Best Account Data Management Software with Market Insights Capabilities

How Many Account Data Management Software Products Does G2 Track?

Total Products under this Category: 75

Category Stats (Oct 2026)

  • Average Rating: 4.51/5 (↑0.02 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Ocean.io (+33.6%) - Among all products in this category, Ocean.io recorded the largest rating increase compared to last month

Last updated: October 19, 2026

How Does G2 Rank Account Data Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 71,100+ Authentic Reviews
  • 75+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Account Data Management Software

G2 Grid® for Account Data Management Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, GTM Workspace - Powered by ZoomInfo, GTM Studio - Powered by ZoomInfo, Demandbase One, Apollo.io, Instantly, Adobe Marketo Engage, and 6sense Revenue Marketing.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-data-management/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=demandbase-one&focus%5B%5D=apollo-io&focus%5B%5D=instantly&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=6sense-revenue-marketing)

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,234

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.1/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 7.8/10 (Category avg: 8.6/10)
  • Segmentation : 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HubSpot Marketing Hub, enjoying seamless integration and powerful automation features.
  • Users appreciate the user-friendly email marketing features of HubSpot, enabling powerful campaigns with ease and efficiency.
  • Users appreciate the beginner-friendly tools of HubSpot Marketing Hub, making powerful marketing effortless and streamlined.
  • Users find HubSpot Marketing Hub's intuitive interface and automation tools enhance productivity and simplify marketing tasks.
  • Users value the automation capabilities of HubSpot Marketing Hub, effectively streamlining workflows and enhancing productivity.
Cons
  • Users find the learning curve steep, requiring significant training to effectively use HubSpot Marketing Hub's features.
  • Users find the missing features in HubSpot Marketing Hub restrictive, especially for smaller teams needing advanced functionality.
  • Users find the limited features of cheaper plans restrictive, hindering their ability to fully utilize HubSpot Marketing Hub.
  • Users find the pricing quite expensive, especially as their contact list and needs grow beyond the basic plans.
  • Users find HubSpot Marketing Hub's high pricing challenging, especially for smaller teams needing advanced features.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

Average Rating: 4.5/5.0

Total Reviews: 8,948

How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.6/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.6/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 26% Small

What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive contact information that GTM Workspace provides, aiding effective outreach to potential buyers.
  • Users find the ease of use in GTM Workspace invaluable for streamlining their sales processes and insights.
  • Users value the data accuracy of GTM Workspace, enhancing their competitive edge in prospecting and research.
  • Users find the bulk data download feature invaluable for targeted lead generation, simplifying outreach in the finance sector.
  • Users value the easy access to relevant contacts and companies, streamlining prospecting and enhancing lead nurturing efforts.
Cons
  • Users often face challenges with inaccurate data, including unassigned contact numbers and outdated job information.
  • Users often face outdated data in GTM Workspace, leading to inaccuracies in contact details and location information.
  • Users often struggle with outdated contacts, leading them to seek alternative information sources for accuracy.
  • Users experience data inaccuracy, with incorrect contact locations and unassigned numbers complicating their outreach efforts.
  • Users often face outdated information, including incorrect emails and job titles, affecting their reliability and effectiveness.

What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,970

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.8/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.7/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find Demandbase One to have a difficult learning curve that complicates initial usage and requires time to master.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

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6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,542

How Do G2 Users Rate 6sense Revenue Marketing?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.1/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.4/10 (Category avg: 8.6/10)
  • Segmentation : 8.5/10 (Category avg: 8.6/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 36% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the clear visibility from intent data, enhancing ad targeting and aligning with buying journey stages effectively.
  • Users appreciate the clear visibility into buying journeys, enabling better-targeted advertising and strategic marketing efforts.
  • Users appreciate the ease of use of 6sense Revenue Marketing, facilitating efficient outreach and detailed insights.
  • Users benefit from efficient account targeting and valuable insights, making 6sense central to their marketing strategies.
  • Users value the clear visibility into account buying journeys, enhancing their ad strategies effectively with 6sense insights.
Cons
  • Users find the steep learning curve of 6sense Revenue Marketing challenging, impacting setup and data interpretation significantly.
  • Users often face a steep learning curve with 6sense, finding it challenging to understand and navigate the platform effectively.
  • Users find the learning difficulty with 6sense challenging, as navigating the UI can be overwhelming for the sales team.
  • Users find the complexity of setup and understanding of 6sense challenging, impacting overall effectiveness and buy-in.
  • Users face missing features like an export limit and lack of predictive tools, hindering full insight capabilities.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

LeanData

LeanData is the leading platform for Intelligent GTM Orchestration. Sitting at the intersection of AI agents, human sellers, and the systems they share, LeanData helps B2B enterprises fuel efficient revenue growth by orchestrating every signal, whether human, system, or AI-driven, across the entire revenue lifecycle. Our platform acts as the connective tissue across your GTM motion, turning buyer signals into coordinated action from lead acquisition through retention and expansion. LeanData ensures AI becomes a first-class participant in your go-to-market strategy, not a disconnected signal or ungoverned black box. Every buyer interaction triggers the right deterministic action, reliably and every time. Built for enterprise complexity, LeanData handles any-object routing, buying group orchestration, and automated scheduling, all with full auditability and governance. No coding required. More than 1,000 leading companies, including Anthropic, OpenAI, and Databricks and others, rely on LeanData to bridge the gap between AI-generated insights and the revenue actions that drive growth.

Average Rating: 4.6/5.0

Total Reviews: 1,055

How Do G2 Users Rate LeanData?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.3/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.0/10 (Category avg: 8.6/10)
  • Segmentation : 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind LeanData?

  • Seller: LeanData, Inc.
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Santa Clara, CA
  • Twitter: @LeanData
    4,030 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    189 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Salesforce Administrator
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 71% Medium, 21% Large

What Do G2 Reviewers Say About LeanData?

AI-generated summary from verified user reviews

Pros
  • Users appreciate LeanData for its ease of use, enabling efficient management of complex lead routing and assignments.
  • Users value the routing efficiency of LeanData, enhancing lead management and workflow through dynamic customization and integration.
  • Users value the flexibility of LeanData, allowing extensive customization for unique business processes and enhanced lead routing.
  • Users value LeanData for its easy integrations, enhancing workflows seamlessly across multiple platforms like Salesforce and Slack.
  • Users commend LeanData for its exceptional customer support, enhancing their routing efficiency and operational oversight.
Cons
  • Users find LeanData’s interface somewhat too technical and complicated, lacking the intuitiveness of other platforms like HubSpot.
  • Users face integration challenges with HubSpot and complex maintenance, complicating updates and overall management of LeanData.
  • Users find LeanData's complexity challenging, particularly in setup and management across different platforms like HubSpot.
  • Users experience a steep learning curve with LeanData, making it challenging to fully utilize its features effectively.
  • Users express frustration over limited customization, particularly regarding integration with HubSpot and maintaining complex configurations.

What Are Recent G2 Reviews of LeanData?

What Are G2 Users Discussing About LeanData?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 653

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
  • Lead Analysis : 7.9/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.4/10 (Category avg: 8.6/10)
  • Segmentation : 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Foundry ABM

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Average Rating: 4.2/5.0

Total Reviews: 201

How Do G2 Users Rate Foundry ABM?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.6/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Foundry ABM?

  • Seller: Foundry
  • Year Founded: 1964
  • HQ Location: Needham Heights, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    5,498 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Medium, 18% Small

What Do G2 Reviewers Say About Foundry ABM?

AI-generated summary from verified user reviews

Pros
  • Users find ease of use in Foundry ABM, thanks to its seamless integration and multi-channel capabilities for effective campaigns.
  • Users love the seamless integrations of Foundry ABM, enhancing collaboration between marketing and sales for improved results.
  • Users value the sales efficiency of Foundry ABM, enhancing focus on high-value accounts and personalized engagement.
  • Users value the robust data analytics of Foundry ABM, enhancing strategies with real-time insights for better targeting.
  • Users value the precision in audience targeting of Foundry ABM, enhancing campaign effectiveness and engagement.
Cons
  • Users find the complex features of Foundry ABM challenging, requiring extensive training and support for effective use.
  • Users find Foundry ABM's complexity challenging, noting the steep learning curve and navigation difficulties for new teams.
  • Users find the difficult learning curve of Foundry ABM challenging, especially for teams new to account-based marketing.
  • Users find the inadequate reporting features of Foundry ABM limit their ability to extract valuable insights easily.
  • Users find the insufficient insights from Foundry ABM hinder their ability to extract valuable data effectively.

What Are Recent G2 Reviews of Foundry ABM?

What Are G2 Users Discussing About Foundry ABM?

Openprise

Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com.

Average Rating: 4.9/5.0

Total Reviews: 63

How Do G2 Users Rate Openprise?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Lead Analysis : 9.6/10 (Category avg: 8.5/10)
  • Segmentation : 9.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Openprise?

  • Seller: Openprise
  • Year Founded: 2014
  • HQ Location: San Mateo, US
  • Twitter: @openprisetech
    3,573 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Large, 34% Medium

What Do G2 Reviewers Say About Openprise?

AI-generated summary from verified user reviews

Pros
  • Users value the booking efficiency of Openprise, benefiting from its strong database and flexible lead routing options.
  • Users value the strong database and flexible lead routing options provided by Openprise for effective data management.
  • Users value the strong database and storage modules in Openprise, enabling complex lead routing with flexibility.
  • Users appreciate the flexibility of Openprise, allowing for diverse and complex lead routing methods effortlessly.
  • Users value the strong database and storage capabilities of Openprise, enabling complex lead routing methods effectively.
Cons
  • Users find the poor navigation of Openprise frustrating, indicating a need for improved user interface design.

What Are Recent G2 Reviews of Openprise?

What Are G2 Users Discussing About Openprise?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 108

How Do G2 Users Rate D&B Rev.Up ABX?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.8/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Jacksonville, FL
  • Twitter: @DunBradstreet
    22,541 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the rich business data access of D&B Rev.Up ABX, enhancing marketing targeting and personalization.
  • Users value the enhanced targeting capabilities of D&B Rev.Up ABX, enabling more effective marketing through rich business insights.
  • Users value the rich business data accuracy of D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts.
  • Users value the comprehensive access to business data, enhancing their marketing targeting and personalization efforts effectively.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation.
Cons
  • Users find the slow performance of D&B Rev.Up ABX frustrating, impacting their efficiency and productivity.
  • Users face integration issues with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness.
  • Users find the learning curve challenging, especially if they lack prior experience in account-based marketing.
  • Users find the learning curve challenging, making it tough for new users to grasp the system efficiently.
  • Users find automation difficult with D&B Rev.Up ABX due to the lack of real-time insights and workflow triggers.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

Madison Logic Platform

Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives.

Average Rating: 4.3/5.0

Total Reviews: 267

How Do G2 Users Rate Madison Logic Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.2/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.5/10 (Category avg: 8.6/10)
  • Segmentation : 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Madison Logic Platform?

  • Seller: Madison Logic
  • Company Website:
  • Year Founded: 2005
  • HQ Location: New York, NY
  • Twitter: @madisonlogic
    1,558 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    287 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Digital Marketing Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 47% Medium, 39% Large

What Do G2 Reviewers Say About Madison Logic Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Madison Logic Platform, making campaign management and organization straightforward and efficient.
  • Users appreciate the flexibility and efficiency of Madison Logic Platform in generating targeted leads quickly.
  • Users value the high-quality leads from Madison Logic Platform, enhancing campaign effectiveness and client satisfaction.
  • Users value the actionable insights from Madison Logic Platform, enhancing campaign effectiveness and aligning with demand goals.
  • Users value the seamless integrations with CRMs and LinkedIn, enhancing targeting efficiency and data management.
Cons
  • Users find the navigation difficult due to a lack of intuitiveness, especially for those unfamiliar with the platform.
  • Users find the learning curve steep, struggling to navigate and understand the platform's various functionalities.
  • Users find the inadequate reporting of the Madison Logic Platform frustrating, noting delays and complexity in insights delivery.
  • Users report inconsistent lead quality, affecting performance and necessitating frequent adjustments to campaigns for better outcomes.
  • Users are frustrated by the missing features, leading to limitations in dashboards and campaign flexibility on Madison Logic Platform.

What Are Recent G2 Reviews of Madison Logic Platform?

What Are G2 Users Discussing About Madison Logic Platform?

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Average Rating: 4.3/5.0

Total Reviews: 478

How Do G2 Users Rate Owler?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
  • Lead Analysis : 7.9/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.3/10 (Category avg: 8.6/10)
  • Segmentation : 7.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Owler?

  • Seller: Meltwater
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • Twitter: @Meltwater
    24,840 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 38% Small, 35% Medium

What Do G2 Reviewers Say About Owler?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Owler's real-time alerting system for its efficiency in tracking crucial competitor moves seamlessly.
  • Users appreciate the ease of use of Owler, highlighting its quick setup and valuable user experience.
  • Users find easy implementation of Owler to be exceptionally fast, enhancing the overall user experience and value significantly.
  • Users find the easy setup of Owler to be quick and hassle-free, enhancing their overall experience.
  • Users value the accurate data Owler provides, especially regarding funding rounds and amounts, enhancing their experience.
Cons
  • Users find the data inaccuracy in Owler problematic, as machine translations often misinterpret important industry updates.
  • Users experience inaccuracy due to poor translations on Owler, affecting understanding of industry news and competitor actions.
  • Users criticize the inaccurate data from Owler's machine translation, causing misinterpretation of important competitor information.
  • Users express concern about incorrect information due to inaccurate auto-translations, leading to misinterpretation of crucial updates.
  • Users find the limited features in Owler's free tier restrict their ability to fully utilize the platform.

What Are Recent G2 Reviews of Owler?

What Are G2 Users Discussing About Owler?

Manago AI

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

Average Rating: 4.4/5.0

Total Reviews: 306

How Do G2 Users Rate Manago AI?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.8/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.5/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Manago AI?

Who Uses This Product?

  • Who Uses This: Marketing Automation Specialist, Marketing Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About Manago AI?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and adaptability of Manago AI, enhancing their marketing automation experience significantly.
  • Users praise the automation efficiency of Manago AI, noting its flexibility and ease of integration for marketing tasks.
  • Users commend the exceptional customer support of Manago AI, praising their readiness to assist and adapt to needs.
  • Users appreciate the advanced automation and integration features of Manago AI, enhancing their marketing strategies effectively.
  • Users appreciate the intuitive email builder in SALESmanago, which streamlines workflow and enhances customer communication.
Cons
  • Users note the learning curve of Manago AI, finding the setup process can be tricky at times.
  • Users find the system not intuitive due to hidden features and a complex interface that complicates navigation.
  • Users report complex usability challenges with SALESmanago, creating hurdles in accessing some features effectively.
  • Users struggle with the complexity of Manago AI's functions, making it difficult to utilize all features effectively.
  • Users face feature issues with SMS integration and usability, needing improvements for better functionality and support.

What Are Recent G2 Reviews of Manago AI?

What Are G2 Users Discussing About Manago AI?

xiQ

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster. ​ Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. ​ ​ Key capabilities of xiQ’s proprietary AI-powered platform: ​ * Personality-driven insights for one-to-one sales playbooks ​ * SmartSourced Content™ that drives 10x engagement​ * First-party intent data and advanced analytics to individualize every interaction​ * Instasites (microsites designed for individualized experiences) ​ * Comprehensive all-in-one company profiles compiled in seconds ​ * Sales triggers and real-time alerts direct to your inbox ​ * Outlook, Salesforce, MS Teams, and social media integration ​ ​ Experience xiQ at xiQinc.com.

Average Rating: 4.4/5.0

Total Reviews: 364

How Do G2 Users Rate xiQ?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Lead Analysis : 9.1/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 9.1/10 (Category avg: 8.6/10)
  • Segmentation : 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind xiQ?

  • Seller: xiQ, Inc.
  • Year Founded: 2018
  • HQ Location: Redwood City, CA
  • Twitter: @xiqinc
    1,647 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Student, Server
  • Top Industries: Higher Education, Marketing and Advertising
  • Company Size: 66% Small, 13% Medium

What Do G2 Reviewers Say About xiQ?

AI-generated summary from verified user reviews

Pros
  • Users find xiQ to be easy to use and beginner friendly, making it a convenient tool for professionals.
  • Users find xiQ's personality insights essential for personalizing interactions and enhancing communication strategies effectively.
  • Users value the personalized lead generation from xiQ, tailoring outreach to specific client needs and preferences.
  • Users value the personalized insights from xiQ, enhancing lead engagement and communication strategies effectively.
  • Users value the AI-driven insights of xiQ for delivering fast, accurate buyer intelligence and enhancing personalized outreach.
Cons
  • Users are frustrated by the lack of information on companies, making searches for specific individuals more challenging.
  • Users find the complex instructions and crowded UI overwhelming, hindering efficient use of xiQ software.
  • Users find a steep learning curve with xiQ, as it can be overwhelming and challenging for new users to navigate.
  • Users find xiQ's interface difficult to navigate, especially during initial setup, leading to a steep learning curve.

What Are Recent G2 Reviews of xiQ?

What Are G2 Users Discussing About xiQ?

Jabmo

Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform with the Expandi MarTech stack, the new Expandi Jabmo ABM platform can provide a much stronger solution to companies of all industries sectors and sizes.

Average Rating: 4.1/5.0

Total Reviews: 44

How Do G2 Users Rate Jabmo?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Lead Analysis : 6.7/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.3/10 (Category avg: 8.6/10)
  • Segmentation : 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Jabmo?

  • Seller: Jabmo
  • Year Founded: 2018
  • HQ Location: London, UK
  • Twitter: @JabmoABM
    1,325 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 52% Medium, 39% Large

What Are Recent G2 Reviews of Jabmo?

DataFox

DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market.

Average Rating: 4.3/5.0

Total Reviews: 75

How Do G2 Users Rate DataFox?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Lead Analysis : 7.5/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 7.5/10 (Category avg: 8.6/10)
  • Segmentation : 7.8/10 (Category avg: 8.6/10)

Who Is the Company Behind DataFox?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • Twitter: @Oracle
    827,997 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Who Uses This: Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 67% Medium, 24% Small

What Do G2 Reviewers Say About DataFox?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate data from DataFox, receiving timely alerts about supplier risks and significant changes.
  • Users value the automation of risk assessments in DataFox, receiving timely alerts for significant supplier changes.
  • Users value the data accuracy of DataFox, benefiting from timely alerts on supplier risk factors and changes.
  • Users value the risk score and alerts provided by DataFox, enhancing supplier management and awareness of critical changes.
  • Users value the risk scoring and alert system of DataFox for effectively monitoring supplier changes and risks.
Cons
  • Users find DataFox expensive, making it challenging for small businesses to justify its complexity and cost.
  • Users find the learning curve challenging for small businesses, particularly given the platform's high cost.
  • Users find it challenging to navigate DataFox's complexity, particularly for small-scale businesses facing high costs.
  • Users find the steep learning curve of DataFox challenging, particularly for small businesses facing its high costs.

What Are Recent G2 Reviews of DataFox?