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Instapage Reviews & Product Details

Instapage Overview

What is Instapage?

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. As the most advanced landing page solution on the market, Instapage provides a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.

Instapage Details
Product Website
Languages Supported
English
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Product Description

Owned by airSlate since 2023, Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

How do you position yourself against your competitors?

Scale your marketing efforts while improving campaign results with Instapage, the most advanced landing page solution for digital marketers.

- Pull from Instapage's library of thousands of landing page templates
- Create, manage, and update hundreds of landing page experiences in minutes (without a developer) using Instablocks(TM) and Global Blocks
- Create faster, higher-converting Google AMP landing pages directly in the Instapage platform
- Implement advanced page functions such as two-step pop-up forms, on-page linking, and more
- Use heat maps to understand visitor behavior, and strategically run A/B tests to learn what works best
- Access real-time conversion analytics to compare the performance of the pages you've published
- Use the built-in team visual collaboration tool (unique to only Instapage!) for collaborating on landing page design/content
- Leverage AI to revise and optimize your landing pages


Seller Details
Seller
Instapage
Company Website
Year Founded
2012
HQ Location
San Francisco, US
Twitter
@Instapage
31,526 Twitter followers
LinkedIn® Page
www.linkedin.com
100 employees on LinkedIn®

Adeline L.
AL
Overview Provided by:

Recent Instapage Reviews

Honey D.
HD
Honey D.Small-Business (50 or fewer emp.)
5.0 out of 5
"An Awesome Landing Page Builder"
I like to use Instapage to create beautiful and attractive landing pages for my client's websites. I really like the elements which are easy to use.
Jaspal S.
JS
Jaspal S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Experience with Instapage"
Everything is so easy and simple to create a beautiful landing page for the business. It makes page more engaging creative. I am very happy to use ...
Jaspreet S.
JS
Jaspreet S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Best For Sales Landing Page"
I used Instapage to make a smartwatch watch landing page. I found out it is a better and affordable option in the the landing page market. And Thei...
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Instapage Media

Instapage Demo - The Instapage Builder
Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.
Instapage Demo - Design Collaboration
Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.
Instapage Demo - A/B Test Your Pages
Split test your pages to optimize performance and increase conversions.
Instapage Demo - Integrate with Dozens of Solutions
Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.
Instapage Demo - Heatmap Visualizer
Track mouse movement, clicks, and scroll depth to gain a hyper-focused perspective on page performance.
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Video Reviews

493 Instapage Reviews

4.3 out of 5
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493 Instapage Reviews
4.3 out of 5
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4.3 out of 5

Instapage Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InstapageQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jaspal S.
JS
Digital Marketer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Instapage?

Everything is so easy and simple to create a beautiful landing page for the business. It makes page more engaging creative. I am very happy to use the Instapage Review collected by and hosted on G2.com.

What do you dislike about Instapage?

I don't think so there is any dislike about Instapage. Nothing from my end, all is well. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

My old landing page was not so engaing and beatiful, not getting leads because of slow loading of the landing page, so users quit my webpage without any further action. After using Instapage, my landing page gets smooth, quick loading, getting more leads than expected. Review collected by and hosted on G2.com.

Kuo B.
KB
one of the Online Markting Team member
Real Estate
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Instapage?

Well, good quality and easy operation, have to say it is an excellent tool for making landing pages. Moreover, I am quite impressed by the customer support, those people are amazing. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

It cannot be considered as a dislike or weakness, It is more like my personal issue. Maybe it is just because that I am quite new to Instapage, but I find it difficult sometimes to deal with problems such as custom domain settings and DNS records kinda thing. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

A couple of weeks ago I had some issues with my landing pages, not being alive because there is no CNAME record for my subdomains. And through customer support, I was told that In order for Instapage to be able to host my landing page, a CNAME record that points to Instapage's server is also necessary, so I will need to go back to my domain registrar to make a CNAME record that is pointed to secure.pageserve.co.

I mean the problem didn't get solved immediately but I was told where the problems came from, so I could contact my domain registrar to solve my problems. So thanks. Review collected by and hosted on G2.com.

Minakshi G.
MG
Search Engine Optimization Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Instapage?

Time saving concept. In less time I am getting more experience and entertainment material Review collected by and hosted on G2.com.

What do you dislike about Instapage?

There is nothing till now. It always be so good to see in short period of time Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

It simplify the process of building a website, landing page which saves time and result are always better. Review collected by and hosted on G2.com.

Ashley F.
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Instapage?

Good UX:

- Instapage allows us to easily design beautiful yet concise landing pages that are optimized for capturing leads through social media & email.

- It's also pretty easy to grasp, and new team members without any prior experience have gotten the hang of it very quickly.

Great with Integrations:

- The built-in email feature allows our clients to get instant emails as soon as a lead is submitted.

- It has apps built into Zapier so I can easily connect our Instapage through automations in Google Sheets, CRMs, etc.

- It also integrates directly with Wordpress so I can easily host a landing page right on my client's Wordpress site.

Customer Support:

- Whenever I've needed help troubleshooting something, their support team has sent me detailed videos & explanations to resolve the problem. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

- There is a limit to how many landing pages you can have, and we often find ourselves at the limit given how many clients we have.

- We use the "Experiments" feature a bit differently than it was designed, and mostly use it to save multiple versions of one page (particularly with certain events, sometimes we have holiday versions of a page, etc.) Doing it this way works, but it makes it a lot more complicated than it theoretically could be. It would be helpful to have a feature that just allows me to save versions of a page that I can easily toggle between. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

It allows us to capture lead information on behalf of our clients in quick & concise forms optimized for mobile. Review collected by and hosted on G2.com.

Adrien F.
AF
designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Instapage?

I enjoy using Instapage. Instapage allows me to design beautiful landing pages without needing a developer or coding knowledge. I can quickly create stunning and highly-converting landing pages with simple drag-and-drop capability. There are more than enough templates for every sector or necessity, making it simple to design your landing page with the page content cues already in place. Interacting with email marketing, CRM, and other systems is pretty simple. The A/B testing function is handy and very efficient. For me, Instapage is (—by far) the most user-friendly landing page builder I've come across. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

When you view a desktop LP layout on mobile, it frequently does not operate properly! This feature, in my opinion, needs a lot more significant improvement. Aside from that, everything else is fantastic. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

It's tough for me to pick a favorite Instapage feature because there are so many. From my opinion, the most remarkable feature that makes me rely on Instapage is that they provide excellent integrations with a broad range of other platforms. Review collected by and hosted on G2.com.

Bao T.
BT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Instapage?

The ability to add multiple domains was a welcome surprise. It made managing and organizing my projects a breeze. Whether I needed to analyze different websites or test various campaigns, the flexibility offered by this feature ensured seamless integration and efficient workflows.

The A/B testing feature proved to be a game-changer. It allowed me to effortlessly compare different variations and determine what worked best for my needs. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

One of the most frustrating aspects was the presence of random bugs within the product. These unexpected glitches not only disrupted my workflow but also eroded my confidence in the product's reliability. It was disheartening to encounter these issues repeatedly, as they hindered my ability to use the product effectively and efficiently.

When I reported these issues to the support team, the resolution process often seemed slow and prolonged. The delayed bug fixes only prolonged my frustration and hindered my productivity.

Additionally, I found it disappointing that it seemes to have multiple ongoing problems. It gave the impression that the development and maintenance of the product were not given adequate attention. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

The A/B testing feature provided comprehensive insights, enabling me to optimize my strategies and achieve better outcomes. Another standout feature was the heatmap functionality. While occasional bugs were present, they did not significantly hinder the overall performance of the heatmap. It provided valuable visualizations of user interactions and behavior. Review collected by and hosted on G2.com.

Forest H.
FH
Manager, Design
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Instapage?

If you have ever worked with a landing page builder, Instapage is similar, but a bit more user-friendly. My favorite part about them is the customer service is FANTASTIC! I ask lots of questions, and always get extremely prompt and helpful answers, often even with screen recorded demos. I have also found their custom coding options to be super helpful, and they are so quick its had little impact on our allotted annual hours. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

Building for mobile is sometimes frustratiang. Showing and hiding elements can get confusing, and especially cumbersome when you need to update an element that is hidden on desktop. Frustrating at times, but also not horrible. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

It has allowed us to scale and test quickly, specifically in a way that we could not achieve if we needed internal development support as our engineers have many competing priorities. Review collected by and hosted on G2.com.

Jaspreet S.
JS
Admin
Transportation/Trucking/Railroad
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Instapage?

I used Instapage to make a smartwatch watch landing page. I found out it is a better and affordable option in the the landing page market. And Their Ui is pretty user friendly and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

Some of the features are missing. But it can be done with chatgpt. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

User friendly, easy to use, affordable and best in market. Review collected by and hosted on G2.com.

Honey D.
HD
Chief Executive Officer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Instapage?

I like to use Instapage to create beautiful and attractive landing pages for my client's websites. I really like the elements which are easy to use. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

Nothing about to dislike anything in Instapage Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

I'm getting more traffic, conversions after using Instapage page builder because it helped me to make the landing page engaging and beautiful. Review collected by and hosted on G2.com.

Tymer M.
TM
Email Marketing Specialist III
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Instapage?

Instapage is great for hosting landing pages and integrating with other software. Their support documentation and support teams are incredibly helpful if you have a question or need support in integrating with a software that is not already built into the Instapage product. The UI is intuitive and simple, but also allows for complexity if you want to code your own html or use a webhook to integrate with other software Review collected by and hosted on G2.com.

What do you dislike about Instapage?

Their direct webhook form functionality only allows you to send text/string data types. I reached out to support for help with this, as I was trying to send integers and they provided multiple different suggestions that got me to the right solution. Review collected by and hosted on G2.com.

What problems is Instapage solving and how is that benefiting you?

It allows our marketing teams to host landing pages without direct tech and development costs. Also allows us to A/B test landing pages and optimize for specific results. Review collected by and hosted on G2.com.