Funnel Pricing Overview

Funnel does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Funnel pricing in 2026 starts at $400.00 and can reach $800.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Funnel's official pricing page for the most current details.

Funnel's pricing is best suited for marketing agencies and mid-market companies running multi-channel paid media campaigns. G2 reviewers from marketing and advertising agencies dominate the review base and consistently cite multi-client reporting automation and Looker Studio exports as core use cases aligned with the Starter and Business tiers. Mid-market retail, e-commerce, and apparel companies appear frequently among G2 reviewers leveraging Business-tier connector breadth for data warehouse exports to BigQuery or Snowflake. Funnel's Enterprise tier suits large organizations needing SSO and governance. Solo operators or very small teams with limited data sources may find Funnel's pricing steep, as several G2 reviewers note flexpoint costs accumulate quickly at scale.

Funnel offers a free tier that G2 reviewers confirm covers integrations with major platforms like Facebook, Instagram, Google Ads, and YouTube, with Looker Studio as a destination. One G2 reviewer in Food and Beverages noted handling all integrations and visualizations within the free tier. Funnel's paid plans start at $400/month for the Starter tier, adding 500 flexpoints and 121 data sources with exports to Google Sheets and Excel. The Business tier at $800/month unlocks 500+ connectors, 40 destinations, and optional Funnel Measurement add-ons. Funnel's Enterprise tier adds SSO, advanced permissions, and all connectors and destinations, priced via custom quote.

G2 reviewers broadly consider Funnel good value, particularly agencies and mid-market marketing teams. The 4.5/5 average rating alongside frequent cost complaints signals a premium tool that delivers. G2 reviewers repeatedly cite hours saved on manual reporting, eliminated API maintenance costs, and automated data pipelines as justifications for the price. One G2 reviewer noted Funnel "does the work of several people." However, cost concerns are a recurring theme: multiple G2 reviewers flag flexpoint consumption, per-connector fees for organic social and premium destinations like Tableau or Snowflake, and price increases as friction points. Smaller businesses and those with many low-volume sources find Funnel's pricing harder to justify.