Web Analytics Software

Let's be honest, the user experience is a real challenge. The interface feels like it was designed for data scientists, not for the marketers and business owners who rely on it daily. Finding specific data points often feels like a treasure hunt. While the tool is powerful, you have to fight the interface to unlock that power, which is a significant and unnecessary drain on time and energy. Review collected by and hosted on G2.com.

Google Analytics is the central nervous system of our digital marketing. It solves the fundamental business problem of understanding what is happening on our website. It allows us to answer critical questions: Where is our traffic coming from? What content are users engaging with? Where are they dropping off in the conversion funnel? The primary benefit is that we can move from making decisions based on hunches to making them based on hard data, which directly impacts our ability to optimize marketing spend, improve user experience, and drive revenue. Review collected by and hosted on G2.com.

Having to upgrade when we run out of keywords. The cost from plan to plan increases quite a bit. Review collected by and hosted on G2.com.

Semrush is helping us understand how the drastic changes in SERPs is impacting our brand. We are paying close attention to our AIO performance as well as the decline in other SERP features and overall organic traffic. The reports are tailored to show those changes and pinpoint the areas of the site that are benefitting and those that are not. Review collected by and hosted on G2.com.

Glassbox can feel overwhelming at first because of the depth of data it provides. Additionally, the platform can be resource-intensive, leading to occasional performance slowdowns on large datasets. Review collected by and hosted on G2.com.

Glassbox addresses the challenge of truly understanding user behavior throughout digital journeys by offering comprehensive clarity. By capturing every interaction, it uncovers hidden friction points, technical problems, and drop-offs that traditional analytics might overlook. This enables quicker troubleshooting, lessens customer frustration, and enhances conversion rates. In the end, Glassbox delivers actionable insights that support the optimization of both user experience and overall business performance. Review collected by and hosted on G2.com.

There is a bit of a learning curve at the beginning, especially when exploring some of the more advanced features. However, once you get familiar with the platform, it becomes much easier to use. Review collected by and hosted on G2.com.

PostHog solves the challenge of understanding how users actually interact with the product, beyond just high-level metrics. Before using PostHog, it was difficult to identify where users were dropping off, what features they struggled with, and which interactions truly mattered. With session replays, heatmaps, and detailed event tracking, we can easily spot friction points, usability issues, and unexpected behavior.

By bringing product analytics, user behavior visualization, and event tracking into a single platform, PostHog eliminates the need for multiple tools and reduces guesswork. This helps us validate assumptions faster, prioritize improvements with confidence, and make more informed, data-driven product decisions that directly improve user experience and engagement. Review collected by and hosted on G2.com.

There's no dark mode in the UI, what is very bad for a developer audience haha. Review collected by and hosted on G2.com.

Quickly debug and found root cause for production issue. Product analytics and analysis to improve UX and usability. Review collected by and hosted on G2.com.

Amplitude presents a somewhat steeper learning curve compared to other platforms I have used, mainly because of its extensive range of features. It takes a bit more time to become familiar with everything it offers.

Additionally, I find the customization options for both charts and dashboards to be limited. In my experience with Looker, I was able to create dashboards with greater flexibility and freedom, such as adding pre-defined filters. When it comes to charting and visual customization, Looker also provides a wider variety of options. Review collected by and hosted on G2.com.

Amplitude is providing us with deeper insights into not only which sections of our website and app our users are engaging with most, but also how they are interacting with them. We can now determine whether specific user groups are following certain patterns, such as spending more time in particular areas on certain days of the week, which is important since our user base tends to follow routines. This information allows us to identify which products will be most beneficial to specific cohorts and how we can tailor these offerings to their needs. For example, we might introduce more user-friendly beginner features for some groups, or more advanced options for others, depending on their preferences. Review collected by and hosted on G2.com.

So far, I haven't encountered anything that I truly dislike Review collected by and hosted on G2.com.

It helps me save time when it comes to reporting. It automates download from all my clients accounts and platforms for me to be able to get more time to think about strategy. One of the best parts is once you've finishe with a client, you can just duplicate files and export queries already created in the original file. So you have active dashboards in just seconds. Review collected by and hosted on G2.com.

All is good. A couple of slow downs on website but overall very good. Review collected by and hosted on G2.com.

