--- title: Oracle Infinity Reviews meta_title: 'Oracle Infinity Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 30 reviews by the users' company size, role or industry to find out how Oracle Infinity works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 30 scale: '5' date_modified: '2026-06-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Infinity Reviews **Vendor:** Oracle **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 30 ## About Oracle Infinity Oracle Infinity Behavioral Intelligence captures real-time digital behaviors and delivers actionable insights and intelligence to your applications, helping you engage your customers at the right moment, with the right personalized message. ## Oracle Infinity Reviews ### 1. Awesome Data Resource with Great Features **Rating:** 4.0/5.0 stars **Reviewed by:** stephanie E. | medical lab assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Oracle Infinity?** An awesome resource for data. Oracle Infinity has some very good eatures to work with. Also, it's easy to use for the most part. **What do you dislike about Oracle Infinity?** Oracle Infinity is not as user friendly as some of the other software that are presently on the market.. It can be complex. **What problems is Oracle Infinity solving and how is that benefiting you?** Oracle Infinity has benefited me in helping me navigated many website and mobile apps. ### 2. Amazing software that keeps a company organized **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan L. | Executive Administrative Assistant, Food Production, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Oracle Infinity?** It's very structed and keeps a company organized **What do you dislike about Oracle Infinity?** It's not as user friendly as other software in the market **What problems is Oracle Infinity solving and how is that benefiting you?** It helps keep pricing and invoicing accurate. ### 3. making buisness smarter and easier **Rating:** 5.0/5.0 stars **Reviewed by:** Sumit K. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Oracle Infinity?** I really like using Oracle Infinity because it's easy to understand. It helps me see important information about our business in a super simple way. I can make decisions quickly because the tool is so easy to use. It also works well with other tools we use, making everything run smoothly. **What do you dislike about Oracle Infinity?** At first, Oracle Infinity had a bunch of cool things that I didn't get right away. It felt kinda tricky to figure it all out. But guess what? Once I got the hang of it, I saw that there are tons of awesome stuff to do! So, even though it seemed a bit tricky at first, I ended up really liking all the cool things I can do with it. **What problems is Oracle Infinity solving and how is that benefiting you?** Oracle Infinity is like our digital superhero! It helps us understand what's happening on our website and app, like magic. It's like having a superpower to see what people like and don't like. This way, we can make our website even cooler and give people what they love. Oracle Infinity is like our digital detective friend, helping us make our online world the best place ever! ### 4. Amazing and user friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia J. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Oracle Infinity?** Easy of use, implementation, features and tools **What do you dislike about Oracle Infinity?** Analytics can be a bit hard to understand but ones you get a hang of the reporting tool you're fine **What problems is Oracle Infinity solving and how is that benefiting you?** Pulling data to analyse all of our digital channels and platforms performance ### 5. great source for data **Rating:** 4.5/5.0 stars **Reviewed by:** Aakif A. | QA-QC and Technical Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Oracle Infinity?** oracle is a great tool for data, very useful for freelancers **What do you dislike about Oracle Infinity?** it should improve range of ideas which are available. **What problems is Oracle Infinity solving and how is that benefiting you?** online marketing business ### 6. A good tool for analysis and targeting for exact requirement. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Oracle Infinity?** Providing all type of customer data with pre analysis of requirements is making this better day by day. Target audience are being served better with more effective advertising by showing specificbl set of solution. **What do you dislike about Oracle Infinity?** It don't let us know what type of people are coming to look for our products it only is customer facing and we are not able to get data exactly for what i am looking for and it is stopping us to Serve better to Consumer. **What problems is Oracle Infinity solving and how is that benefiting you?** Basically Targeting right audiance is only basic law for product selling capabilities and infinity is helping way beyond that. It automatically now show consumer multiple varity of products as consumer is looking for ### 7. Good quality and useful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Oracle Infinity?** I had a great time working with the Webtrends team and was able to get the most out of it. Infinity was a new addition that made life easier. This has proved to be a useful and comprehensive tool for providing analytics for our SharePoint and websites. **What do you dislike about Oracle Infinity?** IT still needs to be involved in providing reports. You must have some analytics tools for your sites. so be ready with a clear strategy and a deployment plan for how to most effectively roll out across your portfolio of web properties **What problems is Oracle Infinity solving and how is that benefiting you?** I had a great time working with the Webtrends team and was able to get the most out of it. Infinity was a new addition that made life easier. business performances have increased. ### 8. One of the best platforms for tracking and analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Shubham S. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Oracle Infinity?** Oracle is a greater company and its product Oracle infinity has a list of things to offer like data visualisation cloud services, mobile apps synopsis, business intelligence cloud suite. All in all its a great plateform for data pierce. **What do you dislike about Oracle Infinity?** Some features of this software are reserved only for paid members. If the price were down to some level, it would be better . Sometimes I get update push notifications very frequently which is really frustrating. **What problems is Oracle Infinity solving and how is that benefiting you?** I created custom events to track some projects, this feature helps me lot to compare and segregate some of my most important projects. The client support is outstanding. ### 9. A best tool for web and mobile APIs analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about Oracle Infinity?** The best part of Oracle Infinity is that they give a tremendous amount of quality data according to the required parameters of web and mobile APIs, which is helpful for business growth. **What do you dislike about Oracle Infinity?** There is no specific reason to dislike them, but sometimes their visualisation is not meet our requirements for our company sales. **What problems is Oracle Infinity solving and how is that benefiting you?** Oracle Infinity provides me with good data analytics with a brief knowledge of general marketing, which helps me to determine and check how our projects are doing. ### 10. Excellent platform **Rating:** 5.0/5.0 stars **Reviewed by:** Lutfun Nahar S. | Graphics designer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Oracle Infinity?** It has a great data analyzing & delivering personality. The data visualization and behavioral intelligence helps to convert insight into actions & deliver into results. The speed & functionality makes it user friendly **What do you dislike about Oracle Infinity?** User interface is hard for using. Also it needs to keep getting updates frequently. This platform is costly because some of the features need additional payment to access. **What problems is Oracle Infinity solving and how is that benefiting you?** It's business intelligence solution, cloud service intelligence & many other features are great. It helps in marketing to improve performance. We are also able to collect data & generate reports easily. ### 11. My experience in using Oracle **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad R. | Social Media Manager, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Oracle Infinity?** Oracle Analytics Cloud is a comprehensive pall analytics platform that empowers you to unnaturally change how you dissect and act on information. Empower leaders, judges, and IT to pierce data from wherever they are, indeed using mobile bias. Oracle Analytics Cloud helps associations discover unique perceptivity briskly with machine literacy. With stoked analytics, combine data from across your association with third- party data and automate important and time- consuming tasks similar as data medication, visualization, soothsaying, and reporting. Oracle Analytics Cloud_ includes the following services: Data Visualization Cloud Service Data Visualization in OAC, any edition Data Visualization Desktop Business Intelligence Cloud Service Business Intelligence in OAC, Enterprise Edition Mobile apps Day by Day and Synopsis Mongrel capabilities seamlessly connect these pall services to their on- demesne counterparts, Business Intelligence Foundation Suite and Essbase, so you can pierce and dissect data in the terrain that’s stylish for you. **What do you dislike about Oracle Infinity?** I did not dislike using it, but due to time I have to go somewhere else and now I am completely busy with my business but I recommend using Oracle.I think the software is the best of all analytics software to get instant results. **Recommendations to others considering Oracle Infinity:** This is really great software Jenny. Generally, one-click analytics tracking is possible. I would recommend it to others. **What problems is Oracle Infinity solving and how is that benefiting you?** Neostar tracks and parts guests grounded on interest in Oracle Marketing Oracle Perpetuity follows our druggies on the point — what they do and what they click on and what they browse — and also creates custom events that go into Responsys and spark a custom dispatch. ### 12. It is very good in getting sales info and outstanding info **Rating:** 5.0/5.0 stars **Reviewed by:** shailendra Kumar S. | Assistant General Manager Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Oracle Infinity?** Speed and functionalality are make it user friendly **What do you dislike about Oracle Infinity?** Can not say, I have find it best software in all aspects **What problems is Oracle Infinity solving and how is that benefiting you?** To get old outstanding of a customer,also can hold the current po if payment delayed by agreed time limit ### 13. The perfect digital intelligence tool **Rating:** 5.0/5.0 stars **Reviewed by:** Anjali S. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2022 **What do you like best about Oracle Infinity?** How it analyses data and delivers personalized experience attracts me the most. Other features that i like are data visualization and behavioral intelligence which helps to convert insights into actions and deliver results. **What do you dislike about Oracle Infinity?** We need to pay for using some additional features. Also, we keep getting update notification frequently. **What problems is Oracle Infinity solving and how is that benefiting you?** Business intelligence solution, cloud service intelligence, and many other features are great. Especially, love how it helps in marketing and improving performance. ### 14. Review of Oracle Infinity **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | Project Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Oracle Infinity?