--- title: Wati Reviews meta_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 500 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 500 scale: '5' date_modified: '2026-08-01' parent_category: name: Development url: https://www.g2.com/categories/development --- # Wati Reviews **Vendor:** Wati **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.6/5.0 **Total Reviews:** 500 ## About Wati Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. ## Wati Pros & Cons **What users like:** - Users praise WATI for its **ease of use** , finding it intuitive and efficient for various automation needs. (178 reviews) - Users value the **effortless automation** of WATI, enhancing communication and efficiency for businesses and startups alike. (117 reviews) - Users praise Wati's **excellent customer support** , highlighting responsive, patient assistance that enhances their experience. (89 reviews) - Users appreciate Wati's **ease of use and flexibility** , making it ideal for startups and efficient communication. (88 reviews) - Users find the **easy setup** of WATI with WhatsApp beneficial for quick integration and team efficiency. (86 reviews) - Users value the **seamless integrations** of Wati, enhancing their WhatsApp communication and streamlining business processes. (77 reviews) - Easy Integrations (71 reviews) - Simple (70 reviews) - Time-saving (60 reviews) - User Interface (59 reviews) **What users dislike:** - Users find Wati's pricing to be **expensive** , especially with additional fees for messages and broadcasts. (61 reviews) - Users find the **cost and pricing model** of Wati challenging, particularly for smaller and non-profit organizations. (49 reviews) - Users express a need for **missing features** like dark mode, internal notes, and better customer service options. (37 reviews) - Users express concerns over **pricing issues** , finding it challenging for smaller businesses and non-profit organizations. (36 reviews) - Users experience **messaging issues** with Wati, including delays, message delivery problems, and API restrictions from WhatsApp. (31 reviews) - Users express frustration over the **poor customer support** of Wati, highlighting difficulties in reaching assistance and slow response times. (30 reviews) - Limited Features (27 reviews) - Chat Functionality (24 reviews) - Chat Functionality Issues (18 reviews) - Integration Issues (18 reviews) ## Wati Reviews ### 1. Streamlined Automation & Marketing with Wati **Rating:** 4.5/5.0 stars **Reviewed by:** Naveen D. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Wati?** I see Wati has a great platform for automation and marketing, which are key elements for our business. I like the chatbot feature as it helps us automate chats based on their category, allowing us to reach a larger audience effortlessly. Additionally, I find the marketing campaigns feature very beneficial as it enables us to send marketing content and reach more people easily without worrying about our number being blocked. This capability of executing marketing campaigns smoothly is one of the cool features I value highly. **What do you dislike about Wati?** I find the campaign rules problematic because the need for content approval causes delays in our marketing efforts, making our campaigns late. Additionally, the pricing structure for campaign messages could be more transparent and user-friendly. Also, while the initial setup for Wati is easy, the process involving meta things and verification is somewhat complicated. **What problems is Wati solving and how is that benefiting you?** Wati automates WhatsApp conversations with chatbots, allowing us to manage a larger audience effortlessly and conduct marketing campaigns without the risk of getting blocked. ### 2. Create chatbots and attend to customers immediately **Rating:** 4.0/5.0 stars **Reviewed by:** Manuel G. | Marketing and Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Wati?** The ease with which I can create chatbots **What do you dislike about Wati?** The price, compared to other applications, is more expensive. **What problems is Wati solving and how is that benefiting you?** Immediate customer service, which reduces the hiring of personnel for that function **Official Response from Cheuk Kwan (Poko) Lam:** > It's great to hear that our chatbot builder makes it easy to provide immediate customer service while optimizing your team's headcount. Reducing operational overhead while keeping response times low is a huge win. We also hear you on the pricing. We know we are a premium option compared to some alternatives, and we continuously look at how to pack more value into our plans to ensure the investment scales with your business's growth. Thank you for the honest feedback! Best regards, Team Wati ### 3. Sending Quick Broadcasts and Low Cost per Message Sent **Rating:** 5.0/5.0 stars **Reviewed by:** Luan P. | Gerente auxiliar de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** I like the service and the partnership system. Besides being a customer, I am also part of the partner program. As an agency owner, I can recommend my clients to use Wati, and everyone benefits because they pay less and get discounts on the broadcasts, while I receive a commission for it. **What do you dislike about Wati?** What can be improved are the chatbot limits. Other tools, although not as cheap, offer unlimited requests, which makes it easier to create automation and connect bots. Other than that, it serves very well. **What problems is Wati solving and how is that benefiting you?** I use Wati to send broadcast messages via WhatsApp, helping my salespeople manage and convert leads. It is extremely fast, allowing the sending of more than 15,000 messages per minute, and offers the lowest cost per message among the tools I have tested. ### 4. Effortless WhatsApp Integration, but Automation and Analytics Need Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ritik G. | Assistant Manager - Digital Operations & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Wati?** Wati offers seamless WhatsApp integration with CRMs like Zoho, making customer communication effortless. The automation workflows and broadcast features are easy to set up and save a lot of manual effort. The interface is user-friendly and the support team is responsive. **What do you dislike about Wati?** Sometimes the automation builder feels limited — especially when handling complex conditions or multiple scenarios in one workflow. Also, analytics and reporting could be more detailed to track message performance and conversions better. **What problems is Wati solving and how is that benefiting you?** Wati helps us automate our customer communication over WhatsApp — from booking confirmations and reminders to missed call follow-ups and abandoned cart messages. It has significantly reduced manual effort, improved response time, and increased booking conversions. The seamless integration with Zoho CRM makes lead management and tracking much easier. ### 5. WhatsApp Automation with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan Esteban J. **Reviewed Date:** December 26, 2025 **What do you like best about Wati?