---
title: Wati Reviews
meta_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 500 reviews by the users' company size, role or industry
  to find out how Wati works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 500
  scale: '5'
date_modified: '2026-07-28'
parent_category:
  name: Development
  url: https://www.g2.com/categories/development
---

# Wati Reviews
**Vendor:** Wati  
**Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 500
## About Wati
Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team&#39;s productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified.



## Wati Pros & Cons
**What users like:**

- Users praise WATI for its **ease of use** , finding it intuitive and efficient for various automation needs. (178 reviews)
- Users value the **effortless automation** of WATI, enhancing communication and efficiency for businesses and startups alike. (117 reviews)
- Users praise Wati&#39;s **excellent customer support** , highlighting responsive, patient assistance that enhances their experience. (89 reviews)
- Users appreciate Wati&#39;s **ease of use and flexibility** , making it ideal for startups and efficient communication. (88 reviews)
- Users find the **easy setup** of WATI with WhatsApp beneficial for quick integration and team efficiency. (86 reviews)
- Users value the **seamless integrations** of Wati, enhancing their WhatsApp communication and streamlining business processes. (77 reviews)
- Easy Integrations (71 reviews)
- Simple (70 reviews)
- Time-saving (60 reviews)
- User Interface (59 reviews)

**What users dislike:**

- Users find Wati&#39;s pricing to be **expensive** , especially with additional fees for messages and broadcasts. (61 reviews)
- Users find the **cost and pricing model** of Wati challenging, particularly for smaller and non-profit organizations. (49 reviews)
- Users express a need for **missing features** like dark mode, internal notes, and better customer service options. (37 reviews)
- Users express concerns over **pricing issues** , finding it challenging for smaller businesses and non-profit organizations. (36 reviews)
- Users experience **messaging issues** with Wati, including delays, message delivery problems, and API restrictions from WhatsApp. (31 reviews)
- Users express frustration over the **poor customer support** of Wati, highlighting difficulties in reaching assistance and slow response times. (30 reviews)
- Limited Features (27 reviews)
- Chat Functionality (24 reviews)
- Chat Functionality Issues (18 reviews)
- Integration Issues (18 reviews)

## Wati Reviews
  ### 1. WATI has been a fantastic tool for managing our customer interactions on WhatsApp

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hardik M. | Senior Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2025

**What do you like best about Wati?**

The automation options are quite flexible and assist us in dealing with queries efficiently, thus enhancing the business cycle. We particularly appreciate the simplifying of template creation and the integrations with our systems that are already in place.

WATI chat is relatively simple to use, and their professionals are always on hand to assist with a different set up or debugging. In my opinion, looking to improve customer communication through WhatsApp, WATI will be a good choice!

**What do you dislike about Wati?**

Although it has great potential, WATI has some limitations to it. For example, the pricing structure may be a bit too high for small businesses. Finally, I believe the analytics facility can be made more detailed in order to be able to understand more about customers.

**What problems is Wati solving and how is that benefiting you?**

WATI is now allowing us to optimise customer interaction via WhatsApp and therefore we are able to respond to customer queries more promptly as well as be able to handle conversations better. The ability to automate with chatbots and quick replies, for example, has cut down on the manual work significantly making us saving time and increasing the happiness of our customers.

It also gives us the ability to send updates, timely messages and updates to our customers which also has improved our relationship with them. The use of WATI alongside our existing CRM has enabled us to create a smooth process in the organization increasing the efficiency and experience for the customers and the workers.

  ### 2. Most Reliable and Affordable product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gokul K. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 06, 2025

**What do you like best about Wati?**

Broadcasting and chat flow is I can say its best part in wati

**What do you dislike about Wati?**

UI is need to be improved lot compare to all other competitors

**What problems is Wati solving and how is that benefiting you?**

Communication between customers and companies through whatsapp is the best thing, its solving customers communication gap

  ### 3. Excellent

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aneel Kumar C. | Managing Director, Enterprise (> 1000 emp.)

**Reviewed Date:** April 29, 2022

**What do you like best about Wati?**

The integrations provided by WATI are superb and the team is constantly adding more integrations and features based on our requests. We're extremely satisfied...

**What do you dislike about Wati?**

Collecting image from user through BOT we need to integrate.

**What problems is Wati solving and how is that benefiting you?**

NICE Tool, especially WATI Integrates natively with several tools such as Google Sheets, HubSpot CRM, Zapier, Zoho CRM, Shopify &Woo Commerce.

  ### 4. Very good service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pietro  C. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 16, 2025

**What do you like best about Wati?**

The possibility of making a lot of processes automatic

**What do you dislike about Wati?**

Sometimes it takes too long to refresh.

**What problems is Wati solving and how is that benefiting you?**

Reminder for appointments

  ### 5. Wati system

**Rating:** 4.5/5.0 stars

**Reviewed by:** Miguel M. | administrador, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 15, 2025

**What do you like best about Wati?**

Wati is a company that always seeks to innovate and bring solutions to the realm of commercial relations via WhatsApp. I recommend it.

**What do you dislike about Wati?**

the maximum number of users, I would like it to be 6 free

**What problems is Wati solving and how is that benefiting you?**

help in communication between clients efficiently

  ### 6. Great way to talk to customer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Manjunath  K. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2025

**What do you like best about Wati?**

Its easy to use and interact with customer, very good customer support too.

**What do you dislike about Wati?**

The Android app is bit slow. It takes 5 seconds to open

**What problems is Wati solving and how is that benefiting you?**

We can automate a lot of customer requests that we were doing manually using chatbots.

  ### 7. Wati Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Navdeep  S. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2025

**What do you like best about Wati?**

We are using wati for almost an year now, the good part of wati is that it handles all our queries through the automation bot that we have creates and embedded on our website.

**What do you dislike about Wati?**

Nothing as such, if there is any dislike that should be integration of wati with MAKE and i think that is currently under works and will be available soon.

**What problems is Wati solving and how is that benefiting you?**

Chatbots

  ### 8. Great tool for handling whatsapp communication in a company

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alejandro S. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2025

**What do you like best about Wati?**

It is reliable, well structured and has a good interfase

**What do you dislike about Wati?**

The usage reports could be improved to have better statistics

**What problems is Wati solving and how is that benefiting you?**

It solves our need to communicate with customers using several agents and to have all the information in a centralized system

  ### 9. Wati is great for automating business whatsapp

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bob V. | Operationeel directeur, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Wati?**

I've been using wati for over a year now and it is a great tool to help me manage easy whatsapp conversations and structure the workflow. The setup is easy and the support is good. We are doing over 100 whatsapp conversations per day so the need for a tool like this was big. Currently implementing Wati in my other company aswell.

**What do you dislike about Wati?**

Support is good, but sometimes it can be a bit rough to get directly in touch without their chatbot/email

**What problems is Wati solving and how is that benefiting you?**

easy chat flows

  ### 10. Easy to use, very intuitive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jorge A. | Data Analyst, AI Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2025

**What do you like best about Wati?**

Easy to use, user friendly and very convenient for customer care roles.

**What do you dislike about Wati?**

Automations sometimes doesn’t work properly

**What problems is Wati solving and how is that benefiting you?**

Thank to Wati we can now send automated messages to all our customers and get all the data in one same place

  ### 11. Best platform for business whatsapp usage

**Rating:** 4.0/5.0 stars

**Reviewed by:** Abhinav G. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 14, 2025

**What do you like best about Wati?**

Ease of using business whatsapp when you are not a techie.

**What do you dislike about Wati?**

Interface is slow and not very intuive to use.

**What problems is Wati solving and how is that benefiting you?**

Sending message to our business customers

  ### 12. Amazing tool for sales and support teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julio C. | CMO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 30, 2025

**What do you like best about Wati?**

It's easy to use. Also, has a very competitive price for the solution provided.

**What do you dislike about Wati?**

The Ux for finding WhatsApp templates is not easy enough for the operative user.

**What problems is Wati solving and how is that benefiting you?**

Wati is helping us to improve the communication with our users. It is helping us to attend users inquiries in a more agile and productive way.

  ### 13. I stumbled upon Wati looking for a whatsapp outbound solution and I've found it!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicolas D. | Digital Marketing and Automation Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2025

**What do you like best about Wati?**

Even if we are in italy and they are in India, support is very kind and they fixed a few issues for us. I am now their affiliate partner and reffering to other companies I work for. Great SaaS!

**What do you dislike about Wati?**

Barrier to entry on advanced options might be a deterrent for some, but they offer guidance paying a professional.

**What problems is Wati solving and how is that benefiting you?**

We can evaluate operators with analytics, our Whatsapp Business was being blocked by Meta as it wasn't using API and templates and automation has been super helpful.

  ### 14. Send bulk WhatsApp messages with better ROI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hafsal M. | Growth Strategist, E-Learning, Enterprise (> 1000 emp.)

**Reviewed Date:** July 03, 2025

**What do you like best about Wati?**

Better price, user friendly dashboard, and perfect analytics to track the report

**What do you dislike about Wati?**

Not suitable for all sort of industries. Customer support is average.

