Best Digital Analytics Tools - Page 2

How Many Digital Analytics Software Products Does G2 Track?

Total Products under this Category: 325

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Plausible Analytics (+7.4%) - Among all products in this category, Plausible Analytics recorded the largest rating increase compared to last month

Last updated: October 22, 2026

How Does G2 Rank Digital Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,500+ Authentic Reviews
  • 325+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Analytics Software

G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence

Highlighted products: Google Analytics, Semrush, Amplitude Analytics, Adobe Analytics, Contentsquare, Pendo, LogRocket, and Mixpanel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=amplitude-analytics&focus%5B%5D=adobe-analytics&focus%5B%5D=contentsquare&focus%5B%5D=pendo-io-pendo&focus%5B%5D=logrocket&focus%5B%5D=mixpanel)

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.0/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Dataroid

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.

Average Rating: 4.7/5.0

Total Reviews: 96

How Do G2 Users Rate Dataroid?

  • Sessions - Digital Analytics: 9.5/10 (Category avg: 8.8/10)
  • Engagement: 9.4/10 (Category avg: 8.7/10)
  • Trending: 9.2/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Dataroid?

  • Seller: Dataroid
  • Company Website:
  • HQ Location: Sariyer, TR
  • Twitter: @dataroid
    189 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Banking, Financial Services
  • Company Size: 55% Large, 26% Medium

What Do G2 Reviewers Say About Dataroid?

AI-generated summary from verified user reviews

Pros
  • Users commend Dataroid for its exceptional customer support, highlighting responsiveness and a genuine commitment to success.
  • Users appreciate the powerful customer journey analytics of Dataroid, enabling data-driven decisions and enhanced user experiences.
  • Users appreciate the ease of use of Dataroid, enabling valuable insights and strategies with a user-friendly panel.
  • Users value Dataroid's helpful support, highlighting their commitment to customer feedback and collaborative communication.
  • Users value the fast and effective audience engagement capabilities of Dataroid for targeted customer interactions.
Cons
  • Users face integration challenges with Dataroid, hindering access to vital features and complicating the setup process.
  • Users face technical limitations with Dataroid, hindering modifications and essential features needed for agile marketing strategies.
  • Users note the lack of essential features in Dataroid, particularly the need for more engagement tools and user path integration.
  • Users find the limited attributes per event restrictive, hindering advanced analytics for deeper insights.
  • Users face integration difficulties with Dataroid, hindering access to vital features and consuming excessive time and resources.

What Are Recent G2 Reviews of Dataroid?

What Are G2 Users Discussing About Dataroid?

ConvertCart

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, including Everlast, USA Hockey, American Heart Association use ConvertCart to boost traffic-to-sales conversion rate—without having to break the bank. Why business owners and marketers love us: Custom-made for you: Unlike regular SaaS, we don’t deliver a one-size-for-all product. We talk to you and customize our software to suit “your” needs. Say goodbye to software handouts! Driving real outcomes: We actively consult businesses and ensure that they see “real” results: higher conversion rates, improved customer retention, and lower cost of acquisition. Keeping it simple: We combine 16 tools that address the entire shopper journey—into a single ecosystem. You no longer have to handle multiple apps and dashboards to run the show. Top capabilities: Product recommendations, Reviews, Intelligent search, Personalized emails, Social proof, AB/Testing, deep analytics, and more. Integrates with platforms you’re on: ConvertCart smoothly integrates with every major eCommerce platform and ESP, including Shopify, Shopify Plus, BigCommerce, Magento, and more.

Average Rating: 4.8/5.0

Total Reviews: 36

How Do G2 Users Rate ConvertCart?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 9.3/10 (Category avg: 8.7/10)
  • Trending: 9.3/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind ConvertCart?

  • Seller: ConvertCart
  • HQ Location: Bengaluru, Karnataka
  • Twitter: @ConvertCart
    490 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    123 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Health, Wellness and Fitness
  • Company Size: 87% Small, 13% Medium

What Do G2 Reviewers Say About ConvertCart?

