--- title: DemandScience Reviews meta_title: 'DemandScience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 763 reviews by the users' company size, role or industry to find out how DemandScience works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 763 scale: '5' date_modified: '2026-09-02' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of DemandScience, highlighting effortless navigation and seamless access to actionable data. (62 reviews) - Users commend the **helpful support** provided by DemandScience, enhancing their overall experience and success on the platform. (61 reviews) - Users commend the **excellent customer support** from DemandScience, highlighting its significant impact on their success. (49 reviews) - Users value the **automated lead delivery** and quality of leads provided by DemandScience, enhancing their marketing efficiency. (36 reviews) - Users praise the **exceptional usability and features** of DemandScience, enabling effortless navigation and targeted customer engagement. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience **not intuitive** , citing difficulty with integration and a confusing user interface. (16 reviews) - Users express dissatisfaction with **poor lead quality** , noting outdated leads and unresponsive contacts from DemandScience. (15 reviews) - Users find the **lead quality** in the LATAM region lacking, noting outdated and unresponsive leads as a concern. (14 reviews) - Users face a **definite learning curve** with DemandScience, though the UI and tutorials are improving over time. (14 reviews) - Users are frustrated by the **missing customization features** , limiting flexibility and complicating tool selection and campaign management. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. Precisely the Strategic Tool I use to Target and Close Deals **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa R. | Director of Brand Strategy , Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 06, 2024 **What do you like best about DemandScience?** Not only do I like it, for me it is a tool I now find invaluable when unlocking revenue potential. It is very precise in who it actually engages, very direct and strategic in how it does it. Terminus ABM has been a game-changer for me. Constantly helping me reach, pitch to, sell and close business. **What do you dislike about DemandScience?** A drawback is that it's quite costly for a small business like ours, but on the brighter side, it's exactly what we need to change our fortunes and smash targets. So it's value for money at the end of the day. **What problems is DemandScience solving and how is that benefiting you?** It's become a strategic tool for leads targeting, engagement, pitching, selling and closing. A perfect tool for Account Based Marketing and Management. Now very critical in hunting and converting prospects, key in retargeting and retention. **Official Response from Mindy Johnson:** > We're thrilled to hear that Terminus has been a game-changer for you and has helped you reach, pitch to, sell and close business. We understand that cost can be a concern for small businesses, but we're glad to hear that you find the platform valuable and worth the investment. ### 2. Sophisticated ABM that works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 29, 2024 **What do you like best about DemandScience?** Terminus data helps us identify prospects who are ready to buy our solutions. Distributing intent data to my sales teams is part of my regular Monday morning routine. **What do you dislike about DemandScience?** Some features are not intuitive and reports are often difficult to customize. **What problems is DemandScience solving and how is that benefiting you?** Identifying the right interested prospects ### 3. It's ability to help businesses optimize lead generation and customer acquisition. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 23, 2024 **What do you like best about DemandScience?** One of their standout features is the high-quality and verified intent data, which helps companies focus on prospects that are actively in-market for their products. **What do you dislike about DemandScience?** quality of leads may vary depending on industry and specific targeting **What problems is DemandScience solving and how is that benefiting you?** Lead Quality and Accuracy-This reduces wasted effort on cold leads and improves conversion rates, ultimately increasing ROI. Targeting the Right Audience:This leads to more effective campaigns, better engagement, and improved sales pipeline quality. ### 4. Terminus and Sigstr Super Helpful **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 18, 2024 **What do you like best about DemandScience?** Sigstr email signatures are incredibly useful for our org to keep accurate titles and names when our users are communicating with external users or clients. **What do you dislike about DemandScience?** I'm not entirely sure what else terminus is capable of as we only use it for one major purpose. Could be underutilized as part of our org. **What problems is DemandScience solving and how is that benefiting you?** Allowing clear title/name communication. This mainly pertains to when sales or customer success users are interacting with external clients. It helps them to identify key users that they've started our services with or are potentially investing into our product with, and that's a major help for us. ### 5. Really great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 19, 2024 **What do you like best about DemandScience?** How easy the system is to use. Tech support is great too **What do you dislike about DemandScience?** Nothing at all! I love everything about it. **What problems is DemandScience solving and how is that benefiting you?