** I like that Wati allows automating WhatsApp using Google Sheets in transcriptions. The tool managed to implement this integration on a large scale, which I really appreciate. The function of integrating with Google Sheets was particularly useful for me, as I needed to transcribe everything my clients said without having to access a chat, helping me filter by needs and ratings. Additionally, the initial setup of Wati was super simple and very intuitive, which I loved. Overall, I have liked everything so far. **What do you dislike about Wati?** For the moment, I have liked everything. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate WhatsApp using Google Sheets, which transforms manual tasks into automatic ones. It helps to automatically transcribe customer conversations to facilitate filtering and analysis, reducing manual work and improving efficiency. ### 6. Efficient Customer Support with Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Emiliano L. **Reviewed Date:** November 13, 2025 **What do you like best about Wati?** I appreciate that Wati connects us directly to WhatsApp, providing our customer experience agents with an efficient channel to monitor, manage, and assist customers seamlessly. The integration makes it convenient for our team to directly interact with customers on a platform they already use extensively, enhancing our support capabilities. I really enjoy the ease of use at the agent level, which simplifies operations significantly. Our marketing team noted that the initial setup was straightforward once the WhatsApp requirements were met, highlighting the platform's user-friendly nature. **What do you dislike about Wati?** I find the reporting capabilities of Wati lacking. The reporting suite could be more comprehensive, ideally with the ability to create custom KPIs. Additionally, it would be beneficial to have an automatic cut-off feature for abandoned chats. **What problems is Wati solving and how is that benefiting you?** I use Wati to connect directly to WhatsApp, allowing my CX agents to efficiently monitor, manage, and assist customers with ease of use at the agent level. ### 7. Frustrating Account Management and Support when Cancelling **Rating:** 0.0/5.0 stars **Reviewed by:** Nicholas S. **Reviewed Date:** November 11, 2025 **What do you like best about Wati?** I find Wati fantastic for its seamless integration with WhatsApp Business API, simplifying the process remarkably. The experience and insights it provides for configuring both Meta and WhatsApp connections stand out, making the setup not just simple but also efficient. I appreciate how easy it is to integrate AI chatbot elements into the system, adding value by streamlining communication tasks. The initial setup was straightforward, which made getting started with Wati hassle-free. **What do you dislike about Wati?** I find the account management and cancellation process with Wati challenging. When I contacted support to cancel my account, they were unresponsive and did not assist me. I had to search the website extensively, as there was no straightforward option to cancel my account from the user dashboard. The process was unnecessarily complicated, misleading, and introduced friction, making it very difficult to find how to cancel the account. **What problems is Wati solving and how is that benefiting you?** I use Wati for WhatsApp Business API integration, simplifying the setup and integrating AI chatbot elements. ### 8. Seamless Automation with Wati API **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro M. | Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Wati?** I love that Wati has an API that I can use. It allows me to streamline my flow of creating a customer. When a customer joins my system, I automatically create an account for them, and then create a contact on Wati so I can keep the loop and maintain contact with that customer. The onboarding process was pretty easy, and setting up the API was straightforward because they provided me with the API key and Swagger docs. These features really simplify my workflow. **What do you dislike about Wati?** Sometimes it is a bit slow, but it doesn't happen all the time. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate contact creation and communication via WhatsApp when users sign up. It streamlines my workflow, ensures a smooth customer contact process, and keeps conversations active through its API. ### 9. Streamlined Marketing and Customer Support with Powerful AI Chatbot **Rating:** 5.0/5.0 stars **Reviewed by:** Mustafa Z. | Digital Marketing executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Wati?** This platform offers the best interface for mass broadcasting marketing messages. When our customers reply to us, we are always ready to respond to their queries with the help of the AI chatbot. We have managed to reduce our customer service agents' workload by 40%, which has allowed us to redirect our workforce toward more productive tasks and invest in developing their knowledge and skills. **What do you dislike about Wati?** The only drawback I noticed is that we are unable to start a conversation with our customers unless they reach out to us first. **What problems is Wati solving and how is that benefiting you?** BY USING wati we were able to reply to our customers in seconds. Also, the AI chatbot enabled us to answer queries without the need of human intervention. ### 10. Free Trial Membership Makes Wati a Wonderful Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Avishek B. | Assistant Manager, Electrical/Electronic Manufacturing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Wati?** The Free membership part the Trial membership is free and you can use it for your work before you subscribe **What do you dislike about Wati?** Nothing Its just been a wonderful experience using Wati **What problems is Wati solving and how is that benefiting you?** It provides a platform to your business Solution and Product to interact with your clients **Official Response from Cheuk Kwan (Poko) Lam:** > We're glad the free trial gave you a risk-free way to test out the platform and make sure it fit your workflow before subscribing. Providing a reliable space to interact with your clients is exactly what we aim for, so it's awesome to hear you've had such a smooth experience from the start. Thank you for the support! Best regards, Team Wati ### 11. Facilitate Attention with Automated Chatbots **Rating:** 3.5/5.0 stars **Reviewed by:** Erika Rocio A. | Supervisor del servicio de atención al cliente **Reviewed Date:** November 25, 2025 **What do you like best about Wati?** I love Wati's ability to create new chatbots, which is incredibly useful since we can develop a distinct chatbot for each service offered at the university, thus ensuring more precise and specialized attention. Additionally, I appreciate that it provides automated responses outside of working hours, helping to maintain continuity in customer service. I found the initial setup of Wati to be simple and hassle-free, which greatly facilitated its implementation in our daily operations. **What do you dislike about Wati?