It's been two months since this profile received a new review

Lumar (formerly Deepcrawl) Reviews & Product Details

Website optimization is a critical component of digital success, and Lumar (formerly Deepcrawl) is a comprehensive solution designed to assist businesses in navigating the complexities of web development and maintenance. This platform provides users with the tools necessary to gather, analyze, and act on essential data, ensuring that websites remain efficient, user-friendly, and compliant with industry standards. By addressing various aspects such as SEO, GEO/AEO (AI search), site speed, accessibility, and custom analytics, Lumar empowers organizations to optimize their online presence effectively. Lumar caters to those who face the challenges of managing a dynamic website environment. The platform is particularly beneficial for teams that struggle with inherited technical debt, shifting priorities, and the need for actionable insights. By streamlining the process of identifying and resolving issues, Lumar enables users to focus on strategic initiatives rather than getting bogged down by operational hurdles. One of the standout features of Lumar is its ability to identify, prioritize, and help fix issues at scale. This capability allows users to address critical areas such as SEO & GEO performance, site speed, and accessibility, which are essential for maintaining user engagement and compliance. By providing a clear overview of existing problems and their potential impact, the platform helps organizations mitigate risks associated with lost traffic or revenue. Additionally, it reduces the time and resources spent on fixing preventable issues, ultimately leading to cost savings. Furthermore, Lumar enhances communication within teams and across departments, fostering collaboration and buy-in for website optimization projects. The platform's user-friendly interface and comprehensive reporting tools facilitate discussions around performance metrics and improvement strategies, ensuring that all stakeholders are aligned in their goals. For organizations seeking additional support, Lumar also offers professional services that extend the capabilities of internal teams, providing expert guidance and hands-on assistance. In summary, Lumar stands out in the crowded landscape of website optimization tools by offering a holistic approach to data analysis and issue resolution. Its focus on key performance areas, combined with its ability to streamline workflows and enhance team collaboration, makes it an invaluable asset for businesses looking to improve their online presence and drive sustainable growth.

Product Website

Seller

Lumar

Discussions

Lumar (formerly Deepcrawl) Community

Languages Supported

English

Overview by

Andrew Levey

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Lumar (formerly Deepcrawl) Media

Lumar (formerly Deepcrawl) Demo - Analyze (SEO)

Boost search performance by quickly identifying, prioritizing and fixing SEO issues fast.

Lumar (formerly Deepcrawl) Demo - Analyze (Site Speed)

Deliver a first-class experience to your visitors by quickly identifying, prioritizing and fixing SEO issues fast.

Lumar (formerly Deepcrawl) Demo - Analyze (Accessibility)

Mitigate the risk of non-compliance by quickly identifying, prioritizing and fixing SEO issues fast.

Lumar (formerly Deepcrawl) Demo - Monitor

Easily detect—and get notified of—changes and trends that impact the performance of your site with a global, high-level view of domains in a single place.

Lumar (formerly Deepcrawl) Demo - Protect

Prevent new code introducing errors that may negatively impact traffic or revenue with automated testing.

Lumar (formerly Deepcrawl) Demo - Impact

Easily review progress, communicate website technical health to stakeholders in an easy-to-understand way.

Get an overview of Lumar's Website Optimization Platform, designed to help you get more done, to increase traffic, conversions, and revenue, and reduce costs. Find out more at example.io.

Introduction to Lumar's traffic funnel, health scores and benchmarking, to help you prioritize fast.

Introduction to Lumar Monitor, helping you mitigate risk of issues going unnoticed with customizable alerts and multi-domain dashboards.

Introduction to the Lumar Analyze dashboards, helping you understand data quickly, for faster prioritization.

Learn about our brand chang—from Deepcrawl, to Lumar!

Official Downloads

(4)

edit

How to Make Your Site a Performance Multiplier

Interactive Demo

edit

Try an interactive demo created by the software seller (right here on G2).

Try demo

G2 reviews are authentic and verified.

Here's how.

Akshada B.

Specialist

12/9/2025

"Strong Technical Analysis, Needs Improved Competitor Insights"

4/5

What do you like best about Lumar (formerly Deepcrawl)?

I find Lumar's technical analysis report to be really good and quite competitive in the market. It is especially helpful in identifying pages that are linked and unlinked through the crawl, which is great for getting to know any website. This feature was quite beneficial while analyzing a website, especially for our team, which was new to the organization, as it helped us to understand the purpose of each section. Additionally, the initial setup of Lumar was quite easy. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Ash J.

Head of SEO

Mid-Market (51-1000 emp.)

5/8/2025

"Lumar has been a great addition to my SEO tools"

5/5

What do you like best about Lumar (formerly Deepcrawl)?

Lumar has been a valuable SEO tool for our team. Being a cloud-based solution means we can schedule crawls at times that work best for us, without tying up local resources. The ability to extract exactly the data we need is incredibly helpful, especially thanks to their powerful custom reporting and filtering features. It gives us the flexibility to analyse our site in the way that makes the most sense for our goals, its like having a personalised tool. The account support is also a huge benefit, Odette's support has been great. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

It does feel like there is a lot of data and reports to get through but have a dedicated account manager you soon get the hang of it. Review collected by and hosted on G2.com.

Donika S.

Digital Marketing Manager / Web Designer / Content Creator

Small-Business (50 or fewer emp.)

8/27/2025

"Lumar as best friend to any business."

5/5

What do you like best about Lumar (formerly Deepcrawl)?

