Web Analytics Software

Sometimes there is an overwhelming amount of information that you can get. I don't even understand it all so I probably use only 20% of what I could be using don't know if the help is the best.

Though they do have a quick view on the dashboard, having some kind of non advanced version with quick ways to get to things that you could switch from advanced to basic I think would be great. Review collected by and hosted on G2.com.

If you have wordpress site use the Google plugin for it. Also check out videos on Youtube. Review collected by and hosted on G2.com.

The main problem google analytics solves is who my customers are and how many of them come to the site. The benefit I liked was actually knowing how well my social media posts are doing by how many people come to my site from social media sites.

Being able to see not just how many people came but from where is handy if I look like I am getting a ton of traffic, but all of it is coming from a wrong country then I know I am either targeting wrong or there is a bunch of bot traffic. Review collected by and hosted on G2.com.

I have 2 main issues with SEMRush:

1. The platform, though extensive can feel overwhelming and not always that intuative, when compared to some other audit software tools I use, and I simply found myself using the other tools more.

2. The price is in the higher tiers of SEO/Audit tools, and I simply can't justify the monthlies of this and all other tools I use. Review collected by and hosted on G2.com.

The competitor analysis is excellent, once you get your head around how to use it, and the AI analysis is making me think again about how best to approach SEO to best benefit my clients. Review collected by and hosted on G2.com.

Nothing major, some UI quirks such as those when filtering values the dropdown can be hard to interact with it sometimes closes when you don't want it to and similar Review collected by and hosted on G2.com.

Before using Amplitude Analytics, we struggled with reliably tracking user behavior, especially because analytics requests could be blocked by ad blockers or browser privacy tools. Amplitude helped solve this by supporting proxy-based tracking, which improves the reliability of event collection and gives us more confidence in our product data.

It has also simplified how we manage feature flags and experiments. Previously, this would often require separate tools or more custom engineering work. Now we can manage analytics, experiments, and feature rollouts in one place, which reduces operational overhead and makes it easier to connect product changes with measurable user impact. Review collected by and hosted on G2.com.

I haven't used Glassbox long enough to hit major friction. But if I had to guess: onboarding might feel heavy for non‑technical teams, and session replays could raise privacy concerns without clear filters. Also, for small festivals with tight budgets, the price point might be a barrier. Review collected by and hosted on G2.com.

I love how Glassbox identifies why users get stuck with its AI struggle detection, saving me from guessing. It highlights issues early so I can fix them before they affect sponsor satisfaction or sales. Review collected by and hosted on G2.com.

The support is pretty much lacking. People from Pendo don't seem to know what you're asking them for. Also, there's a steep learning curve. Setting it up was pretty hard, and it took a long time to get it going. Review collected by and hosted on G2.com.

I use Pendo to check customer satisfaction scores and analyze user behavior. It helps us see how users interact with our platform and understand usage patterns, aiding in developing effective research directions and minimizing onboarding friction. Review collected by and hosted on G2.com.

Honestly thankfully I am a bit technical but looking it being used by other founders it might get a little complex. Review collected by and hosted on G2.com.

I use PostHog for analytics and visibility, learning usage patterns from my users. The session replays help identify possible bugs and track the user journey. It's easy to install, even for non-technical users, and offers great visibility features. Review collected by and hosted on G2.com.

There is nothing to dislike about convertcart. Review collected by and hosted on G2.com.

I use ConvertCart to optimize our website for data analysis, enhance our conversion rate, and solve technical challenges. Their JavaScript overlay allows for impressive upgrades and visual improvements, benefiting the technical aspects of our site. Review collected by and hosted on G2.com.

When the volume of data is absurdly large, it cuts off a bit or it bugs out. Review collected by and hosted on G2.com.

Detrics simplifies my report management, makes data downloading easier, and integrates easily. It allows me to organize and schedule queries with just a few clicks, making it very user-friendly and easy to use. Review collected by and hosted on G2.com.

Sometimes (seemingly randomly) performance can be slow when first trying to load a session replay. Pretty much anytime this happens I just refresh the page and it works as expected after that. Review collected by and hosted on G2.com.

