Dataroid is an enterprise-level digital analytics and customer engagement platform
designed to help businesses gain deep, actionable insights into customer behavior
across multiple channels. By collecting and unifying data from web, mobile, and other
digital touchpoints, Dataroid enables organizations to analyze real-time customer
interactions, develop personalized engagement strategies, and enhance overall user
experiences.
The platform combines analytics, engagement, and AI-driven data modeling in a single,
intuitive interface, allowing teams to move seamlessly from insights to action without
relying on multiple tools. Dataroid’s SDKs automatically capture user interactions across
digital channels, including screen views, clicks, and other in-app events, without
requiring additional custom development. This data is consolidated from various
sources to create unified customer profiles, providing a 360° view of each user’s journey
and behavior. With customizable dashboards and reports, teams can monitor key
performance indicators and democratize data access across departments, empowering
data-informed decision-making. Dataroid’s funnel and user path analysis tools map and
visualize complete user journeys, helping identify pain points and opportunities for
optimization. Leveraging AI, Dataroid analyzes and predicts customer behaviors—such
as churn probability—enabling proactive engagement strategies. The platform also
supports personalized campaigns through in-app messaging, push notifications, and
geotargeting to deliver timely and relevant communications across all touchpoints. In
addition, Dataroid tracks application and network performance metrics like response
times and error rates to ensure smooth and reliable user experiences. By offering a
unified platform that integrates analytics, engagement, and predictive modeling,
Dataroid empowers businesses to make data-driven decisions with confidence. Its real-
time behavioral insights and personalized communication capabilities help organizations
increase customer satisfaction, boost retention, and drive sustainable growth. This all-
in-one approach eliminates the complexity of managing multiple tools, streamlining
workflows, and improving efficiency for marketing, product, and technology teams alike.