** Email ### 6. Let down **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** November 04, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about DemandScience?** Our onboarding experience was smooth and helpful. Support has been responsive and helpful. **What do you dislike about DemandScience?** We've had multiple CSM changes in the last 2 years of using the software and none of them are helpful. They don't provide strategic guidance and focus on vanity metrics like click through rate. The traffic coming to our site from ads feels like it's all bots, the avg time on site is less than 1 sec, even if the ad text matches exactly to the page title. 1 second doesn't even give you enough time to read a title.. I had a lot of hope and feel very disappointed. **What problems is DemandScience solving and how is that benefiting you?** Website traffic by company & ad serving ### 7. Good CS provider **Rating:** 4.0/5.0 stars **Reviewed by:** Ben H. | Director of Markteing, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 02, 2024 **What do you like best about DemandScience?** They were very transparent and the leads they provided were clean and concise. **What do you dislike about DemandScience?** our program is still running so nothing to dislike thus far **What problems is DemandScience solving and how is that benefiting you?** They are helping us drive leads to supplement our BDR team. ### 8. Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 05, 2024 **What do you like best about DemandScience?** Communication, time to market, easy to work with and understand about industry **What do you dislike about DemandScience?** Performance from campaigns still lags behind compared to our other partners **What problems is DemandScience solving and how is that benefiting you?** Lead generation ### 9. Cost-effective qualified leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 06, 2024 **What do you like best about DemandScience?** Cost is reasonable and leads are good quality **What do you dislike about DemandScience?** The account team is too sales-driven, they are hungry to get signed IOs. **What problems is DemandScience solving and how is that benefiting you?** Filling the top of the funnel, bringing in new leads ### 10. Awesome for connecting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 19, 2024 **What do you like best about DemandScience?** I love that Terminus allows for live chats and can connect through MS Teams. **What do you dislike about DemandScience?** I don't have anything negative to say about Terminus **What problems is DemandScience solving and how is that benefiting you?** Terminus is allowing my company to have access to live chats from prospects ### 11. Good brand control **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 10, 2024 **What do you like best about DemandScience?** Allows for better brand control in email signatures **What do you dislike about DemandScience?** Haven't had too many problems with this platform, training could be more thorough when onboarding, but the interface is very user friendly and self explanatory **What problems is DemandScience solving and how is that benefiting you?** Control over email signatures amidst a rebranding ### 12. Easy way to maintain your email preferences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 18, 2024 **What do you like best about DemandScience?** Terminus is very user friendly and easy to access. **What do you dislike about DemandScience?** Signing on for the first time was a bit confusing, trying to determine which account/login option was tied to my email signature **What problems is DemandScience solving and how is that benefiting you?** Terminus maintains our email preference system that allows us to personalize and add business information to our emails ### 13. Great leads & helpful team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 08, 2024 **What do you like best about DemandScience?** The team is great to work with and the process of launching campaigns and receiving the leads is seamless. **What do you dislike about DemandScience?** Content syndication naturally requires more nurture before talking with sales so this is an opportunity to nurture internally or within DemandScience to qualify leads. **What problems is DemandScience solving and how is that benefiting you?** Our campaigns have helped us drive new contact acquisition within key accounts for sales to follow up. ### 14. Demand Science is a great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 21, 2024 **What do you like best about DemandScience?** The ease of use - it is readily available in our campaign platforms. We utilize purchased data of all sorts, we've found DemandScience to be reliable and effective. **What do you dislike about DemandScience?** Nothing! Everything thus far has been great. **What problems is DemandScience solving and how is that benefiting you?** They are solving targeting capabilities for ad companies and businesses looking to reach their intended audience. ### 15. Hard to learn **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 26, 2024 **What do you like best about DemandScience?** Segmentation options that allow you to really hone in on your audience. **What do you dislike about DemandScience?** Huge learning curve, despite terminus academy offerings. **What problems is DemandScience solving and how is that benefiting you?** I do not know. I think Terminus is not solving any unique problems that other data platforms could. ### 16. Here's where you alight to convert leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Ezekiel M. | Marketing Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 29, 2023 **What do you like best about DemandScience?