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# Gupshup vs Wati Comparison - What are their main differences?

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GupshupWati[+ Add Product](#)

Reviews

**Gupshup** [

4.4/5(67)

](https://www.g2.com/products/gupshup/reviews#reviews)

**Wati** [

4.6/5(517)

](https://www.g2.com/products/wati/reviews#reviews)

Pricing

**Gupshup**
No pricing available

**Wati**
Free Trial

**Contact Us** · Growth

**Pricing Insights**
from reviews

Time to Implement

**Gupshup**
1 month

Based on 6 responses

**Wati**
1 month

Based on 86 responses

Return on Investment

**Gupshup**
9 months

Based on 9 responses

**Wati**
9 months

Based on 82 responses

Perceived Cost

**Gupshup**
$$$$$

**Wati**
$$$$$

Average Discount

**Gupshup**
15%7% more

**Wati**
8%

 ![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")

 ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")

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Pros & Cons

**Gupshup**
[
Ease of Use (26)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132588&qs=pros-and-cons#reviews)[
Customer Support (23)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1133133&qs=pros-and-cons#reviews)[
Dashboard Issues (5)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132373&qs=pros-and-cons#reviews)[
Poor Customer Support (4)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1130856&qs=pros-and-cons#reviews)

**Wati**
[
Ease of Use (178)
](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1841817&qs=pros-and-cons#reviews)[
Automation (117)
](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840381&qs=pros-and-cons#reviews)[
Expensive (61)
](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840777&qs=pros-and-cons#reviews)[
Cost (49)
](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1836552&qs=pros-and-cons#reviews)

Integrations

**Gupshup**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")

CleverTap

](https://www.g2.com/products/clevertap/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da59683d960369b2c21858be7ecf7d03/kapture-cx.png "Product Avatar Image")

Kapture CX

](https://www.g2.com/products/kapture-cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0864c27fe20b07ec3ed3d780e010ea02/laravel.jpg "Product Avatar Image")

Laravel

](https://www.g2.com/products/laravel/reviews)[
View all
](https://www.g2.com/products/gupshup/integrations)

**Wati**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_22d045bcbe7e89b774567153a9fabed3/aitrillion-com-aitrillion.png "Product Avatar Image")

AiTrillion

](https://www.g2.com/products/aitrillion-com-aitrillion/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc105d919bde2943d6e4c0040e054480/wati-astra-by-wati.png "Product Avatar Image")

Astra by Wati

](https://www.g2.com/products/wati-astra-by-wati/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03f8d2757ccca353d8c2fd621675709f/bitrix24.png "Product Avatar Image")

Bitrix24

](https://www.g2.com/products/bitrix24/reviews)[
View all
](https://www.g2.com/products/wati/integrations)

Screenshots

**Gupshup**
 ![Gupshup screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1368553/Screenshot-2024-04-03-at-12.38.57-PM.png)

**Wati**
 ![Wati screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1806107/G2-Features-Tiktok-_1_.jpg)

Ratings

Meets Requirements

**Gupshup**

8.9

8.959

**Wati**

8.9

8.9389

Ease of Use

**Gupshup**

8.8

8.860

**Wati**

9.1

9.1402

Ease of Setup

**Gupshup**

8.8

8.842

**Wati**

8.9

8.9365

Ease of Admin

**Gupshup**

8.1

8.122

**Wati**

9.1

9.1308

Quality of Support

**Gupshup**

8.4

8.459

**Wati**

8.5

8.5380

Has the product been a good partner in doing business?

**Gupshup**

8.7

8.722

**Wati**

9.0

9.0303

Product Direction (% positive)

**Gupshup**

8.8

8.857

**Wati**

9.3

9.3364

Features

Conversational Support[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.3

15

8.3

69

Conversational Platform

Personalization

8.6(won by 0.2)

12

8.4

51

Omnichannel

8.5(won by 0.8)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

45

Contextual Engagement

8.5(won by 0.2)

11

8.3

47

Proactive Engagement

9.1(won by 0.3)

11

8.8

56

Support Automation

Intelligent Routing

8.9(won by 0.8)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

44

Seamless Escalation

8.6(won by 0.1)

12

8.5

48

Transcripts

8.2(won by 0.3)

10

7.9

39

Self-Serve Support

8.5

11

8.6(won by 0.1)

49

Generative AI

AI Text Generation

7.1(won by default)

7

Not enough data

AI Text Summarization

7.4(won by default)

7

Not enough data

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

9.3

17

9.1

117

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

9.4(won by 0.2)

13

9.2

96

Bulk WhatsApp Messaging

9.6(won by 0.2)

