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Best Digital Analytics Tools - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.

Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

Measure web traffic, including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
Track any tagged digital event or conversion
Report on traffic over time and in real time
Segment traffic based on demographics, device, acquisition medium, geography, and cohort
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Featured Digital Analytics Software At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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263 Listings in Digital Analytics Available
(483)4.6 out of 5
Optimized for quick response
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Web Analyst
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    16
    Analytics
    11
    Journey Analysis
    8
    User Insights
    8
    Customer Understanding
    7
    Cons
    Complex Features
    7
    Lack of Guidance
    4
    Learning Curve
    4
    Steep Learning Curve
    4
    Complexity
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    9.2
    Engagement
    Average: 8.6
    8.8
    Trending
    Average: 8.4
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,620 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Web Analyst
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 31% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
16
Analytics
11
Journey Analysis
8
User Insights
8
Customer Understanding
7
Cons
Complex Features
7
Lack of Guidance
4
Learning Curve
4
Steep Learning Curve
4
Complexity
3
Contentsquare features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
9.2
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,620 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Affise is a 360° partnership marketing ecosystem helping businesses take full advantage of partner marketing. Since the launch in 2017, Affise helped over 1000 customers grow their revenue. With 3 ver

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    Market Segment
    • 70% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Affise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Intuitive
    5
    Tracking
    5
    Capabilities
    3
    Customer Support
    3
    Cons
    Poor UI
    3
    System Glitches
    3
    Learning Curve
    2
    Learning Difficulty
    2
    Limited Features
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Affise features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    9.0
    Engagement
    Average: 8.6
    8.8
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Affise
    Year Founded
    2016
    HQ Location
    Vilnius, Vilnius Region
    Twitter
    @GetAffise
    5,047 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    56 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Affise is a 360° partnership marketing ecosystem helping businesses take full advantage of partner marketing. Since the launch in 2017, Affise helped over 1000 customers grow their revenue. With 3 ver

Users
  • Account Manager
Industries
  • Marketing and Advertising
Market Segment
  • 70% Small-Business
  • 27% Mid-Market
Affise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Intuitive
5
Tracking
5
Capabilities
3
Customer Support
3
Cons
Poor UI
3
System Glitches
3
Learning Curve
2
Learning Difficulty
2
Limited Features
2
Affise features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Affise
Year Founded
2016
HQ Location
Vilnius, Vilnius Region
Twitter
@GetAffise
5,047 Twitter followers
LinkedIn® Page
www.linkedin.com
56 employees on LinkedIn®

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(267)4.8 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi

    Users
    • Web Developer
    Industries
    • Government Administration
    • Higher Education
    Market Segment
    • 45% Enterprise
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Silktide is a web accessibility tool that assists in performing regular maintenance on websites, identifying accessibility issues, and providing recommendations for fixes.
    • Reviewers appreciate Silktide's wide range of features, its ability to provide clear, actionable insights, and its excellent customer support, including the dedicated Customer Success Manager and detailed help pages.
    • Users experienced some drawbacks such as the platform's scanning and rescoring processes taking longer than expected, difficulty in navigation, and the lack of an automatic email notification system for task assignments.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Silktide Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    62
    Helpful
    52
    Accessibility
    47
    Customer Support
    44
    Features
    37
    Cons
    Complex Usability
    20
    Difficult Navigation
    13
    Limited Features
    11
    Missing Features
    9
    Navigation Difficulty
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Silktide features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.4
    Trending
    Average: 8.4
    9.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Silktide
    Company Website
    Year Founded
    2001
    HQ Location
    United Kingdom
    Twitter
    @silktide
    2,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    57 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi

Users
  • Web Developer
Industries
  • Government Administration
  • Higher Education
Market Segment
  • 45% Enterprise
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Silktide is a web accessibility tool that assists in performing regular maintenance on websites, identifying accessibility issues, and providing recommendations for fixes.
  • Reviewers appreciate Silktide's wide range of features, its ability to provide clear, actionable insights, and its excellent customer support, including the dedicated Customer Success Manager and detailed help pages.
  • Users experienced some drawbacks such as the platform's scanning and rescoring processes taking longer than expected, difficulty in navigation, and the lack of an automatic email notification system for task assignments.
Silktide Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
62
Helpful
52
Accessibility
47
Customer Support
44
Features
37
Cons
Complex Usability
20
Difficult Navigation
13
Limited Features
11
Missing Features
9
Navigation Difficulty
9
Silktide features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
9.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Silktide
Company Website
Year Founded
2001
HQ Location
United Kingdom
Twitter
@silktide
2,126 Twitter followers
LinkedIn® Page
www.linkedin.com
57 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

    Users
    No information available
    Industries
    • Retail
    • Health, Wellness and Fitness
    Market Segment
    • 86% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ConvertCart Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Conversion Optimization
    6
    Conversion Rate
    5
    Customer Support
    5
    Positive Experience
    5
    Customer Insights
    4
    Cons
    Slow Loading
    2
    Slow Performance
    2
    Complex Features
    1
    Difficult Learning
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ConvertCart features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    9.3
    Engagement
    Average: 8.6
    9.3
    Trending
    Average: 8.4
    10.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Bengaluru, Karnataka
    Twitter
    @ConvertCart
    488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    146 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

Users
No information available
Industries
  • Retail
  • Health, Wellness and Fitness
Market Segment
  • 86% Small-Business
  • 14% Mid-Market
ConvertCart Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Conversion Optimization
6
Conversion Rate
5
Customer Support
5
Positive Experience
5
Customer Insights
4
Cons
Slow Loading
2
Slow Performance
2
Complex Features
1
Difficult Learning
1
Expensive
1
ConvertCart features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
9.3
Engagement
Average: 8.6
9.3
Trending
Average: 8.4
10.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
HQ Location
Bengaluru, Karnataka
Twitter
@ConvertCart
488 Twitter followers
LinkedIn® Page
www.linkedin.com
146 employees on LinkedIn®
(294)4.8 out of 5
Optimized for quick response
4th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Starting at €25.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 64% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    28
    Integrations
    18
    Reporting
    13
    Time-saving
    13
    Cons
    Integration Issues
    7
    Missing Features
    7
    Lack of Information
    6
    Error Clarity
    5
    Error Handling
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.3
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    9.1
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    243 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 64% Small-Business
  • 30% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
28
Integrations
18
Reporting
13
Time-saving
13
Cons
Integration Issues
7
Missing Features
7
Lack of Information
6
Error Clarity
5
Error Handling
5
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
243 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized cus

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Banking
    Market Segment
    • 47% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Customer Intelligence 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    43
    Insights
    30
    Analytics
    26
    Capabilities
    19
    Features
    18
    Cons
    Learning Curve
    20
    Expensive
    19
    Integration Issues
    14
    Complexity
    12
    Difficult Setup
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    61,347 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18,116 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized cus

