# Integrate Reviews **Vendor:** Integrate **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 106 ## About Integrate Integrate is the B2B pipeline integrity platform between your demand sources and MAP/CRM, acting as a single control layer for every marketing lead. It standardizes and governs data across channels so you run on clean, compliant, marketable records and turn more demand into pipeline, faster. The result is cleaner data, less wasted media spend, and faster, more predictable revenue impact from every campaign. •Connect all demand sources into one governed lead flow •Normalize, de-duplicate, and enrich every lead before it reaches your MAP/CRM •Enforce global and regional compliance, consent, and suppression at ingestion •Route only marketable, qualified records to the right systems and teams in near real time •Cut manual cleanup with automated, policy-driven lead processing and full visibility into volume, quality, speed-to-lead, and conversion across channels ## Integrate Pros & Cons **What users like:** - Users praise the **ease of use** of Integrate, benefiting from its user-friendly interface and thorough training support. (14 reviews) - Users appreciate the **next-level integrations** of Integrate, enabling seamless connections to marketing automation platforms. (6 reviews) - Users value Integrate for its **effective lead validation and campaign management** , significantly enhancing marketing performance and ROI. (5 reviews) - Users value the **strong account management team** of Integrate, enhancing their experience and use of the platform. (5 reviews) - Users commend Integrate for its **accurate data validation** , enhancing lead quality by minimizing bad data and duplicates. (4 reviews) - Automation (4 reviews) - Users commend Integrate for its **efficient lead validation** , enhancing the quality of leads delivered to sales teams. (4 reviews) - Users value the **easy integrations** of Integrate, enabling seamless management of lead data and CRM connectivity. (4 reviews) - Reporting (4 reviews) - Easy Setup (3 reviews) **What users dislike:** - Users find the **limited knowledge requirement** challenging, often needing assistance instead of being able to self-serve. (4 reviews) - Users note the **time-consuming set-up process** for campaigns, especially when dealing with multiple sources and data loads. (4 reviews) - Users find **data management cumbersome** , especially when updating multiple sources or organizing reporting effectively. (3 reviews) - Users experience **functionality limitations** due to the lack of profiles and tedious updates across multiple sources. (3 reviews) - Users find the **learning curve steep** , as advanced features and initial setup require time and practice to master. (3 reviews) - Slow Performance (3 reviews) - Users face a **steep learning curve** with Integrate, struggling to master advanced features and campaign setup effectively. (3 reviews) - Users find the **difficult learning** curve challenging, as many features are not intuitive and require extensive training. (2 reviews) - Difficult Setup (2 reviews) - Limited Features (2 reviews) ## Integrate Reviews ### 1. Vital Lead Monitoring, But Too Much Manual Work and Inconsistent Account Management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Integrate?** Integrate provides a vital service by allowing for monitoring of lead and ensuring maximum impact of these leads. As leads are provided in mass, this helps to ensure lead quality and reduce duplication of lead efforts. **What do you dislike about Integrate?** Currently there is quite a bit of manual work required on both the agency and Integrate side. This opens our campaigns up to inaccurate set up and reporting. There needs to be an operational update at some point as it currently causes issues and requires unnecessary work. There has been heavy turn over in the past few years, in addition to layoffs which makes account management consistency difficult. **What problems is Integrate solving and how is that benefiting you?** Visibility into the quality of leads being generated and reduction of duplicate leads. ### 2. Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** denae c. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Integrate?** Lead Quality and Data Validation Many users report that Integrate excels at validating leads, effectively identifying bad data, duplicates, or missing information. This process contributes to improving the overall quality of leads delivered to sales teams. Customer Support The support team, including account managers and technical assistance, is frequently praised by users for being responsive, helpful, and engaged. When problems occur, support appears to address them promptly and effectively. Features and Functionality Users generally appreciate features such as campaign management, dashboards, reporting, and the ability to manage multiple lead sources. The platform provides real-time statistics and insights, which assist marketers in tracking and optimizing performance. Ease of Use (for Some Users) Although not without its challenges, many users find that after onboarding and training, the interface becomes fairly intuitive, and tasks like campaign setup are manageable. Value for Enterprise and Mid-Market Use Cases Integrate is often seen as particularly valuable for larger marketing programs or organizations managing numerous lead sources and channels, as it helps minimize waste and improve ROI. **What do you dislike about Integrate?** it takes time to fully understand how to use the more advanced features well. There are hidden or less obvious capabilities, and not all are intuitive at first. **What problems is Integrate solving and how is that benefiting you?** searching for new campaigns; not always easy to find what you want; sometimes creatives / assets (images, copy) provided are not ideal (too small, limited options) which impacts usability. ### 3. Integrate offers a lead quality validation that makes them one of the leaders of B2B data **Rating:** 4.0/5.0 stars **Reviewed by:** Rodrigo A. | Media Activation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Integrate?** We use Integrate as a data filter validation. Their parameters are solid and secure. We utilize their services every single day without any issues. Even when we need to adjust marketing or data filters, they are easy to reach and quick to resolve. **What do you dislike about Integrate?** Integration and implementation takes several times that you need to account for in the launch process. **What problems is Integrate solving and how is that benefiting you?** Integrate helps scale B2B (third-party) campaigns efficiently by reducing operational friction and ensuring lead quality at every step. Lead Quality Assurance-Pacing & Delivery Visibility-Standardized Lead Flow- Source Attribution & Traceability. ### 4. Easy lead automation and CRM integration. Excellent support. **Rating:** 5.0/5.0 stars **Reviewed by:** Arnab G. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Integrate?** With Integrate we can manage lead data in large volume with automated validation and CRM integration. The UI is good and connects weill with Salesforce. In-built GDPR compliance and real time reporting is a definite plus point. **What do you dislike about Integrate?** The initial campaign setup takes time to get used to. Other than that didn't have any bad exp. **What problems is Integrate solving and how is that benefiting you?** It streamlined our lead data management with built-in GDPR compliance. ### 5. Fabulous. **Rating:** 5.0/5.0 stars **Reviewed by:** Fabian J. | Founder, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2024 **What do you like best about Integrate?** Getting quality of campaign and database in low time. **What do you dislike about Integrate?** Nothing such upto date if anything will let you know. **What problems is Integrate solving and how is that benefiting you?** Database of campaign and it's quality ### 6. Helpful Service When We Need It **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Integrate?** We use Integrate's DAP for adding leads from various sources into our Salesforce objects. The tool works really well, but when there's an issue, Integrate's support is very helpful in overcoming the issue. **What do you dislike about Integrate?** Have trouble deleting/archiving old campaigns and sources, and I can't find a way to categorize all of the campaigns/sources by most recent, so I have to run a search with some specific parameter of the campaign name each time I am looking for a campaign. A little cumbersome, but I've become accustomed to it. **What problems is Integrate solving and how is that benefiting you?** It helps us get leads directly from our platforms into Salesforce ### 7. Just tested the tip of the iceberg **Rating:** 4.0/5.0 stars **Reviewed by:** Jon-Eric C. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Integrate?** Their ABM services seemed to really be able to hone in our our demographic (which hasn't always been the easiest to find). They allowed us to A/B test creatives and downloads and provided us some really good data to help us see from the very top of funnel view what was resondating with our demographic. Account Management and Service was spot on and made it really easy to get deployed in a short amoutn of time. **What do you dislike about Integrate?** It is a little hard to tell (at least for us) which option the provide would be best offering would be best for us. A lot of options seem to overlap, so even with an establed goal, it's wasn't clear exactly which service you should go with. As I know these types of leads come in cold, they were a little less responsive once in our nurture program then believed, based on how targeted we were with our approach **What problems is Integrate solving and how is that benefiting you?** We decided to go with Integrate becuase of their abiliyt to really target our target persona. We've struggled to be able to reach that persona with other digital efforts, and Integrate was able to reach them. ### 8. Integrate Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2024 **What do you like best about Integrate?** An easy-to-use platform, to effectively manage large volumes of lead data. I use the platform every day, seamlessly pushing leads into the client's CRM. **What do you dislike about Integrate?** Limited training on all features of the platform. **What problems is Integrate solving and how is that benefiting you?** Organising lead data, in a simple and GDPR compliant way. ### 9. Integrate Demand Acceleration Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Integrate?** Once campaigns and sources have been set up within the platform, the automated process eliminates the need for manual list uploads, which can be time-consuming and prone to errors. By streamlining the lead flow, marketers can focus their efforts on optimizing their campaigns and improving their messaging, rather than spending time on manual data entry. **What do you dislike about Integrate?** The platform's campaign set-up process is designed to ensure a seamless and hassle-free experience for marketers. However, in cases where issues arise, the set-up process takes longer than expected. Therefore, it may be preferable to use the platform for longer-term campaigns, where the extra time invested in set-up will yield greater returns. **What problems is Integrate solving and how is that benefiting you?** This automated process eliminates the need for manual list uploads, which can be time-consuming and prone to errors when done manually. By streamlining the lead flow, marketers can focus their efforts on optimizing their campaigns and improving their messaging, rather than spending time on manual data entry. This ultimately leads to better campaign performance, more efficient lead generation, and a higher return on investment. This has saved hours of manual time for both the ops team and the field marketing team! ### 10. Superb integration is possible through this platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly H. | Senior Corporate Safety Specialist, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2023 **What do you like best about Integrate?** The GDPR-compliant platform has assisted us in centralising demand channels and data sources which has increased conversions. Its user-friendly interface makes it simple to upload assets, domain lists suppressions and more right into the source. The real time measurement and reporting features are simply outstanding, providing us with useful insights to optimise our budget spend. **What do you dislike about Integrate?** Over the previous few years the Integrate platform has undergone numerous modifications. The capability to update several sources simultaneously is one area that could still use improvement. When you have to change the same thing in dozens of sources it might get tiresome. **What problems is Integrate solving and how is that benefiting you?** The platform has also enhanced our data hygiene and made sure we only get high quality correct leads. Integrate DAP has been a huge help to our company, streamlining our operations and enabling us to concentrate on what really counts expanding our business. ### 11. A solid platform for lead management and planning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Integrate?** The Integrate platform and build specialists are incredibly helpful when it comes to making optimizations, changes, and updates. **What do you dislike about Integrate?** The organization of the user platform could be simplified/less cluttered. It can be difficult to find the specific leads from certain campaigns at times. Too many old campaigns are left around and mixed in with current campaigns. **What problems is Integrate solving and how is that benefiting you?** Lead upload automation and management. We save a great deal of time with Integrate's fluid lead upload automation and usage of build docs to keep all program details in one place. ### 12. Integrate is the best Integrated platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole R. | Founder, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Integrate?** Easy functionality and very efficient for the whole team to learn quickly. Great customer support system! **What do you dislike about Integrate?** Reporting and dashboard could be a little more user friendly and have more analytics. **What problems is Integrate solving and how is that benefiting you?** Uploading of leads with the proper suppression and proper data updates to load into our CRM efficiency! ### 13. Excellent product and great CSMs **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush A. | Lead, Marketing Technology, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** It just solves all the problems of content syndication, enrichment, events. Additionally, we can have the integrations in the way we want. **What do you dislike about Integrate?** The only thing I would like to see within the product is to carry forward the unused records instead of renewing and just leaving the unused records. **What problems is Integrate solving and how is that benefiting you?** We use it to push content-syndicated leads from our vendors to our downstream systems. We have automated that process using Integrate and also have placed checks, in order to qualify leads for our downstream applications. ### 14. Great Platform and Continues to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney G. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Integrate?** I have used Integrate and other competitor platforms for lead flow management and integrations and have always found Integrate to be the best. First, they make the platform very user-friendly. Second, they have all the items needed to set up a complete campaign to share with a vendor in a GDPR-compliant manner. I like love that you can upload assets, domain lists, suppressions, etc., right into the source. I also am now diving into the insights and reporting features they have launched and love it. It's another data source to keep a pulse on my campaigns. In comparison to Convertr or a manual upload, it is by far the best. **What do you dislike about Integrate?** I don't have many dislikes to share but more 'wishes' for the platform. For example, you can set up a campaign with an individual source, or you can have a campaign with various sources. I wish there were one extra layer to the setup/hierarchy of it. Lastly, the platform does have a LOT of data and integrates with so many other platforms, so sometimes, the webpage takes a minute to load. And, sometimes freezes, but nothing too difficult or long. **What problems is Integrate solving and how is that benefiting you?** Integrate is our primary Lead Flow Management platform. I am also able to report on ABM Lists to roll up to other stakeholders. ### 15. Don't overlook what Integrate can do to scale lead gen + improve data hygiene **Rating:** 5.0/5.0 stars **Reviewed by:** Jon M. | Vice President, Revenue Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Integrate?** With the Integrate platform we are able to take in leads at scale with automation. No longer do we need to manually handle lead lists. In addition, Integrate can dynamically keep up to date our exclusion or inclusion lists and save us time in rejecting bad leads from certain vendors. Finally, the ability to ensure the data quality is consistent in its format ensures that we have good data going in. **What do you dislike about Integrate?** I can see the closed-loop feedback mechanism being slightly improved to identify better how specific vendor lead programs impact ROI down the funnel with signals from multiple CRMs. **What problems is Integrate solving and how is that benefiting you?** Manual management of lead insertion lists saving us time and security compliance possible issues Manual updating of exclusion/inclusion lists saving us time Manual sharing business outcomes by lead/programs with vendors to enable more dynamic optimization and budget shifting ### 16. Integrate Your Future **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Integrate?** We are responsible for opportunity, pipeline, lead and coversion. The account-based marketing software used by us simplify our process. **What do you dislike about Integrate?** We being software company cateting to tax software industry, it would be very useful if the leads are more specific from the industry. **What problems is Integrate solving and how is that benefiting you?** We being software provider to tax industry having large market, the ABM Saas helps us to provide better market leads, visibility ### 17. Integrate makes marketers lives easier **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Integrate?** The biggest benefit of using the Integrate platform for my role is that I do not have to worry about manually importing lists and standardizing lead data. The Integrate platform does the work for me which saves a tremendous amount of time. **What do you dislike about Integrate?** Fortunately, there have been many improvements to the Integrate platform over the past few years. One thing that could still be improved is the ability to update multiple sources at once. It can be tedious when you need to make the same edit to dozens of sources. **What problems is Integrate solving and how is that benefiting you?** Integrate is solving the problem of having to manually import leads into Marketo, standardizing lead data, and ensuring leads meet campaign qualifications before entering Marketo. This saves a tremendous amount of time for MOps. ### 18. Integrate is an Amazing Demand Gen Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea W. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Integrate?** It saves me so much time as a demand gen marketer by importing and vetting leads for me. Not only can it do all of that, but it also allows me to generate leads using highly targeted content syndication. **What do you dislike about Integrate?** Sometimes the dashboard is a little off. Mainly the location of prospects. It is never a critical issue though. It can be a bit confusing to learn at first, but in the end, it is worth it! **What problems is Integrate solving and how is that benefiting you?** It is solving importing leads and ensuring they are exactly who we want from each campaign. This cuts down on hours of work for me each week. It also allows me to target very specific people with content syndication on various publications. ### 19. Integrate is a high quality platform with a higher quality team **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew A. | SVP, Head of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** The platform is stratforward and easy to use. What I like most about integrate is the managed services client team who can help us maximize getting most out of the platform. **What do you dislike about Integrate?** Sometimes it feels a little too basic and there is a need to ask for help from the Integrate team rather than being able to self serve with a knowledge base or easy features to change and modify things on your own. **What problems is Integrate solving and how is that benefiting you?** Making sure we are getting what we pay for -- high quality and accurate leads that fit out ICP and are legitimately able to be marketed to. And if we can bad data, we have a recourse not to pay and request new data. ### 20. Amazing Performance : Very useful platform with a good user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Apoorva P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Integrate?** The best part about Integrate is the smooth and efficient validation process which helps filter out all invalid leads. The creation of sources, variety of filters available, agility, integration with different platforms and upload process is all well structured which helps to minimise a lot of efforts and gives good user experience! **What do you dislike about Integrate?** Reporting could be more user friendly. Setting up reporting and modifying reports is very time consuming and it's not very easy to do. **What problems is Integrate solving and how is that benefiting you?** Easy integration with vendors like content syndication, Marketo and LinkedIn which helps upload leads easily Validation process helps filter out all invalid leads. Variety of filters Available to support all requirements ### 21. Lead Generation - Integrate **Rating:** 4.5/5.0 stars **Reviewed by:** reisa f. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** I loved the simplicity of the platform when it came to applying lead gen filters to a program. **What do you dislike about Integrate?** I disliked the complication of setting up integrations through client CRMs. **What problems is Integrate solving and how is that benefiting you?** Integrate has allowed for a smooth lead generation process to us and our clients. It is benefiting my team by allowing us to spend more time on other campaign related processes once integrate is set up. ### 22. Working with the integrate team has been wonderful! They are professional, friendly and timely. **Rating:** 5.0/5.0 stars **Reviewed by:** Piper V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Integrate?** Communication from the team and attention to detail **What do you dislike about Integrate?** Nothing :) they are really wonderful!!!! **What problems is Integrate solving and how is that benefiting you?** Finding the right leads for us ### 23. Focus your marketing efforts to target your audience **Rating:** 4.0/5.0 stars **Reviewed by:** Steven T. | Demand Generation Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Integrate?** I like how we were able to work with Integrate to come up with a plan to reach our target audience through channels and means we wouldn't otherwise have. Also coming up with the best account surround engagement strategy to our key accounts. **What do you dislike about Integrate?** All of our programs' data were lumped into one reporting bucket, hence making our ability to measure how each program performed difficult. This may have been a setup issue where we should have distinguished different programs into their own reporting buckets. **What problems is Integrate solving and how is that benefiting you?** Reaching our target account audience with the right message, to the right people, at the right time, wherever they browse online. This allowed us to have a broader reach of the audience and serve more of our messaging to them. ### 24. Saves time & reduces manual tasks **Rating:** 4.0/5.0 stars **Reviewed by:** Uma W. | Senior Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Integrate?** The platform checks to make sure leads are not already in our system, and if they are alerts the content syndication vendor, so we never pay for leads we already have. In addition, it will verify emails are valid, so we never pay for fake leads. Finally, since the vendors are the ones adding lists, it takes all the work and effort off of our small MarOps team. **What do you dislike about Integrate?** Onboarding vendors can take longer than we'd like sometimes. However, as more companies use Integrate Demand Acceleration Platform this should hopefully occur less frequently. **What problems is Integrate solving and how is that benefiting you?** Simplifies the addition of net new leads to our database from content syndication and event sources. Reduces the boring, yet time-consuming effort of formatting and uplaoding lists. ### 25. Manage Data Vendors with Integrate DAP and Marketo **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon T. | Sr. Manager, Technology, Data & SDR Operations, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Integrate?** Ability to connect multiple data sources straight to Integrate to validate incoming leads instead of connecting insufficient lead data directly to Marketo. **What do you dislike about Integrate?** Integrate field mapping could be improved in order to properly standardize leads in platform itself. **What problems is Integrate solving and how is that benefiting you?** We use Integrate to ingest paid social leads from LinkedIn, and content syndication leads from outside vendors. Instead of using APIs directly connected to Marketo, we use Integrate as a middle bridge to validate and standardize incoming data while rejecting insufficient data from our vendors. ### 26. Amazing platform for integrating data into Marketo/Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Integrate?** The team at Integrate fully trained us on their platform and explained the rationale behind everything you need to do for the system to be successful. The Integrate team also provides extensive documentation for reference. **What do you dislike about Integrate?** Love working with the Integrate team and their platform. I don't have any dislikes to note. **What problems is Integrate solving and how is that benefiting you?** Merging data into Marketo for use in Salesforce. The seamless process works exceptionally well once you set up a program outlining all the necessary parameters. ### 27. Strong ability to target key accounts, but lacks bottom funnel results **Rating:** 3.5/5.0 stars **Reviewed by:** Koji T. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Integrate?** As marketers, we are able to target our most important accounts and personas across a number of different placements. This fits nicely into our brand awareness and inform-stage tactics. The contact information we get on leads tend to be accurate, too. **What do you dislike about Integrate?** The expected value we hoped to get from this platform has not necessarily been actualized. It's positioned as a demand generation and demand acceleration tool, but typically the leads that come out of the platform are still quite cold. **What problems is Integrate solving and how is that benefiting you?** Awareness and demand generation are modern marketing requirements. Integrate is helping to solve our ability to get our message to the right people at the right accounts. ### 28. Excellent lead generation capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** The ability to specify parameters for targeting leads is game changing. This insures that we're getting in front of quality leads, all while making it a great user experience. **What do you dislike about Integrate?** Not much to improve on, I would definitely recommend Inyegrate to streamline lead flow into your CRM or the top of your marketing funnel. There's a bit of a learning curve initially, but it's much easier to use than some of the previous content syndication platforms above worked with. **What problems is Integrate solving and how is that benefiting you?** A few of the biggest problems Integrate has helped to solve is automation of lead qualification, account targeting, scaling the quantity of our consumable content and increasing productivity. ### 29. A lot left to be desired **Rating:** 0.5/5.0 stars **Reviewed by:** Erika S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** When we do have an issue the team is quick to help identify what happened. But I wish we didn't have so many issues to look into in the first place. **What do you dislike about Integrate?** We are constantly having issues working with the Integrate team. Whether that is fields being properly mapped, correct values being passed or forms sending leads to the right instance there are lots of mistakes that have cost us late delivery in leads resulting in lost pipeline. **What problems is Integrate solving and how is that benefiting you?** Not sure what it is about the platform that makes it so difficult for Integrate team members to properly set up our campaigns for launch. ### 30. Nice way to supplement internal marketing efforts with high quality merchants! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Integrate?** I like that the Integrate Demand Acceleration Platform allows us to work side by side with prospects instead of only marketing at them! We can identify who exactly is in the market and may need guidance in choosing in our product category. **What do you dislike about Integrate?** There really isnt a downside, but we did find that when there are lulls in the year/ market, we are still paying for services and not as many leads delivered. **What problems is Integrate solving and how is that benefiting you?** It helped our team re-organize our focus on high-profile accounts and challenge our previous strategy with solid insights into our cross-selling channels. ### 31. A popular content syndication / lead delivery platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Integrate?** variety of vendors and lead profiles to choose from **What do you dislike about Integrate?** complicated, not user friendly, unclear workflow **What problems is Integrate solving and how is that benefiting you?** supplying B2B leads ### 32. Pretty good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Integrate?** Lead gen forms are helpful for us in our paid media efforts **What do you dislike about Integrate?** Speed to set up lead gen forms. Lengthy process **What problems is Integrate solving and how is that benefiting you?** Collecting leads easily ### 33. Integrate DAP is a great resource that saves time **Rating:** 3.5/5.0 stars **Reviewed by:** Jake R. | Marketing Automation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Integrate?** Easy to navigate and set up integrations to run events and other campaigns with clean data coming in. **What do you dislike about Integrate?** Testing, but that could be because of my lack of experience with the tool. **What problems is Integrate solving and how is that benefiting you?** We upload a lot of lead lists from events. The DAP speeds that up. ### 34. Great people and platform **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandra D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Integrate?** Does a great job of checking our leads for quality! **What do you dislike about Integrate?** The UI is clunky and not intuitive - it is often hard to find settings you need and things load really slowly **What problems is Integrate solving and how is that benefiting you?** De-dupe our content syndication leads, as well as ensure they are quality leads ### 35. Great, easy to use platform with excellent support from Integrate team **Rating:** 4.0/5.0 stars **Reviewed by:** Lucy S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** Easy way for us to receive leads from multiple different partners we work with. Helps keep quality up with verification tools. **What do you dislike about Integrate?** If we need an edit/update to be made to the platform it takes a while **What problems is Integrate solving and how is that benefiting you?** Lead verification - means less rejections from clients ### 36. Integrate review **Rating:** 4.0/5.0 stars **Reviewed by:** Sharon T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Integrate?** Great interface, easy to use and provides me what i need **What do you dislike about Integrate?** There is quite a long time for it to load and delivery **What problems is Integrate solving and how is that benefiting you?** Consolidation of leads and lead routing for my organization ### 37. Very good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Integrate?** Ease of use, i enjoy the insights that i obtain regarding ABM. **What do you dislike about Integrate?** I wish there were more features to obtain better analytics. **What problems is Integrate solving and how is that benefiting you?** Better insights ### 38. Useful Platform and great account management **Rating:** 4.0/5.0 stars **Reviewed by:** Ambre G. | Experte Marketing Digital, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Integrate?** The setup and logic of the system is easy to understand and the team is really proactive to ensure that we are getting the best out of the product. **What do you dislike about Integrate?** The UX is not the most intuitive or user friendly to use and product enhancements can take some time to be released. **What problems is Integrate solving and how is that benefiting you?** Integrate ensures we do not pay our Content Syndication providers for non-marketable contact records. ### 39. Positive but could use improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Integrate?** Flows to our salesforce/CRM relatively easily **What do you dislike about Integrate?** Issues are difficult to solve, turnaround time can be lengthy **What problems is Integrate solving and how is that benefiting you?** Leads are uploaded without having to do so manually ### 40. Lead quality with Integrate **Rating:** 4.0/5.0 stars **Reviewed by:** Roland H. | Senior Marketing Technology Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Integrate?** I like Integrate's ability to streamline our list load processes. **What do you dislike about Integrate?** The user interface is sometimes confusing, as there are many overlapping menus/routes to actions. **What problems is Integrate solving and how is that benefiting you?** Integrate DAP helps us streamline speed to lead from content syndication vendors by using one centralized, integrated channel for all of those leads to come through. This saves our marketers and marketing ops team significant time. ### 41. Starting to use and already seeing great results **Rating:** 2.5/5.0 stars **Reviewed by:** Mateus E. | Field Product Marketing Senior Manager - UK, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** Easy to manage and fantastic to create insights and accelerate growth across different set of segments / route to market **What do you dislike about Integrate?** Nothing that our team dislike, but trainings are always the best way to have people taking the best out of the tool **What problems is Integrate solving and how is that benefiting you?** Finding the best solutions to complex accounts strategy, mainly helping sales drive their targets ### 42. Highly customer-focused team support a very flexible product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Integrate?** The flexibility of the Integrate Sales Lead Capture product allows me to approach all of our customer interactions with a tailored approach that suits the situation. The setup and logic of the system is easy to grasp, and the customer support team are always on hand to ensure that I am getting the best out of the product. **What do you dislike about Integrate?** Some of the features are a little complex to access (fo example the pop-up window options in lead capture forms requiring knowledge of {} statements, which are in stark contrast to the drag/drop and menu-led options for most other features. **What problems is Integrate solving and how is that benefiting you?