# Gupshup vs Wati Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wati excels in user-friendliness, with many praising its intuitive design and smooth integration with tools like HubSpot. Users appreciate how easy it is to navigate and utilize its features for support and sales automation.
- **Users say** Gupshup offers a solid experience for marketing communications, highlighting its seamless integration with CRM tools and stable WhatsApp API. Reviewers note that once set up, it allows for effective automation of campaigns and message management.
- **According to verified reviews** , Wati stands out for its comprehensive functionality, with features like AI-assisted template management and cohort analysis that enhance user experience. This makes it particularly appealing for small businesses looking to streamline customer interactions.
- **Reviewers mention** that Gupshup, while effective, sometimes faces challenges in matching specific workflow needs, with some users noting configuration difficulties. However, its strong performance in bulk messaging and transactional messages is a significant advantage.
- **G2 reviewers highlight** that Wati's recent updates and features, such as Instagram integration, keep it relevant and useful for modern communication needs. Users feel that these enhancements contribute to a more organized approach to managing customer inquiries.
- **Users report** that both platforms provide good support quality, but Wati edges out slightly with a higher satisfaction score. Reviewers appreciate the responsive support team and the resources available for troubleshooting and guidance.



---
## Frequently Asked Questions

### What is the difference between Gupshup vs Wati?

Wati stands out for its higher G2 rating, larger review volume, and stronger Ease of Admin score, while Gupshup is noted for its multichannel capabilities and analytics.

| | [Gupshup](https://www.g2.com/products/gupshup/reviews) | [Wati](https://www.g2.com/products/wati/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (67 reviews) | 4.6/5 (500 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 8.8 | 8.9 |
| Quality of Support score | 8.4 | 8.5 |
| Top Reviewer-Cited Strength | Ease of Use (26 all-time mentions) | Ease of Use (178 all-time mentions) |



### How do the pricing models of Gupshup and Wati compare?

Wati is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Gupshup.

- **Gupshup:** In recent reviews, several reviewers mention that Gupshup's pricing is high and increases with message volume, with some noting concerns about pricing transparency and markups.
- **Wati:** Over the last year, many reviewers cite Wati as expensive, but also highlight that its plans are affordable for active users and that the value is justified by its automation and integration features.
- **Switching reasons:** Reviewers switching to Wati often cite better automation, integrations, and a more user-friendly interface as key reasons for the move.



### What are the best alternatives to Gupshup and Wati?

The top 3 alternatives to Gupshup and Wati are Gallabox, FreshChat, and respond.io.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67 reviews) | Mid-Market | Pricing is considered high, especially at scale | Ease of Use (26 all-time mentions) |
| [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500 reviews) | Small-Business | Many reviewers cite Wati as expensive, but value its automation and integrations | Ease of Use (178 all-time mentions) |
| [Gallabox](https://www.g2.com/products/gallabox/reviews) | 4.6/5 (169 reviews) | Small-Business | — | Easy to use and quick setup |
| [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) | 4.4/5 (500 reviews) | Small-Business | — | Omnichannel messaging and support |
| [respond.io](https://www.g2.com/products/respond-io/reviews) | 4.8/5 (527 reviews) | Small-Business | — | Advanced automation and integrations |



### Which Bot Platforms features should I prioritize when comparing Gupshup and Wati?

Buyers comparing Gupshup and Wati should prioritize Ease of Use, Automation, Integrations, Customer Support, and Analytics.

- **Ease of Use:** Gupshup (26 all-time mentions), Wati (178 all-time mentions)
- **Automation:** Gupshup (6 all-time mentions), Wati (117 all-time mentions)
- **Integrations:** Gupshup (10 all-time mentions), Wati (77 all-time mentions)
- **Customer Support:** Gupshup (23 all-time mentions), Wati (89 all-time mentions)
- **Analytics:** Wati reviewers frequently highlight analytics as a valuable feature, while Gupshup reviewers mention analytics less often.