** It's really Simple to use UI and less complex tabs **What do you dislike about Oracle Infinity?** really isn't much to dislike about Oracle Infinity **Recommendations to others considering Oracle Infinity:** It's really useful and simple UI you love it **What problems is Oracle Infinity solving and how is that benefiting you?** Collect important data, and easily generates reports ### 15. Oracle Infinity Review **Rating:** 3.5/5.0 stars **Reviewed by:** Nitin T. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Oracle Infinity?** Simple to use UI and less complex tabs compared to close competitors like Adobe **What do you dislike about Oracle Infinity?** Some of the features need additional payment to access which can be an addin to the total platform cost **What problems is Oracle Infinity solving and how is that benefiting you?** I was using Infinity to track and monitor websitw traffic. Analyze user behaviour and campaign tracking ### 16. great platform **Rating:** 3.0/5.0 stars **Reviewed by:** Carsyn K. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Oracle Infinity?** helps my customers so i do not have to anymore! **What do you dislike about Oracle Infinity?** not as user friendly as it could be for non-marketing employees **What problems is Oracle Infinity solving and how is that benefiting you?** Helps customers stay more interested and come back more often. ### 17. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Jose B. | Market Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Oracle Infinity?** Easy to use and install . Flexibility of software for every work day and you re request.Ability to sort and filter what you would like to . Analytics have almost UNLIMITED custom dashboards and graphs variety . Software allows you to connect and share with you re customers or you re employer. **What do you dislike about Oracle Infinity?** There really isn't much to dislike about Oracle Infinity. It is an awesome, free analytics tool that really helps out small businesses that want better insight into customer behavior, advertising ROI, website performance, etc. **What problems is Oracle Infinity solving and how is that benefiting you?** I use it to see where we can improve our reach to get more people on the website.I also use it to find my best performing content on Pinterest so I can see which pins people tend to like best out of the designs I try. I then repin that same content to help it gain even more traction. ### 18. Awesome product for tracking, measuring, and optimizing the performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Oracle Infinity?** Using this analytics platform we can able to tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile applications. It also provides data correction , report generating, streaming and action center is the best part. **What do you dislike about Oracle Infinity?** User interface is very hard to use for users. It is not very user friendly interface for armature users. Besides this everything is good in this product. **Recommendations to others considering Oracle Infinity:** Everyone should use this for tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites . **What problems is Oracle Infinity solving and how is that benefiting you?** I am able to solve problems like tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile applications. ### 19. Infinity accessible and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Lee M. | Pathobiological Research Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Oracle Infinity?** Aids with key business drivers like finding new clients/ leads, and makes data easy and organized. It is also customizable and displays in real time and accessible. **What do you dislike about Oracle Infinity?** More frequent updates needed to keep with software technologies **Recommendations to others considering Oracle Infinity:** Great ease of use **What problems is Oracle Infinity solving and how is that benefiting you?** The amount of data it allows you to collect and how nicely it compiles the data and makes it easily accessible ### 20. Oracle Infinity Review **Rating:** 4.0/5.0 stars **Reviewed by:** Suhail N. | IT Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2019 **What do you like best about Oracle Infinity?** The ability to identify new and returning users across mobile and web apps **What do you dislike about Oracle Infinity?** Oracle doesn’t have a web analytics solution, compared with competitors like Google Analytics. **Recommendations to others considering Oracle Infinity:** The Analytics application in Oracle Infinity provides a good set of report collections for exploring and managing data, **What problems is Oracle Infinity solving and how is that benefiting you?** understanding the my user-base and monitoring activities on a suite of applications including employees and visitors. ### 21. Infinity and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Kim C. | Student Service, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Oracle Infinity?** The data collected and shared is very beneficial to your business. The reports give you the necessary data needed to grow your business. **What do you dislike about Oracle Infinity?** The reports can be cluttered with information and details. **What problems is Oracle Infinity solving and how is that benefiting you?** Collect important data, and easily generates reports that you can use to make better decisions your business based on facts. ### 22. Optimizes and collects data on the behavior of your website. **Rating:** 4.5/5.0 stars **Reviewed by:** Edward B. | Senior Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2018 **What do you like best about Oracle Infinity?** It is too useful to me when having a complete analsis of the web, with which it shows you the data in an excellent and comfortable interface, the best of all is that you can also follow up in real time. **What do you dislike about Oracle Infinity?