AI-generated summary from verified user reviews

Pros
  • Users commend ConvertCart for its effective conversion optimization, leading to significant revenue growth and excellent support.
  • Users value the measurable improvements in conversion rates that ConvertCart delivers through effective collaboration and intuitive tools.
  • Users commend ConvertCart for their responsive and knowledgeable customer support, which significantly contributes to their success.
  • Users commend the exceptional support from ConvertCart, highlighting their responsive and knowledgeable team dedicated to success.
  • Users praise ConvertCart for their exceptional support and effectiveness in driving measurable revenue growth.
Cons
  • Users feel the limited templates for email designs are outdated and could benefit from modernization.
  • Users experience slow loading times, particularly with complex reports, affecting overall performance and efficiency.
  • Users experience occasional slow performance issues, particularly with loading complex reports and advanced features.
  • Users find the complex features challenging due to slow loading times and a steep learning curve.
  • Users note a difficult learning curve for advanced features, impacting the overall usability of ConvertCart.

What Are Recent G2 Reviews of ConvertCart?

What Are G2 Users Discussing About ConvertCart?

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Lucky Orange

Lucky Orange combines website analytics, visitor feedback and AI-powered analysis to help businesses understand visitor behavior and identify opportunities to improve conversions. Its suite of tools includes Dynamic Heatmaps, Session Recordings, Conversion Funnels and Discovery AI, an analytics assistant that answers questions about your website in plain language. Ask Discovery which traffic sources bring visitors who convert, which pages have the most visitor frustration or what non-converting visitors have in common. Discovery analyzes actual visitor interactions and provides written findings, guiding you to relevant heatmaps, session recordings and other tools so you can investigate the behavior behind the insights. Discovery Visualize brings those findings to life with supporting charts, graphs and lists. Written analysis and visualizations work together to help you explore trends, compare visitor groups and decide what to investigate next. Use the Visualize workspace to review conversion performance over time, compare mobile and desktop engagement or prepare findings for a team meeting or client presentation. Rearrange or archive visual cards, download the workspace and ask follow-up questions to explore a specific card in more detail. Built for website owners, digital marketers, ecommerce teams and agencies, Lucky Orange supports workflows ranging from investigating landing page performance to understanding cart abandonment and reporting on client results. Trusted by more than 500,000 websites worldwide, it offers integrations and installation options for platforms including Shopify, Shopify Plus, BigCommerce, WordPress and Square. Understand visitor behavior with Session Recordings and Dynamic Heatmaps Session Recordings let you watch individual visitor journeys to understand how people navigate your website, where they hesitate and what obstacles they encounter. Optimizable Segments help you find sessions with behaviors worth investigating, including signs of frustration or confusion. The AI Referrals segment helps you identify visits referred by supported AI platforms, including ChatGPT, Gemini, Perplexity, Claude and Microsoft Copilot. Dynamic Heatmaps reveal where visitors click, tap, move their mouse and scroll, including interactions with dropdown menus and hover content. Explore engagement patterns across visitors and use Scroll Heatmaps to determine whether people reach important content and calls to action. Investigate conversion barriers with Funnels and Form Analytics Conversion Funnels show where visitors drop off between defined steps, such as viewing a product, starting checkout and placing an order. Form Analytics helps you identify obstacles to form completion. Together with recordings and heatmaps, these tools help teams narrow their investigation and prioritize potential improvements. Collect feedback and engage visitors Surveys let you ask visitors directly what they need or what is preventing them from converting. Choose multiple-choice, rating, like/dislike or open-ended questions, and target surveys to relevant visitors. Live Chat helps your team answer questions and assist visitors while they’re on your website. Announcements let you deliver targeted messages, such as promotions, product updates or requests for reviews. These tools complement behavioral analytics with direct feedback and opportunities to address visitor concerns. Evaluate individual pages with Page Insights Page Insights brings traffic, engagement, frustration events and page speed metrics together for each page. Review activity such as bounces, unique visitors and form submissions, compare performance across timeframes and open relevant recordings or heatmaps to investigate further. Lucky Orange helps teams connect performance metrics with the visitor experiences behind them. Discovery AI and Discovery Visualize make those findings easier to explore, explain and share, helping you move from a website question to a more informed decision about what to improve next.

Average Rating: 4.6/5.0

Total Reviews: 386

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How Do G2 Users Rate Lucky Orange?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 8.8/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Lucky Orange?

  • Seller: Lucky Orange
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Overland Park, KS
  • Twitter: @luckyorange
    10,607 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 83% Small, 12% Medium

What Do G2 Reviewers Say About Lucky Orange?