### What are the pros and cons of Gupshup vs Wati?

Wati's headline strength is automation and ease of use, while Gupshup is recognized for multichannel capabilities and analytics.

- **Gupshup strengths:** Ease of Use (26 all-time mentions), Customer Support (23), Easy Integrations (11), Features (11), API Integration (9), Automation (6), Intuitive UI (5), Multichannel messaging and analytics frequently cited in recent reviews.
- **Gupshup trade-offs:** Reviewers note high pricing, technical setup complexity, and dashboard issues (5 all-time mentions).
- **Wati strengths:** Ease of Use (178 all-time mentions), Automation (117), Customer Support (89), Easy Setup (86), Integrations (77), User Interface (59), Time-saving (60), Frequent updates and strong analytics in recent reviews.
- **Wati trade-offs:** Many reviewers cite Wati as expensive (61 all-time mentions), with additional mentions of pricing issues (36) and some limitations in advanced customization and reporting.



### Is Gupshup or Wati better for small businesses?

Wati is the better fit for small businesses, with a larger share of small-business reviewers and stronger sentiment in that segment.

- **Gupshup:** Largest reviewer segment is Mid-Market; small-business reviewers mention ease of use and multichannel support but cite higher pricing and technical setup as challenges.
- **Wati:** Largest reviewer segment is Small-Business; reviewers consistently highlight ease of setup, automation, and integrations as key benefits for small teams.



### Which Bot Platforms platform has better integrations?

Wati is favored for integrations, with more reviewer-cited integrations and higher mention counts.

- **Gupshup:** CleverTap is mentioned in recent reviews, with integration capabilities noted but fewer total mentions.
- **Wati:** Make (76 all-time mentions), Facebook (13), and Zapier (11) are frequently cited integrations, with reviewers highlighting ease of connecting to multiple platforms.



### How do Gupshup and Wati compare on customer support?

Wati and Gupshup are rated at parity on Quality of Support, with scores of 8.5 and 8.4 respectively.

- **Gupshup:** Reviewers highlight responsive and helpful support, with 23 all-time mentions of customer support and several citing dedicated account managers and fast service.
- **Wati:** Customer support is cited in 89 all-time mentions, with reviewers praising prompt responses, live chat, and onboarding assistance, though some note a desire for more direct support options.



### Which is easier to implement, Gupshup or Wati?

Wati and Gupshup are rated at parity for Ease of Setup, with scores of 8.9 and 8.8 respectively.

- **Gupshup:** Reviewers describe setup as straightforward for technical users but note a steeper learning curve for non-technical teams and some challenges with advanced configuration.
- **Wati:** Reviewers consistently highlight easy and quick setup, with many citing a user-friendly onboarding process and minimal training required for small teams.



### Which product has better AI?

Wati is more frequently cited for AI features, with higher all-time mention counts and recent reviewer emphasis.

- **Gupshup:** AI is mentioned in recent reviews for chatbot and NLP capabilities, with 6 all-time mentions of automation and several reviewers noting the need for deeper AI integration.
- **Wati:** AI is frequently cited in recent reviews, with automation (117 all-time mentions) and specific praise for AI-assisted templates, conversation summaries, and CX scoring features.



| | Gupshup | Wati | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 67 | 507 | 
| **Largest Market Segment** | Mid-Market (45.5% of reviews) | Small-Business (76.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

### Wati

Pros:
- Ease of Use (178 reviews)
- Automation (117 reviews)

Cons:
- Expensive (61 reviews)
- Cost (49 reviews)

---
## Ratings Comparison
| Rating | Gupshup | Wati | 
|---|---|---|
  | **Meets Requirements** | 8.9 (59 reviews) | 8.9 (383 reviews) | 
  | **Ease of Use** | 8.8 (60 reviews) | 9.1 (396 reviews) | 
  | **Ease of Setup** | 8.8 (42 reviews) | 8.9 (359 reviews) | 
  | **Ease of Admin** | 8.1 (22 reviews) | 9.1 (302 reviews) | 
  | **Quality of Support** | 8.4 (59 reviews) | 8.5 (375 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (22 reviews) | 9.0 (297 reviews) | 
  | **Product Direction (% positive)** | 8.8 (57 reviews) | 9.3 (358 reviews) | 

---
## Pricing

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Wati

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us

Description: Send WhatsApp messages to thousands of users in one click to improve reach.