**What problems is Wati solving and how is that benefiting you?**

We're having an anroid app. So, for those who're using iOs is not reachable to us doing inapp campaigns. So, we're depending WhatsApp to reach such users.

  ### 15. WhatsApp Messaging Feature Stands Out, But Room for Improvement and to do lower the pricing

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2025

**What do you like best about Wati?**

Sending WhatsApp message by integrating with accounting system

**What do you dislike about Wati?**

High pricing discourage many clients to adopt Wati

**What problems is Wati solving and how is that benefiting you?**

Sending WhatsApp message by integrating with accounting system

  ### 16. Team Inbox function is very clean and easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2025

**What do you like best about Wati?**

The Team Inbox function is both clean and easy to use

**What do you dislike about Wati?**

When I first created the account, there was lack of guidance on how to setup the account. It took a very long time to set everything up and to have it smooth running.

**What problems is Wati solving and how is that benefiting you?**

Mainly on the Customer Service role

  ### 17. WATI - The Perfect WhatsApp Solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Husain T. | Creative Director, Animation, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 11, 2024

**What do you like best about Wati?**

1.The platform makes it incredibly easy to use and campaigns quickly.

2. offers a wide range of features, including automation bots.

3. The messaging limit automatically increased without us having to inform the team.


We primarily use Wati for broadcast messages and appreciate the detailed analytics it provides, which help us gauge the effectiveness of our campaigns.
User management is straightforward, and the platform is entirely self-serve, eliminating any dependency on the Wati team.

Overall, Wati has been a reliable solution for our WhatsApp marketing needs

**What do you dislike about Wati?**

1. Price is quite high.

2. Campaign filters have some limitations.

**What problems is Wati solving and how is that benefiting you?**

We are tech agency, for my client we use transactional notification from our website

  ### 18. Amazing Customer Engagement Software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chandan K. | Marketing Head, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2025

**What do you like best about Wati?**

It's very easy to use.
It's very easy to implement.
It's very feasible for customer support.
I have been using this software since 2023.
The customer support team are very supporting.
It's very easy to integrate on website and other software.
It has various number of features.
It's very cost effective.

**What do you dislike about Wati?**

It could be more feasible as per the competitors.

**What problems is Wati solving and how is that benefiting you?**

It has made our business very productive because after integrating this customer enagement we are very happy to assist our customers.

  ### 19. It's a game changer, useful for nurture

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rhythm S. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2025

**What do you like best about Wati?**

WATI has completely transformed how Planet Smart City connects with our customers! It makes staying in touch with facility managers, community managers, and residents effortless through WhatsApp. The automation saves us a huge amount of time, while instant responses keep our leads engaged. Plus, the easy-to-use CTAs—like connecting with a rep—make starting conversations smoother than ever!

**What do you dislike about Wati?**

not a lot, broadcast analytics could be more advanced

**What problems is Wati solving and how is that benefiting you?**

It makes reaching out to customers easier, and very beneficial to push people further down the funnel

  ### 20. Great Products for Beginners

**Rating:** 4.0/5.0 stars

**Reviewed by:** Manish K. | Founder & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Wati?**

Simple and easy to set up if you know what you're doing, demos are available to help you wherever you need and there's also live chat to help you when you get stuck. The product is simple and quite easy to use, basic templates and functionality exist and are quite easy to set up. I used WATI in my last company and now using it in my own company. Integration is smooth

**What do you dislike about Wati?**

Basic product and not a lot of customisation is available, it's primarily targetted at small or medium ventures and if you're a large firm, I would advice you to look elsewhere, but if your work only involves basic stuff even when you're a large venture, you can consider them.

**What problems is Wati solving and how is that benefiting you?**

Helped me reduce the spill-off in terms of the users who leave without a purchase, I'm able to connect with them, send bulk messages and also increase my conversion rate.

  ### 21. Great Platform for Multiple Projects, But Trigger Costs need to be looked at

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marketing W. | Product Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2025

**What do you like best about Wati?**

We love using WATI! It's a simple and efficient platform that helps us manage multiple chat and conversational supports smoothly.

**What do you dislike about Wati?**

the cost for triggers could be more affordable.

**What problems is Wati solving and how is that benefiting you?**

it easy to manage customer interactions, automate responses, and handle multiple projects . This benefits us by improving customer engagement, saving time with automation, and ensuring smooth communication

  ### 22. Streamlining Customer Communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hassan Y. | IT Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2024

**What do you like best about Wati?**

WATI has been a game changer for our customer communication on WhatsApp! The multi-agent support feature allows our whole team to manage customer inquiries through one shared inbox, which is perfect for handling messages. We also love the automated workflows even when customers reach out after hours, they get an immdiate response, so no one feels ignored. Plus, the broadcasting tool makes it super easy to send out promotion and updates to our entire customer base. It's been a huge help for our business

**What do you dislike about Wati?**

WATI is great, but I think the costs can add up fast. The WhatsApp message fees and WATI's subscription fee get expensive if you send a lot of messages or use the broadcast feature a lot. If you rely on sending many messages, i think it can be little pricey.

**What problems is Wati solving and how is that benefiting you?**

WATI is super helpful for using whatsapp to talk to customers. You can have multiple people reply, automate messages, and send broadcasts, which makes everything smoother. I think its a bit pricey for small businesses, but if WhatsApp is a big part of how you communicate, i believee it’s worth it for the benefits

  ### 23. Highly Recommend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dhruvi C. | Head of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2025

**What do you like best about Wati?**

Very easy to setup and use. Customer support is really good and can easily be integrated with other platforms.

**What do you dislike about Wati?**

Getting a Blue tick is tricky. Looking forward to seeing it improved.

**What problems is Wati solving and how is that benefiting you?**

Customer support along with collecting leads. Generally live chat does not help with lead generation but wati solves both purpose.

  ### 24. Exceptional Start to Whatsapp for SMB by Wati

**Rating:** 5.0/5.0 stars

**Reviewed by:** Angad R. | Founder &amp; CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2025

**What do you like best about Wati?**

Ease of use, quick setup, great customer support team, intuitive chatbot

**What do you dislike about Wati?**

High monthly platform cost, limited discounted price option

**What problems is Wati solving and how is that benefiting you?**

Customer engagement and introduction to service. Customer support and 24/7 support through Chatbot. Wati has been great tool to help a roud the clock service business.

  ### 25. The BEST Whatsapp API on the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert G. | Founder and CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 05, 2025

**What do you like best about Wati?**

I use a lot of different automation software so the great thing about wati is that I have a monitoring platform that is separate from my account. I can monitor all my WhatsApp conversations. My AI agent is having via wati, I can't do that with other API connections so it gives me the power to send automated follow-ups and interject in conversations when the bot doesn't know how to answer questions or right way.

**What do you dislike about Wati?**

nothing really. Its all good no complaints

**What problems is Wati solving and how is that benefiting you?**

I use wati to create AI agents then deploy them to businesses.

  ### 26. One of the best chatbot creation and flow in the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Prithvi M. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2024

**What do you like best about Wati?**

Best thing about Wati is the creation of work flows and easy to use interface in terms of template and integrations, have been using it for over an year now for multiple clients. 
Pros - 
1. Ease of setup, Wati is quite easy to setup and did not require any code even in it's initial phase.
2. Creation of Template and chatbots - One of the KPI's of Wati is it's user friendly interface. Creation of Template and it's preview meanwhile on the backend creating a chatbot is very convenient and it does offer a lot of options to customise the flow of chatbots.

**What do you dislike about Wati?**

In terms of lead generation it is tough to get the analytics data on the dashboard. While exporting the users who have replied we can get their name and phone numbers but the replies are missing.

**What problems is Wati solving and how is that benefiting you?**

Implementation of chatbots and easy webhook to get the data instantenously. Connecting the flow of data from wati to google sheets has been hassle free and data is complete as per customisation and instantaneously updated.

  ### 27. Our star tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sidney Elena J. | 50 dolares, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2024

**What do you like best about Wati?**

Wati has become our star tool. We are a company that provides cloud services and it is crucial for us to attend to our customers as quickly as possible. Thanks to the ease of use and implementation of Wati, we can maintain a constant connection with our customers, allowing us to offer them personalized attention. Additionally, the platform allows us to have several agents working simultaneously, which helps us support more customers at the same time. We use Wati daily in our company, as through this tool we can address the different requests and concerns of our customers, ensuring excellent after-sales service.

**What do you dislike about Wati?**

I would like the bot's responses to be saved in a Google Sheet, at no additional cost and with more information to further improve our customer service.

**What problems is Wati solving and how is that benefiting you?**

As a cloud service company, we offer our ERP system called DynamiaERP. Our clients often have questions about some processes or, at times, may experience errors in some functionality. Therefore, we use the Wati tool daily to address all requests that may arise and keep our clients satisfied.

  ### 28. Great user interface, great API, great service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ido K. | CTO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 12, 2025

**What do you like best about Wati?**

As an automator who uses multiple WhatsApp APIs and Omnichannels, Wati is the easiest to implement and teach.
The UI is easy to understand and the chatbots builder is quite intuitive.
Although it’s missing some features and sometimes loads slow, the development team are doing a great job and always keeping me on my toes for new updates

**What do you dislike about Wati?**

Slow loading time, template submission is a bit buggy, sometimes hard to teach people how to use the chat feature

**What problems is Wati solving and how is that benefiting you?**

Easy WhatsApp API service

  ### 29. Great service and good maintenance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ananya R. | Product manager, Enterprise (> 1000 emp.)

**Reviewed Date:** April 30, 2025

**What do you like best about Wati?**

Customer support and ease of accessibility is good and there is a lot of variety in the features

**What do you dislike about Wati?**

Nothing everything is exceptional service

**What problems is Wati solving and how is that benefiting you?**

Sending reminders and broadcasts to users and automatically adjusting the number formats

  ### 30. WATI for Startups

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ramsha S. | Tech Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2024

**What do you like best about Wati?**

What I appreciate most about WATI is its ease of use and flexibility, especially for startups looking to build MVPs. Having used WATI since 2020 for chatbot development in education and AgriTech, I’ve found its ability to set up automation and workflows extremely helpful. One of the standout features is how easily team members can interact with their customers, enhancing overall communication and efficiency. The documentation is also quite comprehensive, making it easier to implement even advanced features. Additionally, WATI's ability to integrate with external tools like Google through direct integrations and interact via webhooks adds a significant level of customization. This capability allows businesses to build more dynamic, responsive systems without needing to rely on extensive coding knowledge. For startups and businesses that need fast, reliable tools to engage with their audience and optimize processes, WATI offers a strong, scalable solution.

**What do you dislike about Wati?**

One aspect of WATI that I find less ideal is the delayed release of updates, which can slow down its overall functionality. For example, Meta's Flow feature was released several months ago, but WATI users only gained access to it recently. This lag in implementing new tools and features can create challenges for businesses that are dependent on the latest technologies to stay competitive. Having to wait months for access to crucial features can limit the platform’s potential, especially for fast-growing startups that need to stay agile. While the core functionality of WATI is strong, it would benefit from more timely updates and better communication about when new features will be rolled out. Faster updates would significantly enhance the user experience and allow businesses to take full advantage of what WATI has to offer.

**What problems is Wati solving and how is that benefiting you?**

WATI has been instrumental in solving several key challenges for our startup - SmartU Krishi, which focuses on digitizing how farmers manage their financial records and access crucial agricultural information. Traditionally, farmers have relied on physical books to track their income and expenses, a process that is both cumbersome and prone to errors. By leveraging WATI's platform, we've transitioned this manual process to WhatsApp chatbots, allowing farmers to easily record and access their financial data digitally. This not only simplifies their record-keeping but also enhances accuracy and convenience.

Beyond financial tracking, WATI enables us to offer additional services like "Krishi Clinic," where farmers can send queries directly via WhatsApp and receive expert advice from our team. Another feature, "Krishi Mahiti," allows farmers to receive the latest market rates (Mandis) directly on WhatsApp, ensuring they stay informed in real-time. We’ve also built a chatbot that helps farmers search for relevant government schemes. WATI’s easy-to-use platform has allowed us to develop and scale these solutions quickly, directly benefiting farmers by giving them tools that are both accessible and user-friendly.

  ### 31. We in Marmara spa have been using this app since 3 months, it's amazing 🔥🔥

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marmara  S. | Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2025

**What do you like best about Wati?**

I recommend using marketing campaigns and chat pots 👍🏻

**What do you dislike about Wati?**

I guess nothing for now,  but you have to give it some time when you make a huge bulk message campaigns like 100k notifications

**What problems is Wati solving and how is that benefiting you?**

reaching our customers at once is a goal for us

  ### 32. It’s simple & it works!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tawanda C. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2025

**What do you like best about Wati?**

The platform is very startup friendly, easy to navigate and the customer support is very helpful and always available!

I also love the fact that they have a mobile app which makes it easy to manage on the go!

**What do you dislike about Wati?**

Sometimes refuses to receive payment via Visa or Mastercard. I have to use PayPal to pay for my subscription.

**What problems is Wati solving and how is that benefiting you?**

Smooth WhatsApp communication with a multi agent team.

  ### 33. Easy to Use WhatsApp automation Platform

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 23, 2025

**What do you like best about Wati?**

Nothing much, it was like all other platforms but cost was high comparatively 

**What do you dislike about Wati?**

More options to personalize and a better pricing should help

**What problems is Wati solving and how is that benefiting you?**

We wanted to establish a connection with the prospects once they submit a Free Trial form or Once they book a demo. We were using email s a channel later we thought of going multi channel and integrated whatsApp to connect the gap in communication if they happen to miss out on emails.

  ### 34. WATI - Excels in Customer support and Constant Feature Upgradation

**Rating:** 5.0/5.0 stars

**Reviewed by:** neera p. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 04, 2024

**What do you like best about Wati?**

I am delighted to share my experience as a satisfied customer of WATI, the leading WhatsApp automation platform. From the moment I started using their services, I was impressed by their exceptional customer support.

WATI has a team of dedicated experts who are always ready to assist and resolve any issues promptly. Their seamless customer support ensures that I receive quick responses to my queries, making my experience with their platform hassle-free.

Furthermore, one aspect that sets WATI apart is their constant upgradation of services. They are committed to enhancing customer satisfaction by consistently improving their platform with new and innovative features. This demonstrates their dedication to staying ahead in the industry and providing the best possible solutions to their customers.

With WATI, I have witnessed a significant boost in my business efficiency and communication with my customers. Their platform is user-friendly, making it simple for me to automate and streamline my WhatsApp interactions.

In conclusion, WATI is a trustworthy and reliable WhatsApp automation platform that has exceeded my expectations. I highly recommend their services to anyone looking to integrate WhatsApp into their business operations for seamless customer support and constant upgradation of services.

**What do you dislike about Wati?**

Would love if the messages would not expire in 24 hrs

**What problems is Wati solving and how is that benefiting you?**

I run a Sales funnel where I offer a free webinar as a Lead Magnet. It becomes very important for me to add value and send reminders to my leads, so that they attend my free webinar, where I upsell my advanced programs. WATI helps in doing that and after using WATI, the Show-up rate in my Webinars has increased tremendously; I now get an average show-up rate of 50% as compared to an earlier show up rate of 20% in my webinars

  ### 35. Very intuitive and easy to use Tech product . Integrates with our CRM very well

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhra B. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2025

**What do you like best about Wati?**

The UI/UX . And the support. Amazing support staff

**What do you dislike about Wati?**

Meta verification. Meta verification is much more seamless with others

**What problems is Wati solving and how is that benefiting you?**

Marketing automation needs . Builds transparency with customers thru effective commitments.

  ### 36. Good software for broadcasting message to client

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shradha G. | Administrative, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 04, 2025

**What do you like best about Wati?**

Template approval and authentication of delivery of WhatsApp message

**What do you dislike about Wati?**

Customer support of wati as not there in dashboard

**What problems is Wati solving and how is that benefiting you?**

Connection between client and company gap will be filled with weekly notification

  ### 37. Very good experience and their support also is good

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shaz s. | Ceo, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2025

**What do you like best about Wati?**

For customers easily can chat with the bot

**What do you dislike about Wati?**

Pricing it bit higher side remaining no problem

**What problems is Wati solving and how is that benefiting you?**

We do marketing in meta and the messages are huge so wati will sorting it out with automation

  ### 38. Try wati if you want advanced bot functionality for your WABA

**Rating:** 4.0/5.0 stars

**Reviewed by:** ardyan y. | Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 13, 2025

**What do you like best about Wati?**

The bots functionality, advanced compare to competitors in our country (indonesia), which is qontak, and heaps others.

**What do you dislike about Wati?**

They dont have metric usages for chat bot credits and also conversation used per day

**What problems is Wati solving and how is that benefiting you?**

I have multiple branches and wati made communication with customer be consistent. No more customer confuse to which branch they are contacting

  ### 39. I loved the advanced capabilities and pricing as well.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pratik R. | Member, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2025

**What do you like best about Wati?**

The best features are the advanced automation that allows me to hypertarget the customers and increase our AOV real time. This allowed us to get a lot of value out of  our the business that wasn't possible otherwise.

**What do you dislike about Wati?**

Pricing and charging for shopify usage could've been lower.

**What problems is Wati solving and how is that benefiting you?**

Allowing our business to hyper personalised whatsapp marketing that wasn't possible earlier.

  ### 40. Great Tool with Potential for Even More Growth and Innovation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Prarambh L. | AGM Technology, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2024

**What do you like best about Wati?**

What I Like:
WATI is a user-friendly and reliable tool that has significantly streamlined our communication processes. It offers great features that make managing customer interactions and support more efficient, and its integration with WhatsApp is seamless.

**What do you dislike about Wati?**

What I Dislike:
While WATI is a solid tool, there is room for improvement. It could benefit from more advanced features and enhancements, especially to align with Meta’s compliance requirements. I believe these additions could make it an even more powerful and versatile tool.

**What problems is Wati solving and how is that benefiting you?**

WATI is solving the challenge of efficiently managing large volumes of customer interactions through WhatsApp. By providing a centralized platform, it allows our team to respond to customer inquiries quickly and consistently, ensuring that no messages are missed. This has improved our customer service, increased response times, and ultimately enhanced customer satisfaction. Additionally, the automation features have helped us save time and resources, allowing us to focus on more strategic tasks while still maintaining high-quality communication with our customers.

  ### 41. A simple but amazing platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2025

**What do you like best about Wati?**

Wati provides multiple options to send and manage the WhatsApp broadcast messages as well as it also provides the option to manage the Instagram messages.

**What do you dislike about Wati?**

Some pre-built broadcast templates are in chinese language and I mostly have to create all templates to use for my business.

**What problems is Wati solving and how is that benefiting you?**

Using Wati, I connected different chatbots to my official WhatsApp number and now I can receive multiple orders without replying manually.

  ### 42. Probably the best WhatsApp Business API platform i have used

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nilay G. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2024

**What do you like best about Wati?**

Best it like about wati is it's user- interface and how easy it is to manage chats, we use it everyday and has lots of features including managing teams, integration with shopify for automated messages, it's new knowbot is time saver and help us focus on other important work as bot reply automatically and solves customer queries.

**What do you dislike about Wati?**

Need improvement in customer support and Pricing could be hurdle especially for smaller businesses trying to manage costs.

**What problems is Wati solving and how is that benefiting you?**

1. Streamlines customer communication by managing multiple conversations from a single dashboard
2. Improves response times, ensuring no customer query goes unanswered
3. Automation features, like chatbots and quick replies, save time on handling routine questions and requests
4. Frees up the team to focus on complex issues requiring a human touch, enhancing productivity
5. Integrates with platforms like CRM and Shopify, keeping customer data consistent and up-to-date

  ### 43. Wati - Best tool for Whatsapp Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yashraj J. | IT Manager, Furniture, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2025

**What do you like best about Wati?**

WATI support is likely to be best as thier support system is great and thier no code  Chat bot is awesome. Automation technlogy can be easily achived by WATI.

**What do you dislike about Wati?**

May be about their chat screen, User interference

**What problems is Wati solving and how is that benefiting you?**

Whatsapp message sending through google sheet by some easy steps and by sending message to all our customers we are getting a lot of feedbacks and by that we are achiving a great sauccess.

  ### 44. Great tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Suresh K. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2025

**What do you like best about Wati?**

Support is good and is easy to use and able to connect easily with other platforms, better than other whatsapp apis

**What do you dislike about Wati?**

Its a bit expensive and will take 4-5 days to understand.

**What problems is Wati solving and how is that benefiting you?**

Sending whatsapp messages and automations is great and connecting and helps send daily schedules.

  ### 45. Best integration with Zapier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Freddy A. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Wati?**

- Integration with Zapier
- Easy to integrate
- Affordable

**What do you dislike about Wati?**

User interface can be more friendly for new users

**What problems is Wati solving and how is that benefiting you?**

Integration with OpenAI via Zapier

  ### 46. Fantastic whatsapp automation tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** atikulla m. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Wati?**

Wati has been a game-changer for us! Super easy to use, with zero downtime and lightning-fast template approvals. Highly recommend for seamless WhatsApp automation!

**What do you dislike about Wati?**

The cost could be a little less but its actually best as compared to industry standard.

**What problems is Wati solving and how is that benefiting you?**

So I use wato to send automatic messages to people who have shown interrest in buying something from my website.

  ### 47. Best WhasApp API provider in India

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deepak S. | Tuition Service Provider, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 04, 2022

**What do you like best about Wati?**

It can configure easily with my CRM. I was very happy with easily setup.

**What do you dislike about Wati?**

Pricing is high as compared to other operators in India.

**Recommendations to others considering Wati:**

It is very easy to setup.

**What problems is Wati solving and how is that benefiting you?**

I can easily use filters to send WhatsApp messages to a particular person.

  ### 48. Great and simple to use WhatsApp specialized platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Quauhtli Noel M. | Chief Information and Digital Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Wati?**

It's too simple to use and to implement, including bots and integrations through the API.

**What do you dislike about Wati?**

Inbox UI tends to have slow performance, specially when you broadcast thousands of messages.

**What problems is Wati solving and how is that benefiting you?**

We broadcast all kind of messages to our customers. We also have a bot integrated with our APIs to solve thousands of customer support cases automatically each month.

  ### 49. Everything is so smooth and manageable and the platform is full of features.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Saransh G. | Business Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2025

**What do you like best about Wati?**

The Analytics & Attirbutes part and ease of customization

**What do you dislike about Wati?**

only one thing that i cannot multiselect chats to do bulk actions in the inbox page

**What problems is Wati solving and how is that benefiting you?**

As a team, we are now finally able to manage chats effectively, make informed decisions based on student interactions, and even record attributes within the chat itself, allowing us to track progress efficiently.

  ### 50. Good application for bot development

**Rating:** 3.5/5.0 stars

**Reviewed by:** Franco V. | Coordinador en Comunicación &amp; Colaboración - Consultor Microsoft 365 | Dynamics 365 &amp; Power Platform, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 14, 2025

**What do you like best about Wati?**

I like that in a few steps you can configure an automated bot connected to the WhatsApp API.

**What do you dislike about Wati?**

Not being able to use all the functions in all the channels.

**What problems is Wati solving and how is that benefiting you?**

Being able to filter queries before reaching an agent


## Wati Discussions
  - [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) - 1 comment, 2 upvotes
  - [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) - 2 comments, 2 upvotes
  - [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) - 1 comment, 1 upvote
  - [Automation problem](https://www.g2.com/discussions/automation-problem) - 1 comment, 1 upvote
  - [Can we know from which website we recieved the chat on whatsapp](https://www.g2.com/discussions/can-we-know-from-which-website-we-recieved-the-chat-on-whatsapp) - 1 comment, 1 upvote

- [View Wati pricing details and edition comparison](https://www.g2.com/products/wati/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-30+21%3A14%3A50+-0500&secure%5Bsession_id%5D=e7f64f5b-e084-43f8-99d7-51ceb8c41436&secure%5Btoken%5D=5ad2ac87ce05b586015b9793a13de171c184ca67eeaaddeac49c4b155886f890&format=llm_user)
## Wati Integrations
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews)
  - [Astra by Wati](https://www.g2.com/products/wati-astra-by-wati/reviews)
  - [Bitrix24](https://www.g2.com/products/bitrix24/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [eduplus](https://www.g2.com/products/eduplus/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Kylas Sales CRM](https://www.g2.com/products/kylas-sales-crm/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Meritto](https://www.g2.com/products/meritto/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Meta AI App](https://www.g2.com/products/meta-ai-app/reviews)
  - [n8n](https://www.g2.com/products/n8n/reviews)
  - [Pabbly](https://www.g2.com/products/pabbly/reviews)
  - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)
  - [School ERP Software](https://www.g2.com/products/edupluscampus-school-erp-software/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Swipe](https://www.g2.com/products/swipe-swipe/reviews)
  - [telecrm](https://www.g2.com/products/telecrm/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [viaSocket](https://www.g2.com/products/viasocket/reviews)
  - [Visitor](https://www.g2.com/products/visitor-visitor/reviews)
  - [Visitor Management System](https://www.g2.com/products/visitor-management-system/reviews)
  - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoho Flow](https://www.g2.com/products/zoho-flow/reviews)

## Wati Features
**Functionality**
- Ease Of Integration
- API Call Speed
- Communication Varieties

**Responses**
- Customization
- Control
- Route To Human
- Menu bars
- Drip sequences

**Conversational Platform**
- Personalization
- Omnichannel
- Contextual Engagement
- Proactive Engagement

**Messaging Channels**
- SMS Messaging
- Voice Messaging
- Two way messaging

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Process**
- Mentions
- Tickets
- Macros

**Design**
- Communications Strategy Development
- Create Content
- Personalization
- Inbound Identification
- Regulatory Compliance

**Support**
- Documentation
- Community Support
- Professional Support

**Platform**
- Live chat
- Integrations
- Branding
- Analytics
- Role-based access
- Collection of information

**Support Automation**
- Intelligent Routing
- Seamless Escalation
- Transcripts
- Self-Serve Support

**Administration**
- Scheduling
- Triggered Notifications
- Segmentation
- Integrations

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Channels**
- Social
- Live Chat
- Phone
- Text

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Insight**
- Surveys

## Top Wati Alternatives
  - [Gallabox](https://www.g2.com/products/gallabox/reviews) - 4.6/5.0 (164 reviews)
  - [respond.io](https://www.g2.com/products/respond-io/reviews) - 4.8/5.0 (504 reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (459 reviews)

