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Best Personalization Engines

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.

Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with customer data platforms (CDP) and digital experience platforms (DXP). They also work closely with content experience software and A/B testing software to create a full, personalized content creation and distribution cycle.

Personalization engines overlap with e-commerce personalization software in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.

To qualify for inclusion in the Personalization Engine category, a product must:

Consolidate customer data across customer experience channels
Create and deliver personalized customer experiences through multiple channels
Allow users to create custom personalizations
Utilize machine learning, segmentation, and A/B testing to create customer profiles
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Best Personalization Engines At A Glance

Highest Performer:
Easiest to Use:
Top Trending:
Best Free Software:
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Easiest to Use:
Top Trending:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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145 Listings in Personalization Engines Available
(1,240)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Personalization Engines software
View top Consulting Services for Insider One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    255
    Ease of Use
    243
    Personalization
    211
    Engagement
    210
    Automation
    184
    Cons
    Learning Curve
    96
    Time-Consuming
    44
    Difficult Learning
    41
    Poor Customer Support
    40
    Integration Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.6
    9.6
    Contextual Targeting
    Average: 8.8
    9.6
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,549 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
255
Ease of Use
243
Personalization
211
Engagement
210
Automation
184
Cons
Learning Curve
96
Time-Consuming
44
Difficult Learning
41
Poor Customer Support
40
Integration Issues
39
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.6
9.6
Contextual Targeting
Average: 8.8
9.6
Behavioral Targeting
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,549 employees on LinkedIn®
(1,429)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Personalization Engines software
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    386
    Intuitive
    193
    Customer Support
    165
    Features
    150
    Helpful
    150
    Cons
    Missing Features
    152
    Learning Curve
    139
    Limitations
    108
    Limited Features
    88
    Steep Learning Curve
    78
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Customer Profiles
    Average: 8.6
    8.5
    Contextual Targeting
    Average: 8.8
    8.6
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,385 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,188 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
386
Intuitive
193
Customer Support
165
Features
150
Helpful
150
Cons
Missing Features
152
Learning Curve
139
Limitations
108
Limited Features
88
Steep Learning Curve
78
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Customer Profiles
Average: 8.6
8.5
Contextual Targeting
Average: 8.8
8.6
Behavioral Targeting
Average: 8.8
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,385 Twitter followers
LinkedIn® Page
www.linkedin.com
2,188 employees on LinkedIn®

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(542)4.3 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 22% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform designed to facilitate personalized customer experiences across various channels, including email, SMS, social media, and the web.
    • Reviewers appreciate the platform's intuitive interface, comprehensive analytics, effective campaign management features, and the ability to create personalized customer experiences across various channels.
    • Users mentioned that the platform can be difficult to customize without technical expertise, some features have a steep learning curve, and integration with external systems or data sources can be time-consuming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Automation
    57
    Features
    55
    Helpful
    44
    Personalization
    42
    Cons
    Learning Curve
    39
    Missing Features
    38
    Difficult Learning
    32
    Not Intuitive
    28
    Complexity
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Emarsys features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Customer Profiles
    Average: 8.6
    8.3
    Contextual Targeting
    Average: 8.8
    8.7
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,327 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 22% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform designed to facilitate personalized customer experiences across various channels, including email, SMS, social media, and the web.
  • Reviewers appreciate the platform's intuitive interface, comprehensive analytics, effective campaign management features, and the ability to create personalized customer experiences across various channels.
  • Users mentioned that the platform can be difficult to customize without technical expertise, some features have a steep learning curve, and integration with external systems or data sources can be time-consuming.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Automation
57
Features
55
Helpful
44
Personalization
42
Cons
Learning Curve
39
Missing Features
38
Difficult Learning
32
Not Intuitive
28
Complexity
27
SAP Emarsys features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.2
8.9
Customer Profiles
Average: 8.6
8.3
Contextual Targeting
Average: 8.8
8.7
Behavioral Targeting
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,327 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
(632)4.6 out of 5
Optimized for quick response
3rd Easiest To Use in Personalization Engines software
View top Consulting Services for CleverTap
Save to My Lists
75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    83
    Ease of Use
    78
    Analytics
    76
    Automation
    61
    Campaign Management
    57
    Cons
    Learning Curve
    38
    Missing Features
    28
    Limitations
    26
    Limited Features
    20
    Slow Loading
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    Customer Profiles
    Average: 8.6
    9.3
    Contextual Targeting
    Average: 8.8
    9.4
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,803 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
83
Ease of Use
78
Analytics
76
Automation
61
Campaign Management
57
Cons
Learning Curve
38
Missing Features
28
Limitations
26
Limited Features
20
Slow Loading
20
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.5
Customer Profiles
Average: 8.6
9.3
Contextual Targeting
Average: 8.8
9.4
Behavioral Targeting
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,803 Twitter followers
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
(721)4.6 out of 5
Optimized for quick response
13th Easiest To Use in Personalization Engines software
View top Consulting Services for Bloomreach
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a digital marketing platform that offers features such as AI-driven search, merchandising, personalization, and customer data management.
    • Reviewers frequently mention the platform's intuitive interface, robust AI features, seamless integration, and the prompt and detailed support from the tech team.
    • Users mentioned that the platform can be complex to set up, has a steep learning curve for new users, and requires technical resources or consulting partners for initial setup and integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    96
    Customer Support
    88
    Helpful
    87
    Features
    85
    Customer Engagement
    67
    Cons
    Learning Curve
    77
    Limited Features
    53
    Learning Difficulty
    52
    Missing Features
    49
    Difficult Learning
    40
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Customer Profiles
    Average: 8.6
    8.9
    Contextual Targeting
    Average: 8.8
    9.2
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,474 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a digital marketing platform that offers features such as AI-driven search, merchandising, personalization, and customer data management.
  • Reviewers frequently mention the platform's intuitive interface, robust AI features, seamless integration, and the prompt and detailed support from the tech team.
  • Users mentioned that the platform can be complex to set up, has a steep learning curve for new users, and requires technical resources or consulting partners for initial setup and integration.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
96
Customer Support
88
Helpful
87
Features
85
Customer Engagement
67
Cons
Learning Curve
77
Limited Features
53
Learning Difficulty
52
Missing Features
49
Difficult Learning
40
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.4
Customer Profiles
Average: 8.6
8.9
Contextual Targeting
Average: 8.8
9.2
Behavioral Targeting
Average: 8.8
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,474 Twitter followers
LinkedIn® Page
www.linkedin.com
1,105 employees on LinkedIn®
(129)4.3 out of 5
Optimized for quick response
View top Consulting Services for Adobe Journey Optimizer
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile,

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 40% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Journey Optimizer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    38
    Journey Management
    38
    Personalization Services
    37
    Integrations
    36
    Personalization
    36
    Cons
    Learning Curve
    54
    Steep Learning Curve
    36
    Difficult Learning
    22
    Expensive
    19
    Difficult Setup
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Journey Optimizer features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Customer Profiles
    Average: 8.6
    8.3
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,798 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile,

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 40% Small-Business
  • 29% Mid-Market
Adobe Journey Optimizer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Journey Management
38
Personalization Services
37
Integrations
36
Personalization
36
Cons
Learning Curve
54
Steep Learning Curve
36
Difficult Learning
22
Expensive
19
Difficult Setup
16
Adobe Journey Optimizer features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.2
8.9
Customer Profiles
Average: 8.6
8.3
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.8
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,798 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(946)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Personalization Engines software
View top Consulting Services for Yext
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Yext is the leading brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed

    Users
    • Marketing Coordinator
    • Marketing Manager
    Industries
    • Financial Services
    • Hospital & Health Care
    Market Segment
    • 39% Enterprise
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Yext is a platform designed to streamline the process of updating business information across various online listings, supporting SEO efforts and enhancing customer engagement.
    • Reviewers frequently mention the ease of managing multiple locations, the user-friendly interface, the ability to plan social media posts in advance, and the convenience of having all reviews in one place.
    • Users mentioned issues with the mobile app, difficulties in making changes to listings, slow approval times for social media posts, and some challenges with the initial setup process.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Yext Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    306
    Helpful
    173
    Centralized Management
    168
    Customer Support
    168
    Features
    151
    Cons
    Complex Usability
    80
    Learning Curve
    75
    Difficult Learning
    74
    Poor Customer Support
    66
    Difficult Navigation
    62
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Yext features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.2
    5.6
    Customer Profiles
    Average: 8.6
    5.7
    Contextual Targeting
    Average: 8.8
    5.6
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Yext
    Company Website
    Year Founded
    2006
    HQ Location
    New York
    Twitter
    @yext
    21,914 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,366 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Yext is the leading brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed

Users
  • Marketing Coordinator
  • Marketing Manager
Industries
  • Financial Services
  • Hospital & Health Care
Market Segment
  • 39% Enterprise
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Yext is a platform designed to streamline the process of updating business information across various online listings, supporting SEO efforts and enhancing customer engagement.
  • Reviewers frequently mention the ease of managing multiple locations, the user-friendly interface, the ability to plan social media posts in advance, and the convenience of having all reviews in one place.
  • Users mentioned issues with the mobile app, difficulties in making changes to listings, slow approval times for social media posts, and some challenges with the initial setup process.
Yext Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
306
Helpful
173
Centralized Management
168
Customer Support
168
Features
151
Cons
Complex Usability
80
Learning Curve
75
Difficult Learning
74
Poor Customer Support
66
Difficult Navigation
62
Yext features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.2
5.6
Customer Profiles
Average: 8.6
5.7
Contextual Targeting
Average: 8.8
5.6
Behavioral Targeting
Average: 8.8
Seller Details
Seller
Yext
Company Website
Year Founded
2006
HQ Location
New York
Twitter
@yext
21,914 Twitter followers
LinkedIn® Page
www.linkedin.com
2,366 employees on LinkedIn®
(517)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Personalization Engines software
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Features
    43
    Helpful
    38
    Customer Support
    35
    Analytics
    34
    Cons
    Missing Features
    22
    Learning Curve
    17
    Expensive
    13
    Difficult Learning
    11
    Limitations
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Customer Profiles
    Average: 8.6
    8.8
    Contextual Targeting
    Average: 8.8
    9.1
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,538 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    873 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Features
43
Helpful
38
Customer Support
35
Analytics
34
Cons
Missing Features
22
Learning Curve
17
Expensive
13
Difficult Learning
11
Limitations
11
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.2
Customer Profiles
Average: 8.6
8.8
Contextual Targeting
Average: 8.8
9.1
Behavioral Targeting
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,538 Twitter followers
LinkedIn® Page
www.linkedin.com
873 employees on LinkedIn®
(759)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 53% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Customer Support
    101
    Intuitive
    92
    Helpful
    85
    Features
    68
    Cons
    Missing Features
    81
    Learning Curve
    66
    Inadequate Reporting
    39
    Reporting Issues
    38
    Limited Features
    37
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Iterable features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Customer Profiles
    Average: 8.6
    8.0
    Contextual Targeting
    Average: 8.8
    8.0
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,605 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    851 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 53% Mid-Market
  • 27% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Customer Support
101
Intuitive
92
Helpful
85
Features
68
Cons
Missing Features
81
Learning Curve
66
Inadequate Reporting
39
Reporting Issues
38
Limited Features
37
Iterable features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.5
Customer Profiles
Average: 8.6
8.0
Contextual Targeting
Average: 8.8
8.0
Behavioral Targeting
Average: 8.8
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,605 Twitter followers
LinkedIn® Page
www.linkedin.com
851 employees on LinkedIn®
(145)4.3 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Coveo brings superior AI-Relevance to every point-of-experience or agent, transforming how enterprises connect with their customers and employees to maximize business outcomes. Relevance is about m

    Users
    No information available
    Industries
    • Retail
    • Computer Software
    Market Segment
    • 52% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Coveo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Search Efficiency
    26
    Ease of Use
    25
    Search Functionality
    18
    Helpful
    17
    AI Technology
    16
    Cons
    Learning Curve
    13
    Difficult Learning
    11
    Learning Difficulty
    10
    High Learning Curve
    8
    Poor Customer Support
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Coveo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Customer Profiles
    Average: 8.6
    8.5
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    Quebec City, Canada
    Twitter
    @coveo
    4,321 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    857 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Coveo brings superior AI-Relevance to every point-of-experience or agent, transforming how enterprises connect with their customers and employees to maximize business outcomes. Relevance is about m

