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Best Mobile App Optimization Software

Adam Crivello
AC
Researched and written by Adam Crivello

Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.

To qualify for inclusion in the Mobile App Optimization category, a product must:

Analyze trends in user behavior within mobile applications
Test app components for effectiveness
Display heat maps or show trends in use flow
Collect data on application performance
Possess a variety of testing and reporting capabilities
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Best Mobile App Optimization Software At A Glance

Leader:
Highest Performer:
Easiest to Use:
Best Free Software:
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Easiest to Use:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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51 Listings in Mobile App Optimization Available
(406)4.5 out of 5
3rd Easiest To Use in Mobile App Optimization software
View top Consulting Services for Adjust
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

    Users
    • UA Marketing
    • Growth Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 45% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    84
    Customer Support
    60
    Insights
    54
    Reporting
    46
    Analytics
    39
    Cons
    Complexity
    25
    Slow Loading
    21
    Expensive
    19
    Dashboard Issues
    18
    Data Management Issues
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    8.2
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    7.9
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,402 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

Users
  • UA Marketing
  • Growth Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 45% Mid-Market
  • 33% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
84
Customer Support
60
Insights
54
Reporting
46
Analytics
39
Cons
Complexity
25
Slow Loading
21
Expensive
19
Dashboard Issues
18
Data Management Issues
17
Adjust features and usability ratings that predict user satisfaction
8.2
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
7.9
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,402 Twitter followers
LinkedIn® Page
www.linkedin.com
406 employees on LinkedIn®
(682)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Mobile App Optimization software
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 44% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    35
    Features
    35
    Ease of Use
    28
    Insights
    27
    Integrations
    18
    Cons
    Expensive
    19
    Data Inaccuracy
    14
    Expensive Pricing
    11
    Pricing Issues
    10
    Dashboard Issues
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.5
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,587 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,517 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Product Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 44% Mid-Market
  • 30% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
35
Features
35
Ease of Use
28
Insights
27
Integrations
18
Cons
Expensive
19
Data Inaccuracy
14
Expensive Pricing
11
Pricing Issues
10
Dashboard Issues
9
AppsFlyer features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.5
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,587 Twitter followers
LinkedIn® Page
www.linkedin.com
1,517 employees on LinkedIn®

