Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI.
FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY
Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it.
Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost.
❌ GA4 can’t help you here.
✅ Exatom can.
Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you:
• Instant clarity on where users drop off
• Actionable insights to fix friction fast
• No developers needed (no-code implementation, cookieless)
💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now.
Stop leaking conversions. Start hitting your targets with forms that actually convert.
What insights do our FORM ANALYTICS offer you?
- quantifying the happy path: form view -> start -> submit -> convert
- quantifying the drop-offs: not starting - start but not submitting - submitting but failed
- UX experiences like autofill rates, error rates, duration to complete
- analysis by browser, by device, by UTM
- for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks
- instant view of form SESSION REPLAYS, linked to the analytics (no sampling)
- INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form
- CRO PULSE, out Chrome Extension to view your analytics directly on your website
What does FORM MONITORING do?
- weekly overview by email showing the 6 key metrics and its trends for each form
- alert notifications when your form or check-out performance deviates from the past
- alert notifications when the situation is back to normal
How will SMART TOOLTIPS help you?
- digital marketers can create and manage their own tooltip campaigns
- personalised and triggered upon user behaviour
- functional messages, i.e. to help to create a correct password
- motivational messages, i.e. to provide more info and nudge a user to continue
- testing and preview before publishing
- A/B testing within the platform
- form optimisation without the need of developers
Product Website
Seller
ExatomLanguages Supported
German, English, French, Dutch
Product Description
Exatom form and field analytics complement your existing analytics platforms, like Google Analytics or Adobe Analytics, as it starts where regular web analytics tools stop. Exatom is laser-focussed on the form details that other web analytics tools can’t provide. Like interaction & hesitation time per form field. This enables you to make your online forms perform even better. No matter if your online form is designed for lead generation, e-commerce or reviews.
Overview by
Stephan van den Bremer