AI-generated summary from verified user reviews

Pros
  • Users value the meaningful insights provided by Lucky Orange, enhancing understanding of customer interactions and website performance.
  • Users find that heatmaps effectively clarify user behavior, enhancing insights for informed decision-making on website design.
  • Users appreciate the Session Replay feature of Lucky Orange, gaining valuable insights into customer interactions and behaviors.
  • Users find the easy setup of Lucky Orange to be a breeze, facilitating quick integration and efficient use.
  • Users find Lucky Orange's interface to be user-friendly, providing real-time insights and excellent customer support.
Cons
  • Users find recording issues frustrating, as navigating and viewing session recordings can be tedious and unclear.
  • Users find Lucky Orange a bit pricey, especially for small businesses, but see potential value in future use.
  • Users express frustration over the limited session access in lower-priced subscriptions, hindering their website's monitoring capabilities.
  • Users are frustrated by the limited access to tools in lower-priced subscriptions, impacting their data collection.
  • Users often experience slow loading issues with Lucky Orange, affecting the usability and reliability of the app.

What Are Recent G2 Reviews of Lucky Orange?

What Are G2 Users Discussing About Lucky Orange?

Hotjar by Contentsquare

Hotjar by Contentsquare is the experience platform for teams who want to build better digital journeys, faster. With trusted data, context-aware AI, and built-in testing, it helps you optimize every part of the customer (or agent) journey. You can now understand, prioritize, and act faster to create experiences people love.

Average Rating: 4.3/5.0

Total Reviews: 332

How Do G2 Users Rate Hotjar by Contentsquare?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Trending: 9.0/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Hotjar by Contentsquare?

  • Seller: Contentsquare
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @Contentsquare
    6,548 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,688 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 52% Small, 37% Medium

What Do G2 Reviewers Say About Hotjar by Contentsquare?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Hotjar, finding it straightforward to set up and understand for improving UX.
  • Users value the easy setup and insightful features of Hotjar, significantly enhancing their understanding of user experience.
  • Users value the comprehensive heatmaps of Hotjar, which provide crucial visual insights into user interactions and issues.
  • Users find Hotjar's helpful insights essential for identifying UX issues and improving website performance effectively.
  • Users value the session replay feature of Hotjar for its intuitive insights into user interactions and UX improvements.
Cons
  • Users often face a steep learning curve with Hotjar, which can hinder initial adoption and feature utilization.
  • Users experience missing features in Hotjar, with inaccurate heatmaps and limited analytics hindering overall effectiveness.
  • Users find the difficult filtering options in Hotjar frustrating, particularly when managing high volumes of recordings.
  • Users note that Hotjar can be quite expensive, especially with pricing based on individual features for growing businesses.
  • Users experience filtering issues with Hotjar, as data segmentation can be complicated and less intuitive.

What Are Recent G2 Reviews of Hotjar by Contentsquare?

What Are G2 Users Discussing About Hotjar by Contentsquare?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 633

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Sessions - Digital Analytics: 7.8/10 (Category avg: 8.8/10)
  • Engagement: 8.1/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 23% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Yandex.Metrica

Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth.

Average Rating: 4.2/5.0

Total Reviews: 34

How Do G2 Users Rate Yandex.Metrica?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 8.2/10 (Category avg: 8.7/10)
  • Trending: 8.4/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Yandex.Metrica?

  • Seller: Yandex Ads
  • Year Founded: 2004
  • HQ Location: Dubai
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®
  • Ownership: AppMetrica
  • Total Revenue (USD mm): $218,344

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 68% Small, 24% Medium

What Do G2 Reviewers Say About Yandex.Metrica?

AI-generated summary from verified user reviews

Pros
  • Users find Yandex.Metrica’s ease of use remarkable, enabling quick setup and immediate data insights for optimization.
  • Users find the easy setup of Yandex.Metrica refreshing, allowing quick implementation and immediate data flow.
  • Users love Yandex.Metrica for its conversion optimization tools, especially Session Replay and Heatmaps that reveal user behavior insights.
  • Users value the easy charts in Yandex.Metrica, aiding seamless setup for online businesses.
  • Users love the insightful Heatmaps of Yandex.Metrica, making it easier to improve user experience and conversion rates.
Cons
  • Users find occasional data inaccuracies in Yandex.Metrica, but overall feel it has few faults.
  • Users find the cluttered interface and privacy concerns frustrating, hindering their ability to fully utilize Yandex.Metrica.
  • Users find the interface cluttered and unintuitive, making it challenging to effectively navigate and analyze data.
  • Users find the interface not intuitive and wish for a simpler, cleaner design for better usability.
  • Users find the interface cluttered and unintuitive, wishing for a cleaner design to enhance usability.