** The criteria used to assign the category to the distribution templates are not clear, and I need a detailed explanation of why a different category is assigned than the one I request, even when I meet the listed criteria. **What problems is Wati solving and how is that benefiting you?** I use Wati to receive and respond to inquiries outside of working hours and to create customized chatbots for various academic services. ### 12. The Ultimate Sales & Support Tool for E-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Junaid K. **Reviewed Date:** October 27, 2025 **What do you like best about Wati?** I love Wati for its intuitive and user-friendly interface, which made the transition and setup processes straightforward and smooth. Its seamless integration with Shopify enhances my e-commerce operations significantly. I find the automated chat flows incredibly effective for managing both sales and support functions. The chat automation and broadcast campaigns are perfect solutions for promotions and product launches, ensuring communication remains smooth and professional. Wati has proven to increase our response rates and improve lead conversions. Additionally, it delivers faster customer service, which is crucial for maintaining a competitive edge. The ability to effortlessly integrate and handle chat routing and templates adds efficiency to our workflow. I appreciate that Wati can transform WhatsApp into a powerful tool for sales and support, making it the best solution out there for e-commerce businesses. **What do you dislike about Wati?** N/A **What problems is Wati solving and how is that benefiting you?** I use Wati for automated chat flows that enhance sales and support, making promotions, launches smooth, increasing response rates, improving lead conversions, and delivering faster customer service. ### 13. Simple, Straightforward Template Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Anas Y. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Wati?** Template creation is pretty simple and straightforward **What do you dislike about Wati?** Have faced payment related issues, specifically the auto debit **What problems is Wati solving and how is that benefiting you?** Integration with the Salesforce **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that the template creation process is working smoothly for you and that the Salesforce integration is adding value to your workflow. We built those features specifically to make syncing your data and launching campaigns as straightforward as possible. However, we hear you regarding the auto-debit and payment issues. We know how frustrating billing hiccups can be when you're trying to keep your operations running without interruption. If you’re still experiencing any trouble with your payments, please feel free to reach out to me directly at cheukkwan@clare.ai so we can look into your account and get this sorted out for you. We’re glad to be a part of your toolkit and appreciate you sharing these insights. Talk soon, Team Wati ### 14. Easy to use and with very manageable options **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Wati?** The ease with which I can manipulate the options **What do you dislike about Wati?** The biggest disadvantage is that I must cancel that phone number. It works slowly through the web and even worse through the app. **What problems is Wati solving and how is that benefiting you?** Mass contact with clients. Reminder of due dates. **Official Response from Cheuk Kwan (Poko) Lam:** > Handling mass client outreach and setting up due date reminders shouldn't require a steep learning curve, so it's great to know you've found the platform options easy to navigate. That said, we know the phone number setup can feel like a major hurdle. Because of how Meta structures the WhatsApp Business API, dedicating a number exclusively to the API is a standard platform requirement, but we completely understand how restrictive that transition feels if you have to let go of a previous setup. We are also taking your notes about the web and app lag straight to our engineering team—slow interfaces drag down daily workflows, and we're actively working on optimization updates to improve speed across both platforms. Thank you for the balanced feedback. Best regards, Team Wati ### 15. Easy to Use, But Far Too Expensive to Scale **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Wati?** Wati is easy to use, offers solid features, and stays strongly focused on WhatsApp. **What do you dislike about Wati?** It's just super expensive, as soon as you want to really get seruious with Wati, they charge a lot, I would really not advice Wati. For 10 users you will end up paying like 300 USD and you need to purchase AI credits which are expensive as well. If possible use something else. **What problems is Wati solving and how is that benefiting you?** Answering whatsapp. **Official Response from Shirish Nair:** > Hi there, Thanks a lot for sharing your honest feedback. We really appreciate it. Glad to hear that you find Wati easy to use and useful for handling WhatsApp conversations. That said, we hear you on the pricing. As teams grow and usage increases, costs can definitely add up, and that’s something we’re actively working on improving. In many cases, there are ways to better optimize the setup or plan based on how you're using Wati, and we’d love to help you with that. If you’re open to it, please reach out to me at Shirish@wati.io, and we'll take a look at your account and see how we can make things more cost-effective for you. Thanks again for your feedback. Looking forward to hearing from you. Best, Team Wati ### 16. Empowers Sales with Effortless Setup and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Desarrollador Independiente **Reviewed Date:** December 25, 2025 **What do you like best about Wati?** I mostly use Wati to create chatbots for brand promotions and contests, and to develop chatbots that help companies accelerate their sales process. I find the API pretty simple to use, and the chat UX is easy for non-tech people to learn. The pricing is pretty competitive for an enterprise-level tool. I really appreciate the support team; they answer almost immediately and help us implement our ideas. The initial setup of Wati was really easy for my team. **What do you dislike about Wati?** They are missing some API which are available in WhatsApp, like sticker support or special message types. **What problems is Wati solving and how is that benefiting you?** I use Wati to create chatbots for brand promotions, accelerate sales, and find the API simple and chat UX easy for non-tech people. ### 17. Easy Channel Connections and Broadcasts with Simple Account Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Wati?** Easyness to connect channels, easyness to send broadcasts, and management of the account (sets, upgrades, etc.) **What do you dislike about Wati?