Web Analytics Software

The main thing I dislike is that Google Analytics can be complex to interpret, especially after changes in the platform or in the way data is collected and reported. Sometimes metrics or reports seem to change, and it is not always immediately clear why.

It can also take time to configure events, conversions and reports correctly. For non-technical users, some parts of GA4 are less intuitive than expected and require learning or support. Review collected by and hosted on G2.com.

Google Analytics helps us understand whether our marketing activities are actually bringing qualified traffic to our website. It solves the problem of not knowing where visitors come from, what content they engage with, and which actions they take after arriving on the site.

The main benefit is that we can evaluate our marketing efforts with real data. We can see which campaigns, channels and pages perform better, identify areas to improve, and optimize our website and communication strategy based on user behavior. Review collected by and hosted on G2.com.

I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget.

The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request.

Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case.

My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription.

Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception.

This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. Review collected by and hosted on G2.com.

It wasn’t really ideal for our business. Review collected by and hosted on G2.com.

Charts are limited to a 1-year window. If you want to view 2 years of data, you have to create two separate charts. This also makes it hard to properly measure Conversion events over periods longer than a year, which is a limitation when trying to track annual renewals for subscription apps.

The Block events feature is a great tool for limiting event volume, but it would be even better if you could segment it by platform—for example, blocking an event only for Android. Review collected by and hosted on G2.com.

Like with every analytics tool do an analysis of what events to track before implementing Review collected by and hosted on G2.com.

Anyone in the company can access and answer product questions, especially now with an AI Agent or by using MCP with Claude or ChatGPT.

It also helps you spot technical issues in your app. For example, we discovered our Gmail social login was failing on the first attempt, so users had to try twice, and many dropped off at that step.

You can better understand how users behave, including which features they use and how intensely they use them. We realized some features were not very valuable, while others were, and we experimented with feature visibility to drive more adoption.

It’s also useful for identifying which events drive retention and for finding where users drop off in your onboarding funnel. Review collected by and hosted on G2.com.

I haven't used Glassbox long enough to hit major friction. But if I had to guess: onboarding might feel heavy for non‑technical teams, and session replays could raise privacy concerns without clear filters. Also, for small festivals with tight budgets, the price point might be a barrier. Review collected by and hosted on G2.com.

I love how Glassbox identifies why users get stuck with its AI struggle detection, saving me from guessing. It highlights issues early so I can fix them before they affect sponsor satisfaction or sales. Review collected by and hosted on G2.com.

The support is pretty much lacking. People from Pendo don't seem to know what you're asking them for. Also, there's a steep learning curve. Setting it up was pretty hard, and it took a long time to get it going. Review collected by and hosted on G2.com.

I use Pendo to check customer satisfaction scores and analyze user behavior. It helps us see how users interact with our platform and understand usage patterns, aiding in developing effective research directions and minimizing onboarding friction. Review collected by and hosted on G2.com.

There is not much I strongly dislike about PostHog, but the main downside is that it can feel a little overwhelming at the beginning because it has many powerful features in one platform. Setting up events, dashboards, funnels, and feature flags properly requires some time and planning, especially for teams that are new to product analytics. Some reports could also be easier for non-technical users to understand without needing help from a developer or data person. Overall, these are not major problems, but improving onboarding, templates, and simpler explanations inside the product would make PostHog even easier to adopt. Review collected by and hosted on G2.com.

PostHog helps us solve the problem of not knowing exactly how users behave after they enter the product. Before using it, it is easy to rely on assumptions, but PostHog gives clear data through product analytics, funnels, dashboards, and session recordings. It helps us understand where users drop off, which features they actually use, and which parts of the experience need improvement. This benefits us by making product decisions faster, improving onboarding, finding bugs or friction points earlier, and measuring the impact of changes more accurately. It also reduces the need to use many separate tools because analytics, feature flags, experiments, and user feedback can all work together in one platform. Review collected by and hosted on G2.com.

There is nothing to dislike about convertcart. Review collected by and hosted on G2.com.

I use ConvertCart to optimize our website for data analysis, enhance our conversion rate, and solve technical challenges. Their JavaScript overlay allows for impressive upgrades and visual improvements, benefiting the technical aspects of our site. Review collected by and hosted on G2.com.

When the volume of data is absurdly large, it cuts off a bit or it bugs out. Review collected by and hosted on G2.com.

Detrics simplifies my report management, makes data downloading easier, and integrates easily. It allows me to organize and schedule queries with just a few clicks, making it very user-friendly and easy to use. Review collected by and hosted on G2.com.

As a first-time user, I found the onboarding could have been much more specific. A guided tutorial option would likely help close this gap for new users. As it was, I had to schedule extra meetings just to fully understand how the system works. Review collected by and hosted on G2.com.

It helps fill the gap between user experience and user interface. It gives me data I can share to support my design decisions, and the data visualization is a huge help. It’s also been really useful for understanding common user paths versus how I thought users would navigate the site. Overall, this system helps me identify user issues and experience gaps through analytics. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

We don’t have a major dislike. There is quite a lot of data in the platform, and you have to get creative with how to use that. But the regular touchpoints with the customer teams are great for learning. Review collected by and hosted on G2.com.