What Are Recent G2 Reviews of Yandex.Metrica?

What Are G2 Users Discussing About Yandex.Metrica?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Sessions - Digital Analytics: 8.2/10 (Category avg: 8.8/10)
  • Engagement: 7.9/10 (Category avg: 8.7/10)
  • Trending: 8.0/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users appreciate the ease of use in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
  • Users appreciate the user-friendly interface of the Quantcast Platform, enabling quick setup and easy campaign management.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
Cons
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Swydo

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customizable marketing reports or dashboards. The user-friendly tool allows digital marketers to generate (client or stakeholders) reports and dashboards combining external data sources in one report. Digital agencies, brands, and franchisors save time creating professional-looking reports while adding more value to analyzing data and gaining actionable insights to improve ROI.

Average Rating: 4.6/5.0

Total Reviews: 115

How Do G2 Users Rate Swydo?

  • Sessions - Digital Analytics: 9.2/10 (Category avg: 8.8/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Swydo?

  • Seller: Swydo
  • Year Founded: 2013
  • HQ Location: Hilversum, NL
  • Twitter: @swydo
    1,355 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, Digital Marketing Manager
  • Top Industries: Marketing and Advertising
  • Company Size: 84% Small, 10% Medium

What Do G2 Reviewers Say About Swydo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Swydo, enabling quick and beautiful report creation without hassle.
  • Users praise Swydo's responsive customer support, highlighting the value of quick answers and personalized assistance.
  • Users value the exceptional customer support of Swydo, appreciating their swift, helpful responses to any issues.
  • Users value Swydo for its time-saving capabilities, enabling quick setup and effortless reporting across platforms.
  • Users appreciate the time-saving reporting capabilities of Swydo, significantly reducing hours spent on reporting tasks.
Cons
  • Users note the missing features in Swydo, particularly in complex reporting and outdated integrations.
  • Users note that Swydo can be quite expensive, especially when managing multiple data sources, impacting long-term affordability.
  • Users find a lack of information about Swydo's functionalities, wishing for better guidance and accessible resources.
  • Users notice limited customization options in Swydo, particularly regarding integrations and text fields, affecting flexibility.
  • Users find integration issues with Swydo, noting limited options and the need for workarounds to visualize data.

What Are Recent G2 Reviews of Swydo?

What Are G2 Users Discussing About Swydo?

Dataslayer.ai

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, LinkedIn, and more, so you can automate data extraction, reporting, and visualization without the headache. With Dataslayer.ai, you can pull data from multiple sources straight into Google Sheets, Looker Studio, BigQuery or your favorite BI tools. This saves you loads of time and cuts down on manual errors, helping you make better decisions, run stronger campaigns, and get valuable insights faster. Some standout features include automated reports, real-time data syncing, customizable dashboards, and powerful data filters. Whether you're a marketer, agency, or business, Dataslayer.ai helps you stay on top of your marketing analytics, boost efficiency, and get the results you're after. If you're ready to ditch the manual work and take your marketing data game to the next level, Dataslayer.ai has got you covered!

Average Rating: 4.8/5.0

Total Reviews: 310

How Do G2 Users Rate Dataslayer.ai?

  • Sessions - Digital Analytics: 9.3/10 (Category avg: 8.8/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Trending: 9.1/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Dataslayer.ai?

  • Seller: Softpoint Consultores
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Madrid, ES
  • Twitter: @Dataslayers
    233 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Consultant
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 63% Small, 30% Medium

What Do G2 Reviewers Say About Dataslayer.ai?

AI-generated summary from verified user reviews

Pros
  • Users find Dataslayer.ai to be easy to use, making complex tasks quick and efficient even for beginners.
  • Users value the large number of connectors offered by Dataslayer.ai, enhancing their marketing analytics capabilities significantly.
  • Users appreciate the friendly and supportive customer support of Dataslayer.ai, enhancing their onboarding experience and satisfaction.
  • Users love the seamless integrations of Dataslayer.ai, connecting marketing data effortlessly and saving valuable time.
  • Users value the time-saving efficiency of Dataslayer.ai, completing tasks that once took hours in mere minutes.
Cons
  • Users express frustration with the limited API calls and row limits on the free plan, hindering full automation.
  • Users find some features difficult to learn, but navigation improves with familiarity and practice over time.
  • Users find Dataslayer.ai expensive, prompting requests for a free trial and better integration options without additional costs.
  • Users find the limited features of the free plan restrictive, hindering automation for larger accounts.
  • Users find the missing features of Dataslayer.ai limiting, especially regarding data blending on the free trial.