** UX/UI is definitely a barrier. I had to talk to support or our account manager for almost every single use case I needed to implement. **What problems is Wati solving and how is that benefiting you?** Automation of messages for new leads, broadcast to current customers, etc. **Official Response from Cheuk Kwan (Poko) Lam:** > Connecting channels and running broadcasts should be the easy part, so it’s great to hear those features are smoothly handling your lead automation. That said, navigating the platform should be just as seamless. You shouldn't need a guide every time you want to try a new setup. We've shared your feedback directly with our product team to help them pinpoint exactly where the dashboard is causing the most friction. Thank you for the honest input. Best regards, Team Wati ### 18. Effortless Messaging, Perfect for Small Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Nonu C. **Reviewed Date:** January 23, 2026 **What do you like best about Wati?** I find Wati very easy to use, and I appreciate that it is very accurate in sending automated messages timely, with no lag at all. I also liked that the initial setup was very easy because the steps were clearly mentioned. After switching from QuickReply, I realized Wati is much easier and less expensive. Overall, I think it's a very good platform, and I really like it. **What do you dislike about Wati?** Its really good platform not dislikes tbh **What problems is Wati solving and how is that benefiting you?** I use Wati to send my customers order confirmations, abandoned cart messages, and offers. It's very easy to use and sends automated messages accurately and timely without any lag. **Official Response from Cheuk Kwan (Poko) Lam:** > Switching from QuickReply and finding Wati both easier and more budget-friendly is a huge compliment! We're thrilled that your automated order confirmations, abandoned cart alerts, and promotional offers are hitting your customers' phones right on time with zero lag. Keeping those core e-commerce workflows seamless is exactly why we built the platform, so it's wonderful to know we are delivering a reliable experience for your business. Thank you for the glowing review and for choosing Wati! Best regards, Team Wati ### 19. Smart Retrying Helps Us Reach More People with Every Broadcast **Rating:** 4.0/5.0 stars **Reviewed by:** Santanu P. | Manager-Digital Promotion & Development, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Wati?** Smart Retrying feature that helps us send the broadcast to a larger number of people **What do you dislike about Wati?** Support system. There's literally no POC we can connect to in case of an emergency **What problems is Wati solving and how is that benefiting you?** There are many platforms in the market, but wati is different. It helps us with Smart Retry option that helps us reach a larger audience whom we cannot reach on the first go. **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you so much, Santanu! Really glad to hear that Smart Retrying is working well for your business. That's exactly what we built it for — making reaching a larger audience effortless so you can focus on growing. We also take your feedback regarding our support system seriously. We understand the importance of having a direct point of contact during emergencies, and we are sharing this feedback with our leadership team as we look to improve our service. We're always improving, so stay tuned for more! Feel free to reach out anytime if you need anything! ### 20. WATI Simplifies WhatsApp Integration for Developers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Wati?** As a developer, WATI has really helped make my life much simpler. I no longer need to constantly deal with frequent changes or updates on the WhatsApp platform itself. WATI abstracts away much of that complexity, allowing me to focus on building features and delivering value instead of maintaining WhatsApp-specific integrations. **What do you dislike about Wati?** The web page is filled with so many small widgets that it becomes overwhelming to navigate. **What problems is Wati solving and how is that benefiting you?** As a developer, WATI has significantly simplified my work. I no longer have to constantly manage frequent changes or updates on the WhatsApp platform itself. WATI takes care of much of that complexity, which lets me concentrate on building features and delivering value rather than spending time maintaining WhatsApp-specific integrations. ### 21. Intuitive Interface and Effortless Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Sreejith S. | Program Manager - She for STEM Incubator Delivery, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2025 **What do you like best about Wati?** User interface and ease of use. Team Inbox & Operator management. **What do you dislike about Wati?** Wati needs to be more prompt in customer service & issue resolution. Faced challenges in reintegrating with the meta once. **What problems is Wati solving and how is that benefiting you?** Wati is helping us reach out to more and more students to be enrolled into our program. We are able to help students facing technical and curricular issues. Wati is helping us nudge & notify student about the deadlines & help improve them their perfromances. ### 22. Effortless SMS and WhatsApp Lead Gen at Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Johnny W. | Founder and CEO, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2025 **What do you like best about Wati?** I like that Wati is not desperately complicated, making it straightforward to set up. It's a medium everybody uses since everyone's got their phone in their pocket, whether it's SMS or WhatsApp, and we can do it at scale. I also like the sequencing of messages for qualifying prospects, which ramps up complication pre-call, ensuring we only end up with calls booked with qualified prospects. That's where we get the most value. **What do you dislike about Wati?** There wasn't much that Wati did wrong. **What problems is Wati solving and how is that benefiting you?** I use Wati for mass SMS communication with prospects, qualifying leads, and booking calls. It's straightforward to set up, scales to SMS and WhatsApp, and improves conversion rates through effective qualification sequences. ### 23. Ultimate WhatsApp Broadcast Solution, Slightly Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Prabal S. **Reviewed Date:** December 12, 2025 **What do you like best about Wati?** I have used Wati for a long time, and it's the best tool to push WhatsApp messages in bulk from a genuine source. Scheduling the broadcast and APIs are the best, and I use templates and broadcasting a lot. Wati gives the validity for my clients, and I found the right product at first. The initial setup was easy. **What do you dislike about Wati?** The cost per person for using Wati is high. The cost per message is also more than I would like. **What problems is Wati solving and how is that benefiting you?