Confirming and troubleshooting end user issues my main use case. Having the ability to see and confirm issues from the users perspective is HUGE, because in traditional IT work you only have the users word for what is/has happened, which most of the time is inaccurate and unreliable information. This eliminates all ambiguity and bring clarity to any issue the users faces, which enables me to both solve the potential issue faster and generate less client frictions with substantially less questions and back and forth with the client asking/determining the root issue. Review collected by and hosted on G2.com.

This isn’t a dislike but it should be noted that the platform is extensive and if

this is your first time with a tool like this, it will take a learning curve. The

customer teams have regular sessions so I do advise you to join those to get

maximum value. Review collected by and hosted on G2.com.

Customer journey analytics, understanding behavioral insights in our digital

banking channels and creating personalized engagement points. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

There’s definitely a bit of an initial learning curve when you first log in. If you’re not already familiar with behavior analytics, it can take some time to figure out which reports are most relevant to your goals. Because of that, the onboarding could be a little more streamlined and beginner-friendly. Review collected by and hosted on G2.com.

It takes the guesswork out of figuring out why visitors aren’t converting. Because I can see exactly where people drop off or get stuck, it’s easier to pinpoint friction points in my navigation and page layout. That clarity helps me make more informed changes, and those decisions have directly boosted my store’s sales. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

Honestly, the downside is that if you are on a very small team, at the beginning it can feel like an overwhelming amount of data, especially if this type of data gathering is new for your team. It's a great problem to have, but it can seem intimidating at the start. Depending upon the size of your projects, teams, or user pool, I would also recommend setting up some guardrails regarding access and edit ability, there are some functions of the tool that can also easily get disorganized, without a level of effort required by all users to keep them structured. Review collected by and hosted on G2.com.

Contentsquare helps us do analysis every single day. We do pre/post Experimentation analysis, product analytics and experience monitoring. We also have it on our Mobile App projects. We use CSQ to give us context into the "why" by looking at behavior of our users for any use case. What started out as mostly a function of UX/design/research, has grown into a full enterprise-wide tool; we have everyone from data analytics, customer experience, sales, etc all using CSQ for their own use cases. Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

Some of the features were difficult to find at first but the site is fairly simple to navigate once you get the hang of it. Review collected by and hosted on G2.com.

Dataslayer.ai is a game-changer for Looker Studio integration, solving data pull issues and making client reporting effortless. It streamlines our workflow, combining paid search and social data efficiently, and allows us to focus on analyzing performance and making meaningful recommendations. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

There is nothing that I don't dislike about Silktide Review collected by and hosted on G2.com.

Silktide effectively solves the problem of maintaining high-quality content at scale. It provides comprehensive content scores that allow us to monitor spelling errors and sentence structure across the entire site, ensuring our messaging is professional and readable. This is a task that would be impossible to manage manually as the site grows.

From a technical perspective, it helps us implement proper data structures and JSON-LD. This ensures that search engines can accurately interpret our content, which significantly improves our visibility. By identifying issues with structured data and technical SEO, Silktide allows me to make on-the-spot fixes and retest pages immediately. This level of detail, combined with the inventory of every page and reading level age, ensures that our site remains compliant, functional, and user-friendly at all times. Review collected by and hosted on G2.com.

What I previously was the ability to report ROAS automatically. It was only possible to add this manually. However, I am not sure whether this is currently supported. For now, this is not a priority for my dashboards. Review collected by and hosted on G2.com.

I use Swydo to visualize campaign data in an appealing way, combining multiple sources into structured dashboards. It gives me an easy overview of results to use in client meetings. Review collected by and hosted on G2.com.

What I dislike about Adobe Analytics is that it has a steep learning curve, especially for new users. The interface can feel complex at first, and setting up reports or dashboards may require some training. It can also be relatively expensive, which might not be ideal for smaller teams or organizations. Review collected by and hosted on G2.com.

Adobe Analytics solves the problem of limited visibility into user behavior and fragmented data. It brings all analytics into one place and provides detailed insights into how users interact with websites or applications. For me, it helps in identifying user patterns, optimizing campaigns, and improving overall performance. It also enables better decision making by providing accurate and actionable data.

Overall, my experience with Adobe Analytics has been positive, especially in terms of gaining deeper insights and improving digital strategy. Review collected by and hosted on G2.com.