14

9.4

103

Personalization

9.4(won by 0.3)

12

9.1

89

Conversational Messaging

9.4(won by 0.1)

12

9.3

96

Promotional Messages

9.2(won by 0.1)

12

9.1

89

Automated Replies

9.5(won by 0.2)

13

9.3

98

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

9.1(won by 0.4)

11

8.7

88

API Integration

9.6(won by 0.5)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.1

91

WhatsApp Commerce

8.6(tied score)

12

8.6(tied score)

80

Analytics

8.8(tied score)

12

8.8(tied score)

83

Communication Platform as a Service (CPaaS)[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

Not enough data

8.6

168

Additional Functionality

Automated Responses

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Chat Transcript

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Functionality

Ease Of Integration

Not enough data

8.9(won by default)

144

API Call Speed

Not enough data

8.6(won by default)

120

Unified Communications

Not enough data

8.6(won by default)

118

Alerts/Notifications

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Support

Documentation

Not enough data

8.6(won by default)

120

Community Support

Not enough data

8.4(won by default)

116

Professional Support

Not enough data

8.7(won by default)

137

Bot Platforms[Hide 19 FeaturesShow 19 Features](javascript:void(0);)

7.9

15

Not enough data

Bot Development & Deployment - Bot Platforms

Pre-Built Conversation Templates

Not enough data

Not enough data

Visual Flow Builder

Not enough data

Not enough data

Multi-Channel Deployment

Not enough data

Not enough data

Bot Maintenance & Version Control

Not enough data

Not enough data

Generative AI

AI Text Generation

7.0(won by default)

11

Not enough data

AI Text Summarization

7.4(won by default)

11

Not enough data

Agentic AI - Bot Platforms

Autonomous Task Execution

7.5(won by default)

6

Not enough data

Cross-system Integration

9.4(won by default)

6

Not enough data

Natural Language Interaction

8.1(won by default)

6

Not enough data

Multi-step Planning

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Conversation Intelligence - Bot Platforms

Natural Language Understanding

Not enough data

Not enough data

Multilingual Support

Not enough data

Not enough data

Voice Bot Support

Not enough data

Not enough data

Testing & Debugging - Bot Platforms

Bot Performance Analytics

Not enough data

Not enough data

Bot Testing & Simulation

Not enough data

Not enough data

Conversation Logs & Debugging

Not enough data

Not enough data

Customer Communications Management[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

8.5

187

Channels

Multi-Channel Coverage

Not enough data

Feature Not Available

Open Listening

Not enough data

Feature Not Available

Physical Media

Not enough data

Feature Not Available

Design

Communications Strategy Development

Not enough data

8.7(won by default)

159

Create Content

Not enough data

7.9(won by default)

154

Personalization

Not enough data

8.7(won by default)

169

Inbound Identification

Not enough data

8.5(won by default)

157

Regulatory Compliance

Not enough data

8.7(won by default)

155

Batch Communications

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

On-Demand Communications

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Feature Not Available

AI Text Summarization

Not enough data

Feature Not Available

Generative AI

Not enough data

Not enough data

Additional Functionality

Chat/Messaging

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Inbox Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Customer Service[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.3

71

Generative AI

AI Text Generation

Not enough data

Feature Not Available

AI Text Summarization

Not enough data

Feature Not Available

Process

Mentions

Not enough data

8.3(won by default)

55

Tickets

Not enough data

8.6(won by default)

58

Macros

Not enough data

8.5(won by default)

55

Channels

Social

Not enough data

8.4(won by default)

56

Live Chat

Not enough data

8.6(won by default)

61

Phone

Not enough data

7.7(won by default)

50

Text

Not enough data

8.6(won by default)

52

Email

Not enough data

Feature Not Available

Insight

Surveys

Not enough data

8.0(won by default)

49

Reporting

Not enough data

Feature Not Available

Visitor Activity

Not enough data

Feature Not Available

Help Desk

Not enough data

Feature Not Available

Proactive Notification[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

8.4

83

Messaging Channels

SMS Messaging

Not enough data

7.4(won by default)

44

Voice Messaging

Not enough data

7.1(won by default)

46

Two way messaging

Not enough data

9.2(won by default)

69

Email

Not enough data

Feature Not Available

Administration

Scheduling

Not enough data

9.2(won by default)

68

Triggered Notifications

Not enough data

9.0(won by default)

65

Segmentation

Not enough data

8.2(won by default)

60

Integrations

Not enough data

8.8(won by default)

69

Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);)

7.7

25

Not enough data

Messenger

Sequencing

8.8(won by default)

20

Not enough data

AI

7.1(won by default)

