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DemandScience Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find DemandScience easy to use, appreciating its convenience for collaboration and streamlined team efforts. (48 mentions)
Users appreciate the responsive account management of DemandScience, enhancing their campaign execution with effective tools and resources. (40 mentions)
Users value the comprehensive ABM solutions from DemandScience, enhancing customer engagement and personalization throughout the buyer journey. (30 mentions)
Users appreciate the responsive customer support of DemandScience, ensuring timely assistance and seamless user experience. (26 mentions)
Users value the high-quality leads from DemandScience, enhancing their marketing strategies with effective engagement tools. (24 mentions)
Users find the steep learning curve of DemandScience challenging, making it hard for new users to succeed. (15 mentions)
Users note missing features like delayed requests and lack of key data, impacting their overall experience. (12 mentions)
Users find the navigation confusing and the interface siloed, complicating their overall experience with DemandScience. (12 mentions)
Users encounter inadequate reporting issues, facing challenges with data extraction, inaccuracies, and confusing navigation. (11 mentions)
Users find the setup process challenging and experience issues with international targeting and useless connectors. (11 mentions)
Users note a steep learning curve for full platform utilization, requiring time to master navigation effectively. (11 mentions)

Top Pros or Advantages of DemandScience

1. Ease of Use
Users find DemandScience easy to use, appreciating its convenience for collaboration and streamlined team efforts.
See 48 mentions

See Related User Reviews

EV

Eve V.

Enterprise (> 1000 emp.)

5.0/5

"Streamlined Collaboration"

What do you like about DemandScience?

Very convenient, all in one place to collaborate and streamline team efforts!

VN

Vittoria N.

Enterprise (> 1000 emp.)

5.0/5

"Well structured and easy to use"

What do you like about DemandScience?

Navigability User experience Design Integrations

2. Helpful
Users appreciate the responsive account management of DemandScience, enhancing their campaign execution with effective tools and resources.
See 40 mentions

See Related User Reviews

Veronica A.
VA

Veronica A.

Enterprise (> 1000 emp.)

5.0/5

"Professional team, with a solution focused mind"

What do you like about DemandScience?

The account management the team is very responsive at any time, and they have nailed down brilliant basics

Anthony M.
AM

Anthony M.

Enterprise (> 1000 emp.)

3.5/5

"Terminus enables a more integrated approach to B2B marketing!"

What do you like about DemandScience?

I like the email experiences feature the best - it helps us execute more sophisticated internal and external campaigns.

3. Features
Users value the comprehensive ABM solutions from DemandScience, enhancing customer engagement and personalization throughout the buyer journey.
See 30 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use platform with a range of abilities"

What do you like about DemandScience?

One aspect that stands out is Terminus's ability to provide a truly comprehensive ABM solution. It goes beyond simply identifying and targeting key ac

James T.
JT

James T.

Mid-Market (51-1000 emp.)

3.5/5

"Helpful Email Platform"

What do you like about DemandScience?

The most helpful thing is the ability to streamline email signature across the organization. The ability to have shared email signatures that update b

4. Customer Support
Users appreciate the responsive customer support of DemandScience, ensuring timely assistance and seamless user experience.
See 26 mentions

See Related User Reviews

Veronica A.
VA

Veronica A.

Enterprise (> 1000 emp.)

5.0/5

"Professional team, with a solution focused mind"

What do you like about DemandScience?

The account management the team is very responsive at any time, and they have nailed down brilliant basics

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"They have always been quick with reponses"

What do you like about DemandScience?

They are reponsive and quick when it comes to fixing lead generation links to send to the clients

5. Lead Generation
Users value the high-quality leads from DemandScience, enhancing their marketing strategies with effective engagement tools.
See 24 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use platform with a range of abilities"

What do you like about DemandScience?

One aspect that stands out is Terminus's ability to provide a truly comprehensive ABM solution. It goes beyond simply identifying and targeting key ac

James T.
JT

James T.

Mid-Market (51-1000 emp.)

3.5/5

"Helpful Email Platform"

What do you like about DemandScience?

The most helpful thing is the ability to streamline email signature across the organization. The ability to have shared email signatures that update b

Top Cons or Disadvantages of DemandScience

1. Learning Curve
Users find the steep learning curve of DemandScience challenging, making it hard for new users to succeed.
See 15 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"DemandScience Review"

What do you dislike about DemandScience?