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(806)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 77% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    206
    Session Replay
    186
    Insights
    169
    Helpful
    129
    Customer Understanding
    120
    Cons
    Session Issues
    70
    Not Intuitive
    64
    Session Management
    62
    Learning Curve
    61
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Glassbox features and usability ratings that predict user satisfaction
    10.0
    Conversion Goal
    Average: 8.5
    10.0
    Reports and Dashboards
    Average: 8.4
    10.0
    Confidence Level
    Average: 8.5
    9.8
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,826 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    269 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 77% Enterprise
  • 18% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
206
Session Replay
186
Insights
169
Helpful
129
Customer Understanding
120
Cons
Session Issues
70
Not Intuitive
64
Session Management
62
Learning Curve
61
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
10.0
Conversion Goal
Average: 8.5
10.0
Reports and Dashboards
Average: 8.4
10.0
Confidence Level
Average: 8.5
9.8
Ease of Admin
Average: 8.8
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,826 Twitter followers
LinkedIn® Page
www.linkedin.com
269 employees on LinkedIn®
(2,236)4.6 out of 5
2nd Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    402
    Ease of Use
    316
    User Insights
    218
    User Behavior Tracking
    208
    Insights
    206
    Cons
    Session Management
    154
    Filtering Issues
    83
    Expensive
    82
    Missing Features
    81
    Search Difficulty
    74
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    7.7
    Conversion Goal
    Average: 8.5
    8.3
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,929 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
402
Ease of Use
316
User Insights
218
User Behavior Tracking
208
Insights
206
Cons
Session Management
154
Filtering Issues
83
Expensive
82
Missing Features
81
Search Difficulty
74
LogRocket features and usability ratings that predict user satisfaction
7.7
Conversion Goal
Average: 8.5
8.3
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,929 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
(630)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Mobile App Optimization software
View top Consulting Services for CleverTap
Save to My Lists
75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    88
    Ease of Use
    81
    Analytics
    77
    Automation
    64
    Campaign Management
    57
    Cons
    Learning Curve
    39
    Missing Features
    31
    Limitations
    26
    Limited Features
    23
    Slow Loading
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    8.9
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    9.0
    Confidence Level
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,805 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
88
Ease of Use
81
Analytics
77
Automation
64
Campaign Management
57
Cons
Learning Curve
39
Missing Features
31
Limitations
26
Limited Features
23
Slow Loading
20
CleverTap features and usability ratings that predict user satisfaction
8.9
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
9.0
Confidence Level
Average: 8.5
9.0
Ease of Admin
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,805 Twitter followers
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
(551)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    182
    Customer Support
    137
    Helpful
    132
    Customer Engagement
    126
    Features
    121
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    39
    Slow Loading
    38
    Limited Features
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    8.8
    Conversion Goal
    Average: 8.5
    9.3
    Reports and Dashboards
    Average: 8.4
    9.2
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,843 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
182
Customer Support
137
Helpful
132
Customer Engagement
126
Features
121
Cons
Missing Features
50
Slow Performance
41
Learning Curve
39
Slow Loading
38
Limited Features
33
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
8.8
Conversion Goal
Average: 8.5
9.3
Reports and Dashboards
Average: 8.4
9.2
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,843 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
(824)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    285
    Insights
    195
    Session Replay
    192
    Helpful
    187
    Customer Understanding
    140
    Cons
    Learning Curve
    115
    Limitations
    84
    Not Intuitive
    79
    Data Inaccuracy
    77
    Steep Learning Curve
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    7.7
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,931 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
285
Insights
195
Session Replay
192
Helpful
187
Customer Understanding
140
Cons
Learning Curve
115
Limitations
84
Not Intuitive
79
Data Inaccuracy
77
Steep Learning Curve
70
Fullstory features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
7.7
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,931 Twitter followers
LinkedIn® Page
www.linkedin.com
554 employees on LinkedIn®
(1,550)4.4 out of 5
Optimized for quick response
8th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    79
    Insights
    68
    Analytics
    51
    Features
    50
    Helpful
    43
    Cons
    Missing Features
    24
    Limitations
    23
    Learning Curve
    21
    Learning Difficulty
    18
    Steep Learning Curve
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pendo features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,099 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,040 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
79
Insights
68
Analytics
51
Features
50
Helpful
43
Cons
Missing Features
24
Limitations
23
Learning Curve
21
Learning Difficulty
18
Steep Learning Curve
18
Pendo features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.5
Ease of Admin
Average: 8.8
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,099 Twitter followers
LinkedIn® Page
www.linkedin.com
1,040 employees on LinkedIn®
(528)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Mobile App Optimization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

    Users
    • Instructional Designer
    • Digital Adoption Specialist
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 60% Enterprise
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WalkMe Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    105
    Helpful
    72
    Customer Support
    71
    Features
    52
    Training
    50
    Cons
    Learning Curve
    38
    Complexity
    27
    Steep Learning Curve
    21
    Delays
    19
    Limitations
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WalkMe features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,341 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