Users
No information available
Industries
  • Marketing and Advertising
  • Banking
Market Segment
  • 47% Mid-Market
  • 32% Enterprise
SAS Customer Intelligence 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
43
Insights
30
Analytics
26
Capabilities
19
Features
18
Cons
Learning Curve
20
Expensive
19
Integration Issues
14
Complexity
12
Difficult Setup
9
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
61,347 Twitter followers
LinkedIn® Page
www.linkedin.com
18,116 employees on LinkedIn®
(536)4.3 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 22% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a tool used for retrieving customer information, tracking order confirmation emails, and aiding in customer communication.
    • Reviewers like the reliability and accuracy of SAP Emarsys, its automation features, and its ability to improve customer experience by ensuring effective handling of order confirmation emails.
    • Reviewers experienced difficulties in viewing previews of emails older than six months or a year, and found the setup phase challenging, particularly mastering the background integrations and data flows.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Automation
    50
    Features
    44
    Helpful
    37
    Personalization
    36
    Cons
    Missing Features
    33
    Learning Curve
    31
    Difficult Learning
    26
    Not Intuitive
    25
    Complexity
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Emarsys features and usability ratings that predict user satisfaction
    7.8
    Sessions - Digital Analytics
    Average: 8.7
    8.1
    Engagement
    Average: 8.6
    8.1
    Trending
    Average: 8.4
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,946 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 22% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a tool used for retrieving customer information, tracking order confirmation emails, and aiding in customer communication.
  • Reviewers like the reliability and accuracy of SAP Emarsys, its automation features, and its ability to improve customer experience by ensuring effective handling of order confirmation emails.
  • Reviewers experienced difficulties in viewing previews of emails older than six months or a year, and found the setup phase challenging, particularly mastering the background integrations and data flows.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Automation
50
Features
44
Helpful
37
Personalization
36
Cons
Missing Features
33
Learning Curve
31
Difficult Learning
26
Not Intuitive
25
Complexity
23
SAP Emarsys features and usability ratings that predict user satisfaction
7.8
Sessions - Digital Analytics
Average: 8.7
8.1
Engagement
Average: 8.6
8.1
Trending
Average: 8.4
8.5
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,946 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
(65)4.5 out of 5
15th Easiest To Use in Digital Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conviva is a type of software-as-a-service (SaaS) solution designed to help enterprise customers gain real-time performance analytics and AI-driven insights for their digital products, including mobil

    Users
    No information available
    Industries
    • Broadcast Media
    • Entertainment
    Market Segment
    • 52% Enterprise
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Conviva Operational Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Insights
    32
    Analytics
    22
    Real-time Insights
    18
    Dashboard Customization
    13
    Cons
    Steep Learning Curve
    18
    Learning Curve
    16
    Not Intuitive
    11
    Dashboard Issues
    8
    Missing Features
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Conviva Operational Data Platform features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.6
    8.9
    Trending
    Average: 8.4
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Conviva
    Company Website
    Year Founded
    2006
    HQ Location
    Foster City, CA
    Twitter
    @conviva
    12,802 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    540 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conviva is a type of software-as-a-service (SaaS) solution designed to help enterprise customers gain real-time performance analytics and AI-driven insights for their digital products, including mobil

Users
No information available
Industries
  • Broadcast Media
  • Entertainment
Market Segment
  • 52% Enterprise
  • 43% Mid-Market
Conviva Operational Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Insights
32
Analytics
22
Real-time Insights
18
Dashboard Customization
13
Cons
Steep Learning Curve
18
Learning Curve
16
Not Intuitive
11
Dashboard Issues
8
Missing Features
7
Conviva Operational Data Platform features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.6
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Conviva
Company Website
Year Founded
2006
HQ Location
Foster City, CA
Twitter
@conviva
12,802 Twitter followers
LinkedIn® Page
www.linkedin.com
540 employees on LinkedIn®
(104)4.6 out of 5
10th Easiest To Use in Digital Analytics software
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Entry Level Price:Starting at $69.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

    Users
    • Digital Marketing Manager
    • Director
    Industries
    • Marketing and Advertising
    Market Segment
    • 86% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Swydo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    38
    Customer Support
    25
    Time-saving
    24
    Integrations
    23
    Helpful
    21
    Cons
    Expensive
    7
    Missing Features
    6
    Limited Customization
    5
    Expensive Pricing
    3
    Integration Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Swydo features and usability ratings that predict user satisfaction
    9.2
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Swydo
    Year Founded
    2013
    HQ Location
    Hilversum, NL
    Twitter
    @swydo
    1,375 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