Key Features:
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month

[Browse all 3 editions](https://www.g2.com/products/wati/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.6/10 | 168 |

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Automated Responses** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Audio/Video Conferencing** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Two-Way Audio & Video** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Chat Transcript** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Fax Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 8.9 (144 reviews) | 
| **API Call Speed** | Not enough data | 8.6 (120 reviews) | 
| **Unified Communications** | Not enough data | 8.6 (118 reviews) | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 

#### Support

| Feature | Gupshup | Wati | 
|---|---|---|
| **Documentation** | Not enough data | 8.6 (120 reviews) | 
| **Community Support** | Not enough data | 8.4 (116 reviews) | 
| **Professional Support** | Not enough data | 8.7 (137 reviews) | 

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | N/A | N/A |

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 25 |
| **Wati** | N/A | N/A |

#### Messenger

| Feature | Gupshup | Wati | 
|---|---|---|
| **Sequencing** | 8.8 (20 reviews) | Not enough data | 
| **AI** | 7.1 (19 reviews) | Not enough data | 
| **Video Chat** | 7.6 (20 reviews) | Not enough data | 
| **Customization Interface** | 7.9 (19 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **Social Media Integration** | 7.3 (18 reviews) | Not enough data | 
| **Website** | 7.3 (20 reviews) | Not enough data | 
| **Text Message (SMS)** | 8.5 (19 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (17 reviews) | Not enough data | 
| **Other** | 7.2 (16 reviews) | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 

#### Customers

| Feature | Gupshup | Wati | 
|---|---|---|
| **Audience Targeting** | 8.1 (17 reviews) | Not enough data | 
| **Profiles** | 7.7 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (19 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (17 reviews) | Not enough data | 
| **Sales Conversion** | 7.5 (17 reviews) | Not enough data | 
| **Customer Service Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Gupshup | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Customizable Fields** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Human Handover** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-time Conversations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **One-to-One Messaging** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Appointment Scheduling** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Group Messaging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Email Automation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | N/A | N/A |

#### Lead Facilitation

| Feature | Gupshup | Wati | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | Gupshup | Wati | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Gupshup | Wati | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Gupshup | Wati | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Gupshup | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Email Response Control** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **AI Writing Assistant** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.5/10 | 186 |

#### Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | Feature Not Available | 
| **Open Listening** | Not enough data | Feature Not Available | 
| **Physical Media** | Not enough data | Feature Not Available | 

#### Design

| Feature | Gupshup | Wati | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.7 (158 reviews) | 
| **Create Content** | Not enough data | 7.9 (153 reviews) | 
| **Personalization** | Not enough data | 8.7 (168 reviews) | 
| **Inbound Identification** | Not enough data | 8.5 (155 reviews) | 
| **Regulatory Compliance** | Not enough data | 8.7 (154 reviews) | 
| **Batch Communications** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **On-Demand Communications** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Inbox Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.5/10 | 195 |

#### Responses

| Feature | Gupshup | Wati | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (178 reviews) | 
| **Control** | Not enough data | 8.8 (169 reviews) | 
| **Route To Human** | Not enough data | 8.7 (166 reviews) | 
| **Menu bars** | Not enough data | 8.6 (159 reviews) | 
| **Drip sequences** | Not enough data | 8.5 (156 reviews) | 