19

Not enough data

Video Chat

7.6(won by default)

20

Not enough data

Customization Interface

7.9(won by default)

19

Not enough data

Generative AI

Not enough data

Not enough data

Channels

Social Media Integration

7.3(won by default)

18

Not enough data

Website

7.3(won by default)

20

Not enough data

Text Message (SMS)

8.5(won by default)

19

Not enough data

Voice Assistants

6.8(won by default)

17

Not enough data

Other

7.2(won by default)

16

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customers

Audience Targeting

8.1(won by default)

17

Not enough data

Profiles

7.7(won by default)

18

Not enough data

Analytics

7.8(won by default)

19

Not enough data

Lead Gathering

7.6(won by default)

17

Not enough data

Sales Conversion

7.5(won by default)

17

Not enough data

Customer Service Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Agentic AI - Conversational Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Customizable Fields

Not enough data

Not enough data

API

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Human Handover

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-time Conversations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

One-to-One Messaging

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Group Messaging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Email Automation

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Chatbots[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

8.5

196

Responses

Customization

Not enough data

8.7(won by default)

178

Control

Not enough data

8.8(won by default)

169

Route To Human

Not enough data

8.7(won by default)

166

Menu bars

Not enough data

8.6(won by default)

159

Drip sequences

Not enough data

8.5(won by default)

156

Platform

Live chat

Not enough data

8.8(won by default)

165

Integrations

Not enough data

8.8(won by default)

148

Branding

Not enough data

8.4(won by default)

160

Analytics

Not enough data

8.0(won by default)

163

Role-based access

Not enough data

8.7(won by default)

153

Collection of information

Not enough data

8.6(won by default)

152

A/B testing

Not enough data

Feature Not Available

Augmented Analytics

Not enough data

Not enough data

Proactive Chat

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

7.4(won by default)

98

AI Text Summarization

Not enough data

Feature Not Available

Generative AI

Not enough data

Not enough data

Additional Functionality

Customer Surveys

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Transcripts/Chat History

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Pre-Configured Bot

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Code-free Development

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Contextual Guidance

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Customer Support

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Intent Recognition

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Query Suggestions

Not enough data

Not enough data

Transfers/Routing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Canned Responses

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Automated Routing

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

AI Agent Builders[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

Not enough data

Not enough data

Customization - AI Agent Builders

Tone Customization

Not enough data

Not enough data

Natural Language Configuration

Not enough data

Not enough data

Security Guardrails

Not enough data

Not enough data

API Security

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Functionality - AI Agent Builders

Omni-channel Support

Not enough data

Not enough data

Agent Branding

Not enough data

Not enough data

Proactive Response Capabilities

Not enough data

Not enough data

Seamless Human Escalation

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Multi-Modal Input Support

Not enough data

Not enough data

Data and Analytics - AI Agent Builders

Analytics & Reporting

Not enough data

Not enough data

Contextual Awareness

Not enough data

Not enough data

Data Privacy Compliance

Not enough data

Not enough data

Integration - AI Agent Builders

Workflow Automation

Not enough data

Not enough data

API Usage

Not enough data

Not enough data

Platform Interoperability

Not enough data

Not enough data

CRM Data Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Version Control

Not enough data

Not enough data

Scalability

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Webhooks

Not enough data

Not enough data

API

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Fallback Handling

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Multiple LLM Models

Not enough data

Not enough data

Built-in AI Assistant

Not enough data

Not enough data

Automated Testing

Not enough data

Not enough data

Data Governance

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Pre-built Templates

Not enough data

Not enough data

Agent Design Tools

Not enough data

Not enough data

Deep Learning

Not enough data

Not enough data

Model Training

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Debugging

Not enough data

Not enough data

Deployment Management

Not enough data

Not enough data

Proactive Error Detection

Not enough data

Not enough data

AI Sales Assistant[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Facilitation

Customer-facing Chatbot

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Lead Follow-up

Not enough data

Not enough data

Meeting Scheduling 

Not enough data

Not enough data

Organization

Opportunity and Pipeline Management 

Not enough data

Not enough data

Data Entry

Not enough data

Not enough data

Integrations / APIs

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Performance Analysis

Coaching 

Not enough data

Not enough data

Peformance Tracking

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Sales Analysis

ROI Forecasting 

Not enough data

Not enough data

Sales Forecasting 

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - AI Sales Assistant

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Email Response Control

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

AI Writing Assistant

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

## Gupshup vs. Wati: Which Is Best for You?

Generated using AI

Last updated October 01, 2026, based on 562 verified G2 reviews.