** I have used Wati for a long time to push WhatsApp messages in bulk, which is great for promoting my posters. Scheduling broadcasts and using APIs are the best features. Templates and broadcasting are what I utilize most. ### 24. User-Friendly Bulk Messaging Tool, Needs Better Support **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinay P. **Reviewed Date:** January 27, 2026 **What do you like best about Wati?** I find Wati easy to send messages in bulk, which is great for event promotion. I like that it's user friendly and easy to use, with features like easy setup and template creation making it very convenient. I've also received good responses using Wati. **What do you dislike about Wati?** Customer support could be improved. I wish support could simply help in setup rather than asking for raising more tickets. Also, connecting Meta is complex. **What problems is Wati solving and how is that benefiting you?** Wati makes it easy to send messages in bulk for event promotion, supports easy setup, and template creation which led to good responses. **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that bulk messaging and template creation are helping your event promotions get such a strong response. Making those large-scale campaigns easy to manage is a huge part of what we focus on. We also hear your frustration regarding the Meta connection and the ticket process. We know that the initial setup can be technical, and we’re working on making our onboarding more direct so you can spend less time raising tickets and more time running your events. Thanks for sharing these insights with us. Thanks again, Team Wati ### 25. Very simple to use and integrate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Wati?** Very easy to use and with many integrations. There is nothing I can't do with Wati! **What do you dislike about Wati?** Meta's rules sometimes end up affecting usage, but I understand that this happens because of Meta itself. **What problems is Wati solving and how is that benefiting you?** Automations and AI agents in the daily life of SDR and sales teams. They help organize and significantly speed up processes without the need to increase the team. **Official Response from Cheuk Kwan (Poko) Lam:** > It’s awesome to see how much your SDR and sales teams are leaning into our AI agents. Knowing that you're able to speed up your daily processes and scale your pipeline without having to rush out and hire more headcount is exactly the kind of impact we love to hear about. We also really appreciate your perspective on Meta's rules. Navigating those shifting boundaries is definitely part of the landscape, so we're glad it hasn't slowed down what you're building. All the best, Team Wati ### 26. User-Friendly Interface That’s Easy to Understand and Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Wati?** Its user-friendliness. Easy-to-understand and use interface **What do you dislike about Wati?** its too costly and need to renew subcription every year **What problems is Wati solving and how is that benefiting you?** Watti is very easy to use with our software through API calls. It helped us make our ERP software more resilient and informative. ### 27. A Reliable and Versatile Partner for Our WhatsApp Projects 🚀. **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Wati?** WATI has been a game-changer for us at NODO. As a company that designs and operates loyalty programs, promotions, and customer experience solutions, we rely heavily on WhatsApp as a key channel. WATI has allowed us to build responsive, scalable and automated workflows that have made a real impact across several projects. What I love the most is how intuitive the platform is — our team was able to get started quickly, and we’ve used it for everything from customer registration and engagement, to prize redemptions and customer service flows. The broadcast feature, integrations, and analytics have been especially useful for tracking performance and optimizing campaigns in real time. Support has also been fast and friendly whenever we’ve needed help. WATI keeps evolving and that’s exciting — it means we can keep improving how we connect with people. Highly recommended for any team that wants to take WhatsApp to the next level. **What do you dislike about Wati?** We have successfully integrated the GPT API but we would love to see Wati develop more iA integrations and functionality that will allow us to train a model and allow it to automatically handle the most frequent queries we receive, thus making an improvement to the automated responses and flows that we use today, providing a better experience to users. **What problems is Wati solving and how is that benefiting you?** Wati has allowed us to have a scalable and stable WhatsApp solution. Before we were frequently banned from WhatsApp for using non official business channels. ### 28. Convenient Platform for Managing Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Rachna . **Reviewed Date:** January 23, 2026 **What do you like best about Wati?** I find Wati to be a very convenient platform. Its dashboard is super easy to use and can be easily operated from any device. It makes the overall process easy to reach out to leads and assign them to my team. The initial setup was very easy, with clear steps provided. I would recommend it 10 on 10. **What do you dislike about Wati?** nothing **What problems is Wati solving and how is that benefiting you?** I use Wati to manage all my leads from Meta ads and send broadcasts. It makes reaching out to leads and assigning them to my team easy. **Official Response from Cheuk Kwan (Poko) Lam:** > Hi there, Rachna! It’s great to hear that managing leads from Meta ads and assigning them to your team has become so much more convenient. We designed the dashboard to be accessible from any device because we know that staying responsive to new leads often happens on the move. Knowing that the setup steps were clear and easy to follow is a big win for us. We’re happy to be a part of your daily workflow for staying connected with your audience. Best, Team Wati ### 29. Best Service Provider for Whatsapp Business API **Rating:** 5.0/5.0 stars **Reviewed by:** Emran S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Wati?** We've been using Wati.io for over a year now, and I can confidently say it has completely transformed the way we handle customer support. The platform is incredibly feature-rich, allowing our team to manage hundreds even thousands of inquiries efficiently and without any hassle. Their customer support team is responsive and helpful, always ready to resolve our issues in no time, which is something I really appreciate as a business owner. What stands out most is how Wati helped us scale our lead management and sales conversions. Before using Wati, we were dealing with a limited number of inquiries manually, which held us back. With Wati’s automation and streamlined system, we’ve been able to respond faster, follow up better, and turn more leads into paying customers. As a result, we’ve seen a 10x growth in revenue—and I truly believe Wati played a huge role in that. **What do you dislike about Wati?