Users
  • Instructional Designer
  • Digital Adoption Specialist
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 60% Enterprise
  • 28% Mid-Market
WalkMe Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
105
Helpful
72
Customer Support
71
Features
52
Training
50
Cons
Learning Curve
38
Complexity
27
Steep Learning Curve
21
Delays
19
Limitations
19
WalkMe features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.3
Ease of Admin
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,341 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
(484)4.6 out of 5
Optimized for quick response
12th Easiest To Use in Mobile App Optimization software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Web Analyst
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    16
    Analytics
    11
    Journey Analysis
    8
    User Insights
    8
    Customer Understanding
    7
    Cons
    Complex Features
    7
    Lack of Guidance
    4
    Learning Curve
    4
    Steep Learning Curve
    4
    Complexity
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.3
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,621 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,813 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Web Analyst
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 31% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
16
Analytics
11
Journey Analysis
8
User Insights
8
Customer Understanding
7
Cons
Complex Features
7
Lack of Guidance
4
Learning Curve
4
Steep Learning Curve
4
Complexity
3
Contentsquare features and usability ratings that predict user satisfaction
9.3
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,621 Twitter followers
LinkedIn® Page
www.linkedin.com
1,813 employees on LinkedIn®
(928)4.4 out of 5
10th Easiest To Use in Mobile App Optimization software
View top Consulting Services for VWO Testing
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VWO Testing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    233
    Customer Support
    192
    A/B Testing
    180
    Easy Setup
    136
    Testing Efficiency
    118
    Cons
    Limited Features
    66
    Missing Features
    66
    Limitations
    65
    Learning Curve
    48
    Testing Difficulties
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VWO Testing features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New Delhi
    Twitter
    @wingify
    7,390 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    442 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 26% Small-Business
VWO Testing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
233
Customer Support
192
A/B Testing
180
Easy Setup
136
Testing Efficiency
118
Cons
Limited Features
66
Missing Features
66
Limitations
65
Learning Curve
48
Testing Difficulties
39
VWO Testing features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,390 Twitter followers
LinkedIn® Page
www.linkedin.com
442 employees on LinkedIn®
(399)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Mobile App Optimization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    • Product Manager
    • Chef de projet digital
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    103
    Customer Support
    82
    Helpful
    61
    A/B Testing
    57
    Testing Efficiency
    52
    Cons
    Limitations
    26
    Testing Difficulties
    26
    Difficult Learning
    22
    Learning Curve
    20
    Editor Issues
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    11,913 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    340 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
  • Product Manager
  • Chef de projet digital
Industries
  • Retail
  • Cosmetics
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
103
Customer Support
82
Helpful
61
A/B Testing
57
Testing Efficiency
52
Cons
Limitations
26
Testing Difficulties
26
Difficult Learning
22
Learning Curve
20
Editor Issues
17
AB Tasty features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,913 Twitter followers
LinkedIn® Page
www.linkedin.com
340 employees on LinkedIn®
(1,095)4.4 out of 5
11th Easiest To Use in Mobile App Optimization software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Heap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Insights
    8
    Analytics
    5
    Efficiency
    5
    Reporting
    5
    Cons
    Data Inaccuracy
    4
    Limitations
    4
    Data Management Issues
    3
    Limited Features
    3
    Session Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Heap features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,621 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,813 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 35% Small-Business
Heap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Insights
8
Analytics
5
Efficiency
5
Reporting
5
Cons
Data Inaccuracy
4
Limitations
4
Data Management Issues
3
Limited Features
3
Session Issues
3
Heap features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,621 Twitter followers
LinkedIn® Page
www.linkedin.com
1,813 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

    Users
    • Software Engineer
    • Senior Software Engineer
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 51% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely Feature Experimentation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    A/B Testing
    11
    Experimentation
    11
    Features
    10
    Implementation Ease
    8
    Cons
    Difficulty of Use
    5
    Learning Curve
    5
    Complexity
    4
    Expensive
    4
    Feature Flags Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    7.9
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    7.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    28,919 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,503 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

Users
  • Software Engineer
  • Senior Software Engineer
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 51% Mid-Market
  • 27% Small-Business
Optimizely Feature Experimentation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
A/B Testing
11
Experimentation
11
Features
10
Implementation Ease
8
Cons
Difficulty of Use
5
Learning Curve
5
Complexity
4
Expensive
4
Feature Flags Issues
3
Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
7.9
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
7.9
Ease of Admin
Average: 8.8
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
28,919 Twitter followers
LinkedIn® Page
www.linkedin.com
1,503 employees on LinkedIn®
(211)4.6 out of 5
13th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam

    Users
    • CEO
    • Product Manager
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 56% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • UXCam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    10
    Customer Support
    9
    User Behavior Tracking
    8
    Ease of Use
    7
    Insights
    7
    Cons
    Dashboard Issues
    4
    Learning Curve
    4
    Information Overload
    3
    Recording Issues
    3
    Search Difficulty
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • UXCam features and usability ratings that predict user satisfaction
    8.3
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    UXCam
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @uxcam
    2,169 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam

Users
  • CEO
  • Product Manager
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 56% Small-Business
  • 29% Mid-Market
UXCam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
10
Customer Support
9
User Behavior Tracking
8
Ease of Use
7
Insights
7
Cons
Dashboard Issues
4
Learning Curve
4
Information Overload
3
Recording Issues
3
Search Difficulty
3
UXCam features and usability ratings that predict user satisfaction
8.3
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Seller
UXCam
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@uxcam
2,169 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®