#### Platform

| Feature | Gupshup | Wati | 
|---|---|---|
| **Live chat** | Not enough data | 8.8 (164 reviews) | 
| **Integrations** | Not enough data | 8.8 (147 reviews) | 
| **Branding** | Not enough data | 8.4 (160 reviews) | 
| **Analytics** | Not enough data | 8.0 (163 reviews) | 
| **A/B testing** | Not enough data | Feature Not Available | 
| **Role-based access** | Not enough data | 8.7 (152 reviews) | 
| **Collection of information** | Not enough data | 8.6 (152 reviews) | 
| **Augmented Analytics** | Not enough data | Not enough data | 
| **Proactive Chat** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (98 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Customer Surveys** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Transcripts/Chat History** | Not enough data | Not enough data | 
| **Language Detection** | Not enough data | Not enough data | 
| **Pre-Configured Bot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Code-free Development** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **For Sales/Marketing** | Not enough data | Not enough data | 
| **Contextual Guidance** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Customer Support** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Intent Recognition** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Query Suggestions** | Not enough data | Not enough data | 
| **Transfers/Routing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Canned Responses** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Automated Routing** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 8.3/10 | 15 |
| **Wati** | 8.3/10 | 66 |

#### Conversational Platform

| Feature | Gupshup | Wati | 
|---|---|---|
| **Personalization** | 8.6 (12 reviews) | 8.4 (51 reviews) | 
| **Omnichannel** | 8.5 (10 reviews) | 7.7 (45 reviews) | 
| **Contextual Engagement** | 8.5 (11 reviews) | 8.3 (47 reviews) | 
| **Proactive Engagement** | 9.1 (11 reviews) | 8.8 (55 reviews) | 

#### Support Automation

| Feature | Gupshup | Wati | 
|---|---|---|
| **Intelligent Routing** | 8.9 (11 reviews) | 8.1 (44 reviews) | 
| **Seamless Escalation** | 8.6 (12 reviews) | 8.5 (48 reviews) | 
| **Transcripts** | 8.2 (10 reviews) | 7.9 (39 reviews) | 
| **Self-Serve Support** | 8.5 (11 reviews) | 8.6 (48 reviews) | 

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | 7.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (7 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.4/10 | 82 |

#### Messaging Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **SMS Messaging** | Not enough data | 7.4 (44 reviews) | 
| **Email** | Not enough data | Feature Not Available | 
| **Voice Messaging** | Not enough data | 7.1 (46 reviews) | 
| **Two way messaging** | Not enough data | 9.2 (69 reviews) | 

#### Administration

| Feature | Gupshup | Wati | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (68 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (65 reviews) | 
| **Segmentation** | Not enough data | 8.2 (60 reviews) | 
| **Integrations** | Not enough data | 8.8 (68 reviews) | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.9/10 | 15 |
| **Wati** | N/A | N/A |

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Gupshup | Wati | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | 8.3/10 | 70 |

#### Generative AI

| Feature | Gupshup | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Process

| Feature | Gupshup | Wati | 
|---|---|---|
| **Mentions** | Not enough data | 8.3 (55 reviews) | 
| **Tickets** | Not enough data | 8.6 (58 reviews) | 
| **Macros** | Not enough data | 8.5 (54 reviews) | 

#### Channels

| Feature | Gupshup | Wati | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.4 (56 reviews) | 
| **Live Chat** | Not enough data | 8.6 (60 reviews) | 
| **Phone** | Not enough data | 7.7 (50 reviews) | 
| **Text** | Not enough data | 8.5 (51 reviews) | 