Over all I really like everything about DemandScience, their tutorials could be easier to understand as well as some more custimization options, but o

CA

Clement A.

Small-Business (50 or fewer emp.)

4.0/5

"We finally found a way to streamline campaign management and reporting"

What do you dislike about DemandScience?

I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to gras

2. Missing Features
Users note missing features like delayed requests and lack of key data, impacting their overall experience.
See 12 mentions

See Related User Reviews

Kallie B.
KB

Kallie B.

Enterprise (> 1000 emp.)

4.5/5

"Terminus ABM Review"

What do you dislike about DemandScience?

We have some unique challenges due to our internal structures. Some features that we have requested have been delayed to future releases.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Easy onboarding, great reps, too early to determine results"

What do you dislike about DemandScience?

The sales process was a little pushy with many follow-ups, but that's my experience with nearly every sales org, especially in software. Coming from a

3. Not Intuitive
Users find the navigation confusing and the interface siloed, complicating their overall experience with DemandScience.
See 12 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A good product for reaching your target audience"

What do you dislike about DemandScience?

Sometimes there are inaccuracies in the reporting like location. Also platform navigation can be confusing at times.

Paul W.
PW

Paul W.

Mid-Market (51-1000 emp.)

3.5/5

"The fuel for my Flywheel"

What do you dislike about DemandScience?

The user interface is silod and confusing.

4. Inadequate Reporting
Users encounter inadequate reporting issues, facing challenges with data extraction, inaccuracies, and confusing navigation.
See 11 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A good product for reaching your target audience"

What do you dislike about DemandScience?

Sometimes there are inaccuracies in the reporting like location. Also platform navigation can be confusing at times.

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Easy to launch new campaigns"

What do you dislike about DemandScience?

While Terminus offers robust functionalities, exporting reports and data can pose challenges, and loading times for data into reports may be prolonged

5. Limitations
Users find the setup process challenging and experience issues with international targeting and useless connectors.
See 11 mentions

See Related User Reviews

Clifford F.
CF

Clifford F.

Mid-Market (51-1000 emp.)

4.5/5

"Great ABM Platform with vast developmental capabilities."

What do you dislike about DemandScience?

As my company operates across all regions we need a platform that can help target thos companies and countries outside North America. Whilst Terminus

RD

Rushabh D.

Mid-Market (51-1000 emp.)

4.5/5

"Most useful and intuitive tool for collaborating with marketing platforms"

What do you dislike about DemandScience?

Some of the connectors available on this platform are useless and just confuse the users with the perfect tool selection for their workflow. The optim

6. Steep Learning Curve
Users note a steep learning curve for full platform utilization, requiring time to master navigation effectively.
See 11 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"DemandScience Review"

What do you dislike about DemandScience?

Over all I really like everything about DemandScience, their tutorials could be easier to understand as well as some more custimization options, but o

CA

Clement A.

Small-Business (50 or fewer emp.)

4.0/5

"We finally found a way to streamline campaign management and reporting"

What do you dislike about DemandScience?

I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to gras

DemandScience Reviews (712)

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Reviews

DemandScience Reviews (712)

View 2 Video Reviews
4.4
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Charlotte H.
CH
Marketing Director
Facilities Services
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Easy to achieve effective 1:1 ABM campaigns"
What do you like best about DemandScience?

I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you everything you need to know. I often find that I don't even need them beacuse the platform is pretty intuitive. I use Terminus about monthly to launch new 1:1 campaigns, and it's been very easy to implement. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

I wish that the creative upload requirements weren't so persnickety. There's a lot of specific requirements even for just file names that feel unnecessary and can trip me up in the process. I also feel like the reporting is not as intuitive as it could be. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market (51-1000 emp.)
"Easy onboarding, great reps, too early to determine results"
What do you like best about DemandScience?

Our account reps have all been great, really personable, and knowledgable - as well as honest about potential setbacks (i.e. they don't have a super strong database for our particular industry) but came up with great ideas to get contacts and content out there and test and pivot to build a program that (hopefully) works. We are still in the early stages of launch, so it is too early to know if we will see success with our program, but the team feels committed to our success.

