Simple yet powerful UI. Great job by the Lytics team in making it easy to use and navigate. It also provides the integration capabilities needed with the tools required for a CDP. Overall, it’s a great tool. Review collected by and hosted on G2.com.

Limited unification support. Works only at Account level and not at Contact. Review collected by and hosted on G2.com.

We used Lytics for approx 3 to 4 years due to its excellent capabilities to do retargeting and creating segmentation for better targeting. Review collected by and hosted on G2.com.

The platform is not fully optimized for responsive layouts. Review collected by and hosted on G2.com.

Lytics has significantly improved our marketing effectiveness and customer engagement. Lytics empowers us to thrive and deliver exceptional customer experience through its decision engine and cloud connect features. Highly recommend!! Review collected by and hosted on G2.com.

In a competitive market, Lytics has helped us to stand out and deliver personalized digital experiences. So I have not faced any dislike yet, I am satisfied with the results. Review collected by and hosted on G2.com.

The ability to simply unify data across channels has saved us lots of time during an average business day. The interfaces are easy to understand and there is a good amount of effort to ensure supporting materials are available if any questions or concerns arise. Review collected by and hosted on G2.com.

The dashboards aren't as user friendly as I would hope and the customer service can be difficult to actually reach. Faster response times are greatly desired. Review collected by and hosted on G2.com.

ID graphs can be a challenging topic to tackle. Lytics makes it straightforward to implement and understand. Review collected by and hosted on G2.com.

When you have an implementation issue that results in profiles faling into an unhealthy state it's a big effort to clean it up. It's typically easier to do an entire rebuild of all profiles in your account. Review collected by and hosted on G2.com.

Live Nation benefits from Lytics' exceptional UI, data audits, and overall integration quality/volume. Many architectural and technical challenges are solved between teams. Review collected by and hosted on G2.com.

Staff turnover, real-time data triggers, data egress/ingress monitoring and proprietary query language have been hurdles Live Nation has had to address. Monitoring specifically has required homebrew solutions created by Live Nation in order to address data disparities and issues. Review collected by and hosted on G2.com.

Ease of use, our marketing team have picked up the platform very quickly. Speed of the platform also very good. Modelling tools very marketing friendly Review collected by and hosted on G2.com.

Nothing yet the platform works as expected. Review collected by and hosted on G2.com.

We could kick this off quickly without a ton of overhead and begin collecting data on our customers and their interactions with our web properties. Based on that data, we could make informed marketing decisions and see ROI beginning almost immediately after implementation. Review collected by and hosted on G2.com.

The only downside is that it requires some forethought on how you want to set up your relationships, and it takes a little time to correct if you don't do it right. This scenario is certainly not a showstopper. It is possible to make the needed corrections; however, the Lytics team is engaged and makes sound recommendations upfront to prevent this from occurring, if possible. Review collected by and hosted on G2.com.

Integrations. Ease of use. Good User Interface. Good architecture. Review collected by and hosted on G2.com.

Graph database architecture can be tricky to integrate with your current user management tools. Review collected by and hosted on G2.com.

1. the tool to build and identify an audience is powerful but easy to use

2. we are able to activate to many different connections very efficiently

3. the way the segment builder looks- allows us to show clients and impress them with our knowledge level Review collected by and hosted on G2.com.

can't break out in detail a created audience- counts for each variable within the audience Review collected by and hosted on G2.com.