Dataroid helps us understand how our users move on our digital channels by collecting real-time digital footprints and creating unified profiles. We can create adhoc dashboards without becoming dependent on our departments and understand drop offs, increases or any experiential outlier in real time. Dataroid also has an engagement layer, so it’s easy to turn any insight into action. Review collected by and hosted on G2.com.

Mappings can sometimes be a drag, but AI has begun to make this easier. Review collected by and hosted on G2.com.

Across our optimisation and demand‑shaping use cases, DXA has been particularly powerful in:

Identifying friction points and hesitation signals within key journeys

Providing evidence to prioritise experiments more confidently

Supporting post‑test analysis with richer behavioural context, not just outcome metrics

This has directly supported a more mature, insight‑led CRO approach—moving conversations away from opinions and assumptions and firmly onto customer evidence. Review collected by and hosted on G2.com.

The one area I'd flag for improvement is how billing tier upgrades are handled. We manage payments through a service that issues virtual credit cards with fixed spending limits tied to each vendor. When we exceeded our contact limit, Lucky Orange automatically upgraded us to the next tier without any advance notice. The higher charge itself was reasonable given the overage, but because it came without warning, it exceeded the predefined limit on our virtual card and the payment failed.

The impact is that a billing change we would have approved instead turned into a declined payment and the scramble that follows, which isn't a great spot to be in for either side. A simple fix would solve it: an email notification before an automatic tier upgrade takes effect, explaining the change and the new amount. That heads-up would let customers adjust card limits or budgets ahead of time and avoid the failed transaction entirely. Review collected by and hosted on G2.com.

Before Lucky Orange, our analytics could tell us what was happening but never why. We could see that our mobile checkout had a high drop-off rate, but the numbers didn't explain the cause, so we were left guessing and shipping fixes that didn't move the needle.

Watching real session recordings changed that. The clearest example: we'd been struggling with checkout abandonment for weeks, but once we started watching recordings we found a coupon field that was broken on mobile and silently blocking conversions. Our funnel reports never flagged it because the sessions just looked like ordinary drop-offs. We fixed it within a day of spotting it, and recovered conversions we'd been quietly losing the entire time.

It's also cut down a lot of internal back-and-forth. Debates about page layout or where a CTA should go used to drag on with no way to settle them. Now we pull up heatmap and scroll data and make the call in minutes instead of meetings. The live chat feature has been a bonus on top of that, becoming one of the main places our support conversations now start.

The overall benefit is that we spend far less time guessing. We can watch what people actually do, find the specific thing that's broken or confusing, and fix it, instead of running blind tests and hoping something works. Review collected by and hosted on G2.com.

The only thing that gave me a headache was the issue of API call consumption, but it was resolved with better organization of data loading. Review collected by and hosted on G2.com.

Dataslayer.ai connects data sources directly with Google Sheets or Looker, avoiding manual uploads. It solves problems with report delivery times. It is intuitive, easy to use, and the support team is always available, which is helpful in case of issues or lack of tokens. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

There are multiple reason that force me and my team to switch from Mixpanel. One downside is that some advanced feature can feel complex for beginners, especially during the initial setup for custom events and funnels. As I mentioned earlier, UI/UX is pretty good and clean but but navigating deeper analytics sections may take time to learn. Also Certain integrations require additional configuration or technical support. Although the pricing point is not bothering us much but in my point of view, the pricing can disturb many beginner startups. Also I like to mention when someone handles large datasets and complex reports, performance also drops and irritates sometime. Additionally, while the AI/intelligence features are useful, they are still limited compared to some enterprise-level analytics platforms. Review collected by and hosted on G2.com.

Mixpanel helps us understand user behavior and product performance clearly. It allows teams to track customer journeys, monitor engagement, analyze retention, and see where users drop off during the conversion process. This support leads to quicker, data-driven decisions, better marketing strategies, improved user experience, and higher customer retention. Its real-time analytics and reporting save time by cutting down on manual data analysis and making insights easily available across teams. Review collected by and hosted on G2.com.

I cannot report any significant drawbacks in working with the Exatom team. The admittedly very comprehensive insights within the tool require some explanation, but Exatom supports this with a thorough onboarding process. Review collected by and hosted on G2.com.

The Exatom team conducts thorough reviews of our lead forms to uncover additional optimization opportunities that can further elevate our conversion performance. Their proactive, data‑driven approach ensures that even subtle improvement potentials are identified and translated into clear, actionable recommendations. This continuous refinement helps us maximize every interaction and strengthen the overall effectiveness of our digital funnel. Review collected by and hosted on G2.com.

What I previously was the ability to report ROAS automatically. It was only possible to add this manually. However, I am not sure whether this is currently supported. For now, this is not a priority for my dashboards. Review collected by and hosted on G2.com.

I use Swydo to visualize campaign data in an appealing way, combining multiple sources into structured dashboards. It gives me an easy overview of results to use in client meetings. Review collected by and hosted on G2.com.