# Gupshup vs Wati Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wati excels in user-friendliness, with many praising its intuitive design and smooth integration with tools like HubSpot. Users appreciate how easy it is to navigate and utilize its features for support and sales automation.
- **Users say** Gupshup offers a solid experience for marketing communications, highlighting its seamless integration with CRM tools and stable WhatsApp API. Reviewers note that once set up, it allows for effective automation of campaigns and message management.
- **According to verified reviews** , Wati stands out for its comprehensive functionality, with features like AI-assisted template management and cohort analysis that enhance user experience. This makes it particularly appealing for small businesses looking to streamline customer interactions.
- **Reviewers mention** that Gupshup, while effective, sometimes faces challenges in matching specific workflow needs, with some users noting configuration difficulties. However, its strong performance in bulk messaging and transactional messages is a significant advantage.
- **G2 reviewers highlight** that Wati's recent updates and features, such as Instagram integration, keep it relevant and useful for modern communication needs. Users feel that these enhancements contribute to a more organized approach to managing customer inquiries.
- **Users report** that both platforms provide good support quality, but Wati edges out slightly with a higher satisfaction score. Reviewers appreciate the responsive support team and the resources available for troubleshooting and guidance.



| | Gupshup | Wati | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 67 | 499 | 
| **Largest Market Segment** | Mid-Market (45.5% of reviews) | Small-Business (76.5% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

### Wati

Pros:
- Ease of Use (178 reviews)
- Automation (117 reviews)

Cons:
- Expensive (61 reviews)
- Cost (49 reviews)

---
## Ratings Comparison
| Rating | Gupshup | Wati | 
|---|---|---|
  | **Meets Requirements** | 8.9 (59 reviews) | 8.9 (377 reviews) | 
  | **Ease of Use** | 8.8 (60 reviews) | 9.2 (390 reviews) | 
  | **Ease of Setup** | 8.8 (42 reviews) | 8.9 (353 reviews) | 
  | **Ease of Admin** | 8.1 (22 reviews) | 9.1 (297 reviews) | 
  | **Quality of Support** | 8.4 (59 reviews) | 8.5 (369 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (22 reviews) | 9.1 (292 reviews) | 
  | **Product Direction (% positive)** | 8.8 (57 reviews) | 9.3 (353 reviews) | 

---
## Pricing

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Wati

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us

Description: Send WhatsApp messages to thousands of users in one click to improve reach.

Key Features:
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month

[Browse all 3 editions](https://www.g2.com/products/wati/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 25 |
| **Wati** | N/A | N/A |

#### Messenger

| Feature | Gupshup | Wati | 
|---|---|---|
| **Sequencing** | 8.8 (20 reviews) | Not enough data | 
| **AI** | 7.1 (19 reviews) | Not enough data | 
| **Live Chat** | 7.6 (20 reviews) | Not enough data | 
| **Customization Interface** | 7.9 (19 reviews) | Not enough data | 

#### Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **Social Media** | 7.3 (18 reviews) | Not enough data | 
| **Website** | 7.3 (20 reviews) | Not enough data | 
| **Text Message (SMS)** | 8.5 (19 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (17 reviews) | Not enough data | 
| **Other** | 7.2 (16 reviews) | Not enough data | 

#### Customers

| Feature | Gupshup | Wati | 
|---|---|---|
| **Targeting** | 8.1 (17 reviews) | Not enough data | 
| **Profiles** | 7.7 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (19 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (17 reviews) | Not enough data | 
| **Sales Conversion** | 7.5 (17 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Gupshup | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.5/10 | 183 |

#### Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | Feature Not Available | 
| **Open Listening** | Not enough data | Feature Not Available | 
| **Physical Media** | Not enough data | Feature Not Available | 

#### Design

| Feature | Gupshup | Wati | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.7 (157 reviews) | 
| **Create Content** | Not enough data | 7.9 (153 reviews) | 
| **Personalization** | Not enough data | 8.7 (167 reviews) | 
| **Inbound Identification** | Not enough data | 8.5 (154 reviews) | 
| **Regulatory Compliance** | Not enough data | 8.7 (154 reviews) | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.6/10 | 167 |

#### Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 8.9 (144 reviews) | 
| **API Call Speed** | Not enough data | 8.6 (120 reviews) | 
| **Communication Varieties** | Not enough data | 8.6 (118 reviews) | 

#### Support

| Feature | Gupshup | Wati | 
|---|---|---|
| **Documentation** | Not enough data | 8.6 (120 reviews) | 
| **Community Support** | Not enough data | 8.4 (116 reviews) | 
| **Professional Support** | Not enough data | 8.7 (136 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.5/10 | 194 |

#### Responses

| Feature | Gupshup | Wati | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (177 reviews) | 
| **Control** | Not enough data | 8.8 (169 reviews) | 
| **Route To Human** | Not enough data | 8.7 (166 reviews) | 
| **Menu bars** | Not enough data | 8.6 (159 reviews) | 
| **Drip sequences** | Not enough data | 8.5 (156 reviews) | 

#### Platform

| Feature | Gupshup | Wati | 
|---|---|---|
| **Live chat** | Not enough data | 8.8 (164 reviews) | 
| **Integrations** | Not enough data | 8.8 (147 reviews) | 
| **Branding** | Not enough data | 8.4 (160 reviews) | 
| **Analytics** | Not enough data | 8.0 (163 reviews) | 
| **A/B testing** | Not enough data | Feature Not Available | 
| **Role-based access** | Not enough data | 8.7 (152 reviews) | 
| **Collection of information** | Not enough data | 8.6 (152 reviews) | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (98 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 8.3/10 | 15 |
| **Wati** | 8.3/10 | 64 |

#### Conversational Platform

| Feature | Gupshup | Wati | 
|---|---|---|
| **Personalization** | 8.6 (12 reviews) | 8.5 (50 reviews) | 
| **Omnichannel** | 8.5 (10 reviews) | 7.7 (44 reviews) | 
| **Contextual Engagement** | 8.5 (11 reviews) | 8.3 (47 reviews) | 
| **Proactive Engagement** | 9.1 (11 reviews) | 8.8 (55 reviews) | 

#### Support Automation

| Feature | Gupshup | Wati | 
|---|---|---|
| **Intelligent Routing** | 8.9 (11 reviews) | 8.1 (44 reviews) | 
| **Seamless Escalation** | 8.6 (12 reviews) | 8.5 (48 reviews) | 
| **Transcripts** | 8.2 (10 reviews) | 7.9 (39 reviews) | 
| **Self-Serve Support** | 8.5 (11 reviews) | 8.6 (48 reviews) | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | 7.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (7 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.4/10 | 81 |

#### Messaging Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **SMS Messaging** | Not enough data | 7.4 (44 reviews) | 
| **Email** | Not enough data | Feature Not Available | 
| **Voice Messaging** | Not enough data | 7.1 (46 reviews) | 
| **Two way messaging** | Not enough data | 9.1 (68 reviews) | 

#### Administration

| Feature | Gupshup | Wati | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (67 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (64 reviews) | 
| **Segmentation** | Not enough data | 8.2 (60 reviews) | 
| **Integrations** | Not enough data | 8.7 (67 reviews) | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.9/10 | 15 |
| **Wati** | N/A | N/A |

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Gupshup | Wati | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.3/10 | 70 |

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Process

| Feature | Gupshup | Wati | 
|---|---|---|
| **Mentions** | Not enough data | 8.3 (55 reviews) | 
| **Tickets** | Not enough data | 8.6 (58 reviews) | 
| **Macros** | Not enough data | 8.5 (54 reviews) | 

#### Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.4 (56 reviews) | 
| **Live Chat** | Not enough data | 8.6 (60 reviews) | 
| **Phone** | Not enough data | 7.7 (50 reviews) | 
| **Text** | Not enough data | 8.5 (51 reviews) | 