** We predominantly use the lead capture and event sign-in features of the former Akkroo product. The flexibility of this system also allows us to utilise the platform in a slightly unorthodox way to allow our field sales team to capture information about demonstration stock usage as it is live on their handheld devices and ready to go at all times, whether they have internet connection or not. On the traditional sales lead side, it supports our exhibition and educational event attendance to drive customer interaction into meaningful leads and opportunity qualification. ### 43. Confusion among end users and long set up times makes us unlikely to use it in the future **Rating:** 1.0/5.0 stars **Reviewed by:** Alex P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** The direct connection to client's databases reducing privacy risks and gets customers leads faster **What do you dislike about Integrate?** Long setup times and confused clients and marketers made this tougher to use than it was a benefit. **What problems is Integrate solving and how is that benefiting you?** Passing leads directly to customers without exposing PII on the web. This is a better privacy practice. ### 44. If you want to be buyer-centric, this platform will help you get tehre **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Integrate?** - Easy to use and understand - Strategic targeting of your accounts - Integrations are next level, can connect to your marketing automation platform of choice - **What do you dislike about Integrate?** - Slow to load - Expensive - If your tech stack isn't built out, then this isn't as powerful **What problems is Integrate solving and how is that benefiting you?** - Lead conversion - Connecting data and channels together for a more orchestrated experience when doing account based marketing - Target account list management ### 45. Streamlines our ABM Content Syndication **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Integrate?** Integrate allows us to run our content syndication programs at scale and in real-time - while also saving us money on bad leads. Integrates ability to connect our Marketo and our CS partners, means we can have leads delivered directly into our MAP and processes through our lead life-cycle & privacy and compliance frameworks automatically - removing the time and effort required to manage manual lead uploads from multiple CS partners. Integrates ability to identify & reject "bad" leads, allows us to maximise our investment in paid media and avoid dirtying our database. **What do you dislike about Integrate?** The UI and UX is probably the biggest pain point I have with the platform. It is not the most intuitive or user friendly to use and depending on what you are trying to achieve or track it can be cumbersome to set up. But the juice is worth the squeeze if you are managing multiple media partners. **Recommendations to others considering Integrate:** Knowing the right time to invest is important. Too soon and it may not make sense from an ROI and scale perspective. Too late and you're likely already dying under the weight of all those manual lead uploads. **What problems is Integrate solving and how is that benefiting you?** The reason we invested in Integrate was to help improve the efficiency of getting leads into our MAP & CRM as well as increasing velocity by being able to have leads pushed across from partners in real-time. ### 46. Superb Integration & Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Malcolm M. | Marketing Systems Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Integrate?** We were completely smitten with how easy it was to link firstly our Salesforce system, and then subsequently our Marketo database when we changed our process. **What do you dislike about Integrate?** Some of the error messages could be made easier to understand. Especially during the integration mappings. Once resolved however, this is but a minor inconvenience. **Recommendations to others considering Integrate:** If you are looking for a great solution with superb support then look no further. **What problems is Integrate solving and how is that benefiting you?** We initially had a competitor product which had it limitations. The one thing which Integrate did was to focus on our requirements for easy gathering of Lead data at trade shows, and integration into our marketing and CRM system. ### 47. A Well Designed Tool for Tracking an ABM Re-targeting Ad Program **Rating:** 4.0/5.0 stars **Reviewed by:** Dylan Y. | Demand Generation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Integrate?** It's easy to navigate through the ABM Insights Dashboard and it's nice to have support from the Integrate team along the way. Merging the content syndication data right in with the re-targeting ad data is very powerful to have within 1 dashboard. It's easy to see the demographic breakdown of the audience from region to job segment. It's also easy to toggle between campaigns. **What do you dislike about Integrate?** I think what could help the ABM Insights Dashboard is more ways to action the data. Yes, you can easily export the data to a CSV, however, it would be nice to one day be able to really Integrate some of the data to other tools (Marketo, SFDC, LinkedIn Matched Audiences, etc.) that would really make all of the data actionable. Thankfully, Integrate provided us with additional spreadsheets to work from that helped a bit with taking actionable next steps. **Recommendations to others considering Integrate:** Be very thoughtful when determining the intent topics / industries / etc that will define the account audience. Once the program is rolling, there's a intended strategy to push additional impressions in front of accounts surging in clicks. So, if you are careful in the account audience targeting at the onset, you may throw many impressions at lesser valuable companies as the program moves on. **What problems is Integrate solving and how is that benefiting you?