** What a user-friendly platform to get you convert leads into business! I like its precision targeting. It helps you identify ready to buy prospects, gets you to engage with accounts based marketing, like nothing before it. Simply exceptional. Outstanding in how in integrates with complimentary technology, to help you lock business. Worth of mention as part of its package too is its exceptional support team that help you along on the path to value. I Love. **What do you dislike about DemandScience?** Its been some time since implementation, and i have just about nothing to dislike. The Platform is exceptional, top of the range. Has become our most frequently used ABM tool. **What problems is DemandScience solving and how is that benefiting you?** Solves the challenge of Account Based Marketing, Leads Conversion, Targeting and Retargeting. Its made our roi soar. **Official Response from Mindy Johnson:** > It's great to hear that Terminus ABM Platform has solved challenges in account-based marketing, lead conversion, targeting, and retargeting for you. We're dedicated to providing a top-of-the-range platform to help you achieve exceptional results. ### 17. Terminus user **Rating:** 4.0/5.0 stars **Reviewed by:** Thangaraj D. | Digital Marketing Manager, Asia, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 13, 2024 **What do you like best about DemandScience?** Email signature. We have been using email signatures **What do you dislike about DemandScience?** Platform is little slow when searching for the campaign names. **What problems is DemandScience solving and how is that benefiting you?** Good for branding awareness and generating leads ### 18. No doubt the best-in-class ABM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 13, 2024 **What do you like best about DemandScience?** Powerful ABM platform with robust reporting and outstanding support. **What do you dislike about DemandScience?** Definite learning curve for new users but UI is vastly improving over recent months. **What problems is DemandScience solving and how is that benefiting you?** The go-to ABM platform for our agency. Essentially does everything ABM and does it very well. ### 19. Friendly and easy-to-work-with lead gen vendor **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel A. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 06, 2024 **What do you like best about DemandScience?** Great customer support as a lead gen vendor! They were consistently reliable and quick to take action on my campaigns. Friendly from start to finish, and their team made it very easy to execute our campaign. They reached out many times to ensure they were meeting my expectations and offered opportunity for more performance data. Cost per lead pricing is comparable to other lead gen vendors. **What do you dislike about DemandScience?** Nothing observed so far. I cannot speak to lead quality yet unfortunately. **What problems is DemandScience solving and how is that benefiting you?** Filling our client's pipeline with high-quality leads ### 20. Positive ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 06, 2024 **What do you like best about DemandScience?** We have ran content syndication campaigns through DemandScience over the course of 3+ years and have yielded positive ROI in our programs, especially in our install-base campaigns. **What do you dislike about DemandScience?** We had a couple of hiccups, but the CSM has been on top of it. Not much I dislike. **What problems is DemandScience solving and how is that benefiting you?** n/a ### 21. Good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 27, 2024 **What do you like best about DemandScience?** Easy using the tool, I used the email signature **What do you dislike about DemandScience?** Nothing, the tool is easy to use and helpful to create email signatures **What problems is DemandScience solving and how is that benefiting you?** Email signature template ### 22. Reaching the right customers with Terminus ABM Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 07, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about DemandScience?** Love the ability to control and select our potential customers. **What do you dislike about DemandScience?** Can be a bit overwhelming to find actionable next step. **What problems is DemandScience solving and how is that benefiting you?** Targeting qualified customers makes our advertising budget as efficient as possible. ### 23. Very Flexible Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Reece N. | VP Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 27, 2023 **What do you like best about DemandScience?** Ensures that contracted leads are delivered to the satisfaction of the client. Willing to make it right if there are leads that did not work out (bounced emails, etc.) Works through some very detailed setup needs in Salesforce and HubSpot so that the processing of the leads could be more efficient Has regular meetings throughout your campaign, so that any questions can be answered. Provides helpful reports on the leads provided. Is able to do very precise targeting so that leads fit your ICP. **What do you dislike about DemandScience?** I just wish that the lead conversion for us would have gone better. We ran the leads through a marketing cadence and a sales cadence, but had no successes as far as conversion to opportunities. That was very disappointing. **What problems is DemandScience solving and how is that benefiting you?** Generate leads based on download/intent within my ICP. We were finding it difficult to generate leads that were large enough, but with the ICP filter on Demand Science, we were able to generate these leads. ### 24. Simple experience, great engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Katherine F. | Senior Manager, Digital Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 18, 2023 **What do you like best about DemandScience?