Onboarding was very seamless and required very little effort from my team.

We are starting with content syndication with plans to expand in 2025 to more offerings if our pilot program works well. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

The sales process was a little pushy with many follow-ups, but that's my experience with nearly every sales org, especially in software. Coming from a revenue team myself, they navigated the contracting process well and handled objections and questions from my team honestly.

They don't have some of the key data and intent signals for our very targeted industry, so I would dig in before starting a program. That being said, they had enough (and, no vendor is specialized in our space yet) that we are moving forward with a pilot. Review collected by and hosted on G2.com.

Paul S.
PS
Content Marketing Strategist & Copywriter III
Mid-Market (51-1000 emp.)
"Great Opportunity - Some Room to Grow"
What do you like best about DemandScience?

The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a client can see an email banner and click through to a supplemental piece of collateral or web page - all just from their email. This is especially helpful if we are running seasonal or quarterly campaigns. It also helps simplify our reps outreach process as Terminus automatically assigns the appropriate campaign to each email. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

What I dislike the most about the platform is its consistency and UX. Although the help desk is always available for support, it seems that some of the features just don't load correctly when I'm updating campaigns or uploading new sender groups/targeted lists. Review collected by and hosted on G2.com.

Veronica S.
VS
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Informative and Educational"
What do you like best about DemandScience?

The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Even with all the updates, the platform is still dated. Not as user friendly as other digital platforms. But it's improving. Review collected by and hosted on G2.com.

KM
Growth Marketing Manager
Mid-Market (51-1000 emp.)
"A good range of product suite to suit different ABM needs"
What do you like best about DemandScience?

One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

1. The reporting is lagging. You are usually able to see data a day or two, instead of in real time.

2. Ads take a while to launch. They are not instantaneous. Review collected by and hosted on G2.com.

Juan L.
JL
Technical Trainer
Enterprise (> 1000 emp.)
"I use Terminus and it helps me get my signature updated at all times with My company's links"
What do you like best about DemandScience?

I think it's its amazing compatibility among OSs. I had a W10 PC and moved to Mac, it was transparent to me from my signature's perspective Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Nothing at all, it makes my life easier :-) Review collected by and hosted on G2.com.

EV
Strategic Client Executive
Enterprise (> 1000 emp.)
"Streamlined Collaboration"
What do you like best about DemandScience?

Very convenient, all in one place to collaborate and streamline team efforts! Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Wish my team used more features-- but we are getting there! Review collected by and hosted on G2.com.

CA
Senior Marketing Director
Media Production
Small-Business (50 or fewer emp.)
"We finally found a way to streamline campaign management and reporting"
What do you like best about DemandScience?

I have found that the Terminus ABM Platform is most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response. The platform synchronizes well with our CRM, so the sales and marketing departments do not have to go through the processes separately. Furthermore, its analysis and reporting capabilities give a complete picture of our optimization status, which is useful for refining the campaigns. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to grasp every tool used in the application and this may be confusing to new users. Moreover, integrating with other systems is not challenging and may only once or twice experience data syncing problems. Some of these challenges have occasionally limited our campaign deployment and analysis capabilities. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Good lead numbers that meet our ideal customer profile"
What do you like best about DemandScience?

You can brief them on your ideal customer profle including countries, job titles, employee numbers, industries and they will promote your content to the relevant titles and share the details of those that downloaded. Very friendly customer support & sales team who communicate well. Great for guaranteed lead numbers. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Sometimes they can't meet the lead numbers agreed and we have to tweak the criteria slightly. Review collected by and hosted on G2.com.

Abhineet S.
AS
Manager Digital Marketing
Small-Business (50 or fewer emp.)
"Great B2B Leadgen tool"
What do you like best about DemandScience?

I like demandScience becaue it gives quality leads in the estimated timeframe fromt he target group of audince that we select. It gives us the freedom to choose- Taregting, frequency of leads per account, geography, seniority everything. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

There is nothing as such whcih i have not liked so far with my leadgen campaigns. DemandScience is flexible as a medium and it delivers as per the campaign objectives.

There should be some more types of leadgen campaigns with more features like nurturing the little a little more and helping the helps to get more mature for the sales team. Review collected by and hosted on G2.com.

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