** Some of the times the implementation with the analityc brings with it some difficulties as in the visualization of some important data, it sects a lot of the information. **Recommendations to others considering Oracle Infinity:** Using it gives you an excellent method to see general reports of your applications and websites. **What problems is Oracle Infinity solving and how is that benefiting you?** We have provided a great study in general marketing by which we can choose a better decision making. ### 23. Big Data Organized through Oracle Infinity **Rating:** 4.0/5.0 stars **Reviewed by:** Zoe O. | Social Media Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2019 **What do you like best about Oracle Infinity?** When it comes to marketing to other businesses, Oracle Infinity is a tool able to help my team to understand, analyze, and interpret data we would otherwise not have so readily available. I love that it is customizable. The insights are across different channels, in real time, and have opportunities to choose what is being analyzed.. **What do you dislike about Oracle Infinity?** It takes a few tags to add custom tags. If this could be updated immediately, it would be a game changer. **What problems is Oracle Infinity solving and how is that benefiting you?** Behavior patterns and opportunities to reach new people. ### 24. Good Dashboarding For App and Web Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Oracle Infinity?** The interface is easy to get accustomed to as well as customize. Easy to aggregate and select multiple data sets. Provides solid value added analytics and easy to run reports. **What do you dislike about Oracle Infinity?** At some points it can provide too much analytics which could lead to information overload. It helps to manage and save filters while using. **What problems is Oracle Infinity solving and how is that benefiting you?** Oracle Infinity provides great data analytics which helps us determine and track how our business is doing. There are many views and statistics that we would have never considered previously. ### 25. Oracle is awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Emily M. | Emily , Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Oracle Infinity?** I like that the color coded icons for different pages make it so easy to navigate! **What do you dislike about Oracle Infinity?** Sometimes it be confusing when you save vs. submit certain pages **What problems is Oracle Infinity solving and how is that benefiting you?** Organizing time logged, doing expense reports. Benefit is it keeps a great record of everything and eliminates paper use! ### 26. Oracle Infinity Review **Rating:** 4.5/5.0 stars **Reviewed by:** Tehran R. | Assist Center Manager , Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2019 **What do you like best about Oracle Infinity?** What I like best about Oracle is the ease of use. **What do you dislike about Oracle Infinity?** Sometimes, the application may stall, or load incorrect information that had been changed in the past. **What problems is Oracle Infinity solving and how is that benefiting you?** The amount of data it allows you to collect and how nicely it compiles the data and makes it accessible ### 27. Great data compilation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2019 **What do you like best about Oracle Infinity?** helps with key business drivers like finding new clients, and makes data easy and accessible. It is also customizable and displays in real time **What do you dislike about Oracle Infinity?** maybe oracle could use more frequent updates **What problems is Oracle Infinity solving and how is that benefiting you?** The amount of data it allows you to collect and how nicely it compiles the data and makes it accessible ### 28. oracle review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Oracle Infinity?** makes easy to pull reports; allows me to visualize and present data **What do you dislike about Oracle Infinity?** does not accept all data types; sometimes takes long to process **What problems is Oracle Infinity solving and how is that benefiting you?** data analytics; easy to visualize data ### 29. Oracle = Top Notch **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Oracle Infinity?** I enjoy the thoroughness of the applications retrieval and display of client information based on the phone number used while calling. **What do you dislike about Oracle Infinity?** Sometimes, the application may stall, or load incorrect information that had been changed in the past. **What problems is Oracle Infinity solving and how is that benefiting you?** We're solving issues with customers making multiple accounts, fraudulently. ### 30. Oracle **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2019 **What do you like best about Oracle Infinity?** What I like best about Oracle is the ease of use. **What do you dislike about Oracle Infinity?** What I dislike about Oracle is not enough updates. **What problems is Oracle Infinity solving and how is that benefiting you?** How quick the data is analyzed and the amount of data we are able to collect. ## Oracle Infinity Discussions - [What is Oracle Infinity used for?](https://www.g2.com/discussions/what-is-oracle-infinity-used-for) - [View Oracle Infinity pricing details and edition comparison](https://www.g2.com/products/oracle-infinity/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+17%3A09%3A57+-0500&secure%5Bsession_id%5D=1e5f9b95-cfb4-4443-86f5-35b870a62c89&secure%5Btoken%5D=6261f69c523798eee4acad6b2e2b147c168523188cde16e2dd4727a39e692e65&format=llm_user) ## Oracle Infinity Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Segmentation** - A/B Testing - Customer Profiles **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Targeting** - Behavioral Targeting - Contextual Targeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Oracle Infinity Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,571 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,147 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - 4.4/5.0 (553 reviews)