** The only downside I’ve noticed is that their pricing is on the premium side. However, considering the value it brings, the efficiency it adds, and how it directly contributes to revenue growth, I’d still say it’s worth every penny. For any business serious about scaling customer support and sales, Wati.io is a solid investment. **What problems is Wati solving and how is that benefiting you?** Wati is helping us manage and respond to a large volume of customer inquiries efficiently through automation and team collaboration features. This has significantly improved our response time, boosted customer satisfaction, and helped us convert more leads into sales, ultimately increasing our business revenue. ### 30. Efficient Communication Tool with Minor Performance Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Anyssa V. **Reviewed Date:** December 16, 2025 **What do you like best about Wati?** I like Wati because it is easy to access and quick. It's really handy for sending messages to clients worldwide who can't speak over the phone. The translation of languages is a great help since our clients are from all over the world. I also appreciate that Wati allows more users and the initial setup was very easy. **What do you dislike about Wati?** It lags sometimes and doesn't refresh automatically. It could refresh every so often versus having to refresh manually. **What problems is Wati solving and how is that benefiting you?** I use Wati to communicate with international clients, especially when phone calls aren't an option. The quick access and language translation features are incredibly helpful. ### 31. Effortless Onboarding and Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Kurian N. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** Wati was super easy to use. They helped us set up and resolve issues during onboarding and while creating templates. Troubleshooting meta is difficult, and Wati helped us do this easily. **What do you dislike about Wati?** Most of the nice feature are in Pro plan **What problems is Wati solving and how is that benefiting you?** Wati assists us in sending notifications to our customers. We have also established our customer support workflow using Wati. ### 32. Wati offers a great experience, but its main issue is the lack of trust in the pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Yousef B. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Wati?** The key features of the system are its focus on Ease of Use, Clarity, Simplicity, Browsing Speed, and the responsiveness of customer service. **What do you dislike about Wati?** The lack of clarity in the final pricing after all additions leads to high suspicion regarding every new pricing request, and weakens trust due to the insufficient detail of pricing in the invoices. **What problems is Wati solving and how is that benefiting you?** The chatbot handles a large volume of customer inquiries, which relieves pressure on the work team (or 'support team'). This prompts us to update it periodically. ### 33. Effortless Setup and Seamless Adoption **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Wati?** It was super easy to ingerate and do the initial setup of WATI with our whats app business acount. We use the platform 2-3 times a month and its been incredibly easy for the entire team to use. **What do you dislike about Wati?** The % of people we can reach per blast. not sure if this is a WATI issue or a META issue but the % of people who receive the message, could be a metric Im looking to improve. **What problems is Wati solving and how is that benefiting you?** Event communication to a large number of people with ease **Official Response from Cheuk Kwan (Poko) Lam:** > It’s wonderful to hear that setting up Wati was a breeze and that your team finds the dashboard incredibly easy to navigate for your event updates. Regarding the message reach percentage: this is almost always tied directly to Meta’s backend constraints rather than Wati itself. Factors like Meta's per-user frequency caps (which prevent users from being overloaded with marketing messages), temporary network drops, or outdated phone numbers on your list can cause delivery rates to dip. We highly recommend checking your broadcast analytics dashboard inside Wati to pinpoint exactly which messages are failing, and making sure your contact list remains clean and fully opted-in to keep your Meta quality score high. Thank you for using Wati to keep your community connected, and for the valuable feedback! Best regards, Team Wati ### 34. User-Friendly with Valuable Automations **Rating:** 3.5/5.0 stars **Reviewed by:** Viknesh R. **Reviewed Date:** December 25, 2025 **What do you like best about Wati?** I find Wati to have an organized and good UI, which makes it easy to implement and respond to customers on time. The automations are really useful, and I also like that Wati provides an inbox for WhatsApp. Another thing I appreciate is the instant approval of templates. **What do you dislike about Wati?** I think the price should be according to respective countries. **What problems is Wati solving and how is that benefiting you?** I find Wati's organized UI easy to implement, making it simple to respond to customers on time. Its automation features are really useful, and its WhatsApp inbox is a key solution for us. ### 35. User-Friendly Chatting Made Easy with Wati **Rating:** 5.0/5.0 stars **Reviewed by:** Swethamary R. | Senior acdeimc counciler, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Wati?** I find Wati to be user-friendly, and the chatting process is good. Overall, Wati is good with good features, and the initial setup is easy. **What do you dislike about Wati?** nothing **What problems is Wati solving and how is that benefiting you?** I use Wati for chatting with customers. It's user-friendly and the chatting process is good. We've faced no problems using it. The initial setup was easy. ### 36. Efficient and Easy WhatsApp Automation **Rating:** 3.5/5.0 stars **Reviewed by:** Jasvinder S. | Customer Support Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Wati?** User-friendly, reliable, and great for WhatsApp automation. **What do you dislike about Wati?** Limited customization and occasional delays in notifications. **What problems is Wati solving and how is that benefiting you?** Wati centralizes customer communication and automates responses, saving time and improving efficiency. **Official Response from Cheuk Kwan (Poko) Lam:** > We're glad to be a reliable automation tool that helps streamline your day-to-day communication. However, notification lag completely defeats the purpose of a fast support desk. We hear you on how frustrating those bottlenecks can be, and we are sharing your notes about speed and customization limits straight with our product team to ensure we are prioritizing core platform stability. Appreciate you calling this out! Best regards, Team Wati ### 37. Amazing Chat and Calling Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Marko C. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Wati?** The chats are amazing, especially the calling feature **What do you dislike about Wati?