[ Funnel Reviews ](https://www.g2.com/products/funnel/reviews) [ Funnel Reviews ](https://www.g2.com/products/funnel/reviews) # Funnel Pricing Overview [Editedit](https://my.g2.com/funnel/pricings) Free Trial ## Funnel Pricing Key Insights Last updated on Jul 28, 2026 * * * Funnel offers **3 pricing editions** , starting at **$400**. Funnel pricing tiers are designed to support different usage levels and team sizes. Funnel also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Funnel pricing table below to figure out the best fit for your needs. * * * Starter — $400 Business — $800 Enterprise — Contact Us Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter Starting at $400.00 Begin your journey to data-driven marketing with our Starter Plan. - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards Show More Business Starting at $800.00 Experience rock-solid business intelligence and powerful connectivity. - Choose from 500+ connectors - Choose from 40 destinations - Funnel Measurement available as add-on (MMM, MTA, Incrementality testing) Show More Enterprise Contact Us Designed for organizations operating at scale. Enterprise-ready features, support and services. - All connectors available - All destinations available - Enterprise SSO - Advanced roles and permissions Show More Whatever plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time. Pricing information for Funnel is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Funnel must be conducted with the seller. Pricing information was last updated on February 10, 2026 Show More ## Funnel Pricing FAQs Generated using AI Is Funnel free, or does it offer a free trial? Funnel does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Funnel cost in 2026? According to G2 data, Funnel pricing in 2026 starts at $400.00 and can reach $800.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Funnel's official pricing page for the most current details. Who is Funnel pricing best suited for? Funnel's pricing is best suited for marketing agencies and mid-market companies running multi-channel paid media campaigns. G2 reviewers from marketing and advertising agencies dominate the review base and consistently cite multi-client reporting automation and Looker Studio exports as core use cases aligned with the Starter and Business tiers. Mid-market retail, e-commerce, and apparel companies appear frequently among G2 reviewers leveraging Business-tier connector breadth for data warehouse exports to BigQuery or Snowflake. Funnel's Enterprise tier suits large organizations needing SSO and governance. Solo operators or very small teams with limited data sources may find Funnel's pricing steep, as several G2 reviewers note flexpoint costs accumulate quickly at scale. What are the key differences between the free and paid versions of Funnel? Funnel offers a free tier that G2 reviewers confirm covers integrations with major platforms like Facebook, Instagram, Google Ads, and YouTube, with Looker Studio as a destination. One G2 reviewer in Food and Beverages noted handling all integrations and visualizations within the free tier. Funnel's paid plans start at $400/month for the Starter tier, adding 500 flexpoints and 121 data sources with exports to Google Sheets and Excel. The Business tier at $800/month unlocks 500+ connectors, 40 destinations, and optional Funnel Measurement add-ons. Funnel's Enterprise tier adds SSO, advanced permissions, and all connectors and destinations, priced via custom quote. Is Funnel considered good value for its pricing? G2 reviewers broadly consider Funnel good value, particularly agencies and mid-market marketing teams. The 4.5/5 average rating alongside frequent cost complaints signals a premium tool that delivers. G2 reviewers repeatedly cite hours saved on manual reporting, eliminated API maintenance costs, and automated data pipelines as justifications for the price. One G2 reviewer noted Funnel "does the work of several people." However, cost concerns are a recurring theme: multiple G2 reviewers flag flexpoint consumption, per-connector fees for organic social and premium destinations like Tableau or Snowflake, and price increases as friction points. Smaller businesses and those with many low-volume sources find Funnel's pricing harder to justify. ## Top-Rated Alternatives [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") Improvado 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews) [ View All Alternatives ](https://www.g2.com/products/funnel/competitors/alternatives) ## Funnel Pricing Reviews (2) ![Dunanjay C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dunanjay C.") DC Dunanjay C. Performance Manager Small-Business (50 or fewer emp.) 12/18/2025 "User-Friendly and Seamless Data Integration Across Platforms" 5/5 What do you like best about Funnel? Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms. Review collected by and hosted on G2.com. What do you dislike about Funnel? It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ya Hui Debbie K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ya Hui Debbie K.") YK Ya Hui Debbie K. Director of Marketing Mid-Market (51-1000 emp.) 8/22/2025 "Not a flexible and scalable software" 0/5 What do you like best about Funnel? It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools. Review collected by and hosted on G2.com. What do you dislike about Funnel? They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Not really. We ended up using Snowflake. Review collected by and hosted on G2.com. 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