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Lumar (formerly Deepcrawl) Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Lumar (formerly Deepcrawl) Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Lumar (formerly Deepcrawl), and what problem is it built to solve?

Lumar (formerly Deepcrawl) is a website optimization technology company focused on SEO, GEO/AEO, and digital marketing. Its platform addresses the challenge of improving online presence and search rankings through technical SEO, website audits, site performance monitoring, and competitive analysis.

What languages does Lumar (formerly Deepcrawl) support?

Lumar (formerly Deepcrawl) supports 1 language: English.

What company sizes and industries is Lumar (formerly Deepcrawl) the best fit for?

Lumar (formerly Deepcrawl) is best represented among mid-market and enterprise reviewers, with marketing and advertising, financial services, and retail among the industries most visible. The product is also used by small businesses and teams in other sectors.
  • Company size: Mid-market and enterprise organizations, with small businesses also represented.
  • Industries: Marketing and advertising, financial services, and retail.

What customer support options does Lumar (formerly Deepcrawl) provide, and how do users find the overall support experience?

Lumar (formerly Deepcrawl) provides support through chat, phone, email/help desk, and self-service resources such as its knowledge base. The support experience is a clear strength: users describe the team as responsive and knowledgeable, with account and professional services teams helping explain findings, guide setup, and turn crawl data into useful next steps.

What features or capabilities could make Lumar (formerly Deepcrawl) even more useful?

Lumar (formerly Deepcrawl) could be more useful with greater flexibility in how teams shape and interpret crawl data, alongside broader coverage in some areas. Commonly requested improvements include:
  • More customizable reporting: Make it easier to build tailored dashboards, tables, and stakeholder-friendly reports from crawl data.
  • More actionable recommendations: Add clearer guidance on fixes and connect technical findings more directly to business impact.
  • Broader analysis and crawl controls: Expand competitor, content, and commercial insights while adding more flexibility for crawl scope and monitoring triggers.

Lumar (formerly Deepcrawl) Reviews (101)

Reviews

Lumar (formerly Deepcrawl) Reviews (101)

4.6
101 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Akshada B.
AB
Akshada B.
Senior Specialist
Mid-Market (51-1000 emp.)
"Strong Technical Analysis, Needs Improved Competitor Insights"
4/5
What do you like best about Lumar (formerly Deepcrawl)?

I find Lumar's technical analysis report to be really good and quite competitive in the market. It is especially helpful in identifying pages that are linked and unlinked through the crawl, which is great for getting to know any website. This feature was quite beneficial while analyzing a website, especially for our team, which was new to the organization, as it helped us to understand the purpose of each section. Additionally, the initial setup of Lumar was quite easy. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Ash J.
AJ
Ash J.
Head of SEO
Mid-Market (51-1000 emp.)
"Lumar has been a great addition to my SEO tools"
5/5
What do you like best about Lumar (formerly Deepcrawl)?

Lumar has been a valuable SEO tool for our team. Being a cloud-based solution means we can schedule crawls at times that work best for us, without tying up local resources. The ability to extract exactly the data we need is incredibly helpful, especially thanks to their powerful custom reporting and filtering features. It gives us the flexibility to analyse our site in the way that makes the most sense for our goals, it's like having a personalised tool. The account support is also a huge benefit, Odette's support has been great. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

It does feel like there is a lot of data and reports to get through but have a dedicated account manager you soon get the hang of it. Review collected by and hosted on G2.com.

Donika S.
DS
Donika S.
Digital Marketing Manager / Web Designer / Content Creator
Small-Business (50 or fewer emp.)
"Lumar as best friend to any business."
5/5
What do you like best about Lumar (formerly Deepcrawl)?

Lumar is offering everything at one place. There is no need to use a lot of tools to get the result you are after within your business no matter if your website is just getting started or it's been there for a while. It provides AI optimization website monitoring, site migration, technical seo audit, SEO strategy. Such services are usually highly paid and not many companies would offer that for businesses as one platform. So with one shot every business would have all needed for its success. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

I would say what I dislike about Lumar is that it is not available as a plugin on Wordpress. Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

Thank you so much for your kind words and for highlighting the value you’ve found in Lumar, we’re thrilled to hear that having everything in one place is helping your business succeed.

We also really appreciate your feedback about WordPress. While we don’t currently offer a plugin, we love hearing user suggestions as they help us explore what we could potentially look at in the future.

