Web Analytics Software

The transition was a nightmare. The UI is hostile. For a casual user, it's terrible. Simple reports like landing pages or traffic source are hidden deep in menus or require manual construction. It's not pick up and play like the old version. And data thresholding. This is the most annoying feature. If I drill down too deep, example, looking at a specific campaign with few clicks, Google Analytics hides the data to protect privacy. Showing me zeros even when I know there were visits. Review collected by and hosted on G2.com.

I use Google Analytics to map full user journeys and solve cross-device gaps by combining app and web traffic. It also addresses privacy issues with predictive modeling, maintaining visibility even with denied cookie consent. Review collected by and hosted on G2.com.

I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively.

I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription, even though my previous use had been with help and this was my first attempt to use it independently.

Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible.

While I understand companies have policies, this experience felt particularly rigid given:

• The extremely short timeframe (2 days)

• The lack of actual product use

• The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve

This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit.

I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. Review collected by and hosted on G2.com.

Semrush is designed to solve complex SEO and digital marketing problems, such as keyword research, competitive analysis, and performance tracking at a very advanced level. While these capabilities may strongly benefit SEO professionals and agencies, they did not meaningfully benefit me as a solo small business owner. The platform requires a significant investment of time, technical knowledge, and ongoing use to translate the data into actionable outcomes, which I realized very quickly was not realistic for my situation. Review collected by and hosted on G2.com.

It's a minor thing, but it's a little difficult to get the most out of the dashboards without a lot of learning / config, however the docs seem to be really good. Review collected by and hosted on G2.com.

Posthog allows me to identify issues with my app before my customers encounter them. I have a clear view of how users interact with the app and can easily run experiments using Posthog. The ability to toggle features on and off and measure their impact is very useful. It brings together the functionality of eight or more separate products into a single, streamlined interface, making it possible for me to handle a large amount of work from one dashboard. Review collected by and hosted on G2.com.

Glassbox can feel overwhelming at first because of the depth of data it provides. Additionally, the platform can be resource-intensive, leading to occasional performance slowdowns on large datasets. Review collected by and hosted on G2.com.

Glassbox addresses the challenge of truly understanding user behavior throughout digital journeys by offering comprehensive clarity. By capturing every interaction, it uncovers hidden friction points, technical problems, and drop-offs that traditional analytics might overlook. This enables quicker troubleshooting, lessens customer frustration, and enhances conversion rates. In the end, Glassbox delivers actionable insights that support the optimization of both user experience and overall business performance. Review collected by and hosted on G2.com.

What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends. Review collected by and hosted on G2.com.

Amplitude Analytics helps us understand how our users actually behave inside the platform and how they consume credits and packages. It allows us to identify usage peaks, drops, and changes in monthly behavior, as well as detect issues related to external source failures or unavailability through event tracking. This visibility makes it easier to validate hypotheses, anticipate problems, and make informed product decisions. Overall, Amplitude gives us the clarity we need to improve user experience, optimize platform performance, and prioritize initiatives based on real data. Review collected by and hosted on G2.com.

There's no dark mode in the UI, what is very bad for a developer audience haha. Review collected by and hosted on G2.com.

Quickly debug and found root cause for production issue. Product analytics and analysis to improve UX and usability. Review collected by and hosted on G2.com.

All is good. A couple of slow downs on website but overall very good. Review collected by and hosted on G2.com.

Problem: Our website lacked the ability to deliver a personalized shopping experience, leading to missed opportunities for engagement.

Solution: With ConvertCart’s AI-driven tools, we implemented personalized product recommendations, custom landing pages, and targeted messaging.

Benefit: Customers feel more connected to our brand, leading to increased average order value (AOV) and repeat purchases. Review collected by and hosted on G2.com.

Nothing really, atleast for the stuff I use detrics with Review collected by and hosted on G2.com.

I use Detrics to combine data from Meta Ads, LinkedIn, and Google. It solves integration issues easily and quickly. I also appreciate its ease of use, allowing me to set up custom databases for clients in minutes. Review collected by and hosted on G2.com.