Problem: Our website lacked the ability to deliver a personalized shopping experience, leading to missed opportunities for engagement.

Solution: With ConvertCart’s AI-driven tools, we implemented personalized product recommendations, custom landing pages, and targeted messaging.

Benefit: Customers feel more connected to our brand, leading to increased average order value (AOV) and repeat purchases. Review collected by and hosted on G2.com.

Navigating the dashboard vs. heatmap tools could be more intuitive to find and navigate. I always struggle remembering how to get into the heat map view. And then when I do sometime the data loads properly and sometimes not. It's buggy. Also, finding recordings to replay again even a day later is often a challenge. Also, I've implemented polls before and the criteria is either unintuitive or there is a bug. It rarely if ever showed the poll according to the criteria I listed. Review collected by and hosted on G2.com.

GA4 is great for seeing page metrics. However, Lucky Orange gives much greater insight into the opportunities for improving UX and CRO. For example, you can watch videos of users interacting with various pages. You can setup criteria for very specific sampling or go broad. I've used this tool along with others in the past, and always come back to LO as I work for various brands. Review collected by and hosted on G2.com.

What I don’t like is that the free plan has very limited API calls and row limits, which makes it difficult to fully automate reports for larger or growing accounts. Review collected by and hosted on G2.com.

Dataslayer.ai solves the problem of manual data extraction from marketing platforms by automatically pulling data into Google Sheets. This benefits me by saving time, reducing errors, and allowing me to focus more on analysis and decision-making instead of manual reporting. Review collected by and hosted on G2.com.

To be honest, I feel like I’m trying to push myself to find a downside. In this case, it’s fair to say that I’m completely okay with their service/product. However, due to my role, I only use a limited portion of the application. I haven’t had any problems so far. Review collected by and hosted on G2.com.

I needed to automate the management of digital channels. To minimize manual intervention, I required comprehensive API-based control over digital channel operations. I also needed access to raw data to support custom data analysis processes. Since Dataroid provides all of these capabilities, it has delivered significant operational benefits. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

It is all good with Pendo. Nothing really has failed. If anything, it has been an important/must-have tool. Review collected by and hosted on G2.com.

We use Pendo for product analytics whereby we use the data to not only improve user experience but also to know which features are missing and what our customers do not need. It makes it easy for us to improve our apps. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

The biggest drawback is that some parts of the interface feel a little dense at first. There’s a lot of information packed into the platform, which is great once you know your way around it, but the learning curve can be a little steep. I also think some features could use faster refresh cycles when updates are made to a site. Nothing major, just small things that would make the workflow feel smoother. Review collected by and hosted on G2.com.

Silktide helps me stay on top of accessibility compliance, technical quality, SEO improvements, and content consistency across a large site. Those are all things that are easy to overlook or let slip through the cracks, especially with multiple people updating content. Having one platform that automatically scans, flags, and explains issues makes it easier to keep our site clean, accessible, and aligned with best practices. It also helps me show leadership exactly where improvements are paying off, which makes conversations around web quality and resources much easier. Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

Looker is a great app, but it uses its own modeling language, which can make it somewhat complex for new or non-technical users to learn. If Looker offered an easier learning guide, it would help users overcome this challenge. Aside from that, Looker is impressive overall. Review collected by and hosted on G2.com.

Looker is assisting us in addressing data inconsistency issues by managing metrics through its LookML feature. It offers real-time dashboards and predictive insights via Vertex AI, as well as embedded analytics. This combination is streamlining our operational analysis, such as revenue tracking and inventory optimization, making it easier for business analysts to handle our project data. Review collected by and hosted on G2.com.

There are limited options for creating specific rules and redirecting traffic as needed. While the platform does allow you to send traffic to different links within the same offer based on factors like Geo or device, this functionality is not as advanced as what the Voluum tracking platform provides. Review collected by and hosted on G2.com.

It’s amazingly helpful with calculating generated amount correctly by each conversion (especially if same offer has different payouts on diff goals and Geos). Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

I would like lower pricing and better entry points for startups. Review collected by and hosted on G2.com.

I use Fullstory to understand user interactions, improve conversions, reduce issue resolution times, and save costs by quickly diagnosing problems without user coordination. Review collected by and hosted on G2.com.