#### Insight

| Feature | Gupshup | Wati | 
|---|---|---|
| **Surveys** | Not enough data | 8.0 (49 reviews) | 
| **Reporting** | Not enough data | Feature Not Available | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 9.3/10 | 17 |
| **Wati** | 9.1/10 | 111 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Gupshup | Wati | 
|---|---|---|
| **Transactional Messages** | 9.4 (13 reviews) | 9.2 (94 reviews) | 
| **Bulk WhatsApp Messaging** | 9.6 (14 reviews) | 9.4 (100 reviews) | 
| **Conversational Messaging** | 9.4 (12 reviews) | 9.3 (93 reviews) | 
| **Personalization** | 9.4 (12 reviews) | 9.1 (88 reviews) | 
| **Promotional Messages** | 9.2 (12 reviews) | 9.1 (88 reviews) | 
| **Automated Replies** | 9.5 (13 reviews) | 9.3 (96 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Gupshup | Wati | 
|---|---|---|
| **Segmentation** | 9.1 (11 reviews) | 8.8 (87 reviews) | 
| **API Integration** | 9.6 (12 reviews) | 9.1 (89 reviews) | 
| **WhatsApp Commerce** | 8.6 (12 reviews) | 8.6 (80 reviews) | 
| **Analytics** | 8.8 (12 reviews) | 8.8 (83 reviews) | 

---
## Categories
**Shared Categories (2):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Gupshup (2):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms)

**Unique to Wati (5):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification)


---
## Reviewer Demographics

### By Company Size

| Segment | Gupshup | Wati | 
|---|---|---|
| **Small-Business** | 24.2% | 76.5% | 
| **Mid-Market** | 45.5% | 21.5% | 
| **Enterprise** | 30.3% | 2.0% | 

### By Industry

#### Gupshup

- **Financial Services:** 7.6%
- **Automotive:** 7.6%
- **Computer Software:** 7.6%
- **Marketing and Advertising:** 6.1%
- **Insurance:** 6.1%
- **Education Management:** 4.5%
- **Consumer Goods:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 4.5%
- **Leisure, Travel & Tourism:** 3.0%
- **Other:** 43.9%

#### Wati

- **Education Management:** 10.4%
- **Information Technology and Services:** 7.5%
- **Retail:** 6.1%
- **Marketing and Advertising:** 5.9%
- **Health, Wellness and Fitness:** 5.7%
- **Computer Software:** 4.5%
- **Automotive:** 2.9%
- **Higher Education:** 2.7%
- **Accounting:** 2.5%
- **Apparel & Fashion:** 2.5%
- **Other:** 49.3%

---
## Alternatives

### Alternatives to Gupshup

- [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (529 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3890 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 5.0/5 stars (1522 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (513 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4176 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14729 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)

### Alternatives to Wati

- [Gallabox](https://www.g2.com/products/gallabox/reviews) — 4.6/5 stars (169 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (513 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (529 reviews)
- [SleekFlow](https://www.g2.com/products/sleekflow/reviews) — 4.6/5 stars (207 reviews)
- [Interakt](https://www.g2.com/products/haptik-interakt/reviews) — 4.5/5 stars (68 reviews)
- [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [Trengo](https://www.g2.com/products/trengo/reviews) — 4.3/5 stars (246 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3890 reviews)
- [360Dialog](https://www.g2.com/products/360dialog/reviews) — 4.7/5 stars (90 reviews)

---
## Top Discussions

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

### Wati

- Title: [What is WATI used for?](https://www.g2.com/discussions/what-is-wati-used-for) — 3 comments
  > **Top comment:** "Wati is  WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their..."
- Title: [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) — 2 comments, 2 upvotes
  > **Top comment:** "Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF..."
- Title: [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) — 1 comment, 2 upvotes
  > **Top comment:** "Pictures cannot be added as buttons. 
However, you can have messages with pictures and regular text buttons."
- Title: [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I reply a messaje from a customer quoting the message sent by the client?](https://www.g2.com/discussions/how-do-i-reply-a-messaje-from-a-customer-quoting-the-message-sent-by-the-client) — 1 comment
  > **Top comment:** "At the moment, WhatsApp API does not support this. 

However, we're working on an arrangement within WATI that will allow you to show the original message..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gupshup-vs-wati)