What Are Recent G2 Reviews of Dataslayer.ai?

What Are G2 Users Discussing About Dataslayer.ai?

DashThis

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

Average Rating: 4.7/5.0

Total Reviews: 93

How Do G2 Users Rate DashThis?

  • Sessions - Digital Analytics: 10.0/10 (Category avg: 8.8/10)
  • Engagement: 10.0/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)

Who Is the Company Behind DashThis?

  • Seller: DashThis
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Quebec, Canada
  • Twitter: @DashThis
    2,070 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 80% Small, 17% Medium

What Do G2 Reviewers Say About DashThis?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the super customizable features of DashThis, making it easy to review analytics seamlessly.
  • Users find DashThis to be extremely user-friendly, enabling quick data visualization and seamless integration of metrics.
  • Users enjoy the intuitive design of DashThis, making analytics review simple and visually appealing.
  • Users appreciate the ease of analytics review in DashThis, allowing streamlined access and customization of metrics.
  • Users value the centralized management of DashThis, simplifying the review of analytics and metrics in one place.
Cons
  • Users find the pricing to be steep, especially for individuals and smaller teams, impacting accessibility.
  • Users find the inadequate reporting metrics of DashThis frustrating, making it challenging to customize dashboards effectively.
  • Users experience reporting issues due to the need for familiarity with integrated programs, complicating access to desired metrics.
  • Users find the access limitations frustrating as it hampers customizing client's dashboards effectively.
  • Users find DashThis somewhat complex, especially for those unfamiliar with similar tools and dashboards.

What Are Recent G2 Reviews of DashThis?

What Are G2 Users Discussing About DashThis?

Lumar (formerly Deepcrawl)

Website optimization is a critical component of digital success, and Lumar (formerly Deepcrawl) is a comprehensive solution designed to assist businesses in navigating the complexities of web development and maintenance. This platform provides users with the tools necessary to gather, analyze, and act on essential data, ensuring that websites remain efficient, user-friendly, and compliant with industry standards. By addressing various aspects such as SEO, GEO/AEO (AI search), site speed, accessibility, and custom analytics, Lumar empowers organizations to optimize their online presence effectively. Lumar caters to those who face the challenges of managing a dynamic website environment. The platform is particularly beneficial for teams that struggle with inherited technical debt, shifting priorities, and the need for actionable insights. By streamlining the process of identifying and resolving issues, Lumar enables users to focus on strategic initiatives rather than getting bogged down by operational hurdles. One of the standout features of Lumar is its ability to identify, prioritize, and help fix issues at scale. This capability allows users to address critical areas such as SEO & GEO performance, site speed, and accessibility, which are essential for maintaining user engagement and compliance. By providing a clear overview of existing problems and their potential impact, the platform helps organizations mitigate risks associated with lost traffic or revenue. Additionally, it reduces the time and resources spent on fixing preventable issues, ultimately leading to cost savings. Furthermore, Lumar enhances communication within teams and across departments, fostering collaboration and buy-in for website optimization projects. The platform's user-friendly interface and comprehensive reporting tools facilitate discussions around performance metrics and improvement strategies, ensuring that all stakeholders are aligned in their goals. For organizations seeking additional support, Lumar also offers professional services that extend the capabilities of internal teams, providing expert guidance and hands-on assistance. In summary, Lumar stands out in the crowded landscape of website optimization tools by offering a holistic approach to data analysis and issue resolution. Its focus on key performance areas, combined with its ability to streamline workflows and enhance team collaboration, makes it an invaluable asset for businesses looking to improve their online presence and drive sustainable growth.

Average Rating: 4.6/5.0

Total Reviews: 99

How Do G2 Users Rate Lumar (formerly Deepcrawl)?

  • Sessions - Digital Analytics: 9.2/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 9.2/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Lumar (formerly Deepcrawl)?

