforce Marketing, enabling seamless customer journey mapping and engagement. (197 reviews) - Users appreciate the **seamless integrations** of Agentforce Marketing, enhancing workflows and enabling highly personalized customer experiences. (183 reviews) - Users value the **platform's automation capabilities** and flexibility, enhancing engagement and streamlining email marketing efforts. (177 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, citing effective audience segmentation and seamless campaign execution. (165 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (152 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (137 reviews) - Customer Engagement (128 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** due to complex initial setup, non-intuitive navigation, and challenging scripting requirements. (218 reviews) - Users face a **steep learning curve** with Agentforce Marketing, requiring significant time and effort to master its features. (154 reviews) - Users express concerns about the **complexity** of Engagement, highlighting the need for extensive knowledge and training. (140 reviews) - Users find the product **expensive** , which can be a barrier for some, alongside a steep learning curve. (138 reviews) - Users find the **complex usage** of Salesforce Marketing Cloud challenging, particularly in setup and navigation. (110 reviews) - High Complexity (90 reviews) - Not Intuitive (82 reviews) - Difficulty (75 reviews) - Integration Issues (73 reviews) - Missing Features (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Powerful Email Marketing and Automation with Some Quirks **Rating:** 3.5/5.0 stars **Reviewed by:** Tony M. | CRM Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highly utilize email Journey's to setup campaign's containing multiple emails with business logic for segmentation and personalization. We use this tool often and partner between our Marketing and IT staff to get the most out of it. Customer Support is good with their Enterprise plan. Bulk email is very reliable. We also use a postal mail plug-in from PFL (Printing For Less) enabling email and direct postal mail marketing from a single journey. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web studio, automation studio, etc.) with little commonality in the UI among them. Some functions (like Automation Studio) require some technical expertise (like SQL programming) to get the most out of them. In When adding logic to Journeys (e.g. Decision Splits) you have to be careful to specifically account for blank fields similar to the way you handle null fields in SQL. Sometimes sessions hang and I have to log out and log back in to continue working. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Bulk email marketing with personalization and automation. Direct integration with Agentforce Sales. ### 2. Robust Marketing Automation with Some Setup Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Kelly H. | Senior Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really like the API integration capabilities and customization of the data structures in Agentforce Marketing. The journey builder experience and interface are particularly impressive; it's fast and reliable, and our staff learned it quickly. They can handle complex structures easily through a visual interface, which makes explaining what's happening to non-marketers much easier. The move from Acoustic to Agentforce Marketing was worthwhile because it's more robust and easy to use, with more features and integration options. The SQL query capabilities are cleaner and more advanced, assisting with auditing. Additionally, Marketing Cloud with Shield helps us stay compliant more easily. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Setting up a journey is very disjointed and clunky. It has a lot of points of failure, which means testing is extensive and complex. Streamlining the automations, data creation, content creation, and journey programming into one process in one tab would reduce clicks. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing facilitates our marketing automation and intelligence, offering more robust features and integration options. Its SQL query capabilities aid in auditing and compliance, making processes easier. ### 3. Super Intuitive, Powerful Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Ioannis T. | Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I use Agentforce Marketing on a daily basis to run complex automations and journeys, and segment customers to ensure everyone's getting the right message. The platform provides a seamless experience with great features and is very intuitive, making it easy to create journeys and understand the logic of pulling in from different data extensions. I love the overall great experience and can't wait to explore more with future updates. The Journey Builder stands out for adding different functionality, including Einstein score engagement, and helps in segmenting paths, building in wait times, and specific criteria. It optimizes reaching customers, ensuring we send the right message at the right time, which definitely aids in conversion and overall customer engagement. The setup was very easy, super intuitive, and it wasn't too complex to import and export whatever we needed. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Right now, I don't think there's too much that's hindering. Better ability to pull in from different data extensions and from different sources. Now with just customers coming in from websites, from mobile, from live events, just easier way to pull them all in and find out where they came from. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to manage complex automations and customer journeys, helping ensure everyone gets the right message. It's intuitive, facilitating easy audience segmentation and seamless integration of data extensions, making it a great overall experience. ### 4. Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul H. | Growth Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce marketing brings everything into one place it make it a lot easier to manage campaigns , track customer journeys, and actually understand what's working without jumping between bunch of tools. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Honestly, it can feel pretty overwheliming at times there's a steep learning curve , and some parts of the interfarce aren't very intutive. It can also get expensive, especially if you're not using all the features **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It's maninly solving the problem pf having customer data and amrketing tool scattered everywhere. With everything in onplace, I can build more trargeted campaigns, automate a lot of the repetitive work, and actually see how customer are interacting acress channels which save time and helps me make better decisions ### 5. Rock-Solid Email Marketing - It Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Alex S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce Marketing is one of those tools that just works. I have been using the platform daily for more than 3 years, and it never lets me down. We use it as our main email marketing and transactional communication platform, and with it streamlined with our use of Salesforce CRM - and makes building and executing email campaigns a breeze. Building emails in a straightforward HTML builder, and querying our Salesforce CRM for customer/prospect data is made easier through Email Studio, Journey Builder and Automation Studio. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There are very few things to dislike about Agentforce Marketing. One feature that I would love would be building reports through natural language versus haunting through email studio or journey builder to find specific campaign metrics. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Being able to build and segment campaigns based on natural language is huge - no more deep diving for convoluted data. ### 6. Journey Builder Shines for True Cross-Channel, Real-Time Orchestration **Rating:** 4.5/5.0 stars **Reviewed by:** Corinn B. | Marketing , Architecture & Planning, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Journey Builder remains one of the platform’s biggest strengths: True cross‑channel orchestration (email, SMS, push, ads, web, etc.) Event‑ and behavior‑driven triggers Increasingly real‑time responsiveness It’s especially strong for organizations that need complex logic, not just linear campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Steep complexity and learning curve Even experienced marketers often find: Multiple studios, tools, and configuration layers Heavy reliance on technical knowledge (SQL, data modeling, APIs) A gap between what’s possible and what’s easy New users or small teams can feel overwhelmed before they see value. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Balance of automation and human control Unlike some “black‑box” AI marketing tools, Agentforce allows: Human review and approval Configurable guardrails Clear auditability of decisions That control is critical in regulated industries or brand‑sensitive organizations. ### 7. Centralized, Automated Multi-Channel Marketing with Powerful Salesforce CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Oriana G. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I find most helpful about Agentforce Marketing (formerly Salesforce Marketing Cloud) is how it centralizes and automates multi-channel marketing at scale. Its integration with Salesforce CRM is a major advantage, since it supports stronger segmentation and personalization and helps keep marketing and sales teams aligned. Tools like Journey Builder and Automation Studio also make it easier to build more complex customer journeys and manage campaigns efficiently. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One of the biggest drawbacks of Agentforce Marketing (formerly Salesforce Marketing Cloud) is its steep learning curve. A lot of the functionality demands solid technical know-how, especially when you’re dealing with data extensions, SQL, or more complex automations. On top of that, the interface can feel unintuitive at times, and the different tools like Journey Builder, Automation Studio, and Email Studio, don’t always integrate or work together as smoothly as you’d expect. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps solve challenges around fragmented customer data, lack of personalization, and inefficient campaign execution. By centralizing data and enabling advanced segmentation, it allows us to deliver more targeted and relevant communications across multiple channels. ### 8. Agentforce Transformed Our Customer Journeys Into Natural, Intent-Driven Conversations **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo C. | CRM Solution Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best: "Moving to Agentforce has transformed our customer journeys from rigid flows into more natural, living conversations. I especially like that the system can detect a shift in customer intent—such as when a support ticket is opened—and automatically pause promotional emails or adjust the messaging, without me having to touch a single 'Decision Split' in Journey Builder. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not all features from the legacy platform (such as certain SQL-heavy data extensions) translate cleanly to the newer Agentforce/Data Cloud architecture, which can lead to some migration fatigue. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the frustration of “no-reply” emails. Our campaigns have become true two-way conversations, with AI agents handling customer replies in real time and noticeably improving our engagement rates. ### 9. Powerful Customer Data Centralization and Personalized Multi-Channel Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Diego C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform’s ability to centralize customer data and automate multi-channel campaigns is a major strength. Segmentation tools and journey builder allow for highly personalized communication at scale, which is especially valuable for managing large contact databases across email, SMS, and paid media. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve and the interface can feel outdated compared to more modern tools. Pricing is also a barrier for mid-size businesses, and some integrations require significant technical resources to set up properly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the challenge of managing fragmented customer data across multiple touchpoints. By centralizing contacts and automating campaign workflows, it reduces manual work and improves response time. For LATAM and US markets, the ability to segment audiences and personalize messaging at scale has directly improved engagement rates and campaign ROI. ### 10. Seamless Sales & Service Cloud Integration with Flexible Journey Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Federico B. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The integration with Sales Cloud and Service Cloud makes it easy to run coordinated campaigns without exporting data. Journey Builder is flexible once you learn it, and the native Salesforce data sync saves a lot of manual work. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve and the interface can feel dated in some areas. Pricing is high for mid-market companies, and some advanced features require additional licenses or specialist knowledge to configure properly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It centralizes customer data and automates multi-channel campaign execution — email, SMS, push — from a single platform. For us, the main benefit is having marketing and sales working off the same data, which reduces duplicated efforts and improves lead handoff. Segmentation and journey automation also cut down on manual campaign management time significantly. ### 11. Personal Experience Using Salesforce Marketing Cloud Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Adarsh P. | Business Data Analyst, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce Marketing makes it easier to manage customer journeys in one place and create more personalized and detailed experiences at scale. The integration with data and automation features helps make marketing decisions more efficient and insight driven, which is especially valuable when working with large customer datasets. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One challenge is that the platform can feel complex at times, especially for new users. Some features have a learning curve and navigating different modules is not always very intuitive. It sometimes takes time to fully understand where everything is and how to use it efficiently. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps solve the challenge of bringing customer data, communication, and automation into one place so decisions can be more data driven and timely. In my past work, I often had to work with data from multiple sources, which made it harder to get a clear view of customer behaviour or campaign performance. A platform like this helps streamline segmentation, personalise outreach and track engagement more effectively. This ultimately supports better targeting, improves efficiency, and helps teams make quicker, more informed decisions. ### 12. All-in-One Automation with Powerful Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** STephanie A. | assistant, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's very robust. You can manage emails, customer journeys, automation and date all in one place. The level of personalization is a big plus, you can really tailor messaging based on customer trends. the automation saves alot of time and helps keep communication consistent. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Its not the easiest platform to learn, there is definitely a learning curve and it can feel overwhelming. some parts of the interface aren't very intuitive so you spend time figuring out things or needing to contact support. Pricing is a factor to consider. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We are constantly dealing with new inquiries, quotes, recurring clients and seasonal promos; it is easy to loose track. With Agentforce we managed to fill that gap by automating. It tracks everything, sends follow ups and keeps everything organized in one place instead of juggling between apps, emails, text. ### 13. Client Segmentation, Smooth User Journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Amber L. | Sr. Sales and Marketing Enablement Technologist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the Journeys feature in Agentforce Marketing because it helps me in building segmented journeys for our clients. The SMS feature is great for reaching the right clients and connecting with them in different ways based on their preferences. I'm also happy with the process of the initial setup, even though it took some time. It was worth it as the tool was installed from the beginning, which was easy to manage. I find that it effectively helps in finding the right clients to speak with. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can't think of anything **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to send emails and build segmented journeys, making it easier to find and connect with the right clients based on their preferences. ### 14. Automation and Data Integration That Transformed My Marketing Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Sheik Abdullah J. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** For me, the standout feature is the platform's automation capabilities. Journey Builder, audience segmentation, and trigger-based campaigns are all highly effective when properly configured. While there is an initial learning curve, once you become familiar with the system, it proves to be reliable and requires minimal ongoing maintenance. Another major strength is its ability to consolidate data from various sources. Using Marketing Cloud together with Data Cloud has truly transformed my workflow. This combination allows me to derive valuable insights, create more intelligent segments, activate audiences, and deliver personalized communications that feel genuinely relevant and purposeful. I also value the platform's flexibility in supporting different engagement strategies, whether that's through customized email campaigns, account-based marketing, or orchestrating customer journeys. When everything is set up correctly, campaigns operate seamlessly without the need for constant oversight, providing a sense of confidence and consistency in execution. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud can feel sometimes complex, especially during initial setup and troubleshooting. The navigation between studios isn’t very intuitive, and the UI could be simpler. The dependency on add-on licenses for key features also limits flexibility and slows experimentation. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps me manage lead capture and run multi-channel campaigns using SMS and push notifications. It turns customer data into usable segments, making engagement more targeted and relevant. The biggest benefit for me is automation, campaigns run reliably once configured, saving time and reducing manual effort. ### 15. Streamlined Experience, Enhanced Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that the tool is a lot easier to use. The user experience has been a lot better than what we experienced with the previous account engagement. It's more streamlined, and it's going to help us with deploying agents and speed up some workflows for efficiency. I really like the integration for segmentation with Data Cloud, as I think that really speeds up the functionality. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the CMS could be improved. The fact that every single item has multiple layers of publishing before sending an email adds to the workflows. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing streamlines user experience, speeding up workflows, enhancing efficiency, and making it easier to deploy agents. ### 16. Centralized Marketing Solution with Visual Customer Journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Liana P. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love using Agentforce Marketing because it allows us to run our email campaigns, automate lead nurturing sequences, and build customer journeys from the first touch to conversion. The standout feature for me is the Journey Builder. Being able to map out the full customer journey visually and set up automations around it has saved our team a ton of manual work. I also find it very beneficial that our work is now centralized, which used to be scattered across different tools or done manually. Additionally, the initial setup was very easy. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The pricing is a bit high for us, as a smaller team. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing centralizes our lead, email, and customer journey tasks, previously scattered across tools, into one platform. The Journey Builder feature saves us manual work by visually mapping and automating customer journeys. ### 17. Powerful Automation with Some Room for AI Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like Salesforce Marketing Cloud for its powerful automation and data-driven marketing capabilities. Journey Builder automates customer journeys like welcome emails, reminders, or loyalty updates based on user behavior. SQL audience segmentation allows for precise targeting using customer data. Multi-channel communication ensures consistent messaging across email, SMS, and push notifications, improving engagement and campaign effectiveness. The analytics features help track campaign performance and optimize marketing strategies effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** In Salesforce Marketing Cloud, some areas could be improved. The platform still requires significant manual work for SQL segmentation, campaign setup, and troubleshooting. Implementing stronger AI capabilities for automatic audience segmentation, journey optimization, and error detection would make campaign management faster, smarter, and more efficient. Data integration, SQL-based segmentation, and troubleshooting automations can be challenging and time-consuming. Implementing AI-driven setup guidance and automated segmentation would make the configuration process faster and easier. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud's Journey Builder to automate emails and campaigns based on customer behavior. SQL audience segmentation and multi-channel communication enable precise targeting and consistent messaging across email, SMS, and push notifications, making campaign management efficient and improving engagement. ### 18. Great Salesforce Visibility, but a Disjointed, Hard-to-Organize Email Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** If you’re using Salesforce as your CRM, the integration and visibility into prospect and contact activity is incredibly helpful and actionable for salespeople. Being able to see, directly in Salesforce, which people are unmailable can be a real time-saver. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s not very visual, so it isn’t the best fit for creating powerful, evocative branded communications. It also feels like two systems have been cobbled together—the split between account engagement email and email content is rough and makes the experience feel disjointed. Organization is suboptimal as well: drafts and tests all show up in long lists, and things can get noisy very quickly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automatic, immediate visibility has been a huge time-saver, although I’m still figuring out what the other benefits are. It’s been harder than I expected to break through with emails, and we’ve also had some major bot-driven unsubscribes, which has been really frustrating. ### 19. Powerful Automation and Seamless CRM Integration for Campaign Success **Rating:** 5.0/5.0 stars **Reviewed by:** Tanishka G. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is very powerful tool for creating personalized and end-to-end automated journeys for your email campaigns. We are using its journey builder functionality and advanced segmentation capabilities that let us target campaigns at scale. Most useful thing is its integration with our salesforce CRM which makes it super easy to read the customer data and also makes all stakeholders within the company easily access all reporting. One use case is setting up automated event invites, follow ups, thank you emails etc. Another use case for us is running end to end survey campaigns where we automate sending reminder to non respondents. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Because it is too robust, you will always need experts to manage your Salesforce Marketing Cloud. Secondly, initial implementation can be complex as its not straight forward. Its hard to understand all its capabilities and we need to spend significant time in training. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Due to its end to end integration with our CRM Salesforce, its very easy to now track customer engagement. We have built a risk analysis tool which tells us if a customer is not repeatedly engaging with our email campaigns, might have now become disinterested in our services. So those at-risk clients can be managed specifically to reduce churn. ### 20. Intuitive UI, Yet Setup and Support Need Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the intuitive UI and the ability to directly access the relevant data with Agentforce Marketing. It allows end users to use the platform with limited tech knowledge, which is really helpful. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The support should be more proactive and the Sales process could be more transparent. The first line support isn’t usually very helpful. There should be a separate process for developers in the platform so they can reach the support folks who can answer more complex questions from the beginning. It was difficult to set up. We used a consulting firm to help. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for outbound digital communications at scale. It helps us enable intelligent marketing that drives engagement and revenue. I like its intuitive UI and the ability to directly access relevant data, allowing end users to operate the platform with limited technical skills. ### 21. Powerful Marketing Orchestration with Setup Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel G. | Senior Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I use Agentforce Marketing to orchestrate journeys and send communications at the right time. I find it particularly valuable to orchestrate with flow and use data from the data cloud. This capability is crucial for my need to have decisions and to query data cloud services effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sending to a flow needs improvement because I need to set individual IDs inside other flows. Also, the initial setup was hard because there were a lot of errors. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to orchestrate journeys and send timely messages. It delivers the right communication at the right time. ### 22. Powerful Salesforce Integrations and Reporting, but Setup Has a Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We mostly leaned on it for CRM management and outbound sequencing, and once it was up and running it pulled its weight. The integrations across the Salesforce ecosystem are a real strength, especially being able to tie campaigns directly back to opportunity data without bolting on a third-party tool. Reporting is also genuinely robust, you can slice engagement, deliverability, and pipeline impact in a lot of ways without having to export to a BI tool. Overall it's an expansive platform that covers a lot of ground for marketing ops teams already living in the Salesforce stack. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Setup and implementation are genuinely a pain. The platform has so many configuration knobs that getting your first journey or sequence live takes way longer than it should, and the UI doesn't always make it obvious how the pieces connect. You usually need either an admin who knows it inside out or a paid consultant to get past the initial build phase. Once it's running it works, but the ramp is steep enough that smaller teams without dedicated ops support will feel it for a while. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It serves as the central hub for outbound sequencing, lead nurturing, and lifecycle campaigns. The biggest benefit has been consolidating what used to be three or four point solutions, separate ESP, sequencing tool, and reporting layer, into one platform that ties cleanly back to Sales Cloud. That's cut a lot of the handoff friction between marketing and sales since everyone is looking at the same opportunity and engagement data. It's also let us scale nurture programs and outbound volume without proportionally scaling the ops headcount needed to support it. ### 23. Powerful API Integration, Needs JavaScript Update **Rating:** 4.5/5.0 stars **Reviewed by:** Matheswaran K. | Solutions Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like Agentforce Marketing because of its scripting support, specifically SSJS and AMPscript, along with their APIs. The ability to create custom forms and integrate them is awesome. The initial setup was fairly simple. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SSJS is ECMA3 and doesn’t support the latest scripting codes. If the Salesforce team can upgrade SSJS to support ES6, and work with the latest JavaScript library, it’d be nice. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to stay in touch with customers about orders and interactions. The scripting support like SSJS, AMPscript, and APIs for creating custom forms and integrations is awesome. ### 24. Efficient Email Campaigns, Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Manohar D. | SEO Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I use Agentforce Marketing to create and automate email campaigns and manage contact lists. It helps me track performance and improve engagement. What I like most about it is its easy automation and personalized features. The automation helps me save a lot of time, and the personalization features let me send the right message to the right audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One thing that could be improved is the learning curve, as it can feel complex for beginners. The initial setup was a bit challenging and took some time to understand especially for a beginner. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to create and automate email campaigns, manage large contact lists, and track performance. It solves issues like sending personalized emails at scale and saves time with its automation. ### 25. Facilitate Communication and Streamline Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Luz V. | Coordinadora CRM , Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really like the ease of use of information in Agentforce Marketing (formerly Salesforce Marketing Cloud). This ease helps us become more agile as a team and to be more innovative, especially when business units ask us for solutions. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the entire section on enabling and configuration should be more detailed or with much clearer information. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps me optimize customer communication with journeys and automatic sends. It facilitates the use of information, making our team more agile and allowing us to be more innovative. ### 26. Works well, once backend is updated **Rating:** 3.5/5.0 stars **Reviewed by:** Jason H. | Manager, Customer Service Call Center, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The AI tools in AgentForce work amazingly well to improve marketing campaigns. They allow you to chat without having to click through every step. Once setup, it works well. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It takes time to transition from legacy versions to agent force. There is a gap that has to be filled. While it is getter better, you have to take time to implement it, roll out the background tools, etc. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** With limited marketing staff, we are able to improve speed to market with our campaigns and decrease the time for setup and tracking. ### 27. Powerful Journey Builder for Seamless Multi-Channel Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Kym O. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Journey Builder is especially powerful for orchestrating complex, multi-channel customer journeys across email, SMS, push, and mobile. Its deep integration with the Salesforce ecosystem makes it highly effective for teams that rely on CRM-driven marketing, enabling more relevant, data-informed campaigns and lifecycle communications. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve, particularly for non-technical users or smaller teams. Initial setup and implementation can be time-consuming and often require specialized expertise or external support. Additionally, the interface can feel overwhelming due to the breadth of features, and some reporting workflows are not as intuitive as expected for day-to-day use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It enables me to automate complex journeys, reduce manual campaign execution, and deliver more timely, relevant messaging. As a result, teams can focus more on strategy and optimization rather than repetitive execution, improving both efficiency and customer engagement. ### 28. A Science-Driven Marketing Tool That Boosts Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the concept of a marketing tool to maximize customer engagement. If you save data well, you can verify whether your hypothesis is correct and what is unexpected, so it's good to be able to brush up more and more. Because I believe that marketing can be solved with a system in the field of science. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It may be a little difficult to get to because the UI and orientation are a little different from other products of salesforce. If you start using it without a marketing concept, it tends to become an email sending tool that is too expensive. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I understand that data360 is more high-performance, but it is difficult for a large-scale company to get involved in terms of cost. ### 29. Automation-Driven with Data Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle O. | Senior Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like using Automation Studio to join data across disparate data sources and pull them into segmented data extensions for sends. I also appreciate Ampscript for allowing me to pull in custom details to an email that goes out monthly to our sales reps, detailing all of their open leads. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the analytics and searching for data extensions across folders in Agentforce Marketing to be challenging. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to send the right emails at the right time, educating and onboarding new customers. ### 30. Powerful Email Personalization, But Integration Hurdles **Rating:** 4.5/5.0 stars **Reviewed by:** Melanie K. | Intern, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the power behind Agentforce Marketing. There’s so much that we can do to personalize emails, which I find really valuable. I also like using AMPScript to make dynamic blocks personalized to that specific subscriber. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish there was a direct hookup between Personalization Studio and Journey Builder. We aren’t hooked up to the CRM, so it’s a challenge to send directly to a segment that clicked on a specific webpage, for example. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps us connect with our clients via email. ### 31. Seamless MarketingCloud–SalesCloud Integration, But a Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan H. | Manager, Digital Marketing and Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the seamless integration between MarketingCloud and SalesCloud. The ability to have one source of truth for all data is invaluable. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve and for those that do not fully understand the whole platform as a whole, the ability to get up to speed can be long. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is solving our ability to stay on top of top of funnel leads. This is a benefit as pur sellers may not always be prepared to make an initial touch. ### 32. Clear Vision: AI Agents That Take Action **Rating:** 5.0/5.0 stars **Reviewed by:** Sara A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** A clear vision: The marketing focuses on AI agents that can take actions, not just generate text. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The capabilities can feel abstract. Marketing materials sometimes describe what AI agents can do at a high level without making it obvious how difficult implementation may be in a specific organization. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Customer data fragmentation – Customer information is often spread across multiple systems, making it difficult to understand the full customer journey. Manual campaign management – Marketing teams spend significant time creating, scheduling, and optimizing campaigns. ### 33. Cryptic Errors, No Documentation - Even the Simplest Tasks Become Near Impossible **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The feeling of accomplishment when I've finally figured out one of the cryptic error messages **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can work with clunky, complicated products. I can even tolerate historically grown structures that make no sense. But to try and navigate this with no useful documentation or training resources is next level bad. The Taskforce AI support doesn't make things better, either. Human support is available - bless them - but after a few cases I get the feeling they're just as clueless - to the point where just figuring out what product we're using took a day (It's Marketing Cloud Adcanced, by the way). In short: this product is bad. Your work is going to suffer, your results will get worse. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** In theory, I want to build our digital marketing journey around this solution, integrate the website (socials only to a lesser extent) and be able to create smart, flexible paths to nurture and convert, relying on analytics to evaluate and optimize. I'm not at that point yet. ### 34. Powerful Personalization and Automation, Though a Learning Curve for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Avyay B. | Programmer Analyst Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I appreciate most about Salesforce Marketing Cloud Engagement is its capacity to help businesses craft personalized, data-driven customer journeys. The platform’s integration of various channels—such as email, SMS, and social media—into a single, unified system makes communication both seamless and efficient. I’m also impressed by the way it leverages automation and AI to ensure the right message reaches customers at the optimal moment, ultimately supporting brands in building stronger relationships with their audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Marketing Cloud Engagement offers a robust set of features, it can initially seem overwhelming to newcomers because of its extensive capabilities and tools. Configuring automation and managing integrations often demands a higher level of technical knowledge. Despite these challenges, I view this as a valuable chance to expand my skills, since becoming proficient with such a comprehensive platform is ultimately very rewarding. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the difficulty of managing and personalizing customer interactions across various channels. By integrating data, automation, and analytics, it enables the creation of targeted and impactful campaigns. For me, this means I can gain a deeper understanding of customer behavior, develop more effective communication strategies, and foster lasting customer relationships through insights driven by data. ### 35. Effective for Targeted Campaigns, Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that there are so many templates you can use to accelerate your ability to build and execute specific experiences. The ability to create a campaign from start to finish allows for speed to production and speed to market. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think any Salesforce product requires a more intense level of expertise to fully understand the product and how to use it. Salesforce products can be more complex in usage and require specific knowledge and expertise to really be able to leverage the product to its fullest. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to create personalized customer experiences across channels. It solves communication challenges by allowing me to target unique customer segments with content that resonates and boosts conversion. ### 36. Marketing Cloud Simplifies Daily Campaigns and Client Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Bruno S. | Web Designer, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud makes it really simple to deliver daily campaigns, and it’s the main platform our bank uses to communicate with clients. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The architecture feels a bit outdated, and a few user-experience limitations hold it back. Addressing these issues could easily make this platform a 5-star option compared with some others on the market. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Some parts of the platform, such as Query Studio, Content Builder, and Data Designer, could use an update to feel more current and polished. ### 37. Powerful, Scalable Marketing Automation with Seamless CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ameer A. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps us solve the challenge of managing personalized marketing at scale while keeping customer data consistent across teams. Before using it, coordinating campaigns across channels and aligning marketing activities with CRM data was time-consuming and fragmented. With Marketing Cloud, we can automate customer journeys, segment audiences accurately using real-time data, and deliver targeted communication based on customer behavior. This has improved campaign efficiency, reduced manual effort, and helped the team focus more on strategy rather than execution. The tight integration with Salesforce CRM also ensures better data accuracy and smoother collaboration between marketing and sales teams. ### 38. Seamless Loyalty Integration with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Jemish G. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management helps inify customer data, automate loyalty processes, and deliver personalized experiences. It increases customer retention and revenue through tailored rewards, improves operational efficiency with automation, and provides real-time insights to optimize program performance and scalability. ### 39. Marketing Cloud Supercharged Our Marketing Operations **Rating:** 4.5/5.0 stars **Reviewed by:** John B. | Reporter/Columnist/Online Editor, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud has allowed us to supercharge our marketing operations. In an industry that is woefully behind in digital marketing, it has given us a strategic advantage over others in our space. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes the hard things easy, but makes a lot of the easy things hard. For example, the email interface is much more rigid and user-unfriendly that most other email platforms. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Individualized journeys and personalization for an extremely diverse customer base. ### 40. Senior Manager Digital Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Caryn M. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything lives in one place instead of juggling multiple tools. Journey Builder makes it easy to build out personalized customer journeys, and since it connects natively with Salesforce CRM, sales and marketing data stays in sync. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The learning curve is pretty steep and I didn’t find it super intuitive when starting out. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It centralizes our customer data and marketing tools in one place, which saves a ton of time. ### 41. Cutting-Edge Marketing Personalization at Scale with Agentforce Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Senior Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I have been using Agentforce Marketing for 15 years. It has continued to evolve and always be on the cutting edge of Marketing Capabilities. My favorite feature is the flexibility and ease of building personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Tbh, I don’t have any major complaints about Agentforce Marketing. I wish some of the newer features were more enterprise-ready - but I know that is coming soon. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Orchestrating a deeply-personalized, omnichannel experience. ### 42. Powerful Personalization and Automation at Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh S. | Senior Technical Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels. Journey Builder makes it easy to design complex, behavior-based campaigns. Powerful data handling allows deep segmentation using CRM and external data. Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent. Advanced personalization with dynamic content and AMPscript enables tailored customer experiences. Enterprise-grade scalability supports large databases and high-volume sends reliably. Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the problem of managing large-scale, personalized customer communication across multiple channels while keeping data, automation, and reporting in one place. It eliminates the challenge of working with disconnected tools for email, SMS, push notifications, and advertising by providing a single platform to orchestrate all customer interactions. It benefits me by enabling automated, behavior-driven journeys that respond to customer actions in real time, which improves engagement without requiring constant manual effort. The platform’s strong data integration and segmentation capabilities make it easier to target the right audience with relevant content, rather than sending generic campaigns. Additionally, its scalability and reliability allow campaigns to run smoothly even with large data volumes and high send frequencies, giving confidence that communications are delivered accurately and on time. Overall, Salesforce Marketing Cloud helps turn complex, data-heavy marketing operations into structured, measurable, and personalized customer experiences. ### 43. All-in-One Data Hub, but Journey Builder Feels Clunky and Hard to Edit **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything is in one place, so there’s no need to integrate multiple third-party tools. Agent Force makes it easy to pull data from different SF tools, not only to answer questions but also to build a profile for each user. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the journey builder a bit clunky. You can create very basic campaigns, but integrating different channels isn’t as straightforward as it should be. Also, once a journey is built, you can’t edit it, and the interface is difficult to use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to gather data from every point of view, and to track what the user is doing and why. ### 44. Intuitive Visual Interface and No-Code Campaign Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Borja J. | Head of Digital Marketing / CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the visual interface of Agentforce Marketing. I really value the drag and drop, and that you can communicate with a virtual assistant that generates the entire campaign automatically. Also, I think this new update has really been a good facelift for the tool. The initial setup has also been very good. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At the moment, there is nothing I can highlight that I don't like about the tool. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to generate filters and create segmented campaigns faster and without the need for code. ### 45. Vast features to use **Rating:** 4.0/5.0 stars **Reviewed by:** Darshan M. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Using separate platforms for WhatsApp marketing and SMS marketing used to be challenging. With this solution, we were able to connect to Salesforce, which made it possible for us to carry out extended channel marketing more effectively. ### 46. Effortless Segmentation and Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Leia S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the segmentation feature in Agentforce Marketing really helpful for improving email efficiency, allowing me to send better emails. I also appreciate the two-way email functionality, which enhances my communication strategies. Additionally, the initial setup was easy, making it seamless to integrate into my workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to enhance segmentation and create better emails, improving my communication strategies with two-way email. ### 47. Easy to Use, Powerful Analytics and Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love how easy Agentforce Marketing (formerly Salesforce Marketing Cloud) is to use and how simple it is to share results. It really helps to keep all information in one area and allows for effective ROI tracking. There’s also a lot of opportunity to utilize the tool further, although we haven't had the dedicated resources to dive deep. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Campaigns are great but trying to fine tune some links to website tracking and LinkedIn paid social. Just more education is needed. A little challenging at first. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to centralize information and track ROI. It's easy to use and share results. ### 48. Robust Platform with Advanced Journey Designs **Rating:** 4.5/5.0 stars **Reviewed by:** Manish T. | Director - Salesforce Solutions, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It could be a lot more non-technical friendly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for cross-channel, multi-touch campaigns and analytics in customer journeys, enhancing engagement and marketing automation. ### 49. Easy and intuitive: streamline the work **Rating:** 4.5/5.0 stars **Reviewed by:** Damian A F. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ease of use and the intuitiveness of the environment make everything easier and faster. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The management and monitoring of campaign shipments could be more comprehensive, as I feel that there are still some options or details missing to have a more integral control. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease of integration with Data360 makes setting up campaigns very fast, agile, and timely. ### 50. Solid Campaign Capabilities and Easy KPI Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The campaign capabilities are solid, and common marketing KPIs are easy to track in this cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some advanced features require technical knowledge, which means you may need to ask for support within your company. Of course, you can also learn on your own using the resources available on the Trailblazer platform, but honestly, that can take time and requires the capacity to respond and keep up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us track, reach, and better understand each stage of our marketing campaigns. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+14%3A26%3A17+-0500&secure%5Bsession_id%5D=c354ea08-1ca2-43af-8428-ab2583438f8c&secure%5Btoken%5D=a1dcbcbecc9a14b4b8d3b6e63dd295ea22e842b6c49077d85b787083f54e0e86&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - 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[Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Lead Monitoring** - Features - Performance - Identification **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,175 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (599 reviews)