Thanks again for sharing your experience, it means a lot to us!

Best,

Kat

Best regards,

Kat

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Extremely useful SEO tool that allows us to monitor more than just our main domain."
4.5/5
What do you like best about Lumar (formerly Deepcrawl)?

The out of the box views & data visualisations are brilliant. It really helps bring our SEO monitoring to life, in particular technical SEO.

The push for new features and AI integration have really helped develop the user experience, and ease of implementing SEO fixes when speaking to developers. This is a tool we now use on a daily basis.

The customer support, and in particular our success manager is brilliant at keeping the team in the know of new features, and never hesitates to jump on a call to talk through queries the team may have. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

The only thing that would be beneficial is if you could crawl on a VPN, to better access staging environments etc. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great insights and reliability"
5/5
What do you like best about Lumar (formerly Deepcrawl)?

Lumar is probably the most widely used tool within my team for technical SEO analysis. That’s due to the extensive range and depth of insights it’s able to provide. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

The cost, although you do get what you pay for! Review collected by and hosted on G2.com.

Orovic L.
OL
Orovic L.
SEO Manager
Small-Business (50 or fewer emp.)
"Great tool for Technical SEO, for large, complex websites."
4/5
What do you like best about Lumar (formerly Deepcrawl)?

From the technical point it covers everything I could think of. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

Options for keyword research are limited Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

Thank you for sharing your feedback, we’re delighted to hear that Lumar covers everything you need from a technical perspective, especially for large and complex websites.

Best,

Kat

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Lumar has become an indispensable tool"
5/5
What do you like best about Lumar (formerly Deepcrawl)?

In addition to the enterprise level crawling and analysis (which comfortably handles millions of URLs, before providing effortless visualisation and exportable reports) what sets Lumar apart is the level of support. As an enterprise client, I'm constantly juggling multiple priorities, while also searching for the highest leverage opportunities. The support layer from Lumar on top of the technology stack gives me piece of mind. I trust and rely on the team. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

I would love to see the service automatically vend more (AI driven) recommendation (post crawl) of changes/fixes, which could go into a 'task list' to review. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Site crawl review in no time!"
4/5
What do you like best about Lumar (formerly Deepcrawl)?

The platform does good job of uncovering issues that are often not spotted with other platforms such as Semrush. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

The main downsize is that it can get a bit pricy. Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

Hello, and thank you for taking the time to leave a review! We’re so glad to hear Lumar is helping you uncover issues that other platforms might miss, and that it saved significant time and resources on your e-commerce project. That’s exactly the kind of impact we love to see.

We also appreciate your feedback on pricing. We’re always working to ensure the value our platform delivers matches the investment, and insights like yours are very helpful for us.

Best,

Kat

Verified User in Information Technology and Services
TI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Difficult to Navigate"
2/5
What do you like best about Lumar (formerly Deepcrawl)?

The information is accurate, and reliable. Updates are made frequently. Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

It is extremely technical and hard to navigate. There isn't a lot of ease of use. It would have been nice if the layout didn't look like it was from 1992. Review collected by and hosted on G2.com.

Response from Katerina Hristova of Lumar (formerly Deepcrawl)

Hello and thank you for taking the time to share your feedback, we really appreciate it. We’re glad to hear you find our data reliable and helpful for assessing SEO success.

It’s surprising to hear your thoughts on our UI design, as we often receive praise in this area, but your perspective is very valuable to us. We’d love the opportunity to learn more about your experience and hear any specific suggestions you might have for making Lumar easier to use. Your input helps us continue to improve, so please don’t hesitate to reach out to us directly at marketing@lumar.io - and I’ll make sure to personally pick up your email.

Best,

Kat

Andrea L.
AL
Andrea L.
SEO Sr. Content Specialist
Small-Business (50 or fewer emp.)
"My experience with Lumar"
2.5/5
What do you like best about Lumar (formerly Deepcrawl)?

I have only used it on a superficial level. My team use it more than I and have heard amazing things. They really enjoy the experience the platform brings to them Review collected by and hosted on G2.com.

What do you dislike about Lumar (formerly Deepcrawl)?

There’s really nothing for me to dislike. I believe it’s pretty intuitive. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Average Discount

7%

Perceived Cost

$$$$$
Lumar (formerly Deepcrawl) Comparisons
Lumar (formerly Deepcrawl) Features
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports