Easy to use
Quick time to value
Auto-reject duplicate leads
Ability to customize integration with MAP
I haven't used competitor products so I can't comment about how Integrate stacks up to other products in the market.
The onboarding was great and we received the support we needed to get the quickest time to value with Integrate.
Specifically using for content syndication programs to reject duplicate leads and leads with bad data. Using Integrate to validate data. In addition we built an integration with Eloqua to check existing database against all net new leads.
Also, through integration with Bizible, using Integrate for vendor and asset optimization based on pipeline.
In the past CS leads were passed over in excel files and there were no data quality or lead duplicate checks. Also, the way we were set up, we were unable to conduct proper attribution.