** We use Terminus Email Experiences to standardize and personalize our company email signatures. I like that you can automatically manage what banners different teams are featuring, and it is easy to add or delete employees when new people are hired or leave the company. Each employee is able to log in and update their own information as well. **What do you dislike about DemandScience?** It often takes up to a day for signatures to sync, so occasionally some users have out of date banners on their email signatures if an event has passed and their profile hasn't synced. **What problems is DemandScience solving and how is that benefiting you?** With terminus, we are able to sync all email signatures across our org and manage how email signatures are displayed to customers and prospects. As a marketing tool, we use terminus email experiences to feature new product launches, announcements, event promotions and general branding. We see a good amount of traffic coming from these signatures as a result. ### 25. Targets with Military precision **Rating:** 5.0/5.0 stars **Reviewed by:** Cynthia C. | Acquisitions Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 04, 2024 **What do you like best about DemandScience?** Besides being user-friendly, easy-to-implement, loaded with exceptional features, easy-to-integrate with, this ABM tool is built to target clients/markets with military precision. Unlike any similar tool out there. It's backed by outstanding user support too. An ABM tool that hunts and helps capture reliably. **What do you dislike about DemandScience?** The reason I've come to be a frequent user over the years, is because Terminus ABM actually has little to dislike, no major downsides. I like it! **What problems is DemandScience solving and how is that benefiting you?** Naturally, it provides us with segmentation and targeting ammunition that leads to precise capture and retention of accounts, clients and markets. Which of course has led to more acquisitions and better roi. **Official Response from Mindy Johnson:** > Thank you for your positive feedback! We're glad to hear that you have found Terminus to be a reliable tool for targeting clients and markets with precision. We appreciate your continued support and are committed to delivering a top-notch experience for our users. ### 26. Good content syndication partner **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 01, 2024 **What do you like best about DemandScience?** Account management team is very consultative in providing great support and getting programs launched quickly. **What do you dislike about DemandScience?** A few set-up issues but the team is quick at getting things resolved. **What problems is DemandScience solving and how is that benefiting you?** Lead generation within our target personas ### 27. Critical Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jake M. | Director of Marketing & Customer Experience, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 07, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about DemandScience?** Terminus is an easy to use platform with a ton of advanced targeting capabilities. The Terminus account team is also very talented and strive to make your campaigns and overall strategies perform their best. **What do you dislike about DemandScience?** I have not run into anything I can say I dislike about the Terminus ABM platform yet. **What problems is DemandScience solving and how is that benefiting you?** Terminus ABM allows us to get targeted messages in front of our key targeted accounts. It also provides data and targeting options for net new accounts. ### 28. Productive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 16, 2024 **What do you like best about DemandScience?** Helps mitigate a lot of things and save time with effort **What do you dislike about DemandScience?** Nothing as such, keep on updating the software **What problems is DemandScience solving and how is that benefiting you?** Provides detailed output ### 29. A great platform for targeted results **Rating:** 5.0/5.0 stars **Reviewed by:** Jared L. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 20, 2023 **What do you like best about DemandScience?** As a user of the email experiences function, terminus allows us to properly utilize our own internal sends as a mechanism for driving leads and enabling engagement on our content. It is simple and easy to use. **What do you dislike about DemandScience?** The platform could benefit from a better live-saving feature as work has been lost on several occasions. **What problems is DemandScience solving and how is that benefiting you?** Enables us to use our own internal email sends to target users with whatever content we feel might be appropriate for them to see. ### 30. Reliable Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 14, 2024 **What do you like best about DemandScience?** Good quality leads, easy to work with and reliable **What do you dislike about DemandScience?** Their CPLs can sometimes be on the higher end. **What problems is DemandScience solving and how is that benefiting you?** Access to leads ### 31. Efficient and Involved Content Syndication Programs **Rating:** 4.5/5.0 stars **Reviewed by:** Ciera C. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 02, 2023 **What do you like best about DemandScience?** The team at Demand Science is very involved in the programs they run with us. They are always helpful and walk me through each step of the process in getting our content syndication up running. I appreciate that they genuinely care about the success of the programs and provided great advice on nurturing leads. **What do you dislike about DemandScience?