Funnel Pricing Overview

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Free Trial

Starter

Starting at $120.00

Begin your journey to data-driven marketing with our Starter Plan.

Business

Starting at $750.00

Experience rock-solid business intelligence and powerful connectivity.

Enterprise

Designed for organizations operating at scale. Enterprise-ready features, support and services.

Whatever plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.

Funnel has 3 pricing editions. A free trial of Funnel is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Funnel is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Funnel must be conducted with the seller.

Pricing information was last updated on December 18, 2025

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Funnel Pricing Reviews

(2)

Muhammad Abdullah S.

CRM Campaign Manager

Enterprise (> 1000 emp.)

11/18/2025

"Great for connecting data sources and visualising with consistent fields"

4.5/5

What do you like best about Funnel?

Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions Review collected by and hosted on G2.com.

Ya Hui Debbie K.

Director of Marketing

Mid-Market (51-1000 emp.)

8/22/2025

"Not a flexible and scalable software"

0/5

What do you like best about Funnel?

It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms. Review collected by and hosted on G2.com.