** We're able to keep our name/brand in front of those top-of-funnel folks that show interest. Additionally, we're able to get our name/brand in front of their co-workers. Without a tool like this, our content syndication would have a lot less momentum behind it when trying to convert these very top-of-funnel leads into MQLs. ### 48. Integrate: the lead generation silver bullet **Rating:** 5.0/5.0 stars **Reviewed by:** Maxwell J. | Senior Manager, Digital Demand Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Integrate?** There are three significant reasons why Integrate could be the lead generation silver bullet. The first is the ability to reject leads that don’t meet specific criteria; this is a critical feature that ultimately allows Integrate to pay for itself. The second would be the marketplace; we lean on their marketplace of great partners to fill the demand pipe. The third is the great Integrate employees that make executing all of this easy and a great experience. There is also a greeat way to layer on Bombora intent over one off campaigns if desired. This is a great way to leverage intent without having to create an account with Bombora directly. **What do you dislike about Integrate?** Very little. Integrate checks all of the boxes. We are looking forward to more new features that Integrate will be able to provide in the future. While in the past, the platform hasn't been as user-friendly or easy to build in, the team continues to make improvements that make the user's workload more manageable than before. I would highly recommend Integrate to stream lead flow into the top of the funnel. It can help standardize data and clean values that otherwise could make account routing a nightmare if passed through into the CRM directly. **Recommendations to others considering Integrate:** Do it. This platform is money well spent. The savings in being able to reject specific leads alone makes it so that the platform pays for itself. If you want to know more about how I'm using Integrate to drive pipeline growth, please don't hesitate to reach out. **What problems is Integrate solving and how is that benefiting you?** They ensure that the leads delivered are quality. They also help us double verify that all leads are GDPR compliant. The benefits don't stop there. Because of Integrate, we have been able to scale our business and improve upon the targeting to better support our sales teams. As mentioned before it also helps our data stay clean and standardized. Between the above benefits and not having to pay for leads that don't meet our criteria (i.e. Content Syndication, Sponsored Webinars) the product really does pay for itself. ### 49. Integrate has made it much easier for us to manage our vendors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Integrate?** Love that we can set "rules" with our vendors around data quality and that Integrate helps enforce those rules and ensures all leads meet our requirements. Also, like the email checks that ensure we're getting legitimate emails and not paying for "fake" addresses. **What do you dislike about Integrate?** We have a Marketo campaign for each of our asset downloads, & would like an easy way to push leads from the same vendor into different Marketo asset campaigns. **What problems is Integrate solving and how is that benefiting you?** Since Integrate checks our database before pushing over new leads, this ensures that we're not getting the same leads from different vendors running simultaneous campaigns. ### 50. Integrate is *Must Have* for SaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Integrate?** Integrate enables me as a B2B SaaS marketer to 'protect the integrity' of my marketing database, ensuring all contact records have clean and complete data. No other solution does this to my knowledge. **What do you dislike about Integrate?** The Integrate Events product is amazing when it works, but for many different reasons event organizers may choose to not make a badge scanning API available, and in those cases, Integrate Events is useless. **What problems is Integrate solving and how is that benefiting you?** Integrate benefits me by ensuring I do not pay my MAP platform for non-marketable contact records, and with many content syndication providers, that leads with invalid records are replaced for me autmatically. ## Integrate Discussions - [What is your experience with Integrate Demand Acceleration Platform, and what features do you find most useful?](https://www.g2.com/discussions/what-is-your-experience-with-integrate-demand-acceleration-platform-and-what-features-do-you-find-most-useful) - [What is Integrate Demand Acceleration Platform used for?](https://www.g2.com/discussions/what-is-integrate-demand-acceleration-platform-used-for) - [View Integrate pricing details and edition comparison](https://www.g2.com/products/integrate/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A06%3A20+-0500&secure%5Bsession_id%5D=a8ff0a50-cad7-4c10-9c09-1267b4efa6ba&secure%5Btoken%5D=16197313592146eb488c933844cc4e257a28249ecd484f4848c91ac0d421081e&format=llm_user) ## Integrate Features **Tasks** - Creation & Assignment - Due Dates - Task Prioritization - To-Do Lists - Dependencies - Mass Updates - Drag & Drop - Recurring Tasks **Lead Intelligence** - Market Insights - Account-level Insights **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Projects** - Planning - Project Map - GANTT - Calendar View - Views - Project Budgeting - Issue Tracking - Templates - Critical Path - Time & Expense - Methodologies **Lead Management** - Segmentation **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Platform Data** - Measurement - Revenue Analytics **Security** - Access Control - Roles Management - Compliance Management **Resource Management** - Resource Definiton - Capacity - Scheduling **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Customization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality ** - Integrations **Maintainence** - Data Quality Management - Policy Management **Project Monitoring** - Baselining / KPIs - Resource Allocation - Dashboards **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Project Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Integrate Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,890 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,406 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,058 reviews)