  • Seller: Lumar
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • Twitter: @lumarhq
    17,015 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: SEO Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 38% Large, 37% Medium

What Do G2 Reviewers Say About Lumar (formerly Deepcrawl)?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Lumar, enjoying its all-in-one solution for SEO and site monitoring.
  • Users love Lumar's all-in-one solution for SEO, making essential tools accessible and easy to use for businesses.
  • Users find Lumar's technical analysis reports invaluable for understanding website structures and enhancing SEO strategies.
  • Users praise Lumar for its exceptional customer support, providing invaluable assistance and guidance for SEO success.
  • Users appreciate Lumar's robust monitoring capabilities, which enhance website analysis and support SEO strategy effectively.
Cons
  • Users find Lumar's limited features frustrating, particularly the lack of competitor metrics and keyword research options.
  • Users find Lumar to have high costs, though they acknowledge the value received for the investment.
  • Users note the lack of competitor metrics in Lumar, limiting its effectiveness for comprehensive SEO analysis.
  • Users find Lumar's interface to be extremely technical and hard to navigate, impacting overall ease of use.
  • Users find the complex user interface difficult to navigate, lacking ease of use and modern design.

What Are Recent G2 Reviews of Lumar (formerly Deepcrawl)?

What Are G2 Users Discussing About Lumar (formerly Deepcrawl)?

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 275

How Do G2 Users Rate Dreamdata?

  • Sessions - Digital Analytics: 9.1/10 (Category avg: 8.8/10)
  • Engagement: 9.0/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • Twitter: @DreamdataIO
    291 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 33% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their marketing efforts significantly.
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their understanding and performance optimization.
  • Users value the attribution accuracy of Dreamdata, effectively linking marketing efforts to revenue outcomes and customer journeys.
  • Users value the insights provided by Dreamdata, enhancing their understanding of customer journeys and improving performance.
  • Users value the seamless integrations in Dreamdata, enhancing marketing efforts with constant updates and new data sources.
Cons
  • Users experience a steep learning curve with Dreamdata, finding setup and navigation quite challenging initially.
  • Users have noted the missing features in Dreamdata, particularly the lack of comprehensive comparison and funnel reporting options.
  • Users express frustration with inadequate reporting options in Dreamdata, highlighting a lack of customizability and essential features.
  • Users find the interface not intuitive and emphasize the steep learning curve for maximizing Dreamdata's capabilities.
  • Users note a complex setup process for Dreamdata, requiring time and careful configuration of data sources.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

Silktide

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO. It also checks for GDPR compliance, cookie notices, and mobile responsiveness—giving teams a complete picture of what needs fixing, and how to fix it. Used by governments, universities, enterprises, and more, Silktide makes complex web standards easier to manage. Everyone from developers to marketers can see what matters to them via intuitive dashboards, role-specific recommendations, and scheduled reporting. Key features include: * Accessibility testing based on WCAG standards, with visual guides and easy-to-follow fixes * Content optimization covering spelling, grammar, readability, and link quality * SEO and marketing audits for metadata, discoverability, and keyword usage * Heatmaps and analytics to track how users interact with your pages—from clicks to scroll depth (requires installing a tracking script) * Performance insights around speed, mobile usability, and UX quality * Legal and compliance checks, including cookie notices and HTML validity Silktide also offers tools for workflow management, task assignment, and trend tracking, so teams can collaborate and demonstrate improvement over time. Most of the platform runs directly in the browser—setup is minimal, with just a small code snippet to be added to your site if you use our analytics and heatmaps functionality. Whether you run one website or manage hundreds, Silktide helps you understand what’s working, what isn’t, and how to make it better.

Average Rating: 4.8/5.0

Total Reviews: 289

How Do G2 Users Rate Silktide?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Trending: 8.4/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Silktide?

  • Seller: Silktide
  • Company Website:
  • Year Founded: 2001
  • HQ Location: United Kingdom
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Government Administration, Higher Education
  • Company Size: 43% Large, 35% Medium

What Do G2 Reviewers Say About Silktide?

AI-generated summary from verified user reviews

Pros
  • Users find the easy-to-use interface of Silktide enhances their overall experience and streamlines their workflow.
  • Users value the ease of use and comprehensive accessibility tools provided by Silktide, significantly improving website compliance.
  • Users value the comprehensive accessibility features of Silktide, significantly enhancing website standards and user-friendliness.
  • Users praise the exceptional customer support from Silktide, specifically highlighting the effectiveness and responsiveness of their team.
  • Users appreciate the exceptional support from the Silktide team, which greatly enhances their accessibility and website management experience.
Cons
  • Users express that complex usability may hinder quick mastery of Silktide, requiring additional time and effort to navigate.
  • Users express frustration over limited features in Silktide, wishing for more flexibility and options tailored to their needs.
  • Users find the absence of key features in Silktide frustrating, limiting efficiency and customization options.
  • Users experience lack of clarity in communication and options, making the tool less efficient and user-friendly.
  • Users struggle with difficult navigation, finding sections complex and workflows unclear, impacting overall user experience.