** I would say that they will need some improvements on the integrations with hubspoot **What problems is Wati solving and how is that benefiting you?** geting in touch with a lot of people and not geting spammed **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you, Marko! It's incredibly rewarding to hear that Wati has made a tangible difference — helping you reach a large audience reliably while maintaining a high-quality chat and calling experience. That kind of real-world result is exactly why we do what we do. We also hear your feedback regarding the HubSpot integration. We are always working to improve our connectivity with other platforms, and we have shared your comments with our product team to help us prioritize these updates. We're rooting for your business and excited to keep being part of your growth journey! ### 38. Effortless Customer Retargeting with Wati **Rating:** 5.0/5.0 stars **Reviewed by:** Prem C. **Reviewed Date:** January 27, 2026 **What do you like best about Wati?** I like Wati because of its easy-to-access dashboard, which makes managing tasks straightforward. It's also convenient how easily I can assign charts to my team whenever there are new updates. The initial setup was very easy, which is a big plus. **What do you dislike about Wati?** Nothing **What problems is Wati solving and how is that benefiting you?** I use Wati to keep my customers updated with my latest products and offers, making it easy and convenient. **Official Response from Cheuk Kwan (Poko) Lam:** > Thanks for the shout-out, Prem! It’s great to hear that the dashboard and team assignment features are making your daily workflow more straightforward. We really aimed to make product updates and customer outreach as efficient as possible, so knowing that’s helping you stay connected with your audience is a big win for us. We’re happy to be a part of your toolkit and look forward to seeing your team's continued success. Best, Team Wati ### 39. Easy to Use, Cost-Effective Messaging Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag C. **Reviewed Date:** December 29, 2025 **What do you like best about Wati?** I like that Wati is easy to access and very customer-friendly. The UI and UX are designed to be more customer-friendly, making it easy to use. I also appreciate that the initial setup was quite easy because the steps were clearly guided. **What do you dislike about Wati?** I think the customer support could be improved, making it easier to reach out to them for any issues. **What problems is Wati solving and how is that benefiting you?** Wati helps me reach my customers at a minimal cost, boosting my business. ### 40. Wati is best for whatsapp, they have good support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2025 **What do you like best about Wati?** Shared team inbox that actually works. Good support team. Easy to use. Timely updates. **What do you dislike about Wati?** The price is a little bit high. No issues till date. **What problems is Wati solving and how is that benefiting you?** Centralizes all WhatsApp chats into a team inbox Automates replies, follow-ups, and lead qualification with chatbots. Integrates with CRM and other tools for better tracking ### 41. No. of fake orders has come down significantly **Rating:** 5.0/5.0 stars **Reviewed by:** Shalin K. | Founder - Dropshipper - SP Stores, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Wati?** I have started using Wati for my D2C website spstores.in. I use it to confirm orders. It enables us to confirm the genuine orders and filter out the fake ones. The RTO percentage has come down significantly. I also use WAti to do bulk campaigns and inform customers about new launches. The customer support is good as well - they will keep on following up with you until your issue is resolved. **What do you dislike about Wati?** I do not think of any downsides right now. **What problems is Wati solving and how is that benefiting you?** It has reduced the number of fake orders for my D2C website. ### 42. Proved to be a very good tech platform for my Agri Tech startup and helped us enabling agri based communication with customers and different stackholders , Also Wati platform is great value to money with a very good customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Parvinder K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2022 **What do you like best about Wati?** WATI is a very good technology platform and our experience with WATI has been exceptional. As a company,we are working closely with food processing companies, agri-buyers and a large farmer's network at different locations and WATI proved to be a very good communication platform to communicate with Farmer to provide them crop advisory and market updates for their harvested crops.Also WATI helped us to communicate seamless with corporate food buyers for buying requirements ,providing them updates about best prices available for a particular crop raw material,sending logistics related alerts for procuring bulk raw materials .WATI platform is highly scalable and helped us in handling large volumes of messages ,sales and marketing campaign across our customers who are farmers and corporate food buyers. Their customer support is very good and understands the unique needs and contexts of the business domain of user of WATI.Thanks to WATI team for helping us in building trust and in deliver timely information, and scale our outreach efficiently with our customers. Also their pricing is also very genuine and good value for money Keep up the good work,team WATI. Thanks. **What do you dislike about Wati?** Nothing as such. Team is doing very good work with excellent customer service **Recommendations to others considering Wati:** WATI is an excellent product. If you are a startup with limited resources, this is a perfect choice. **What problems is Wati solving and how is that benefiting you?** We interact with farmers for advisory, crop input, etc., by using this product. Our engagement level has increased after using this product, and traction has improved significantly. ### 43. Comprehensive support with great overall value **Rating:** 5.0/5.0 stars **Reviewed by:** Yong Yi f. | Assistant Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Wati?** We've been using WATI for few years now, mainly to automate follow-ups and it's been a great help! They are always introducing new features, and that comes with great support, from webinars to knowledge base articles, making sure we stay updated. Their support materials are well-prepared, clear, and often include visuals like screenshots or GIFs to make things easier to understand. **What do you dislike about Wati?** From our experience there's not much to dislike about WATI. Most of the challenges are due to limitations from Meta. While WATI’s pricing is on the higher side, we’ve come across other platforms that charge more but offer fewer features, so overall, we still find it to be a valuable solution. **What problems is Wati solving and how is that benefiting you?** Automate following-up processes with minimal maunual efforts ### 44. Wati is affordable, and reliable, compared to the majority of the Market. I did my research **Rating:** 5.0/5.0 stars **Reviewed by:** Charaf E. | CEO OF MY COMPANY, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Wati?** The price to value is really good. I can't deny that. Anyone who does his research will know that most competitors are either much more expensive or unreliable. **What do you dislike about Wati?** I'd say that the only that probably wasn't that great, I'd say cost per bots. If' you're not using many of them as I do, you'd have no problems at all. I really met few to no challenges using WATI for the last 6 to 8 months. **What problems is Wati solving and how is that benefiting you?** WATI IS GREAT AT SENDING BROADCAST, SENDING WHATSSAPP MESSAGE IN BULK IN A LEGIT WAY THAT WOULD CAUSE YOU NO PROBLEMS WHATSOEVER WITH FACEBOOK AND MANAGING A BIG NUMBER OF WHATSSAPP MESSAGES. ### 45. Best tool that BookMyPooja can have **Rating:** 5.0/5.0 stars **Reviewed by:** Dayanand K. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Wati?** We run a platform called BookMyPooja, it is India's fastest growing pandit and puja services platform serving for indian religious and spiritual needs. Our customers always need to chat with someone before doing the booking, and what better way than whatsapp as a channel. With a growing team and number of leads and enquiries, we were searching for a better tool that can help us manage the growing complexity. Furthermore, since a set of questions are usually the same hence the bot feature works wonders for us in terms of increasing productivity of team and guiding the leads in a better way **What do you dislike about Wati?** Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market. **What problems is Wati solving and how is that benefiting you?** We run a platform called BookMyPooja, it is India's fastest growing pandit and puja services platform serving for indian religious and spiritual needs. Our customers always need to chat with someone before doing the booking, and what better way than whatsapp as a channel. With a growing team and number of leads and enquiries, we were searching for a better tool that can help us manage the growing complexity. Furthermore, since a set of questions are usually the same hence the bot feature works wonders for us in terms of increasing productivity of team and guiding the leads in a better way ### 46. Best WhatsApp Marketing Tool for every Business **Rating:** 5.0/5.0 stars **Reviewed by:** Arjun M. | Digital Marketing Head, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Wati?** I like the Wati user interface very much. It is easy to use and the navigations are very simple. Now coming to the best part it helps to make the customer communication and marketing very effective. We have used it for sending bulk messages as well as for Whatsapp automations. Wati has also helped us to create chatbots, funnels and to do remarketing campaigns. **What do you dislike about Wati?** As of now i don't have any dislikes about Wati as it does an excellent Job. More features can be added **What problems is Wati solving and how is that benefiting you?** Wati helps us to make customer communication via easy with the help of its chatbots and marketing communications via whatsapp. It helps to keep in touch with customers, increase retentions and scale the business activities ### 47. Most Feasible Service **Rating:** 5.0/5.0 stars **Reviewed by:** Chandan K. | Marketing Head, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Wati?** I have been using this software since 2024 and this is the most easiest tools to install and use. It is helping me in doing seamlessly conversation with my customers and it's providing more production in terms of business growth. The customer support from the team is very amazing. It's very easy to install and implement. Overall It's very necessary for a business now a days. Highly recommended. **What do you dislike about Wati?** It's little bit expensive.Over all experience is amazing. **What problems is Wati solving and how is that benefiting you?** I was unable to respond my customer during office hours but with the help of this software I am very able to respond my customer with chatbot and I can easily send them the every steps of their order updates through automation. ### 48. Boosts Conversions with Easy-to-Use Features **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag C. | Co-Founder **Reviewed Date:** January 20, 2026 **What do you like best about Wati?** integration has been further better, and chatbots and customer support is even better **What do you dislike about Wati?** i dont think anything further can be improved now **What problems is Wati solving and how is that benefiting you?** I use Wati for WhatsApp marketing, which has increased conversions and saves time with features like a shared inbox and automated replies, allowing my team to work from one simple interface. **Official Response from Cheuk Kwan (Poko) Lam:** > Hearing that you feel there’s nothing left to improve is the ultimate compliment for our team! We’re thrilled that our integrations, chatbots, and customer support are hitting the mark for you. It’s awesome to know that features like the shared inbox and automated replies are keeping your team aligned while directly driving up your marketing conversions and saving you valuable time. Thank you for the incredible feedback and for partnering with Wati! Best regards, Team Wati ### 49. Sleek User Interface That Elevates the Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Yash G. | Chief Of Sales & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Wati?** User interface is great. It is a good scable software for Customer Support and Sales **What do you dislike about Wati?** It is a bit expensive- AI features are a bit complicated. **What problems is Wati solving and how is that benefiting you?** Over 10,000 leads are now being recorded on WATI and we are very happy with software ### 50. Wati is good tool but it is expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Tawqeer F. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2025 **What do you like best about Wati?** It is easy to integrate with shopify. Very easy to use and implement. We can use wati to send marketing messages which really helps us to generate more sales for our client. whenever we need support their support team responses. **What do you dislike about Wati?** Broadcast analytics is in the business plan which is very expensive. **What problems is Wati solving and how is that benefiting you?** Really helpful in COD messages for ecommerce business and also order fulfillment messages and tracking details are send via wati with ease. here in Indian market people use emails very less while there is more traffic in WhatsApp. and wati made it possible to connect with our customers via WhatsApp. ## Wati Discussions - [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) - 1 comment, 2 upvotes - [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) - 2 comments, 2 upvotes - 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