 ![Gupshup](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2781d4820b53633f9b6a8583b6475bcf/gupshup.jpg "Gupshup")

### Choose Gupshup if…

- You need **multichannel customer engagement** across SMS, WhatsApp, and RCS in one platform.
- You want **automated and personalized messaging flows** that are intuitive and effective.
- You require **scalable customer engagement** without needing extra support teams.
- You prefer **strong API documentation and easy integration** for backend systems.
- You seek **reliable marketing campaign tools** with WhatsApp and SMS capabilities.

Show more

 ![Wati](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43a6224d46579e98e5e091bdfdfca6cb/wati.png "Wati")

### Choose Wati if…

- You want **easy-to-use workflows and automation** that filter inquiries into qualified leads.
- You need **advanced integration with Meta** for fast updates and reliable API connections.
- You manage **team inboxes with multi-user collaboration** across WhatsApp and social channels.
- You require **automation features without chatbot limits** and a clean, quick user interface.
- You want **round-robin lead distribution** to improve team efficiency and maintain lead privacy.

Show more

User Insights

Reviewers' Company Size

[![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews)

Gupshup

Small-Business(50 or fewer emp.)

24.2%

Mid-Market(51-1000 emp.)

45.5%

Enterprise(\> 1000 emp.)

30.3%

[![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")](https://www.g2.com/products/wati/reviews)

Wati

Small-Business(50 or fewer emp.)

76.5%

Mid-Market(51-1000 emp.)

21.5%

Enterprise(\> 1000 emp.)

1.9%

Small-Business

(50 or fewer emp.)

24.2%

76.5%

Mid-Market

(51-1000 emp.)

45.5%

21.5%

Enterprise

(\> 1000 emp.)

30.3%

1.9%

Reviewers' Industry

[![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews)
Gupshup

Financial Services

7.6%

Automotive

7.6%

Computer Software

7.6%

Marketing and Advertising

6.1%

Insurance

6.1%

Other

65.2%

[![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")](https://www.g2.com/products/wati/reviews)
Wati

Education Management

10.4%

Information Technology and Services

7.3%

Retail

5.9%

Marketing and Advertising

5.7%

Health, Wellness and Fitness

5.5%

Other

65.2%

FAQs

## Gupshup vs Wati FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Gupshup vs Wati?

Wati stands out for its higher G2 rating, larger review volume, and stronger Ease of Admin score, while Gupshup is noted for its multichannel capabilities and analytics.

| | [Gupshup](https://www.g2.com/products/gupshup/reviews) | [Wati](https://www.g2.com/products/wati/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (67 reviews) | 4.6/5 (500 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 8.8 | 8.9 |
| Quality of Support score | 8.4 | 8.5 |
| Top Reviewer-Cited Strength | Ease of Use (26 all-time mentions) | Ease of Use (178 all-time mentions) |

### How do the pricing models of Gupshup and Wati compare?

Wati is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Gupshup.

- **Gupshup:** In recent reviews, several reviewers mention that Gupshup's pricing is high and increases with message volume, with some noting concerns about pricing transparency and markups.
- **Wati:** Over the last year, many reviewers cite Wati as expensive, but also highlight that its plans are affordable for active users and that the value is justified by its automation and integration features.
- **Switching reasons:** Reviewers switching to Wati often cite better automation, integrations, and a more user-friendly interface as key reasons for the move.

### What are the best alternatives to Gupshup and Wati?

The top 3 alternatives to Gupshup and Wati are Gallabox, FreshChat, and respond.io.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67 reviews) | Mid-Market | Pricing is considered high, especially at scale | Ease of Use (26 all-time mentions) |
| [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500 reviews) | Small-Business | Many reviewers cite Wati as expensive, but value its automation and integrations | Ease of Use (178 all-time mentions) |
| [Gallabox](https://www.g2.com/products/gallabox/reviews) | 4.6/5 (169 reviews) | Small-Business | — | Easy to use and quick setup |
| [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) | 4.4/5 (500 reviews) | Small-Business | — | Omnichannel messaging and support |
| [respond.io](https://www.g2.com/products/respond-io/reviews) | 4.8/5 (527 reviews) | Small-Business | — | Advanced automation and integrations |

### Which Bot Platforms features should I prioritize when comparing Gupshup and Wati?

Buyers comparing Gupshup and Wati should prioritize Ease of Use, Automation, Integrations, Customer Support, and Analytics.

- **Ease of Use:** Gupshup (26 all-time mentions), Wati (178 all-time mentions)
- **Automation:** Gupshup (6 all-time mentions), Wati (117 all-time mentions)
- **Integrations:** Gupshup (10 all-time mentions), Wati (77 all-time mentions)
- **Customer Support:** Gupshup (23 all-time mentions), Wati (89 all-time mentions)
- **Analytics:** Wati reviewers frequently highlight analytics as a valuable feature, while Gupshup reviewers mention analytics less often.

