--- title: Funnel Reviews meta_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 262 reviews by the users' company size, role or industry to find out how Funnel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 262 scale: '5' date_modified: '2026-10-01' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Funnel Reviews **Vendor:** Funnel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 262 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Funnel Funnel is the marketing intelligence platform for organizations that need dependable marketing data everywhere decisions are made. Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Data Hub is the core platform. Measure adds marketing mix modeling, attribution and incrementality testing on top. ## Funnel Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find Funnel's **ease of use** remarkable, streamlining data integration and reporting effortlessly across platforms. (5 reviews) - Users love the **seamless integrations** Funnel offers, effortlessly centralizing data from numerous platforms for clear insights. (5 reviews) - Users love the **easy data integration** of Funnel, seamlessly connecting marketing and analytics platforms for unified insights. (3 reviews) - Users value the **user-friendly data management** capabilities of Funnel, simplifying data centralization and workflow customization. (3 reviews) - Users appreciate the **extensive number of connectors** Funnel offers, making integration with various platforms straightforward and beneficial. (2 reviews) - Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews) - Intuitive (2 reviews) - Options (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) **What users dislike:** - Users find the **learning curve** challenging initially, particularly with data source configurations and connections. (3 reviews) - Users feel the product is **expensive** , particularly when needing integrations and facing additional fees for basic connectors. (2 reviews) - Users find **limited connectors** and scalability issues frustrating, affecting the overall efficiency of their data integration tasks. (2 reviews) - Users find **missing features** in Funnel, such as limited scalability and basic connector fees, frustrating their overall experience. (2 reviews) - Users experience **slow performance** , especially with processing time for large data volumes and limited scalability. (2 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) - Complex Usage (1 reviews) - Confusing Changes (1 reviews) - Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews) ## Funnel Discussions - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?page=10&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-10-01+18%3A24%3A02+-0500&secure%5Bsession_id%5D=48228514-04a1-4386-af83-5192833e593f&secure%5Btoken%5D=ee4572d1a46ba64fe28c97937e2fe5e1a90ebfc556338473d058a680080b4ea6&format=llm_user) ## Funnel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Other** - Campaign Tracking - E-Commerce **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top Funnel Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (316 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (80 reviews)