Web Analytics Software

There are so many metrics and reporting options that it can feel overwhelming at first. It takes some time to understand which data is actually important for my content strategy. Review collected by and hosted on G2.com.

I use analytics to better understand the traffic coming to my online content and identify what is attracting my audience. Instead of making content decisions based only on views or assumptions, I can look at real traffic and engagement patterns to understand what is working. This helps me improve my content strategy, promotion and overall online presence. Once you get familiar with the platform, it becomes a very powerful tool for making data driven decisions. Review collected by and hosted on G2.com.

The invoicing works in a way I’ve experienced recently that’s been frustrating. I have two users under my main ID, and I’m on the Pro package. If we try to access something outside our package, it prompts us to purchase, which is obvious. However, one of my users can click “purchase” on their own, and it gets added to the next month’s invoice without asking for any card details or anything else. That’s quite disappointing. It should ask for confirmation first, or at least not be added directly to the invoice. We also couldn’t even identify who made that purchase. Review collected by and hosted on G2.com.

Semrush helps us tackle many real challenges in our day-to-day SEO and digital marketing work. It gives us clear visibility into AI performance and AI search visibility for websites, which is becoming increasingly important as search shifts toward AI Overviews and LLM-driven results. On top of that, it lets us track rankings, audit technical SEO issues, analyze competitors, and monitor backlinks—all from one platform. That saves a lot of time compared with switching between multiple tools. As a result, our reporting is more accurate and our strategy recommendations are more data-backed, which ultimately benefits both our internal team and our clients by helping us make faster, more informed decisions. Review collected by and hosted on G2.com.

Pricing is the part that I dont like. Once you crossed the free tier's event limit the jump is so steep and because its tied to event volume you end up second guessing whether a particular event is worth tracking. Review collected by and hosted on G2.com.

Mainly the gap between shipping a feature and knowing whether anyone used it. We are relying on backend logs and play console numbers, which told us installs and crashes and almost nothing about behaviour inside the app. Anything more specific meant a custom query and a wait. Review collected by and hosted on G2.com.

I haven't used Glassbox long enough to hit major friction. But if I had to guess: onboarding might feel heavy for non‑technical teams, and session replays could raise privacy concerns without clear filters. Also, for small festivals with tight budgets, the price point might be a barrier. Review collected by and hosted on G2.com.

I love how Glassbox identifies why users get stuck with its AI struggle detection, saving me from guessing. It highlights issues early so I can fix them before they affect sponsor satisfaction or sales. Review collected by and hosted on G2.com.

The platform has a noticeable learning curve, especially for new users. Creating polished guides and managing them at scale can become time-consuming, and some customization options are limited. The interface can feel overwhelming because many features are spread across different areas. I would also like to see stronger AI-assisted authoring, better workflow automation, and a more intuitive overall experience. Review collected by and hosted on G2.com.

Pendo helps us improve first-time user experiences by guiding users through key workflows and features. It also helps us create targeted user segments, deliver relevant in-app messages, and understand how different groups engage with the product. Features such as guides, tooltips, and product analytics make it easier to support adoption without depending on engineering for every update. Review collected by and hosted on G2.com.

There is nothing to dislike about convertcart. Review collected by and hosted on G2.com.

I use ConvertCart to optimize our website for data analysis, enhance our conversion rate, and solve technical challenges. Their JavaScript overlay allows for impressive upgrades and visual improvements, benefiting the technical aspects of our site. Review collected by and hosted on G2.com.

Nothing - usually I would have some dislikes but I think they continually try to improve their user experience and constantly ask for feedback which lets me know they care a lot about catering to their users. Maybe just the cost but it is definitely worth it! Review collected by and hosted on G2.com.

Customer service on what user/client is facing on our web application. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

Dataroid's functions are not always fast enough. These slow operations can sometimes cause operations to be interrupted. Features such as Audience and Export Manager can be made to run faster. Review collected by and hosted on G2.com.

Dataroid, businesses to make data-driven decisions. It helps businesses gain valuable insights into their customers and make better business decisions based on those insights. Dataroid also helps businesses track and optimize the performance of their marketing campaigns and websites.

The benefits that Dataroid provides for me are:

I can gain better insights into my customers and make better business decisions based on those insights.

I can track and optimize the performance of my marketing campaigns and website.

I can analyze my data faster and easier.

I can present my data in a more visual way.

I can share my data more easily. Review collected by and hosted on G2.com.

When the volume of data is absurdly large, it cuts off a bit or it bugs out. Review collected by and hosted on G2.com.

Detrics simplifies my report management, makes data downloading easier, and integrates easily. It allows me to organize and schedule queries with just a few clicks, making it very user-friendly and easy to use. Review collected by and hosted on G2.com.

The bigger risk is that the platform makes it so easy to start collecting data that teams end up postponing key decisions around event naming, ownership, properties, and activation criteria. That approach usually works—until multiple teams are relying on the same dashboard and realize that similar events were implemented differently, or that a critical property was never captured in the first place. Review collected by and hosted on G2.com.

A redesigned onboarding experience was already live for 30% of users when the growth team noticed that first-project creation had improved, but full activation wasn’t increasing at the same pace. We opened the experiment in PostHog and compared the variants in Funnels. The new version moved more people into the dashboard, but fewer users connected the integration required to complete the workflow. Starting from the step with the biggest drop-off, we went into Session Replay and uncovered two separate issues. On smaller screens, the integration option was sitting below the fold. For other users, the copy made the integration sound optional even though the workflow depended on it. Engineering fixed the layout under the same Feature Flag, marketing rewrote the message, and product added a short Survey for users who still abandoned that stage. Before increasing the rollout, we added “connected integration” as a secondary metric and reviewed the errors tied to each variant, rather than judging the experiment only by project creation. PostHog didn’t tell us what our activation definition should be, but it did give product, growth, and engineering the same evidence. It let us improve the experience without rolling back the entire release, and it helped us expand the experiment based on a more complete view of user success instead of a single conversion number. Review collected by and hosted on G2.com.

Honestly very little. If I'm nitpicking, some of the deeper analysis features do take time to learn, however, once you're past that it's fine, but proper onboarding time is worth factoring in and I'd like longer historical data for year on year comparisons. Review collected by and hosted on G2.com.

The big one is closing the gap between spotting a problem and knowing what to do about it. Our analytics would show us drop-offs and underperforming pages but we'd waste time debating what the cause was. Now I can see how customers are actually behaving on site, find the friction and fix it. It means our CRO work is based on evidence rather than opinions, and it's much easier to prioritise what the dev team works on because we can show the impact behind each request. Review collected by and hosted on G2.com.

Within one of the pivot tables, the one with the heat map, we couldn't find how to display an ad image when connecting with Looker Studio. It remains pending to analyze with support. Review collected by and hosted on G2.com.

I use Dataslayer.ai to connect it with Looker Studio and fully automate my reports. The tool is intuitive, includes an AI add-on that I find useful for resolving errors or clarifying metrics, and the team's support is excellent. Review collected by and hosted on G2.com.

From the beginning I have an issue with opening dashboard, not much of an issue, more like small 'error'. The screen for short second displays that I do not have access to the selected dashboard. The first few times I thought this was real issue, but now I know this is just some display issues, hope in the future this could get fixed, for more smooth experience. Review collected by and hosted on G2.com.

You won't find a better stats tool anywhere! Review collected by and hosted on G2.com.

Thanks to mixpanel, I can find out what functions of my application people use most often, which allows me to focus on improving the functions that users use. With help of the stats of certain user, which doesn't use my program much, I can ask an opinion about my program, so I can know, what must be upgraded or improved. Review collected by and hosted on G2.com.

Nothing. Leadlander gets the job done and performs up to our expectations. It's a very small investment that has proven to be the foundation of our marketing strategy. Review collected by and hosted on G2.com.

Leadlander accurately identifies website visitors. It's helped our marketing agency better understand our site visitor demographic and also when paired with our cost per conversion metrics, it has lowered the cost per qualified lead significantly, by 30+% for every agency client we utilize it for! Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

From our accounting compliance perspective at FinKontor GmbH Leipzig, Insightech has major gaps for German audit standards. It lacks immutable, tamper-proof audit logs required under GoBD. Session recordings cannot be directly handed over to tax authorities as valid evidence. On top of that, automatic data retention settings are not GDPR-aligned; visitor session data accumulates with no regulated expiry. I also run into occasional export glitches for large session bundles. All this forces me to spend extra work manually sorting, validating and re-archiving files onto our encrypted local storage for the client tax audit preparations. Review collected by and hosted on G2.com.

Insightech automatically captures full user session journeys and site behavior, providing tangible evidence for tax audits. It saves time by eliminating manual documentation gaps, though I need to export and archive data to ensure compliance with GoBD and GDPR standards. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

One drawback of Adobe Analytics is its complexity, particularly for beginners. The interface can feel unintuitive at first, and setting up reports often seems overwhelming without prior experience. The platform is also relatively expensive, which can make it less suitable for small businesses or startups. In addition, data processing and report loading can sometimes be slow, especially when working with large datasets, so insights are not always available instantly. Review collected by and hosted on G2.com.

The biggest benefit of Adobe Analytics is the ability to make more data-driven decisions. Rather than guessing which content or campaigns are performing well, the platform delivers clear insights into customer behavior, conversion paths, and engagement trends. It also helps identify opportunities to improve user experience, optimize marketing spend, and increase conversions through more accurate reporting and granular audience segmentation. Review collected by and hosted on G2.com.

I cannot report any significant drawbacks in working with the Exatom team. The admittedly very comprehensive insights within the tool require some explanation, but Exatom supports this with a thorough onboarding process. Review collected by and hosted on G2.com.

The Exatom team conducts thorough reviews of our lead forms to uncover additional optimization opportunities that can further elevate our conversion performance. Their proactive, data‑driven approach ensures that even subtle improvement potentials are identified and translated into clear, actionable recommendations. This continuous refinement helps us maximize every interaction and strengthen the overall effectiveness of our digital funnel. Review collected by and hosted on G2.com.