Users
  • Digital Marketing Manager
  • Director
Industries
  • Marketing and Advertising
Market Segment
  • 86% Small-Business
  • 12% Mid-Market
Swydo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Customer Support
25
Time-saving
24
Integrations
23
Helpful
21
Cons
Expensive
7
Missing Features
6
Limited Customization
5
Expensive Pricing
3
Integration Issues
3
Swydo features and usability ratings that predict user satisfaction
9.2
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Swydo
Year Founded
2013
HQ Location
Hilversum, NL
Twitter
@swydo
1,375 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
(431)4.6 out of 5
Optimized for quick response
View top Consulting Services for Siteimprove
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps

    Users
    • Web Developer
    • Digital Marketing Specialist
    Industries
    • Higher Education
    • Education Management
    Market Segment
    • 48% Enterprise
    • 42% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SiteImprove is a comprehensive platform that provides analysis on websites and web applications for quality, SEO, and accessibility, and includes features such as automated testing, detailed analysis, and policy generation.
    • Reviewers frequently mention the user-friendly interface, the ability to easily identify and fix issues, the detailed reports, and the valuable support from the SiteImprove team, as well as the platform's ability to save time and effort by automating tasks.
    • Users reported a steep learning curve for new users, occasional navigation issues, limitations in scanning credentialed sites, and a lack of data granularity and customization options, as well as concerns about the cost, especially for smaller organizations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Siteimprove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Helpful
    26
    Accessibility
    22
    User-Friendly
    21
    Insights
    17
    Cons
    Complex Usability
    18
    Limited Features
    12
    Difficult Navigation
    11
    Difficult Learning
    10
    Learning Curve
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Siteimprove features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.4
    Trending
    Average: 8.4
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Copenhagen, Denmark
    Twitter
    @Siteimprove
    2,527 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    414 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps

Users
  • Web Developer
  • Digital Marketing Specialist
Industries
  • Higher Education
  • Education Management
Market Segment
  • 48% Enterprise
  • 42% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SiteImprove is a comprehensive platform that provides analysis on websites and web applications for quality, SEO, and accessibility, and includes features such as automated testing, detailed analysis, and policy generation.
  • Reviewers frequently mention the user-friendly interface, the ability to easily identify and fix issues, the detailed reports, and the valuable support from the SiteImprove team, as well as the platform's ability to save time and effort by automating tasks.
  • Users reported a steep learning curve for new users, occasional navigation issues, limitations in scanning credentialed sites, and a lack of data granularity and customization options, as well as concerns about the cost, especially for smaller organizations.
Siteimprove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Helpful
26
Accessibility
22
User-Friendly
21
Insights
17
Cons
Complex Usability
18
Limited Features
12
Difficult Navigation
11
Difficult Learning
10
Learning Curve
9
Siteimprove features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
9.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2003
HQ Location
Copenhagen, Denmark
Twitter
@Siteimprove
2,527 Twitter followers
LinkedIn® Page
www.linkedin.com
414 employees on LinkedIn®
(29)4.3 out of 5
View top Consulting Services for Oracle Infinity
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Infinity Behavioral Intelligence captures real-time digital behaviors and delivers actionable insights and intelligence to your applications, helping you engage your customers at the right mome

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 38% Small-Business
    • 34% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Infinity features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.6
    8.1
    Trending
    Average: 8.4
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    822,678 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    197,850 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Infinity Behavioral Intelligence captures real-time digital behaviors and delivers actionable insights and intelligence to your applications, helping you engage your customers at the right mome

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 38% Small-Business
  • 34% Enterprise
Oracle Infinity features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
8.1
Trending
Average: 8.4
9.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
822,678 Twitter followers
LinkedIn® Page
www.linkedin.com
197,850 employees on LinkedIn®
Ownership
NYSE:ORCL
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline conne

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 68% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Yandex.Metrica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Visualization
    1
    Ease of Use
    1
    Easy Setup
    1
    Cons
    Data Inaccuracy
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Yandex.Metrica features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.2
    Engagement
    Average: 8.6
    8.4
    Trending
    Average: 8.4
    8.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2004
    HQ Location
    Dubai
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
    Ownership
    AppMetrica
    Total Revenue (USD mm)
    $218,344
Product Description
How are these determined?Information
This description is provided by the seller.

Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline conne

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 68% Small-Business
  • 26% Mid-Market
Yandex.Metrica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Visualization
1
Ease of Use
1
Easy Setup
1
Cons
Data Inaccuracy
1
Yandex.Metrica features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.2
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
8.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Year Founded
2004
HQ Location
Dubai
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Ownership
AppMetrica
Total Revenue (USD mm)
$218,344
(155)4.2 out of 5
Optimized for quick response
View top Consulting Services for Quantcast Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Campaign Management
    31
    Insights
    30
    Customer Support
    29
    User Interface
    25
    Cons
    Missing Features
    16
    Limited Features
    13
    Reporting Issues
    11
    Budget Management
    10
    Limited Reporting
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.2
    Sessions - Digital Analytics
    Average: 8.7
    7.9
    Engagement
    Average: 8.6
    7.9
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,294 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    486 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 35% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Campaign Management
31
Insights
30
Customer Support
29
User Interface
25
Cons
Missing Features
16
Limited Features
13
Reporting Issues
11
Budget Management
10
Limited Reporting
10
Quantcast Platform features and usability ratings that predict user satisfaction
8.2
Sessions - Digital Analytics
Average: 8.7
7.9
Engagement
Average: 8.6
7.9
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,294 Twitter followers
LinkedIn® Page
www.linkedin.com
486 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 50% Small-Business
    • 45% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Funnel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Integrations
    4
    Customer Support
    3
    Customization
    2
    Data Management
    2
    Cons
    Missing Features
    3
    Lack of Information
    2
    Not Intuitive
    2
    Not User-Friendly
    2
    Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Funnel features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.6
    8.8
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Funnel
    Company Website
    Year Founded
    2014
    HQ Location
    Stockholm, Sweden
    Twitter
    @funnel_io
    21 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    356 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 50% Small-Business
  • 45% Mid-Market
Funnel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Integrations
4
Customer Support
3
Customization
2
Data Management
2
Cons
Missing Features
3
Lack of Information
2
Not Intuitive
2
Not User-Friendly
2
Complexity
1
Funnel features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Funnel
Company Website
Year Founded
2014
HQ Location
Stockholm, Sweden
Twitter
@funnel_io
21 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
(71)4.6 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across mul

    Users
    No information available
    Industries
    • Banking
    • Financial Services
    Market Segment
    • 63% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataroid Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    8
    User Insights
    7
    Helpful
    6
    Insights
    6
    Audience Engagement
    4
    Cons
    Limitations
    2
    Missing Features
    2
    Product Limitations
    2
    Complex Configuration
    1
    Complex Querying
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataroid features and usability ratings that predict user satisfaction
    9.6
    Sessions - Digital Analytics
    Average: 8.7
    9.4
    Engagement
    Average: 8.6
    9.2
    Trending
    Average: 8.4
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dataroid
    Company Website
    HQ Location
    Sariyer, TR
    Twitter
    @dataroid
    191 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    65 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across mul

Users
No information available
Industries
  • Banking
  • Financial Services
Market Segment
  • 63% Enterprise
  • 18% Mid-Market
Dataroid Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
8
User Insights
7
Helpful
6
Insights
6
Audience Engagement
4
Cons
Limitations
2
Missing Features
2
Product Limitations
2
Complex Configuration
1
Complex Querying
1
Dataroid features and usability ratings that predict user satisfaction
9.6
Sessions - Digital Analytics
Average: 8.7
9.4
Engagement
Average: 8.6
9.2
Trending
Average: 8.4
9.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Dataroid
Company Website
HQ Location
Sariyer, TR
Twitter
@dataroid
191 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®