** We had some changes to our account executives that caused a bit of disconnect. **What problems is DemandScience solving and how is that benefiting you?** Demand Science helped to enrich our database when we were looking to market to a new audience. ### 32. Content syndication is dying **Rating:** 2.0/5.0 stars **Reviewed by:** Josie W. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 08, 2023 **What do you like best about DemandScience?** George (who no longer works there) was very professional and responsive. They replaced leads and data quickly when needed. **What do you dislike about DemandScience?** The first batch of data was incorrect which meant there were delays The leads are no warmer than purchased data, no matter what you do to nurture them it's the same as buying data. Content syndication and gated content is a dying model, so this isn't in relation to just Demand Science, but having the data come incomplete caused some delays and extra work. **What problems is DemandScience solving and how is that benefiting you?** the CEO at the time wanted the MQL waterfall model which Demand Science supports. So i was able to meet an MQL quota for a month at a low CPL - but it was vastly ineffective. ### 33. Responsive and attentive team **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 29, 2024 **What do you like best about DemandScience?** I've just launched the HQL+ program with DemandScience and the process has been very straightforward so far. The team has been very responsive and attentive to any questions. We were able to launch a week ahead of schedule and just received our first batch of leads, which matches our ICP and looks promising. **What do you dislike about DemandScience?** Too soon to say. We haven't seen the results of the program (how these leads convert) yet as it just launched. **What problems is DemandScience solving and how is that benefiting you?** Diversifying our demand gen programs with a new source for qualified, cost-effective leads. ### 34. Tailored lead generation solutions : Data driven **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 01, 2024 **What do you like best about DemandScience?** Amazing support team. Transparency. Focus on delivery of Quality leads. **What do you dislike about DemandScience?** Nothing so far. All good. Nothing that stood out as a concern. **What problems is DemandScience solving and how is that benefiting you?** We use multiple DemandScience solutions like Klarity and LastBounce which are aimed at providing greater insights into accounts and ensuring quality data for running campaigns. ### 35. The best lead generator platform - "Demand Science" **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham A. | Marketing Campaign Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 04, 2023 **What do you like best about DemandScience?** Well honestly I like working on Demand science and I have got potential leads from this platform. I had the pleasure of working on this platform and it really amazed me. The way they provide a variety of solutions that helped me boost my marketing operations, ranging from lead generation to marketing automation. **What do you dislike about DemandScience?** Sometimes I have faced problems in generating leads as sometimes it was a little bit difficult to get potential ones. It is also a little bit time-consuming and complex in order to generate the leads. I would like to suggest if the price could be decreased so that it will be accessible for all kinds of businesses. **What problems is DemandScience solving and how is that benefiting you?** Well, Demand Science is solving a lot of day-to-day issues in businesses like generating potential leads has now become more authentic and the best part of it is Marketing campaign management can be time-consuming and resource-intensive but due to Demand Science Marketing automation services from Demand Science help firms streamline their marketing efforts, saving time and resources while increasing efficiency. ### 36. Excellent and responsive service **Rating:** 4.5/5.0 stars **Reviewed by:** Lynn E. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 18, 2023 **What do you like best about DemandScience?** I've been working with DemandScience for almost two years now. Its PPL/content syndication program is good, and we get a good number of leads that we can then qualify. Most of all, I like working with them because of the people who work with me there. Their sales and account management teams have never failed to be responsive, helpful and even fun to work with. **What do you dislike about DemandScience?** I don't know that this is exactly their fault, but nearly half of the leads we get we already have in our database. But I can say that for just about any activation we do - it could simply be because we have an enormous database, and/or it could be because the same group of people responds to our content via DemandScience. Either way, though, having them interact with us again just gets us closer to qualifying them as leads. **What problems is DemandScience solving and how is that benefiting you?** Always looking for new leads that meet our criteria, and we get that from DemandScience. ### 37. Top ABM Ad Platform **Rating:** 4.0/5.0 stars **Reviewed by:** AJ D. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 31, 2023 **What do you like best about DemandScience?** Ad reach and ability to leverage the Terminus experts. Good quarterly EBRs and benchmarking information. **What do you dislike about DemandScience?** Not the most user friendly platform, without using the media team it would be hard to be successful. Some of the limitations on audience size and insights can be frustrating. **What problems is DemandScience solving and how is that benefiting you?