Lumar is offering everything at one place. There is no need to use a lot of tools to get the result you are after within your business no matter if your website is just getting started or it's been there for a while. It provides AI optimization website monitoring, site migration, technical seo audit, SEO strategy. Such services are usually highly paid and not many companies would offer that for businesses as one platform. So with one shot every business would have all needed for its success. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

I would say what I dislike about Lumar is that it is not available as a plugin on Wordpress. Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

edit

Thank you so much for your kind words and for highlighting the value you’ve found in Lumar, we’re thrilled to hear that having everything in one place is helping your business succeed.

We also really appreciate your feedback about WordPress. While we don’t currently offer a plugin, we love hearing user suggestions as they help us explore what we could potentially look at in the future.

Thanks again for sharing your experience, it means a lot to us!

Best,

Kat

Best regards,

Kat

Verified User in Financial Services

Mid-Market (51-1000 emp.)

3/20/2025

"Extremely useful SEO tool that allows us to monitor more than just our main domain."

4.5/5

What do you like best about Lumar (formerly Deepcrawl)?

The out of the box views & data visualisations are brilliant. It really helps bring our SEO monitoring to life, in particular technical SEO.

The push for new features and AI integration have really helped develop the user experience, and ease of implementing SEO fixes when speaking to developers. This is a tool we now use on a daily basis.

The customer support, and in particular our success manager is brilliant at keeping the team in the know of new features, and never hesitates to jump on a call to talk through queries the team may have. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

The only thing that would be beneficial is if you could crawl on a VPN, to better access staging environments etc. Review collected by and hosted on G2.com.

What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you?

It is allowing us to improve the relationship between tech and SEO, with the ability to look at other domains, and send fixes to those teams that manage the subdomains. The visuals in particular allow us to better communicate the value and benefits of making certain fixes. For examples subdomains that are indexed and taking away from our crawl budget. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/16/2025

"Great insights and reliability"

5/5

What do you like best about Lumar (formerly Deepcrawl)?

Lumar is probably the most widely used tool within my team for technical SEO analysis. That’s due to the extensive range and depth of insights it’s able to provide. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

The cost, although you do get what you pay for! Review collected by and hosted on G2.com.

Orovic L.

SEO Manager

Small-Business (50 or fewer emp.)

8/26/2025

"Great tool for Technical SEO, for large, complex websites."

4/5

What do you like best about Lumar (formerly Deepcrawl)?

From the technical point it covers everything I could think of. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

Options for keyword research are limited Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

edit

Thank you for sharing your feedback, we’re delighted to hear that Lumar covers everything you need from a technical perspective, especially for large and complex websites.

Best,

Kat

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/13/2025

"Lumar has become an indispensable tool"

5/5

What do you like best about Lumar (formerly Deepcrawl)?

In addition to the enterprise level crawling and analysis (which comfortably handles millions of URLs, before providing effortless visualisation and exportable reports) what sets Lumar apart is the level of support. As an enterprise client, I'm constantly juggling multiple priorities, while also searching for the highest leverage opportunities. The support layer from Lumar on top of the technology stack gives me piece of mind. I trust and rely on the team. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

I would love to see the service automatically vend more (AI driven) recommendation (post crawl) of changes/fixes, which could go into a 'task list' to review. Review collected by and hosted on G2.com.

What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you?

We use Lumar heavily for pre/post launch website monitoring, to identifying changes in our site architecture when we make large scale user changes, and to debug at a scale that human simply can't handle. We don't see Lumar as an SEO tool, it's a key partner of our Product Management toolbox. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/2/2025

"Site crawl review in no time!"

4/5

What do you like best about Lumar (formerly Deepcrawl)?

The platform does good job of uncovering issues that are often not spotted with other platforms such as Semrush. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

The main downsize is that it can get a bit pricy. Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

edit

Hello, and thank you for taking the time to leave a review! We’re so glad to hear Lumar is helping you uncover issues that other platforms might miss, and that it saved significant time and resources on your e-commerce project. That’s exactly the kind of impact we love to see.

We also appreciate your feedback on pricing. We’re always working to ensure the value our platform delivers matches the investment, and insights like yours are very helpful for us.

Best,

Kat

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/26/2025

"Difficult to Navigate"

2/5

What do you like best about Lumar (formerly Deepcrawl)?

The information is accurate, and reliable. Updates are made frequently. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

It is extremely technical and hard to navigate. There isn't a lot of ease of use. It would have been nice if the layout didn't look like it was from 1992. Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

edit

Hello and thank you for taking the time to share your feedback, we really appreciate it. We’re glad to hear you find our data reliable and helpful for assessing SEO success.

It’s surprising to hear your thoughts on our UI design, as we often receive praise in this area, but your perspective is very valuable to us. We’d love the opportunity to learn more about your experience and hear any specific suggestions you might have for making Lumar easier to use. Your input helps us continue to improve, so please don’t hesitate to reach out to us directly at marketing@lumar.io - and I’ll make sure to personally pick up your email.

Best,

Kat

Andrea L.

SEO Sr. Content Specialist

Small-Business (50 or fewer emp.)

2/21/2025

"My experience with Lumar"

2.5/5

What do you like best about Lumar (formerly Deepcrawl)?

I have only used it on a superficial level. My team use it more than I and have heard amazing things. They really enjoy the experience the platform brings to them Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

There’s really nothing for me to dislike. I believe it’s pretty intuitive. Review collected by and hosted on G2.com.