Compare Twilio and Wati 
Featured Products
At a Glance
Market Segments
Small-Business (51.3% of reviews)
Small-Business (78.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Twilio
Star Rating
(509)4.1 out of 5
Market Segments
Small-Business (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioWati
Star Rating
(465)4.6 out of 5
Market Segments
Small-Business (78.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wati excels in user-friendliness, with many praising its simple interface that facilitates quick customer communication. Users appreciate how easy it is to manage chats and provide support, making it a strong choice for businesses focused on customer engagement.
- Users say Twilio offers a robust set of tools for SMS and API integrations, which many find beneficial for marketing and internal communications. Reviewers highlight its stability and the clarity of its dashboard, making it a reliable option for those needing comprehensive messaging solutions.
- According to verified reviews, Wati's ease of setup is a standout feature, with users noting that the guided steps make onboarding straightforward. This contrasts with Twilio, where some users have mentioned challenges in configuration, indicating a steeper learning curve for new users.
- Reviewers mention that Twilio has a strong presence in the small-business segment, but Wati has a higher concentration of small-business users who find it particularly suited to their needs. This suggests that Wati may be more tailored to the specific requirements of smaller enterprises.
- G2 reviewers highlight the quality of support provided by Wati, with many users expressing satisfaction with the assistance they receive. In comparison, while Twilio's support is generally rated well, some users have indicated that it could be improved, particularly in terms of responsiveness.
- Users report that both platforms have solid API call speeds, but Wati edges out slightly in overall ease of integration. This is crucial for businesses looking to streamline their communication processes, as Wati's user-friendly setup allows for quicker deployment of messaging solutions.
Pricing
Entry-Level Pricing
Twilio
No pricing availableWati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
Twilio
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
8.8
367
8.9
359
Ease of Use
8.2
373
9.2
369
Ease of Setup
7.7
212
9.0
332
Ease of Admin
7.9
196
9.1
278
Quality of Support
7.8
333
8.5
351
Has the product been a good partner in doing business?
8.0
187
9.1
274
Product Direction (% positive)
8.3
356
9.3
339
Features by Category
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
154
Not enough data
7.9
152
Not enough data
8.6
165
Not enough data
8.5
153
Not enough data
8.7
154
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
8.0
108
|
Verified
8.8
134
8.3
103
|
Verified
8.5
117
8.4
104
|
Verified
8.5
114
Support
7.6
106
|
Verified
8.6
119
Feature Not Available
8.3
114
7.0
105
|
Verified
8.6
129
Responses
Not enough data
8.6
173
Not enough data
8.8
167
Not enough data
8.7
165
Not enough data
8.6
159
Not enough data
8.5
153
Platform
Not enough data
8.7
163
Not enough data
8.8
142
Not enough data
8.4
159
Not enough data
8.0
162
Not enough data
Feature Not Available
Not enough data
8.7
150
Not enough data
8.6
151
Generative AI
Not enough data
7.3
96
Not enough data
Feature Not Available
API Features
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Not enough data
Security and Compliance
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Not enough data
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
67
Administration
Not enough data
9.2
66
Not enough data
9.0
63
Not enough data
8.2
60
Not enough data
8.7
67
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
55
Not enough data
8.6(won by default)
57
Not enough data
8.5(won by default)
54
Channels
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Insight
Not enough data
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Basic Communication - Cloud PBX
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Advanced Features - Cloud PBX
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
90
Not enough data
9.4
94
Not enough data
9.2
88
Not enough data
9.0
87
Not enough data
9.1
86
Not enough data
9.2
90
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.8
84
Not enough data
9.1
84
Not enough data
8.6
78
Not enough data
8.8
81
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Categories
Categories
Shared Categories
Twilio and Wati are categorized as WhatsApp Marketing and Communication Platform as a Service (CPaaS)
Unique Categories
Twilio is categorized as RCS Business Messaging, Cloud PBX Platforms, Video Platform as a Service (VPaaS), SMS Marketing, and VoIP Providers
Wati is categorized as Chatbots, Proactive Notification, Customer Communications Management, and Social Customer Service
Reviews
Reviewers' Company Size
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.7%
Information Technology and Services
11.2%
Marketing and Advertising
6.7%
Financial Services
5.1%
Internet
4.9%
Other
54.4%
Education Management
10.2%
Information Technology and Services
7.1%
Retail
6.4%
Health, Wellness and Fitness
5.9%
Marketing and Advertising
5.9%
Other
64.4%
Discussions
Is it possible to do automated skype message using twilio
2 Comments
JJ
There's no specific API for sending Skype messages, like there is for WhatsApp for example, BUT you could use the Programmable SMS API to send an SMS to a...Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
How to include pictures as a button option?
1 Comment
JD
Pictures cannot be added as buttons.
However, you can have messages with pictures and regular text buttons.Read more
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