#### Insight

| Feature | Gupshup | Wati | 
|---|---|---|
| **Surveys** | Not enough data | 8.0 (49 reviews) | 
| **Reporting** | Not enough data | Feature Not Available | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 9.3/10 | 17 |
| **Wati** | 9.1/10 | 113 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Gupshup | Wati | 
|---|---|---|
| **Transactional Messages** | 9.4 (13 reviews) | 9.2 (95 reviews) | 
| **Bulk WhatsApp Messaging** | 9.6 (14 reviews) | 9.4 (101 reviews) | 
| **Conversational Messaging** | 9.4 (12 reviews) | 9.3 (95 reviews) | 
| **Personalization** | 9.4 (12 reviews) | 9.1 (88 reviews) | 
| **Promotional Messages** | 9.2 (12 reviews) | 9.1 (89 reviews) | 
| **Automated Replies** | 9.5 (13 reviews) | 9.3 (97 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Gupshup | Wati | 
|---|---|---|
| **Segmentation** | 9.1 (11 reviews) | 8.8 (87 reviews) | 
| **API Integration** | 9.6 (12 reviews) | 9.1 (89 reviews) | 
| **WhatsApp Commerce** | 8.6 (12 reviews) | 8.6 (80 reviews) | 
| **Analytics** | 8.8 (12 reviews) | 8.8 (83 reviews) | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Wati** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Gupshup | Wati | 
|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | 
| **API Security** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Gupshup | Wati | 
|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multi-Modal Input Support** | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Gupshup | Wati | 
|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Gupshup | Wati | 
|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Wati | 
|---|---|---|
| **Version Control** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Webhooks** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Fallback Handling** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Multiple LLM Models** | Not enough data | Not enough data | 
| **Built-in AI Assistant** | Not enough data | Not enough data | 
| **Automated Testing** | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Pre-built Templates** | Not enough data | Not enough data | 
| **Agent Design Tools** | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | 
| **Model Training** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Debugging** | Not enough data | Not enough data | 
| **Deployment Management** | Not enough data | Not enough data | 
| **Proactive Error Detection** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Gupshup (2):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms)

**Unique to Wati (7):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)


---
## Reviewer Demographics

### By Company Size

| Segment | Gupshup | Wati | 
|---|---|---|
| **Small-Business** | 24.2% | 76.1% | 
| **Mid-Market** | 45.5% | 21.9% | 
| **Enterprise** | 30.3% | 2.0% | 

### By Industry

#### Gupshup

- **Financial Services:** 7.6%
- **Automotive:** 7.6%
- **Computer Software:** 7.6%
- **Marketing and Advertising:** 6.1%
- **Insurance:** 6.1%
- **Education Management:** 4.5%
- **Consumer Goods:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 4.5%
- **Leisure, Travel & Tourism:** 3.0%
- **Other:** 43.9%

#### Wati

- **Education Management:** 10.3%
- **Information Technology and Services:** 7.4%
- **Retail:** 6.0%
- **Marketing and Advertising:** 5.8%
- **Health, Wellness and Fitness:** 5.6%
- **Computer Software:** 4.9%
- **Automotive:** 2.9%
- **Higher Education:** 2.7%
- **Accounting:** 2.5%
- **Apparel & Fashion:** 2.5%
- **Other:** 49.6%

---
## Alternatives

### Alternatives to Gupshup

- [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (501 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (528 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3911 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1555 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (537 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4229 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (570 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14792 reviews)

### Alternatives to Wati

- [Gallabox](https://www.g2.com/products/gallabox/reviews) — 4.6/5 stars (169 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (537 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (528 reviews)
- [SleekFlow](https://www.g2.com/products/sleekflow/reviews) — 4.6/5 stars (205 reviews)
- [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (501 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Trengo](https://www.g2.com/products/trengo/reviews) — 4.3/5 stars (246 reviews)
- [Interakt](https://www.g2.com/products/haptik-interakt/reviews) — 4.5/5 stars (68 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3911 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (7061 reviews)

---
## Top Discussions

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

### Wati

- Title: [What is WATI used for?](https://www.g2.com/discussions/what-is-wati-used-for) — 3 comments
  > **Top comment:** "Wati is  WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their..."
- Title: [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) — 2 comments, 2 upvotes
  > **Top comment:** "Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF..."
- Title: [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) — 1 comment, 2 upvotes
  > **Top comment:** "Pictures cannot be added as buttons. 
However, you can have messages with pictures and regular text buttons."
- Title: [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I reply a messaje from a customer quoting the message sent by the client?](https://www.g2.com/discussions/how-do-i-reply-a-messaje-from-a-customer-quoting-the-message-sent-by-the-client) — 1 comment
  > **Top comment:** "At the moment, WhatsApp API does not support this. 

However, we're working on an arrangement within WATI that will allow you to show the original message..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gupshup-vs-wati)