Best CRM Software for Small Business
Products classified in the overall CRM category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business CRM category.
In addition to qualifying for inclusion in the CRM Software category, to qualify for inclusion in the Small Business CRM Software category, a product must have at least 10 reviews left by a reviewer from a small business.
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr
Salesforce Sales Cloud is a customer relationship management platform that centralizes sales processes, customer data, and interactions. Users like the platform's flexibility, automation features, and detailed reporting, which reduce manual effort and provide real-time visibility into performance. Users reported that Salesforce Sales Cloud can be complex and overwhelming for new users, with a steep learning curve and potentially high costs for additional features and support.
580,771 Twitter followers
Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Propositio
Hubspot Sales Hub is a tool designed to help users stay updated on deal opportunities, organize deals, and track leads. Reviewers like the platform's user-friendly interface, its ability to automate processes, and its features for tracking deals and handling leads. Reviewers mentioned that some features are only accessible in high-tier plans, which can be costly, and the platform can sometimes be slow.
786,004 Twitter followers
Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerf
14,389 Twitter followers
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person
13,223 Twitter followers
Bigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams! Trusted by 20,000+ businesses, Bigin helps small busin
137,102 Twitter followers
Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation in one place — so they can move faster and
Close is a customer relationship management (CRM) tool that offers features such as lead management, email automation, and sales analytics to streamline sales processes. Reviewers appreciate Close's user-friendly interface, AI features, and integrated communication tools, which enhance efficiency and ease of navigation. Reviewers mentioned issues with limited customization options, occasional system lags, and challenges with specific features like power dialer and lead status management.
6,568 Twitter followers
The only AI-first CRM your team will love monday CRM is the AI-powered CRM built for speed, visibility, and simplicity — empowering revenue teams to move faster, forecast better, and never miss a d
40,886 Twitter followers
Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu
Zoho CRM is a customer relationship management tool that combines sales automation, analytics, and multichannel engagement to manage sales, support, and customer data under one platform. Users like Zoho CRM's affordability, its seamless integration with other SaaS applications, its automation features, and its ease of use, particularly its simple and intuitive user interface. Users reported issues with the cluttered interface, the steep learning curve for new users, occasional maintenance delays, and inconsistencies in customer support responsiveness.
137,102 Twitter followers
HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagra
HighLevel is an all-in-one platform for managing email campaigns, automations, and client communication at scale, used by marketing agencies to run email outreach, nurture sequences, and automated workflows for various clients. Reviewers frequently mention the platform's comprehensive features, including its ability to manage campaigns, track performance, automate follow-ups, and maintain consistency across multiple clients, which helps streamline operations. Users experienced a steep learning curve when setting up more advanced automations and workflows, and some areas of the interface require time to configure properly, especially when managing multiple campaigns or clients.
8,336 Twitter followers
Capsule CRM is a growth-oriented customer relationship management (CRM) tool that empowers salespeople, marketers, and business owners to win more business, retain more clients, and deliver exceptiona
5,266 Twitter followers
Founded in 2010, Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough fo
2,803 Twitter followers
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl
Brevo Marketing Platform is a tool that integrates email, SMS, automation, and CRM for marketing purposes. Reviewers like the platform's intuitive interface, strong automation for lifecycle campaigns, solid segmentation and reporting, and its reasonable pricing, making it a great option for small to mid-sized teams. Users mentioned that some of the more advanced automation and analytics feel limited compared to specialized tools, the reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if used heavily.
16,046 Twitter followers
Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your se
Instantly is a cold email tool designed for managing and automating email campaigns, warming up email accounts, and generating leads. Reviewers frequently mention the ease of use, intuitive interface, and the helpful customer support as standout features of Instantly. Users experienced issues with the pricing structure being confusing, lack of transparency in lead generation, and occasional glitches in the user interface.
LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann
LocaliQ is a digital marketing service provider tool that focuses on promoting products for small businesses and integrating with third-party CRM or AI tools. Reviewers frequently mention the tool's ability to target specific audiences, its advanced reporting and analytics capabilities across all social media channels, and its seamless integration with other systems. Users mentioned issues with high pricing, poor customer support leading to a steep learning curve, and a lack of customization options for reports.
EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-co
16,919 Twitter followers