What Are Recent G2 Reviews of Silktide?

What Are G2 Users Discussing About Silktide?

Conviva

Conviva is a SaaS platform for digital experience and AI agent analytics and monitoring that connects real consumer interactions to real outcomes. Using full-census client-side telemetry and a patented stateful analytics engine, Conviva automatically reveals behavioral and conversational patterns across all consumer interactions and conversations with apps, websites, and AI agents, uncovering growth opportunities and sources of friction, inefficiency, and confusion that traditional analytics miss. The platform provides an objective, consumer-perspective view of experience and continuously prioritizes improvements based on business impact, helping teams deliver more predictable and outcome-driven digital experiences. Experience and engagement patterns reflect how customers and segments actually behave with digital products, where they come from, what they do post-click, and what their outcomes are. Experience-pattern intelligence is the ability to interpret every interaction as a behavioral sequence and tie those sequences directly to outcomes. Conviva® Digital Product Insights (DPI) delivers a new way to view and understand digital product performance through the lens of consumer experience. It surfaces experience and engagement patterns from every digital interaction—across AI agents, apps, and websites—and links them to business outcomes, automatically surfacing growth opportunities and alerting teams when issues arise. With Digital Product Insights, product, growth marketing, and engineering teams can see not just what happened, but why customers drop off or fail to reach expected milestones and outcomes. Conviva® Video Streaming Insights (VSI) delivers real-time performance analytics and AI-powered insights to help enterprise streaming platforms optimize viewer experience at any scale. It tracks every aspect of each stream—spanning programs, devices, and networks—to simplify audience and content analysis, measure and optimize performance, and detect issues with root cause across the entire delivery chain. With AI-powered anomaly detection, it continuously monitors tens of thousands of fine-grained viewer cohorts in real time, pinpointing issues such as buffering, startup delays, stream failures, and bitrate drops, and showing which viewers are affected, why, and how to resolve issues before they impact viewers’ quality of experience. All Conviva products are built on the Conviva Digital Intelligence Platform. The Conviva® Digital Intelligence Platform is a cloud-based analytics platform built for high-scale, real-time data processing and AI-powered insights. Processing data 10X more efficiently than other platforms, it powers all Conviva products with its advanced technologies. The platform simplifies and centralizes data and AI-assisted semantic management, supports flexible metric and flow creation without client-side compute, and computes stateful metrics to link end-user experience directly to outcomes. With AI-powered, high-dimensional analytics, it automatically creates fine-grained cohorts to reveal growth opportunities or detect anomalies that impact outcomes, with root-cause clarity.

Average Rating: 4.5/5.0

Total Reviews: 67

How Do G2 Users Rate Conviva?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 8.9/10 (Category avg: 8.7/10)
  • Trending: 8.9/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Conviva?

  • Seller: Conviva
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Foster City, CA
  • Twitter: @conviva
    12,682 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    570 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Broadcast Media, Entertainment
  • Company Size: 51% Large, 43% Medium

What Do G2 Reviewers Say About Conviva?

AI-generated summary from verified user reviews

Pros
  • Users find Conviva incredibly easy to use, allowing for quick insights and data management without prior knowledge.
  • Users value the intuitive design and real-time performance tracking of Conviva, enhancing smooth operation and analysis.
  • Users value the real-time analytics of Conviva, enhancing their ability to monitor and optimize streaming performance effectively.
  • Users value the real-time insights from Conviva, enhancing streaming quality and audience engagement effectively.
  • Users value the customizable dashboards of Conviva, enhancing their ability to monitor and improve streaming quality effectively.
Cons
  • Users find the steep learning curve with Conviva challenging, especially when managing multiple indices and user enrollments.
  • Users find the learning curve steep with Conviva, as mastering its complex interface and features takes time.
  • Users find the interface of Conviva to be not intuitive, making it challenging for new users to navigate effectively.
  • Users experience dashboard issues, including clunky UI and difficulty managing shared dashboards and data comparisons.
  • Users note the lack of missing features like a homepage, customized settings, and easier data comparisons.

What Are Recent G2 Reviews of Conviva?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024