The approach that Consensus takes here has almost completely replaced the need to send static PDFs / slide decks / etc. to prospects, which is a very frustrating approach with a robust solution like ours hoping that a one page document can actually communicate value. Instead of that, we're able to send prospects video clips that overview our solution and highlight our core functionalities - narrated in our own words, with our own messaging/positioning - that make sure the right messages and the right value are being conveyed to the rest of the team that me or my sales reps might not have access to.
We primarily use Consensus to help us drive a buying consensus behind the scenes, but I understand many others use it from a prospecting perspective so it seems flexible when it comes to different applications throughout the sales cycle.
Personally, the UI - and therefore the overall UX - can be frustrating, but to be fair, my sales reps and I aren't in the solution on a daily basis. We primarily utilize the Chrome/Gmail extensions. My team has also struggled a bit to customize the different video offerings (for instance, wanting to forego an introduction video clip and show video clips B, C, D, and F maybe, instead of starting with clip A... another example is occasionally wanting to forego the screen where a prospect is asked to select which features of your product they care most to see, which in some cases provides tremendous value and in others can cause potential viewers to not watch the video).
Overall though, It's still a valuable product that helps us do something we've never done before, and some of our difficulties with the UI might just be user error.
Make sure you understand how you would best utilize Consensus - how we grew to use it wasn't what we thought initially, and it actually provided significantly more value to us than how we originally thought we were going to use it.
Consensus helps us own/control the messaging and positioning of our product as it begins to be socialized with potential buyers. Instead of relying on our contacts to try and share documents/files as best they can and hope it goes well, we get the chance to make sure the product is presented in the proper light and context through the use of the video clips.
It also helps us understand more of what our potential buyers see value in, thanks to the analytics on the back-end of Consensus.