To be honest, I feel like I’m trying to push myself to find a downside. In this case, it’s fair to say that I’m completely okay with their service/product. However, due to my role, I only use a limited portion of the application. I haven’t had any problems so far. Review collected by and hosted on G2.com.

I needed to automate the management of digital channels. To minimize manual intervention, I required comprehensive API-based control over digital channel operations. I also needed access to raw data to support custom data analysis processes. Since Dataroid provides all of these capabilities, it has delivered significant operational benefits. Review collected by and hosted on G2.com.

I haven't encountered any significant downsides yet. It simply works where other connectors have failed me. Review collected by and hosted on G2.com.

It solves the massive headache of broken native connectors. As an agency, when data isn't being pulled in correctly, it stops our workflow. Dataslayer fixed that immediately. Now, end-of-month reporting is a breeze. Instead of troubleshooting connections, I can look at my client's dashboard and focus on adding analyst insights and business recommendations. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

There is a bit of a learning curve at first when figuring out which reports and features to focus on, especially if you’re new to behavior analytics. However, once you spend some time with the platform, it becomes much easier to navigate and use effectively. Review collected by and hosted on G2.com.

Lucky Orange helps solve the problem of not knowing why customers aren’t converting or where they’re getting stuck on my website. Instead of guessing, I can see real user behavior through session recordings and heatmaps. This helps me identify friction points, improve page layout and navigation, and make informed changes that improve the overall shopping experience and conversions on my Shopify store. Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfortable. Review collected by and hosted on G2.com.

We never had a visual experience of what the customer was experiencing, with Full Story we are able to see exactly what the customer is experiencing along with all the technical information in the background that reduces the time needed to troubleshoot an issue. We were also not sure if an issue is isolated to a few people or widespread, Full Story gives us the ability to identify how widespread an issue is so we can assign the appropriate priority and resources to the investigation. Review collected by and hosted on G2.com.

The platform presents a steep learning curve and demands considerable training to use effectively. Implementing it can be quite complex, particularly when working with custom variables such as eVars and props. When handling large datasets, the Workspace feature often feels sluggish or cumbersome. Additionally, the high cost of licensing poses a challenge for smaller teams looking to adopt the tool. Review collected by and hosted on G2.com.

Adobe Analytics addresses essential digital measurement challenges by bringing together customer behavior data from multiple channels. It offers comprehensive insights into user journeys and conversions, enabling teams to identify friction points and enhance user experiences. The platform's segmentation and attribution features make it easier to determine which marketing activities are truly effective. Review collected by and hosted on G2.com.

The form metric dashboard on their website can be confusing and has a learning curve if it's someone's first time looking at it or if they haven't looked at it for a while. Familiarizing myself took some time as the client-side dashboard is not easy to understand at first and takes a while to gather information at a global level if working with multiple locales. Review collected by and hosted on G2.com.

Exatom provides great insight into our checkout processes and assists with solutions across our website. I value its ability to detail metrics in form steps and their proactive communication where they implement improvements themselves. Review collected by and hosted on G2.com.

I think some advanced data insights and customization options are locked inside high tier plans. Sure, some feature like the ability to create custom dashboard based on goals like SEO, content performance, lead generation etc, more flexible event and conversation tracking configuration. Review collected by and hosted on G2.com.

I use MonsterInsights to track and understand website performance inside WordPress. It solves the problem of complex data analysis by translating Google Analytics data, making it understandable for non-technical users. Review collected by and hosted on G2.com.

Looker is a great app, but it uses its own modeling language, which can make it somewhat complex for new or non-technical users to learn. If Looker offered an easier learning guide, it would help users overcome this challenge. Aside from that, Looker is impressive overall. Review collected by and hosted on G2.com.

Looker is assisting us in addressing data inconsistency issues by managing metrics through its LookML feature. It offers real-time dashboards and predictive insights via Vertex AI, as well as embedded analytics. This combination is streamlining our operational analysis, such as revenue tracking and inventory optimization, making it easier for business analysts to handle our project data. Review collected by and hosted on G2.com.