### What are the pros and cons of Gupshup vs Wati?

Wati's headline strength is automation and ease of use, while Gupshup is recognized for multichannel capabilities and analytics.

- **Gupshup strengths:** Ease of Use (26 all-time mentions), Customer Support (23), Easy Integrations (11), Features (11), API Integration (9), Automation (6), Intuitive UI (5), Multichannel messaging and analytics frequently cited in recent reviews.
- **Gupshup trade-offs:** Reviewers note high pricing, technical setup complexity, and dashboard issues (5 all-time mentions).
- **Wati strengths:** Ease of Use (178 all-time mentions), Automation (117), Customer Support (89), Easy Setup (86), Integrations (77), User Interface (59), Time-saving (60), Frequent updates and strong analytics in recent reviews.
- **Wati trade-offs:** Many reviewers cite Wati as expensive (61 all-time mentions), with additional mentions of pricing issues (36) and some limitations in advanced customization and reporting.

### Is Gupshup or Wati better for small businesses?

Wati is the better fit for small businesses, with a larger share of small-business reviewers and stronger sentiment in that segment.

- **Gupshup:** Largest reviewer segment is Mid-Market; small-business reviewers mention ease of use and multichannel support but cite higher pricing and technical setup as challenges.
- **Wati:** Largest reviewer segment is Small-Business; reviewers consistently highlight ease of setup, automation, and integrations as key benefits for small teams.

### Which Bot Platforms platform has better integrations?

Wati is favored for integrations, with more reviewer-cited integrations and higher mention counts.

- **Gupshup:** CleverTap is mentioned in recent reviews, with integration capabilities noted but fewer total mentions.
- **Wati:** Make (76 all-time mentions), Facebook (13), and Zapier (11) are frequently cited integrations, with reviewers highlighting ease of connecting to multiple platforms.

### How do Gupshup and Wati compare on customer support?

Wati and Gupshup are rated at parity on Quality of Support, with scores of 8.5 and 8.4 respectively.

- **Gupshup:** Reviewers highlight responsive and helpful support, with 23 all-time mentions of customer support and several citing dedicated account managers and fast service.
- **Wati:** Customer support is cited in 89 all-time mentions, with reviewers praising prompt responses, live chat, and onboarding assistance, though some note a desire for more direct support options.

### Which is easier to implement, Gupshup or Wati?

Wati and Gupshup are rated at parity for Ease of Setup, with scores of 8.9 and 8.8 respectively.

- **Gupshup:** Reviewers describe setup as straightforward for technical users but note a steeper learning curve for non-technical teams and some challenges with advanced configuration.
- **Wati:** Reviewers consistently highlight easy and quick setup, with many citing a user-friendly onboarding process and minimal training required for small teams.

### Which product has better AI?

Wati is more frequently cited for AI features, with higher all-time mention counts and recent reviewer emphasis.

- **Gupshup:** AI is mentioned in recent reviews for chatbot and NLP capabilities, with 6 all-time mentions of automation and several reviewers noting the need for deeper AI integration.
- **Wati:** AI is frequently cited in recent reviews, with automation (117 all-time mentions) and specific praise for AI-assisted templates, conversation summaries, and CX scoring features.

Alternatives

**Gupshup Alternatives**

 ![Freshchat](https://images.g2crowd.com/uploads/product/hd_favicon/11816ec7e2663eb06b74cbab32900fda/freshworks-freshchat.svg "Freshchat")

[
FreshChat
](/products/freshworks-freshchat/reviews)

 ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")

[
Twilio
](/products/twilio/reviews)

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

**Wati Alternatives**

 ![Gallabox](https://images.g2crowd.com/uploads/product/hd_favicon/8bb8e6a9a72f3b9fa88dd3e5aaaa2fed/gallabox.svg "Gallabox")

[
Gallabox
](/products/gallabox/reviews)

 ![respond.io](https://images.g2crowd.com/uploads/product/hd_favicon/efbf9b9ef7793c2f2cdcd51e4ff15a58/respond-io.svg "respond.io")

[
respond.io
](/products/respond-io/reviews)

 ![SleekFlow](https://images.g2crowd.com/uploads/product/hd_favicon/fb29baaffde857283e06632884ed1aa4/sleekflow.svg "SleekFlow")

[
SleekFlow
](/products/sleekflow/reviews)

 ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")

[
Twilio
](/products/twilio/reviews)