** Great ad platform to ensure we are reaching our target audience. We have consistently been able to increase engagement across target accounts. ### 38. The level of knowledge and attention the team provides is exceptional. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 26, 2023 **What do you like best about DemandScience?** They communicate the program and other services offered to best meet our needs. They provide solutions, options and the budget tiers work for our team. They are very flexible, quick to respond and are thorough from beginning to end. I enjoy having a full program that provides the level of insight and lessons learned once the program wraps up. I'd recommend and continue to use them. **What do you dislike about DemandScience?** I like their commitment; but at times we don't need to be upsold. **What problems is DemandScience solving and how is that benefiting you?** We have used programs that deliver leads to use in a timely manner for our key initiatives. ### 39. Some potential, but cumbersome **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 03, 2023 **What do you like best about DemandScience?** We're able to integrate our CRM and run display ad campaigns against target accounts, and run plays based on intent data. **What do you dislike about DemandScience?** Narrowing ad targeting to select titles requires pulling a support ticket. The integration only refreshes once every 24 hours. Support is limited. The UI has made some improvements, but still has a way to go. Reporting also needs some work. **What problems is DemandScience solving and how is that benefiting you?** Driving awareness of our brand among target accounts, and being able to report back on their engagement. ### 40. ABM made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Katelyn B. | Senior Specialist II, Digital Marketing, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 02, 2023 **What do you like best about DemandScience?** I've had a really great experience working with Terminus ABM. I was green when I started to work with Terminus and their team has the resources and knowledge to teach and lead their clients to success. **What do you dislike about DemandScience?** We have had issues in the past with roll outs of new programs but they are short-lived and always come with great support! **What problems is DemandScience solving and how is that benefiting you?** Terminus is a great platform for growing brand awareness which is one of our main marketing initiatives. ### 41. Able and Agile Content Syndication Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 07, 2024 **What do you like best about DemandScience?** - Customer Experience - Speed to execute - quick TAT - Adaptability **What do you dislike about DemandScience?** - Need to be better at dashboards and analysis - be more transparent with data - be outcome focused on the client outcome **What problems is DemandScience solving and how is that benefiting you?** - Expand Reach - Try new channels - Execute multichannel campaign ### 42. Amazing tool for email signatures **Rating:** 4.5/5.0 stars **Reviewed by:** Smitha S. | Marketing Specialist - webinar programs, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a review partner **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 02, 2023 **What do you like best about DemandScience?** The user-friendly UX and convenience of promoting upcoming events & webinars. **What do you dislike about DemandScience?** Nothing major but setting up new users could've been much simpler. **What problems is DemandScience solving and how is that benefiting you?** aligning teams with one email signature promotion across ### 43. Moving the needle for MQL/Opp generation in ABX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 02, 2023 **What do you like best about DemandScience?** The targeting capabilities for the content syndication program and the flexibility to go after certain geo-regions, segments, industries, and so forth. **What do you dislike about DemandScience?** It can take a while to stand up a content syndication program with lead passing into our MOPS/CRM platform. Lead testing has often dragged our launch by a few weeks. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is helping us get in front of our target audience at target account list that matter the most to our sales counterparts. We are able to fill our database with leads who have engaged with our content piece that are workable for our nurture programs as well as for our SDR team. ### 44. Quick turnaround, good B2B leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 14, 2024 **What do you like best about DemandScience?** quick turnaround, good service, insightful reports **What do you dislike about DemandScience?** hiccups in billing invoices to our partners when we are the ones that signed off the IO, that gave away our own revenue **What problems is DemandScience solving and how is that benefiting you?** B2B campaigns and capturing leads for client ### 45. Great Agency Partner **Rating:** 4.5/5.0 stars **Reviewed by:** TJ B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 18, 2023 **What do you like best about DemandScience?** The Terminus team has been a tremendous agency partner over the last 2+ years. Their client success team is always coming to us with new ideas, tactics, performance optimizations, etc. in order to improve performance for our clients. Any agency considering an ABM platform for their clients should look no further than Terminus. **What do you dislike about DemandScience?** Some reporting could be improved especially around intent data. Overall we're happy with the Terminus platform **What problems is DemandScience solving and how is that benefiting you?