Users
No information available
Industries
  • Retail
  • Computer Software
Market Segment
  • 52% Enterprise
  • 38% Mid-Market
Coveo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Search Efficiency
26
Ease of Use
25
Search Functionality
18
Helpful
17
AI Technology
16
Cons
Learning Curve
13
Difficult Learning
11
Learning Difficulty
10
High Learning Curve
8
Poor Customer Support
8
Coveo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.2
Customer Profiles
Average: 8.6
8.5
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
Quebec City, Canada
Twitter
@coveo
4,321 Twitter followers
LinkedIn® Page
www.linkedin.com
857 employees on LinkedIn®
(86)4.1 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 44% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zeta Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Customer Support
    12
    Performance Results
    11
    Features
    9
    Customer Engagement
    8
    Cons
    Learning Curve
    9
    Campaign Issues
    7
    Difficult Setup
    7
    Poor Usability
    6
    Complex Usability
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zeta Marketing Platform features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Customer Profiles
    Average: 8.6
    8.3
    Contextual Targeting
    Average: 8.8
    8.6
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    New York, NY
    Twitter
    @ZetaGlobal
    13,200 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,221 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 44% Mid-Market
  • 35% Enterprise
Zeta Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Customer Support
12
Performance Results
11
Features
9
Customer Engagement
8
Cons
Learning Curve
9
Campaign Issues
7
Difficult Setup
7
Poor Usability
6
Complex Usability
5
Zeta Marketing Platform features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.2
8.8
Customer Profiles
Average: 8.6
8.3
Contextual Targeting
Average: 8.8
8.6
Behavioral Targeting
Average: 8.8
Seller Details
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@ZetaGlobal
13,200 Twitter followers
LinkedIn® Page
www.linkedin.com
2,221 employees on LinkedIn®
(553)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Personalization Engines software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Engagement
    117
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    37
    Slow Loading
    37
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.6
    8.1
    Contextual Targeting
    Average: 8.8
    8.8
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,842 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Helpful
126
Customer Support
125
Customer Engagement
119
Engagement
117
Cons
Missing Features
50
Slow Performance
41
Learning Curve
37
Slow Loading
37
Limited Features
32
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.6
8.1
Contextual Targeting
Average: 8.8
8.8
Behavioral Targeting
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,842 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
(717)4.1 out of 5
8th Easiest To Use in Personalization Engines software
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Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 55% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Campaign Monitor by Marigold Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    User-Friendly
    15
    Easy Setup
    13
    Easy Creation
    11
    Intuitive
    11
    Cons
    Missing Features
    11
    Email Issues
    7
    Email Management
    5
    Campaign Issues
    3
    Limited Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Campaign Monitor by Marigold features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Customer Profiles
    Average: 8.6
    10.0
    Contextual Targeting
    Average: 8.8
    10.0
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Marigold
    Company Website
    Year Founded
    2017
    HQ Location
    Nashville, US
    LinkedIn® Page
    www.linkedin.com
    1,286 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 55% Small-Business
  • 32% Mid-Market
Campaign Monitor by Marigold Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
User-Friendly
15
Easy Setup
13
Easy Creation
11
Intuitive
11
Cons
Missing Features
11
Email Issues
7
Email Management
5
Campaign Issues
3
Limited Features
3
Campaign Monitor by Marigold features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
10.0
Customer Profiles
Average: 8.6
10.0
Contextual Targeting
Average: 8.8
10.0
Behavioral Targeting
Average: 8.8
Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,286 employees on LinkedIn®
(183)4.9 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

    Users
    No information available
    Industries
    • Banking
    • Telecommunications
    Market Segment
    • 39% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Evam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    81
    Helpful
    70
    Intuitive
    55
    Automation
    53
    Customer Support
    50
    Cons
    Learning Curve
    32
    Steep Learning Curve
    16
    Difficult Learning
    15
    Complex Features
    13
    Not Intuitive
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Evam features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.9
    Customer Profiles
    Average: 8.6
    9.9
    Contextual Targeting
    Average: 8.8
    9.9
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EVAM
    Company Website
    Year Founded
    2015
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Users
No information available
Industries
  • Banking
  • Telecommunications
Market Segment
  • 39% Enterprise
  • 37% Mid-Market
Evam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
81
Helpful
70
Intuitive
55
Automation
53
Customer Support
50
Cons
Learning Curve
32
Steep Learning Curve
16
Difficult Learning
15
Complex Features
13
Not Intuitive
13
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.9
Customer Profiles
Average: 8.6
9.9
Contextual Targeting
Average: 8.8
9.9
Behavioral Targeting
Average: 8.8
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Use the power of digital messaging to create human connections in the moments that matter

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 22% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Epsilon Messaging features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.6
    8.1
    Contextual Targeting
    Average: 8.8
    8.8
    Behavioral Targeting
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Epsilon
    Year Founded
    1969
    HQ Location
    Irving, TX
    Twitter
    @EpsilonMktg
    6,541 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,977 employees on LinkedIn®
    Ownership
    NYSE:ADS
Product Description
How are these determined?Information
This description is provided by the seller.

Use the power of digital messaging to create human connections in the moments that matter

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 22% Enterprise
Epsilon Messaging features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.6
8.1
Contextual Targeting
Average: 8.8
8.8
Behavioral Targeting
Average: 8.8
Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,541 Twitter followers
LinkedIn® Page
www.linkedin.com
10,977 employees on LinkedIn®
Ownership
NYSE:ADS