** Target specific accounts and measuring pipeline impact and funnel velocity. ### 46. No errors on signatures and best tool for Account-based Marketing keep you updated Realtime. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 05, 2023 **What do you like best about DemandScience?** Best solution for B2B marketing, sigster under Terminus is one of the best tool always, user friendly with decent number of features. Customer Support is best in class. Easy to implement. Used by user daily. **What do you dislike about DemandScience?** No dislike, just amazing keep the good work up team! **What problems is DemandScience solving and how is that benefiting you?** Solving Email signatures issue and keeping marketing keep informed about the clicks and helping in growing. ### 47. Magic of content syndication & quality support **Rating:** 4.5/5.0 stars **Reviewed by:** Jay P. | Growth Strategist - Marketing , Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 19, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about DemandScience?** My team & I used DemandScience for a year. Primarily for lead gen in the US & EMEA region. We used the content syndication program and got a significant number of quality leads. It delivered good CPL and helped in keeping our campaigns on track. **What do you dislike about DemandScience?** They are fundamentally sorted, they focus on quick resolution and response times! While numerous vendors lack API connectors to our system, I am pleased that the DemandScience team possesses the ability to provide this functionality. **What problems is DemandScience solving and how is that benefiting you?** Their assistance greatly contributed to the growth of our demand generation initiatives, particularly in the content syndication and display advertising function. Our company needed to focus on BOFU campaigns, as we had achieved considerable TOFU discovery and traction, so, thanks to the campaign offerings provided by Demand Science. ### 48. Great Platform, Phenomenal Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vince K. | VP Marketing, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 03, 2023 **What do you like best about DemandScience?** The user-experience is excellent and my team is able to fully leverage for our 1:Many and ABM efforts because it's so intuitive and quick to pickup. Its powerful yet easy to use.

We are not limited to the number of tactics we can use, so it gives us the ability to segment as much as we want and to fully perform 1:1 ABM campaigns.

I adopted Terminus for my team in January of 2019 and it has been an outstanding platform that has become richer every quarter with enhancements as well as building out the platform. We loved adding the Web Chatbot feature so that we had one platform to use instead of multiple. **What do you dislike about DemandScience?** It doesn't have the full cycle rep actions that are part of a full account-based marketing program that captures the full picture, but that's okay. It would be great to see that added in the future, but I bought it for the marketing part of the equation.

On the reporting side, I struggle to easily see how a specific type of creative campaign is performing across multiple targets. I have to look at them one by one. This may be a shortcoming in how I am setting up, but that's one area I wish there was a way that the same exact creative banner could be used similar to how HubSpot uses the CTA in their system where you have one place for all CTAs to live and therefore can see either by Campaign or by CTA how it's doing. **What problems is DemandScience solving and how is that benefiting you?** Terminus has a true integration with SFDC to where I have zero data silos of information. They helped us work through the integration efforts.

The team is helpful and responsive. ### 49. They provide quality results and service! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian A. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 21, 2023 **What do you like best about DemandScience?** Adam and Ryan are very good at communicating with me about what to expect and accommodate my campaigns with the proper expectations. They are easy to work with and are prompt to respond when I have questions. I really enjoy working with them. They make the process easy! **What do you dislike about DemandScience?** I do not have a downside to working with DemandScience. **What problems is DemandScience solving and how is that benefiting you?** They promote our company's products and services to the right people at the right time. ### 50. Quality leads for your company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 09, 2023 **What do you like best about DemandScience?** I really appreciate the urgency on things and their customer support. **What do you dislike about DemandScience?** I don't have any so far! They're quick to adjust things that may come up unexpectedly which I appreciate. **What problems is DemandScience solving and how is that benefiting you?** They're helping us get our content to the right audience. Accounts that need our solution and products. ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-09-14+13%3A21%3A59+-0500&secure%5Bsession_id%5D=26b70f92-25de-461a-b648-e69d924bd29c&secure%5Btoken%5D=9bd9bdb66a180ea9c8a7bfcf35a55ced5dfe6a554f7d615515d2c42d412710ad&format=llm_user) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Web Forms - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top DemandScience Alternatives - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 4.3/5.0 (267 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,902 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews)